Malaysia Culture Fest

Malaysia

Culture fest

Scrapbook Throughout their history, the Malays have been known as a coastal-trading community with fluid cultural characteristics.

UNIVERSITI KUALA LUMPUR MALAYSIA FRANCE INSTITUTE

CULTURE FESTIVAL Course: (INDUSTRIAL REFRIGERANT AND AIR CONDITIONING) COUNTRY: MALAYSIA

No 1

Name CATO OMARIO KEZRAN

Student ID 50221220173

Malaysia, country of Southeast Asia, lying just north of the Equator, that is composed of two noncontiguous regions: Peninsular Malaysia (Semenanjung Malaysia), also called West Malaysia (Malaysia Barat), which is on the Malay Peninsula, and East Malaysia (Malaysia Timur), which is on the island of Borneo.

The Malaysian capital, Kuala Lumpur, lies in the western part of the peninsula, about 25 miles (40 km) from the coast; the administrative centre, Putrajaya, is located about 16 miles (25 km) south of the capital.

1.0 Introduction

Figure 1: Logo Adventure Tours & Travels Established in 2000, Adventure Tours & Travels is now one of the leading specialist school and individual or group tour operators here in Malaysia. With the motto of working with friendly, honesty, hospitality which describe our devotion for creating a unique and unforgettable experience for our customer. With a focus on customer service, at Adventure Tours & Travels we offer a fantastic range of trips to meet your budget, ambition, and expectation. Adventure Tours & Travels was qualified by professionals with more than 10 years of experience in tourism industry. We would like to organize an event to promote Malaysia, one of the many interesting countries in Southeast Asia during the Culture Fest.

Culture Fest Culture Fest is an exhibition where students will present Malaysia in a group of 8 to 9 members at UNIKL MFI. The main idea of this event is to expose international MFI’s student and international staff to the rich culture of Malaysia.

Theme: “Look deep into nature, and then you will understand everything better.”

Adventure Tours & Travels, which consist of 9 talented UNIKL MFI students who share the same passion for Malaysia’s culture, have come out with an idea to promote Malaysia based on its beautiful cultural life for our Culture Fest.

The inspiration behind the idea.

Malaysia is famous for its uniqueness of city and its unique attraction for tourists to visit. Besides, we were inspired to create a logo through the view of and its other natural beauty. In addition, we use the blue color symbolizes the harmony of universal life in Malaysia.

2.0 Organizational Chart

CATO OMARIO KEZRAN PROJECT MANAGER

AIDAH NURAISHAH BINTI JEFFRY SECRETARY

WAN MOHD HASWANNIRULNIZAM BIN WAN RADUAN PROMOTION&MARKETING MANAGER

MOHAMAD SYAFIQ BIN SHOKRI ADVERTISING SALES MANAGER

RIDHWAN BIN MOHD ALI RIDZA MULTIMEDIA MANAGER FFF

`

MUHAMMAD SHAYKHAN BIN MOHD NORASHIK ART & DESIGN MANAGER

MUHAMAD NABIL AMIN BIN ZAMBRI ASST. PROMOTION & MARKETING MANAGER

MUHAMMAD FARHAN BIN MOHAMED AYOB ASST. ART & DESIGN MANAGER

MUHAMMAD HELMI BIN MOHD SHUKRI ASST. ADVERTISING SALES MANAGER

3.0 Objectives The main objectives are: 1. To prove Culture Fest as a platform for students to share their creativity in emarketing.

2. To expose international students and International staff to beauty and multiculturalism of Malaysia.

3. To help to develop the skills of cooperation and communication.

4. To improve soft skill and techno skill among the students.

4.0 Event Details

The proposed details of the event are as follows: Date: 13 June 2021 Time: 10:00 am – 12:00 pm Venue: MS TEAM (Code) and Perdana Hall, UNIKL MFI BANGI Tagline: “FILL YOUR LIFE WITH ADVENTURE, LET’S FLY WITH US”

5.0 Publicity and Marketing of Event.

Adventure Tours & Travels has been analyzing the best strategy to approach our target audience. A few marketing strategies are provided below: 1. Internet Most Malaysians use Facebook, followed by Twitter, Instagram, and YouTube.

Our company has decided to use all these platforms to share our posters. A brief description of the will be provided to ensure our messages are received loud and clear.

Figure 2: Chart Graph: https://www.google.com

2. Poster and Fliers We also provide brochures to get people involved in the programs we promote. In this brochure we present the most important creative information such as our chosen city name and interesting activity during the event.

6.0 Significance of Event 6.1 Description of Culture Elements Kuala Lumpur is 1 of the beautiful capital’s city of the world. Kuala Lumpur officially the Federal Territory of Kuala Lumpur (Malay: Wilayah Persekutuan Kuala Lumpur) and colloquially referred to as KL, is a federal territory and the capital city of Malaysia. It is the largest city in Malaysia, covering an area of 243 km2 (94 sq mi) with an estimated population of 1.73 million in 2016. Greater Kuala Lumpur, also known as the Klang Valley, it was an urban agglomeration of 7.564 million people as in 2018. It is among the fastest growing metropolitan regions in Southeast Asia, in both population and economic development.

Figure3: Different Views of Kuala Lumpur

Culture of Malaysia With such an interesting history and so much influence from neighboring Asian countries and colonial rulers, you can expect much diversity in Malaysia – from architecture and religion to ethnicity of the country’s people. No wonder, tourism contributes more than 7% to the economy and the country is ranked 9th in all the world for tourist arrivals!

With your expert local guides on hand, tailor your trip specifically to match your interests.

The people of Malaysia are a mosaic of Chinese, Indian and native Malay influence. The Malays make up the largest ethnic group, and tend to practice both Islamic and Malay traditions, and speak in the native Malay language. The Malaysian Chinese make up about 25% of the population, with three main dialects of Chinese languages being spoken: Hokkien, Cantonese and Mandarin speakers. The Malaysian Indians – who make up 10%, tend to be descendants of Tamil-speaking South Indians who were brought in under British colonial rule.

Figure4: Culture

Value of city Architecture 1.Petronas Towers- The Petronas Towers, or the Petronas Twin Towers (Malay: Menara Petronas, or Menara Berkembar Petronas), are twin skyscrapers in Kuala Lumpur, Malaysia. According to the Council on Tall Buildings and Urban Habitat (CTBUH)'s official definition and ranking, they were the tallest buildings in the world from 1998 to 2004 when they were surpassed by Taipei 101. The Petronas Towers remain the tallest twin towers in the world. The buildings will remain the tallest buildings in Malaysia until the completion of the Merdeka PNB 118 (expected in 2021). They are a major landmark of Kuala Lumpur, along with nearby Kuala Lumpur Tower, and are visible in many places across the city.

Figure5: Petronas Towers 2.Menara Kuala Lumpur- The Kuala Lumpur Tower is a communications tower located in Kuala Lumpur, Malaysia. Its construction was completed on 1 March 1995. It features an antenna that increases its height to 421 meters and is the 7th tallest freestanding tower in the world. The roof of the pod is at 335 meters. The rest of the tower below has a stairwell and an elevator to reach the upper area, which also contains a revolving restaurant, providing diners with a panoramic view of the city. Races are held annually, where participants race up the stairs to the top. The tower also acts as the Islamic falak observatory to observe the crescent moon which marks the beginning of Muslim month of Ramadhan, Syawal, and Zulhijjah, to celebrate fasting month of Ramadhan, Hari Raya

Aidilfitri and Aidiladha. The tower is the highest viewpoint in Kuala Lumpur that is open to the public.

Figure6: Menara Kuala Lumpur

3.Batu Caves- Batu Caves is a limestone hill that has a series of caves and cave temples in Gombak, Selangor, Malaysia. It takes its name from the Malay word batu, meaning 'rock'. The hill was originally known as Kapal Tanggang from the legend of Si Tanggang. The town nearby is named after the Batu Caves limestone formation. The cave is one of the most popular Hindu shrines outside India and is dedicated to Lord Murugan. It is the focal point of the Tamil festival of Thaipusam in Malaysia. Batu Caves in short also referred as 10th Caves or Hill for Lord Muruga as there are six important holy shrines in India and four more in Malaysia.

The three others in Malaysia are Kallumalai Temple in Ipoh, Tanneermalai Temple in Penang, and Sannasimalai Temple in Malacca.

Figure7: Batu caves

Malaysian Clothing The ethnic clothing worn by people who reside in the country of Malaysia and are of Malaysian descent are representative of the culture of the nation. It is an amalgamation of the different ideologies of the people of the country. The clothing also considers the weather conditions of the region.

Malaysian traditional clothing varies by region. Nevertheless, Malay clothing can be classified according to three distinct periods of history.

1. Early styles Prior to the prevalence of

Baju Kurung and Baju Kebaya, it is believed

that kemban was the common woman's clothing of the ancient Malay archipelago.

Kemban is essentially a type of sarong, only worn by females. Traditionally, women wear two pieces of clothes; the lower one is wrapped around the hips covering lower parts of the body (hips, thighs, and legs) and is called as kain sarong, while the piece that is wrapped around the upper body (chest and torso) is called kain kemban. The third piece of cloth called kain kelubung may also be used to cover the head (head, shoulders, and arms) from the scorching sun. On the other hand, the typical man's clothing only involved two pieces of clothes. A larger kain sarong wrapped around the waist which covered the lower part of the body, while a smaller piece tied around the head formed a headdress. The only difference between the clothes worn by the members of the nobility and the common folk is the quality of cloth used. The members of the nobility used more expensive cloth such as batik, ikat, songket, or tenun, as well as wore elaborate jewelry made of gold and precious stones. Today, this shoulder-exposing dress still features in traditional Malay dances and rituals especially in Kelantan where it is regarded as an expression of aesthetics, elegance, and femininity.

Figure8: Baju Kurung

Figure9: Baju kebaya

Figure10: Kemban Classical styles Malacca

Malacca was the strongest sultanate in the Malay Archipelago and was a center of entrepot trade, with traders from China, India, and the Middle East. According to the Sejarah Melayu (Malay Annals), Sultan Mansur Shah, the sixth Malaccan ruler, banned Malay women from wearing only a kemban as it ran contrary to personal modesty based on the Islamic teachings. With the guides from Tun Hassan Temenggong, the son of Bendahara Seri Maharaja Tun Mutahir, the traditional Baju Melayu and Baju Kurung were born, adopting different elements from around the world. This style of clothing then remained largely unchanged over the next three and a half centuries.

Traditional Malay clothing for men is the Baju Melayu, a long-sleeved shirt which is worn over trousers and usually accompanied with a short sarong called a samping which is wrapped around the hips. It is also often accompanied with a songkok or tengkolok.

Traditionally, Malay men may opt to wear the Pending and Baju Sikap in order to complete the Malay "suit six".

Figure11: Baju Melayu

Figure13: Tengkolok, also known as Destar, Setanjak, Tanjak, Semutar, and Setangan Kepala

Figure12: Baju Kurung

Malaysia Religion Officially, Malaysia is a Muslim country state, whose followers make up 61.3 per cent of the population but the constitution guarantees religious freedom for many other faiths. Relation between different religious groups is harmonious and tolerant. All the major spiritual events of the Christians, Buddhists, Hindus, and Muslims have been confirmed as national public holidays. According to the 2010 Population and Housing Censes, Malaysia’s religious make up is as follows: Muslim 61.3 per cent; Buddhist 19.8 per cent; Christian 9.2 per cent; Hindu 6.3 per cent; Confucianism, Taoism, and other traditional Chinese religions 1.3 per cent; Atheist 0.7 per cent; and other or unknown religions 1.4 per cent.

Religion in Malaysia (2010) Islam (61.3%)

Buddhism (19.8%)

Christianity (9.2%)

Hinduism (6.3%)

Confucianism, Taoism and other traditional Chinese religions (1.3%) Atheist (0.7%)

Figure14: Pie chart of religion in Malaysia 1.0 Muslims Almost all Malays, the dominant ethnic group in this country, are Muslims. Islam is thought to have been brought to Malaysia around the 13th century by Indian traders. The Malacca sultanate – considered as the first independent state on the peninsula – was founded and led by a Muslim prince in the early 15th century

which led to the spread of Islam throughout the Malay population. The code of Islam enforced in Malaysia is Sunni. In Terengganu, Jeram and Tepoh were two of the traditional Chinese-Muslim villages. They are known as the Hui people practiced Islam yet retained Chinese culture and have unique traditions. The Chinese acceptance of Islam can be traced back as early as the 7the century, from the Chinese Muslims’ annals and the history of Islam in China.

Figure15: Muslims

2.0Buddhist The next largest ethnic groups, the Chinese, practice a mixture of Buddhism, Confucianism and Daoism. Religion is an essential part of the cultural life for most of Chinese people. About 19 per cent of the current population call themselves as Buddhist. Most Malaysian Chinese follow the Mahayana branch whereas Thai and Sinhalese minorities in Malaysia follow the Theravada branch. Despite the different sect, Buddhism remains united and strong and most of their followers are taught to love peace and help all being regardless of religion, race, and culture. To promote the study and practice of Buddhism and solidarity among Malaysian Buddhists, a Malaysian Buddhism Council has been created. Wesak day also celebrated as a national holiday and usually joint celebrations take place in Kuala Lumpur and Selangor by both branches of Buddhism.

Figure16: Buddhism

3.0Hindus The third group, the Hindus, practices popular Hinduism. This group is comprised mostly Indians who have migrated from Southern India. Malaysian Hinduism is diverse, urban temples are dedicated to a single deity while rural temples are home for many other deities. Most temples follow the Saivite tradition from Southern India, worshipping the Siva – also known as the “Mahadeva” (Great God). Siva is one of the three most influential denominations in Hinduism, the Supreme God within Shaivism.

Deepavali is a national holiday celebrated by most Malaysian Indian. The festival spiritually signifies the good over evil, victory of light over darkness, knowledge over ignorance, and hope over despair.

Figure17: Hinduism

4.0Christians Most non-Malay Bumiputera, including some Malaysian Chinese and Malaysian Indian minorities are Christians. Christianity has spread, in small amounts, to all ethnic groups. Anglican, Methodist and Roman Catholic are the most common denomination of Christians in Malaysia. Most Christians are found in Sabah and Sarawak, where Good Friday is a public holiday there, as Christmas is a national holiday, but Easter is not. Early international trade played an important role in bringing Christianity to Malaysia. Catholicism was brought by the Portuguese in the 15th century, followed by Protestantism by the Dutch in 1641. Christianity spread further through missionaries who arrived during British rule in the 18th century and introduced Christianity to East Malaysia.

Figure18: Christianity

Other Religions In 1865, the British recruited in a small community of Sikhs to Malaysia in the armed forces mainly as police, military, and guards. The first of these units was the Perak Sikhs. They practice Sikhism, believe and worship the one and only God who is formless. The Sikhs open their places of worship known as Gurdwara to all races, religion, colour and sex. Although there are 120,000 Sikh in the country, no Sikh holiday has been declared as a national holiday. Bahai was introduced to Malaya by a Farsi couple in 1950, with members from Chinese, Eurasian, Indian, Indigenous communities. Around 2500 Jains lives in the country, where the only Jain temple in Southeast Asia is situated in Ipoh. Most of them are Gujaratis, who are thought to be migrated in the 15th or 16th century in Malacca. Orang Asal, the indigenous group of Malaysia still practices the traditional beliefs. They call their animistic beliefs as agama adat (traditional or customary religions) which are passed down orally due to lack of writing system among these indigenous groups. Most of the beliefs are influenced by the environment, with physical entities such as mountains, trees, valleys and rivers believed to be sacred. Relationship of humans and nature is strong parts of the religion; with everyday activities such as farming, and hunting have their spiritual significance.

Figure19: Other Religions

Malaysia Food Malaysian food & cuisine is known for its rich and diverse flavors. As a multicultural society, Malaysia has inherited a wide range of cuisines and even created some of its own fusion blends that are unique and characterizing for Malaysian dishes.

1.0NASI LEMAK Nasi Lemak is a traditional rice meal that is hailed as Malaysia’s unofficial national dish. The main highlight is the rich and fragrant rice that is soaked in coconut cream before steaming. It is then served with a variety of local dishes such as salted peanuts with ikan-bilis (anchovies), hard-boiled eggs, preserved vegetables, fried chicken wings or fish, and sweet sambal chili. Although Nasi Lemak is a traditional Malay meal, it is very popular amongst different cultures and is commonly found in Southeast Asian countries such as Singapore, Brunei, and Indonesia.

Figure20: Nasi Lemak 2.0KETUPAT Ketupat is a rice dumpling wrapped with coconut leaves that are intricately woven into a diamond-shaped container. Originating from Indonesia, Ketupat is commonly served with satays (skewered grilled meat) and it is a must-have at Malay festivals, weddings, and traditional gatherings. Interestingly, according to the old tradition, Ketupat was also hung at the front of the house and entrances because it is said to repel evil spirits. It is no wonder that decorative Ketupats are commonly spotted in Malay homes during major festivals!

Figure21: Ketupat

3.0NASI KERABU Nasi Kerabu is a Malay rice dish that originates from the State of Kelantan. It is a popular, blue-colored rice meal eaten with dried fish or fried chicken, crackers, and local pickles.

What sets this dish apart from the other Malaysian rice meal is the blue-color tinted rice which is not just visually appealing but also has an aromatic fragrant unlike any other.

The blue tint comes from the petals of butterfly-pea flowers which are used to cook with the rice.

Figure22: Nasi Kerabu

4.0SATAY The authentic Malaysian satay is skewered meat, grilled over a charcoal flame to capture a smoked meat effect. The dish comes in a choice of chicken, beef, or lamb, served with Malay rice dumplings wrapped with coconut leaf and peanut sauce. As one of Malaysia’s signature dishes, it is available in most places. If you spot a stall smoking with glorious barbecue flavor, it is most likely to be a satay stall.

Figure23: Satay

(e) Malaysia National Festivals If you are looking for a cultural experience and want to enjoy local traditions on your trip to Southeast, head to Malaysia for one of their many festivals.

1.0Colours of Malaysia Colours of Malaysia or known as Citrawarna are possibly the most anticipated event in Malaysia. Held in May each year, this event signifies the cultural diversity in Malaysian society. A landmark feature of this event is its parade route. The show starts from Jalan Raja through Jalan Raja Laut and Jalan Isfahan and ends at Jalan Tuanku Abdul Rahman which takes about 1.5 kilometres. Multi coloured flowers and lantern and miscellaneous decorations are hanging throughout the parade way.

Flags representing all the states in Malaysia is also a visible presence as a reminder that Malaysian can still live together harmoniously in one country despite the different cultural, social, and religious backgrounds. The theme for this event is divided into multiple sections as representing facets to what makes Malaysia beautiful and unique.

Figure 24: Colours of Malaysia 2.0Independence Day Malaysia’s Independence Day (August 31) known as Hari Merdeka is a festive event to be in Kuala Lumpur or anywhere in Malaysia. Malaysia gained independence in 1957 and still celebrate the historic event with gusto. The official announcement for the Independence Day took place at Royal Selangor Club Padang in Kuala Lumpur then moved to the Merdeka Stadium where more than 20,000 people gathered to celebrate the joyful event. Every 31st August, the country will organize a festival and parade known as the Merdeka Parade. Cultural performance,

royal procession, intricate floats, military demonstration, and other activities fill that day. The parade is held in a different venue every year, but mostly returns to Merdeka Square in Kuala Lumpur.

Figure 25: Independence Day 3.0Water Festival National Water festival is celebrated in Malaysia as water is of great importance in Malaysian culture. Water served as an economic resource and a communication system representing the early settlement. This festival generally falls in April, which is one of the hottest months in Malaysia. Coastal destinations like Labuan, Port Dickson and Langkawi are known for their celebrations of the Malaysia Water Festival. This event is organized by the Ministry of Tourism Malaysia featuring many fun events such as International Fishing Tournament, Cross Channel Swimming Challenge, Kayak Sprint Challenge and many more. Other light beach side activities such as children’s colouring competition, pillow-fighting challenge and sandcastle competition encourages the participation of the public. All these events are accompanied by much music, dance, and easy availability of Malaysian snacks.

Figure 26: Water Festival

7.0 Required Items Items required for the event are as follows: No. 1.

2.

3.

4.

5.

Item

Quantity

Table Chair Laptop Poster (bunting) Speaker portable

5 27 2 2 1

8.0 Financial Allocation Proposed budget for the event is as follows:

No

Item

Price per unit

Quantity

Total

Remarks

1

Pamphlet

RM 1.00

30

RM 30

2

Poster (bunting)

RM 2.50

40

RM 100

3

Keychain (gift)

RM 2.00

20

RM 40

4

Mini notebook

RM 5.00

3

RM 15

1 pk= 10 pcs

4

Pen (gift)

RM 30.00

1

RM 30

Per box=50pcs

4

Marbles (Guli) (game)

RM 15.00

3

RM 45

5

Mineral water

RM 10.50

2 cartons

RM 21

1 pk=20 1 carton = 24 bottle

GRAND TOTAL

RM 281.00

9.0 Tentative of Program

The proposed tentative program is as follows: Date

13 June 2021

Venue

Time 10.00am10.30am 10.30amPerdana 10.50am Hall,Unikl MFI 10.50amand 11.30am MS TEAM 11.30am(Code) 11.40am 11.40am12.00pm

Details Registration Introduction about Islamabad Traditional Malaysian game Kahoot competition Closing & prize ceremony

Remarks /PIC

Appendix 1

Figure 27: Logo