Gear up your Digital Marketing Strategy in 2020

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INTRODUCTION Gear up your Digital Marketing Strategy in 2020 With the end of the year 2019 coming near, you need to prepare yourself for the future. We saw many trends, marketers, Facebook, and Google ads management services arise in 2019 some saw the heights of success, and some failed. In this guide, we will tell you which marketing tactics are going to survive in 2020 and why you should implement them.

The top strategies that any business and digital marketing services company should practice in 2020 are:  Voice Search Optimization  Shoppable posts Creation  Google Ads Management  Chatbots Integration  Video Content Creation  Page Speed Improvement  Discovery Ads Campaign Check the next slides to get details on every strategy one by one.

Voice Search Optimization Understanding The Requirement  31% of total internet users use a smart speaker like Google Home or Alexa to perform an internet search.  Smart voice assistants are now available on every Android and iOS device.  The sales figure of smart speakers is expected to increase significantly in 2020. People will be dependent on voice search more than ever.

Solution Use long-tail keywords instead of short-tail ones in your content to optimize it for voice search. Example: Use the keyword 'How to decorate the house for a party' instead of 'party decoration.'

Create Shoppable Posts Why You Need Them?  As shoppable posts are available on Instagram, Facebook, and other social media platforms, businesses using shoppable posts will take leverage.  Around 60% of Instagram users discover new products on Instagram.  Shoppable posts get better engagement.

Solution Get started with the creation of shoppable posts on all social media platforms. Talk to your preferred digital marketing services company for help.

Better Google Ads Management Requirement  Low bidding costs are required in 2020 to run successful campaigns.  You need a better quality score for better placement of ads.

Solution  Improve ad content to get higher Click-Through-Rate.  Focus on Long-Tail keywords.

Chatbot Integration Why You Need Them?  55% of internet users prefer talking to chatbots for business.  Chatbots provide instant information and are efficient.  People engage with Chatbots for fun.  They are active 24/7.

What can you do?  Get in touch with a reliable digital marketing services company to integrate your chatbots on social media.  Alternatively, you can set them up yourself after some research.

Create Video Content Why Video Content?  Videos are the most appealing type of content and get better engagement.  The ROI on videos is 51%.  Around 53% of customers get in touch with a brand after watching video content.  Social media platforms provide better reach to videos than images or text.

Solution  Create highly-relevant videos in different resolutions to share them on different social media sites.  Keep your videos short, simple and easy to understand.

Improve Loading Speed of Your Page Why?  Internet speed is increasing over the globe. Your website will lag in terms of reliability, convenience, and user experience.  25% of all internet users close a webpage if it takes more than two seconds to load.

Solution  Use the latest technologies to build your website. Consult skilled web developers.  Upload compressed images to decrease the size of your webpage and make it load faster.

Use Discovery Ads Their Requirement? ď ą Google Discover app has more than 800 million users who are not targeted by any other type of ad. ď ą The app's algorithms display content based on the user's activity and interest. There are more chances a user will click on your ad on Discover.

What Can You Do? Google Discovery Ads were launched recently this year.

They are still new for many people to understand. Consult a digital marketing services company that is always up-to-date with the latest information to handle Discovery ads for your business.

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