PORT FOLIO
This portfolio was created specifically for
MINASE
HELLO
My name is Kimmy and I am a highly enthusiastic, self- motivated professional who wishes to apply for the Palo Alto Hills Golf & Country Club Director of Membership & Marketing role. I have a strong background in marketing, client management, and a passion for creating a welcoming culture that harvests unforgettable experiences.
Coming from experiences in professional sports, tech, construction, and most recently Stanford University Golf Course, the one thing that I have realized that is consistent across all these different industries is the importance of relationships and culture. Culture is the glue to humanity and the lifeblood of a vibrant club. It gives members a sense of community and identity. I know that building this takes trust, relationship-building, and creating an environment where members feel safe, positive, heard, and cared for.
In my current role as the Event Director at Stanford Golf Course, I am the first and main point of contact for any group who inquires about what we can offer as a possible host site for their event. My ability to build strong relationship and understand client needs have been key to my success. I have a proven track record of increasing event revenue by over 31% last year as well as a 100% client satisfaction rate, which I believe aligns well with your club’s commitment to delivering exceptional service and solutions while driving growth and engagement.
My number one goal will be to create unforgettable memories for the members, their guests, and our staff. To enhance the culture at Stanford Golf Course, I’ve created new experiences such as a couple’s Wine & Dine tournament, a series of wine tasting events, Fireside chat series, watch parties, and night golf at the driving range for Stanford students. In addition, as a graphic designer, I have had the opportunity to personalize event materials to add a personal touch, and the positive response from our clients and members have been beyond rewarding.
I am excited about the possibility of contributing to Palo Alto Hills Golf & Country Club’s mission as “the most welcoming golf and country club in the bay area” and am eager to discuss how my experience aligns with the needs of your team.
Thank you again for allowing me the opportunity to apply for this position and look forward to hearing from you soon.
Sincerely,
Kimmy Minase Ikumi (Kimmy) Minase
“Leadership is consistently influencing others in a positive way” John
Philosophy:
Maxwell
Managing, planning, facilitating and forecasting for a Membership and Marketing plan on is an easy task as long as it follows a strong, clear mission / vision. The mission and/or vision are set in place by the Palo Alto Hills Golf & Country Club General Manager, Stakeholders and The Board.
I will utilize my tranformative and servant leadership style to make personal connections with each member of the team so that together, we can ensure each facet of the membership and marketing operation is attended to with extreme care, attention to detail and a personal, member first approach.
30 Day Plan:
Be a sponge - learn as much as possible about the club. Make as many personal connections and start developing relationships with the members, staff, team and everyone that is a part of the organization. Meet with the General Manager regarding the expectations of me as the new Membership & Marketing Director. What can I do to quickly improve any pitfalls in the operation? How can I make an immediate impact? Where do you see this operation going? What is the vision of Palo Alto Hill Golf & Country Club?
60 Day Plan:
Review current rules and regulations. Meet with the General Manager to discuss shortcomings in previous seasons and decipher what can be done quickly to fix these issues. Discuss successes and act on maintaining the growth.
90 Day Plan:
With the guidance of the Club, the Board, and General Manager, implement any rules changes/adjustments that the course may need to start the next season. Train and inspire the staff with these new rules or ideas. Exceed any customer service expectation.
180 Day Plan:
Monitor the changes in protocol and/or atmosphere at Palo Alto Hills Golf & Country Club. Are the changes working? Are they necessary? How is the staff culture? Re-evaluate.
STANFORD GOLF COURSE
2023 - PRESENT
One of approximately 30 college courses in the country, Stanford Golf Course opened in 1930 and was designed by famed architects George C. Thomas and Billy Bell Jr.
Home to the nationally-ranked men’s and women’s golf programs, and the Cardinal cross country teams, Stanford Golf Course was ranked No. 88 in the world in 1993 by Golf Magazine. In 2015, Stanford was rated the No. 6 college course in the country by Golfweek Stanford Golf Course has been the site of many important tournaments, including men’s and women’s NCAA Championships, U.S. Open Qualifying, and the USGA Junior Amateur Qualifying. Each year, the course hosts The Goodwin, a top men’s collegiate tournament, and two women’s events: the Stanford Intercollegiate hosted by Professor Condoleezza Rice, and the Peg Barnard Invitational.
As Director of Events & Tournaments as well as Assistant Golf Professional, I am responsible for all events and tournaments that take place at the Stanford Golf course and Learning Center / Driving Range. Event types include but not limited to : collegiate, internal / external University Affiliate, Golf Course Members, Men's and Women's Sections, outside tournaments, member socials and hospitality events.
I am also responsible for developing the annual events schedule, monitor revenue and expenses to ensure budget goals are not only met but exceeded. In year one, I increased major golf tournament revenue by 31% and was able to successfully recieve a 100% satisfactory rate for all events under my management. Through all these events, I serve as the main point of contact for all events including marketing, contracts, event administration, resource management for both clients and internal staff.
CROSSFIT, INC.
2017 - 2018
CrossFit is a fitness program that produces measurable outcomes through lifestyle changes, centered on training and nutrition.
The CrossFit Games are the ultimate proving grounds for the Fittest Man and Fittest Woman on Earth™ and are worldrenowned as the definitive test of fitness. For the past 16 years, fans from around the world have attended the multi-day sporting event, streamed the competition online, or watched on ESPN, CBS, or a wide range of international broadcasts. The international field of play has included athletes from over 120 countries.
As the Sales, Marketing and Sponsorship Coordinator, I developed and designed presentations, reports and pitch decks for current and future sponsors and partners to increase revenue.
I also fulfilled contractual obligations and continued to develop and foster existing & new partner and/or sponsorship relationships, which lead to successfully renewing 100% of our major sponsors for the two seasons I was in my role.
In addition, I prepared comprehensive reports for the General Manager on television/digital broadcast data, social media metrics, participation statistics and analysis of event performances.
Reference : https://games.crossfit.com/
SAN FRANCISCO 49ERS
2012 - 2017
The San Francisco 49ers are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the National Football Conference (NFC) West division. The team plays its home games at Levi's Stadium in Santa Clara, California, located 38 miles (61 km) southeast of San Francisco.
Reference : https://www.49ers.com/
I started my career with the San Francisco 49ers as an intern, where I had the unique opportunity to rotate through several departments—Event Marketing, Retail, Sales & Service, and Business Operations. This experience provided me with a broad understanding of the organization, allowing me to develop a diverse skill set and a deep appreciation for the inner workings of a professional sports franchise.
My time as an intern helped me build strong foundational knowledge in areas such as customer engagement, event coordination, merchandising, and operations. I gained invaluable insight into how each department collaborates to create exceptional fan experiences and drive the success of the franchise.
After completing my internship, I was promoted to Sales & Service Coordinator, where I took on more responsibility, particularly in customer service and client relations. In this role, I became deeply involved in supporting the sales team and engaging with fans, handling a wide range of customer inquiries, and ensuring that their experiences were as seamless and positive as possible. My focus was always on going above and beyond for our clients, particularly the highprofile clients, such as season ticket holders, corporate sponsors, and VIP guests. I learned how to manage delicate and high-stakes relationships while maintaining professionalism and delivering the highest standard of service.
From there, I transitioned into the role of Executive Assistant to the Chief Operating Officer (COO). This position further honed my organizational and communication skills, as I supported
the COO with managing day-to-day operations, coordinating high-level meetings, and facilitating important decisions across the business. It was a fast-paced role that required a high level of attention to detail, discretion, and adaptability, as I worked on confidential and time-sensitive matters involving key stakeholders within the organization and the sports industry at large.
Eventually, I moved into the role of Production Coordinator for Gameday Entertainment, where I took on the responsibility of overseeing the production of all in-game entertainment and fan engagement initiatives. This was a particularly exciting opportunity, as it involved coordinating large teams, managing logistics for gameday operations, and ensuring that every element of the entertainment was executed flawlessly. My customer service skills were critical in this role as well, as I had to work closely with external vendors, internal teams, and high-profile clients to ensure an unforgettable experience for fans and sponsors.
