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OUGD301 - Kim Sandford Brief 4 - Waven I made this brief a smaller brief as when Paul came in he asked for a strong concept and loads of ideas, so this is what I did. I came up with the idea of the fusion of two cultures. Filling a book with ideas; I then used the concept of fusion and developed it into the logo and using the periodic table to categorise the jeans, the pH scale to relate to the colour of jeans and the atomic number from the periodic table as sizes. 2/2

Waven Boards