Design Context:
Things that inspire my practice.
Contents:
Berg // 6
Useful // 8
Brunswicker // 38
Present Studio // 44
Marque // 46
Ellin Svensson // 30
Studio Newwork // 60
September Industry // 32
Studio Small // 66
Berg Studio
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Alpha branding for a menswear range.
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Useful
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Useful is a London based creative agency specialising in art direction, advertising, branding, editorial design and publishing for the fashion industry
A/W 2010 Look book and identity design for Hanna Ter Muelen
9
Useful
10
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A/W 2010 look book, website and identity for draw in light. Within this project they have used format and print finishes to give this brief an edge.
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Useful
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A/W 2010 in-store magazine for topshop. Art direction, design, production and still life by useful. photography by boo george, styling by caroline newell.
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Useful
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Design and art direction for the new topshop in store magazine. contributors include; mark kean, julia sarr jamois, scott trindle and beth fenton.
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Useful
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S/S 2011 in-store magazine for topshop. Art direction, design, production and still life by useful. photography by saga sig, styling by anna trevelyan.
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Useful
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S/S 2011 used magazine issue one. art direction, design and publishing by useful.
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Useful
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A/W 2011 used magazine issue three. art direction, design and publishing by useful
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Elin Svensson
30
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Brand identity for Fashion Designer Emma Hedlund. I like the simplicity/ effectiveness of colour in these designs. It is subtle but works.
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September Industry
32
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HUB branding for a newly opened north east London clothing boutique Hub. Simplistic visual with specialist print finishes make this a very succesful design.
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September Industry
36
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Construct continue to work extensively for British design company Mulberry. Over the last 12 months, Construct has refined the original Mulberry logotype and the famous tree motif.
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Brunswicker
38
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Catalogue and advertisements. Photos by Rick Shaine
Gestuz S/S campaign,
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Brunswicker
40
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Art direction of the bi-annual newspaper aimed for fashion buyers and professional’s attending Copenhagen Fashion Week and fashion fairs: CPH Vision and Terminal 2.
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Present Studio
44
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Branding for a clothing and accessories label Watts. Present took inspiration from Watts leather work to create the logo and identity.
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Marque
46
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Marque have created the branding for rare, limited edition or hard-to-find denim, vinyl, trainers and sunglasses for asos.com’s ‘Untitled’ initiative.
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Marque
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Marque have created the branding for Avenue 32. From a series of brand workshops we conceived the name, identity system, positioning and brand strategy for this new luxury online brand which will launch in November 2011.
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Marque
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Marque have developed the concept, designed, art directed and produced ‘The Journal’, a new publication by Smythson.
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Marque
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The design of the Spring Summer 2012 press book is an elegant overview of the collection. Sensitive layout and typography, foiled type and gold stitches add a nod to the finishing and detailing of the products.
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Studio Newwork
60
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Branding and invitations for fashion designer Lerario Beatriz. This shows many print processes of letterpress, edge colouring and offset printing.
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Studio Newwork
62
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Branding, promotion and lookbook for Robert Geller. These pieces show simplicity is best and work effectively.
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Studio Small
66
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Designs for Margaret Howell A/W collection. I really like the format of these designs and the consistency of the brand.
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Studio Small
70
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Branding and promotional material for the denim brand Natural Selection. This also like the Margaret Howell designs is consistent within the brand.
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Bibliography
www.bergstudio.co.uk
www.weareuseful.com
www.brunswicker.dk
www.presentstudio.co.uk
www.marquecreative.com
www.elinsvensson.com
www.studionewwork.com
www.septemberindustry.co.uk
www.studiosmall.com