CORE-GSFCRAB PROPOSAL by Kimalene Regis

COMMUNICATIONS SERVICE PROPOSAL- JULY 30 2025 TH

PRESENTED BY KIMALENE REGIS & CO

WE ARE A MARKETING & COMMUNICATIONS CONSULTING COMPANY

Kimalene Regis & Co. (KRC) is a Grenada-based strategic communications company offering services in marketing strategy, brand development, digital content creation, campaign planning, and stakeholder engagement. With a focus on meaningful, message-driven work, KRC helps organisations clarify their voice, connect with their audience, and elevate their presence across platforms. We work with clients across diverse sectors, including finance, consumer products/services , gaming and governmental initiatives, to craft compelling narratives, design impactful campaigns, and build brand identities that resonate. Our approach combines creative direction with data-driven insight, blending storytelling and strategy to deliver work that is as effective as it is authentic. Whether managing full-scale communications campaigns or supporting specific branding and outreach efforts, KRC brings clarity, consistency, and cultural relevance to every engagement.

Chief Executive Officer

Grenada Sustainable Development Trust Fund

Subject: Application for Communications Officer (For-Service Contract)

Dear Chief Executive Officer,

COVER LETTER

I am pleased to submit this application on behalf of Kimalene Regis & Co. (KRCO) for the position of Communications Officer for the CORE Gender Smart Facility (CORE-GSF) and the Caribbean Regional Architecture for Biodiversity Grant Facility (CRAB).

KRC is a boutique communications firm based in Grenada, with deep roots in the Caribbean and a strong portfolio of missionaligned projects. We specialize in strategic communications, campaign development, and multimedia storytelling for organisations advancing sustainability, equity, and innovation. Our approach combines content strategy, digital media, and stakeholder engagement to help clients increase their visibility and amplify their impact.

Our experience includes working with institutions such as the Global Green Growth Institute, where we led community-facing webinars and developed digital communications for the Greenpreneurs programme in Grenada. We designed and delivered workshops on writing green business plans and getting investment ready, culminating in a Greenpreneur Showcase that elevated the visibility of young environmental entrepreneurs.

Our team brings over 20 years of experience in communications and marketing, with technical strengths in content development, social media strategy, stakeholder engagement, and brand storytelling. We are excited by the opportunity to support the GSDTF in raising the profile of CORE-GSF and CRAB through consistent, strategic, and culturally relevant y of contributing our expertise to this meaningful work.

Kimalene Regis Founder

KIMALENE REGIS & CO.

T E A M

MAKE YOUR MARK!

Prinicipal Consultant:

Kimalene Regis Supporting Expert : Shakera Simon

Role: Communications Officer

Location: Grenada

Qualifications: MSc. Project Management; BA Communications

Experience: 20+ years in public relations, strategic communication, and brand campaigns. Past work includes regional biodiversity storytelling, NGO engagement strategies, and gender-sensitive campaign design.

Key Skills: Content development, brand strategy, stakeholder communications, team leadership.

Role: Content Production & Analysis Specialist

Location: Grenada

Qualifications: BSc. Management; MBA. Marketing (in progress)

Experience: 5+ years in digital marketing, campaign development, and content strategy across sectors including real estate, finance, and sustainable development.

Key Skills: Multimedia content creation, social media management, data analysis, campaign planning.

(available for advisory or auxiliary tasks upon request):

Kimalene Regis & Co. fully embraces the mission of the Grenada Sustainable Development Trust Fund (GSDTF) to provide reliable, longterm financing for the sustainable management of Grenada’s natural resources. We recognize that effective communication is not only about visibility—it is about voice, engagement, and impact. Our approach to the Communications Officer assignment is strategic and human-centered. We understand the critical role that storytelling, digital presence, and brand coherence play in raising awareness and catalyzing action in biodiversity conservation and gender-smart programming.

STRATEGY

This proposal offers a dynamic plan to elevate the public profile of the CORE Gender Smart Facility (CORE-GSF) and the Caribbean Regional Architecture for Biodiversity Grant Facility (CRAB) through content-rich, audience-tailored communications. We will build on our experience leading high-visibility campaigns for environmental, gender-equity, and sustainable development initiatives across the Caribbean.The result will be consistent, compelling, and community-connected communication outputs that amplify the COREGSF and CRAB brands.

STRATEGIC FRAMEWORK

Narrative Power: Positioning CORE-GSF and CRAB as leaders in gender-smart and biodiversity innovation by shaping and sharing powerful humancentered stories.

Digital Engagement: Managing social channels and websites with a clear content calendar and data-informed strategies to boost reach and resonance.

Brand Visibility: Designing and distributing multimedia materials— infographics, videos, animations —that reflect the unique identity and impact of each project.

Stakeholder Alignment: Creating communication products that resonate with diverse audiences, from grassroots communities to international donors.

Results-Driven Outputs: Aligning all deliverables with defined metrics and insights to continually refine and improve communication outcomes.

IMPLEMENTATION PLAN

Phase Timeline Activities

WP1: Onboarding & Discovery Sept 2025

WP2: Content Architecture Oct–Nov 2025

WP3: Multimedia Production Nov 2025–Mar 2026

WP4: Digital Execution Monthly

WP5: Engagement & Reporting Bi-monthly

Orientation meetings with GSDTF team; review of existing materials; brand immersion; asset audit.

Develop messaging framework, storyboards, and campaign outlines; define content calendar; identify media opportunities.

Create press releases, newsletters, case studies, social content, and short-form videos. Coordinate production of promotional assets.

Manage social channels, post content, analyze insights, and adapt strategy. Publish updated web content.

Prepare monthly progress and analytics reports; assist Program Officers with donor storytelling. Archive and organize media assets.

APPROACH TO MONITORING & REPORTING

We will apply a data-informed approach to communications, using built-in social platform analytics, feedback tools, and Google dashboards to track engagement. Metrics will include:

Content reach and impressions

Engagement rate (likes, shares, comments)

Website updates and click-throughs

Stakeholder satisfaction and feedback

We will conduct quarterly reviews to assess and adapt communication tactics. Lessons learned will feed into the refinement of messaging and content formats.