Greg Rosenwald | 2022 Seller Booklet

Greg Rosenwald

My Mission Years ago, Greg’s grandfather taught him the lesson of a lifetime.

He reflected upon his career path that took him high atop the corporate ladder. In doing so, he reminded Greg that “opportunity comes to those who go after it.”

Those eight words of advice have guided his growth, development and success in meeting the real estate goals of clients for well over a decade. Each relationship is a partnership. Buying or selling, it makes no difference.

Greg’s role is to guide you and advise you. To be your eyes and your ears. To leave no stone unturned, no opportunity unexplored. He is your advocate, your negotiator, your facilitator. Listening ever-soattentively to your inner voice goes without saying. The fact that he is a top producing agent would make his grandfather proud.

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Greg Rosenwald If Greg Rosenwald weren’t a Mercer Island real estate

While he believes there is no “perfect house,” there

agent, some say he could be the mayor. Born and

is the right house for the right person at the right

raised on the island, and educated just across the

time, and Greg is committed to helping you find it,

lake at the University of Washington, he can’t go

and get it.

Greg is just that type of guy: once you’ve met him,

He’s trusted among his fellow real estate professionals

you consider him a friend. He has a way of putting

for his honest and respectful approach to

clients at ease in any situation, and he has the

negotiations. Greg is an attentive listener, a tireless

confidence and composure that comes with decades

advocate, and despite his many awards and

of experience founding and leading successful

successes, a humble family guy. He lives with his wife

businesses. Greg brings pragmatism to the real estate

and three daughters on Mercer Island, where they’re

process, helping clients evaluate properties and offers

close to everything they love—great schools, boats

with an ever-level head.

and beaches, and every home Seahawks game.

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anywhere without running into someone he knows.

Accomplishments

No. 2 2018 Individual broker in WA State 2020

Top 0.5%

Founding Broker, Compass WA

No. 145

Lifetime Individual broker in the U.S. 2020

‘Real Trends America’s Best’ Real Estate Professionals

2009-17 2011

Mercer Island Resident

2004-05

International Presidents Premier

Since 2007 Voted “Best Agent on Mercer Island” by MI Reporter

International Sterling Society

2005-06

#1 in Sales on Mercer Island

International Diamond Society Nationwide

2006-09

Since 2010

“Five Star Real Estate Professional” award winner

International Presidents Circle

Certified relocation specialist | Alumni, University of Washington

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What’s in a Reputation Every day Greg wakes up knowing that the way he conducts business affects not only himself but his family. In a small community like Mercer Island, your reputation is your calling card. He believes a reputation is more than just good Zillow reviews, it is the genuine smile you get when greeting your neighbors.

He works hard to maintain a reputation that his whole family can be proud of. It is a reputation that is shared

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by all of them.

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“Take care of your business and your business will take care of

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Giving Back you” is a quote I feel can be applied to our communities. Actively supporting and participating in local charities and community

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events is not only my responsibility but my privilege.

Our mission is to help you find your place in the world.

The real estate industry is a $217 trillion-plus global asset class, yet it has been largely untouched by technology. Buying and selling decisions are among the most important a person can make in life, but today, the majority of those decisions are based on gut instincts or outdated information. At Compass, we believe that agents—and their clients—deserve better.

By combining the solutions-driven mindset of a startup and the sophistication of a luxury brand, we’re building the operating system for real estate. We empower agents from start to finish by developing innovative digital tools and customized marketing strategies. Why? Because we know that when agents can spend more time building relationships with clients, everyone wins.

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Compass has attracted the top 10% of agents in the country. The average non-Compass agent spends just 11% of their time with clients, but thanks

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The Country’s Leading Agent Community

to our stellar technology and full-time, in-house

tech, high-touch approach, combining the best agents, transformational tools, and unparalleled marketing and support services.

that attention back on you.

The Most Sophisticated Technology Developed in partnership with our stellar Compass agents, our proprietary tools help me complete every facet of my job better: search for homes, price and market properties, communicate with clients, and track the local market.

A Top-Tier Marketing Team As a Compass agent, I have access to an inhouse marketing and creative studio, comprised of designers, strategists, and producers from acclaimed brands and agencies. We partner with luxury outlets like Wired, Conde Nast Traveler, Bon Appetit, Elle Decor, The Wall Street Journal, The New York Times, and Architectural Digest to create memorable, impactful brand expressions.

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Compass takes a high-

support staff, I’m 4x more efficient and can focus

Our Nationwide Network Since our launch in 2012, we’ve been simplifying the real estate process one community at a time. Today, we have more than 350 offices extending from coast to coast.

#1 Independent Real Estate Brokerage in the U.S.

Washington

Wyoming

25,000+ Agents

350+ Offices

$152B+

Idaho

Colorado

Minnesota

Kansas City St. Louis

Indianapolis

Massachusetts

Pittsburgh

Central Coast Greater New York Philadelphia New Jersey Baltimore Delaware Washington DC Maryland Greater Raleigh Virginia Charlotte

San Francisco / Northern California Santa Barbara / Montecito Southern California Orange County San Diego

Houston

Nashville

Atlanta Dallas / Fort Worth Hawaii

Largest brokerage in America

Rhode Island

Chicago

2020 Gross Transaction Value*

THIRD

Connecticut

Milwaukee

Austin

North Florida Central Florida & Tampa Bay South Florida

Southwest Florida

*Real Trends 2020

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Our Regional Success A look back at how we’ve performed in the Seattle market in the last year (statistics from EOY, 2021).

900+

$9.5B+

High producing agents

In transactions

9K+

$3.8K+

Closed transactions

Listing units

#1

The highest average listing price in King County

Brokerage The highest average sales price per transaction in King County Fastest growing major brokerage

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in the region

Illuminating and interactive, our reimagined real estate

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Innovative Signage sign engages prospective buyers and surfaces the most resonant information regarding your listing.

Communicate critical selling points with strategicallycurated content.

Access live data on consumer engagement.

Know how many people requested more detail via

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QR code.

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Representing the area’s elite real estate

47°36’52”N | / 23

122°20’21”W

Marketing your home: The process Preparing for Market

Print Marketing

• Walk-through with tips for

• High quality brochures

showcasing the home and yard • If needed, professional staging (either partial or full) • Professional photography session

• Just Listed postcards mailed to targeted addresses • Seattle Times / Exceptional Properties • Mercer Island Reporter • Mercer Island Buyers Guide

Tours / Open Houses • Office Tour

Social Media

• Broker’s Open House

• Top web-based search engines;

• Sunday Open House – if requested

Google, Bing, Yahoo, Aol and more • Greg Rosenwald Real Estate Facebook page • Greg Rosenwald personal Facebook

Internet Advertising • Multiple Listing Service • Compass Website • GregRosenwald.com • Personalized website for your home • Marketed to hundreds of home-buyer websites

Communication • Weekly update • Each agent who shows the house contacted for feedback

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Strategically pricing your home Determining the best asking price for a home is one of the most challenging, and also most important, aspects of selling it. In fact, it’s a balancing act. You don’t want to set a price so high that it discourages showings and serious offers from the very qualified, motivated buyers who would ultimately determine your property’s top market value. On the other hand, you don’t want to set a price so low that it attracts lots of interest, but sets the stage for offers and negotiations that could result in you getting less than the market would actually support if you were a little more aggressive.

Moreover, this balancing act is even trickier now, given that we’re still in a buyer’s market that is fraught with a variety of economic uncertainties. All the more reason why, when you decide to sell, you should do plenty of research and seek out the advice of one or more experienced REALTORS® and

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financial professionals.

What’s your home really worth?

In a perfect world, your home’s value would be

In trying to determine your home’s true market value

everything you think and need it to be. Perhaps you

and, as such, set your expectations for what you’re

have specific financial goals or you’ve just made

likely to sell it for, you should:

an offer on another home that is dependent on selling your home at a certain price within a certain

1

Try to be impartial

time frame. But, simply put, your home’s value is not

2

Remember why you are selling

determined by you, but by what the market is willing

3

Research online and in person

to pay for it at a given time. These days, the market increasingly includes buyers who have researched

All this is why, pricing your home realistically from

property values over the internet for months, have

the beginning is important, particularly in a seller’s

already viewed at least 10 homes, and are not under

market like this one. You’ll not only attract more

any pressure to buy. Indeed, they may be quite

buyers, you’ll attract the right buyers: qualified,

hesitant for fear of missing out on one of those

motivated and willing to pay top market value for

unbelievable deals that continue to pop up.

your home.

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Preparing your home for market Today’s sophisticated buyers expect the properties they view to be picture perfect and move-in ready. Properly staged homes not only put a home’s best foot forward but also help buyers see themselves in the property.

If necessary, Greg will work with design professionals to make your home a must have for buyers. He will start with a walk-through with tips for showcasing the home and yard and then: 1

If needed, professional staging (either partial or full)

2

Professional photography session

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Compass Concierge Program Compass covers the upfront cost of select services that can increase your home’s selling price. From deep-cleaning to cosmetic renovations, we’ll work together to elevate your home’s value and create a tailored plan to maximize its potential on the market.

Services may include: • Staging • Deep-cleaning • Organizing • Cosmetic renovations • Decluttering • Landscaping • Painting

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BEFORE

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AFTER

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AFTER

Professional Photography Buyers buy houses they fall in love with. Beautiful staging, stunning photography and engaging videos combine to make emotional connections that sell houses. Greg works with professional photographers who are skilled at making interiors and exteriors shine in

Greg’s photographers are the best in the business and use lighting to bring out your home’s best features. He works with photographers to decide the best time of day for the shoot (so the sun is to the best advantage), and while at the shoot we collaborate on creative and flattering compositions. Many clients tell him that they fall in love all over again with their home after viewing the photos!

Photos of your home will make or break the first impression! There is little comparison to the low quality image above and the professional image to the left. Even though they are the same property, there is little doubt which image will get a better response.

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BEFORE

any light, daytime or twilight.

Open Houses When today’s buyers turn to the web to get information about a house, from property details to a photo gallery and video tour, does holding an open house still make sense? Open houses are an efficient marketing tool, exposing homes to more buyers in less time.

Buyers love open houses. Sellers need buyers. Research indicates that 45% of buyers use open houses in their home search. Plus, when Greg hosts your open house, he highlights all the best features of your property.

That’s something only a knowledgeable listing broker can do. An open house is a win-win for everyone.

59%

of buyers use open houses in their home search*

*Zillow Group Consumer Housing Trends Reporter, 2019 survey data.

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Digital Marketing At the forefront of modern marketing, Compass takes a multipronged approach to the digital promotion of your property.

Compass has 800+ partner websites to which your listing is automatically syndicated for maximum digital coverage, and 15K luxury agents worldwide who receive our monthly Compass Connect newsletter featuring our highest-end exclusives.

Compass Social Media by the Numbers

250M+

1.4M+

105B+

Annual website & social

Annual international users

2020 PR Impressions***

media impressions*

on Compass.com**

*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020. **Sourced via Google Analytics, 1.1.2020–12.31.2020. ***Sourced via Meltwater, 1.1.2020–12.31.2020.

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Thanks to popular networks such as Facebook, Twitter, Google+ and Instagram, it’s easier than ever to reach scores of potential

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Social Media home buyers and to share your listing with friends and family.

The icons for these social media sites will be prominently featured and easily recognizable on your home’s property detail page, giving your listing even greater potential to reach the right buyers with the right message via the right medium.

Social Media by the Numbers

1.2B+

2.7B+

Instagram monthly active users

Facebook monthly active users

59%

90%

Of U.S. adults use Instagram daily

Of Instagram users follow at least one business

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Statistics sourced from “35 Instagram Stats That Matter to Marketers in 2022” blog.hootsuite.com/instagram-statistics

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Advertising The greatest products or services in the world won’t mean much if nobody knows they exist. Compass advertises both brand and listings. In addition to the print advertising ran, our targeted digital advertising takes us to a whole new level of exposure. From advertising through social media, print and

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digital mediums, we reach millions of viewers every month.

Testimonials Do you feel like Scrat in “Ice Age” while trying

appraisal waivers, etc. Instead, we just closed on

to buy a home, e.g., twitchy eyes and constantly

the first house on which we asked Greg to write

trying to get the acorn (a house) while being

an offer, we were able to negotiate on inspection,

struck by lightning, pursued by avalanches, and

and we weren’t up against 10 other offers.

falling off cliffs? If house-hunting on Mercer

Moreover, the house needs little to no work, and

Island has been an overwhelming and frustrating

it’s a fabulous property that’s absolutely perfect

process (and even if it hasn’t), please get in

for our needs.

touch with Greg Rosenwald. We had been in several, very frustrating, multiple-offer situations

Greg and Meghan were a dream to work with,

on the Island, situations in which we were so

and Greg gladly took care of things behind the

close, but not close enough, to getting a contract

scenes, so I didn’t have to worry, stress, or freak

signed around. And, many of these houses

out. Both Greg and Meghan were very, very

needed work. So, when we started working with

patient, and extremely professional throughout

Greg, I was very anxious about what would

the entire process. Quite frankly, I cannot

happen on the offer for “the next house.” Greg

recommend them enough, and if we (or anyone

and Meghan immediately eased my fears: No

we know) ever want to purchase another home

more “bidding wars,” no more pre-inspections

on the Eastside, we will - without question - work

and inspection waivers (we had spent over a

with or refer people to Greg.

$1,000.00 on pre-inspections previously), no

• Merryn & David

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summer to find our first home. He was the perfect realtor for us motivated, knowledgeable, yet patient in making sure we found the

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We had a wonderful experience working with Greg this past

right house. He had the goal that we would see enough houses that once we found the right one, we’d know it was the one. He was spot on - from day one he was showing us houses that were consistent with our interests and when we found the right one, we knew right away that it was the one. We felt fully informed and in good hands throughout the negotiation, inspection, and closing process. We’ve recommended Greg to friends and will continue to do so in the future.

• Kevin & Heather Greg Rosenwald came highly recommended to us and we see why. Having grown up on Mercer Island, he was extremely knowledgeable about every neighborhood and was able to provide us with perspective we could not otherwise acquired on our own.

He is a straight shooter and helped keep my husband and I on track with our goals whenever we tended to stray. He also has a great dry sense of humor which adds some much needed levity to such an intense process. I would highly recommend Greg to anyone looking to buy or sell a home on Mercer Island.

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• Jim & Tiffany

I have used Greg’s Real Estate skills on more than one occasion.

He has been both my selling and buying agent. I’ve always felt that I was in good hands due to his extensive knowledge of the Eastside, Seattle and surrounding areas. Some aspects of what I appreciate from Greg is his willingness to be flexible in his schedule, think outside the box, aggressive but friendly, and most importantly, he’s honest with his opinions, both positive and negative. I have and will continue to recommend Greg to anyone as their Real Estate Agent. He’s a tremendous asset to anyone looking to buy or sell their home, both now and in the future.

• Craig Greg is thorough and honest, simply the BEST! We bought our first home from Greg in Wallingford. We recently relocated back to Mercer Island and Greg was able to find us the perfect house for our family. He’s detail oriented and quick to respond when needed.

Our negotiation process went smoothly! Meghan his assistant is amazing and quick to help! We would definitely use Greg again and will recommend him to all our family and friends!

• Shannon & Jerome

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BELLEVUE

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MERCER ISLAND

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MERCER ISLAND

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MERCER ISLAND

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KIRKLAND

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MERCER ISLAND

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MERCER ISLAND

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BELLEVUE

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LAKEMONT

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CLYDE HILL

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SEATTLE

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Greg Rosenwald Founding Broker, Compass Seattle

206.914.0417 greg.rosenwald@compass.com

Compass is a licensed real estate broker and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of real estate brokerage.