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Variable Data Printing Class project Design a folded mailer for the Graphic Communication department at Cal Poly. Complete control over design, layout and typography. Required to provided multiple designs based on future students’ interest in the various concentrations and clubs available in the department. Compiled database in FileMaker Pro. Merged designs with database for variable printing. Following are some samples of the data merge, notice that each sample includes the future student’s name and address, as well as information specific to their interests.


Angelina: Heard you were interested in the Graphic Communication Department at Cal Poly. Please take a gander at the Individual Course of Study (ICS) Concentration information and read the details about Shakespeare Press Museum club involvement. Graphic Communication Department California Polytechnic State University San Luis Obispo, Ca 93407

Place Stamp Here

Angelina Kornblatt 3169 Johnson Ave San Luis Obispo, Ca 93401

Angelina How’s I heard this time of

dido. Can I crash

life?

year is a good time to

visit Escon-

at your p

lace?


Shakespeare Press Museum

... welcomes students of all majors and any individuals that are interested! The museum is located on the bottom floor of the Graphic Arts Building (Bldg. #26), Room 116, at Cal Poly San Luis Obispo. It is one of the three Graphic Communication clubs, and contains rare letterpress equipment, over 500 fonts of handset type, colored inks, and a variety of papers. SPM prints holiday greeting cards, wedding invitations, bookmarks, posters, and any personal projects that are brought in. Come visit the museum for a tour or to help out!

entration ICS) Conc ( y d f Stu o e s r u o Individual C

ICS At A Glance:

ICS is the perfect fit for the student that likes a broad variety of the Graphic Communication subjects. A minimum of 18 units must be upper division and a minimum of 8 units must be Graphic Communication. The student will select the courses in consultation with concentration coordinator and department head, and provide written justification for the courses and the way they constitute a cohesive, integrated program of study.


Jane: Heard you were interested in the Graphic Communication Department at Cal Poly. Please take a gander at the Unsure Concentration information and read the details about Shakespeare Press Museum club involvement. Graphic Communication Department California Polytechnic State University San Luis Obispo, Ca 93407

Place Stamp Here

Jane Doe

29 Buick Center Drive Rio Vista, Ca 94571

Jane How’s life? I heard this time of

dido. Can I crash

year is a good time to

visit Escon-

at your p

lace?


Shakespeare Press Museum

... welcomes students of all majors and any individuals that are interested! The museum is located on the bottom floor of the Graphic Arts Building (Bldg. #26), Room 116, at Cal Poly San Luis Obispo. It is one of the three Graphic Communication clubs, and contains rare letterpress equipment, over 500 fonts of handset type, colored inks, and a variety of papers. SPM prints holiday greeting cards, wedding invitations, bookmarks, posters, and any personal projects that are brought in. Come visit the museum for a tour or to help out!

If you are unsure about your concentration there are 5 to choose from: DRT At A Glance:

PIM At A Glance:

Design Reproduction Technology links art with technology; understands the language and job functions of the graphic designer and the imaging technologist; knows how to transform art and copy into a form that will look good on a monitor or as a printed piece.

Printing Management covers all facets of running companies involved in traditional and new media; understands how to relate budget limitations to achieving desired outcomes; emphasizes the importance of managing and training personnel to produce high-quality work efficiently.

GP at a Glance:

Graphics for Packaging expects continued growth; requires an understanding of creativity and technology that serve consumer interests; deals with issues of environmental protection.

EPI At A Glance:

Electronic Publishing and Imaging understands digital image preparation and manipulation; prepares for positions in software and hardware corporations in product development and testing; knows the technical procedures for coordinating the red, green, and blue of color monitors with yellow, cyan, and magenta of pigments printed on paper.

ICS At A Glance:

Individual Course of Study is the perfect fit for the student that likes a broad variety of the Graphic Communication subjects. The student will select the courses in consultation with concentration coordinator and department head, and provide written justification for the courses and the way they constitute a cohesive, integrated program of study.


Alvin: Heard you were interested in the Graphic Communication Department at Cal Poly. Please take a gander at the Graphics for Packaging (GP) Concentration information and read the details about TAGA club involvement. Graphic Communication Department California Polytechnic State University San Luis Obispo, Ca 93407

Place Stamp Here

Alvin Quaker

22113 Brierthorn #5 Los Angeles, Ca 90011

?

Alvin How’s life I heard this time of

dido. Can I crash

year is a good time to

visit Escon-

at your p

lace?


Mat Pica Pi

Mat Pica Pi, the Graphic Communication Department’s student service and social club, provides opportunities for students to establish contacts and build relationships with industry and alumni. Each year Mat Pica Pi sponsors a variety of events including the New Student Barbecue, High School and Community College Visitation Day, International Printing Week, Open House, winter and spring banquets, and the annual Mat Pica Pi Golf Tournament.

PIM At A Glance:

• Covers all facets of running companies involved in traditional and new media • Involves understanding how to relate budget limitations to achieving desired outcomes • Emphasizes the importance of managing and training personnel to produce high-quality work efficiently

Printing Management (PIM) Concentration

PIM focuses on: • • • • • • • • • •

Plant management Planning Manufacturing and systems analysis Quality control Production control Estimating and financial controls Marketing and sales Personnel relations Statistical process control (SPC) Total quality management (TQM)

PIM Career Opportunities • • • • • • • • • • • •

Plant Management Planning Production Scheduling Estimating Printing Marketing and Sales Customer Service Technical Specialist Quality Control Print Buying Human Resources Management Process Control E-commerce


Peggy: Heard you were interested in the Graphic Communication Department at Cal Poly. Please take a gander at the Electronic Publishing and Imaging (EPI) Concentration information and read the details about TAGA club involvement. Graphic Communication Department California Polytechnic State University San Luis Obispo, Ca 93407

Place Stamp Here

Peggy Malacostraca 555 Mississippi Ave #1315 Greenacres, Ca 93312

? Pegg y How’s life I heard this time of

dido. Can I crash

year is a good time to

visit Escon-

at your p

lace?


Technical Association of the Graphic Arts (TAGA)

EPI At A Glance:

EPI Career Opportunities:

The Cal Poly chapter of the Technical Association of the Graphic Arts (TAGA) is one of approximately 25 student chapters throughout the world. TAGA provides a forum for sharing theoretical, technical, and scientific information on current and emerging technologies. The chapter encourages dialogue between students and industry professionals through sponsored events. The chapter is also responsible for publishing a journal of student research. Members design and print the journal, and finally present it at the annual TAGA conference.

• • • • •

• Understands digital image preparation and manipulation • Prepares for positions in software and hardware corporations in product development and testing • Knows the technical procedures for coordinating the red, green, and blue of color monitors with yellow, cyan, and magenta of pigments printed on paper

Quality Control Technical Production Management Technical Sales Preflighting Web Page Development

• • • • •

Digital Imaging Hardware Development Software Development Internet Publishing World Wide Web Applications

Electronic Publishing and Imaging (EPI) Concentration

EPI focuses on:

• • • • • • • • • • • •

Electronic controls Computer hardware and software Integrated systems Computer-aided typesetting and imagesetting New technologies Digital imaging and media Internet applications Interactive documents Multimedia Imaging systems management File management Research and development


Barbara: Heard you were interested in the Graphic Communication Department at Cal Poly. Please take a gander at the Printing Management (PIM) Concentration information and read the details about Shakespeare Press Museum club involvement. Graphic Communication Department California Polytechnic State University San Luis Obispo, Ca 93407

Place Stamp Here

Barbara Mushmash

123 Road Chiriaco Summit, Ca 92201

Barbara How’s I heard this time of

dido. Can I crash

life?

year is a good time to

visit Escon-

at your p

lace?


Shakespeare Press Museum

... welcomes students of all majors and any individuals that are interested! The museum is located on the bottom floor of the Graphic Arts Building (Bldg. #26), Room 116, at Cal Poly San Luis Obispo. It is one of the three Graphic Communication clubs, and contains rare letterpress equipment, over 500 fonts of handset type, colored inks, and a variety of papers. SPM prints holiday greeting cards, wedding invitations, bookmarks, posters, and any personal projects that are brought in. Come visit the museum for a tour or to help out!

PIM At A Glance:

• Covers all facets of running companies involved in traditional and new media • Involves understanding how to relate budget limitations to achieving desired outcomes • Emphasizes the importance of managing and training personnel to produce high-quality work efficiently

Printing Management (PIM) Concentration

PIM focuses on: • • • • • • • • • •

Plant management Planning Manufacturing and systems analysis Quality control Production control Estimating and financial controls Marketing and sales Personnel relations Statistical process control (SPC) Total quality management (TQM)

PIM Career Opportunities • • • • • • • • • • • •

Plant Management Planning Production Scheduling Estimating Printing Marketing and Sales Customer Service Technical Specialist Quality Control Print Buying Human Resources Management Process Control E-commerce


Susan: Heard you were interested in the Graphic Communication Department at Cal Poly. Please take a gander at the Electronic Publishing and Imaging (EPI) Concentration information and read the details about TAGA club involvement. Graphic Communication Department California Polytechnic State University San Luis Obispo, Ca 93407

Place Stamp Here

Susan Updegrove

11 Laurel Lane Newbury Park, Ca 91320

?

Susan How’s life I heard this time of

dido. Can I crash

year is a good time to

visit Escon-

at your p

lace?


Technical Association of the Graphic Arts (TAGA)

EPI At A Glance:

EPI Career Opportunities:

The Cal Poly chapter of the Technical Association of the Graphic Arts (TAGA) is one of approximately 25 student chapters throughout the world. TAGA provides a forum for sharing theoretical, technical, and scientific information on current and emerging technologies. The chapter encourages dialogue between students and industry professionals through sponsored events. The chapter is also responsible for publishing a journal of student research. Members design and print the journal, and finally present it at the annual TAGA conference.

• • • • •

• Understands digital image preparation and manipulation • Prepares for positions in software and hardware corporations in product development and testing • Knows the technical procedures for coordinating the red, green, and blue of color monitors with yellow, cyan, and magenta of pigments printed on paper

Quality Control Technical Production Management Technical Sales Preflighting Web Page Development

• • • • •

Digital Imaging Hardware Development Software Development Internet Publishing World Wide Web Applications

Electronic Publishing and Imaging (EPI) Concentration

EPI focuses on:

• • • • • • • • • • • •

Electronic controls Computer hardware and software Integrated systems Computer-aided typesetting and imagesetting New technologies Digital imaging and media Internet applications Interactive documents Multimedia Imaging systems management File management Research and development


Gracie: Heard you were interested in the Graphic Communication Department at Cal Poly. Please take a gander at the Graphics for Packaging (GP) Concentration information and read the details about University Graphic Systems club involvement. Graphic Communication Department California Polytechnic State University San Luis Obispo, Ca 93407

Place Stamp Here

Gracie Mushmash

3269 Johnson Avenue San Luis Obispo, Ca 93401

fe?

Gracie How’s li I heard this time of

dido. Can I crash

year is a good time to

visit Escon-

at your p

lace?


University Graphic Systems (UGS)

University Graphic Systems (UGS) is a full-service, on-campus, printing and publishing company managed and run entirely by students. UGS produces high quality publications for the campus, including a daily newspaper often in full color. Eight students comprise the management team and perform estimating, production, costing, scheduling, and inventory control. The students also do their own hiring, marketing, and sales. Approximately 75 students per quarter participate for credit and a stipend.

GP at a Glance:

• Expects continued growth • Requires an understanding of creativity and technology that serve consumer interests • Deals with issues of environmental protection and recyclables

GP Career Opportunities: • • • • • •

Digital File Creation Packaging Graphics Package Printing Specialist Consumer Packaging Packaging Quality Control Electronic Package Design

GP Focuses On: • • • • • • •

Package design and creativity Package substrates Technology Environment Package engineering Consumer tastes Competition

Kornblatt Variable Data Printing  

Variable Data Printing Following are some samples of the data merge, notice that each sample includes the future student’s name and address,...

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