Kiersten Kerch Portfolio

G ROWI NG DE-

K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

COPYRIGHT © 2022 KIERSTEN KERCH All rights reser ved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise 2 without permission from copyright holder.

dedicated to my dearest family, friends, and mentors.

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

Contents

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G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

1

DON’T L O OK U P

2

F E E L N AT U R AL B E E N AT U R AL

34–61

3

P U RE INDULGENCE

62–89

4

H E A LTH I S WE ALTH

5

S ATI S F Y Y O U R C R AV I N G S

112–135

6

H A N DL E D WI TH C ARE

136–161

7

E N J OY TH E TA S TE O F TH E B EA S T

162–191

8

PA R ADI S E OF TH E PAC I F I C

192–221

8–33

90–111

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

Don’t Look Up

6

C H AP TER 0 1 _ DON’ T L OOK U P

G ROWI G ROWI NGNGDES DES I GIN_ G N_ 2 021081—8 2- 2002222

INSTRUCTOR — BEAU MONROE

TERM — FALL 2020

APPROACH

COURSE — GRAPHIC DESIGN 1

OBJECTIVE

I wanted to keep the darkness space has and capture that in my work throughout this book. We did many projects such as bitmaps, photography, infographics, environmental graphics and cut out paper. I went through each project and thought of how I can relate eclipse to it and by using the “outline” and using the shadows of the moon, which later turned out to be the title of my book.

PROJECT — NATURAL PHENOMENA

Ever y 18 months, a beautiful phenomena called an eclipse happens in the sky — when the moon covers the sun and creates a radiant orange ring. Most plants require sun to grow but surprisingly, this moon flower thrives in the night time and closes up by morning, making this flower a rare sight to see.

fig 01_Eschscholzia californica

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

VISUAL MOOD

8

C H AP TER 0 1 _ DON’ T L OOK U P

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

10

C H AP TER 0 1 _ DON’ T L OOK U P

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

12

C H AP TER 0 1 _ DON’ T L OOK U P

G ROWI NG DEDES I G N_ 2 0 1 8 - 2 0 2 2

E LIPSE 13

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

14 14

C H AP TER 0 1 _ DON’ T L OOK U P

G ROWI NG DEDES I G N_ 2 0 1 8 - 2 0 2 2

15

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 1 _ DON’ T L OOK U P

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 1 _ DON’ T L OOK U P

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

20

C H AP TER 0 1 _ DON’ T L OOK U P

G ROWI G ROWI NG NGDES DES I GI N_ G N_ 2 021081— 8 -22002222

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 1 _ DON’ T L OOK U P

G ROWI G ROWI NG NGDES DES I GI N_ G N_ 2 021081–82- 2 00 222

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 1 _ DON’ T L OOK U P

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI H _DESI GNER_BFA PORTFOLIO

26

C H AP TER 0 1 _ DON’ T L OOK U P

G ROWI NG DES I G N_2 N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 1 _ DON’ T L OOK U P

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 1 _ DON’ T L OOK U P

G ROWI G ROWI NG NGDES DES I GI N_ G N_ 2 021081–82- 2 00 222

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

C H AP TER 0 2 _ FE E L NATU R AL , BE E NATU R AL

Feel Natural, Bee Natural fig 02_Echinacea pur purea

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G ROWI G ROWI NG NGDES DES I GI N_ G N_ 2 021081–82- 2 00 222

INSTRUCTOR – THOMAS MCNULTY

TERM – SUMMER 2020

APPROACH

COURSE – BRANDING PRINCIPLES

OBJECTIVE

I examined the original logo and asked myself how can I make this logo look expensive and give a promise they sell beneficial products? I chose a sans—serif for the logotype, and a serif for the strapline. I brought in a natural element for the icon — a bee — because bees make honey naturally. Thus tying in the natural products that are safe for our face and body.

PROJECT – BOUTIQUE REBRAND

Beauty brands have a visual standard when it comes down to choosing what goes onto our skin. If the product has unrealistic imagery, most likely it won’t attract the consumer. But if you show something natural, it attracts consumers because of its characteristics. This consumer, the bee, finds this flower, Echinacea, attractive because of the bright pink colors, its delicious nectar and produces plenty of pollen, making this flower priceless.

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

VISUAL MOOD

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C H AP TER 0 2 _ FE E L NATU R AL , BE E NATU R AL

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 2 _ FE E L NATU R AL , BE E NATU R AL

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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CH K I EAPTE RSTERN 0KE 2_FEEL RC H_DESI NAT UGNER_BFA RAL, BEE NATURAL PORTFOLIO

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ERS TEN0 2KERC DE S IRGNE _ BFA PORRTFALOL I O C KI H AP TER _ FE EHL _NATU AL , RBE E NATU

G ROWI NGDES DES G N_ G ROWI NG I GI N_ 2 021081–82- 2 00 222

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C H AP TER 0 2 _ FE E L NATU R AL , BE E NATU R AL

G ROWI G ROWI NG NGDES DES I GI N_ G N_2 N_ 2 021081–82- 2 00 222

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 2 _ FE E L NATU R AL , BE E NATU R AL

G ROWI DES GDES N_ G ROWI NG DES I GI N_ 2 02I10GN 81–8_2-22 000 21282– 2 0 2 2 GNG ROWI NG

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C H AP TER 0 2 _ FE E L NATU R AL , BE E NATU R AL

G ROWI NG DEDES I G N_2 N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI H _DESI GNER_BFA PORTFOLIO

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C H AP TER 0 2 _ FE E L NATU R AL , BE E NATU R AL

G ROWI NG DEDES I G N_2 N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

C H AP TER 0 3 _ P U RE I NDU L GE NC E

Pure Indulgence fig 03_Rosa Valentina

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G ROWI NGDES DES G N_ G ROWI NG I GI N_ 2 021081–82- 2 00 222

PROJECT – CHOCOLATE REBRAND COURSE – PACKAGE DESIGN 1

OBJECTIVE Making chocolate takes a long time, from the cleaning, to the roasting, the separating, and lastly kneading. In the end, this strenuous process is worth it when you take a bite of delicious chocolate knowing it has been carefully made. Like the process of making chocolate, flowers also require a lot of patience such as this cacao flower.

INSTRUCTOR – JACQUES ROSSOUW

APPROACH

TERM – FALL 2020

One of my favorite brands is Endangered Species because not only do they sell chocolate but all the funds proceed to facilities and charities that support the endangerment of species. I made an Africa series and an Asian series with each series showcasing the endangered species in that region.

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K I E RSTE N KE RC RCHH_DESI _DESI GNER_BFA GNER_BFA PORTFOLIO PORTFOLIO

VISUAL MOOD

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C H AP TER 0 3 _ P U RE I NDU L GE NC E

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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C H AP TER 0 3 _ P U RE I NDU L GE NC E

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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C H AP TER 0 3 _ P U RE I NDU L GE NC E

Endangered Species Chocolate

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G ROWI G ROWI NG NGDES DES I GI N_ G N_ 2 021081–82- 2 00 222

Endangered Species Chocolate

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C H AP TER 0 3 _ P U RE I NDU L GE NC E

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC RCHH_DESI H_DESI _DESIGNER_BFA GNER_BFA PORTFOLIO PORTFOLIO

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C H AP TER 0 3 _ P U RE I NDU L GE NC E

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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C H AP TER 0 3 _ P U RE I NDU L GE NC E

G ROWI G ROWI NG NGDES DES I GI N_ G N_2 N_ 2 021081–82- 2 00 222

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RCHH_DESI K I E RSTE N KE RC H_DESI _DESIGNER_BFA GNER_BFA PORTFOLIO PORTFOLIO

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C H AP TER 0 3 _ P U RE I NDU L GE NC E

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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RCHH_DESI K I E RSTE N KE RC H_DESI _DESIGNER_BFA GNER_BFA PORTFOLIO PORTFOLIO

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C H AP TER 0 3 _ P U RE I NDU L GE NC E

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 3 _ P U RE I NDU L GE NC E

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI H _DESI GNER_BFA PORTFOLIO

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C H AP TER 0 3 _ P U RE I NDU L GE NC E

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 3 _ P U RE I NDU L GE NC E

G ROWI G ROWI NG NGDES DES I GI N_ G N_2 N_ 2 021081–82- 2 00 222

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K I E RSTE N KE RC H_DESI H _DESI GNER_BFA PORTFOLIO

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C H AP TER 0 3 _ P U RE I NDU L GE NC E

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI H _DESI GNER_BFA PORTFOLIO

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C H AP TER 0 3 _ P U RE I NDU L GE NC E

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

C H AP TER 0 4 _ H EALTH I S WEALTH

Health is Wealth fig 04_Aloe aristata

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G ROWI NGDES DES G N_ G ROWI NG I GI N_ 2 021081–82- 2 00 222

PROJECT – DIETARY APP

COURSE – GRAPHIC DESIGN 3

OBJECTIVE The aloe vera plant is known for its organic properties when it comes to health.

Like the reliable plant, you need a health app that can meet and exceed all of your needs. You need an app that is user friendly and accommodating to any situation. HealthAid+™ is your one stop app when it comes to your dietary needs, giving you meals that help your gut health, just like the aloe vera plant.

INSTRUCTOR – PHIL HAMLETT

APPROACH

TERM – SPRING 2021

I wanted to make an app that was personal and helps the general user with their dietary needs. One of the problems I encountered on apps was offering meals that I couldn’t eat in the first place. This app eliminates this and helps users modify their profile and be shown meals they can eat.

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VISUAL MOOD

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C H AP TER 0 4 _ H EALTH I S WEALTH

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 4 _ H EALTH I S WEALTH

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 4 _ H EALTH I S WEALTH

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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C H AP TER 0 4 _ H EALTH I S WEALTH

1 2

1

1 2

3

1

Log in with email

2

Sign in button

84

1

Enter email address if forgotten

4

5

6

1

Able to view your saved favorites

2

Favorite meal saved with picture

3

Meal Plan button

4

Groceries button

5

Favorite Meals button

6

Settings button

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

1

1

1 2

2 3

2

3 4 5

6 3

1

Able to view multiple categories

1

Able to review your meal plan

1

Shopping List

2

Heart Healthy category

2

View chosen meal for plan

2

Add ingredients for meals

3

Low Sugar category

3

Finalize meal plan

3

Able to remove ingredient

4

View other users favorites

5

Carousel with pictures of meals

6

Home button

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

C H AP TER 0 4 _ H EALTH I S WEALTH

Icons Header Navigation

Button Navigation

86

Rounded Buttons

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

Color Palette

Photos

Other

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C H AP TER 0 4 _ H EALTH I S WEALTH

G ROWI G ROWI NG NGDES DES I GI N_ G N_2 N_ 2 021081–82- 2 00 222

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 4 _ H EALTH I S WEALTH

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 4 _ H EALTH I S WEALTH

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 4 _ H EALTH I S WEALTH

G ROWI G ROWI NG NGDES DES I GI N_ G N_ 2 021081–82- 20 02 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

C H AP TER 0 5 _ S ATI S FY YOU R C R AV I NGS

Satisfy your Cravings

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G ROWI NGDES DES G N_ G ROWI NG I GI N_ 2 021081–82- 2 00 222

INSTRUCTOR – THOMAS MCNULTY

TERM – SPRING 2021

APPROACH

COURSE – PACKAGE DESIGN 2

OBJECTIVE

I wasn’t very familiar with delicatessen branding but upon research, I found deli branding consists a lot of serif typefaces and heavy weight. I wanted to keep the vintage look of delicatessen. Luckily I found the perfect typeface and I kept the original icon they have in their menu.

PROJECT – DELI REBRAND

This assignment was to recreate the logo/applications for an existing deli/ market. I decided to recreate a family owned delicatessen, named Ratto’s Delicatessen located in Oakland, CA. They sell many products from deli meats/sandwiches and market goods.

fig 05_Brassica oleracea

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KIERS TEN K E RCH _ DE SIGNER_BFA P ORTF OLI O

K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

VISUAL MOOD

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C H AP TER 0 5 _ S ATI S FY YOU R C R AV I NGS

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

100

C H AP TER 0 5 _ S ATI S FY YOU R C R AV I NGS

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 5 _ S ATI S FY YOU R C R AV I NGS

G ROWI G ROWI NG NGDES DES I GI N_ G N_ 2 021081–82- 2 00 222

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 5 _ S ATI S FY YOU R C R AV I NGS

G ROWI NGDES DES G N_2 N_ G ROWI NG I GI N_ 2 021081–82- 2 00 222 G ROWI NG DES I G N_ 2 0 01 18–2022

105 119

K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 5 _ S ATI S FY YOU R C R AV I NGS

G ROWI G ROWI NG NGDES DES I GI N_ G N_ 2 021081–82- 2 00 222

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K I E RSTE N KE RC H_DESI H _DESI GNER_BFA PORTFOLIO

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C H AP TER 0 5 _ S ATI S FY YOU R C R AV I NGS

G ROWI NG DES I G N_2 N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 5 _ S ATI S FY YOU R C R AV I NGS

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 5 _ S ATI S FY YOU R C R AV I NGS

G ROWI NG DES I G N_2 N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

Handled with Care

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C H AP TER 0 6 _ H ANDL E D WI TH C ARE

ROWI NGDES DES GG ROWI NG I GI G N_N_ 2 02 10 81 –82- 20 02 2 2

INSTRUCTOR – MICHAEL NEWHOUSE

TERM – SPRING 2021

APPROACH

COURSE – TYPOGRAPHY 3

OBJECTIVE

I have never done pottery before but I know with clay making I have been relaxed doing it. I see a lot of videos online about pottery and things like that but I personally wanted to capture a very calming and warm book.

PROJECT – TYPE BOOK

Pottery is surprisingly one of the hobbies that is most known to relax most people. Especially when it comes to mental health. Mental health is a really big deal today. It relaxes you just like this species, babies breath.

fig 06_Camellia japonica

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

VISUAL MOOD

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C H AP TER 0 6 _ H ANDL E D WI TH C ARE

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 6 _ H ANDL E D WI TH C ARE

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 6 _ H ANDL E D WI TH C ARE

G ROWI G ROWI NG NGDES DES I GI N_ G N_ 2 021081–82- 2 00 222

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 6 _ H ANDL E D WI TH C ARE

G ROWI NG DES I G N_2 N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI H _DESI GNER_BFA PORTFOLIO

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C H AP TER 0 6 _ H ANDL E D WI TH C ARE

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 6 _ H ANDL E D WI TH C ARE

G ROWI G ROWI NG NGDES DES I GI N_ G N_ 2 021081–82- 2 00 222

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K I E RSTE N KE RC H_DESI H _DESI GNER_BFA PORTFOLIO

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C H AP TER 0 6 _ H ANDL E D WI TH C ARE

G ROWI NG DES I G N_2 N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 6 _ H ANDL E D WI TH C ARE

G ROWI G ROWI NG NGDES DES I GI N_ G N_ 2 021081–82- 2 00 222

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 6 _ H ANDL E D WI TH C ARE

G ROWI G ROWI NG NGDES DES I GI N_ G N_ 2 021081–82- 2 00 222

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K I E RSTE N KE RC H_DESI H _DESI GNER_BFA PORTFOLIO

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C H AP TER 0 6 _ H ANDL E D WI TH C ARE

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

C H AP TER 0 7 _ ENJ OY TH E TA S TE OF TH E B EAS T

Enjoy the taste of the Beast fig 06_Hordeum vulgare

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ROWI NGDES DES N_ GG ROWI NG I GI G N_ 2 02 10 81 –82- 20 02 2 2

INSTRUCTOR – THOMAS MCNULTY

TERM –SUMMER 2021

APPROACH

COURSE – PACKAGE DESIGN 3

OBJECTIVE

I wanted to work with a company that doesn’t have many packaging out there.

At my restaurant I work at, we sell Barebottle products through tap and I thought it would be a great opportunity to create cans and varietals.

PROJECT – BEER BRAND

Beer can be made in many different ways, whether you brew it in the sun or brew it in huge containers. The main ingredient in beer is barley. These interesting grains grow from the ground and can actually be very large.

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

VISUAL MOOD

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C H AP TER 0 7 _ ENJ OY TH E TA S TE OF TH E B EAS T

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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C H AP TER 0 7 _ ENJ OY TH E TA S TE OF TH E B EAS T

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 7 _ ENJ OY TH E TA S TE OF TH E B EAS T

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

145

K I E RSTE N KE RC H_DESI H _DESI GNER_BFA PORTFOLIO

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C H AP TER 0 7 _ ENJ OY TH E TA S TE OF TH E B EAS T

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 7 _ ENJ OY TH E TA S TE OF TH E B EAS T

G ROWI NG DEDES I G N_2 N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI H _DESI GNER_BFA PORTFOLIO

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C H AP TER 0 7 _ ENJ OY TH E TA S TE OF TH E B EAS T

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 7 _ ENJ OY TH E TA S TE OF TH E B EAS T

G ROWI NG DEDES I G N_2 N_ 2 0 1 8 - 2 0 2 2

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C H AP TER 0 7 _ ENJ OY TH E TA S TE OF TH E B EAS T

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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K I E RSTE N KE RC H_DESI GNER_BFA PORTFOLIO

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C H AP TER 0 7 _ ENJ OY TH E TA S TE OF TH E B EAS T

G ROWI G ROWI NG NGDES DES I GI N_ G N_2 N_ 2 021081–82- 2 00 222

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C H AP TER 0 7 _ ENJ OY TH E TA S TE OF TH E B EAS T

G ROWI NG DES I G N_ 2 0 1 8 - 2 0 2 2

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C H AP TER 0 7 _ ENJ OY TH E TA S TE OF TH E B EAS T

G ROWI NG DEDES I G N_2 N_ 2 0 1 8 - 2 0 2 2

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Paradise of the Pacific

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INSTRUCTOR – THOMAS MCNULTY

TERM – SUMMER 2021

APPROACH

COURSE – BRANDING PRINCIPLES

OBJECTIVE

I knew what I wanted to do and that was to get rid of the girl that everyone knows on Hawaiian Airlines. I gave it more meaning and that is why I chose the whale.

PROJECT – AIRLINE BRAND

When it comes to “Paradise on Earth” we immediately think of Hawaii. They’re beautiful state, food, culture, and even better, nature. The hibiscus flower is the most known flower in Hawaii and it can come in many different colors.

fig 08_Hibiscus syriacus

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VISUAL MOOD

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E LIPSE

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E LIPSE

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Thank

You

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TH ANK YOU

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TO MY PARENTS: I am so t hank ful for your suppor t and always get t ing me what I needed. Since I was lit t le, you have shown me t hat not ever y t hing has to be per fec t . Sor r y to br eak it to you guys, but g r aphic de sig n, it needs to be per fec t . I am g r ateful for your uncondit ional love and all of your endle s s cont r ibut ions. You guys ar e my mos t pr ized pos se s sion and mos t impor t ant t hing to me. I love you.

TO MY FRIENDS: Thank you for staying by my side when I have those long nights of finishing pr ojects or buying me food when I didn’t have the time to spar e. I am grateful for all of the suppor t and cherish all the moments we spend together. I wish nothing but success in your futur e and never hesitate to keep in touch.

TO MY MENTORS: It has been such a wonderful and long jour ney her e at the academy and have had many har dships. I want to thank you for always under standing my place as a student athlete and accepting my out of school obligations. I am so grateful to have been taught under such talented people and have helped me find my style.

I couldn’t have been the designer I am today without all of you in my car eer. To Tom McNulty, Phil Hamlett, John Nettleton, Jacques Roussow, Beau Monr oe, Amy Br oadbent, and Mar y Scott.

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{ CONTACT } Kiersten Kerch +1 (858)790—2507 kierstenkgd@gmail.com kerchdesign.com

{ COURSE } BFA Senior Portfolio

{ INSTRUCTOR } Mar y Scott

{ SCHOOL } Academy of Art University School of Graphic Design

{ PRINTING & BINDING } Blurb.com Issuu.com

{ PAPER STOCK } Mohawk Superfine Eggshell Proline Uncoated 100# Text

{ TYPOGRAPHY } Asther by Creative Market Franklin Gothic

{ PHOTOGRAPHY } shutterstock.com unsplash.com billy—kidd.com 202

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