Like a tree falling in the timbers, if you launch a new product or service without spreading the word -- will anybody use it? Will anybody even want it? Possibly not. Whether you're launching something vast, something small, or you're modernising a current offering, you'll want to start your preparation well in advance of the launch date. This includes nailing down your enlisting and messaging, sharing that with crucial teams and investors, listing out all the launch undertakings, creating assets and content, prepping every person involved in the launch, and so on. Because there are so many moving parts in this process, carrying your product to market can be daunting and tricky. To help you, here's a step-by-step list for a successful product launch.
