Jewellery and graphic design portfolio 2020

1.2 JEWELLERY AND GRAPHIC DESIGN PORTFOLIO

EDW I N

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CH A R M A I N

2020

CO NT ENT

01

J EW EL L E RY D ES I G N .

PUSAKA

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P.05

AYATORI

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P.07

KAPHI BROOCH

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P.11

CHRONICLE

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P.13

DUNYA

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P.17

VAN ZUYLEN

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P.21

PUSPAJA

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P.25

02

G R A P H I C D ES I G N .

COFFEE & BEYOND ...........................................................

P.29

PONDOK SURYO

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P.35

VOL. 00

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P.41

BIBO

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P.43

INK STUDIO

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P.49

PUSAKA

JEWELLERY DESIGN

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BRIEF:

INFO:

Create a jewellery collection inspired by Peranakan

Made from recycled 925 silver, presented on this

Batik Tulis from Pekalongan, Indonesia, translating the

section are the Kuja headpiece, Kaza brooch, Pattra &

qualities found on 2D Batik works into 3D jewellery.

Artava earrings from Pusaka collection.

The jewellery pieces should have a sculptural approach

For more information please visit:

to it and marketed for contemporary Indonesian

https://www.pusaka.co.uk

women (as part of the global modest fashion movement) from age 28 and above.

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EDWIN CHARMAIN

PDF PORTFOLIO

05

GRADUATION COLLECTION - JUN 2018

— RESPONSE:

By utilising filigree techniques on recycled 925 silver wire, The collection replicates the intricacy and delicate yet bold quality in Pekalongan Peranakan Batik Tulis. By combining wildflower petals with rice grain patterns and fillers found in one of the batik samples, a plant-like design is created that binds the whole collection.

Signifying the cycle of life, the collection also plays with the symbolism behind numbers and traditional batik motifs. As a whole, this collection tells the journey of Indonesian traditional batik into contemporary society, covering different types of modesty from a religious and fashion point of view.

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

PUSAKA

JEWELLERY DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

07

GRADUATION COLLECTION - JUN 2018

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

AYATORI

JEWELLERY DESIGN

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BRIEF:

INFO:

Create a jewellery piece inspired by a traditional

Presented on this section are one 925 silver ring and

children’s game that is easy to produce and has a

its fifteen thread combinations.

creative/playful aspect embed into it.

The ring is made from 925 silver through CAD and a You could develop several ideas, but execute one that

lost-wax casting process. It is finished with polyester

is possible to make within two months.

thread, this is in reference to the second purpose of the string figures game as a divination medium.

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EDWIN CHARMAIN

PDF PORTFOLIO

07

CONTEMPORARY JEWELLERY - JAN 2016

— RESPONSE:

Ayatori is a contemporary jewellery piece based on the string figures game “The Cat’s Cradle”. The jewellery encapsulates the essence of the game which is played by manipulating one string on and around one’s fingers or between the fingers of multiple people. Because of that, the shape of Ayatori jewellery is design based on the shape of the human hand.

The creation of thread motifs of the ring is inspired by one of the game rules, on which whenever someone is finished making one pattern, they have to pass it to another person by slipping it in between their fingers. If you were to cover half of the finished ring, the motif shown will be a mirror image of the covered part.

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

AYATORI

JEWELLERY DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

09

CONTEMPORARY JEWELLERY - JAN 2016

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

KAPHI BROOCH

JEWELLERY DESIGN

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BRIEF:

INFO:

Create a brooch that is inspired by the coffee plant for

Presented on this section is a handmade filigree

a coffee business owner who works with local coffee

brooch.

farmers to refine and promote local coffee beans as well as encouraging fair trade and fair priced coffee.

The brooch is made from recycled 925 silver, decorated with ringed freshwater pearls and

You could use any materials from plastic to

electroformed coffee beans.

gemstones, pearls, base and precious metals.

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EDWIN CHARMAIN

PDF PORTFOLIO

11

PRIVATE COMMISSION - JUL 2019

— RESPONSE:

The Kaphi brooch portrays the life cycle of a coffee plant from a single seed to budding, blooming, and fruiting, before eventually being harvested into coffee beans. As a unity, this encapsulates what the client is dealing within their daily business life.

The story is further enhanced by the use of recycled sterling silver and ringed freshwater pearls to construct the body of works, communicating how the client runs their business by having an ethical-sustainable business model in mind.

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

CHRONICLE CUFFLINK

JEWELLERY DESIGN

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BRIEF:

INFO:

Create a cufflink design for Davidoff based on the

Presented on this section is one cufflink design and its

Experience Maker consumer profile. The Experience

colour variations

Maker are individuals who are independent, creative and passionate about what they do. They seek the

The cufflink is going to be made in 925 silver using a

work-life balance, dare to try something different

lost-wax casting method, with the help of a 3D printer.

and always up for a new adventure. They fall into the

It will then be finished with diamond sand blasting

younger age group starting from 27 onwards.

before being colour plated in a nano ceramics platting device.

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EDWIN CHARMAIN

PDF PORTFOLIO

13

CLIENT PROJECT - JUL 2019

— RESPONSE:

The design of the cufflink is inspired by a rock abrasion and formation, exploring the visible and invisible aspects of the natural object.

The final design is compose of two spheres with two different finishes. It’s smooth surface and rough inside texture expresses the adventurous and multifaceted personality of “The Experience Maker”.

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

CHRONICLE CUFFLINK

JEWELLERY DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

15

CLIENT PROJECT - JUL 2019

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

DUNYA

JEWELLERY DESIGN

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BRIEF:

INFO:

Create jewellery items using waste material from silver

Presented on this section are a pair of handmade

jewellery production that has been prechosen for you.

long-earrings and its two design variations.

One final design item should be presented,

The earrings are created using 925 silver wire waste,

accompanied by two variations of the final ideas.

with selected parts from a damaged diamond cut snake chain.

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EDWIN CHARMAIN

PDF PORTFOLIO

17

PRIVATE COMMISSION - AUG 2019

— RESPONSE:

The waste materials given are composed of round wires, snake chains and jump rings in various lengths, sizes and conditions. To best utilise all of these materials, the design development step is approached by creating simple design compositions that consists of lines and circles with an overall design aesthetic inspired by the 1919 Bauhaus design movement in Weimar, Germany.

The end product highlight the Bauhaus aesthetic through its radically simplified form, questioning the value of “Beauty” in an object, and the relationship between form & function.

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

DUNYA

JEWELLERY DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

19

PRIVATE COMMISSION - AUG 2019

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

VAN ZUYLEN

JEWELLERY DESIGN

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BRIEF:

INFO:

Using the textile technique in jewellery, create a

Presented on this section are the Christina ring, Jozua

jewellery collection inspired by one of the world’s

lapel pin, and Eliza bracelet that is inspired by the

textile arts.

Indonesian coastal batik of Eliza Charlotta Van Zuylen.

The jewellery items should be able to translate the

All pieces presented are handmade in 925 silver using

aesthetic that lies behind the chosen textile.

traditional filigree technique.

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EDWIN CHARMAIN

PDF PORTFOLIO

21

ALTERNATIVE WEDDING - OCT 2016

— RESPONSE:

The jewellery pieces from Van Zuylen Collection drew inspiration from the Indo-European Batik maestro Eliza Van Zuylen. Her batik artwork, which is characterised by its elaborate European flower bouquet patterns, was used in Pekalongan as either wedding attire for Indo-European women or as interior decoration in the late 19th century.

Referencing back to the pattern found in the original artwork and the fabric function, the composition of the elements on the Van Zuylen jewellery pieces are complex. The jewellery represent the concept of purity and duality in marriage.

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

VAN ZUYLEN

JEWELLERY DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

23

ALTERNATIVE WEDDING - OCT 2016

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

PUSPAJA

JEWELLERY DESIGN

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BRIEF:

INFO:

Working with a budget of £ 300, design headpieces

Presented on this section are the puspaja headpiece

that could be easily worn and styled during a wedding

set.

ceremony at the buddhist temple (day) and the wedding celebration at Sheraton hotel grand ballroom

They are made in 925 silver (high polished finish) and

(night).

decorated with ringed freshwater pearls as well as white cubic zirconia.

The wedding theme is “The Enchanted Forest” with White as its main color pallet.

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EDWIN CHARMAIN

PDF PORTFOLIO

25

ALTERNATIVE WEDDING - DEC 2019

— RESPONSE:

The Puspaja designs are made by combining the details found on the bride wedding gown with the gypsophila flower bouquet that shewill be carrying.

They are made in two different sizes and forms, allowing the bride to create her morning and evening looks while still on budget by simply changing the headpiece arrangement.

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

PUSPAJA

JEWELLERY DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

27

ALTERNATIVE WEDDING - DEC 2019

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

COFFEE & BEYOND

BRAND DESIGN

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BRIEF:

INFO:

Re-design the company brand identity based on their

Presented on this section are the branding set: logo,

new company vision to connect people through coffee

business card , letter head, and supergraphics.

as the company has grown beyond just a regular cafe that serves coffee.

The brand activation includes: coffee bag lable, bottled coffee label design, event poster, enamel pins

Create a set of brand activations together with the

(merchandise), apparel (merchandise), and uniform

new identity, to be used during their third-anniversary

design.

campaign.

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EDWIN CHARMAIN

PDF PORTFOLIO

29

CLIENT PROJECT - JUL 2015 to 2020

— RESPONSE:

Inspired by the story behind the creation of Coffee & Beyond to promote Indonesian coffee and connect people (farmers, roasters and consumers), the re-designed logo took a form of a simplified airmail stamp, retaining the heart shape logogram to encapsulate the company journey and passion for coffee.

Using the same concept, the supergraphics are composed of a coffee plant vector pattern and are used across the company’s primary marketing collateral as well as items used for brand activation purposes (product labels/ merchandise) to enhance Coffee & Beyond’s ethos.

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

COFFEE & BEYOND

BRAND DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

31

CLIENT PROJECT - JUL 2015 to 2020

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

COFFEE & BEYOND

BRAND DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

33

CLIENT PROJECT - JUL 2015 to 2020

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

PONDOK SURYO

BRAND DESIGN

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BRIEF:

INFO:

In line with the business handover to the new

Presented on this section are a branding set: logo,

successor and plans to open new branches, re-

supergraphic, business card.

brand Pondok Suryo’s existing identity into one comprehensive and systematic branding solution. The

The brand activation includes: menu design, takeaway

new identity should reflect the new owner’s vision for

box, paperbag , e-billboard promotion, interior design

the restaurant to bring happiness and joy of eating

and decor (in collaboration with MINT studio).

using “homely” recipes passed down from generation to generation.

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EDWIN CHARMAIN

PDF PORTFOLIO

35

CLIENT PROJECT - MAR 2015

— RESPONSE:

Pondok Suryo is owned by a family that originates from East Java, Indonesia. In the Javanese language, the word ‘suryo’ means ‘sun’, which symbolises passion, warmth and gentle quality in life. By combining the shape of the sun with other sun symbolisms and its owner’s culture, the new brand identity of Pondok Suryo was created.

The brand logogram is created by simplifying the shape of the sun into a stylised symbol similar to the Batik pattern found in East Java. From that process, three supergraphics and their seven variations were born. The logo, together with its supergraphics, created one practical and systematic brand identity that could easily be applied across the restaurant’s items and promotions.

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

PONDOK SURYO

BRAND DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

37

CLIENT PROJECT - MAR 2015

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

PONDOK SURYO

BRAND DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

39

CLIENT PROJECT - MAR 2015

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

VOL.00

INVITATION + LAYOUT DESIGN

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BRIEF:

INFO:

Create an interactive invitation design for fashion

Presented on this section is the final invitation design

photographer Rio Surya Prasetia, whose first solo

for the exhibition’s private view.

exhibition is taking place in Japan Foundation.

The title for Rio’s exhibition is ‘VOL.00: Thank You’, which uses Japanese anime and manga characters as a media to express irony in the fashion world.

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EDWIN CHARMAIN

PDF PORTFOLIO

41

PRIVATE COMMISSION - FEB 2014

— RESPONSE:

An anime series known as AKIRA (1982) was picked as the main inspiration for the invitation. The series heavily emphasised on the use of capsules as a symbol of control and manipulation of power.

Illustrated on the invitation cover is an act of someone who is about to drink his/her medication. It is a metaphor on how our behaviour regarding consumption and body image are unconciously being dictate by the media. With celebrities and fashion models setting standards for beauty ideals, there is little wonder that this would have an impact on consumers who desire to possess a thin image and be seen as fashionable or beautiful.

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

BIBO

BRAND DESIGN

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BRIEF:

INFO:

Design a brand identity and activation that is fun and

Presented on this section are the branding set: logo,

quirky for a new restaurant that serves honey toast

illustration (in collaboration with Illustrator Dianita.S),

and Taiwanese delicacies.

business card, envelope, letter head, and folder.

The task includes character creation, storyboarding

The brand activation includes: the interior design

as well as brand naming as they currently do not have

(in collaboration with SKALA studio.), landing page,

any name in mind.

cuttlery sets, menu design, placemats, and uniforms.

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EDWIN CHARMAIN

PDF PORTFOLIO

43

PRIVATE COMMISION - FEB 2015

— RESPONSE:

The name ‘BIBO’ comes from an ancient god monster legend in Taiwan. Thus, the restaurant logo is made from the reconstruction process of the Chinese pinyin character of ‘BI’ (鄙) and ’BO’ (薄).

The mythology describes BIBO as a god monster with intelligence. It’s figure is big and furry, similar to a bear. It has a lantern which lights up when it senses danger, and couldn’t speak any words other than “Bi-bo”. Based on that description a contemporary BIBO monster character is created as well as the other seven side characters and six storylines. These are used across the restaurant’s items, promotions and activations, forming the overall feel of a fun and quirky restaurant identity.

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

BIBO

BRAND DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

45

PRIVATE COMMISION - FEB 2015

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

BIBO

BRAND DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

47

PRIVATE COMMISION - FEB 2015

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

INK STUDIO

BRAND DESIGN

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BRIEF:

INFO:

Create a brand identity set as well as the activation for

Presented on this section are the branding set:

fashion design brand INK by Inge Kiang.

business card, envelope, letter head, clothes lable, and graphic variations.

The identity should reflect the owner’s approach to fashion as well as the brand spirit.

The brand activation includes: printed and digital posters, catalogue layout, and web landing page of INK Studio.

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EDWIN CHARMAIN

PDF PORTFOLIO

49

CLIENT PROJECT - DEC 2017

— RESPONSE:

INK Studio focuses on creating a ready-to-wear collection for both men, women, and those who defy the gender norm. The brand believes that clothes are a form of communication for someone to express their individuality.

Their vision is for clients to own the clothes and infuse their style to it as a way to showcase their unique fashion sensibility. Having researched these, we know that personalisation is the key to their identity. Because of this, a versatile Identity was created for the brand.

The pattern-making process in pashion production inspired the shape of INK logo. It was designed to be simple yet effective as it could be used and adapt across all branding items as well as different collection themes.

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

INK STUDIO

BRAND DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

51

CLIENT PROJECT - DEC 2017

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

INK STUDIO

BRAND DESIGN

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EDWIN CHARMAIN

PDF PORTFOLIO

53

CLIENT PROJECT - DEC 2017

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+44 (0) 746-0704-448

HELLO@PUSAKA.CO.UK

WWW.PUSAKA.CO.UK