Stoked Surf Wax Process Book

PROCESS BOOK

STOKED SURF WAX CO.

PROCESS BOOK 2022

DESIGNED BY:

KIALANI MCCUTCHAN

CONTENTS IDEATION Mindmap Moodboards LOGO Logo Sketches Logo Process Final Logo Logo Systems Creative Brief PACKAGING Packaging Sketches Packaging Systems Packaging Process Store Display MAGAZINE AD & MOBILE APP Magazine Ad Sketches Magazine Ad Mobile App Sketches Mobile App 05 06 08 10 11 14 16 19 20 23 32 35 36 37 38

TABLE OF

IDEATION

MINDMAP

PAGE 5

MOODBOARDS

PAGE 6

PAGE 7

CREATIVE BRIEF

What is the objective?

To have stores want to sell Stoked Surf Wax Co. and have it in there main display; as well as, create a product that is more intune with a surfers needs to where it becomes their go-to surf wax.

Who is the Client?

The Client is Stoked Surf Wax Co. a compnay that makes wax to put on surfboards.

What is the key message?

Stoked Surf Wax Co. creates traction that keeps the stoke going for long periods of time in all water tempatures; while also designing packaging to fit surfers needs.

What is the desired net impression?

Stoked Surf Wax Co. truliy lives up to its name; and it always keeps my board under my feet; when I use it I know its going to be a good day.

Tone, personality, manner?

Energetic, passionate, unique. Feeding into the energy of the surfer, becuase more times people buy wax when they are ready yo get out there!

Who is the target audience?

Experienced surfers looking for convienient wax that can is easy to use and can keep them finishing airs and maneuvers without their board slipping from underneath their feet. Teens 17-20 years old.

What are the ket products being offered?

Surf wax curated for different water temperatures; Tropical, Warm, Cool, Cold, Base Coat; as well as creating unique and effecient packaging.

Who is the Competition?

Other popular surf wax companies found in most surf shops; Mr.Zogs Sex Wax, Sticky Bumps Surf Wax, and Bubble Gum Surf Wax.

What else do we need to know?

Something that makes Stoked Surf Wax Co. unique, is the packaging that the surf wax comes in; designed to make the application process as seemless as possible.