PROCESS BOOK
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DESIGNED BY:
To have stores want to sell Stoked Surf Wax Co. and have it in there main display; as well as, create a product that is more intune with a surfers needs to where it becomes their go-to surf wax.
The Client is Stoked Surf Wax Co. a compnay that makes wax to put on surfboards.
Stoked Surf Wax Co. creates traction that keeps the stoke going for long periods of time in all water tempatures; while also designing packaging to fit surfers needs.
Stoked Surf Wax Co. truliy lives up to its name; and it always keeps my board under my feet; when I use it I know its going to be a good day.
Energetic, passionate, unique. Feeding into the energy of the surfer, becuase more times people buy wax when they are ready yo get out there!
Experienced surfers looking for convienient wax that can is easy to use and can keep them finishing airs and maneuvers without their board slipping from underneath their feet. Teens 17-20 years old.
What are the ket products being offered?
Surf wax curated for different water temperatures; Tropical, Warm, Cool, Cold, Base Coat; as well as creating unique and effecient packaging.
Other popular surf wax companies found in most surf shops; Mr.Zogs Sex Wax, Sticky Bumps Surf Wax, and Bubble Gum Surf Wax.
Something that makes Stoked Surf Wax Co. unique, is the packaging that the surf wax comes in; designed to make the application process as seemless as possible.
To create a memorable product that becomes surfers go-to surf wax.