MAHARSHI KARVE STREE SHIKSHAN SAMSTHA
NAME : KHUSHIJAGYASI YEAR : 3rdYEAR,5thSEMESTER GUIDEDBY: DR.SUDHAKARJADHAV
ADVERTISING
Brand Research
About the Brand : Levi Strauss & Co., also known as LS&CO or simply Levi's, is a privately heldAmericanclothingcompanyknownworldwideforitsLevi'sbrandofdenimjeans.
It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, Californiatoopenawestcoastbranchofhisbrothers'NewYorkdrygoodsbusiness.
Thecompanyemploysapproximately10,500peopleworldwide.ThecoreLevi's®wasfounded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and
Brand Mission : Levi's mission statement is, “ To sustain responsible commercial success as a global marketing company of branded apparel.” They wish to balance goals of superior profitability and return of investment, leadership market positions, and superior products and
Brand Vision : Levi’s vision statement is, “We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit.” This vision statement depicts Levi’s Co.’s developmental path as the company maintains its position as on the leaders in the branded apparel industry in the world. The following are the main components of Levi’s vision
statement: Energy embodiment , Events , Inspiration
Target Consumer : Levi's traditional target market included males and females between the ages of 15 and 25, but the "It's Wide Open" campaign was designed to attract men and women up to 34 years of age. Levi's initial Wide Leg jeans campaign, "Make Room," targeted
Strategy Plan For Upcoming Festive Season
Levis strategy plan for Christmas
Create an online 'Christmas' platform allowing users to create an original, tailored Clothing item for Christmas using the fun, exciting activities that occur during Christmas. To launch this campaign, Levi’s will run trailer videos in cinemas and across social media platforms YouTube and OTT platforms like hotstar. Interactive banners will be placed across key websites to drive awareness and create buzz.
To promote the campaign in store, Levi’s will offer 'snow passes' to anyone who tried on clothing from the Christmas collection, which offers discounts at restaurants, clubs, cinemas, karaoke bars and beauty shops, further promoting the night-time theme.
It will be the first of its kind in the Indian market, the interactive videos launched a couple of weeks later and were featured on a microsite and across social media platforms, encouraging teens and adults to select the outcome of each Clothing design to create their own designtime adventure. The videos will use real characters and offer multiple designs and occasions to choose from, such as going to the beach, a nightclub, or staying in. Each option will take the audience further into the narrative, creating a tailored interactive video experience. Via the microsite, teenagers could play the game, view the Levi’s Christmas collection, download wallpaper, watch 'making of' videos and see how local celebrities and trendsetters ruled their own Christmas. In India, users will be able to submit their own 'Christmas’' stories to win a pair of jeans from the Christmas collection. In addition to the digital components, 'Christmas’' will be supported by OOH, print, and magazine
About Us
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Our Journey So Far
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Our Vision
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Our Mission
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Phone no : + 1412345678 Website : WWW.levi.com Email : contactuslevis@gmail.com Contact Us
Front Back 1 2 34 20.3 cm 25.2 cm Type of Paper : Art Paper Thickness : 170 GSM Pamphlet
Magazine Ad When it comes to Sexy We’ve got your back + 1412345678 WWW.levi.com contactuslevis@gmail.com 21.0 cm 14.0 cm Type of Paper : Art Paper Finish : Glossy Thickness : 130 GSM
Newspaper Ad WE CAN CHANGE Buy Better . Wear Longer . SHOP AT LEVI’S EXCLUSIVE STORES AND ON LEVI.IN WE CAN CHANGE Buy Better . Wear Longer . SHOP AT LEVI’S EXCLUSIVE STORES AND ON LEVI.IN Mock up 8.0 cm 5.0 cm Type of Paper : Xerox Paper Thickness : 70 GSM
Poster 21.0 cm 29.7 cm Type of Paper : Art Paper Thickness : 250 GSM
UNTIL STOCK LAST *T&C APPLY Levi’s Store Lorem Ipsum is simply dummy text of the prin ng and typese ng industry. Lorem Ipsum has been the industry's standard dummy text ever since the SALE UP TO 50% OFFUNTIL STOCK LAST *T&C APPLY Levi’s Store Lorem Ipsum is simply dummy text of the prin ngand typese ng industry Lorem Ipsum has beenthe industry's standard dummy text ever since the SALE UP TO 50% OFF Standee Mockup 182.8 cm 76.2 cm Material : Flex
Hoarding
FORTH.
SHOP AT LEVI’S EXCLUSIVE
AND ON LEVI.IN
GO
STORES
Material : Flex Mockup
Hoarding Material : Flex GO FORTH. SHOP AT LEVI’S EXCLUSIVE STORES AND ON LEVI.IN 457.2 cm 243.8 cm
Story Board
The ad starts with an animation spotlight on a woman in her early 20's and shows her walking into the Levi’s store, where she buys a pair of jeans for herself , and leaves the store with a bag in her hand .
( Black fading screen , with the texts : Year 1)
1st year : where is wears the jeans to only special occasions
( Black fading screen , with the texts : Year 2)
2nd year : Her college life beings and she wears it to the parties
( Black fading screen , with the texts : Year 3)
3rd Year : it’s her everyday jeans in college
( Black fading screen , with the texts : Year 4)
4th year : she wear’s it to her office
( Black fading screen , with the texts : Year 5)
5th year : She wears it to partied with her office colleagues
( Black fading screen , with the texts : Year 6)
6th year : It becomes her comfort pants
( Black fading screen , with the texts : Year 7)
7th Year : The jeans don’t fit her anymore and she is disappointed. She takes the jeans back to the Levi’s store ( spotlight) the people at the store are more than happy to get the jeans back . That pair of jeans is later recycled and turned into a new pair of jeans and bought by another young girl .