Portfolio
KHOFIFAH NOVIARIANTI
Khofifah is a Digital Marketing Specialist and Social Media Specialist.
During her study in Management major at University of Airlangga, Khofifah never stops to try new things and indulging things that she likes. She is experienced in strategy planning, tactics and execution, marketing campaign, community organizer, content marketing, and writing skills.
Khofifah believes in achieving high through starting small.
Where I've Worked Research Assistant Airlangga University May 2021 - May 2022 Operational Excellence PT Paragon Tech & Innovation Aug 2021 - Mar 2022 Social Media Marketing Specialist Female Daily Network Aug 2021 - Mar 2022 Social Media Manager Akuhalu Cafe Jun 2022 - Sep 2022 Social Media Manager Dinas Koperasi UMKM Kota Surabaya Apr 2022 - Sep 2022
Where I've Worked Social Media Officer Intern DNK.id Jan 2019 - May 2019 Telkomsel Apprentice Program Telkomsel May 2019 - Sep 2019 Digital Marketer Automate All Nov 2020 - Jan 2021 Social Media Specialist Intern Jobhun.id Jun 2020 - Sep 2020 Digital Marketer Center for Environmental, Social, & Governance Studies Universitas Airlangga Nov 2020 - May 2021 Digital Marketer CV. Solusi Automasi Indonesia Nov 2020 - Jan 2021
CONTENT IDEAS: Akuhalu Cafe
CONTENT
IDEAS: Dinas Koperasi dan UMKM Surabaya
CONTENT IDEAS: Female Daily Network
CONTENT IDEAS: fdxbeauty
CONTENT IDEAS: beautystudiobyfd
CONTENT IDEAS:
Center for Environmental, Social, & Governance Studies.
CONTENT IDEAS: Jobhun
CONTENT IDEAS: DNK.id
CONTENT PLAN
comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in the content strategy.
Brand Activation: Offline Event
While working at Female Daily, my team and I activated Surabaya x Beauty 2022
Surabaya x Beauty 2022 was successfully held at Grand City Convex with a total of 19,099 visitors for 3 consecutive days from 25-27 March with 3 stages at once, namely Glow Up Stage, KOL Lounge, and Beauty Playdate with the theme #YourBeautyMission.
Brand Activation: KOL Collaborations
While working at Dinas Koperasi dan UMKM SUrabaya, I also worked with several KOLs to increase brand awareness of Surabaya city government programs. Including for reach out @wilsonsinai, @kevinbrengos and @ini surabaya
Brand
Activation: Online Event the online event was said to be successful because it gained 10k++ followers organically on @femaledailynetwork, @fdxbeauty @beautystudiobyfd. sells 1200++ product during the event. Participated by 16 luxury brands and 21 local brands. While working at Female Daily, my team and I activated a total of 2 online event, themed 1. Female Daily x Beauty Local Power Edition (Aug-Sept 2021) 2. Female Daily x Luxury Edition (Nov-Dec 2021)
Brand Activation: Talkshow KOL Collaborations
While working at Female Daily, my team and I activated Beauty Talkshow
Activation of talkshows featuring beauty influencers such as Cathy Sharon, Tasya Sayeed, Luna Maya, Malvava and others with an interesting theme.
Brand Activation: Campaign
While working at CESGS, my team and I activated a total of 3 online campaigns, themed
An Aftertase Called Food Waste
Humanizing Human
Waste Less, Live More (Jan-Feb 2021)
the campaign was said to be successful because it gained 4500++ followers organically, the total volunteers who joined the telegram group and had participated in the campaign until the end were 1200++.
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Brand Activation: Challenge Activation through challenges, including: 1. #5DaysWorkLifeBalance Challenge 2. #FoodWasteAction Bingo Challenge 3. #WasteLessLiveMore Challenge able to attract several communities that are engaged in certain issues including; 1. Aliansi Zero Waste Indonesia 2. Gajahlah Kebersihan 3. dietisien.id 4. DamoGO 5. Komunitas Surplus 6. Saya Pilih Bumi
Brand Activation: IG Live
Instagram Live lets users stream live videos to the followers through the Instagram Stories.
It’s great for building engagement, connecting directly with the users, sharing news, and establishing the brand.
Marketing Executive: Event
Activate some event when at Celtic Creative through wedding and company's event which is visited by 100010,000 people in 3-7 consecutive days and is enlivened by famous singers (Tulus, Afgan, Rossa, Kahitna et al).
Bussiness Development: NATYRA for PARAGON
While working at Paragon Tech & Innovation, my team and I worked on the final project, "NATYRA" with the slogan 'where beauty meets nature' . "NATYRA" exists as a skincare solution that utilizes natural ingredients that are around as cosmetics and has a selling value.
Social Media Performance Tracker
Analyzing weekly insights by focusing on three KPI metrics for instagram, linkedin, and twitter
SEO Report
Explore SEO using Ahrefs and anylize some perspective including:
On-page Deep dives with content & technical analysis and competitive benchmarking. Off-Page Deep dives with Backlink analysis and competitive benchmarking.
Customer Lifecycle
Understand the end-to-end customer journey of the business to determine which campaign should be taken each step.
RevoU Full Stack Digital Marketing LinkedIn Social Media Marketing: Strategy and Optimizing Jobhun Digital Marketing Specialist Digital Marketing Certification
Get in touch with me Looking forward to hear from you! Khofifah Noviarianti khofifahno@gmail.com 081554164724
