Andy Brown, Alex Dahm, Neil Gerrard, Mitchell Keller, Niamh Marriott, D.Ann Shiffler, Leila Steed, Hannah Sundermeyer
SALES
Vice President Sales, Access & Rental Division
Ollie Hodges
+44 (0)1892 786239
ollie.hodges@khl.com
Global Vice President Sales
Alister Williams
Client Success & Delivery Director
Peter Watkinson
Head of Marketing
Izzy Crouch
MEDIA PRODUCTION
Client Success & Delivery Manager
Charlotte Kemp
charlotte.kemp@khl.com
Client Success & Delivery Team
Alex Thomson, Ben Fisher, Olivia Radcliffe
Group Design Manager
Jeff Gilbert
Group Designer Jade Hudson
Events Manager Steve Webb
Events Design Manager
Gary Brinklow
Creative Designer Kate Brown
FINANCE
Credit Control Carole Couzens
carole.couzens@khl.com
CIRCULATION
Data Manager Anna Philo
Data Executive Vicki Rummery
HR Manager Sharron Brown
Chief Executive Officer
James King
Chief Financial Officer
Paul Baker
Chief Operating Officer
Trevor Pease
Positive direction
Before you dive into this issue, I’d like to take a moment to reflect on April’s Bauma exhibition. It was my first time at the show, and while I expected miles of walking between stands, I wasn’t sure what else to anticipate, especially given the challenges currently looming over the industry: tariffs, macroeconomic uncertainty, and skills shortages, to name a few.
Yet despite these headwinds, the mood was far from gloomy. In fact, it was refreshing to hear so much optimism about the future, even amid tough conditions. I’d like to thank everyone who took the time to speak with me, and those who visited the KHL stand. If you weren’t able to attend, we’ve included a full review on p32.
Moving on to this issue, its's that time of year when we turn our attention to the IRN100, our annual ranking of the world’s largest equipment rental companies based on revenues.
This year’s edition (p16) shows an industry that remains resilient, with total revenues up 11%. North American companies continue to lead the way, with the top 15 companies there accounting for around 50% of the total. Meanwhile, some regions such as Japan and China are showing signs of slowdown, which is reflected in this year’s table.
As always, we’ll leave you to draw your own conclusions, but it seems fair to say that slow global economic growth is still a drag on performance, just not enough to warrant alarm bells. However, it is interesting to see some companies continue to outgrow the market.
Elsewhere in this issue you will find two fascinating interviews, one of which is with HCME president and CEO Francesco Quaranta, who talks tariffs, the growing role of rental, and why flexibility will define the energy transition. That can be found on p12.
On p48, Lucy Barnard speaks to Chuck Ferry, CEO of New APR Energy. He explains how the company is capitalising on the boom in off-grid power demand from data centres, using gas turbines to bridge the gap.
As always, I hope you enjoy the issue.
Lewis Tyler Editor
Correspondence or comments should be sent to: The Editor, IRN, Southfields, South View Road, Wadhurst, East Sussex, TN5 6TP, UK. +44 (0)1892 786209 | lewis.tyler@khl.com
KHL OFFICES
UNITED KINGDOM (HEAD OFFICE)
KHL Group
Southfields, South View Road, Wadhurst, East Sussex TN5 6TP, UK. +44 (0)1892 784088
www.khl.com/irn
GERMAN OFFICE
Niemöllerstrasse 9, 73760 Ostfildern, Germany
+49 711 34 16 74 0
gabriele.dinsel@khl.com
USA OFFICE
KHL Group Americas LLC 14269 N 87th St., Suite 205, Scottsdale, AZ 85260, USA +1 480 535 3862
americas@khl.com
CHINA OFFICE
KHL Group China
Room 769, Poly Plaza, No.14, South Dong Zhi Men Street, Dong Cheng District, Beijing, PR China 100027. +86 (0)10 65536676
cathy.yao@khl.com
LATIN AMERICA OFFICE
KHL Group Americas
Av. Manquehue Sur 520, of 205 Las Condes, Santiago, Chile. +56 9 77987493 latina-americana@khl.com
KHL SALES REPRESENTATIVES
VICE PRESIDENT SALES, ACCESS & RENTAL DIVISION PLUS IBERIA/KOREA
Ollie Hodges
+44 (0)1892 786239 ollie.hodges@khl.com
AUSTRIA/GERMANY/ SWITZERLAND
Peter Collinson
+44 (0)1892 786220 peter.collinson@khl.com
BELGIUM/FRANCE
Hamilton Pearman
+33 (0)1 45930858 hpearman@wanadoo.fr
CHINA Cathy Yao
+86 (0)10 65536676
cathy.yao@khl.com
ITALY Fabio Potestà
+39 010 5704948 info@mediapointsrl.it
JAPAN Michihiro Kawahara
+81 (0)3 32123671 kawahara@rayden.jp THE NETHERLANDS
Arthur Schavemaker
+31 (0)547 275005 arthur@kenter.nl
NORTH AMERICA
Thomas Kavooras
+1 847 609 4393 thomas.kavooras@khl.com
SCANDINAVIA Greg Roberts
+44 (0) 7950 032224
greg.roberts@khl.com
TURKEY Emre Apa
+90 (0)532 3243616
emre.apa@apayayincilik.com.tr
UK/IRELAND Eleanor Shefford
+44 (0)1892 786236
eleanor.shefford@khl.com
GLOBAL VICE PRESIDENT SALES
Alister Williams
+1 312 860 6775
alister.williams@khl.com
Printed by: Buxton Press
REGULARS
6 NEWS
Herc seals deal to acquire H&E; JCB’s hydrogen breakthrough; Boels highlights safety concerns in Europe.
11 THE WRIGHT COLUMN
Andy Wright reveals the final piece of the puzzle that could unlock the energy transition – and what is still missing to make it work.
50
ERA PAGE
From energy to AI to cost control – the ERA Convention delivered fresh thinking and practical solutions for rental’s biggest transitions.
FEATURES
12 INTERVIEW HCME
HCME CEO Francesco Quaranta on navigating global uncertainty – and why rental, tariffs, and flexible power are key to future strategy.
16 IRN100
This years IRN100 reveals a period of growth where many companies are outgrowing market expectations, but should there be reason for caution?
29 MACHINE DATA
32 REVIEW BAUMA 2025
From low-emission machines to digital platforms, Bauma 2025 offered a vision of tomorrow and captured a construction industry in transition. Lewis Tyler reports.
40 REPORT
ERA CONVENTION AND EUROPEAN RENTAL AWARDS
Machine data holds potential to boost productivity and site safety. Lewis Tyler reports on how real-time insights and AI platforms are transforming fleets and jobsite management.
37 MIDDLE EAST
While the Middle East is experiencing a megaproject surge, rental companies face complex challenges behind this rapid growth. Lewis Tyler reports.
45 MINI EXCAVATORS
Compact excavators are evolving beyond scaled-down versions, becoming smarter, tougher, and greener to meet the demands of urban jobsites and rental fleets.
Dublin offered a platform to confront the sector’s toughest transitions, and to honour those leading the charge.
KHL Group on the web
Visit www.khl.com for a wide range of editorial features, including breaking news, ‘web exclusive’ articles, our Videozone and more. Readers can also register to receive the digital issues of all magazines in the KHL portfolio at: www.internationalrentalnews.com
■ Subscribe to our weekly e-Newsletter at the website.
SHOWS MEMBERS OF
47 ACCESS EQUIPMENT
While electric equipment isn’t new to manufacturers, 2025 could mark a turning point for wider adoption by users, with demand growing for sustainable solutions.
48 INTERVIEW NEW APR ENERGY
Chuck Ferry, CEO of New APR Energy, explains how the company is cashing in on demand for temporary power as data centres struggle with grid capacity. Lucy Barnard reports.
The IRN100 ranking of the largest equipment rental companies can be found on page 16.
Herc completes H&E acquisition
Herc Rentals has officially finalised its acquisition of H&E Equipment Services, the company has announced.
Under the terms of the $5.3 billion deal, Herc acquired all of the issues and outstanding shares of H&E’s common stock for, on a per share basis, $78.75 in cash and 0.1287 shares of Herc Rentals common stock in a merger that included the assumption of $1.5 billion in H&E debt.
The deal follows a high-profile bidding contest earlier this year which saw Herc outbid United Rentals’ $4.8 billion offer.
Herc’s bid, made under a “go-shop” clause in United’s original agreement with H&E, represented a 14% premium and included a $63.52 million termination fee paid to United on H&E’s behalf.
“The acquisition of H&E accelerates
Herc’s proven strategy and strengthens our position as a premier rental company in North America,” said Larry Silber, Herc Rentals’ president and chief executive officer.
“The addition of H&E’s network and capabilities provides Herc with a leading DIARY DATES khl.com/events
VERTIKAL DAYS
10-11 September
Newark, UK
WORKING AT HEIGHT
& AWARDS
15-16 October 2025 Nashville, USA IRC CHINA
27 October 2025 Shanghai, China
APEX ASIA
28-31 October Shanghai, China
For more information on upcoming events, please visit www.khl.com/events
PEOPLE NEWS
■ Michel Petitjean (pictured) will step down as secretary general of the European Rental Association (ERA) at the end of June, having held the position since the start of the ERA 19 years ago. His successor as secretary general will be Carole Bachmann, who has been manager of the ERA since 2013 and has
presence in 11 of the top 20 rental regions, a larger fleet that provides our customers with a range of specialty and general rental products, and a talented team who shares our focus on excellence in customer service and safety.
“We are excited to realise the
substantial upside ahead for industry leading growth and superior value creation.”
The merger, which included four deadline extensions, will see Herc’s footprint grow 35% from its original 451 locations to 613 across North America, and pro forma 2024 total revenues were $5.1 billion.
Additionally, H&E will become a wholly-owned subsidiary of Herc and H&E Shares will cease trading on the Nasdaq Stock Market.
The deal comes as Herc reported restricted growth in ‘local markets for the for the first three months of the year.
Siber said that the $18 million net loss for the quarter was “in line with expectations for the seasonally low first quarter.”
United results show strong start to 2025
United Rentals has said that growth in rental revenues for Q1 were driven by demand across construction and industrial end-markets.
Rental revenues reached $3.1 billion in the first three months of the year, compared to $2.9 billion in the same period in 2024. Total revenues increased by 6.7% to $3.7 billion.
That includes a net $39 million merger termination benefit as a result of the now cancelled acquisition of H&E Rentals, which also saw the company receive a break-up fee of $64 million.
Its specialty segment was the fastest growing unit with an increase of 22%, reaching $1.04 billion in the process at a record for the company.
The company said its specialty division, which includes Power & HVAC, Fluid Management and Trench Safety, now accounts for roughly
an extensive background in the rental industry through her work with Loxam and Wynne Systems. She will take up the post on 1 July.
■ Martin Holmgren is to step down from his role as chief operating officer of Cramo on 1 July 2025, it has been announced. The company said the COO position will be restructured internally.
33% of total revenues annually.
EBITDA was $1.6 billion, while CapEx for the period was $707 million.
At the same time, the company has announced that its Board of Directors has approved a new $1.5 billion share repurchase program that is expected to be completed by the end of the first quarter of 2026.
Under that, it plans to begin repurchases under the program during the second quarter of 2025 and intends to complete $1.5 billion of share repurchases in 2025, with the remaining $250 million of the new authorisation carried into 2026.
Looking ahead, the company expects its full-year guidance for revenues to be in line with previous estimates at between $15.6 billion to $16.1 billion.
It said CapEx is expected to remain high at between $3.65 billion and $3.95
JCB has secured EU typeapproval for its hydrogen engine, allowing its use in non-road mobile machinery across all 27 EU member states and other territories recognising EU certifications.
The approval, under Regulation (EU) 2016/1628,
in 2024.
Matthew Flannery, chief executive officer of United Rentals, said the results reflect strong demand across both its construction and industrial endmarkets.
He said, “I’m pleased with the team’s commitment to putting our customers first, which ultimately translated to record first-quarter revenue and adjusted EBITDA."
confirms compliance with Stage V emissions standards. JCB chairman Anthony Bamford called it a “very significant moment” for hydrogen, highlighting the engine’s potential in achieving net zero. The certification follows earlier approvals in nine
billion, which compares to $3.75 billion
PHOTO: HERC RENTALS
APEX and IRE exhibitions return to Maastricht in 2026
The APEX aerial platform show and the International Rental Exhibition (IRE) will return to Maastricht, the Netherlands, from 2 to 4 June 2026. Held at the Maastricht Exhibition & Conference Centre (MECC), the co-located events will include new educational sessions.
APEX will be supported by IPAF, while the European Rental Association will hold its convention on 3 and 4 June, during IRE. The European Rental Awards dinner will also take place on 3 June.
A key focus in 2026 will be batterypowered equipment and digital technology – such as paperless operations and AI.
A new feature will be the ‘product showcase’ stage, where exhibitors will present expert insights.
Tony Kenter, CEO of Industrial Promotions International BV (IPI), the event organiser, said, “We are already receiving requests for bigger exhibition stands from some bigname suppliers, so we are optimistic about both APEX and IRE."
James King, CEO of KHL Group, which co-organises the events with IPI, added; “Both events are well established in the access and rental calendar – the first APEX was held in 1996 and the first rental show in 2002 – and we are happy to be going back to Maastricht, a great convention city."
North America drives growth in IRN100 revenues
growth stands at 7.7%, reflecting a strengthening Euro against other global currencies.
Growth was once again led by North American companies, which achieved an average revenue increase of 13.6%, well above the global average.
The equipment rental industry continued its upward trajectory in 2024, with the world’s 100 largest companies reporting combined revenues of €81.9 billion, an 11% increase over 2023.
That’s according to the latest IRN 100 survey, published by International Rental News
Adjusted for exchange rate fluctuations, the year-on-year
The performance was fuelled by robust infrastructure spending, a resilient residential construction sector, and a wave of strategic acquisitions across the region.
In contrast, growth in Europe was more moderate, averaging 4.6%.
Nevertheless, notable performers in Europe such as Boels Rental and Aggreko posted strong double-digit
increases of 12% and 21%, respectively. Capital expenditure across the top 25 rental firms declined by 11% to €12.6 billion, marking the first drop in fleet investment since 2020.
Despite the fall, investment levels remain historically high, with North American companies accounting for 72% of the total spend.
The full IRN100 report and analysis can be found on page 16 of this issue of IRN.
The survey also includes a list of the fastest growing companies, an overview of the biggest regional players in North America, Europe and Asia, and a list of the top 10 global players.
Boels survey flags site safety concerns
A Boels Rental survey has found that a quarter of Dutch construction professionals don't believe a workplace free of fatal accidents is achievable.
The latest Boels Rental Construction Index, carried out by Markteffect among 402 Dutch people working in the construction industry, revealed that 25% of workers remain skeptical about eliminating fatalities on job sites (down from 26% last year).
It found that concerns over job site safety are on the up, with 23% of construction professionals reporting increasing worries about conditions.
This anxiety is influencing work decisions, it said, as 35% of respondents admitted to turning down jobs due to unsafe working conditions.
Despite heightened safety concerns, many professionals do not attribute the issues to their own practices or those of their colleagues, with almost half
European countries.
JCB says pre-launch testing of its hydrogenpowered machines is now at an advanced stage, with the approval validating hydrogen as a viable zero-CO₂ alternative to fossil fuel combustion engines.
(49%) of respondents saying that their peers meet the required qualifications.
The survey also found that 23% admitted to operating equipment without proper authorisation, but that number has dropped by 10% on 2024.
Only 11% reported using unsafe machinery, down from 24% last year.
Economic pressures are also playing a role in safety, it added, with rising costs said to have led to budget reductions for safety measures (15% noted a decrease in funds for safety initiatives).
10% reported that the increased cost of personal protective equipment (PPE) has resulted in reduced purchases or lower-quality gear.
Sven Janssen, health & safety manager at Boels Rental, said, “If construction professionals do not consider their own working methods to be the cause of the safety issues, then it is time to look at the conditions
■ Former Riwal CEO Pedro Torres has joined Alayan Rentals, the rental division of Tesya Group, to head up its Alayan
■ Yanmar Compact Equipment has appointed Anna Christine Sgro as president of its North American region. She will focus on enhancing organisational integration, improving
in which they work. High costs in the construction industry are one of the reasons why these risks persist.
“That should never be used to justify a compromise on safety. The combination of realistic planning, stricter management and better safety provisions together with targeted training can ensure safer construction sites. Not just through rules, but through action.”
financial performance and driving product and service development.
■ Erik Bengtsson is to step down from his role as CEO of Ramirent Group on 15 August 2025. Bengtsson, who has led the company since 1 January 2020, joined following the acquisition of Ramirent by the France-headquartered Loxam Group in 2019.
Rentals Iberia Business Unit.
PHOTO: JCB
PHOTO: APCHANEL VIA ADOBESTOCK
Zeppelin finalises Cat deal in Norway
and the Netherlands
Zeppelin Group has completed the acquisition of Caterpillar sales and service operations in Norway and the Netherlands following approval from antitrust authorities.
The deal sees Zeppelin assume responsibility for all Cat equipment and services in the two countries, previously handled by Pon Holdings.
The transition involves the purchase of all shares in the holding company of PEPP Group BV, including 22 companies.
It adds approximately 2,000 employees and €1.1 billion in revenue into the Zeppelin Group, and also covers rental operations and energy systems.
Zeppelin said the deal strengthens its position as one of the world’s leading Caterpillar sales and service organisations, expanding its footprint to 29 countries with more than 12,000 employees and over €5 billion in annual revenue.
Loxam exits Colombia, reports Q1 results
Loxam has sold its Colombian subsidiary, Pronto Rental, and exited the South American country. The sale to an unnamed buyer was completed on 12 May and disclosed in Loxam’s first quarter results announcement.
Loxam acquired Bogotá-based Pronto in 2017 and it was one of the largest rental businesses in the country. Its fleet comprised aerial platforms, telehandlers and site equipment such as lighting towers and generators. Loxam still operates in Brazil, which it first entered 10 years ago and where it now runs a 25 depot, national operation.
For the first quarter of the year, Loxam said its construction markets “continued to show no indication of improvement
across our geographies”, with resilience in infrastructure but weakness in traditional building and real estate markets.
Total revenues for were down almost 6% at €584.2 million. EBITDA profit was 7% lower at €190 million.
France, Loxam’s largest market at 40%, saw revenues fall by 5% to €240.3 million.
Hardest hit were its Nordic markets where revenues fell 11% to €146.7 million. Loxam said market conditions had not changed significantly since the start of the year, although the decline in revenue has stabilised.
Sales in the rest of the world –predominantly in Europe – fell by 1.7%
to €197.2 million. Revenues grew in Iberia, Brazil and the Middle East, while economic uncertainty continued to impact the recovery of construction in most Western European markets.
Gérard Déprez, chairman and CEO of Loxam, said demand remained low in the first quarter of 2025 and revenue had decreased at the same pace as in Q4 2024.
Russia approves Aggreko’s Eurasia business sale
Reuters has reported that Russian President Vladimir Putin has officially approved the sale of Aggreko’s Russian
business to BurService, a Russian oil and gas services company.
BurService is an oil and gas industry services company that emerged following the 2022 exit of Halliburton from Russia.
The company’s management team comprises former Halliburton employees.
Based in Ufa, the capital of Bashkortostan region, it operates throughout Russia and Eurasia, has 500 employees, and manufactures and rents drilling tools and equipment.
Aggreko announced in April that it
■ UK-based dumper manufacturer Thwaites is hoping to make its new Rotator dumper available from the second quarter of next year, the company has told IRN
■ Lighting tower specialist Trime UK has officially opened its new £2.5 million 40,000ft 2 (3715m 2) purposebuilt headquarters in Huntingdon, UK.
■ Mateco has acquired Germanybased access and forklift rental specialist Induma Rent, expanding its presence to the greater Stuttgart area.
■ The lawsuit filed against five of the largest US equipment rental companies and Rouse Services “could take years” to reach trial, a legal expert involved in the case has said.
■ US-based equipment rental company Sunstate Equipment has acquired AJ Rental Dallas
■ AS Storent Holding is issuing new bonds as part of its strategy for expansion, including an exploration of the US market.
■ Irish competition authorities have
had agreed to sell its Eurasian power rental businesses – including Russian and Kazakhstan operations – for US$29 million to an unnamed buyer, subject to Russian government approval.
Reuters said neither BurService nor Aggreko had immediately responded to requests for comment.
Aggreko reported that the sales price comprised $21 million for the Russian segment and $8 million for Kazakhstan.
Albion JVCo, Aggreko’s owner, said it would take an $82 million impairment charge on the sale once completed.
The Russian business reported revenues of $106 million for the year ending December 28, 2024, while the Kazakhstan’s operations reported $8 million in sales.
The sale follows a three-year effort by Aggreko to divest these assets, initiated after Russia’s invasion of Ukraine.
cleared the sale of HSS Hire’s Irish rental business to Grafton Group plc.
■ Nordic-based rental company Renta Group has acquired Containertech Rental
■ French rental association DLR has launched a support document for filing theft reports.
A Loxam wheeled loader working in Paris. PHOTO: LOXAM
PHOTO: AGGREKO
IRN columnist Andy Wright discusses energy transition barriers,
and reveals the final piece of the puzzle that could make it a reality
Solving the net zero puzzle…electrification
The construction industry is moving at pace to decarbonise the way that it works. There are many aspects to this, such as net zero targets, material supply and embodied carbon, the construction carbon footprint, regulatory and policy uncertainty, skills gap and workforce transition, red diesel phase out and diesel dependency, lack of renewable infrastructure and grid constraints to name but a few.
The transition to new technology equipment and infrastructure to power it is also challenging and these areas are profoundly impacting the rental sector.
The construction site of the future will look very different to the majority of sites today. Diesel will be, and indeed already is, being removed from working sites, and this traditional way of operating construction plant will be replaced by a number of alternative ways to power the equipment that is so critical to being able to create the built environment.
These alternative sources will be driving equipment that are operating on electricity, hydrogen, biofuels, ammonia or other new technologies or approaches still to be invented. This transition is necessary, but it will not happen quickly for a number of reasons.
Energy transition barriers
Firstly, the new technology equipment isn’t available in the quantities required yet, and where it does exist OEMs haven’t built out the full range yet, so equipment availability is a major issue to be overcome.
Also, new fuel technologies and the infrastructure to deliver it is not readily available and in certain cases it is a very expensive option when compared to traditional ways of fuelling the sites.
That said, in some specific cases there is not only an environmental imperative for transitioning towards these new technologies, but there is also a strong commercial argument too, but more about that later.
My recent visit to Bauma confirmed what I was already feeling about the current front running technology to lead the energy transition. It was clear walking around the gigantic exhibition in Munich that electric plant appears to be winning the race to replace diesel. This might change in the future but it’s the case at this precise moment in time. The number of OEM’s launching or exhibiting a wide range of electric products was impressive and this was the key theme of the event.
From small to large scale equipment, it’s clear that
electric plant is at the top of most OEMs agendas.
We will also see a wide range of construction equipment available within the next 12 to 18 months, and in fact there is a significant quantity of products available to the market right now.
Feedback on the equipment is good, performing at least as well as the diesel equivalents and delivering a full shift from a single charge.
Charging infrastructure
What was less prevalent at the show, however, is the equipment that will be required to provide the electrical charging environment to make the plant useable at site.
Whilst I know that there are innovative new products available in small quantities now, there needs to be more focus on this area very soon if the whole package is to deliver the full site requirement in the future.
It’s important because the use of largescale electric plant and the significant cost savings generated from the displacement of diesel burned by the plant can support the rationale for change too, even after the increased cost of the rental of the electric equipment and the charging infrastructure is accounted for.
A cleaner, quieter and more cost-effective solution is within the grasp of the industry, only if governments and stakeholders recognise what needs to be done.
Net zero commitments for public projects are driving large contractors to challenge the way that they work and consider how to meet these commitments but there is a commercial reality for rental business owners, which is how to meet these challenges in support of these commitments without betting the company.
This is going to take some time, but how will businesses fund the swap out of large diesel fleets for whatever the new technology will be? And who
ANDY WRIGHT
is
Executive Chair of Vital Power Group
and an experienced senior executive in the rental sector. His career began in 1989, leading to roles including Managing Director Northern Europe at Aggreko, International Chief Executive of Lavendon Group, Managing Director UK & Ireland at Speedy Services and CEO of Sunbelt Rentals UK.
will fund the infrastructure needed to make it work?
The last piece of the puzzle
Rental businesses can only do this if they have a reasonable level of certainty as to the economic delivery of the new investments, but how can they know that when the rate of technology transition is uncertain?
It’s a difficult conundrum. We are progressing well towards having operationally effective electric equipment availability. The government and projects are beginning to make net zero commitments that will help force change.
But with the uncertainty of achieving a financial return on their investments, driven primarily because it will take a long time to achieve wide scale adoption of the change, how will rental companies be able to own the fleet and charging infrastructure to stitch it together?
This the puzzle that we need to solve… IRN
Tariffs, transitions, and the rise of rental
“We came in with the market situation, and you read the news every day and it’s not good stuff,” says Hitachi Construction Machinery (Europe) N.V. (HCME) president and CEO Francesco Quaranta, speaking to IRN at the Bauma exhibition in April.
Leading up to and during the show, much of the conversation focused on the key challenges facing construction equipment OEMs.
From geopolitical tensions, market uncertainty and the pressure to adapt to the energy transition, 2025 has brought about a mixture of challenges.
Adding to this is the fluid and unpredictable situation surrounding tariffs.
But the return of Bauma offered some positivity amidst a sea of uncertainty for many.
For HCME, which showcased more than 30 machines on its 4,000sqm outdoor stand, it is one of the companies at the sharp end of those challenges.
Despite this, Quaranta says the Bauma experience exceeded his expectations and
HCME president and CEO Francesco Quaranta talks tariffs, the growing role of rental, and why flexibility –not just electrification – will define the energy transition in the future.
gave him a new perspective on the market.
“We are having positive vibes from our customers. It’s going well beyond my expectations. I was afraid that this Bauma would have been a bit humble.”
The uncertainty of tariffs
His initial concern about a quieter Bauma stemmed from a wider downturn in construction across much of Europe in 2024.
While some countries, such as Spain, have managed to buck that trend, others have experienced sharp contractions in building activity.
The LANDCROS One concept machine from HCME was unveiled for the first time at Bauma, joining a large selction of electric machines.
Markets like Germany and the Nordics, traditionally strong performers, have seen notable slowdowns in residential and commercial construction.
However, according to an ING report published earlier this year, the European construction sector is expected to see modest recovery in 2025, with growth
Pictured here is the ZX86-6EB mini excavator.
forecast at just 0.5% following a 2% decline in 2024.
While that figure doesn’t represent a massive increase in sentiment, Quaranta agrees and points out that there is confidence that some markets, such as the UK and Germany, are waiting to bounce back.
However, while he sees potential for recovery in European construction markets, he remains more cautious about the broader uncertainties surrounding international trade policies, particularly given how rapidly the tariff landscape continues to evolveincluding recent discussions between the US and China that may lead to adjustments affecting the construction equipment industry.
Quaranta, who took the role of president and CEO last April when Takaharu Ikeda
We’ll see what to do, but at the moment, saying what’s the implication is, it’s impossible for anyone.
FRANCESCO QUARANTA, HCME president and CEO.
movements, a sentiment that you could copy and paste from many people you speak to in the sector.
“The reason Europe was born was because we decided we should not create opportunities to fight each other.
“I don’t know why we are not learning. That time, there were no tariffs. Everybody wanted to be doing business with everyone. I don’t get who is going to win after the dust has settled.”
He says that as the situation is continually changing, it makes it difficult for companies like HCME to approach from a resolution standpoint but also means it is hard to measure the potential impact.
For that reason, the company is taking a more “wait and see” stance to the situation, Quaranta tells IRN; “We are thinking about different scenarios, and those scenarios will change tomorrow depending on what he says.
“We’ll see what to do, but at the moment, saying what’s the implication is, it’s impossible for anyone.”
One way some companies are aiming to alleviate the potential impact of tariffs is to localise production to serve markets on a ground level.
However, Quaranta fears this could take years and cause further disruption; “It’s not only the what, but also the how this is happening that is creating trillions in damages for everyone.
“Even if some want to react, they will not be able to. Setting up a manufacturing plant, it takes years.”
Shift towards rental over buying?
Despite the current economic uncertainty, he says that demand from rental companies remains strong, and in some markets, is growing fast.
“In the last six months, we saw more requests for rental, for sure,” he says. “We’re doing very well.”
He adds that the shift isn’t necessarily a permanent change in customer preference, but more due to a cautious attitude in the short-term.
“It’s linked to the uncertainty rather than a structural change in demand,” he says. “But it could become structural. Once people realise it works, they might stick
Of course, the rental landscape varies significantly by region. In mature markets like the UK, where rental has long been embedded in construction economics, HCME has seen year-on-year growth, particularly through its subsidiary Synergy Hire.
“We’ve done better year over year in the UK, and we’re planning an even better year this year,” he explains.
Meanwhile, the company is continuing to expand its Rent to Rent programme, a model that sees HCME rent equipment to its dealers, who then rent to customers.
The model keeps the asset on HCME’s balance sheet while enabling dealers to earn margins and customers to gain flexibility. “It’s a very unique programme,” he says. “We don’t rent ourselves, but we help our dealers offer it strategically.”
“The Rent to Rent program is a unique value proposition that helps our dealers balance sheet, and they are using it more and more.
“Italy and Spain are delivering solid results for us. Even in France, where the market faces pressure, our rental division is performing
PHOTOS: HCME
strongly - indicating that many customers are choosing rental options when project timelines and commitments remain unclear.”
Crucially, he adds, is that the programme isn’t restricted to compact equipment, as HCME is also offering it with larger machines, including in the mining segment, based on customer demand.
“Rental is simply a way to make it viable,” he says. “And once your resale value is strong, there should be no limit [to what machines HCME can offer].”
He also believes that some of these short-term rentals may ultimately convert into purchases once project timelines become more certain. “If it does, they’ll buy.”
Solutions for the energy transition
One of the other challenges facing HCME and other OEMs is increasing regulations, which has driven up demand for alternative powered equipment in a bid to accelerate the energy transition.
For its part, HCME is exploring alternatives, mainly through the development of electric machines, although a hydrogen unit was also on show on its stand at Bauma (see box story).
And, as the energy transition gains momentum and OEMs are coming under growing pressure to adapt fleets to meet evolving sustainability expectations, Quaranta says this doesn’t just mean electrification, it means finding the right solution for the right use case.
For HCME, that means a focus on electric machines, with hydrogen still in its infancy. “There is no hydrogen now in rental, for sure,” he notes. “The first hydrogen solutions are still prototypes.”
Hydrogen, he explains, only makes sense in highly specific industrial settings, such as ports or power plants, where hydrogen is generated and consumed on-site.
“It’s a local microeconomic model that can work. But when you need machines to be flexible and mobile, it’s a difficult case to build.”
Electric power, in contrast, offers more flexibility, particularly when supported by on-site grid connections.
Quaranta points to Norway as a frontrunner, where
HCME’s largest ever electric excavator line-up
At Bauma, HCME unveiled its largest ever electric excavator line-up, with nine zero-emission machines on display.
One of the highlights was the five tonne batterypowered ZX55U-6EB with a rated power of 30kW.
The company showcased the ZE300 H₂ 30
The unit can be operated via battery power using lithium-ion batteries, or can be connected via cable to a CEE 400VAC 3-phase power source.
Key features include lower noise levels, enhanced efficiency, better performance in confined spaces and fewer maintenance requirements than conventional models.
Meanwhile, KTEG, the joint venture organisation between Hitachi Construction Machinery and Kiesel Technologie Entwicklung, introduced the 25-tonne ZE225 battery-powered electric excavator.
It features a modular battery system of up to 400kWh and optional cable operation. Elsewhere, the company, alongside KTEG, introduced the cable-operated ZE17 mini excavator.
Available in two performance versions (1,500 rpm and 3,000 rpm), the machine delivers nominal power of 11kW and comes with an operating weight of 1.7 tonnes.
Charging is via 400V 32 A inlets, while the optional spring cable reel system enables the automatic extension and retraction of the power cable.
As for hydrogen, the company showcased the ZE300 H₂ 30 tonne excavator, equipped with a hydrogen engine from Deutz that is said to provide similar performance to diesel machines.
HCME said it integrates hydrogen storage into the counterweight, ensuring easy refuelling and maintenance while delivering “uncompromised power for large-scale projects.”
Other zero-emission machines included the ZE150W and ZE135 excavators.
large construction equipment can be plugged into the grid during idle periods, enabling smaller batteries and reducing the need for oversized power storage.
“You don’t need 8 hours of battery,” he adds, “an excavator’s real running time is 45% to 50% of the hour. So, having a massive battery drives up costs and changes the machine’s structure unnecessarily.”
He also believes that for rental companies, the challenge lies in how quickly electric technology is evolving.
“It’s tricky for long-term rental companies to bear the costs of electrification,” he notes. “If I were a rental company, I would not keep [electric machines] for more than a year. Best to rent it short-term.”
He does however predict more viable long-term electrification solutions will arrive when solid-state batteries become a reality and battery efficiency improves, led in part by innovation in Asia.
“China and Korea will come with more sustainable battery solutions very soon. And the ratio between traditional cost and battery power is going to go down because of smart batteries.”
High order intake
Despite the headwinds the industry is facing as we sit on the HCME stand, the company is optimistic about the future, driven by a diversified revenue stream from rental and more favourable outlooks across Europe.
This trend is already reflected in the company’s financial performance, he reveals, “The recently closed fiscal year, combined with projections for the first quarter, indicates positive year-over-year growth.
“I’m expecting strong order intake toward the end of the calendar year, and I’m seeing increased customer activity with more bookings coming through.
“We’re receiving more orders than anticipated recently, which suggests there’s significant pent-up demand ready to boost. These trends haven’t yet appeared in the official statistics since this is all very current business activity.”
However, he points out that much of that positivity is dependent on the geopolitical landscape; “How much? There is so much uncertainty that I don’t know what. I hope that political stability will allow for a stronger comeback.”
So, while geopolitical tensions and tariff fluctuations continue to pose challenges, Quaranta and HCME remain cautiously hopeful, especially with signs of a construction market rebound in 2025. IRN
The ZW310-7 wheel loader. PHOTO: HCME
tonne excavator at Bauma.
Notes & thanks
IRN again thanks those companies and individuals who contributed information to the survey. If you have comments, or would like to be included in the survey next year, please contact the editor, Lewis Tyler. E-mail: lewis.tyler@khl.com.
■ Rankings are based on rental revenues for 2024 (or the most recent financial year) and include rental-related activities, such as sales of used fleet and consumables/contractor supplies. Sales of new equipment have been excluded where these constitute a significant and separate part of a company’s business, and where we have this information.
■ Figures denoted (EST) have been estimated by IRN
■ IRN thanks Michael Roth, editor of RER magazine, for some help with US data.
■ All revenues have been converted into € using exchange rates as at 31/12/24, as follows (exchange rates used in last year’s survey are given in brackets):
€1.00 = US$1.04 (1.07)
= £0.86 (0.86)
= A$1.67 (1.62)
= C$1.48 (1.46)
= JPY162 (155)
= SEK11.45 (11.13)
= NOK11.78 (11.23)
= BRL6.40 (5.35)
= CNY7.55 (7.81)
= S$1.44 (1.45)
What do we measure?
IRN limits its definition of rental to products that are broadly related to the construction industry as well as some sectors of general industry and events. That means we include construction equipment, small tools, portable accommodation, aerial equipment, pumps, shoring equipment, cranes, power and temperature control.
This excludes many other rental sectors, including specialist businesses such as medical equipment rental, testing and measurement equipment, and the rental of specialist oil and gas related equipment.
Revenues relating to industrial forklifts are included when they are part of a wider equipment rental business, but companies focusing almost 100% on forklifts are not included.
The headline from this year’s IRN100 ranking of the largest equipment rental companies, based on 2024 revenues, is an 11% increase to €81.9 billion over the 2023 revenues. Adjusting for exchange rate changes dampens the year-on-year increase to 7.7%, reflecting a strengthening of the Euro against the US dollar.
Perhaps the bigger story, though, lies in the fact that many on this list are outperforming the overall market
at a time of considerable global uncertainty.
This is particularly evident in North America, where data from the American Rental Association shows the industry grew by 8% in the US and 6% in Canada in 2024.
North American companies in this year’s IRN100 list grew by an average of 13.6%, driven by strong construction activity, infrastructure investment and continued demand in the residential
housing market.
United Rentals continued its dominant trajectory, surpassing €14.1 billion in revenue – a 30% increase from €10.9 billion in 2023.
Ashtead Group and Herc Rentals also performed strongly, with revenue increases of 19% and 10%, respectively.
Growth in Europe, while less dramatic, remained steady at an average of 4.6%, and is expected to continue into 2025, with the European Rental Association forecasting a +3% increase.
Notable performers such as Boels (12%) and Aggreko (21%) held their positions inside the top 10, while Loxam grew more moderately, at 2%. >
Fleet management made easy
Our user-friendly all-in-one fleet management system gives you instant access to vital performance data on all your equipment. It even collects data from other manufacturers’ machines, giving you a complete overview of your entire fleet. With custom reporting tools focusing on key metrics, and smart geofencing for precise productivity tracking, you’ll have everything you need to boost the efficiency of your machinery and save you valuable time.
For more information, scan the QR code
Growing in numbers
Despite the dominance of North American companies, it is a European entry – Acces Industrie – that tops the year-on-year growth table, with a 34% increase, likely reflecting the longer-term impact of its 2022 acquisition of Uping Acces.
Truck One Source, the US utility equipment
rental specialist, followed closely behind with a 33% increase, while French crane company Mediaco posted a 29% rise. Ring Power grew by 24%, rounding out the top five fastest growers, alongside United Rentals and Acces Industrie. Meanwhile, Renta Group continued its string of strong growth performances in recent years, achieving a 15% increase, albeit lower than in previous years.
In Asia, Horizon Construction Development, based in China, climbed three places to 11th, recording a 24% increase in revenue and positioning itself for a possible top-10 entry in 2025.
As for Hitachi Construction Machinery, some readers may wonder why it doesn’t top the growth table. The answer is simple: last year’s figures only included its Japanese operations, while this year’s reflect a broader footprint – including Japan, China, Europe, Australia, and the US, following its acquisition of ACME.
Geographic trends
Geographically, North America remains the powerhouse of the rental industry, with 42 representatives in the IRN100. Further showing the strength of the region, the top 15 American companies contributed more than 50% of total IRN100 revenues, boosted by both organic growth and acquisitions, including WillScot Mobile Mini’s expansion and EquipmentShare’s steady rise into the top 10.
Of course, one to look out for next year will be Herc’s acquisition of H&E. It will help the company close the gap on the dominant top two of United and Sunbelt.
Elsewhere, although the number of European entrants on the list rose only slightly, growth across the region remained respectable.
Boels, Mollo Noleggio, and GAP Group each reported revenue increases of 10-15%, often fuelled by targeted >
Italy-based Mollo Noleggio is one of seven new entries.
acquisitions. Boels, for example, will have been aided by its acquisition of Riwal (which drops out for that reason) last year.
Exchange rate effects and currency volatility
It should be pointed out that exchange rates played a key role in reported revenues for 2024. For example, the Brazilian Real’s weakness against the Euro hit record lows in December 2024, which suppressed headline revenue growth for Latin American companies.
Brazil-based players experienced a revenue impact from the depreciated Brazilian Real, though companies like Armac grew steadily.
Adjusting for currency, underlying organic growth there does remain positive, though headline figures appear muted.
Meanwhile, the Yen’s depreciation limited gains for Japanese firms when translated to Euros. Companies like Kanamoto and Nishio Rent All saw revenues largely stable in local currency, but a weaker Yen against the Euro tempered reported growth figures.
again impacted partly by currency fluctuations and softer demand in sectors like tower crane rentals
to
Capital expenditure down
catch up after the pandemic, and that is exactly what we find here.
Capital expenditure across the top 25 rental companies was down by 11% on 2023, with those companies investing €12.6 billion in 2024 (compared to €14.3 billion in 2023).
It’s a similar story in Asia Pacific, with Australian companies in particular showing more mixed results, >
You might expect that capital expenditure would start to decline after a period when companies were playing
That is the first time fleet spend has declined since
2020, although it must be pointed out that CapEx fell off a cliff (by 53%) that pandemic year.
It indicates a more cautious investment approach amid uncertainty in equipment pricing, interest rates and demand forecasts. It is worth noting, however, that spending remains at historically high levels.
Meanwhile, North American firms continue to account for the majority of spending of the top 25 at around 72%.
In Europe, Boels maintained significant investment levels (over €448 million) as did Aggreko (€384 million).
New entrants and re-entrants
The IRN 100 ’s dynamic landscape saw several new and returning companies this year. US-based BrandSafway comes in at number 12 with estimated revenues of around €1.4 billion.
Wheeler Machinery (=95) and Australian firm Boom Logistics also enter the list.
Re-entrants such as Acces Industrie and Mollo Noleggio underscore renewed strength in niche markets and European rental segments.
There are two new entries from the UK in the form of modular buildings specialist Wernick Group and CorpAcq, a UK corporate acquisitions firm that was majority acquired by TDR Capital (part owner of Aggreko) earlier this year.
UAE-based Byrne Equipment Rental rounds out the new entrants list, re-entering just inside the top 100 this time round.
There are also plenty of companies that have exited the list.
For example, South Korean firm Shinwoo didn’t provide information this year, but given the volatility of the industry there we estimated revenues of €120 million (which placed them joint 106th).
IRN was also told that another dropout, XCMG Guanglian, closed its rental business to focus on financial leasing and other core sales operations.
Reasons for optimism?
So, despite economic headwinds globally, you can see signs of optimism within the industry. Particularly within North America where companies are still posting healthy increases and investing substantially in both fleet and acquisitions.
Of course, the question remains as to how long that will be sustained.
Europe, despite not reaching the same growth levels as North America, also has reasons to be optimistic about the future with optimism that growth levels will recover into 2026. IRN
IRN100 NEAR MISSES
SUSTAINABLE
100% renewable energy used in manufacturing, low co2 impact
TOUGH robust and durable design, made for tough working conditions CONNECTED digitally connected and accessible via the my Alimak portal
COMPATIBLE compatible with Alimak’s 650 mast, tie and landing gate systems
EXTRA LARGE
Support efficient vertical transportation of wide and bulky loads
IntroducIng the AlImAk VectIo 650
large-scale TraNsPOrT PlaTfOrm
COMBINABLE enhanced productivity and safety in combination with Alimak construction hoists
the Vectio 650 is Alimak’s latest innovation of transport platforms. Featuring an astonishing size of up to 14.7 square metres, it’s Alimak’s largest transport platform. the Vectio 650 facilitates the vertical transportation of wide, heavy and bulky goods in addition to personnel, reducing the need of the tower crane at the construction site.
Visit our website for further information.
With the modern jobsite offering up a host of complex challenges, the role of machine data in improving efficiency is becoming vital.
TData is the key
he construction industry has long wrestled with productivity challenges. And, despite advances in technology, construction productivity has barely budged.
But with real-time machine data and AI-enhanced platforms now widely available, rental companies, OEMs, and software providers are building smarter ways to manage fleets, reduce downtime, and raise jobsite efficiency.
However, while the tools are here, the true differentiator lies in how, and if that data is used.
According to Laerke Ullerup, chief product and marketing officer at Trackunit, the industry’s productivity gains have been disappointingly slow, rising by less than 1% annually over the last two decades.
She tells IRN that Trackunit’s mission is to change that by turning raw machine data into “real-time, contextual insights that drive smarter decisions and measurable productivity improvements.”
Ullerup says a platform-driven approach such as Trackunit’s that consolidates fleet data in a “single pane of glass” gives both office teams and field operators immediate access to fleet status and performance, improving productivity of staff in the process.
“This streamlined access typically saves each user five to 10 hours per week,” she says, “time that can be reinvested into higher-value tasks and decision-making. But productivity isn’t just about time savings; it’s about working smarter.
“With greater visibility, customers report up to a 79% drop in potential safety incidents and a 20–30% decrease in idle time, two major
contributors to jobsite delays and cost overruns.
“By optimising machine utilisation and enabling faster, data-informed actions, the platform helps construction teams run more safely, efficiently, and ultimately, more productively.”
Data driven decisions
As for use cases in rental, David Rudnianski, chief digital officer at Loxam, reflects on how machine data is now embedded in its daily operations to enhance both fleet efficiency and customer service.
For instance, sharing live equipment geolocation can improve delivery and pick-up reliability, he says, while usage data ensures “accuracy and transparency” in customer invoicing.
He points to innovations like Loxam’s “Ramishare” and “LoxShare” services, which leverage productivity data to optimise equipment use across large worksites by enabling users to share and allocate
This approach has not only helped optimise utilisation but also reduced carbon footprints by limiting unnecessary transport.
However, Rudnianski cautions that data alone is not enough: “Data without context does not significantly aid in understanding usage behaviour.
“Specialised expertise and knowledge of
David Rudnianski, chief digital officer at Loxam.
customers behavior is essential to determine if the machine is being utilised to its full potential.
“The same value can have different meanings depending on whether it pertains to a site, construction, or maintenance. Therefore, to decide if a machine is being used productively, data must be complemented by human accuracy checks, analyses & support.”
As Rudnianski points out, understanding this data is just as important as using it. And the same can be said for AI.
AI analysis
As AI and predictive analytics emerge, they offer the potential to shift rental businesses from reactive to proactive management.
For Trackunit, AI comes in the form of IrisX, an operating data platform launched last year that uses composite AI to anticipate issues before they impact jobsites. “This supports predictive maintenance, asset failure risk scoring, and anomaly detection,” Ullerup explains, allowing users to address problems early, optimise dispatch, and reduce costly downtime.
Similarly, Matt Gaffin, head of AI at Point of Rental, says AI can offer the ability to handle the overwhelming volume of data rental companies face and is, along with predictive maintenance, an “incredibly underrated” problem that can be solved better.
Gaffin states, “We have fault codes, sensor readings, and I’ve even seen sound and vibration pattern recognition that can tell you when an engine is out of nominal.
“Some truly transformative ways to collect different types of data. And AI is making this even more accessible, because - let’s be honest - humans miss things a lot. We all want to see less unplanned
Volvo Site Operations launched at Bauma in April.
MACHINE DATA
downtime, fewer emergency repairs, and extended equipment lifespan.
“Dispatch, or logistics optimisation, is another area where AI has access to vast amounts of information across the web.
“Give it a job site, and it can analyse internet data, equipment availability, technician schedules, and even traffic patterns. It can recommend efficient routes, personnel needed and proactively schedule service tech visits based on past patterns.”
He adds that demand forecasting is another AI-driven breakthrough, with platforms analysing rental histories, seasonality, and local project schedules to anticipate equipment needs.
Untapped potential
While many companies focus on basic utilisation and runtime data, there remain numerous underexploited data points that can unlock substantial value.
Trackunit’s Ullerup highlights less obvious indicators like CAN bus fault codes, connectivity status and operator access logs, which often reveal hidden inefficiencies or early warning signs missed by traditional metrics.
Another factor is theft prevention. Trackunit estimates that £35,000 per incident, along with 18–25% maintenance cost reductions via predictive upkeep and a 30% downtime cut can be saved by using real-time GPS tracking. And that’s before factoring the time and money saved by recovering stolen assets.
Ullerop says, “The platform also gives teams greater control over fuel, maintenance, parts, and labour, resulting in 18–25% savings on maintenance costs.
“These efficiencies reduce downtime by up to 30% and improve customer satisfaction, with some users seeing an 8% increase in repeat business— contributing directly to productivity gains across the fleet.”
Beyond operational data, integrating utilisation with maintenance, depreciation, and ROI metrics provides a fuller financial picture.
Point of Rental’s Matt Gaffin explains that this combined view supports smarter pricing, fleet acquisition, and marketing decisions.
“If I were running a rental business - bear in mind, I’m more comfortable with AI than most people - I’d be using my utilisation data for everything.
“I’d optimise my rental pricing strategies; you could add it in whichever AI platform you like most, crossreference it with depreciation reports, and have it tell you what price you’d need to rent items for to generate whatever margin you need.
“I’d have it analyse utilisation, ROI, and maintenance reports to make fleet acquisition/disposition recommendations or even generate a marketing campaign for underperforming items when selling isn’t the best option.”
Mixed fleet analytics
With the boom of software available, a challenge is integrating data from a range of OEMs and machinery.
Jeroen Snoeck, solution sales manager at Volvo CE, points out that mixed fleets and legacy equipment can cause confusion for fleet owners.
But, in the case of its Volvo Site Operations that it
launched at Bauma, it is a brand agnostic platform that provides site managers and machine operators with a shared, real-time overview of activities on construction sites.
The platform is designed to work with mixed fleets and can collect data from machines of various brands as well as stationary site equipment like weighbridges and crushers. This provides a comprehensive view of site operations, tracking movements and processes in real time. It tracks material flows, operational targets, and restricted zones.
This common view, according to Snoeck, helps reduce inefficiencies such as unnecessary machine movements, queueing, and repeated handling of materials, which can add time and cost to projects.
He says, “Productivity is all about reducing waste in the operations. We see a lot of waste in terms of machine idle time, machine underloading, machine queueing, unnecessary machine movements and material being handled twice.
“In particular, dumping material in the wrong place ends up being very costly because you not only have to lift the material again, but you may end up having to clean up the whole stockpile.”
JCB’s LiveLink telematics system, which has a builtin rental solution, similarly supports mixed fleet management.
LiveLink offers real-time alerts, engine diagnostics, and operational data that help rental companies and
digital pre-start checks and service scheduling, improving maintenance efficiency and compliance.
A JCB spokesperson tells IRN, “JCB LiveLink allows the remote management of all a hirers equipment in one centralised location, regardless of brand.
“With LiveLink’s mixed fleet solution, rental firms can connect the entire fleet — no matter the make, model, or size to receive full visibility of operations in one central location.”
“Users can easily manage API feeds and access real-time insights for complete data transparency. By bringing all assets into one platform, LiveLink gives the clarity and control to hirers to make informed decisions with confidence.”
Better collaboration
The rental feature in LiveLink can also integrate with other rental software for an automatic on/off hire process and simple data sharing.
Meanwhile, the rental dashboard allows rental companies to monitor the machine’s productivity, see key productivity data, assess CO2 and fuel costs and access safety and operational insights while on hire.
Like JCB, to address the need for integrations both Trackunit and Point of Rental have invested heavily in open standards and integrations.
Trackunit offers retrofit kits for older machines and collaborates with OEMs to ensure consistent data flows.
Its Marketplace platform aggregates over 100 data feeds into a unified platform, giving users a harmonised view regardless of brand or age.
Meanwhile, Point of Rental’s Gaffin says due to its large and diverse customer base, its support for industry standards like ISO 151433 (AEMP 2.0) and numerous third-party APIs is key. “We even work directly with several telematics companies,” he says.
“Our desire has always been to partner with hardware-agnostic and hardware-specific providers alike, and we’re always looking for new ones.
“There are way too many tools out there and things people want to do to try and tackle everything alone.”
Trackunit Marketplace provides access to over 100 data feeds.
NEW Light Range SC2500
Mast Climbing Work Platform
Scanclimber SC2500 is a highly efficient and versatile light range Mast Climbing Work Platform (MCWP) that combines modern digital support with robust mechanical engineering to offer an unmatched level of efficiency and usability. SC2500 is the right tool when it comes to work in urban areas, and confined spaces, it can be used as a single or a twin mast configurations. SC2500 moves workers, tools and building materials to the desired height at a single lift. Rack and pinion driven mast climbing work platform saves time and cost at work sites.
Technical Data
Max. platform length/loading
Features
• Modular Design
Mast section (Square, hot-dip galvanized) 1.5m/48 kg (178x175x1508 mm) 1.5m/48 kg (178x175x1508 mm)
The much-anticpated return of Bauma showcased the latest innovations, and also provided a glimpse into the future of construction.
After more than two years, Bauma finally returned, and for the construction industry, it was well worth the wait.
According to organiser Messe München, around 600,000 visitors from more than 200 countries turned out during the course of the show.
Such a turnout hasn’t been seen since visitor numbers reached 620,000 in 2019, and this year by far eclipsed the pandemic-impacted edition of 2022 which attracted 495,000 visitors.
It did, of course, return at a time of great challenges for the construction sector. Low sentiment, a decrease in projects and economic pressures continue to play on the minds of those within the industry.
Another key concern was the looming threat of tariffs, which threatened to dampen spirits at Bauma.
In that respect, some OEMs stated that they already had plans in place.
For example, Alexander Greschner, chief sales officer (CSO) of Wacker Neuson, said the company was aiming to produce mini excavators in the 1.5 to 2.5 tonne sizes in the US alongside the 3-5 tonne machines that it was already preparing to manufacture under its manufacturing agreement with John Deere.
Others, such as Spain-based Himoinsa, said it was taking the “wait and see” stance before making any decisions.
What they said
However, despite the tariff talk and other challenges facing companies, the consensus among those on the floor was one of positivity.
Commenting on the success of the show, Stefan Rummel, CEO of Messe München, said, “Bauma is the heartbeat of the industry and has once again shown how crucial exchange and personal encounters are for progress and global trade. The Munich exhibition center sends out a strong signal of confidence for the entire industry.”
That positivity from Rummel was reflected in the exhibitor numbers, with 3,601 exhibitors from 57 nations giving the show a global feel.
Visitors from Brazil, Portugal, Romania, the Netherlands, Turkey and Spain were up, while numbers from China also increased again compared to 2019.
Holger Schulz, managing director at Zeppelin, the Munich-based Caterpillar dealer, described Bauma as a “pure adrenaline rush” that attracted “the who’s who of the German, European and international construction and extraction industries...Once again, it demonstrated its status as a leading trade fair and proved to be the
Back to the future
Himoinsa showcased the new EHR 90/130 battery power generator.
beating heart of the industry.
“For us, Bauma is the best sales platform in the world,” he said. “Sustainability – the sustainable operation of construction machinery and construction sites with the latest drive systems and energy storage solutions – remains an important topic. In addition, there is also the entire area of networked construction sites and networked construction machinery.”
Steffen Günther, a member of the board of directors of Liebherr-International AG, said the seven-day event was much more than just a trade fair; “it is the platform where the future of the industry is made tangible. My personal highlight was our Bauma motto ‘Hands on the future’. For us, this is not just a phrase, but an attitude; one that was also well received by our customers.”
Meanwhile, Joachim Schmid, managing director of the VDMA (the German Construction Machinery and Building Material Plants Association), said the show had been a “great success and in some cases exceeded the business expectations of our member companies.
“The upcoming formation of a new government [in Germany] with the recently published coalition agreement and the expected investment packages are providing positive momentum, as is the trend to focus more strongly on the European market.”
Stand highlights
Big things can always be expected at Bauma, and this year was no different with too many launches and firsts to mention.
On its stand, BOBCAT debuted the next-generation 1–2 tonne mini excavators, replacing its decade-old M-Series with the updated R2-Series: the E16, E17z, E19 and flagship E20z.
Designed to remain under 2 tonnes for ease of trailer transport, the range brings updated hydraulics, lower
emissions, and reduced noise levels.
Notably, the E20z includes a fully enclosed cab – rare in this machine class – aimed at enhancing operator comfort, especially for rental and compact dealership markets.
KOMATSU pushed further into electrification, launching the PC20E, PC26E and PC33E electric mini excavators.
All three are tailored for the European market, offering zero-emissions operation and enough battery capacity for a full day’s work.
Onboard charging and trailer-friendly design reinforce the company’s focus on versatility for urban and indoor use.
Meanwhile, DEVELON unveiled the DX25Z mini excavator, tailored for the rental sector, at Bauma.
Based on the manufacturer’s existing DX27Z-7 model, the compact zero tail swing DX25Z shares much of the same platform, including its compact dimensions, zero tail swing design and transport-friendly weight.
However, the company told IRN that it has been specifically adapted to meet the demands of rental fleets, with a focus on durability, simplified operation, and streamlined maintenance.
The 2.5 tonne class machine is powered by the same 18.4kW (24.6hp) Stage V engine as the DX27Z and offers similarly smooth, proportional hydraulic control for a range of attachments. Thanks to its compact footprint, the DX25Z is ideal for confined job sites, urban projects, and landscaping work, a common requirement for rental customers.
In the power generation portfolio, HIMOINSA brought a range of Stage V generators, battery powered generators as well as units from its lighting tower range.
New on the stand was the HGY-2350 D5 from its HGY series of Yanmar-powered generator sets ranging from 1250kVA to 4000kVA.
Unveiled at an event in Madrid earlier this year, the HGY genset series uses the new GY engines developed by Yanmar exclusively for Himoinsa. IRN was told the range will be launched with an electronically-controlled 12-cylinder model; a 16-cylinder variant will follow in two years, followed by a 20-cylinder system.
Equipped with exhaust aftertreatment systems the gensets meet European emissions regulations for units operating between 300 and 500 hours annually. There is also an EPA Tier 2 variant for the US market.
Multifuel engines will allow Himoinsa to offer diesel and gas variants, while a hydrogen variant is expected by 2030. The 12-cylinder diesel genset will support HVO.
The company also showcased the new EHR 90/130 battery power generator, an energy storage and distribution system that increases storage capacity to 130kWh, up from the previous 90kWh, while delivering up to 90kVA of power output.
It is designed to support energy management in off-grid or hybrid applications, reducing both fuel consumption and daily operating costs.
The unit integrates 36 LFP (LiFePO₄) batteries, offering
Crowds gather on day one of Bauma.
a long service life of up to 50,000 hours or more than 6,000 cycles at 90% depth of discharge, providing up to 15 years of use. It features six inverters with 200% overload capacity to handle the demands of electric motor starts.
Additional enhancements include dedicated rear access to control and monitoring components, full integration with Himoinsa’s C4Cloud platform for remote diagnostics and performance tracking, and a 200A control and power panel that supports both busbar and Powerlock connections.
Access and material handling
JLG unveiled a new articulated electric boom lift, the EC450AJ Compact.
The new compact offering, which builds on the existing EC450AL boom, is designed to offer a robust performance in confined spaces and is lightweight and compact for easy transport and maneuverability.
The machine was designed in Europe and is manufactured at JLG’s Hinowa facility in Italy.
It is equipped with 10kWh lithium ion-phosphate (LFP) batteries as standard, with an option to extend to 20kWh for extended run times. The batteries are tested to last the machine’s lifetime and have full warranty support, said the manufacturer.
Recharging is quick and easy using the standard 230VAC 1-phase on-board battery charger and optional 400VAC 3-phase charger.
When both charger options are fitted, charging times are further reduced. The lithium batteries are also equipped with integrated heaters to enable charging and efficient operation in sub-zero temperatures.
Introduced in January, GENIE showed its newest boom lifts, the hybrid S-85 XC FE and E booms on the stand of Tecno Gru, the authorised distributor for Genie and Terex Cranes, based in Italy.
The 9ft working height S-85 XC FE hybrid and S-85 XC E electric boom lifts feature four independent AC drive motors, 4-wheel drive and active oscillating axles.
The FE and E models are both powered by 48V Lithium-Ion batteries, which is the smallest Lithium-Ion battery in the industry in the 85ft height class. These right-sized batteries, which are more cost effective, are made possible by efficiency improvements throughout the machine that lower energy consumption compared with competitors’ booms.
AUSA highlighted telehandler and rough terrain forklift developments, unveiling three new machines, including its first electric rough terrain forklift.
The C151E, shown on the company’s 5,600sqft
outdoor booth, features an 18.6kWh battery and a 19.6kW electric motor managed by electronic controls. The model was designed for low-emission environments such as greenhouses, municipal night work and enclosed facilities.
The C151E offers a lift capacity of 3,300lb and a maximum lift height of 13ft.
MAGNI TELESCOPIC HANDLERS debuted several new machines, including additions to its TH and HTH telehandler lines, as well as new rough-terrain forklifts, AC scissors and aerial platforms.
The TH range was expanded with the TH 3.5.7 and TH 3.5.9 models. Each can lift up to 7,700lb, with maximum lift heights of 23 and 30ft, respectively.
The units measure 6.5ft in height, 6.8ft in width and 14ft in length with the boom stored. Both models are powered by a 75hp Deutz engine and feature a hydrostatic transmission with a Dropbox that includes two forward and two reverse speeds.
A nod to the future of construction?
A theme of Bauma was the gradual integration of alternative powered machines into the construction industry.
Perkins unveils
And while some believe that it’s still early days in terms of adoption, such as VOLVO CE president Merker Jelberg who told press that the pace of electrification was “slower than wanted and needed”, that didn’t reflect on its stand as it only displayed electric equipment.
Among the firsts was the upgraded 23 tonne EC230 Electric mid-size excavator, the L120 Electric and L90 Electric, the new EWR150 Electric – the company’s first
battery-electric unit
PERKINS unveiled a battery-electric power unit demonstrator for the first time at Bauma 2025, installed in a McElroy TracStar 900i pipe fusion machine. Designed as a drop-in replacement for the Perkins 904 diesel engine, the unit features a battery, inverter, electric motor, controller, and onboard charger – all housed in a single plug-and-play enclosure.
The system maintains the same mechanical and electrical interface points as the original diesel engine, requiring minimal machine modifications.
Perkins said the project demonstrates how OEMs can simplify electrification while maintaining performance, with further pilot models planned in the months ahead.
Perkins unveiled a battery-electric power unit demonstrator for the first time.
JLG unveiled a new articulated electric boom lift, the EC450AJ Compact.
The HTH25.11 was shown on the Magni stand.
Caterpillar returned to Bauma and celebrated its 100th birthday.
The design is intended to support operation in challenging environments and weather conditions, while also offering a more accessible solution for operators with motor impairments.
The concept includes an integrated perception system that uses real-time data to support machine operation, along with semi-autonomous features for digging and dumping. These elements aim to improve consistency and efficiency during use, the company said.
IRN was told that while the company does intend to make it a commercial unit, it has not set a timeline.
HITACHI CONSTRUCTION MACHINERY
EUROPE presented LANDCROS One, a concept excavator that combines AI, remote operation, and multiple power options.
Developed with mobility design studio Granstudio, the machine introduced what Hitachi calls a “phygital” approach – combining physical controls with digital interface.
The concept is designed with three operating modes: manual (with AI assistance), autonomous (for repetitive tasks), and remote (allowing operation from off-site locations). It also supports electric, combustion, and hydrogen power systems, reflecting a flexible approach to jobsite requirements and energy use.
battery-powered wheeled excavator – and the EW240 Electric Material Handler grid-connected excavator. Elsewhere, there was also a glimpse of what a future with autonomous machinery could look like.
For example, CASE CONSTRUCTION presented a concept for an autonomous electric compact wheel loader.
The electric Impact machine is based on its eCWL 12EV wheel loader and replaces the traditional operator cabin with remote control functionality via a dedicated control lounge.
Alan Davies, lead design engineer for Perkins, called the unit the “Disruptor”.
Speaking with Power Progress International’s Becky Schultz, he said, “Along the journey, [McElroy] started off saying, ‘It’s something that we want to understand what it looks like.’
“Now, there are more and more customers coming on saying, ‘Yeah, we get it; we can see how easy this is. We can see the application.’ And they’re starting to see what other benefits this power unit can give to their customers.”
Hitachi says the concept aims to support operators by reducing routine tasks, increasing flexibility, and enabling remote operation across time zones.
The cab design includes modular elements and user-focused ergonomics, with a goal of appealing to a wider range of users.
While still in concept stage, LANDCROS One is intended to reflect Hitachi’s thinking around future construction site needs and how equipment can integrate more closely with digital tools and processes.
Meanwhile, HD HYUNDAI XITESOLUTION (HDX), the parent company of HD Hyundai Infracore and Develon, announced a new collaboration with GRAVIS ROBOTICS and building materials group Holcim to advance the development of autonomous equipment for quarrying and materials handling.
The partnership will focus on deploying Develon machines across Holcim sites for a range of tasks, including truck loading, feeding crushers and screeners, handling materials in confined areas, and managing stockyards.
Holcim’s goals include improving productivity, increasing safety, and optimising machine usage based on cost and performance.
Gravis Robotics will work alongside HDX to develop and apply the autonomous technology, while Holcim will support its implementation at operational sites, with the intention of scaling the system across its global network.
So, while some of the equipment on show isn’t necessarily for now, Bauma 2025 provided a platform to look into the future, learn from the past and take stock of the present. Bauma will return in 2028 from 3 to 9 April. IRN
The electric Impact from CASE Construction is based on its eCWL 12EV wheel loader.
Saws built on batteries
Lose the emissions, noise and hassle of gas saws and switch to the new Hilti DSH 700-22 instead. With B22-290 batteries, the DSH 700-22 runs on the same Nuron platform as other Hilti tools.
Featuring ATC (kickback prevention) and a blade brake for safety, this new concrete cutter is ideal for groundfacing applications.
Rental demand in the Middle East isn’t limited to infrastructure spend – but logistics, safety and emissions targets create a complex environment.
Earlier this year, it was revealed that Saudi Arabia awarded approximately US$148 billion worth of contracts in 2024, the highest total ever recorded by a single country in the Gulf Cooperation Council (GCC).
This, from a MEED report, comes as no surprise. Megaprojects like Diriyah, The Line, and The Red Sea Project ensure a steady flow of opportunities.
And, as Paul Rankin, managing director of Nationwide Platforms and chief operating officer of Loxam Powered Access Division, explains, demand in the Middle East is coming from many directions.
“There are two main sectors which are the backbone of the Middle East,” he tells IRN. “Firstly construction, there
Gulf growth
is a growing population in the region and the current infrastructure across the GCC is poor, whether it is the building of roads, hospitals, schools or infrastructure to support emerging sectors, the demand for equipment to support the development needs is enormous.
“Secondly, across the region they are the major suppliers of both oil and gas to the world. Approximately 17 million barrels of oil are pumped each day across the region, and the gas industry is big across the region but particularly so in Qatar.”
Another factor driving demand, he adds, is tourism, which has driven demand for rental equipment within the aviation industry.
So too is its young and growing population, which has attracted many large sporting events in recent years.
Keeping up with demand
Dayim Rentals in Saudi Arabia agrees, noting growth in oil and gas, logistics, entertainment, and facility management.
It says that construction, NEOM projects and major events are also key drivers.
The company says, “Telehandlers, boom lifts, generators, lighting towers and air compressors are currently the most requested. The demand for material handling and access solutions has risen sharply due to complex construction site requirements and safety standards.”
To keep up with demand, the company is expanding its fleet, focusing on electric scissor lifts, low-emission generators, and large-capacity forklifts.
“We’re also increasing our telematics integration to support fleet tracking and predictive maintenance,” the company adds.
However, the opportunities of increased projects come with certain caveats. As with previous peaks in demand in the early 2000’s and late 2010’s, these periods can have a knock-on effect in terms of the supply chain that goes beyond investing in fleet.
Cost inflation has also historically been a factor and has caused some to consider buying equipment rather than renting.
Rankin, who has worked in the Middle East since 2004 – first at Johnson Controls before joining Rapid Access in 2014 – agrees that the supply chain can
The size of the whole site at Diriyah is approximately 14km². IMAGE: DIRIYAH
Dayim Equipment Rental is part of Dayim Holdings, based in Saudi Arabia.
MIDDLE EAST
be disrupted during times of high demand.
He says, “The demand for rental equipment across the Middle East is huge – so much so that the supply chain cannot keep up with demand, whether for products, people, or anything else.”
Another factor is that many believe that the region wasn’t prepared when it was awarded major events such as the World Cup in 2022 and 2029 Asian Winter Games, although Rankin adds that projects such as these mean that “demand for rental equipment in the region will be there for years and years to come.”
Customer demands
The diversity of these projects also means that demand for equipment in the Middle East covers many segments, from pumps to earthmoving equipment, gensets to Mobile Elevating Work Platforms.
One company tapping into that is pump specialist Andrews Sykes Group, which operates depots across Saudi Arabia, Bahrain, Kuwait, Oman, Qatar and Yemen.
As Tom Lane, general manager – Middle East, Andrews Sykes, explains, the boom in projects is pushing customers towards rental.
He says, “In the UAE, ongoing infrastructure upgrades, real estate developments, and the push for smart cities are driving consistent equipment requirements.
“Meanwhile, in Saudi Arabia, Vision 2030 projects are creating massive opportunities in construction, energy, and utilities. We’re seeing strong activity in both markets, with customers increasingly leaning on rental as a flexible, scalable alternative to ownership.”
In terms of its own fleet, while the company tells IRN that it offers what it describes as a core offering, it also offers tailored solutions to meet demands at a local level.
Lane adds, “Our fleet strategy is built around versatility and adaptability. We maintain a robust core offering while tailoring specific asset groups to suit regional nuances – for example, sand-resistant dewatering pumps in KSA or low-noise HVAC units in urban UAE areas.
“Our ability to pivot based on sector trends, client requirements, and seasonal fluctuations allows us to serve diverse markets without compromising on service speed or quality.”
It’s not just customer preference that requires companies to be adaptable, he adds, but also regulations.
“Regulations can vary significantly between the UAE, Saudi Arabia, and other Gulf markets. These include differences in emissions standards, safety certifications, and import requirements.
“We mitigate these challenges through proactive compliance, a strong local presence, and by maintaining a fleet that meets – and often exceeds – the most stringent requirements in the region.”
Sustainability shift
These regulations are pushing customers towards environmentally friendly equipment, according to Lane; “Particularly in the UAE, where government initiatives and sustainability targets are more advanced.
Regional challenges
While regulations may differ from country to country, Rankin believes that the “GCC is quite good from the perspective of ease of doing business.”
“We’re already deploying electric submersible pumps and other hybrid equipment for urban and environmental projects. In Saudi Arabia, interest is building, especially among international contractors who are implementing global ESG standards.”
Dayim Rentals also notes a growing shift in customer expectations, especially in projects where environmental requirements are more stringent.
“Interest in electric and low-emission equipment is growing – particularly in urban projects and events where regulations are stricter,” a spokesperson says.
“While adoption is still in its early stages compared to Europe, clients are beginning to request greener alternatives, and we are adapting our offerings accordingly.”
The company adds that sustainability is becoming a key factor in customer decision-making across the GCC.
“With governments placing more emphasis on ESG compliance, we’re incorporating more eco-friendly options into our fleet,” they explain.
Meanwhile, Rankin offers a tempered view on sustainability demand but expects growth soon.
“The countries are very clear on what their environmental policies are and the importance of sustainability to them,” he says.
“However, the actual demand we see today is limited. I expect that to change in the next one to three years as these policies become more deeply embedded and move from ambition to implementation.”
He notes that sustainability priorities vary widely depending on the customer; “It plays a much bigger role for larger global or European businesses operating in the region, similar to what we see in the UK.
“Then you have sectors like aviation and maritime, which historically had significant environmental footprints. These sectors are now serious about reversing that trend and reaching net zero. They have the capacity to drive the agenda and bring about industry change, which is often later adopted by others.”
He says, “From country to country there are small nuances to getting machines moved across the region, but there isn’t really a challenge from the regulatory environment.”
He does, however, highlight safety as a key challenge, which still lags behind more mature markets.
“We have an innovations team within our business who are solely focused on improving the safety of operators when working at height, and we provide our well-maintained machines with these innovations for our customers as part of our Value Proposition in the region.
“But sadly, not every rental company is like us, and not all customers maintain the high minimum safety standards that some of your larger, global businesses demand. There is a lot of catching up to be done across the market for it to become a safer industry.”
Nevertheless, Rankin remains upbeat regarding the opportunities for growth, particularly around economic diversification and reduced reliance on oil and gas.
“There are some super powerhouses in the region that are really looking to the future and transforming their countries to diversify sources of income in recognition that the future of the oil and gas industries cannot be sustained.”
From the perspective of Dayim, other operational and market-driven challenges are also front of mind.
“Key challenges include fluctuating project timelines, regional regulatory differences, supply chain delays for equipment, and intense price competition,” a spokesperson says. “However, strong relationships, reliability, and value-added services are helping leading players like us remain competitive.”
They also highlight the complexity of regulatory compliance across borders.
“Varying safety and emissions standards across GCC markets mean we must stay agile and compliant with each country’s specific requirements. We manage this through strong local partnerships, dedicated compliance teams, and adaptable operational models.”
PHOTO: NIGEL
VIA ADOBESTOCK
Tom Lane, general manager – Middle East, Andrews Sykes. IMAGE: ANDREWS SYKES
100% Safe, 0% Risk
0 ladders, 0 scaffoldings. Works in spaces up to 4,9 m height, covering the most part of jobsites.
Eliminates risks of falls from traditional equipment, leading causes of occupational accidents.
Versatility Without Compromises
0° turning radius and 35% of overcome gradeability. Unlimited access to tight spaces, eliminating the temptation to use dangerous ladders.
Doubled Productivity, Halved Risks
1 operator – 1 platform: unmatched autonomy and speed. Zero seconds to reposition means zero moments of risks. 50% of time saved compared to ladders and scaffoldings.
30 Years of Reliability
Spare parts in 48 hours. Equipment life of 30 years. 100% long-term after sales support.
Average payback time of only 2 years, €50-€80 annual maintenance costs per unit and 35-40% residual value after 7 years of use.
Charting a course
At the 2025 ERA Convention in Dublin, rental industry leaders tackled the challenges of transformation – from market turbulence to sustainability and total cost of ownership.
Stéphane Hénon delivers the opening speech of the 2025 ERA Convention.
The 2025 ERA Convention opened in Dublin with a clear message: the rental industry is undergoing rapid transformation, and must be ready to meet it head-on
In his welcome address, ERA President-elect Stéphane Hénon acknowledged the turbulent 12 months leading up to the event, marked by economic pressures, volatile markets, and ongoing labour shortages. Yet, he struck an optimistic tone.
“Crisis after crisis, our industry has proven to be resilient and should benefit from a positive mid-term outlook,” he told some 370 delegates.
“We all together have built businesses upon which
Best in class
LARGE RENTAL COMPANY OF THE YEAR ( Revenues more than €15 million ): ALAYAN ( Formerly TESYA ) (Italy/Spain/Portugal )
From left to right: Fillipo Lombardo, Antonio Dianz, Luca De Michelis, Marco Antonio Moncada, Sara Tedeschi, Vincent Albasini, Max Rossi, Michel Petitjean (ERA) and Pierre Nicola Fovini.
SMALL RENTAL COMPANY OF THE YEAR (Revenues less than €15 million): EUROTECNO
Marco Rodiani (far left), Sara Guarner (second from left), Gabriella Martani (centre) and Mattia Guarneri speak with host Maarten Bouwhuis (far right).
their customers and partners can rely. Also with the support of ERA, a high level of professionalism is established among us.
“And the mega trends for developing successful business in the future are in the focus of our development activities. It again makes a lot of sense to come together here in Dublin to talk about the future of Rental.”
That set the scene perfectly for the theme of navigating transitions.
Discussing the theme, Hénon said the landscape of rental solutions is rapidly evolving, driven by advancements in technology, changes in consumer behaviour, shifts in the global economy and most of
RENTAL TECHNOLOGY OF THE YEAR: TRACKUNIT – IRISX DATA PLATFORM
Left to right: Phillippe Miot, Atle Jensen, Thomas Spieker, Adam McQuoid, Dave Stollery (Perkins) and Domokos Speder.
comments can be found on the IRN website by scanning the QR code.
RENTAL PRODUCT OF THE YEAR: TRIME – MGTP 24000/30 THS GENERATOR
Trime managing director Paul Hay (centre) receives the award along with Andrew Owen (far left), Ray Caulfield (second from left) and Matteo Tagliani (second from right). Also pictured is Ollie Hodges of KHL Group.
The 2025 European Rental Award winners.
all by the necessity of reducing the contribution of the industry to climate change.
“It’s imperative that we explore and anticipate these changes to ensure that our industry remains innovative, competitive and responsive to the needs of our customers and addresses the environment challenges,” he added.
Rental market waits for growth
Speaking at the Convention, Antoine Onilon, manager, corporate strategy at KPMG France, said many of Europe’s major rental markets will have to wait until 2026 before seeing a significant improvement in market conditions.
However, he added southern Europe, Poland and the Netherlands will continue to see modest to strong growth this year and next.
Germany’s rental market is expected to grow by 1% this year before recovering to 2.4% in 2026, France is forecast to expand by just 0.5% this year before seeing
LIFETIME ACHIEVEMENT AWARD: MICHEL PETITJEAN
ERA president Stéphane Hénon (right) presents the award to ERA secretary general Michel Petitjean (left).
ERA/
IRN
RENTAL PERSON OF THE YEAR:
BODEL BLOM
Graziano Cassinelli of Case Construction Equipment (left) and Rental Person of the year Bodel Blom (right).
Antoine Onilon said many countries will have to wait for improvement.
Southern EU markets remain dynamic, said Onilon, with Italy, Spain and Portugal all seeing growth rates of between 4.5% and 6.5% this year and all exceeding 7% growth in 2026. Portugal will lead the way with a forecast 8.7% expansion of rental activity next year.
The Netherlands and Poland occupy the middle ground in growth terms, with both forecast to see 3.5% rental growth this year followed by 3.7% and 4%, respectively, in 2026.
Sustainability: the foggy path ahead
improving growth of 2.5% in 2026. A similar trend is forecast for the UK market, with growth of 1.5% this year followed by 3% in 2026.
The Nordic market will see contrasting conditions, said Onilon. Finland is expected to recover strongly this year at 4% growth, with 4.2% forecast for 2026. Sweden and Norway, which both saw sharp declines in rental activity last year, are expected to experience very modest growth or stabilisation this year followed by 3.2% growth in Sweden next year and 3.7% in Norway. Denmark has performed better than its Nordic neighbours in recent years and KPMG is forecasting 4% growth in rental this year followed by 4.7% in 2026.
BEST
SAFETY INITIATIVE BY A RENTAL COMPANY: SUNBELT RENTALS UK
Mark Keily, QSHE director at Sunbelt Rentals, and Carole Bachmann of the ERA.
ERA TECHNICAL COMMITTEE AWARD – Best initiative to minimise the total cost of ownership:
KAESER
Matt Ross (left), chairman of the technical committee, presents the award to Damian Davies (second from left), Waldemar Schäfer (second from right) and Gerry McGettigan (far right) of Kaeser Kompressoren.
Matt Ross, chairman of the ERA Technical committee, and Arthur Angelier, partner, climate change & sustainability, EY, provided an update on ERA’s Energy Transition in the Rental Industry project that it launched last year.
In his opening address, Ross said that the path ahead must work for companies to buy into the energy transition.
He said for some companies, if switching over feels too disruptive, too challenging or too costly, they might not want to switch because the path ahead is “a little foggy.”
The report itself supports four key objectives: decarbonising rental activities, complying with local, national and European regulations, meeting customers’
ERA SUSTAINABILITY COMMITTEE AWARD – Best emission reduction case study involving rental products: GAM AND LOXAM
Left to right: Douglas McLuckie chair of the Sustainability Committee, hands over the award to Alice Henault (Loxam), Luis Turiel Alonso (GAM) and Cédric Conrad (Loxam).
Sponsors
ERA and IRN would like to thank the following companies for sponsoring the awards:
GOLD SPONSORS:
CASE CONSTRUCTION EQUIPMENT, PERKINS
SILVER SPONSORS: HAULOTTE, TRACKUNIT, VOLVO
demands, and strengthening European energy independence.
It looked at six different energy transition pathways, including battery electric, biofuels and hydrogen and included interviews with rental companies (9), OEMs (13), rental customers (5) and associations (2).
While it found that battery electric and biofuels are currently the most promising alternative, one response said that a higher rental price is the biggest barrier to adoption, as well as OpEx and concerns with a lack of infrastructure.
Discussing the here and now of the results, Angelier said eight out of the nine respondents to the rental companies’ survey said that they rent equipment that is compatible with biofuels.
From the perspective of OEMs, 88% said uncertainty is the most common barrier, but biofuels and hybrid options are the solutions with the least barriers to adoption.
As for the residual value of such equipment, 70% of responses from both OEMs and rental companies found that uncertainty regarding electric equipment resale value is also a barrier to adoption.
Delving deeper into the findings of the report, Angelier told delegates that while some regions in western Europe have regulations in place, the lack of incentives makes it difficult for companies to invest in scale.
However, he added that the industry plays a pivotal role in the transition and will continue to do so. “First to share feedback and contribute to the products continuance improvement as you do for all types of machines on a daily basis,” he said.
“You offer flexibility to test in the first years, and you share expertise because you have experience in new types of energy.”
Energy transition and TCO challenges
Convention host Maarten Bouwhuis chaired a panel discussion on TCO which discussed both the challenges and opportunities that come with the energy transition and TCO.
In relation to investment, CPA chief executive Steve Mulholland admitted that companies in the UK have paused spend on alternative power.
He said, “There is a big pause at the moment. One or two of the PLC’s who jumped in with both feet in the EV market, it’s just not worked out for them. The utilisation isn’t there. The hire rate isn’t there and the residual values aren’t there.”
He noted that as the market is yet to see huge investment, there is no infrastructure in place to support supply machines.
However, Johan Lustig of Ritchie Bros. added that Europe as a whole is seeing steady growth in electric machinery.
For the companies yet to make significant investment, he attributed regulations as a key reason.
He told delegates, “The problem we see is that regulations are so unruly that you go full speed and then you back off. We went full speed and now we are talking about backing off.
“This makes it harder for investment that you can stand for in time because these are expensive machines that you need time to pay off.”
For Arne Severin, CEO of Zeppelin Rental, regulations are also a key consideration, especially in relation to companies that work across different regions.
“For sure, it’s tough” he said. “We are active in several countries and within those there are different regulations and things go back and forth.
“You have to be very specific in which area, which customer group and which kind of applications and projects you’re making an offering to.
“It’s not us pushing it through the total fleet but being much more specific on what customers and projects we’re looking at.”
Looking ahead to how equipment might be powered, the report found that predicted R&D shares per technology among OEMs suggests that electric batteries will be the top priority by 2030, reaching 46%, compared to 38% for ICE.
Hydrogen, however, is seen as a lower priority among OEMs, although the report highlights that the sample pool was just six companies.
Angelier added, “We can see that there are two solutions among the six that appear to offer the most potential to replace fossil fuels. This is battery electric and HVO.
“What we found with the rest is that there are a lot of controversies around the environmental impact of biodiesel because you are using trucks from the first generation. So, it is a solution so probably not the lasting one.
“Hydrogen is very interesting in some very specific cases, such as energy generation.” He adds that as it is less mature than battery electric, it is seen as a long-term solution for specific use cases. IRN
The ERA Convention will return to Maastricht, the Netherlands, in 2026.
The perspective of OEMs
Despite this sentiment, some OEMs are pushing the sustainability line as much as possible, such is the case for Volvo CE which showed an entire electric equipment lineup on its stand at Bauma just six weeks before the Convention.
And, although the company recognises that the industry is facing uncertain times, Julien Provensal, regional product manager, Volvo CE, said that the company believes it is heading in a clear direction, despite TCO challenges.
He said, “We have been on this great journey for many years and we have learned a lot. In order to accelerate electric adoption rate we need not only one factor. Not only TCO or equipment, but we also need to make good business out of that.
“We need infrastructure for equipment and charging solutions. But if we are charging we don’t have green electricity.”
He said the company has also made good ground in utilising its supply network to move quickly.
“As a manufacturer we are focused on providing equipment, services and good accessibility and now we are focusing on TCO. We have to do all of it. It’s going to take time, but we have found some good example of where it has worked.
“And we know if the future that regulations are moving and we can see where we are going.”
Saulitis key account director, Europe – LGMG Europe, agreed, and said that while TCO may be a concern, it is more localised to Europe and not China but LGMG is “trying to do what we can and innovating.”
He predicts that the residual value of machines will not be as much of an issue in two years as machines start to enter the secondary market.
He also revealed that the Chinabased side of LGMG is looking to the automotive industry for solutions.
“For example, a more efficient electric motor uses less energy. Thus, we can reduce the battery size without compromising autonomy.
“Also, more efficiency hydraulic systems use less energy for the same or even more tasks.”
Arthur Angelier told delegates that rental companies play a key role in the transition.
Left to right: Toms Saulitis, Arne Severin, Johan Lustig, Julien Provensal and Steve Mulholland.
The construction equipment industry in North America EQUIPMENT RENTAL
WHAT DOES IT OFFER?
■ Understand revenue, staff and footprint trends among leading rental companies
■ Understand fleet growth and development trends
■ Benchmark against the leading companies in the industry
■ Identify opportunities for profitable growth in the rental industry
Mini excavators are evolving fast, with rental, electrification and ease of use driving new designs
Major shifts, mini models
The days of mini excavators being scaled-down versions of standard machines are ending.
New models are purpose-built, with features tailored not just for owner-operators or buyers, but for the needs of rental fleets and a broader range of users.
As demand continues to grow from urban construction, landscaping, and utility sectors, OEMs are evolving their designs to meet the specific challenges of confined jobsites and multi-user environments.
Machines under 3.5 tonnes that can be easily trailered are especially in demand, with manufacturers focusing on compact footprints, zero-tail swing designs, and rugged components built to withstand frequent use.
Recognising the rental sector’s specific needs, many OEMs are launching machines tailored for durability, lower cost of ownership, and ease of maintenance.
Rental focus
Take for example Develon, which unveiled the DX25Z mini excavator at Bauma.
Based on the existing DX27Z-7, the 2.5-tonne class DX25Z shares many of the same core design elements, including compact dimensions, a zero-tail swing design, and a transport-friendly weight, but has been adapted specifically with rental in mind.
According to Develon, the machine has been engineered for durability, ease of operation, and simplified maintenance.
It retains the same 18.4kW (24.6hp) Stage V engine and proportional hydraulic control as the DX27Z.
Develon said the DX25Z’s compact footprint makes it well-suited to tight urban sites, landscaping projects and other confined jobsites served by rental companies. Reinforced components, vandal guards, and a
streamlined user interface help support use by less experienced operators, while the removal of certain higher-spec features found on the DX27Z-7 helps lower the cost and improve durability in multi-user settings.
The machine can be transported with a selection of buckets and a hydraulic breaker while remaining within the 3.5-tonne towing limit.
Also unveiled at Bauma was the new generation of 1-2 tonne mini excavators from Bobcat. The updated R2-Series models, E16, E17z, E19 and E20z, replace the M-Series and are designed with improved efficiency, operator comfort and transportability in mind.
The machines feature Bobcat’s SmartFlow hydraulic system. Designed to meet the needs of urban and confined jobsites, the new models include both conventional and zero-house swing, all staying under critical transport weight limits.
Power progress
Recent trends also highlight a strong push toward electrification as OEMs respond to regulations.
With that, Hyundai Construction Equipment Europe began production of its first battery-electric mini excavator, the HX19e, earlier this year. The HX19e enables customers to choose between two lithium-ion battery packs with capacities of 32kWh or 40kWh.
When equipped with the cab and larger battery, the machine weighs 2,296kg (2.3 tonnes). Hyundai said that the 40kWh battery provides up to 6.7 hours of continuous operation on a single charge, with an option to quickly top up during breaks to extend usage.
Charging options include a Type 2 connector compatible with standard EV charging stations and an onboard charger for 110V or 230V supplies.
For faster turnaround, a REMA DIN 320 connector allows rapid charging with 380V or 440V supply, taking recharge times to as little as two hours for the 32kWh.
Another step comes from Kubota, which unveiled a retrofit solution that allows the KX019 and U27-4 to be converted from diesel to electric and vice versa.
Noise and vibration levels have also been reduced, making the machines more suitable for work in sensitive environments.
The E16, for example, now weighs just 1612 kg, while the E20z combines a full cab with zero swing capability – a unique offering in its class.
The retrofit option makes it possible to replace the standard diesel engine with a modular battery pack. Customers can also opt to buy the machines electric from new and later swap to diesel if required.
The dual-configuration flexibility lowers the barrier to entry for electric equipment, offering a more adaptable route to zero-emission operation. Kubota said the retrofit units maintain performance while dramatically reducing both noise and maintenance requirements.
The absence of a traditional combustion engine cuts down on servicing time and cost and allows quieter operation. Lower running costs and reduced fuel use also make the retrofit concept appealing from an operational expenditure perspective. IRN
The new line of 1-2 tonne mini excavators from Bobcat on display at Bauma 2025.
PHOTO: BOBCAT
The DX25Z from Develon is based on the existing DX27Z-7.
The Hyundai HX19e battery-electric mini excavator.
PHOTO: HYUNDAI
PHOTO: KUBOTA
The U27-4e can be converted from diesel to electric power.
JOIN US IN
Enjoy a dynamic mix of learning, networking, and celebration all in one event: two networking receptions, a day-long conference and an evening awards dinner all focused on the access industry.
The industry’s shift from diesel-powered equipment to cleaner units is well established. While early conversations focused largely on prototypes and concepts, recent developments point to a new phase: commercial readiness.
As major OEMs bring fully electric and hydrogenpowered platforms to market, the question is no longer if these machines will enter fleets but when will they?
Hydrogen attitudes
One factor keeping the electric vs. hydrogen debate alive is infrastructure. Access to on-site charging remains limited in some regions.
However, according to Niftylift, some markets are moving ahead with plans to adopt the technology, with rental companies in Germany showing strong interest in hydrogen-powered equipment as part of broader investments in low-emission fleets.
Niftylift tells IRN that alternative power is a key pillar of its innovation strategy, as shown by its partnership with Speedy Hire which saw it manufacture the world’s first hydrogen-electric powered access platform.
More recently, the company showcased its HR17 H2E hydrogen-electric boom lift for the first time in April.
The HR17 H2E combines its all-electric drive with an onboard hydrogen fuel cell, allowing extended zeroemission operation without mains charging.
The fuel cell draws from a standard G20 hydrogen bottle, which can be replaced onsite. The unit offers a working height of 17.2m, an outreach of 9m, and a platform capacity of 225kg.
Additional features include non-marking tyres, 180° platform rotation, 360° turret slew, onboard diagnostics, and advanced telematics via Niftylink.
“This machine is a game-changer,” says Tom Hadden, global technical sales manager at Niftylift, “offering
With OEMs bringing fully electric and hydrogen-powered platforms to market, could 2025 mark a tipping point for increased adoption?
Alternative adoption
zero-emissions operation with only water vapour as a byproduct, thanks to its onboard hydrogen fuel cells.”
Niftylift says a standout feature is its ability to operate for extended periods without charging infrastructure.
“We’ve already seen strong interest and deliveries across the UK, Germany, the Netherlands, France, Spain, and the Middle East from companies serious about meeting sustainability targets.”
Future adoption
Sustainability is emerging as a key driver of demand from rental companies, Niftylift notes.
In that regard, Hadden says there is “a definite appetite for innovation, particularly in alternative power.”
He says, “As more and more companies set ambitious carbon reduction targets, the demand for zero-emission equipment like our HR H2E range is only going to increase.
“The success we’re seeing with Speedy Hire in the UK and the growing interest across Europe and the Middle East are testament to this positive outlook.”
Moving away from hydrogen, JLG Industries has launched its EC450AJ Compact articulated boom lift. Designed in Europe and built in Italy, the model is 2m wide with zero tail swing. It runs on 10kWh lithium-ion
phosphate batteries, with an optional 20kWh upgrade for longer runtimes.
Charging options include standard 230VAC singlephase or optional 400VAC three-phase inputs, with integrated battery heaters for use in cold climates.
The EC450AJ also features rough-terrain capabilities including a 4WD electric drive system, oscillating axle, and slopes handling up to 45% for transport.
It has a 355° turntable rotation, non-marking foamfilled tyres, and a 250kg platform capacity. Operatorfriendly details include a three-entry platform, enhanced operator protection, and telematics via ClearSky SmartFleet.
It's not just the smaller units that are going electric. At Bauma Bronto Skylift presented the world’s first 56m working height all-electric truck mount.
The S56XR combines its aerial technology with an electric truck chassis, enabling emission-free operation.
Developed in partnership with Rohr and Volvo Group subsidiary Designwerk Technologies AG, the platform offers a horizontal outreach of 40m and a cage capacity between 600 and 700kg. Its extendable cage reaches up to 3.7m.
A 500kWh battery powers the chassis, enabling a full day of operation.
It also includes real-time battery monitoring and an adapted electric power take-off to optimise energy use.
Shown here is Bronto Skylift’s allelectric 56m truck mount. PHOTO: BRONTO SKYLIFT
The compact new RT lift is powered by lithium batteries. PHOTO: JLG
Niftylift’s Hydrogen-Electric HR17 H2E.
PHOTO: NIFTYLIFT
Large language models and AI tools are fuelling a data centre power surge. Chuck Ferry, CEO of Duos Technologies and New APR Energy, tells Lucy Barnard how
Gold rush
his firm is cashing in by supplying gas turbines to those off
the grid.
“It’s literally a gold rush right now,” says Chuck Ferry, chief executive of Duos Technologies, a man looking to supply temporary power to some of the US’s largest data centres. “The demand for these assets is off the charts.”
Ferry, a former US Army infantry brigade commander, who spent six years until 2020 leading temporary power specialist APR Energy, is attempting to capitalise on an AI-crazed ballooning of the US data centre market by supplying gas turbines to help power it.
Certainly, an increase in demand for data processing, driven by recent breakthroughs in artificial intelligence is driving up electricity demand among existing data centres – and prompting more data centre development.
And each windowless building, filled with rack upon rack of computer servers, requires huge amounts of power, more and more of which, it turns out, is coming from fossil fuel burning turbines.
“We’re in the very enviable situation where we have more data centre customers lined up at the door than we can provide power for,” Ferry says. “It’s a great problem to have.”
Data centre power demand spikes
The International Energy Agency predicts that by next year the total amount of electricity consumed by data centres around the world will stand at around 1,000 terawatt hours – roughly the same level as that of Japan – and double the level consumed in 2022.
For Duos, a tech firm which specialises primarily in producing software to automate railway maintenance inspections, the rapid surge in demand spells opportunity.
The company orchestrated a deal last year to purchase a fleet of 30 gas turbines capable of producing 850MW of power from Atlas Corporation-owned APR Energy and is already deploying the generators at some of the country’s largest data centres.
On 31 December 2024, Duos completed the deal with US-based investment management firm Fortress Investment Group, to purchase the 10 Pratt & Whitney FT8 mobile packs and 20 General Electric TM2500 mobile gas turbines. Each turbine can be fuelled by either diesel or natural gas but the company says it prefers to use
natural gas due to its lower emissions profile and the fact that overall it is “kinder to the turbines.”
Under the deal, Duos then set up a new company, confusingly named New APR Energy, to own the turbine fleet. New APR Energy is 95% owned by Fortress and 5% owned by Duos. Meanwhile Duos deploys the assets through an asset management agreement and employs 85 staff, at least half of whom work exclusively with the APR assets.
“These are the exact same turbines that my team and I operated from 2016 to 2020 so it’s kind of like a reunion,” says Ferry. “When I was running APR originally the margins for deploying turbines remained very high so when they came around, we knew right away we wanted those turbine assets. We wanted to keep the name APR because it has been well known in the rental temporary power space for many years.”
When asked for the total value of the turbine assets that New APR Energy had acquired, Duos said it did not want to disclose the information.
The sale of the 30 gas-powered turbines also leaves a question mark hanging over the future plans for the original APR Energy which remains in the hands of global asset management company Atlas Corporation. Prior to the sale, the company also operated a fleet of 1400kW and 1640kW diesel power modules as well as a modular photovoltaic system. contacted Atlas Corporation by email and phone for further clarification but had yet to receive a response as the article went to print.
Ferry points out that while competition from other rental energy providers such as Aggreko has driven down rental rates in the diesel generator sector, margins
APR’s gas turbines can run on diesel or LNG.
Chuck Ferry, chief executive of New APR Energy and Duos Technologies.
for industrial gas turbines remain far higher. Moreover, in the years since his departure from the original APR Energy, the market for mobile gas turbines in the USA has changed dramatically.
“Four or five years ago these assets were in plentiful supply. There was a glut of equipment on the shelf for OEMs like General Electric or Siemens. But during the pandemic they made a very wise decision to slow their production lines – or in some cases to stop producing these types of assets until they received an order,” he says. “Fast forward to today and you just can’t get hold of assets like these. It’s a two or three year wait right now.”
At the same time, he says, the shortage of suitable turbines on the market coincides with an increasing appetite among data centre operators to search for temporary power solutions – or so called ‘behind the meter power’ which can allow them to work around the limitations of grid availability.
And, by using stocks of LNG rather than drawing power from the grid, it’s a work-around likely to push up carbon emissions among data centres to even higher levels.
Behind the meter power
Last year Google reported that its greenhouse gas emissions rose 48% between 2019 and 2024, driven by energy hungry data centres which play a crucial role in training and operating AI models like Gemini. And Microsoft said that energy use from its data centres was endangering its target of becoming carbon negative by 2030.
“Data centre operators don’t want to use behind the meter power like this,” Ferry says. “They would prefer to connect to a proper utility. But unfortunately, within the last year, the demand has grown so high that the utilities can’t keep up. So data centres are generating their own behind the meter power solutions. They act as bridging solutions until they can connect to the utility or build their own plant – or in some cases until they can build a nuclear power plant.”
For data centre parks which are built out in phases, Ferry says it is becoming more and more common to see the initial phases connected to the grid while later phases required to come up with their own power.
Currently, Ferry says, APR has already deployed four of its turbines to one of the largest AI-centric data centres in the US to supply a need for an additional 100MW. And the company is in negotiations to supply a further six turbines to another huge data centre operated by the same customer. Rental agreements for these sorts of assets, he says, tend to run for between two and five years in order to allow data centre operators the time to put in place more permanent power arrangements. On top of this, Ferry says the company plans to continue with its original business of supplying temporary around the world where national grids have become overstretched. The company has provided power around the world to countries including Australia, Egypt, Japan, Libya, Uruaguay and the US Virgin Islands.
The need for LNG bridging power
“In some of those countries they have older technology which is scheduled to come offline and need a bridge or it could be something like a natural disaster.
MAKE THE BEST DECISIONS FOR YOUR BUSINESS
Sign up for our Rental Briefing today and gain access to high-quality analysis of key issues and global best practices. Our briefing is designed to help you make the best decisions for your business and stay ahead of the competition.
Don’t miss out on this valuable resource that will help your business thrive!
“In Ecuador for example, they use a lot of hydroelectric power, but the country is currently experiencing drought conditions so that’s driving the need for bridging power.
“We’ve had an enquiry from Ireland where a large number of data centres operate, and the grid is also stressed.”
In 2024 Ireland’s Central Statistics Office reported that datacentres in the country consumed more electricity the previous year than all of its urban homes combined, accounting for 21% of all domestic electricity use – up a fifth on 2022.
Ferry says that Duos is currently looking at adding wind or solar power or battery storage solutions to supplement the gas turbines being used but adds that since Donald Trump became president, pressure to reduce emissions across the country has eased.
“I think the urgency to utilise renewable power has probably diminished right now but it hasn’t gone away,” he says.
“It makes things a bit easier for us right now to deploy these gas assets but collectively we believe we can still combine them with renewables and that’s the right thing for a more long-term solution regardless of who is in the administration.” IRN
SIGNING UP IS QUICK, EASY AND FREE. JUST SCAN THIS QR CODE
Europe’s rental industry unites to navigate transitions ERA Convention 2025
The European Rental Association (ERA) successfully hosted its annual convention in Dublin on 4- 5 June 2025, under the theme “Navigating Transitions in Rental”.
The two-day event gathered over 370 rental professionals, manufacturers, thought leaders, and
CONTACT ERA: European Rental Association (ERA) Avenue de Tervueren 188A, box4 1150 Brussels Belgium + 32 2 761 1604 www.erarental.org
The European Rental Association was created in 2006 to represent national rental associations and equipment rental companies in Europe. Today, the membership includes more than 5,000 rental companies, either directly or through 14 rental associations. The ERA is active through its committees in the fields of Promotion, Sustainability, Statistics and Technical and through its Future Group.
Extensive information on the ERA’s activities, reports and publications is available at www.erarental.org
other stakeholders from across Europe and beyond.
The 2025 edition focused on how the rental industry is responding to some of the most pressing transitions of our time – including the energy transformation, digitalisation and AI, and the drive toward sustainability and circular economy models.
During the Convention, ERA officially announced a leadership transition, with long-serving Secretary General Michel Petitjean set to step down at the end of June 2025 after 19 years of service.
Carole Bachmann, who has been part of ERA since 2013, was introduced as his successor and the new Secretary General.
European Rental Awards 2025
The European Rental Awards 2025 took place as part of the annual ERA Convention, celebrating outstanding achievements across the equipment rental industry in Europe.
Nine categories were presented throughout the evening:
ERA Technical Committee Award –Best initiative to minimise total cost of ownership: KAESER , for reduced maintenance times on Mobilair compressors.
ERA Sustainability Committee Award –Best sustainability initiative by a rental company: GAM (Spain) and LOXAM (France), joint winners.
Rental Product of the Year:
TRIME UK, for the MGTP 24000/30 THS low-emission generator.
Rental Technology Product of the Year: TRACKUNIT (Denmark), for the IrisX operating data platform.
Best Safety Initiative by a Rental Company: SUNBELT RENTALS UK, for its multi-faceted safety strategy.
Small/Medium Sized Rental Company of the Year: EUROTECNO (Italy).
Large Rental Company of the Year: ALAYAN , operating across Italy, Spain, and Portugal.
ERA/IRN Rental Person of the Year: BODEL BLOM , Managing Director, Byggutrustning Luleå AB (Sweden).
Lifetime Achievement Award: MICHEL PETITJEAN , in recognition of his outstanding service and leadership as ERA Secretary General.
ERA thanks all speakers, sponsors, exhibitors, and participants who made this edition of the European Rental Awards and ERA Convention a success.
As the industry continues to evolve, the ERA Convention remains the leading platform for knowledge exchange, collaboration, and shaping the future of equipment rental in Europe. IRN You can find more information about the 2025 ERA Convention, including pictures and presentations here: https://erarental.org/event/era-convention-2025
Carole Bachmann (left), with Michel Petitjean (right), during the European Rental Awards
