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Looming large
Although two months have passed since Bauma took place back in April, the event loomed large enough to have a significant presence in this issue of the magazine.
Bauma laid to rest the argument that was still being made ahead of the 2022 edition of the show that since the onset of Covid the days were numbered for in-person events.
Yet, just as exhibitors were opening their stands to the industry, US President Donald Trump was adding a dose of uncertainty on a global scale with the threat of global tariffs.
This did not dampen the spirits, however. After all, if there is one thing that has become the new normal since Covid, it is uncertainty.
And, Trump’s tariffs were not the only tariffs under discussion, with anti-dumping duties having been introduced on Chinese equipment entering the US and EU, and antisubsidy duties on their way. (These have now been introduced - see a summary in News Extra).
While the EU and the US have their challenges, China has seen a significant downturn. As a result OEMs in the country are focusing on export opportunities.
One of the tactics is localised production, discussed in this issue through a range of interviews with major manufacturers headquartered in China, Japan and the US.
New equipment launched at Bauma is also a theme of the issue thanks to the vast array of new products and industry news to discover during the week-long show.
In our constant bid to be truly international, we also have an interview with South African firm Kwick Access Rentals. Its owner Stephanie Erasmus is the first female to run a rental company in the country, and has a clear vision of how to grow it to be in the top five.
With contributions from Southern Africa to Northern Europe, I’m hope there will be something here for you.
Euan Youdale Editor
ACCESS PORTFOLIO
Bauma was awash with news, products and topical industry issues, which can all be found across the pages of this issue.
Editor, Access International, Southfields, South View Road, Wadhurst, East Sussex TN5 6TP, UK. +44 (0)1892 786214 euan.youdale@khl.com
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6 NEWS
Manitou acquires robotics specialist, Horizon makes move in Malaysia, Aichi gets new majority owner, APEX & IRE return to Maastricht.
11 SUBSIDY TARIFFS
The European Union has announced new tariffs on MEWPs imported from China, designed to make up for Chinese state subsidies. AI reports.
14 SPIDER LIFTS
The spider lift sector is one of the strongest in the access industry thanks to its many applications outside of the cyclical construction market.
CHINA STRATEGIES
18 LGMG
Chairman Yu Mengsheng on a slowing domestic market and its international expansion vision.
21 EDDIE PRECISION
Components specialist is striking out with major plans for growth home and abroad, says Chairman Song Fei.
22 INFOR
Garbage truck and road sweeper giant looks to acquire an access OEM. MD Yu Xiaoyue on company plans.
26 ACCESSM20
The world’s largest access OEMs, ranked by revenue.
29 INTERVIEW JLG
Shifting global dynamics, sees JLG accelerate its localization strategy. President Mahesh Narang explains.
32 REVIEW
With attendance reaching 600,000 visitors from 200 countries, Bauma 2025 was a barnstorming event.
39 INTERVIEW TADANO
CEO Dean Barley on how the acquisitions of Manitex and Nagano has given access a new meaning.
42 NEWS
The latest news and initiatives from the Federation.
45 SCISSORS
The latest models and updates are all about making the most of customers’ requirements.
49 INTERVIEW KWICK ACCESS
Stephanie Erasmus aims to bring Kwick into the country’s top five in as many years.
The PM products stand at Bauma in Tadano livery, following the acquisition. See the interview with Dean Barley, Page 39.
IN BRIEF
■ Herc Holdings Inc. has said that its planned acquisition of H&E Rentals has moved a step closer to completion after it satisfied some of the regulatory requirements linked to the deal. The regulatory requirements cover antitrust reviews and other compliance checks designed to ensure that the acquisition does not create unfair market dominance or reduce competition within the equipment rental industry. The company said it has now met those obligations and addressed any concerns raised by regulators, clearing an important hurdle on the path to final approval.
■ US rental company Sunstate Equipment is expanding its presence in Texas with the addition of a new branch in Conroe. Located at 661 Frazier Commerce Drive, Sunstate said the new site enhances service coverage in the growing North Houston region, including The Woodlands, Montgomery, and surrounding areas. It will offer a full range of construction equipment for rent, supporting commercial, infrastructure, and industrial projects.
Manitou acquires robotics firm and creates division
France-based Manitou Group hereby announces the acquisition of Sitia’s robotics division.
This transaction is in line with the Manitou’s newly Lift strategic roadmap unveiled in late April. A such, the company said it is positioning robotics at the core of its innovation strategy through the investment
in a proven specialist in the domain.
The acquisition will see seven team members, including those with doctorates and engineers, who are experts in the development of robotics, integrate into Manitou Group’s R&D department. One of the team’s previous projects has been the development of an
autonomous agricultural tractor, the Trektor.
It also encompasses the intellectual property of Sitia’s robotics division, which will enable the group to expedite the development of high valueadded products and services.
Following the deal, the group will set up a new division Manitou Group Robotics. AI
New colour scheme for Sinoboom
Sinoboom has launched a new two-colour paint scheme.
Dubbed the Red Flame Reborn, the new colours, which will be introduced across the manufacturer’s global range, were presented for the first time on its booth at the CICEE exhibition in Changsha, China, today.
The paint scheme incorporates Star Flame Red (RAL 2002) and Star Shield Green (RAL 6012) as its core colours. Star Flame Red is an upgraded version of the classic red from the early days of the company, which it said symbolizes
AXOLIFT PARTNERS FOR INDIA PRODUCTION/DISTRIBUTION
Low level access manufacturer Axolift has signed a distribution and production deal with India-based Gemini.
The partnership was confirmed following discussions at Bauma earlier this month and covers the sales and distribution of Axolift products across India, as well as the local production and assembly of Axolift equipment.
Massimo Grossele, CEO of the Gromet/Axolift Group, said, “We are extremely pleased to have started this important collaboration with the Sethi family. The Indian market is vast and will only continue to grow in significance over the coming decades.
“Additionally, we have initiated a study into producing components in India for our factory operations in Italy.”
passion for innovation. It is sealed with automotive-grade coating technology for enhanced glossiness. Star Shield Green represents industrial safety, and its contrast to Star Flame Red is designed to enhance the identity of Sinoboom equipment in the marketplace.
Electric, hybrid and diesel machines each have an additional colour flash, to set them apart from each other and improve efficiency in fleet management. The power types are labelled Electric Green, Diesel Yellow, and Hybrid Blue. AI
APEX & IRE RETURN TO MAASTRICHT
Two major exhibitions for the access and equipment rental industries – the APEX aerial platform show and the International Rental Exhibition (IRE) – are returning to Maastricht, the Netherlands in 2026. The shows will have new educational sessions to enhance visitor experience.
Last held in June 2023, the 11th APEX and 8th IRE (including two ‘RentEx’ editions) will be co-located on 2 to 4 June 2026 at the Maastricht Exhibition & Conference Centre (MECC). As in previous years, APEX will be supported by IPAF and the European Rental Association will hold its
Sinoboom’s new colours across its range.
Massimo Grossele, Gromet/ Axolift Group with Rajiv Sethi, Gemini at Bauma.
CMC ENTERS FRANCE
Italian spider lift producer CMC has entered the French market after signing a partnership with a new organisation in the country.
Axeo All Road is a newlycreated division of lifting and handling company Klaas All Road, that will specialise in working at height equipment and represent CMC across France. The deal was officially signed at Bauma earlier in the month.
The new division benefits from its parent company’s network of eight branches across the country. CMC is also set to benefit from All Road’s membership of the Deumin Group, a leader in public works sectors across France.
Alessandro Mastrogiacomo, Sales and Marketing Manager of CMC, said, “France is a strategic market for our sector and, thanks to this collaboration, we will be able to offer reliable and cuttingedge solutions for working at height, strengthening our position in Europe.”
The deal includes full pre- and post-sales service and training.
Horizon makes move in Malaysia
China’s largest rental company Horizon Construction Development is to acquire an 80% share of Malaysian rental firm Tong Heng Ltd (TH). The remaining shares will be held by former majority owner Chan Heng Choy.
The price for the majority shareholding was RMB299 million (€37 million).
TH will become a subsidiary of Horizon Construction Development and the deal includes options for both parties to agree a future purchase by
Horizon of the remaining 20%.
Horizon has a MEWP fleet of more than 160,000 units in China.
TH is one of the largest rental business in Malaysia, with a fleet spanning aerial platforms, earthmoving equipment, cranes, power generators and more.
Its fleet of 1,200 MEWPs ranked it at 71 in the Access50 listing of the world’s largest aerial platform rental companies, published by Access International.
TH is headquartered in Masai, Johor Bahru, very close to Singapore.
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For Horizon, the deal represents a continuation of its international growth strategy which has seen it move into international markets including Indonesia, Vietnam and Saudi Arabia. AI
Expansion into Europe for AT-PAC
AT-PAC, the US-based scaffolding specialist and a division of Umdasch Industrial Solutions, is finalizing its strategy to implement a significant expansion across Europe, with multiple new branches set to open in the coming months.
“We’re in the latter stages of opening several branches across Europe, which will strengthen our position and bring us closer to customers in key markets,”
Paolo Zumaglini, CEO of Umdasch Industrial Solutions, told SA during Bauma.
AT-PAC has 18 branch locations globally, including an established presence in the UK
Robert Hauser, CEO of Doka; Paolo Zumaglini, CEO of Umdasch Industrial Solutions; and Josh Dundon, CEO of AT-PAC, at Bauma 2025.
and Netherlands, inherited from its pre-acquisition footprint. By 2026, the company hopes to have opened 15 additional locations, nearly doubling its size.
A dedicated branch in Sweden has been established,
and an entity in Germany is planned to launch later this year. Additional locations in Italy, Poland, France, and Norway are currently in development. AI
IN BRIEF
annual convention at MECC on 3 and 4 June during IRE. It will also hold the European Rental Awards dinner on 3 June.
Over the two shows an estimated 250 suppliers and manufacturers will display a wide range of aerial platforms, as well as rental technology.
■ JLG has introduced new features to its IoT (Internet of Things) platform ClearSky Smart Fleet The latest enhancements, including the Digital Analyzer Reader, Automatic Site Networks and Elevation-Based Localization, are designed redefine how fleet managers monitor, manage and maintain their equipment. “This is about transforming telematics from a physical world to a digital one.”
CMC signs the distribution partnership with Axeo All Road at Bauma 2025.
NEW PARTS SUPPLIER FOR GENIE
Genie has appointed Trex Parts as its new parts provider in Germany.
Based in Sittensen, the company provides parts in the forklift and industrial trucks sector, including a user-friendly online platform to supply independent workshops and service technicians.
With its new distributor agreement with Genie, Trex Parts said it is positioned to provide parts to a new, expanded customer group. Customers can quickly search and find required parts, which are easily available.
According to the company nothing will change for existing Genie parts customers in the market. They can continue to order as usual from Genie dealers or directly from Genie’s online platform.
However, the new partnership will appeal to new B2B customers with a high parts demand that do not have direct access to Genie spare parts. Trex.Parts can ship parts from its warehouse quickly.
Aichi gets new majority owner
Itochu Corp has acquired a 27% share of Japanese aerial platform manufacturer Aichi Corp. The deal will see Itochi become the largest shareholder of Aichi, taking over from Toyota Industries Corp, which will remain a minority shareholder.
The deal, described as a “capital and business alliance”, will see Itochu help Aichi develop its export sales and well as its offer in areas such as finance, after-sales service and used equipment. The transaction is expected to close in mid-May.
Itochu, which is one of Japan’s largest trading companies, said it would establish a new maintenance and rental business for Aichi’s aerial platforms in Japan, and for export markets would “make the most of its networks to conduct market surveys, devise strategies and cultivate local partners in
FINANCIAL HIGHLIGHTS
different countries, endeavouring to facilitate the quick expansion of Aichi Corp’s products overseas.”
Aichi is a famous name in aerial platforms, producing truck mounted aerial platforms, scissors and self-propelled booms, and digger derricks.
Itochu said it had a 70% market share for truck mounted units in Japan. It reported sales of €327 million in 2024 and is forecasting €358 million this year.
It will be Itochu’s latest move into construction equipment and rental. It is owner of US equipment manufacturer Multiquip and is an investsor in the online rentals portal Big Rentz.
Itochu has headquarters in Tokyo and Osaka, and is active in multiple countries, with seven offices in Japan, 87 outside Japan and 4,100 employees. AI
■ Terex Corp.’s Aerial Work Platforms (AWP) segment, which includes Genie and Terex Utilities, reported a -27.8% yearover-year decline in first-quarter 2025 net sales, totaling $450 million. The segment’s operating profit dropped -97% to $2 million from $92 million in Q1 2024, as the company said it navigated a strategic production pullback that aligned with softening market conditions. “Aerials and MP operating margins were impacted by production cuts in the past two quarters that exceeded the decline in sales for that period,” said Terex President and CEO Simon Meester.
■ JLG’s Q1 2025 sales fell -22.7%, or $280.4 million, to $957.1 million, a sharp decline from 2024’s Q1 sales of $1.24 billion. According to parent company Oshkosh, the downturn was driven primarily by lower sales volume in North America, which the company reported in 2024 Q4 was experiencing “softening demand”. Operating income for JLG was also significantly impacted, plunging -50.5% to $103.1 million, or 10.8% of sales, compared to $208.1 million, or 16.8%, a year earlier. Oshkosh said the drop reflected not only reduced volume and pricing pressures, but also higher operating and development expenses, less favourable manufacturing absorption and ongoing investment in new product development.
■ In an uncertain economic and geopolitical environment, Haulotte said in its 2025 first quarter results, “the slowdown in the global aerial work platform market that started in the second half of 2023, has continued in early 2025.” Haulotte achieved a turnover of €131 million in the first quarter, an 18% decrease on the €157 million recorded in the same period last year. However, this represents a modest increase of 3% over the previous quarter.
■ United Rentals has said that rental revenues for the first quarter of 2025 have increased by 7%, driven by demand across both construction and industrial end-markets. Rental revenues reached $3.1 billion in the first three months of the year, compared to $2.9 billion in the same period in 2024. Total revenues increased by 6.7% to $3.7 billion. The company said its specialty division, which includes Power & HVAC, Fluid Management and Trench Safety, now accounts for roughly 33% of total revenues annually.
PEOPLE NEWS
Former Riwal CEO PEDRO TORRES is to join Alayan Rentals, the rental division of Tesya Group, to head up its Alayan Rentals Iberia Business Unit. Torres, a veteran of the industry with more than 30 years experience, was CEO of Riwal for six years, before standing down in 2024 following its acquisition by Boels.
Before that, he worked at Nacanco, where he served as CEO Spain and Group CEO. Later, he led Hune Rental as managing director. CEO Vincent Albasini said the company wants to position itself as a “multi specialist” that provides fully integrated solutions to its customers based on the application.
Haulotte has appointed GUILLAUME VAN HOECK as Managing Director for Europe, succeeding Patrick Murris. Van Hoeck has been with Haulotte since 2014.
ERIK BENGTSSON is to step down from his role as CEO of Ramirent Group on 15 August 2025, it has been announced. Bengtsson has led the company since 1 January.
MARTIN HOLMGREN is to step down as chief operating officer of Cramo Holmgren was key during the Boels’ takeover of the company.
Zoomlion Access has appointed CHRIS BIRCHALL as Service Manager for Europe. He was previously with Zoomlion after sales.
EU subsidy tariffs outlined
Chinese manufacturers of MEWPs importing machines into Europe are to remain under significant tariff pressure after the EU said it would introduce new charges levied on companies benefitting from indirect state subsidies.
After launching a probe into the sort of subsidies being received by Chinese MEWP manufacturers, the EU said it had introduced new anti-subsidy tariffs ranging from 0% to 14%.
The tariffs come on top of a series of anti-dumping duties which the EU imposed last year, ranging from 22% to 49% on MEWPs originating from China following an investigation into allegations of Chinese OEMs ‘dumping’ stock into the market at unsustainably low prices.
Revising original tariff levels
However, the EU said that the two duties would not be imposed on top of each other but instead it was revising the original tariff levels to take into account the latest findings
(see table) so that it would avoid ‘double counting’ or doubling up on the rates being charged.
The tariffs apply to self-propelled aerial platforms – including articulated and telescopic booms, scissor lifts, and vertical masts with working heights above 6m. They also cover pre-assembled or ready-toassemble structural elements like chassis, turrets, and lift mechanisms, but exclude standalone components and vehiclemounted aerial devices.
The anti-subsidy enquiry specifically examined how Chinese government policies might give manufacturers an unfair advantage in the EU market. The European Commission stated that “businesses in China operate in a specific environment which… features numerous mechanisms that provide the Government of China (GOC) with substantial degree of control over any aspect of the economic activity in the country.”
According to the Commission, this
The European Union has announced new tariffs on MEWPs imported from China, designed to make up for Chinese state subsidies.
influence distorts market behaviour: “This tight control prevents economic operators from acting as rational market operators seeking to maximise profits, and in fact forces them to act as an arm of the government in implementing its policies and plans.”
Furthermore, the Commission highlighted the state’s role in China’s banking sector: “China’s financial system remains dominated by the banking sector and the state controls the banking sector through ownership, as well as through personal ties.”
The conclusion? Chinese manufacturers benefit from preferential financial conditions such as low-interest loans and subsidised bonds – benefits that the EU deemed countervailable subsidies.
The investigation also scrutinised the financial state of selected OEMs, comparing their solvency and liquidity risks with the financial assistance they received. In some cases, they found investments that could only be explained by non-commercial motives, like compliance with state policy.
“Only investors having motivations other than a financial return on their investment, such as compliance with the legal obligation to provide financing to companies in encouraged industries, would make such an investment,” the Commission noted.
As a result, the EU confirmed that exporters were receiving unfair financial advantages in the form of credit lines, bank drafts, and preferential bonds, which led to the imposition of the anti-subsidy duties. To avoid ‘double counting’ penalties, the EU revised the earlier anti-dumping tariffs, leading in some cases to lower overall duties.
Both investigations stemmed from a
formal complaint by the Coalition to Restore a Level Playing Field, a European industry group which includes French MEWP manufacturers Haulotte and Manitou which was concerned that an influx of competitively priced Chinese-built MEWPs is distorting the European market.
Protectionist responses
Already similar claims by manufacturers across a range of industries has led to a wave of protectionist responses across major markets. In 2021 the US International Trade Commission announced countervailing tariffs ranging from 11.95% to 448.70% on Chinese MEWP imports.
“[What happens next] depends on the behaviour of the competition,” said Haulotte CEO Alexandre Saubot, speaking to Rental Briefing. “I never bet on the behaviour of the competition. I try to envisage all of the options and be ready for all of them. They will have to decide if they increase their selling price or if they squeeze their margin to keep where they are. That’s not my call. The worst thing for us is if they squeeze their margins and the tariffs have no effect but they also need to make money one day.”
Saubot noted that Haulotte’s own Chinabased factory does not export to the EU, so it is not affected by the duties. He also cautioned that the current wave of imports cleared before the duties came into force means that the real market impact won’t be visible until 2026.
Meanwhile, Chinese firms have rejected the EU’s findings. The China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME) claims the sampling process used was flawed, and argues that more affordable aerial platforms contribute to improved safety for European workers.
The new tariffs are also prompting some Chinese OEMs to relocate manufacturing to Western markets to avoid tariffs. Names like JLG, Sinoboom, LGMG and Zoomlion – all of which exported MEWPs from Chinese plants – are among those rethinking their production strategies.
Zoomlion, for instance, recently announced a €100 million investment in a new Hungarian factory for MEWPs.
The Hungarian site will be developed by European listed developer CTP, adapting a 35,000 square metre logistics facility and
adding a 20,000 square metre testing area for scissor and boom lifts.
At Bauma, Zoomlion Access General Manager Ren Huili told Access International the duties had forced the company to speed up plans for localised production: “The tariffs are there and cannot do anything about that. We will just stick to our plan to manufacture locally – as a global local company, not just a trading company.
“In Europe, we will have R&D, manufacturing, services and a sales pool and we will put Hungary at the centre of our European operations.”
Localised production
JLG Industries has also started shifting production to Europe. The USheadquartered firm, which also produces in Tianjin, China, has ramped up European operations through facilities such as its Hinowa plant in Italy and its Power Towers site in the UK.
Although JLG avoided anti-subsidy penalties, the company remains subject to anti-dumping tariffs. See this issue’s interview with JLG President Mahesh Narang for his comments on the subject. AI
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LOW-NOISE
New strengths
The spider lift sector is currently one of the strongest in the access industry, thanks to many the product type’s applications being outside of the cyclical construction field. In fact, some spider manufacturers which also produce other types of access equipment are now focusing on the spider segment as it promises a more stable outlook.
One of those is Oil & Steel, part of Manitex, which has been acquired this year by Tadano. The company is established in both the smaller truck mount and spider sectors. But as Giovanni Tacconi, CEO & VP of Manitex International, tells AI, spiders will be the main focus going forward.
“The 3.5 tonne [GVW truck mount] area is a jungle today. For example, with emissions we don’t know what direction Europe is taking trucks in and which kind of fuel we are going to use.
“So, we will probably concentrate on the spiders and hold steady on the truck side.”
Tacconi added, “By combining our strengths [with Tadano], we will enhance efficiency, expand our capabilities, and be able to quicker introduce new technologies to better serve customers.”
Product of choice
Imer is another example of a company concentrating on spiders. The Italy-based manufacturer also produces scissors but is now seeing that market as too competitive, with low price points.
The company was launching the 18m working height IM R18 SA Pro at Bauma, which offers 11m at 90kg working height – the best outreach in the market at this
FIRST FOR SINOBOOM
Sinoboom launched the SPA27J spider lift at the show. Its presence marked the first appearance of a Sinoboom spider lift model at a European trade show.
The unit is compact and lightweight, with adjustable crawler height, and independently controllable on either side. It offers 360° continuous turntable rotation, and a double section boom with a wide operating range.
working height, says Imer. The model is another example of how the industry is moving to ever more flexible options.
Apart from a high-resolution screen on the controller, with an advanced user interface system, there is the automatic home function and automatic outriggers. The IM R18 SA Pro fits into the series under the range topping IM R20 and is available in four power modes, but the company is focusing on hybrid.
“We will continue with scissors but the core business will be spiders. The level of competition in scissors is very strong and it’s a high volume product,” Imer confirmed.
Spiders OEMs are also looking to expand their presence in the rental market.
AI delves into the latest trends in the growing spider lift market.
On the PM stand at Bauma, Oil & Steel’s products were already in the Tadano livery.
The IM R18 SA Pro was new on the Imer stand at Bauma.
In May CMC entered the French market in a deal with Axeo All Road, a newly created division of lifting firm Klaas All Road.
CMC’s latest lift, the CMC S20 has been presented across a range of shows in recent months, including Bauma. Dieter Roters, Managing Director of CMC Deutschland, said, “With the new S20, we are positioning ourselves in a segment of machines suitable
265 was launched in the first quarter this year.
for a wide range of tasks, also aiming to gain a foothold in the rental market, where such equipment must demonstrate its versatility and efficiency, from forestry applications to pure maintenance and construction.”
Advancing technologies
According to CMC the 19.9m working height unit marks a significant evolution in geometric double-pantograph platforms. Its geometric design allows a maximum outreach of 10.4m at full load in the basket, with the platform equipped with advanced automatic stabilization technology.
It is designed to be compact, with a total weight of 2980kg and is ideal for working in complex environments, such as congested urban areas.
The platform is equipped with a 90°+90° rotating basket with a quick-release system, enabling fast installation and removal, and space for two operators and their tools, with a maximum load capacity of 230kg.
Finland-based Leguan Lifts’ renewed focus on the rental sector has come with the latest addition to its range. The Leguan 265 was launched at a distributor event at the company’s headquarters in Tampere during February. One of the 26.5m working height model’s key offerings is its intelligent operating system, known as the EDX (efficiency-driven experience).
The system is combined with advanced electronic valve technology which ensures that hydraulic flow is distributed precisely between all boom functions, allowing the operator to use multiple boom movements simultaneously and precisely, at high speeds.
The system is also self-learning in
US ATTRACTION
Spider lifts are booming in the US, which is the biggest market for many European spider lift manufacturers.
Teupen was at Bauma with the its new owner Altec emblazoned on its equipment. The company promises to widen its series of spiders with completely new 24m and 27m working height articulated products, along with a 24m telescopic model. Now, said former owner Martin Borutta, that Altec has acquired Teupen from Dingli, the whole range up to 21m will be redesigned. “Altec gives us additional reserves, along with more market reach and support.”
He said sales in the US would now take place directly through the Altec network, where the company will expand its insulated spider line. “Altec needs our products in the US where there is huge growth for spiders,” added Borutta.
The Teupen stand at Bauma.
Leguan Lift’s
that sensors measure and cross reference movements and adjusts in real time to meet the operator’s needs. It automatically optimizes speed and acceleration based on the working area, whether the basket is near the machine or at maximum outreach.
The result is a smooth experience, meaning the machine reacts immediately when the operator moves the joystick, which is particularly important when taking on demanding applications in tree care and construction. For this purpose, the lift combines a low centre of gravity, a rugged track system with unrivalled ground clearance, and an impressive 45% gradeability. The machine itself is light weight at 3920kg.
Esa Vuorela, Leguan Lift’s managing director, explains the machine is the result of the company’s aim to offer complementary products with common components.
“We are just getting into rental. And we couldn’t do it before because we had very different products. But now we have similar machines with the same user interfaces, which makes the equipment rental ready.”
Ready for rental
CTE was showing its renewed Traccess 200 at Bauma with a new design in line with Traccess 160 and Traccess 180 models. It reaches a working height of 20m and adopts the S3 Evo system – all with the purpose of aiming it at the rental market.
The company’s popular CTE Traccess 230 has also recently been evolved with the introduction of the S3 Evo system.
And in another offering to the rental sector CTE presented a new interface for the Traccess range at Bauma, featuring a larger display and graphics designed to make controls more intuitive and simplified. The platform’s parameters are kept under control
NEW POWERS
Hinowa was presenting a number of lithium battery powered lifts on the stand of parent company JLG at Bauma.
Making its debut was the new telescopic spider boom, the TeleCrawler30. Powered by a lithiumion battery pack that eliminates CO2 emissions, the model reaches a maximum working height of 30m, with 300kg loading capacity. It adds to the range which includes 13m and 22 units.
Visitors also saw the bi-energy version of the Lightlift 20.10. The 20.15m unit has IPM electric motor guaranteeing efficiency,
while in use, increasing productivity.
Easy Lift was also putting versality of use for operators to the fore at Bauma with the world premiere of the RA21.
The 21m working height RA21is a double-pantograph spider lift with a 1.8m jib, offering an outreach of 10m, and an up and over clearance of 9.3m.
It is designed for a wide range of applications, from maintenance and installation work in the construction sector to tree pruning and operations in areas with limited accessibility. Therefore it is equipped with an automatic stabilization system and proportional electric controls. Among the various optional accessories available is the Easycom remote diagnostics system, which enables quick troubleshooting
Measuring a compact 4.54m length and 0.83m width the basket, the RA21 has a capacity of 230kg and can operate in confined spaces. Thanks to its low weight of 2,850kg, it is easily transportable on a trailer.
The platform is available with different engine options: gasoline, lithium battery and a hybrid.
Palazzani premiered two new lifts at Bauma this year in the company’s full electric Eco range.
The XTJ 52+ Eco is the tallest electric spider lift in the range and features Palazzani’s Type 2 charging system, allowing for fast and flexible recharging in which operators can easily recharge the machine at public stations or dedicated setups.
With a working height of 52m and a horizontal outreach of 19.5m, the XTJ 52+ Eco can operate in many applications, from infrastructure projects to urban maintenance. Its compact design makes it ideal for difficult access. It is also equipped with a hydraulic winch with a 980kg capacity.
Compact design
The second launch is the very compact TSJ 30.1 Eco. The fully electric power system delivers zero emissions and drastically reduces noise pollution.
Earlier this year, Palazzani also launched a new 21m working height lift, extending the manufacturer’s 17-25m TZX range.
Key features of the lift are its dual articulated and telescopic aluminium structure, towability, lightness, compactness, and manoeuvrability, said the manufacturer.
With a maximum working height of 21.20m and a horizontal outreach of up to 9.5m, the spider offers a 200kg basket capacity.
Thanks to the aluminium boom structure, the TZX 210 is light at just 2.5 tonnes. AI
CTE’s new Traccess 230 in the US.
Palazzani’s booth at Bauma.
Easy Lift’s RS21 was new at Bauma.
The Lightlift 20.10 spider lift.
Going global
Trailblazer
As one of the first major Chinese construction OEMs to move into the access market in 2015, LGMG has ridden high on a wave of a booming domestic construction market, helping it to expand into European and US markets.
But since then, company chairman Yu Mengsheng says the company has had to face a slowing domestic market and the introduction of trade tariffs on many of its exports.
“The past five years have been hard, but for many the next three years will be even harder.”
So says Yu Mengsheng, the chairman of Lingong Heavy Machinery (LGMG), one of the world’s top ten biggest access platform manufacturers.
LGMG AT BAUMA
At Bauma 2025, LGMG displayed its T26JE-2 and T38J-2 telescopic boom lifts and the AR20JE-2 articulating boom lift. The T26JE-2 has a new parallelogram tower boom. The T38J-2 is equipped with an X-type chassis expansion structure for compact transportation and operations in confined areas. Both T26JE-2 and AR20JE-2 are powered by large capacity Lithium battery and have PMSM (permanent magnet synchronous motor) as a lifting motor.
As one of the first major Chinese construction OEMs to move into the access market in 2015, LGMG has ridden high on a wave of a booming domestic construction market, helping it to expand into European and US markets.
The company currently sends machines to 60 regions around the globe and some 40% of production output at its vast Jinan site is access equipment, complementing LGMG’s longstanding mining product division.
Post-pandemic challenges
But, since the pandemic, Yu says, the company has been beset by a long list of challenges including stalling domestic growth, a highly competitive Chinese rental sector, the introduction of anti-dumping and anti-subsidy tariffs on MEWPs imported from China to the EU, US import tariffs and becoming the subject of an investigation by the UK Health & Safety executive after one of its machines was involved in a serious accident.
“In 2015 we thought there would be 10 years of growth in the Chinese market, but it turned out to be only five,” Yu says. “Before [2019] the market was very robust and everyone made a profit.”
Fierce competition in the market led manufacturers to offer machines to rental firms on wildly attractive long payment terms – many of which ended up never being fulfilled.
“As the big rental companies grew, fierce competition was introduced to the market, which brought down prices and overall profit,” Yu says. “Many players in the market have been averse to sensible risk management.”
With its domestic economy slowing since the pandemic and the Chinese government not spending as much on mega project construction, Yu says Chinese customers
have not been buying in the same sort of numbers.
In addition, he says, LGMG and its competitors have become victims of their own success. The reliability of Chinaproduced equipment has proven to be high, meaning MEWPs can have a 10-year life cycle and therefore many customers are not seeking to replace their fleets.
Overseas sales too are facing roadblocks.
This year the European Commission introduced new anti-dumping and antisubsidy tariffs on MEWPs imported from China to the EU.
The move has led many MEWP manufacturers to set up production facilities outside China in order to avoid the added charges.
LGMG started production in its highlyautomated 15,000-unit capacity Mexico factory, located in Monterrey, in December 2023 but at present has no European production facilities.
The company says this new plant can accommodate production for the US market, and some for the increasing demand in Europe. However, the company estimates that currently 99% of the equipment it
Yu Mengsheng, LGMG chairman. PHOTO: KHL
Part of the LGMG factory in Jinan, China.
LGMG’s AR20JE lift in action.
Three major manufacturers from China share their goals for global expansion in the access industry: established OEM LGMG, components giant Eddie Precision and environmental solutions provider Infor Environmental Technology.
sells to European buyers is produced in China and is therefore incurring duties of around 30%.
Moving production out of China
While the company’s Mexican factory, with its 15,000-unit capacity, can meet some of Europe’s total demand, it won’t be able supply all of it, says Yu. “We produce a wide
range of equipment there but most of it will be for the US market.”
LGMG originally had a 4,600 square meters branch facility in Rotterdam and three years ago built another 18,000 square meters warehouse for parts and distribution.
“We were the first [Chinese manufacturer] in Europe to set up a branch in the continent,” says Yu, “And the first to set up a parts centre.” However as yet there is no production on the continent.
Therefore, the plan is to set up production facilities in Europe, with part of that strategy being to find a suitable partner on the continent. Whether that will involve an acquisition in the region Yu cannot yet confirm.
More distressingly for Yu, one of the company’s latest products, the SR2024E rough terrain scissor lift, was involved in a recent accident in the UK and is currently being investigated by the UK’s Health and Safety Executive (HSE).
“We feel very sorry for those people affected by this. Nobody wants to see an incident like this, especially the families that have been involved,” he told Access International LGMG says it will provide all the support it can to the HSE and the investigation. (See more details in the box below).
Yu added that LGMG prides itself in the quality of its products. “We have been in business for 11 years and never had
RESPONSE TO THE UK ACCIDENT
The incident in late March on a site in Northampton, saw the platform of an SR2024E rough terrain scissor lift detach from the scissor stack, leaving the two individuals working in the basket with significant injuries. Yu said LGMG would provide all the support it could to the HSE and the investigation.
As Yu explains, the SR2024E is a newly designed product that is CE certified. Following the incident LGMG carried out a full test of the model and confirmed that it is fully compliant with European EN280 standards. While the cause of the incident is not yet known, as the HSE continues its investigation, LGMG, in a statement released after the incident, advised its customers to temporarily suspend the use of the SR2024E model.
Since the accident, speculation, including on social media, has been rife and in a statement to LGMG urged the industry to wait for the official findings of the investigation before drawing conclusions.
“Any suggestion that any LGMG machinery (other than the SR2024E) is not fit for service or should be quarantined is wholly misguided and influenced by the damaging falsehoods that have circulated in the aftermath of the incident. LGMG is established in 70 countries, and this incident is the first one,” Yu said. “We do not know the reason for this incident. Whatever the HSE finds we will respond appropriately.”
any issues like this, in China, the UK or anywhere else.”
Yet, despite the all-too-real challenges of the present, LGMG is optimistic for the long-term prospects of the access platform market, both in China and overseas.
As far as the US market is concerned, the outlook is positive, believes Yu, with big construction projects, and increased sales there for LGMG over the coming months, while construction relating to new energy and data centres, for example, is providing major opportunities.
Meanwhile in China the company predicts that the total number of MEWPs operating in the country will rise significantly from around 800,000 now to 1.2 million in the next five years, driven by a rebound in the construction sector in big cities and growth in the vast rural areas.
“In time demand will come back through the reconstruction of large shopping malls and high-rise buildings, says Yu, “But for real growth the government must put more effort into new buildings.”
Yu believes that with equipment prices down, it means small outfits in rural areas can afford to invest in it, replacing traditional forms of working at height.
“There is a population of 1.4 billion in China and there are more than 10,000 small towns. “Access equipment is penetrating areas outside the main cities and into county level.”
Chinese rental market matures
On top of that the rental market in the country is becoming more mature. Some of the smaller rental companies have ceased operation, while the larger rental companies have started increasing their rental rates, explains Yu.
Furthermore, those small family-owned businesses, which are increasing their demand for access equipment, are looking for short term, 10 to 20-day rental, and the industry is seeing a shift away from the longer-term rental model.
“For strong companies the most difficult times are over, and the market is slowly getting better.”
Precision engineering
China-based component supplier
Eddie Precision is striking out with major plans for international expansion as it aims to become an alternative supplier to longstanding global brands.
Ambition is certainly a word that springs to mind when considering Eddie Precision’s growth path over recent years, combined with investment in new production facilities outside the country and plans for an aerial platform division.
Established in 2003 as a specialist in hydraulic hammers, crushers, shears and grapples in Yantai, Eddie has grown quickly and now incorporates six wholly owned subsidiaries. They cover a comprehensive range of components from pumps, control valves and motors to industrial robots, machining cutters, battery packs and energy storage systems.
According to Song Fei, Chairman and CEO of Eddie, the aim is to grow way beyond the company’s current annual revenue of RMB 3 billion to RMB 10 billion in the future five years. This will come though expansion in countries outside of China and a major increase in global exports, which currently represents 13% of revenue.
An example of the company’s global ambitions came in 2024 when it partnered with Kawasaki Heavy industries to create the Eddie KPM joint venture, of which Eddie has a 51% share. The venture will mainly supply pumps, control valves and swing motors to customers.
Eddie is now set to start production in a new $35 million Thailand factory from July. The eight-hectare facility will specialize in hammers and other hydraulic parts. If that were not enough, the company is planning to
build a hydraulic parts base in India covering a further 100,000 square metres.
There are also imminent plans to expand in Europe. “Europe is a good place for hydraulic equipment, so it is very important to us.” Says Song.
While there has not yet been a decision as to where the company will set up production in Europe, it is actively researching possibilities and should come to a decision in the next three to six months. “We could potentially buy a company.”
Global aspirations
Beyond Europe, there is potential in other parts of the world too, “But it depends on the market conditions. It is a very difficult market out there and the American market is particularly tough.”
The percentage of company revenue derived from the US market is around 5% and the hope is to grow this to 15%.
Apart from the new global facilities the company’s domestic plant will also contribute to the increase in export revenue. Eddie has already invested in 100,000 square metres of land for a new factory in its home town of Yantai to complement the 70 hectares it already occupies. And there is a further 80,000 square metres in the nearby city Jinan, which is a major industrial town.
Meanwhile, the company is aiming to substantially expand its offering to the aerial platform sector, with an independent division purely focused in this area. The workforce and product will be in place by the end of this year.
The new division will move into its own
production base in a former hammer factory that has been converted for that reason.
Asked if Eddie would expand its access-related facilities in Europe, Song said that it was possible and would depend on demand.
As far as the access industry is concerned Eddie has already signed up some of the largest players in the market as customers, including XCMG, LiuGong and Zoomlion, and now its is aiming its sights at major OEMs outside China.
“With everything that is happening at the company there was a risk that the access side of the business could have been pushed aside and forgotten, so it’s important we keep focused on it. Making it independent will be good to expand the product type in the company and will help expand relationships with current customers.
“We want to become an international company and expanding our global customer base is the aim.” Indeed, the company is in talks with major access brands outside of China and is confident of making deals.
Clear advantages
According to Song, Eddie has key advantages to help it expand abroad. Those include its massive production capabilities, including major investment in R&D. Then there is the advantage of cost-effective production in China, complemented by an existing global dealer network for its hammers that can be used as a springboard for its other divisions.
Song Fei, Chairman and CEO of Eddie.
Some of the components in Eddie’s vast portfolio.
From garbage trucks to MEWPs
The idea of China’s largest producer of environmental services equipment, such as garbage trucks and road sweepers, taking on the access industry to become one of its largest global players, may seem like an unlikely at first.
But for Infor Environmental Technology, based in China’s central powerhouse Changsha, the plan is a deadly serious one, with a large purpose-designated factory already earmarked and the potential for major acquisitions being one of its accessrelated goals.
To put Infore’s size into context, China’s total annual market for environmental products is RMB 20 billion per year. Infore takes 40% of the market, or RMB 8 billion.
According to managing director Yu Xiaoyue the move into access equipment to create the company’s next major revenue stream makes perfect sense.
While environmental solutions continues to provide steadfast revenues and profits, Yu believes the company must broaden
its horizons to help it adapt to future market fluctuation. “We really thought we should get into something else to expand our product range beyond our core offering. And we decided on access equipment.”
Apart from that the company provides advanced tracking and digital project management services across the vast contracts it has with the Chinese government.
Yu explains, “The access industry is increasingly focusing on new energy and intelligence and we have the ability to meet these expectations with our technology.”
Leading teachnologies
Infore’s expansive environmental line across sewer dredging trucks, kitchen waste units, garbage compactors, water sprinklers and road maintenance vehicles, to name but a few, includes advanced 100% electricpowered units for inner city projects and recent innovations in automated and automated vehicles. In addition, the company has already dabbled in access with its own in-house designed 22m working height truck mounted aerial platform that it launched in 2021, as part of its
Plus, there are links to the construction sector in the products Infore produces. “We have a good supply chain so it easy for us to enter the market.”
Although the aerial lift sector in China is undeniably competitive due to multiple companies operating in a depressed domestic market, and facing tariffs abroad with duties imposed on MEWPs produced in China entering the EU and the US, as well as those announced by the US administration, Infore is ready and willing to take on the challenges and has a plan to overcome them.
And when it comes to Infore’s global expansion plans, access is certainly the right choice, adds Yu, “We are aiming at internationalization and environmental solutions could be a bit slow for this, whereas access equipment is ideal for the international side of the company.”
Major goals for access
Infore expects its access division to reach RMB 200 – 300 million in revenue in the domestic market this year. “From next year we will go abroad and start global sales,” says Yu, “and in five years we aim to reach RMB 5 billion”.
“This may sound ambitious but it can be achieved through acquisition,” adds Mr. Yu. Indeed, the company has set its sights on major global manufacturers and, it says, has the means to do it.
Infore is part of a much larger holding company Midea, which produces electrical products for the home, ranging from refrigerators to washing machines. It has an annual turnover of RMB 400 billion, half of that comes from export – a great deal more than Infore which currently only derives 9.5% of its revenue from business abroad.
“As a group we have the experience and skills in global acquisitions and have the financial backing that will give support to AWP growth,” says Yu.
Ahead of any potential international
Infore has introduced an automated road sweeper.
CHINA OEMS
acquisitions, Infore will produce MEWPs for China at its Changsha factory, which is being fitted out for the purpose. The 50,000 square metre facility will have a 12,000 –15,000-unit annual production capacity for scissor lifts and 4,000 boom lifts.
International network
Infore will also be able to use the group’s existing facilities in Thailand, as well as a factory in Italy. The Thailand factory has 5,000 square metres of space, with potential plans to expand it next year, while the Italy plant boasts a 2,500 square metre space.
Apart from those, the company is also researching the possibility of opening a new factory in either Turkey or Hungary. Once that research is finalized the company will choose whether to set up MEWP production in the existing Italy location, or a new one in Turkey or Hungary.
On top of that the company owns an additional 120,000 square metres of land close to its headquarters in Changsha, which can also be utilized for MEWP production in the future.
As Yu explains the emphasis in Infore’s MEWP division will be on product development and choosing the right customer. One of the consequences of the highly competitive market and the low rental rates in China is that many equipment owners struggle to meet payments or choose manufacturers offering very long terms. “The goal is now to focus on the quality of our production but also choosing the quality of our customer that are able to meet payment terms for equipment.”
INFORE MEWPS
Infore officially entered the self propelled boom market in 2024, and is now building up its access line to build on the 20m working height boom lift and 19ft scissor lift that it now offers.
Next up will be 6m, 10m and 12m working height scissor lifts, along with 14m, 16m and 20m articulating boom lifts. There will also be two electric, lithium battery-powered telescopic booms with 20m and 26m working heights for China and two diesel models for the export market, with 22m and 28m working heights.
The company said it may also aim to launch an 8m, 4 tonne capacity telehandler aimed at the Middle East market.
Localization plan
And the company is confident of its capability to meet the demands of the market. “We have the resources and now consider AWPs as a core product type of the company. In the future we will upgrade to intelligent products and new energies. I do not see this as a big challenge.”
As mentioned, the company’s strong financial backing will be a vital aid to success going forward. “Strong financial support is key to survival. It means that some of the existing access manufacturers, which do not have that, will melt away, and in the next three to five years it will be the stronger players that survive.”
Along with many manufacturers in the MEWP sector, Infore sees localization of production as an important part of its international plans especially due to the
current tariffs on MEWPs in the EU and the US and the uncertainty of wider duties in the future. “Our first focus is on localization. Once we have the product line set we will rely on our local team to do service that will five support to rental companies.”
Digital development
Looking ahead Infore is also set to use its skills in digitalization and automation when focusing on product design. “We will start with new energy technology, then equipment intelligence, then move on to automation for certain environments.”
The company has already pinpointed areas of potential for automation for the access industry, such providing an automated robotic tool attached to a boom for painting work, and replacing the operator. AI
Infore is building on its two-model scissor and boom lift range.
Steadying the ship
The annual accessM20 provides a unique insight into the ups and downs of the access rental market.
This year’s listing of revenues from the 2024 calendar year confirms what we already knew; that the sector was seeing an overall downturn compared to 2023 – a year in which companies across the listing reported significant growth.
Weakening economies in Europe and China have not helped, along with lower growth in the North American rental sector. Uncertainty now seems to be a fact of life, and this is playing out in the latest accessM20 listing of the world’s largest access manufacturers, ranked by revenue.
Maintaining their longstanding positions at the top of the table are JLG and Genie, both with significantly lower growth than in 2023, when they saw 25% and 18% growth, respectively, compared to 1.5% and 2.5% in 2024. Other manufacturers of self
ABOUT THE accessM20
All non-US$ revenue figures have been converted to a common currency rate based on the value of the US$ on 6 June 2014. Detailed guidance was provided to manufacturers about what to include in their figures, as follows:
Revenues to include:
■ Revenues for the calendar year 2024;
propelled equipment were experiencing the same difficulties, as can be seen in the listing.
Facing the challenges
Some of the Chinese manufacturers are also reporting reduced growth in the period, following a tough construction environment at home, combined with huge levels of competition in the access industry there.
However, this is not the case across all the Chinese OEMs. Throughout 2024 manufacturers of self propelled lifts were awaiting the outcome of the EU’s antidumping investigation, which led to tariffs on China produced MEWPs entering the EU finally being confirmed at the beginning of this year.
Ahead of those tariffs being imposed
8 Time Manufacturing (Inc. Versalift & Ruthmann, France Élévateur. Movex)
(inc. Teupen)
(inc. Isoli)
■ Sales of new aerial platforms (self propelled booms and scissors, push around and low level access, trailer mounted platforms, truck mounted platforms, utility platforms such as insulated units, mast climbing work platforms, construction hoists and transport platforms);
■ Sales of used aerial platforms;
■ Revenues from after sales service and parts, relating to aerial platform products;
■ Other aerial platform related revenues, such as rental or re-rental activities.
Revenues to exclude:
■ Sales of non-aerial work platform products, such as telehandlers, cranes, utility sector digger derricks,transport trailers;
■ Revenues for service and parts relating to non-aerial products, (such as telehandlers, cranes, digger derricks, etc.).
China-based OEMs imported large quantities of stock to the EU to mitigate the effect of those duties. These deliveries are reflected in some of the 2024 figures.
Producers of access equipment that falls outside of serial produced scissors and boom lifts, such as spider lifts and truck mounts, also saw a more challenging year than in 2023. Even though much of their sales fall outside of the cyclical construction market to utility- and maintenance-related applications, this couldn’t fill the gap left by the wider market conditions.
Bright spots
As always, there are some exceptions. For example, Tadano has seen a massive rise year-on-year of 49%. Despite seeing a decline in the Japanese market, the company said it expanded its product line, and provided more products outside of Japan, leading to sales increased. As an example of this Tadano acquired crawler boom specialist Nagano in late 2023 and is actively growing its aerial platform division.
France-based Klubb has also seen a major increase in revenues, again due to the expansion of the company into Latin America, along with the integration of Titan Aero, and the Isoli Recovery range. Further up the table, fellow vehicle mount specialist Altec also now includes the revenues for Germany-based spider lifts specialist Teupen, which the company acquired from Dingli.
All in all the 2024 revenues reflect an increasingly challenging environment, yet there are bright spots particularly in utility related lifts and niche products.
For further analysis of the accessM20, click on the logo in the digital version of the magazine, or visit the website www.accessbriefing.com
PHOTO: RITCHIE BROS.
Action and innovation
Faced with rising tariffs and shifting global dynamics, JLG is accelerating its localization strategy, ramping up regional manufacturing and doubling down on innovation. President Mahesh Narang
During a sit-down interview at Bauma earlier this spring Access International caught up with JLG’s President Mahesh Narang to talk tariffs, localization and the future of access equipment.
“We’ve moved from selling products to solving customer problems,” Narang explained as he outlined how JLG is turning global challenges into strategic wins.
Through innovation, regional investment and a clear vision for what’s next, JLG feels it is well-poised for the market ahead. Here’s what Narang had to say.
AI: Regarding EU anti-dumping tariffs, was JLG surprised that duties were imposed on its equipment, along with companies headquartered in China? MAHESH: Yes. In the end, we were surprised. We didn’t agree with the approach taken by the European Commission, and we will work with them to appeal it. However, it doesn’t change our decision – we would have localized manufacturing anyway. The decision simply
for a while. We saw the transformation happening – you can see we’ve been building the plant over the last six months. Tariffs encourage fair competition. We are proponents of fair competition, but when certain companies or regions have an unfair advantage, it becomes difficult to reinvest in innovation. Since the US implemented tariffs, we opened a new facility there, increased our R&D spending, and we are doing the same in Europe. The machines you see on the stand were designed in Europe for Europe. We rolled our first machines off our line from our plant in Italy last week.
We increased R&D spending in Europe, increased manufacturing, and created jobs where fair competition exists. We’re increasing innovation in those same regions. We are fine with globalization as long as it allows for fair competition. Some regions had an unfair advantage due to government subsidies, and leveling the playing field helps us reinvest in products that improve safety and productivity for people doing tough jobs. We’re focused on making their work easier.
Mahesh Narang, President, JLG.
What we didn’t agree with was that our pricing is among the highest in the industry. We didn’t have a single economic entity, and they viewed us as separate entities. Because of that, they concluded we were dumping. If they had looked at us as one entity and considered our price levels, we don’t believe we were dumping. That said, we respect what they do. In the end, it accelerated our localization journey, and it ultimately doesn’t matter what the level of tariffs is if we manufacture in Europe. We respect the decision and will move forward. (Since the interview anti-subsidy tariffs have also been introdudced. See News Extra in this issue).
How do you see European competition leveling out in the future, considering tariffs?
How will the global steel and aluminum tariffs introduced by US President Donald Trump affect your manufacturing and pricing strategies? Most of our steel is sourced locally. In the US, we’ve locked in contracts. In Europe and China, we buy from local manufacturers as well. Generally, we are averse to tariffs on steel because of this local sourcing strategy. Our contracts typically run 12 to 24 months, and our customers understand that commodity fluctuations must be passed on – up or down. When a contract expires and market prices shift, we adjust our cost and pricing structures accordingly.
Additionally, we haven’t raised our prices when moving production from China to Europe. We want our customers to make money too, because when they succeed, they buy more equipment. Our focus is on increasing value for them.
A great example is the EC450 boom, which has a footprint about two-thirds the size of the previous model. Now, customers can load three on a trailer instead of two, reducing transport costs – a major expense for rental companies. While the machine may cost slightly more, total cost
Duties or tariffs have existed in the US on China-made products >
of ownership goes down, and that’s our philosophy. We want to be competitive and deliver innovation that boosts customer value. As a result, we don’t see a major impact on rental rates. In Europe, we’ve mitigated the tariff impact effectively.
We also repurposed our China plant and moved models destined for Asia there. We’ve rebalanced our global production to match regional demand. High logistics costs and lead times drove us to shift production where it’s needed. We transitioned from high-volume production of a few models to a wider range of lower-volume models. We also reduced production in China in response to demand. That adjustment has been underway for a year and a half and is now stable.
How many facilities have you adapted or opened globally for local production? We opened a new plant in Jefferson City, US, repurposing an Oshkosh Defense facility. It was already depreciated, so it didn’t increase costs for Oshkosh. We repurposed it for JLG.
The Maryland announcement refers to an office space in Frederick, which was more about accessing talent. As our products become more electric and digitized, we need software capabilities. Frederick is between DC and Baltimore and gives us access to the engineering talent we need. Our headquarters remains in Hagerstown, and we opened this satellite office to acquire specific skills.
Broadly, we don’t need to invest much in new facilities – we’re repurposing existing ones and leveraging our current footprint to make products for local regions. Our strategy is “local for local,” and that’s how we’re repurposing our capabilities.
What’s the focus of your engineering and product development strategy? Our engineering strategy focuses on three themes. First is innovation. Everything we make must be tailored for the region. For example, Europe wants more electric and compact machines, so we’re designing electric booms that are priced within 10% of diesel and more compact telehandlers. We also acquired a company to help build smaller models.
Second is electrification. All future machines will offer electric, hybrid, or diesel options. Electric models are quieter and support longer work hours. Hybrids act as range extenders, helping address range anxiety. Diesel remains important in markets without electric infrastructure.
Third is digitization and telematics. We have the industry’s best solution with two-way communication and over-the-air updates. New features include location services and predictive maintenance. Our goal is to allow customers to identify an issue and order a part within three clicks, with next-day delivery. These three pillars –innovation, electrification, and digitization –will guide us for the next five to seven years. When I think about innovation, it starts with our vision. We’ve moved from selling products to solving customer problems. For example, we now offer scissor lifts with LIDAR sensors for use around airplanes, including an airport-specific package.
We also focus on automating tasks. Our ClearSky digital network supports this vision. Innovation adoption tends to follow a hockey-stick curve. At first, it’s slow, then it takes off. The DaVinci model didn’t take off immediately, but it taught us a lot. That technology is now in all future models, and adoption is growing.
Your backlog has decreased; how does this align with your 2025 projections and conversion to revenue?
In our industry, a six-month backlog is considered healthy, and we’re currently at that level. Customer ordering patterns have changed. They typically forecast three to six months out, and we fill in the rest.
I’m not overly concerned about backlog size, but I am concerned about uncertainty – especially if tariffs in the US increase. If the impact is high, customers may pause to reassess, which could cause temporary shutdowns. It’s hard to predict anything until the situation settles.
Lead times have decreased, and order placement has shifted. Are you seeing changes in fleet demand and composition?
Yes, and it’s working to our benefit. Customers are now buying machines they actually want, rather than whatever is available. That helps us grow market share and gives us confidence in the future. We’ve seen that shift firsthand.
What trends are you observing in how rental companies are managing their fleet utilization?
Different parts of the world have varying expectations for rental utilization – the ratio of rented machines to total fleet. Overall, utilization is still pretty good.
Some customers are performing better than others. In the US mega projects are
still strong, so utilization is higher there compared to regional construction markets impacted by interest rates or uncertainty.
Fleet age is still high, and much of the current demand is replacement-driven. Customers want to keep their fleets fresh. Older fleets raise maintenance costs, while newer fleets can push rental rates too high. Most customers aim to maintain a balanced fleet age.
How does M&A activity in the North American rental market impact sales?
Companies like United and Sunbelt now represent roughly 25% of the US rental market. We sell to everyone, though we do enjoy higher market share with certain customers.
Consolidation generally works in our favor. Some customers buy more from us, some less, but overall it’s a positive trend.
Beyond tariffs, what major challenges and opportunities do you foresee for the company in the coming year?
The first challenge is managing uncertainty. Once the situation becomes clear, we’ll know how to compete. We’re not alone –customers understand the challenges too, and we’ll figure it out together with our suppliers and partners.
I also see many opportunities. We have a fantastic company, a deep talent base, and a strong technology pipeline. Our brand is incredibly strong, with the best resale value in the industry.
We’re already gaining market share as we invest in capacity. We’re also moving into non-cyclical markets through acquisitions. Finally, we’ll be more global. For us, being global starts with local empowerment. Barry, Lindsay, for example, leads engineering in Europe and makes the decisions about what machines are needed in his region. AI
Part of JLG’s stand at Bauma 2025.
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With attendance reaching around 600,000 visitors from around 200 countries Bauma 2025 was a barnstorming event, with countless launches and conversations on the topical issues of the industry.
Raising the game in Munich
Unsurprisingly, one of the key topics at Bauma was US president Donald Trump’s tariffs and how they may affect the rental and manufacturing sectors. Some companies were already putting plans in place to deal with the consequences of those and wider industry tariffs.
Sustainably was also a central theme at the show, as the industry races to meet customer demands for a wider choice of equipment to cover all requirements.
Anticipation had been building for months leading up to Bauma and attendance reached around 600,000 visitors from more than 200 countries with exhibitors and industry leaders reporting a positive atmosphere and stating that the show could
provide a real stimulus to the industry.
A focus on localization of production has been a key theme among access equipment manufacturers both leading up to and at Bauma.
Aside from Trump’s tariffs, selfpropelled aerial platforms imported to the EU from China are also now subject to duties following a ruling by the European Commission earlier this year.
As a result, aerial lift manufacturers are restructuring their production footprints.
One of those, JLG has changed its strategy in recent months to adopt a Europe for Europe manufacturing approach.
A new focus
announced at the show it had acquired scissor lift specialist Holland Lift.
The Holland Lift portfolio includes over 30 models with working heights from 16m to 34m, with an emphasis on high capacities exceeding 1,000kg. (See the Scissor lift feature in this issue).
Zoomlion, which is also based in China, is investing €100 million in technology at a new factory in Hungary to start MEWP production in Europe, after it struck a deal to relocate its operations in the country.
Zoomlion has been present in Hungary since 2021 but has now reached an agreement with developer CTP for a 10-year lease on a new site at CTPark Tatabánya, to the west of Budapest.
Zoomlion had its ZS2023ERT scissor on its stand, among range of access products.
booms were
showground was awash with new energy equipment.
It was clear among the access equipment products that manufacturers are expanding their ranges to provide a wide choice. This means all popular models being available as electric, hybrid or diesel versions, depending on customers’ needs and, for example, the availability of charging infrastructure.
Apart from JLG’s previously mentioned electric booms, Skyjack has expanded its electric E-Boom range, launched last year, with the first hybrid RT boom models in the series presented at Bauma.
Available with 51ft (15.7m) and 66ft (20.1m) working heights and suitable for indoor and outdoor use, the articulating SJ45 AJHE + and SJ60 AJHE + models include the design features seen on the full electric versions.
Many of the Chinese manufacturers are already well advanced in their offerings across diesel, electric and hybrid, and at the show Dingli was debuting products with mild-hybrid technology, including 22m and 18m scissors.
The mild hybrid solution allows the
lithium battery to be used as a starter battery, meanwhile, the engine can also charge the battery during daily operation. In complex working conditions, the lithium battery will provide additional torque output, saving energy and offering optimum power output.
XCMG displayed its new hybrid XGA20H articulating boom lift at the show, which offers an electric engine with a dieselpowered range extender.
The model has a large load capacity of 320kg and is suitable for indoor and outdoor working conditions. Using the range extender gives 20 days of full use. It can also work while it is being charged.
Following the low emission path, XCMG
had the new XT2506E lightweight compact electric telehandler on its stand. It is designed for enclosed spaces, like livestock sheds, vegetable processing plants, hospitals and schools and has a range of attachments.
SIMPLY ELECTRIC,
Dingli was launching mild hybrids.
XCMG’s XCA20H hybrid boom.
NEW TO BAUMA
New Turkey-based manufacturer Motelift said it had sold four units at Bauma, and hoped to have signed up a further four dealers at least by the end of the show.
Motelift launched onto the scene last November and is the latest brand of 50-yearold parent company Hisarlar Makina, which produces a range of products from agricultural and construction machinery to defence industry equipment and rail systems.
Mehmet Ecerdir, Sales and Marketing Executive at Mote introduces the company.
It has a range of boom and scissor lifts and at the show the company told AI that it can produce up to 1,000 units per year across three facilities in the group including a new one in Germany, as part of its recently opened Hisarlar gmbh subsidiary in Stuttgart.
With Hisarlar having produced large numbers of components for a range of access equipment OEMs in the past, the company said it has already reached €11-12 million in annual revenue as a MEWP OEM.
Telehandlers were a focus on Manitou Group’s stand too, with an expanded electric range and a new hydrogen-powered prototype at Bauma.
The MRT 2260 H2 is powered by a hydrogen fuel cell and offers a lifting height of 22m and a load capacity of 6 tonnes. It incorporates a hydrogen-powered range extender that is easily removable and essentially replaces the diesel range extender found on hybrid MRTs.
Two new MT 1440e and MT 1840e electric telehandlers were also on the stand, powered by a lithium-ion 63 kWh battery that allows the machine to work for a full day. According to the company the electric system improves the total cost of ownership by 75% compared with combustion models. Electric solutions can also be found in the largest of lifts. Bronto Skylift presented the world’s first 56m working height all-electric truck mount at the show. The combination of electric platform and chassis has been
created in partnership with Swiss cleaning services company Rohr and Volvo Group subsidiary Designwerk Technologies AG, which is a pioneer in electric vehicles and has supplied the truck chassis.
The new truck mount is based on the tried-and-tested S-XR range from Bronto, specifically the S56XR. The aerial platform’s software has been modified to fit an electric PTO, to save energy during operation for longer working periods and keep the operator notified on battery charge status.
Unsurprisingly, Ruthmann also had a truck mount premiere at the show. The new Steiger T 570 HF Hybrid has a powerful battery system that is unique in this performance class.
With a working height of 57m, an outreach of 41m and a full 600 kg basket load, the machine is part of a new series that extends from the T 510 HF to the T 750 HF. The sales launch of the entire series took place with the presentation at bauma.
Manitou with its phase two hydrogen telehandler, the MRT 2260 H2.
Bronto Skylift presented the world’s first 56m working height all-electric truck mount.
PARTNERING IN INDIA
Low level access equipment manufacturer Axolift has signed a distribution and production deal with India-based Gemini.
The partnership was confirmed following discussions at Bauma earlier this month and covers the sales and distribution of Axolift products in India, as well as the local production and assembly of Axolift equipment.
Massimo Grossele, CEO of the Gromet/Axolift Group, said,“The Indian market is vast and will only continue to grow in significance over the coming decades.
“[With Gemini] we have initiated a study into the possibility of producing components in India for our manufacturing operations in Italy.”
Rajiv Sethi, founder and managing director of Gemini, which manufactures truck mounts, as well as being a distributor, added, “We strongly believe in the tremendous potential of the Indian market and in the opportunities this collaboration will create, both for the distribution of Axolift products in India and for the supply of highquality components to the factory in Italy.”
Massimo Grossele, Gromet/Axolift Group with Rajiv Sethi, Gemini at Bauma.
Skyjack’s stand at bauma.
“The hybrid models combine maximum range and performance with the option of emission-free working - without compromise,” said Christian Roß, Head of International Sales at Ruthmann.
Palfinger introduced a new range of 3.5 tonne GVW hybrid truck mounts that replaces the previous series in this weight category.
The four-model telescopic TEC range, which can be mounted on trucks up to 10.5 tonnes, was represented on the company’s Bauma stand by the PT 28 T and PT 22 TJ, making their debut at the show.
The range topping PT 28 T offers fully electric operation of the platform while reaching a working height of 28m. The PT 22 TJ, installed on an Iveco eDaily, is highly compact and offers an innovative jib designed for flexibility and precision, making it suitable for urban and industrial applications.
Covering 19m to 28m working heights, the range introduces a newly developed modular component system, and are all electric drive ready, allowing customers to
Tim Whiteman is CEO of Noblelift’s newly created access division.
He is responsible for developing the full potential of the current production lines in China and Malaysia and will focus on bringing the product to rental companies across the world.
Noblelift’s existing subsidiaries in Europe and North America will support and liaise with the new division to provide resources for the new division. See the interview with Whiteman during Bauma at accessbriefing.com
opt for a hybrid variant or a heavier allelectric chassis.
“We have put a lot of effort into performance improvements and modularity making maintenance easier than ever,” said Alexander Susanek, COO at Palfinger.
“In 2024, we reopened our German Löbau site as the European hub for our aerial work platforms, with a strong focus on the new TEC range. To support this, we have optimized key parts of our manufacturing lines.”
Making its grand debut at the Multitel Pagliero stand at Bauma was a new 70.6m working height truck mount.
The MJE710 has numerous new features and can be mounted on a 32 tonne GVW truck, meaning that it can be driven on the road with standard permits. The unit was on a Volvo FMX 8x4 Tridem truck.
Its working height is paired with outstanding outreach capabilities of 28.50m
with 600kg in the basket, 33.70m with 280kg load, and 37m with 100kg.
Equipped with four extendable stabilizers with double extensions, the MJE710 offers a maximum stabilization area of 8.10m.
Built entirely in Multitel’s Manta production facilities, this was the first unit of the MJE710, which is still under testing. The company said there is a plan to extend the range to four models.
The MJE710 has a clean design thanks to an innovative internal cable and rope system, eliminating the risk of damage from obstacles or falling debris.
The aerial section consists of three main booms. The first boom features five sections, four of which are extendable via a ropedriven extension system.
From spiders to trucks
Teupen was entering the truck mount sector at the show for the first time with a 71.6m working height model.
The TE720 will lay the foundation for a wider TE Series, said the manufacturer, which will produce the model at Teupen’s Krefeld, Germany, facility.
With an outreach of up to 42m at a basket load of 100kg, the TE720 is designed for demanding applications. At the maximum basket capacity of 600kg, it achieves an outreach of 32m.
According to Teupen operators can work with the machine without requiring extensive training. Alongside Teupen’s own control system, users can choose from several industry-standard controls.
Its lower boom section features four telescopic extensions, providing up-andover reach of 46m, while a below ground reach of 17m enables use in challenging environments. A 220° jib and a dual 220° rotatable basket further increase flexibility.
With a compact design, weighing under 32 tonnes, and length of 11.8m, the unit can be operated without special permits. AI
Multitel Pagliero stand at Bauma is a new 70.6m working height truck mount.
Teupen enters into truck mounts with a 71.6m working height model.
Palfinger’s enhanced TEC range is being launched at Bauma.
REACHING NEW HEIGHTS
If your business wants to reach new heights, Tadano is the right choice.
We strive to exceed your expectations and help your business succeed with our world-leading lifting and access equipment that is renowned for reliability, efficiency, innovation and safety. Our team is standing behind you, no matter where in the world you are, to ensure that your Tadano products perform in every environment and in every situation.
With an eye on the future we are expanding our horizons, optimizing our strengths and driving green innovation. We constantly develop and evolve our products, services and solutions to add value whenever possible.
When you choose Tadano, you’re taking your business to the next level and reaching new heights.
SUSTAINABLE
100% renewable energy used in manufacturing, low co2 impact
TOUGH
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Support efficient vertical transportation of wide and bulky loads
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the Vectio 650 is Alimak’s latest innovation of transport platforms. Featuring an astonishing size of up to 14.7 square metres, it’s Alimak’s largest transport platform. the Vectio 650 facilitates the vertical transportation of wide, heavy and bulky goods in addition to personnel, reducing the need of the tower crane at the construction site.
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Global view
Tadano has been traditionally well known for its crane products globally, and truck mounted aerial platforms in Japan.
However, a series of acquisitions, that has included Japanese crawler boom lifts specialist Nagano in late 2023 and most recently US-based giant Manitex in January, along with its PM knuckle boom cranes, Valla pick and carry cranes and Oil & Steel spiders and truck mounts brands, has seen it diversify its product range, not least in the access sector.
At Bauma this year Tadano introduced the new AS-63HD aerial platform, developed in Japan and available exclusively in North America. This model is launched alongside a series of compact crawler models, originally developed by Nagano, which will be offered under the Tadano brand for the first time in both Europe and North America.
The company was also laying out its vision for the future at show, as it aims to capitalize on the international opportunities that the investment in Manitex offers.
As Dean Barley, the President and CEO of Tadano America, Tadano Mantis and Manitex International told accessbriefing, “The truck mounted space for us in Japan is very big. We do a really good job, and if you think about the synergies between the companies, I think we can expand our presence in that space and really help the Oil & Steel business.”
One of the key aims of Tadano and the companies it buys is to be number one or two in the markets that it serves. “We felt
there was an opportunity to get deeper into the channels that we currently play in and to expand our portfolio.
“I think the combination of the two companies - the technology, the product and the high quality that Tadano produces, gives us an opportunity to expand our footprint globally,” Barley comments.
“We have a lot of truck mounted products in Japan that we don’t bring to the US. So, I think Manitex gives us a really good footprint in that market.”
Efficiency strategies
Tadano is also weighing up the possibility of further manufacturing facilities in the US, beyond its current factory in Richlands, Virginia, which produces teleboom crawler cranes – the result of the previous Manitex acquisition.
“Having a bigger manufacturing footprint in the US, gives us a lot more opportunity, and obviously even more importantly now, just as we’re hearing about [President Donald Trump’s] tariffs, and everything else.
“Unfortunately, a lot of the components that go into our products you could not get in the US if you tried, so, it’s going to take years to move further in that direction.
“I would say it’s about where we can provide the best production in the most efficient way that is in the right market for the customers, and with minimum waste, such as logistical and freight expense.”
Barley adds, “If that happens to be the US and the stars align, that’s where we will look for sure.
Tadano is taking new strides into aerial platforms as Dean Barley, the company’s President and CEO for America and Manitex International points out.
We have a
lot of
talent, with a solid aerial aerial lift
background.
When it comes to aerial lifts, Tadano was also introducing a new unit on its stand at Bauma, the AS-63HD.
The 62ft 8in (19.1m) platform height AS63HD features a 2,200lb (1,000kg) platform capacity and combines the outreach of a boom lift with the vertical lifting power of an RT scissor lift.
“The AS-63HD is a completely new design developed solely by Tadano in Japan. As a crane company, we bring deep expertise in structural engineering, and that
Dean Barley, the President and CEO of Tadano America, Tadano Mantis and Manitex International.
The PM products stand at Bauma with Tadano livery.
knowledge played a key role in shaping this platform. While the introduction aligns with our broader launch of compact crawler models originally developed by Nagano, the AS-63HD itself is 100% a Tadano product.”
“We also know crawlers really well, and we have a lot of talent in our company with very solid aerial platform background. Now, all of a sudden, you’re seeing it go into the North American market.
“The same could be said for the truck mounts from Japan. If we thought there was an opportunity for that product in the US for sure we would look at it.”
One of the major considerations in the Manitex acquisition was to ensure its equipment and service are brought to the same premium level as Tadano products before both brands can be merged under the Tadano name.
At Bauma, Tadano officially announced the next step in the integration of the Manitex Group: unifying the Manitex brands under the Tadano name. PM, Oil & Steel, and Valla now appear as ‘Tadano PM,’ ‘Tadano Oil & Steel,’ and so on.
Barley comments, “I think PM, Valla and Oil & Steel are a lot easier and I would say are further forward, to a certain extent, than the Manitex business in the US.
“Manitex is a great business, but we’ve got some things to do to make sure the customer experience is the same as what we give for Tadano. And clearly, we don’t want to harm our reputation. We’ll get there quickly with the Manitex product but we’re going to
rebrand it Tadano when the time’s right.
While there are differences across the products lines, there are also similarities which will help bring the company together in terms of production, processes and sales.
“I think as a company, structured the way Tadano is, we can do way more with Oil & Steel, Valla and the PM products than you have seen in the past.
“We’re finding synergies with boom trucks, AWPs and bucket trucks, but we also recognise there’s expertise required in each of those industry sectors.
“But a lot of things are the same. A lot of the products have got cylinders, for example. A lot of the fabrication is the same and there are synergies in structural engineering.”
Barley expands on the point, “Many of our crane customers already have PM products and I don’t know many companies without some sort of aerial platform product.”
People power
Tadano Europe, which is based in Germany, is currently expanding its sales and service team across its network of 10 locations on the continent to ensure expertise is available for all product types.
Barley explains, “One of the other reasons that we were attracted to companies that we bought is that the experience and the people.
“People is a tough thing in our business. When I think about PM, Manitex, Oil & Steel, Valla and Nagano, we’ve got some core talent in there, and if you combine that with the skills that Tadano already has, we’ve got a real force.”
Would Tadano step out of its core track and truck mounts and explore other areas of access such as scissor and boom lifts? Barley considers the question.
“Never say never, but we have a lot going on right now. We’re really good on truck mounted aerial platform products in Japan. But we didn’t have those products and we didn’t have the locations to be really good at it in the rest of the world. And what we’ve done now is filled out that portfolio of products.
“Our track record is pretty easy to understand. We’re primarily number one or number two in the markets that we serve. There are a lot of companies that are in the general aerial platform space - I don’t want to be one of 200,000 products.
“I want to be really good at what we do and not just to be in there to compete on price because with Tadano you get good residual value, support and you get the brand recognition. Compliance plus safety, quality, and efficiency. That’s our core values.”
Adding to the point Barley says, “In today’s world there’s two types of philosophy. You can either change direction frequently or you can put in a long-term strategy. Tadano is a very long-term thinking company.
“We’re making smart investments but some of the choices that we’re making today may not pay out for several years, but when it does, it will be really big.”
Considering tariffs
In the long-term it is possible the crane and truck mounted platform businesses in Europe and North America may see fierce competition from China-based manufacturers, as has been seen in the self propelled aerial platform business in recent years. This led to tariffs imposed on MEWPs entering Europe and the US from their respective governments.
Commenting on tariffs and the potential of them being introduced to crane products, Barley believes Tadano holds a winning card with its level of quality.
“At the end of the day I think a customer needs to decide what product they’re going to buy and for what reasons. The only thing I ask for is a fair market to play in.
“The one thing about Tadano is we are not scared of competition. I’ve never been scared of competition because we believe in what we do.”
One of the themes of today’s industry, and specifically at this year’s Bauma, is sustainably and electric-powered products, of which there were many at the show. How does Barley see electrification developing across the company’s products?
“Well, Tadano has put the world’s first electric rough terrain crane out there.
“The product has been well received. We may have been a little ahead of our time in doing it, but I think, with its E-Volt electric eGR, we’re seeing new markets for cranes evolve because of it.”
Tadano’s aerial platform offering has some way to go before it matches that of its crane revenues. In 2024 AWP sales amounted to 8% of the total. But it is an important 8% that is set to expand.
“That is where we see a lot of growth. A core piece of the acquisition was that we saw a business that Tadano does really well in Japan with the same opportunities in other markets that are already offering these products.
“We need to sell an awful lot of aerial platforms to make up for crawler cranes. But we are moving into areas that will allow our business to be less affected by the cyclical nature of markets.”
The new Tadano AS63HD.
info@ipaf.org
+44 (0)15395 66700 www.ipaf.org/contact
IPAF Elevation Deutschland und Österreich 2025
IPAF Elevation Deutschland und Österreich 2025, the association’s standout event for the powered access industry, took place across two days on 19 and 20 March, at HKK Wernigerode.
The event brought together 144 attendees and offered a fantastic opportunity for IPAF members and IPAF instructors from Germany and Austria to connect, exchange knowledge, and celebrate recent
IPAF DIARY
developments in the region’s vertical access industry.
On the first day, participants enjoyed a guided tour of Eternity Technologies’ battery factory before a networking event and dinner in the evening. The next day, IPAF’s annual professional development seminars (PDS) for instructors took place. There were interesting presentations about Personal Protection Equipment
The event took place for a second year in 2025.
(PPE), high voltage, securing loads, and the IPAF Rental Standard. Janina Hintermayer, IPAF’s Regional Manager for Germany and Austria, said: “It was wonderful to see this event return for its second year, following the success of our sell-out launch in 2024! This time, we were excited to offer attendees the chance to tour Eternity Technologies’ battery factory – a fascinating experience. The following day featured a full programme of engaging presentations, including my own session on IPAF’s Rental Standard. Thank you to our sponsors for helping make this event a success.” AI
IPAF will host or participate in the following events. Full details are at www.ipaf.org/en-gb/upcoming-events
IPAF ITALIAN COUNTRY COUNCIL (INIC) & TRAINING
MEETING (TWG)
26 June 2025
Location: Italy (Via Teams)
IPAF MIDDLE EAST PROFESSIONAL DEVELOPMENT
SEMINAR (ONLINE)
30 June 2025
Location: Online, 17:3019:00 (GST)
IPAF ASIA
CONFERENCE 2025
2 July 2025
Location: Doubletree by Hilton Seoul Pangyo
ASSP (AMERICA SOCIETY OF SAFETY PROFESSIONALS)
22-24 July 2025
Location: Orlando, USA
IPAF MIDDLE EAST PROFESSIONAL DEVELOPMENT
SEMINAR (ONLINE)
30 July 2025
Location: Online, 17:3019:00 (GST)
IPAF MIDDLE EAST PROFESSIONAL DEVELOPMENT
SEMINAR (ONLINE)
30 July 2025
Location: Online, 17:3019:00 (GST)
IPAF UK & IRELAND PROFESSIONAL DEVELOPMENT
SEMINAR (ONLINE)
31 July 2025
Location: Online, via Zoom
IPAF MIDDLE EAST PROFESSIONAL DEVELOPMENT
SEMINAR (ONLINE)
28 August 2025
Location: Online, 17:3019:00 (GST)
IPAF ELEVATION
SWITZERLAND 2025
TBC September 2025
Location: TBC, Switzerland
MAKE A DIFFERENCE BY SHARING YOUR STORY
Have you experienced an incident or near-miss with powered access machines? Your story can make a difference. By sharing your experience, you’re helping us create real-world safety and training videos and guidance, that empower others to work safely.
Whether it’s a lesson learned or a life-saving tip, your story could be the one that prevents future accidents. Help us build a safer industry.
In November 2024, Ben Hirst, Director and Founder of Horizon Platforms, delivered a thought-provoking presentation at IPAF’s Elevation UK event. In his presentation, Ben shared a personal and eye-opening account from his time leading Horizon Platforms. The story is now at the heart of IPAF’s #ShareYourStory campaign. You can share your story via IPAF’s website or by entering it directly into the IPAF Accident Reporting Portal.
VERTIKAL DAYS 2025
10-11 September 2025
Location: Newark Showground, Newark, UK
IPAF MIDDLE EAST PROFESSIONAL DEVELOPMENT
SEMINAR (ONLINE)
30 September 2025
Location: Online, 17:3019:00 (GST)
IPAF ELEVATION BENELUX 2025
TBC October 2025
Location: TBC, Netherlands
WORKING AT HEIGHT CONFERENCE & AWARDS 2025
15-16 October 2025
Location: Music City Centre Convention Centre
IPAF ELEVANDO MEXICO 2025
6 November 2025
Location: Parque Fundidora, Monterrey, Mexico
IPAF ELEVANDO ESPAÑA 2025
4-5 February 2026
Location: TBC, Spain
IPAF SUMMIT 2026
21-22 April 2026 Istanbul, Turkey
China senior instructor workshop strengthens standards
IPAF recently marked a significant milestone in its mission to uphold and align powered access training standards worldwide with a pilot senior instructor workshop held in Changsha, China on 12th and 13th May 2025. This initiative brought together senior instructors from both Europe and Asia, reinforcing IPAF’s commitment to delivering consistent, highquality training across all regions.
Leading the workshop was Jur Kamsteeg, IPAF’s Benelux Representative and a seasoned
Senior Instructor, who travelled to Changsha to engage with two of IPAF China’s Senior Instructors – William Fu Weiguo, from Hongqi (Shanghai) Machinery Technology Co., Ltd, and Eric Li HuaTao, from Haulotte Trading (Shanghai) Co., Ltd.
This session was designed to refresh and realign the practices of IPAF’s senior instructors in China with global standards, ensuring that instructor training is delivered with the same rigour and consistency everywhere in the world. The workshop covered a comprehensive review of IPAF’s instructor training procedures, instructional delivery methods, assessment
NEW MEMBERS
IPAF launches updated ground conditions guidance
IPAF has unveiled updated industry guidance on ground conditions, forming a central component of its 2025 Global Safety Campaign: “Stop Overturns – Safety Starts on the Ground!” This initiative addresses the alarming rise in mobile elevating work platform (MEWP) overturn incidents, which have increased by 50% between January 2021 and December 2023.
in both elevated and stowed states.
This document is intended to:
■ Highlight the relevant hazards and associated risks for those who plan MEWP operations on various types of ground and suspended floors
■ Identify measures that can be implemented to eliminate or reduce the risk of an incident or injury before, and while operating a MEWP
The updated guidance, titled The Assessment of Ground Conditions and Supporting Structures for the Safe Use of MEWPs, is divided into two sections: one for MEWP users, covering topics such as dewatering, suspended floors, and temporary works; and another for MEWP operators, focusing on navigating uneven terrain, slopes, and positioning
“MEWP overturns continue to be a major cause of serious injuries and fatalities in our industry,” said Brian Parker, IPAF’s Head of Safety & Technical.
“By understanding the risks and implementing proper safety measures, we can prevent overturns, protect lives, and create safer work environments worldwide.” AI
protocols, and recent updates to training materials and best practices.
This workshop marks the first of its kind in the region, representing a key step forward in IPAF’s broader vision of harmonising training quality around the world. The success of this initiative underscores the value of international collaboration and IPAF’s proactive approach to instructor development. AI
IPAF welcomes the following new members. Full contact details are in the Membership Directory at: www.ipaf.org
CONTRACTOR / INDUSTRIAL USER
Hallmark Cards, Inc., United States
HIRER / RENTAL
ACS Access and Maintenance
Ltd, United Kingdom
Height 4 Hire P/L, Australia
TriStar Aerial Rentals & Equipment Sales, United States
Vehicle Lease & Service, United Kingdom
Wellbuilt Equipment, Inc., United States
INDEPENDENT INSTRUCTOR
C2 Software Limited (Subscribe360), United Kingdom
John David Godbehear, United Kingdom
Nicholas George Kent, United Kingdom
René Reich, Germany
MANUFACTURER
LiuGong Dressta Machinery Sp. z o.o., Poland
SAFETY PROFESSIONAL
Aaron Tosswill, Australia
Chun Siang Oh, Singapore
Elias Yue, China
Neil Ashton, United Kingdom
Wong Wai Tak, Hong Kong
SERVICE / COMPONENT
SUPPLIER
Amtri Veritas Ltd, United Kingdom
Comercializadora ED2020 S.A. de C.V. T/a Energy Depot, Mexico
Fusion Access & Lifting Ltd, United Kingdom
Harrison HydraGen, United States
Spider Platform Hire, United Kingdom
SMALL USER
SAS Solutions Southwest Ltd, United Kingdom
TRAINING
Altta Group Limited, United Kingdom
Ambipar Response Training, Chile
ATIM-BACE Academy, Netherlands
CMC North America, United States
Griffdon Engineering Limited, Ireland
Shorcontrol Safety Ltd, Ireland
The IPAF China team.
Genie’s 4046 is one of its newly updated models.
The latest scissor models and updates are all about making the most of market requirements.
Designs for the market
There were some noteworthy news stories from the scissor sector at Bauma, as manufacturers adapt their ranges to suit heightened needs of customers.
Sinoboom announced at Bauma that it had acquired scissor lift specialist Holland Lift as part of its Made in Europe for Europe strategy.
Holland Lift went into liquidation in August 2023, citing numerous industry challenges, including the substantial increase of steel prices, higher running costs and severe supply chain issues following the Covid pandemic, along with the war in Ukraine, and fierce competition from “low price newcomers.”
Holland Lift returns
Now Sinoboom has taken ownership of the Holland Lift brand and all the business’s intellectual property, through its Netherlands subsidiary Sinoboom BV.
The Holland Lift portfolio includes over 30 heavy duty models with working heights from 16m to 34m, with an emphasis on high capacities exceeding 1,000kg.
Susan Xu, CEO of Sinoboom Group, said, “This milestone supports our long-
term objectives of product diversification and deepening our European presence. The Holland Lift Brand is recognized globally and has been a leader in the large scissor lift sector. Its integration will enhance our global offerings.”
Turkey-based ELS had scissor lifts in the colours of US-based Hy-Brid Lifts on its stand at Bauma, following the acquisition of both companies by Turkish company ASKO.
ELS said it was preparing the Hy-Brid
FLIGHT ATTENDANCE
JLG has introduced the new ANSI-certified Aviation Package for its ES2646 electric-drive scissor lifts, designed explicitly for use in aircraft manufacturing and maintenance applications.
The Aviation Package combines advanced sensor technology with robust performance capabilities to enhance safety and productivity during aviation tasks by offering contactfree maintenance and seamless assembly capabilities. With sensing zones, warning indicators and powered extension deck, the package streamlines and secures maintenance in aviation environments.
It features a unique combination of ultrasonic detection and LIDAR technology that creates comprehensive sensing coverage around the ES2646 scissor, helping prevent physical contact during aircraft maintenance and assembly operations.
“The ES2646 with Aviation Package represents a significant advancement in aerial work platform safety for the aviation industry,” said Bob Begley, director of product management – scissor lifts, JLG. “By incorporating both LIDAR and ultrasonic sensing systems, we’re providing aerospace manufacturers and maintenance providers with protection during critical operations.”
The JLG
Lift products for the European market and would then sell them under the ELS brand name and colours on the continent.
As part of the group restructure Custom Equipment, which manufactures Hy-Brid Lifts products, has also announced it will rebrand to AXCS Equipment in the US.
Following the acquisition, ELS and ASKO’s products were added to Hy-Brids line up in the US and branded as AXCS.
Genie has made significant changes to its slab scissor line, encompassing six models. The most noticeable change in the nextgeneration scissors is the curved linkage design.
This departure from industry standard reduces machine weight, allowing Genie to use right-sized components, including batteries, drive motors and other electrical
Sinoboom CEO Susan Xu announced the acquisition of Holland Lift on the company’s Bauma stand.
ES2646 with the new Aviation Package.
components, which have a lower replacement part cost.
The company said it benchmarked its new lifts against competitors’ machines, and its own E-Drive scissors, to ensure industryleading performance.
What the market needs
Extensive research and design was carried out on the full range of the GS-1932, GS2632, GS-3232, GS-2646, GS-3246 and GS-4046 models, to identify opportunities to eliminate rust, limit damage and reduce wear and tear.
■ For example, it is common for water to pool at the top of the machine chassis, resulting in rust. The new chassis mitigates stagnant water in these areas.
■ Extension decks can be damaged or bent during use. The new scissors incorporate reinforced steel in targeted locations to reduce damage.
■ During loading and unloading, operators occasionally mis-fork the side pockets, causing damage to the chassis and swing out trays. The company added steel around the side pockets to reduce the chance of damage to the chassis.
■ Overall, there are fewer serviceable components than with previous generations of scissors. Of the components that remain, at least 70% have commonality across the product line.
Christian Dube, Senior Global Product Manager, said, “Our priority when redesigning these lifts was to drive lower cost of ownership, improve serviceability, and enhance the user experience.”
Skyjack used its Bauma 2025 stand to celebrate its 40th anniversary and show off a lineup of new and updated models.
Skyjack’s E-Drive SJ3219E and SJ4740E models, first launched back iin January.
Manitou’s
The company’s E-Drive line made their European show debut, with the SJ3219 E, SJ3226 E and SJ4740 E on the stand. The electric range uses a drive system that the company said provides “exceptional duty cycles and fully proportional controls”.
Last year Manitou announced it was manufacturing its own scissor lifts, and has since launched them into the US market, at this year’s ARA Show in the US, held in Las Vegas.
New industry options
Manitou used the ARA Show in early February to debut the new electric scissor lifts for the North American market.
The SE 1932 (19 ft platform height) and the SE 2632 (26 ft platform height) are battery powered with AC drive motor controls and a hydraulic powered scissor.
They are capable of both indoor and outdoor work and feature a basket capacity of 507 pounds. They feature a compact design, zero turn footprint and standard extendable threeposition working platform.
High percentage returns
The scissors are designed to boost productivity with an improvement of up to 20% in runtime per charge, while consistent power, traction and torque make them an ideal choice for a wide range of indoor and outdoor applications.
CONSTRUCTION FLOW
Omega entered into an agreement earlier this year with Netherlands construction company Bam for the delivery of 18 fully electric, lithium batterypowered 615TSE and 815TSE crawler scissor lifts.
They are being used in the ‘Houten Flow Woning Concept van Bam’ represents an innovative approach to house construction. By using modular components and wood as the primary material, Flow offers flexibility in design.
Manitou said it plans to expand the range with 32 ft and 40 ft model.
The scissors’ work platforms feature full-height swing gates for easy operator access. The control interface within the basket can be moved/ placed to allow the operator to position the controls where they make the most sense. The groundlevel control panel is intuitive to use and is aligned for visibility to the work platform.
“We know these machines are all about providing improved access, so we have designed them to really optimize the ability to get near and into the places they need to work.” says Brian Rabe, Product Marketing Manager at Manitou. AI
The homes are produced off-site in a dedicated factory, reducing construction time by as much as 75%. This has been aided by the customised Omega track driven scissor lifts, which integrate with BAM’s construction process.
The final six units in the full delivery wree scheduled for mid-April this year, The Omega 615TSE and 815TSE are fully electric crawler scissor lifts with a lift capacity of 1,500kg. In addition to being fully powered by lithium batteries, these machines feature several other features.
They include a hydraulic extension deck that increases the platform size by 2,6m. When fully extended, the work area measures 6m x 5.8m.
ELS had a scissor in Hy-Brid Lift’s livery on its Bauma stand.
new SE 1932 electric scissor lift.
PHOTO: MANITOU
The Omega 815TSE.
18-20
THE COUNTDOWN STARTS FOR MEWP INDUSTRY’S SUMMIT IN TURKIYE!
Manufacturers, distributors, leasing companies, financial institutions, support product and service providers, and end users will come together at Autodrom Istanbul, Istanbul’s prestigious venue for events.
TAKING CONSTRUCTION
THE NEXT LEVEL.
No matter what sector of construction you’re in, you’ll leave CONEXPO-CON/AGG with new ideas, new relationships, and new opportunities to grow your business, and your place within the industry. This isn’t just North America’s largest construction trade show, it’s taking construction to the next level.
Taking the initiative
With a background in Finance
Stephanie Erasmus took a leap into construction in 2008, where she gained valuable commercial experience in the contracting field.
The next step was to take the plunge into rental with the creation of Kwick Access Rental in 2015, based in Johannesburg.
“I was inspired by a firsthand experience in the construction industry, and I recognised the growing need for a fast, reliable and efficient rental equipment service that would empower the contractors to complete their projects on time and within budget.”
Erasmus saw niche rental as a way of setting the company aside from the more traditional boom and scissors rental market. As such Kwick Access focuses on electric lifts up to 23m - there are no diesel enginepowered units in the fleet.
“We were a good fit at the time for the commercial and retail space, for those in HVAC, electricians and fire. And we concentrated on short to medium term rentals – the competitors were really focused on long term rentals.”
There are around 8,000 – 9,000 plus units of access equipment working in South Africa, with 4,000 - 5,000 of those in the rental space.
Kwick Access has just below 100 units in its fleet, making it one of the country’s larger players. “The fleet has grown quite a lot in the last two years. We’re focusing on articulating booms, trailer mounts and scissor lifts, and compact crawlers.”
Of the fleet, trailer mounts make up around 22%, articulating booms 27% and scissors around 36%. The rest is
As the first female owner of a rental company in South Africa, Stephanie Erasmus is aiming to bring Kwick Access Rental into the top five in the same number of years.
Stephanie Erasmus, director at Kwick Access Rental
aluminium scaffolding and pusharounds.
The percentage of scissors in the fleet is out of line with the industry norm, but that is set to change somewhat, says Erasmus.
“We organically grew the fleet and started with trailers, then went on to scissors, but I think we will now focus on scissors and articulating booms, when it comes to new equipment.”
Leading the way
Asked what is has been like entering an industry which is traditionally male dominated, Erasmus answers, “It’s been both rewarding and challenging and there have been times where I’ve had to prove my capabilities. But I have also been fortunate to work alongside people that value expertise and reliability above all else.
“The biggest hurdles are the preconceived notions and ensuring that my voice is heard in key decision-making spaces, but these
challenges have only strengthened my determination to break barriers and create opportunities for other women to come into the industry.”
Erasmus adds, “I think anyone can do it, if you put your mind to it. It’s about having different skill sets and for that reason you bring other people onboard as well.”
Another new string to the company’s bow is its first training centre, opened this year.
“It’s in our best interest to ensure our clients are trained. If you know everyone is competent it’s a win-win.
“I think in South Africa we are way behind the UK and USA in terms of safety on site – we are still utilising ladders. But that is changing. On the larger sites you do find health and safety protection. It is changing but its changing really slowly.”
High ambitions
There are around 50 rental companies in South Africa with only 15 having a substantial fleet like that of Kwick Access, with the rest owning anywhere between 1015 machines.
Kwick’s fleet of just under 100 units puts it in the top 12 and the five-year plan is to move up into the top five.
Aiding that ascent will be George Landsberg, who has joined as shareholder and Chairman.
Landsberg has been in the industry in
Kwick Access delivers all its own fleet.
Southern Africa for the last thirty-plus years during which he established a range of successful companies, such as Johnson Access, Hi-Reach Manlift, Goscor Access Equipment and Goscor Access Rentals. The latter two later merged to become Goscor Access Solutions.
“How lucky are we to have George onboard,” says Erasmus. “We are now setting up the company to be better prepared for structural changes but also looking at immediate regional spread in terms of footprint. Already we are in the advanced stages of new a branch. Things are happening really fast, but we are ready for it.”
While South Africa’s economy and political landscape provides challenges, there are also opportunities, says Erasmus. “Rising interest rates, inflation and fluctuating fuel costs has increased operating expenses. Additionally, the political issues can lead to delays in infrastructure investment which requires our equipment.
“But you have got to be optimistic, and we have to move forward and persevere.”
Indeed, the long distances that have to be covered in the country, means that transportation costs are the single biggest
cost to the company. “We live in a huge country with loads of logistical issues.
“We are not in the business of renting out a truck, we’re in the business of delivering a MEWP, and we do all our own deliveries, so it has a huge effect on our bottom line.
“And even though we are curently limited in our geographical spread we do want to grow our footprint.”
Fleet investments
As the company expands it will also take on distribution of equipment, however, as Erasmus explains, it will not become a focal point of the company, with rental remaining at the fore.
Kwick’s fleet comprises of MEWPs from
JLG, LGMG, Genie and Snorkel.
“It’s a good mix. We focus on products that fit our quality and price equation. With the South African Rand fluctuating as it does, we have to look at price, but quality as well.”
At least now the company is buying directly from OEMs, unlike in the recent past. As a smaller company it was forced to acquire its fleet through larger rental companies that were importing bigger quantities of equipment.
“It meant we were paying a higher premium, so it was always a problem in terms of base costs. Now we are able to have conversation directly with suppliers.
“The machines that we bought since last year can’t compare to what we were paying before. You can never really compete if you are buying at a higher premium than your competitors.”
SHANGHAI
JOIN US IN
Enjoy a dynamic mix of learning, networking, and celebration all in one event: two networking receptions, a day-long conference and an evening awards dinner all focused on the access industry.
