BRAND PROJECT EPOCH

A particular period of time in a person's life

Lebal Package Poster

Concept Store Sustainability

Collection Swing Ticket

Brand Story

Walk on the road of hard work, seek simple and comfortable comfort through clothing, details emphasizing your difference.

These costumes accompany the time to record every moment that is worth remembering.

The brand concept is that when you work hard until you feel tired, we can be the companion and motivation you need. Not only through clothing to transmit energy, but also the pursuit of simple and comfortable existence, and more is to emphasize your difference. You can find untethered, breathing space in Epoch's clothing as a resting place for active living.

Our clothing style is succinct and simple, suitable for formal wear, but also full of small ideas, emphasizing the details of the design.

We look forward to creating a formal dress that can have a sense of life, clothing that is suitable for the workplace, and also as a daily wear for life.

Each series can be produced using natural elements and psychological concepts, hoping to convey relaxed emotions and truly achieve psychological connection with everyone.

We pursue exquisite garment craftsmanship and tailoring, using natural fibers and low-carbon fabrics.

Customized production also provides perfect after-sales service and clothing recycling parts.

We look forward to creating a rest stop for your serious life and becoming an integral part of your life.

Target Market

Epoch's clothing prices are about mid-range. Each item ranges from NT$5,000 to NT$60,000, with attention to detail and quality of design. We hopes to create a brand with a unique and high-quality sense, with a price that is close to the people rather than a luxury line. The clothing is mainly women's clothing, supplemented by the design of bags and accessories. The main feature of the detailed design and clean style. The customer base is mainly young urban women who like and support independent design brands.

Demographics

- Age: 20~45

- Gender: Female

- Location: Global, residing in urban areas

- Occupation: Entrepreneur, KOL, Designers, Editors, Photographers, Entertainers, Writers, Teachers, Artists, Office worker,etc.

- Income: Moderate ~ High - NTD$700,000 ~ $1,000,000

Psychographics

- Personality:

Creative, Educated, Environmentally aware, Literate, Change advocates, Pragmatic, Enthusiastic.

- Interests/Hobbies:

Traveling, social media, design, art, music, photography, creation, trying new things

- Values/Needs:

She is used to buying clothes in the middle range, and she pursues good clothes quality.

- Lifestyle: Working hard and living hard, she is career focused but methodical and balanced with passion projects.

Competitor 1

TOYKEAT is a Seoul based fashion house founded in 2013 by Enjoo Lee. They are good at combining masculine masculinity with feminine femininity, showing women's sophistication with minimalist silhouettes without losing the beauty of girls.

pros

- Customer base is clear

- Clean cut、feminine design

- Good marketing strategy

cons

- Excessive customer group definition and less possibility of product extension

- Sustainability message is unclear

₩328,000

₩178,000

₩188,000

BELTED DOUBLE BREASTED JACKET - BLACK

NECK-TIE SCARF BLOUSE - OFF WHITE

SIGNATURE FLARED PANTS - BLACK

Blazer KRW 250,000-350,000 Rayon/Polyester

Suit Pants / Skirt KRW 150,000-200,000 Rayon/Polyester

Undershirt / Blouse KRW 150,000-200,000 Polyester/Polyester

Vest KRW 70,000-80,000 Polyester/Polyester

Coat KRW 300,000-400,000 wool/nylon

CUPRA CAMISOLE - BLACK ₩73,000

WOOL BOXY HALF COAT - SAGE ₩368,000

Competitor 2

EVERY COOL GIRL IS HALF BOY

Corrada, Delfina and Sole met through ELLE ITALIA. They all share a passion for styling, research and continuous innovation.

Thet have worked with international photographers, top designers and collaborated with prestigious fashion houses for the most authoritative magazines. Due to their long experience in the world of luxury and fashion, and a passion for haute couture, they decided to reinterpret this garment, addressing women who believe that dignity and elegance are the foundations of their aesthetics.

pros

- Committed to Sustainability

- Participate in cooperation in various fields

- Distinct personality

- Caring for people and the environment

cons

- Lack of influence in the Asian market

- Marketing strategy may need to be strengthened

CHINOOK ANYWAY BLAZER €1,205.00

HIGHLAND OLIVE ROUND NECK SWEATER €986.00

NARIIDA MAYA DENIM BERBER SHIRT €621.00

€1,250.00

€400.00

Blazers EUR 1000-2000

Pants EUR 300-1000

Tops EUR 100-700

Coats & Jackets EUR 700-2000

Knitwear EUR 800-1100

The material is replaced according to the season and style, mostly pure natural fibers

MID-DAY SUN MIMOSA BANKER PANTS

CUOR DI SOLE SAHARIANA

Market Position

The positioning of our EPOCH hopes to be the pricing of affordable luxury brands, but in terms of texture and overall service, it is higher than brands at the same price.

The main goal is to have certain customers who are long-term households, which also contributes to our continuous after-sales service. Achieving the modern concept of environmental protection.

EPOCH can be understood as a long period of time, especially a historical moment, or it can be interpreted as a special moment in a person's life.

Brand Logo

The overall is very simple and powerful, and it is also very much in line with the brand image, but it feels like adding an icon as a combination on the product can have a more definite brand feature

However, due to the fact that the horizontal pattern is a bit large, the overall visual balance with the brand logo is not very good. This pattern I've made it a little shorter and turned it straight, balanced, with a sense of time passing

Brand Color

Black and white have a capable image, which can well represent our neat image.

Gray, on the other hand, is a soft side that allows the brand to add some sense of life and softness.

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Business Cards

Business cards are also an important façade for us. The business card style is also as simple and clean as our brand, and the use of cardboard with some grains makes the whole not too sharp and adds some softness.

Lebal

We want to put a little effort into the packaging.

We use cartons made from recycled paper as our products, and give them to customers as gifts, adding a little sense of ritual in life.

The inner packaging material is also made of recycled paper, plus brand stickers.

The overall packaging presents a sense of premium with a sense of affinity and ceremony.

Concept store

Sustainability

The main promotion of the brand environmental protection concept is in the after-sales service part. If the garment is damaged and qualified, it can be repaired free of charge to avoid waste. If consumers will want to discard the clothing recycled to the brand side, in the future consumption of the brand products can have a relative discount, and recycled clothing will once again be designed by the brand as a second-hand clothing series, one is to achieve sustainability, the other is to be able to promote this concept to our consumer group, in order to achieve the environmental protection concept of our brand.

The brand uses pure natural fibers in fabrics, or organic cotton that is environmentally friendly to the process, while the accessories use sustainable materials such as eco-friendly recycled fibers. For environmental protection, recycled paper materials are used for packaging.

Our brand focuses on slow fashion, with repeated wear as the main axis of design. We expect to create high-quality collections without unnecessary waste. Basically maintaining one series a year, using some resources to promote slow fashion, as one of the important features of our brand, we also hope to bring some substantial changes to the fashion industry.

Collection

Professional women who are overly tired in the morning but still need to get up to work, after washing and combing, go to the dressing room to pick out clothes, put it on, shrug their shoulders, look in the mirror, and go to the door to put on their shoes, prepare to go out, take a breath, and leave this comfortable home temporarily.

In ordinary life, the sense of ritual of creating costumes is exactly the attitude of our costumes this season.