xatia wurwumia giorgi ubilava
1
Mamakacis xazis Urbanuli stilis tansacmeli, fexsacmeli da kreatiuli SefuTvebi
2
saxeli -
1 3
Dizaini - vebgverdi, maRazia (sada), musika
fasi - saSUalo
segmentze gaTvlili (700+)
xarisxis maCvenebeli -
momxmarebelTan komunikacia
Produqtis doneebi :
Mesame done:
• Gadaxdis saxeebi: baraTiT da qeSiT
• Bossqardi
• Delivery Service
Misia:
Cveni misiaa SevqmnaT samosi urbanuli cxovrebis stilis mqone
adamianebisTvis, romlebic cxovroben Tavisuflad, arian sakuTari Tavis bosebi da uyvarT
gansxvavebuli Cacma.
Brendis legenda:
Cven gadavwyviteT yoveldRiuri, mosawyeni, erTferovani, gapapsavebuli saSopingo sivrceebi Cagvenacvlebina
Tanamedrove sivrciT, romelic aerTianebs da win wamowevs urbanul da andergraund stils, qmnis individualur indentobas yoveli momxmareblisTvis da agrZnobinebs maT
Tavs bosebad.
Freedom is in us live like thug with us
Freedom is our lifestyle
gaTavisufldi CarCoebisgan
BossBoy Seni stilis dileri
Boss BOY Boss BOY
segmentireba:
16-35 wlis gansxvavebuli, Tavisufali stilis, araordinaluri, urbanuli cxovrebis mimdevari mamakacebi, visac uyvars mdidruli cxovreba da romlebic aravis emorCilebian.
TargeTireba:
TargeTireba:
vqmniT 1 produqts 1 segmentisTvis
Sesabamisad SevarCevT
sakomunikacio enas da tons
•
Price
Quality
R-0 G-0 B-0 R-228 G-181 B-75 R-173 G-169 B-187 HEX -#000000 HEX – E4B54B HEX – ADA9BB R-144 G-131 B-237 HEX - #5FFBD6 R-203 G-204 B-255 HEX - #ff1406 R-255 G-20 B-6 HEX - #ff1406 R-255 G-20 B-6 HEX - #CBCCFF R-255 G-145 B-139 HEX - #FF918B R-154 G-7 B-0 HEX - #9A0700
• Facebook/Instagram • Neitraluri-uSualo (magar tipebad vagrZnobinebT Tavs)
MagaliTebi
Mogbezrda gadacveTili-gapapsavebuli garemo?
eZeb siaxles, originalurobas da Sens identobas?
zrunavs Seni individualuri imijis Seqmnaze DA Seni Sinagani samyaros vizualur warmoCenaze.
Features- Advantages-Benefits (FAB)
SeiZine nebismieri SenTvis sasurveli produqti bossboiSi. armoaCine Seni individualizmi, gaxdi originaluri da daagrove Boss qulebi Boss qardze
dRevandeli yoveldRiuroba qmnis rutinas da erTferovnebas. Adamianebi erTmaneTs dRiTidRe ufro da ufro metad emsgavsebian, kargaven
sakuTar individualizms da xdebian ,,masis wesvrebi”.
Tumca, arseboben ,,meamboxeebi’’ , romlebic ,,ar
miyvebian dinebas” , miiswrafian
originalurobisken da surT iyvnen gamorCeulebi masisgan.
swored am adamianebs aerTianebs da qmnis maTTvis ara produqts, aramed sworad
SerCeul ,,identobas” .
Mesijebis gasavrcelebeli komunikaciebi:
• moviwvevT “TeTri moZraobis” , “talRis” wevrebs da koloritebs da davusvamT Cveni sakvanZo sityvebis azris matarebel kiTxvebs, avkinZavT pasuxebs da ganvaTavsebT videos ganvaTavsoT Website-ze, xolo nawyvetebs aseve ganvaTavsebT Facebook da Instagram-ze.
• Bilbordebi (SuqniSanTan)
• metroSi, boZebze, gaCerebebze, gavakraT mrgvali stikerebi (mrgvalad warweba BossBoy, QR simRerebi, sakvanZo sityvebi.
• Beard.ge-Tan kolaboracia. erTjeradad 500 laris produqciis SeZenis SemTxvevaSi momxmarebeli miiRebs saCuqrad Beard.ge-s Tavis movlis boqss.
• Lax-Tan kolaboracia. BossBoy-s hudebs mohyvebodes Lax-is bendenebi.
• ONYX Cocktail & Karaokebar – BossCard-ze dagrovili qulebiT gadaxda.
• Tatiana studio – 500 Bossqulas momxmarebeli gadacvlis 50 larian BossvauCerSi da urigod miiRebs momsaxureobas.
• Alcorium-Tan kolaboracia. 300 laris SesaZenze 20%-iani fasdaklea
• gansxvavebuli
• araordinaluri
• gavleniani
• originaluri
• Yvelasgan gamorCeuli
Phisique
swrafi reaqcia, maRali
moqniloba, bazarze
martivad orientireba
Relationship
Megobruli da sando urTierToba, identobis xazgasma
Personality
Tavdajerebuli, gansxvavebuli, Tavisufali, originaluri, araordinaluri.
Reflection
individualizmis warmoCenis
moyvarulebi, urbanuli da andergraund stilis moyvaruli
adamianebi
Culture
qarTuli, momxmarebelTan uSUalo magram mediduri urTierTobis damyareba.
Self-Image
Tavdajerebuli, GAMOrCeuli, originaluri, Tavisuflebis
moyvaruli
TeTrusT
Messa aris -is qvebrendi, romelic gaTvlilia 18-35 wlis
gansxvavebuli, daxvewili, eleganturi, seqsualuri, mdidruli stilis
gogoebze, visac surT iyvnen gamorCeulebi sxvebisgan. Mizania
gogonebSi aamaRlos Tavdajerebuloba da am stiliT warmoaCinos maTi:
Zlieri,seqsualuri, eleganturi da a.S mxare.