khanh vĹŠ selected works 2019 the desig nerd khanhmay91@gmail.com
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name
Khanh Vũ a.k.a Khanh May
dob
31st Oct, 1991
horoscope
Scorpio
gender
Female
tel
(+84).947.947.591
khanhmay91@gmail.com
portfolio
http://bit.ly/Khanh-folio-20
http://instagram.com/khanhmay/
Hi there, It’s Khanh - a Creative Designer based in Saigon, having sufficient design experience in Advertising, Digital & Social Media and Branding. As I have a great attention to details, I am constantly absorbing ideas from everyday being. I am striving to turn complex problems into simple, beautiful and intuitive designs. During 5 years of working, I gained cognition and was promoted to be a leader of design team, which made me more accessible to manufactoring, management and marketing. I’ve enjoyed playing a role of a Leader, doing training, workout the Creative process and be aspirational for my team members. That’s how I define the goal, the success of life. Hope you enjoy this portfolio and I always lookforward to have a real meet up so we could discuss even more. Thank you for your time and have a nice day.
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language vietnamese - native english - fluent
skills
print ads conceptual artwork POSM
software
adobe illustration
social media
adobe photoshop
packaging design
adobe after effects
brand identity digital production lettering doodling photography
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2013 Chuo Senko Vietnam Internship
2014 University of Architecture Graphic Designer’s Certificate
Aw ds
201 WildFire Co Junior De / Design
vietnam y
silver | 201
the note o
top 3
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14 llaborative esigner
BUT WHY ME
practical think-er thoughtful do-er insightful proactive creative problem-solver inspirational
2018 Publicis Groupe Vietnam Senior Designer
n Lead
young spikes
17 | intergrated
of signature
3 | 2019
The largest national competition searching for young talents to represent Vietnam in Young Spikes Competitions, Singapore.
A minicontest to raise the awareness for the new Samsung Note phone. The main target audience of the contest is designer, calligrapher from all over the city. Based on the given topic, designer/calligrapher has to createto typography and then put it nicely into the photo we already took.
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2019 Prime Commerce Creative Lead
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Y O
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L E T ’ S
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S T A R T !
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Creative without strategy is called art. Creative with strategy is called advertising.
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What is it //
It has been 4 years I have had a chance to jump into this industry, both ATL and BTL one. In my opinion, advertising industry is is a vast and fierce world which is not for lazy and dreamy one. I have learnt and sacrifi ed a lot. Every tiny steps from brain-storming ideas, execute them, sell it to clients and finally making it come true. That process has always be a journey to me day by day.
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PIAG GIO VES PA WORK TYPE: Key Visual, Print Ad CLIENT: Vespa Vietnam AGENCY: Publicis YEAR: 2018
ASSOCIATE CREATIVE DIRECTOR: Thuong Chu LEAD DESIGNER: Khanh Vu ACCOUNT EXECUTIVE: Mo Duong
ABOUT: Vespa is a timeless icon. It is synonymous with the charm, the premiumness, the style, and the bold and confident disposition of Italy. Their ‘NOT FOR EVERYONE’ campaign was created with the intention of reconnecting with the Vespa rider. So that, for those who believe emotions are way stronger than mental. Feel the emotional power of Vespa GTS 150 from Piaggio.
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C O N C E P T UA L O P T I O N S
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NES TLÉ VIET NAM WORK TYPE: Key Visual, Print Ad, Digital Communication CLIENT: Nestlé Vietnam AGENCY: Publicis YEAR: 2016 - 2017 - 2018
ART DIRECTOR: Trang Cao CREATIVE DESIGNER: Khanh Vu ACCOUNT EXECUTIVE: Thom Nguyen
ABOUT: At MAGGI, we believe that homemade meals are not only fresher, healthier and tastier, but also they create some of the best moments we share as a family. Nothing is valued than the dishes that we cook for the beloved. For that reason, Maggi always appreciate and support the invaluable homemade meals. But MAGGI also understand that it isn’t that easy. This is why MAGGI always try to bring you ingenious products, recipes and ingredients with great taste and safe for health which makes it easy and fun for create meals for your family.
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NESTLÉ BREAKFAST POSM ADAPTATION
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WORK TYPE: Key Visual, Print Ad CLIENT: Piaggio Vietnam AGENCY: Publicis YEAR: 2018
ASSOCIATE CREATIVE DIRECTOR: Thuong Chu LEAD DESIGNER: Khanh Vu ACCOUNT EXECUTIVE: Mo Duong
ABOUT: Piaggio as the leader in smart urban mobility, believes in making a difference in the everyday commute through Italian heritage design, pioneering innovative technologies and creating ‘commuter first’ based solutions to deliver a truly enjoyable and reliable drive - all in the effort to empower our riders to make the most out of a life on the move. In this project, I was play a role of Creative Desginer who workeds closely with the ECD and Account Dept. to brainstorming ideas, preparing presentation and executing ideas into artwork.
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O P T I O N S & M O O D B OA R D
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MANIFESTO
On this 23.5 degrees tilted planet. Everything can happen. Roads may change. Terrain may change. Trends come and go. But you won’t. You will always be sitting firm and totally balanced on this skilfully painted, pressed steel unibody of the new generation Medley from Piaggio.
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SOY SEC RET Z WORK TYPE: youtube bumper ad CLIENT: Soy Secretz Vietnam AGENCY: Prime Commerce YEAR: 2019
CREATIVE LEAD: Khanh Vu MOTION DESIGNER: Khuong Vu ACCOUNT EXECUTIVE: Thuy Nguyen
ABOUT: Soy Secretz believes that the ideal beauty is a total beauty in which every part of the body should be deeply nurtured. Each healthy element will contribute t o a complete portrait of beauty. For that reason, Soy Secretz’ launching campaign is rooted from the big idea of “Complete Beauty Portrait”, a portrait created with soymilk and the best of natural ingredients from Soy Secretz. Our scope was to create a series of Youtube bumper ad which highlighting each product’s ingredients and benefits. The chalenge here was to t urns a still 3D-like product shoot into a well-touched, lively and poetic ad. WATC H T H E V I D E O http://bit.ly/2HoUy62
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SOY SEC RET Z WORK TYPE: facebook canvas ad CLIENT: Soy Secretz Vietnam AGENCY: Prime Commerce YEAR: 2019
CREATIVE LEAD: Khanh Vu DESIGNER: Khanh Vu ACCOUNT EXECUTIVE: Thuy Nguyen
ABOUT: How about turn the product range into a fashion collection? Here we are. So to catch woman’s attention at our ad, we created a pale and feminine palette color and each flavour represents a diff erent characteristic.
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LAC TA CYD WORK TYPE: Key Visual, Print Ad CLIENT: Sanofi Vietnam AGENCY: Publicis YEAR: 2017
ASSOCIATE CREATIVE DIRECTOR: Thuong Chu LEAD DESIGNER: Khanh Vu ACCOUNT EXECUTIVE: Mo Duong
ABOUT: Lactacyd® is the feminine hygiene specialist that women feel close to and trust. We are dedicated to innovating intimate care products to support women at diff erent stages of life, from all walks of life. Lactacyd Green and Gold are the best 2 products with diff erent mood and functions. So we created 2 product key visual that highlight 2 diff erent features, one is all day fresh, pure and na tural extracted, the other is all about revitalize.
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Content is fire. Social media is gasoline.
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What is it //
The beauty of communicate on social media is, everything changes all the time. What won’t change is the community’s desire to network. For me, it is a fresh new and effi cient way to express the ideas, brings the brand closer to audience. I always keep myself craving of seeking new methods, new materials. Plus, social media is fun, isn’t it? :)
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ORIGINAL LOGO
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REFRESH LOGO FOR SOCIAL
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PUR EIT
REFRESH SOCIAL MEDIA
WORK TYPE: social guidebook, social plan, FB post CLIENT: Pureit Unilever Vietnam AGENCY: Prime Commerce YEAR: 2019
CREATIVE LEAD: Khanh Vu DESIGNER: Khanh Vu COPYWRITER: Huyen Thai ACCOUN T EXECUTIVE: Ngoc Nguyen
ABOUT: Pureit is not just a product, it is the answer to India’s water purifi cation needs. Pureit brand mission is providing safe and affordable drinking water through in-home water purification. As Vietnam’s premium purified machine segment becomes increasingly competitive, Unilever Pureit must to be diff erentiated by creating unique logo with featured color and symbol. Moreover, to deliver all messages of brand to right target audience s in order to trigger them to be loyal with our products. Back then, Pureit was lacked of a marketing team, strategic agency and also suppliers. So our challenge is to re-build the brand on their social media, gave them a fresh new characteristic, a trustworthy brand’s image and even beyond.
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PUR EIT
BUILD A SOCIAL TOOLKIT FOR BRAND
WORK TYPE: social guidebook, social plan, FB post CLIENT: Pureit Unilever Vietnam AGENCY: Prime Commerce YEAR: 2019
CREATIVE LEAD: Khanh Vu DESIGNER: Khanh Vu COPYWRITER: Huyen Thai ACCOUNT EXECUTIVE: Ngoc Nguyen
ABOUT: Pureit is not just a product, it is the answer to India’s water purification needs. Pureit brand mission is pro viding safe and aff ordable drinking water through in-home water purification. As Vietnam’s premium purifi ed machine segment becomes increasingly competitive, Unilever Pureit must to be diff erentiated by creating unique logo with featured color and symbol. Moreover, to deliver all messages of brand to right target audiences in order to trigger them to be loyal with our products. Back then, Pureit was lacked of a marketing team, strategic agency and also suppliers. So our challenge is to re-build the brand on their social media, gave them a fresh new characteristic, a trustworthy brand’s image and even beyond.
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PUR EIT
BUILD A CHARACTER FOR FA N PA G E
WORK TYPE: social guidebook, social plan, FB post CLIENT: Pureit Unilever Vietnam AGENCY: Prime Commerce YEAR: 2019
CREATIVE LEAD: Khanh Vu DESIGNER: Khanh Vu COPYWRITER: Huyen Thai ACCOUNT EXECUTIVE: Ngoc Nguyen
ABOUT: Pureit is not just a product, it is the answer to India’s wat er purification needs. Pureit brand mission is providing safe and aff ordable drinking water through in-home water purification. As Vietnam’s premium purifi ed machine segment becomes increasingly competitive, Unilever Pureit must to be diff erentiated by creating unique logo with featured color and symbol. Moreover, to deliver all messages of brand to right target audiences in order to trigger them to be loyal with our products. Back then, Pureit was lacked of a marketing team, strategic agency and also suppliers. So our challenge is to re-build the brand on their social media, gave them a fresh new characteristic, a trustworthy brand’s image and even beyond.
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ABOUT: Pureit is not just a product, it is the answer to India’s water purifi cation needs. Pureit brand mission is providing safe and affordable drinking water through in-home water purifi cation. As Vietnam’s premium purified machine segment becomes increasingly competitive, Unilever Pureit must to be diff erentiated by creating unique logo with featured color and symbol. Moreover, to deliver all messages o f brand to right target audiences in order to trigger them to be loyal with our products. Back then, Pureit was lacked of a marketing team, strategic agency and also suppliers. So our challenge is to re-build the brand on their social media, gave them a fresh new characteristic, a trustworthy brand’s image and even beyond.
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XIA OMI WORK TYPE: key visual CLIENT: Xiaomi Vietnam YEAR: 2019
CREATIVE LEAD: Khanh Vu DESIGNER: Khanh Vu ACCOUNT EXECUTIVE: Thao Nguyen
ABOUT: Xiaomi is going to have a party to celebrate and show our gratitude for our Mi Fan. The attendance is ~100 Mi Fan. We will have DJs and Singer with game and gifts for our Mi Fan. We hope our Fans will have a good time an d enjoy this fun party. Tone and moodneed to have Orange Xmas theme, as they already shared about their guidelines.
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A brand is not just an logo. It’s an experiences.
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PRI ME WORK TYPE: brand identity CLIENT: Prime Commerce Vietnam AGENCY: Prime Commerce YEAR: 2019
CREATIVE LEAD: Khanh Vu SUPERVISOR & CEO: Han Mac
ABOUT: Prime Commerce is a young Vietnamese start-up with very strong ambition which off ers end-to-end Ecommerce strategy and solutions for brands and SMEs whom would like to transform their business online. Back then, my scope of work is to solve these pro blem from the previous logo: 1. T hey don’t have a proper system for Prime mother and sub-brands. 2. How to seperate each group of service but still look like a family 3. The current logo doesnt bring out the category of services that we off er 4. A lil bit outdated The idea is to create a logotype which represents a bre ak, a big leap forward and a transformation of Vietnamese marketplace.
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LAS SSY WORK TYPE: brand identity CLIENT: LASSY Coff ee & Tea YEAR: 2016
CREATIVE DESIGNER: Khanh Vu
ABOUT: LASSY is a family owned, single origin coff ee farm based on Vinh, Vietnam. We helped them out with their identity, create a mascot that is creative, wise, cute and energetic. So i create an owl that stands on a L branch that represents the brand. The style’s kinda hipster and minimal but yet professional with monogram line and simple type.
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BẾP NHÀ ÂN WORK TYPE: brand identity CLIENT: Bếp Nhà Ân YEAR: 2020
CREATIVE DESIGNER: Khanh Vu
ABOUT: Bếp Nhà Ân is a homemade bakery clouded by captivating aromas of freshly baked bread, baguettes, sweet buns, croissants, donuts and other varied pastries with a multi-layered, tender dough inside a crispy, ruddy crust. The hand-baking, high quality flour and cereals, in dividual approach to each product, stupefying aroma and taste make the Bếp Nhà Ân a place that you would hardly pass by indiff erent.
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Good packaging doesn’t get thrown away.
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What is it //
No matter how expensive your materials, printing tenique... Packaging has to tell your story, represents you and that’s all. I believe that packaging design is an big opportunity to continue telling the story, not just to sum everything up. And i’m dreaming about someday, my packaging design will bring all the beautiful stories.
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WFC
LOY A LT Y WORK TYPE AGENCY YEAR
packaging, illustration wildfire collaborative 2015
CREATIVE CHIEF DESIGN LEAD ILLUSTRATOR ACCOUNT PHOTOGRAPHER
Anthony Chew Khanh Vu Khanh Vu Trang Dinh Wing Chang
ABOUT //
WFC Loyalty Gifts 2015 were delivered to our beloved clients who've continued to support us through thick and thin - A Special Edition Coconut Rum for continuously "Making it Wonderful!" for us. A big thank you to the wonderful team for making this happen and thanks again to all our clients for believing in us. F E AT U R E D O N PA C K A G I N G O F T H E W O R L D
http://bit.ly/2OTZSSY
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CAL PIS WORK TYPE AGENCY YEAR
packaging, illustration wildfire collaborative 2015
CREATIVE CHIEF Anthony Chew DESIGN LEAD Khanh Vu ACCOUNT Trang Dinh
ABOUT //
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Product Branding upgrade for Calpis Mini - Fermented Milk for kids. Maintaining established brand assets such as logotype, brand colors, polka-dot pattern and visual story of illustrated kids riding milk cow while enhancing entire look and feel of packaging to project a more appealing image.
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Before Vs. After
The overall look’s now more modern than before and yet clearer emotion of characters brings out better feeling. Also the flow looks softer and suited to milk product.
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bsession
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Note of Signature personal portfolio
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PORTFOLIO 2020
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