Portfolio Khalil Karam
H E
L O +971 55 60 30 563 | k.karam1988@gmail.com
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Expo 2019 Beijing is an international gardening event
under the theme “Live Green, Live Better”
The UAE is participating for the first time in Horticulture Expo.
It is inspired from the official logo of Expo China, with details of the frond of the palm tree with brown background that indicates the desert, which has decreased in size as a result of afforestation, and under the main shape there is a Blue arch that indicates the oasis
2 ةدـــحتملا ةـــيبرــعلا تاراــــملإا حاــنج 阿拉伯联合酋长国展馆 United Arab Emirates Pavilion Expo 2019 • Logo & Branding • Social Media Campain • Collaterals & Giveaways • E-mails
،
Pavilion
• English • Arabic • Chinese National Media Council Brief: Deliverables: Languages: Owner: ةدـــحتملا ةـــيبرــعلا تاراــــملإا حاــنج 阿拉伯联合酋长国展馆 United Arab Emirates Pavilion X X 2.5X 2X V H The Story behanid the logo: Palm Desert Water
UAE
Logo
3 ةدـــحتملا ةـــيبرــعلا تاراــــملإا حاــنج 阿拉伯联合酋长国展馆 United Arab Emirates Pavilion and I Will Give You Civilisation Give Me Agriculture
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Social Media Campain
Media Regulatory Office
Branding
Brief:
The Media Regulatory Office (MRO) was established in 2021 after the merge of the National Media Council, Ministry of Culture, and the Federal Youth Authority. MRO is responsible to regulate all the media in the UAE.
The Story behanid the logo:
The typography falls into parallel lines, symbolizing a guide of clarity and drive, as it also shows clear boundaries.
• Logo & Branding
Deliverables: Languages
• Arabic
• Enlglish
Owner:
Ministry of Culture and Youth
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8 Land 7 emirates Youth Youth Hub Political System UAE Gov. Technology Future Ranking World Competitiveness YoT Annual Theme UAE Women’s Day Woman Empowerment Culture Hertiage EXPO 2020 EXPO UAE Economy Currency Pattern NMC Pattern Publisher Food Security Palm Leaf Space Exploration MBR Space Agency
Book 2018 •
•
VIP
•
•
•
National
The
UAE
Book with Sleeve
Bilingual
Box The UAE annual book summarizes the latest and most important achievements, figures and statistics of the UAE, and it gets distributed to various of entities inside and outside of the UAE
English
Arabic
Chinese
Media Council Brief: Deliverables: Languages: Owner:
concept that used in designing the book is inscriptions that express each section of the content of the UAE Yearbook
Fingerprint
Nuclear
Nuclear pattern
UAE Passport
Power
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•
Brief:
The workshop discussed the most important media strategies and practices in the Kingdom of Saudi Arabia and Its implications on the Kingdom’s vision 2030.
The main Shape is extracted from the arrow design that symbolizes the change and shift, which presents the Media as well.
Due to the topic of the workshop we added the pattern of 2030 slogan on the side of the logo
Lines that represents the Digital and Electronic Media
The Emblem of Kingdom of Saudi Arabia
Logo & Branding
• Social Media post
• Save the Date
Deliverables: Languages
• Arabic
• Enlglish
Owner:
The Emirates Centre for Strategic Studies and Research
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يدوعسلا ملاعلإا عقاو رـــييغتلاو لوــــــحتلا نــــيب يدوعسلا ملاعلإا عقاو رـــييغتلاو لوــــــحتلا نــــيب X X 2.5X 1.5X V H KSA Flag Colors Workshop
Saudi’s media between the shift and the change” The Story behanid the logo:
“The
13 يدوعسلا ملاعلإا عقاو رـــييغتلاو لوــــــحتلا نــــيب يدوعسلا ملاعلإا عقاو رـــييغتلاو لوــــــحتلا نــــيب
Women in Diplomacy Index 2022
The Women in Diplomacy Index in an international index that was launched at the World Government Summit. The annual index seeks to track the percentage of women ambassadors in the 40 largest economies in the world. It was also presented at EXPO 2020 in the Women’s Pavilion.
Women in
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• Arabic •
Brief: Languages Anwar Gargash Diplomatic Academy Owner: Russia Turkey Italy Poland* Switzerland Sweden Netherlands Denmark Norway UK Germany Ireland South Korea Iran Japan Malaysia Philippines Indonesia Australia Thailand South Africa* Canada Spain Austria France USA* Colombia Mexico Argentina 1.4% 26.0% 16.7% 12.2% 20.0%
50.0% 37.0%
40.0% 22.9% 31.9% 0.8% 3.5% 13.3% 2.5% 14.8% 28.3% 11.0% 34.7% 31.5% 40.2% 50.0% 26.7% 32.6% 24.7% 33.8% 26.7% 23.3% 19.2% China 11.3% India UAE 16.9% 10.9% Brazil
Bangladesh Nigeria* 19.5% KSA 4.0% Belgium 12.5% Egypt 7.5% *The asterisk indicates a large number of vacancies at the time of data gathering. *The green figures indicate an improvement from 2021. Israel Singapore 27.1% ambassadors women 2018 2021 2022 4,293
states 16% G20 states 20.7% 21.6% Women
English
24.2%
26.3% 46.1%
10.7%
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remain underrepresented in ambassadorship positions across the world.
The
• Publication • Presenation • Infographic Posters Deliverables:
Women in Diplomacy Index 2022 maps the percentage of women ambassadors representing the countries of the 40 largest economies in the world and the European Union (EU). Diplomacy Index 2022
15 Number of Women Ambassadors in the G7 States and the EU in 2022 European Union 3 Japan 6 Italy France USA 9 9 10 Canada Germany UK 12 7 7 12 ambassadors , consul generals and permanent representatives of the graduates from the Anwar Gargash Diplomatic Academy are female of MoFAIC’s workforce are female United Arab Emirates 41.5% 60% #1 16 13 12 12 11 11 10 10 10 9 9 9 9 9 8 7 6 6 6 6 6 6 5 5 Portugal UN in New York Canada Denmark Sweden Ghana United States Norway Finland Argentina France Spain Poland Italy UN in Geneva Jordan UNESCO Thailand Nigeria Morocco China South Korea OECD Russia #2 #3 #3 #4 #4 #5 #5 #5 #6 #6 #6 #6 #6 #7 #8 #9 #9 #9 #9 #9 #9 #10 #10 Our findings indicate that while there is a wide geographical distribution, European destinations appear to be the top recipients of women ambassadors. Where are Women Ambassadors Posted? Women
The Women in Diplomacy Index 2022 maps the percentage of women ambassadors representing the countries of the 40 largest economies in the world and the European Union (EU). Diplomacy Index 2022
in
Brief:
In celebration with the UAE’s Golden Jubilee and the inaguration of Anwar Gargash Diplomatic Academy building and in the presence of HH Sheikh Abduallah bin Zayed, “50 Years of Diplomacy”concept was created that archives the UAE diplomacy throughout the past 50 years.
The main element during Anwar Gargash Diplomatic Academy’s inauguration was inspired by the first honourary diplomatic certificate of the Late Sheikh Zayed bin Sultan Al Nahayan during the first diplomatic course for UAE nationals held in 1971.
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Years of Diplomacy Anwar Gargash Diplomatic Academy Owner: The Establishment of the UAE’s Diplomacy ﺔﻴﺗارﺎﻣﻹا ﺔﻴﺳﺎﻣﻮﻠﺑﺪﻟا ةﺄﺸﻧ The UAE joins the Arab League تارﺎﻣﻹا ﺔﻟود مﺎﻤﻀﻧا ﺔﻴﺑﺮﻌﻟا لوﺪﻟا ﺔﻌﻣﺎﺠﻟ The UAE flag is raised at the UN headquarters تارﺎﻣﻹا ﺔﻟود ﻢﻠﻋ ﻊﻓر ﺮﻘﻣ ﻲﻓ ةﺮﻣ لوﻷ ةﺪﺤﺘﻤﻟا ﻢﻣﻷا 1971 The first diplomatic training programme for UAE citizens ﺔﻴﺳﺎﻣﻮﻠﺑد ةرود لوأ ﻢﻴﻈﻨﺗ تارﺎﻣﻹا ﺔﻟود ءﺎﻨﺑﻷ The UAE becomes a member of the UN تارﺎﻣﻹا ﺔﻟود مﺎﻤﻀﻧا ﻢﻣﻷا ﺔﻳﻮﻀﻋ ﻰﻟإ ةﺪﺤﺘﻤﻟا 1971 1971 1971 The UAE becomes a member of the Organisation of Islamic Cooperation تارﺎﻣﻹا ﺔﻟود مﺎﻤﻀﻧا نوﺎﻌﺘﻟا ﺔﻤﻈﻨﻣ ﻰﻟإ ﻲﻣﻼﺳﻹا 1972 Establishment of the Gulf Cooperation Council ﺲﻠﺠﻣ ﺲﻴﺳﺄﺗ ﻲﺠﻴﻠﺨﻟا نوﺎﻌﺘﻟا The European Parliament vote to abolish the Schengen visa requirement for citizens of the UAE ﻰﻠﻋ ﻲﺑوروﻷا نﺎﻤﻟﺮﺒﻟا ﺖﻳﻮﺼﺗ ﻦﻣ تارﺎﻣﻹا ﺔﻟود ﻲﻨﻃاﻮﻣ ءﺎﻔﻋإ ﻦﻐﻨﻴﺸﻟا ةﺮﻴﺷﺄﺗ 2014 The UAE and Israel sign the Abraham Accords ﻊﻗﻮﺗ تارﺎﻣﻹا ﺔﻟود ﻲﻤﻴﻫاﺮﺑﻹا قﺎﻔﺗﻻا ﻞﻴﺋاﺮﺳإ ﻊﻣ مﻼﺴﻠﻟ 2020 1972 1981 The UAE on the Global Stage Ali Humaidan appointed as the first UAE ambassador to the UN لوﺄﻛ ناﺪﻴﻤﺣ ﻲﻠﻋ ﻦﻴﻴﻌﺗ ىﺪﻟ تارﺎﻣﻹا ﺔﻟوﺪﻟ ﺮﻴﻔﺳ ةﺪﺤﺘﻤﻟا ﻢﻣﻷا ﺔﻴﻟوﺪﻟا ﺔﺣﺎﺴﻟا ﻰﻠﻋ تارﺎﻣﻹا
50
• Arabic • English Languages • Certficate Display • Gallery Stands Deliverables:
17 UAE Diplomacy and World Competitiveness ﺔﻴﺗارﺎﻣﻹا ﺔﻴﺳﺎﻣﻮﻠﺑﺪﻟا ﺔﻴﻤﻟﺎﻌﻟا ﺔﻴﺴﻓﺎﻨﺘﻟاو The UAE passport ranked strongest in the world ﻲﺗارﺎﻣﻹا ﺮﻔﺴﻟا زاﻮﺟ ﺎﻴﻤﻟﺎﻋ ىﻮﻗﻷا The UAE named the Middle East's highest-ranked nation in terms of soft power according to the Global Soft Power Index 2020 ﻲﻓ ﺎﻴﺑﺮﻋ ﻰﻟوﻷا تارﺎﻣﻹا ﺔﻟود ﻦﻤﺿو ﺔﻤﻋﺎﻨﻟا ةﻮﻘﻟا ﺮﺷﺆﻣ ﺮﻴﺛﺄﺘﻟا ﻲﻓ ﺎﻴﻤﻟﺎﻋ ﻰﻟوﻷا ﺰﻛاﺮﻤﻟا ﺔﻴﻟوﺪﻟا تﺎﻗﻼﻌﻟاو ﻲﻤﻟﺎﻌﻟا 2018 2020 2008 Emirati Women in Diplomacy ﺔﻴﺳﺎﻣﻮﻠﺑﺪﻟاو ﺔﻴﺗارﺎﻣﻹا ةأﺮﻤﻟا Sheikha Najlaa Mohammad Salem Al Qasimi and Dr. Hissa Abdulla Ahmed Al-Otaiba become the first female ambassadors of the UAE ﻲﻤﺳﺎﻘﻟا ﻢﻟﺎﺳ ﺪﻤﺤﻣ ءﻼﺠﻧ ﺔﺨﻴﺸﻟا لوأ ﺔﺒﻴﺘﻌﻟا ﷲﺪﺒﻋ ﺔﺼﺣ ةرﻮﺘﻛﺪﻟاو جرﺎﺨﻟا ﻲﻓ تارﺎﻣﻹا ﺔﻟوﺪﻟ نﺎﺗﺮﻴﻔﺳ Ambassador Lana Nusseibeh becomes the UAE's first female Permanent Representative to the UN ﺔﺒﻴﺴﻧ ﺎﻧﻻ ةﺮﻴﻔﺴﻟا ﻦﻴﻴﻌﺗ ﻰﻟﻮﺘﺗ ﺔﻴﺗارﺎﻣإ ةأﺮﻣا لوﺄﻛ ﺔﻟوﺪﻟ ﺔﻤﺋاﺪﻟا ﺔﺑوﺪﻨﻤﻟا ﺐﺼﻨﻣ ةﺪﺤﺘﻤﻟا ﻢﻣﻷا ىﺪﻟ تارﺎﻣﻹا Dr Nawal Al-Hosany appointed Permanent Representative of the UAE to IRENA ﺔﻤﺋاﺪﻟا ﺔﺑوﺪﻨﻤﻟا ﺐﺼﻨﻣ ﻲﻓ ﻲﻨﺳﻮﺤﻟا لاﻮﻧ ةرﻮﺘﻛﺪﻟا ﻦﻴﻴﻌﺗ ةدﺪﺠﺘﻤﻟا ﺔﻗﺎﻄﻠﻟ ﺔﻴﻟوﺪﻟا ﺔﻟﺎﻛﻮﻟا ىﺪﻟ تارﺎﻣﻹا ﺔﻟوﺪﻟ 2018 2013 Diplomatic Wins ﺔﻴﺳﺎﻣﻮﻠﺑد تﺎﺒﺴﺘﻜﻣ The UAE wins membership on UN Human Rights Council for the first time in its history Winning Expo 2020 bid ﺔﻓﺎﻀﺘﺳﺎﺑ زﻮﻔﻟا 2020 ﻮﺒﺴﻛإ قﻮﻘﺣ ﺲﻠﺠﻣ ﺔﻳﻮﻀﻌﺑ زﻮﻔﺗ تارﺎﻣﻹا ﺔﻟود ﻰﻟوﻷا ةﺮﻤﻠﻟ ةﺪﺤﺘﻤﻟا ﻢﻣﻸﻟ ﻊﺑﺎﺘﻟا نﺎﺴﻧﻹا The UAE wins bid to host the UN Climate Change Conference (COP 28) in 2023 ﻢﻣﻷا ﺮﻤﺗﺆﻣ ﺔﻓﺎﻀﺘﺳﺎﺑ زﻮﻔﺗ تارﺎﻣﻹا ﺔﻟود 2023 مﺎﻋ خﺎﻨﻤﻠﻟ ةﺪﺤﺘﻤﻟا Winning the presidency of the International Criminal Police Organisation (Interpol) ﺔﻃﺮﺸﻟا ﺔﻤﻈﻨﻣ ﺔﺳﺎﺋﺮﺑ زﻮﻔﻟا لﻮﺑﺮﺘﻧإ ﺔﻴﻟوﺪﻟا ﺔﻴﺋﺎﻨﺠﻟا 2021 2021 2013 2013
RELIGIOUS DIPLOMACY
Under the patronage and presence of HE Sheikh Nahayan bin Mubarak Al Nahayan, the Anwar Gargash Diplomatic Academy in cooperation with Sorbonne University Abu Dhabi organised the Religious Diplomacy conference.
Deliverables:
• Conference Theme & Collaterals
Brief: Languages
• Arabic
• English
Owner:
Anwar Gargash Diplomatic Academy
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Conference
“Religious Diplomacy: International Challenges and Opportunities”
Conference
“Religious Diplomacy: International Challenges and Opportunities”
Conference
“Religious Diplomacy: International Challenges and Opportunities”
Conference
“Religious Diplomacy: International Challenges and Opportunities”
Assistant Minister for Cultural Affairs and UAE Ambassdor to the Holy See, MOFAIC
Panel 1
11:30 AM
Wednesday 26th Oct 2022
Sorbonne University Abu Dhabi
Pr. Dr. Eric Alter Dean, Anwar Gargash Diplomatic Academy
Panel 3
04:00 PM
Wednesday 26th Oct 2022
Sorbonne University Abu Dhabi
Dr. Mohammed Ibrahim Al Dhaheri Deputy Director General, Anwar Gargash Diplomatic Academy
Closing Session
5:15 PM
Wednesday 26th Oct 2022
Sorbonne University Abu Dhabi
HE Nickolay Mladenov Director General a.i.، Anwar Gargash Diplomatic Academy
Welcome Remarks
10:45 AM
Wednesday 26th Oct 2022
Sorbonne University Abu Dhabi
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HE Omar Saif Ghobash
NBAD New Online Banking - Phase1
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NBAD New Online Banking - Phase2
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Basmet Zayed
In conjunction with the UAE’s celebrations of the 47th National Day and the launch of the Satellite (Khalifa Sat) , The National Media Council launched a campaign under the title of (Basmet Zayed) to Sheikh Zayed’s ideology, who paved the way to the achievements that we can see Today in the UAE
Brief: Languages
• Arabic
• English
Owner:
National Media Council
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....رارمتسلااو ةيؤرلا
Abu Dhabi Statistics Conference 2013
Brief:
Under the patronage HH Sheikh Hazza Bin Zayed Al Nahyan, Abu Dhabi hosted an international Statistics Conference in 2013
Deliverables:
• Conference Theme & Collaterals
Languages
• Arabic
• English
Owner:
Statistics Centre Abu Dhabi
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On the occasion of the World Paperless Day, The Environment Agency of Abu Dhabi launched a campaign to raise the Awareness to the importance of reducing paper use and encourage society to use the smart alternatives by highlighting the impact of excessive use of paper on the environment
Brief: Languages
• Arabic
• English
Owner:
Environment Agency - Abu Dhabi
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Your Decision
A community campaign that highlights the danger of unhealthy lifestyle and its negative impact on health
Brief: Languages
• Arabic
• English
Owner:
Health Authority - Abu Dhabi
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The Annual Economic survey
A combination of 6 brouches summarizing the results of the economic surveys made by Abu Dhabi Statistics Center.
• 6 Brochures
• 20 pages
Brief: Deliverables: Languages:
• English
• Arabic
Owner:
Statistics Centre - Abu Dhabi
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Your Guid in the Council
Brief:
Your Guide in the Council was made as a guide for Ministers on how to attend the Federal National Council sessions.
• Brochure hard and soft copies
Deliverables: Languages: Owner:
• Arabic Ministry of State For Federal National Council Affairs
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NBAD Newspaper Ads
SCAD Newspaper Ad
37
Dashboard
38
SCAD
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Social Media Awareness Campaign
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Thank you
