Product Design Portfolio 2024

Design tells a story for everyone, in every way, everywhere. It embodies an expansive narrative that transcends boundaries, rooted in deep empathy and multidimensional understanding of the human experience.

EDUCATION

University of the Philippines Cebu

Certificate in Fine Arts – Product Design 2019 - Present

University of San Carlos Arts and Design Track 2017 - 2019

ORGANIZATIONS

Tug-ani Student Publication

2020 - 2021 Layout Artist

2022 - 2023 Layout Team Head

2023 - 2024 Social Media Manager

Jose T. Joya Gallery

2022 - 2023 Merchandise Head

2023 - 2024 Sales and Finance Head

38th Mindworks

Sponsorships, Sales, and Finance Head 2024

Maajong adlaw!

I am Keith and currently pursuing my Fine Arts Major in Product Design studies at the University of the Philippines Cebu.

Driven by the philosophy that design is a reflection of the human experiences, I place you at the center of my creative process. Through my work, I invite you to explore the intricate tapestry of human emotions, transforming mere objects into vessels of profound storytelling.

ikgsalas@gmail.com | kfsalas@up.edu.ph

behance.net/salasbykeith

PERSONAL PROJECT

Neutrl Streetwear Clothing Cofounder and Graphic Designer 2019 - 2020

WORK EXPERIENCES

Carve

Independent Contractor – Graphic Designer August - October 2022

Graphicszoo Graphic Designer January - April 2023

Capcut PH

Freelance Graphic Designer September - December 2023

LANGUAGES

Cebuano, Filipino, English

EARTHLING ECO HUB

Client: Carve

Project:

Earthling Eco Hub Logo and Branding

Project Duration:

August – October 2022

Design Brief:

Earthling Eco Hub, a niche business focused on sustainability, seeks to create a distinctive logo and cohesive branding to reflect its mission of promoting eco-friendly practices through refillable products such as liquid detergents and shampoos.

Logo Design Concept:

Earthling Eco Hub, specializing in refillable products, needs a logo symbolizing nature, sustainability, and zero waste. The design features a sapling for growth and a whale’s tail for ocean life, encircled to represent a connected, sustainable ecosystem.

Project:

Maasin City Tourism Brochure Design Competition 2022

Project Duration:

July – August 2022

Design Brief:

The Maasin City Tourism Brochure Design Competition 2022 invites Maasinhon designers to create a captivating brochure that showcases the city's tourist spots and experiences. The winning design will be used in official tourism promotions, attracting both local and international tourists while offering the designer significant exposure.

Project: Brouchure Design

Project Duration: June 2023

Design Brief:

The D125: Materials II Class Brochure Design project creates a visually appealing brochure showcasing all student product designs from the semester. Highlighting creativity, innovation, and practical applications of materials studied, it serves as both a student portfolio and class promotional tool, completed by semester's end.

Project: Infographics Design

Project Duration: October 2020

Design Brief:

This Infographics Design project for Cebu Jeepney Routes creates a visually appealing, symmetrical infographic detailing the coding system of Cebu's jeepney routes. It uses icons, color codes, and clear typography to represent route numbers and destinations, resulting in an informative and easy-to-understand infographic.

Project: Tug-ani Sem Paper Layout

Project Duration:

Academic Year 2022 – 2023

Academic Year 2023 – 2024

The logo icon features multiple symbols that creatively complement each other. The main focus of the icon is the map pin that represents the core feature of the app, a way finder. Another symbol is the red square that symbolizes a block and a box. Overall, the look of the icon is identical to a road on a simplified map making it an effective symbol that truly represents the core of the app.

Project:

Design Interface Mobile Application: Matblox

Project Duration: October – December 2023

Design Brief:

Matblox aspires to be the cornerstone of creativity in Cebu City, catering to art and design students, enthusiasts, and professionals. The primary aim is to empower creativity by offering a user-friendly e-commerce hub where a diverse range of art materials, tools, and specialized services are readily accessible. Beyond mere transactions, the objective is to foster a vibrant community, providing a space for collaboration, knowledge sharing, and skill enhancement. Through curated offerings, community engagement, continual user experience enhancements, educational resources, and collaborative opportunities, Matblox strives not only to simplify access to art supplies but also to support the artistic growth and aspirations of the users–inspiring and nurturing their creative journeys. local and international tourists while offering the designer significant exposure.

Project: Outdoor Easy Armchair

Project Duration: May 2024

Project: Diva Chair

Project Duration: February 2024

Project: Rattan Vase

Project Duration: December 2023

Project:

Project Duration: February 2024

Mosaic Table Top and Taurus Plate

The Dream Bag project is an endeavor focused on crafting a bespoke bad design that resonates with the essence of Andrea Delator’s lifestyle, preferences, and aspirations. The heart of this project is the in-depth understanding and exploration of Drea’s needs and desires, ensuring that every aspect of the bag’s construction serves to enhance her daily experiences. By identifying and integrating the essential specifications into the desgin process, the projcet aims to innovate on traditional bag concepts, providing solutions to the challenges Drea faces in her day-to-day activities.

Beyond the indivualized aspect, the Dream Bag project also harbors ambitions of broader market appeal. By infusing the design with elements of Drea’s personality, experiences, and preferences, there exists the potential to resonate with a wider audience seeking accessories that reflect their own identities and lifestyles. The Dream bag aspires to become a symbol of versatility, functionality, and style for dirvers individuals seeking a bag that truly speaks to them.

With the presented initial sketches for the bag design, Drea immediately chose the rolltop mechanism for the expandable storage feature. She then considered the rectangular pocket to store her power bank for easy access. Furthermore, she chose rounded corners for the edges of the bag design.

Project: Dream Bag

Project Duration: November 2022 – January 2023

Zuela's signature shoe design features a sleek silhouette with white faux leather uppers and a black rubber sole. To add a sense of fun and individuality, the shoe design incorporates a unique feature—a hole in the ankle area. This hole allows wearers to showcase graphic socks, adding a playful and unexpected element to the overall design. The clean lines and minimalistic details maintain the shoe's timeless appeal, making it suitable for various semi-formal occasions.

In essence, Zuela’s signature shoe design encapsulates the brand’s ethos of offering styish and comfotable footwear that allows wearer to showcase their unique personality. With its blend of elegance, versatility, and playful charm, this shoe design is poised to become a staple in the wardrobe of fashion-forward individuals seeking to make a statement with their footwear.

Project:

Zuela

Project Duration: May – June 2023

SULOG

The Sulog step stool is a functional and stylish piece of furniture designed to offer a practical solution for reaching higher shelves or cabinets for homes. This step stool is specifically tailored for Slater Young and his family, drawing inspiration from the color and material palette of the Sky Pod–their iconic residence. The step stool’s design harmonizes with the Sky Pod’s signature blend of black, wood, and industrial elements. The deep matte black of the stool’s wave-inspired sides resonates with the industrial flair of the Young residence, while the natural wooden steps are a nod to the warm, welcoming textures found in their abode.

In its form, the step stool juxtaposes the warm, organic curves of the wave-inspired sides against the functional flatness of its steps, muck like the contrast between the dynamic sea and the stillness of the shore. Crafetd with the intent to seamlessly integrate into the Young family’s unique hjome environment, the Sulog step stool reamains deeply rooted in the local culture, paying homage to the serene waves of Cebu. This bespoke design ensures that the piece is not merely an accessory but a reflection of the family’s personal style and the natural beauty of Cebu as framed from their home.

Project Duration: October 2023

Project: Sulog Step Stool

kahajag

The Kahajag abaca lamp aims to create a distinctive lamp using abasca as the primary material.

The inspiration of the lamp is drawn from the Filipino Christmas spirit, characterized by warmth, joy, and community. The design subtly incorporates elements reminiscent of traditional Filipino Christmas decorations such as the parol. The silhouette of the lamp mimics the gentle glow of the bright star during Christmas, lighting up homes underneath.

Project: Kahajag

Project Duration: November – December 2023

Project:

LineLight: Enhancing the Nighttime Running Experience at Cebu Business Park

Project Duration: April – June 2024

Design Brief:

This project aims to enhance the nighttime recreational running experience along the Cebu Business Park (CBP) jogging path by improving road safety and illumination. The focus of this project is to design an innovative barrier system by utilizing and modifying the existing form of traffic cones. This product redesign serves as a comprehensive solution to address visibility and pathway demarcations, ensuring a secure and well-lit environment for runners. Furthermore, the product integrates features such as portability, accessibility, resiliency, and sustainability by leveraging current innovative materials, technologies, mechanisms, and installation methods to ensure a holistic design approach.

Daghang Salamat!