Page 1

wednesday, MAY 12



EDS 2010 kick-off event spotlights industry leaders LAS VEGAS, NV - Electronic compo-

nents industry stakeholders came

Manufacturer who provides the best overall support - Grayhill

together to celebrate excellence and enjoy face-to-face time with customers and colleagues at the All-Industry Reception on May 11 at Paris Hotel in Las Vegas. With the theme “What

can we do better this year?” George Bournazian of BtB Marketing led industry media partners in the presentation of the results of The Electronics Pulse, the first industry-wide survey spotlighting the attitudes of engineering, purchasing and corporate management. “While a keynote address is educational and informative, this year we wanted to offer something that presented an insider’s view of the electronics industry,” said Gerald Newman, EDS executive vice president. “This survey, using various criteria, will recognize the distributors and manufacturers in organizations of all sizes with many different specialties, mentioned by the colleagues they work with every day.” Awards were presented to Digikey for Most user-friendly website, to Grayhill for Manufacturer who provides the best overall support, to TTI for National distributor known for best overall support, programs, product knowledge and employee continued on page 

Hit List

May 12 ➔ Wednesday, Joint NEDA and ERA Breakfast Meeting 6:45 – 8:00 am Vendome C

May 12 ➔ Wednesday, Networking event hosted by ECA

5:00 – 6:00 pm Paris Ballroom Foyer


“NEDA promotes the interests of authorized distribution better than anyone could on their own.” NEDA members tackle major issues together such as environmental compliance, packaging and labeling, counterfeiting and specialty metals legislation. NEDA speaks with authority on matters that really affect your business. It pays to be part of the voice. Join NEDA today.

“The Voice Of Authorized Distribution”

Visit the National Electronic Distributors Association online @

Show Daily EDS kick-off

 continued from page 1

training, to Hammond for Regional distributor known for best overall support, programs, product knowledge and employee training, and to Arrow for Most favored national distributor. Prior to the event, the survey was emailed to subscribers of EE Times, ECN, Purchasing Electronics, Electronics Sourcing North America, Battery Power, EP&T, Canadian Electronics and other industry publications. With over 450 responses, there is a good chance that the survey will become a regular activity of the conference. “We know that EDS is where the electronics industry gathers together to do business, and participants are telling us that they want more face-time with colleagues and customers to maximize the conference experience,” said Newman. “The All-Industry Reception recognizes the leaders in the industry, spotlights their best practices, and provides an opportunity for networking even before the conference officially starts.” Over roast beef with killer horseradish source, participants talked about the challenging year behind and expressed cautious optimism looking forward. “Orders are slightly up, and things are looking better,” Robert Willis, president of ECA. He noted that shortage of raw materials caused in part by unstable political climates in some export nations remains an issue for many manufacturers

National distributor known for best overall support, programs, product knowledge and employee training – TTI

and expressed hope that it will be mitigated in the best possible way. Gary Smith of Yorba Linda, Calif.-based GL Smith Associates said that despite many obstacles, his company is determined to work harder and smarter this year to earn business. “Long leads times will become reality, expediting will become a way of life, and the question will be how we respond to these challenges,” he said. “The principals that step up will be successful and those that try to dictate to the marketplace will perish. I am going to be very demanding and forceful in doing what is necessary to achieve our customers’ needs.”

Also Awarded (Photos not available) Most favored national distributor – Arrow Regional distributor known for best overall support, programs, product knowledge and employee training – Hammond Most user friendly web site - Digikey PARIS/BALLY’S HOTEL COMPLEX

EDS 2010

ECA to assume management of EDS ECA, NEDA and ERA to produce the show by the industry for the industry LAS VEGAS, NV – A new chapter in the history of the 73-

year-old Electronic Distribution Show (EDS) opened today when it was announced that the Electronic Components Association (ECA) will assume management for EDS 2011 through 2013. The change will give the three long-time sponsoring organizations – ECA, the National Electronic Distributors Association (NEDA), and the Electronics Representatives Association (ERA) – greater day-to-day input into the structure and future of EDS. The EDS Board, with equal representation from ECA, NEDA and ERA, is maintaining continuity for next year’s event by retaining Gerald Newman, long-time leader of EDS’s management team, as general counsel for the show, and Gretchen Oie as EDS show manager on ECA’s conference staff. “The electronics industry owes a debt of gratitude to the management team led by Gerald Newman,” says James Kaplan, President of Cornell Dubilier and EDS Board president. “We plan to maintain the standards of management excellence sustained by EDS over many decades, while infusing the show with new ideas and programs based on direct input from the electronics distribution community.” Bob Willis, ECA president, says the new management

will ensure that the annual event reflects the ongoing needs of the three sponsoring organizations’ members. “We will tap into current industry issues and our memberships’ priorities to make EDS the premier event for achieving supply chain excellence,” he says. “This will truly be an event managed by the industry for the industry.” ECA represents the electronic components industry and the technologies, materials and supply chain associated with it. NEDA represents supplier authorized distributors of electronic components and their manufacturer partners. ERA represents electronics field sales organizations in the electronics and high-technology industries.

Hirose’s circular connectors enable over-mold strain relief options Hirose Electric Co. has expanded its popular HR30 Circular Connector Series by developing an option that accepts a user-specified over-molded strain relief. The over-mold feature is ideal for demanding applications that require durability and environmental protection, in a cost effective package. Medical, marine, communications, security, and industrial markets will benefit from the simplified assembly and reduced overall costs of the overmold strain relief. Additionally, the over mold capability prevents damage LAS VEGAS, NEVADA, USA

caused by tampering or unauthorized assembly. This HR30 product enhancement is available in all shell sizes and enables customers to specify multiple over-mold strain relief designs including straight, right angle, and 45°. The HR30 series has a lightweight design with simple push-pull operation and is available in solder or crimp termination. “The HR30 has been one of Hirose’s more popular series for the past 10 years,” said Rick van Weezel, vicepresident of sales and marketing for

Hirose Electric USA. “This over-mold capability adds design flexibility to a robust and proven product.” Insulation resistance is 1000MΩ at 100V DC, with a maximum contact resistance of up to 30 mΩ, at 1A DC. Current rating is 5A (3 positions) and 2A (6, 10, 12 positions), with a voltage rating of 100V AC (3 positions) and 30V AC (10 and 12 positions). Operating temperature ranges from 25°C to +85°C. For more information, visit

Show Daily

OPTEK Technology offers cost-effective miniature incremental encoders Providing design engineers with a cost-effective, high pulse per revolution device for applications with small shaft motors, TT electronics OPTEK Technology offers a family of low-cost miniature incremental encoders. The OPE1275 and OPE2275 single- and dual-channel encoders are designed specifically for use in printer motors, machine automation and machine safety equipment. “The OPE1275 and OPE2275 encoders are the most cost-effective miniature incremental encoders in the industry,” said Roland Chapa, vice president of optoelectronic integrated solutions for TT electronics OPTEK Technology. “While comparable products in the market cost well into the $60 each range, our unified sales force is offering these encoders at less than $24 each in quantities of 1 to 99 pieces.” In addition to the low cost, the analog output miniature encoders feature 256 pulses per revolution at speeds of up to 5,000 RPM. The encoders are also easy to install, requiring only a Phillips screwdriver for assembly. The extended shaft versions of the encoders are fully assembled and ready for immediate connection. The OPE1275 encoder provides a single-channel analog output for speed of rotation, while the OPE2275 device provides a dual-channel analog output for speed and direction of rotation. Electrical connection is achieved via a 4-pin connector providing V+, ground and output pins. Frequency response ranges from DC to 25kHz, providing a maximum of 256 cycles per revolution (CPR) and 1024 quadrature states per revolution (PPR). Typical rise

Thank you for attending EDS 2010

and fall times are 500ns and 100ns, respectively. Supply voltage (VCC) is 5.0, while supply current (ICC) is 21mA. Operating temperature ranges from 0°C to +85°C. Typical pricing for the OPE1275 and OPE2275 incremental encoders is approximately $23.89 each in quantities of 1-99 pieces. Lead time, if stock is not available, is from 6 to 8 weeks. For more information, visit www.

EDS 2010

Awards Gallery

Tresco Rep Firm of the Year - Mark Gleason Associates

3M Rep of the Year - Brainard Nielsen

ZF Electronics, Cherry Brand Distributor of the Year Award – Marsh Electronics

APEM presents their Rep of the Year Award and their Sales Excellence Awards LAS VEGAS, NEVADA, USA

Keystone Electronics Platinum Level Sales Award - Heilind Electronics, Inc.

Show Daily

The Electronics Pulse industry-wide survey results When it comes to Catalog distributors, which one do you favor most? Result:

DigiKey, Newark, Mouser

When it comes to distributors for active components, which one do you favor most? Result:

DigiKey, Arrow, Avnet, Newark, Mouser

When it comes to distributors for passive components, which one do you favor most? Result:

DigiKey, Mouser, TTI, Newark, Avnet

When it comes to distributors for interconnect products, which one do you favor most? Result:

DigiKey, Mouser, Newark, Avnet, Arrow

When it comes to distributors for electromechanical products, which one do you favor most? Result:

DigiKey, Newark, Mouser, Arrow, Avnet

When it comes to distributors for power supply products, which one do you favor most? Result:

DigiKey, Newark, Avnet, Mouser, Arrow

When it comes to regional distributors, which one do you favor most? Result:

When it comes to semiconductor manufacturers, which one do you favor most? Result:

TI, National, On, Analog Devices, Maxim

When it comes to optoelectronics manufacturers, which one do you favor most? Result:

Avago, Agilent, Vishay, HP, Cree

What is the most important market your company needs to succeed in this year? Result:

Military, industrial, medical

What’s stopping you from being more successful in your job? Result:

Excessive workload/lack of time, Insufficient funding, management

What do you need to be more successful in your job this year? Result:

Time, better test equipment and design tools, better training

For more information on the survey, visit FP LEMOEDS Ad5410.r1:Layout 1 5/5/10 8:48 PM Page 1

Hammond Electronics, Sager, Powell Electronics, Marsh Electronics


When it comes to national distributors, which one do you favor most? Result:

Arrow, Avnet, TTI, Future

Which distributor’s web site provides the best information that enables you to do your job most efficiently? Result:

DigiKey, Newark, Avnet, Mouser, Future

When it comes to passive component manufacturers, which one do you favor most? Result:

Vishay, Panasonic, AVX, Murata, Ohmite LEMO Connectors Offer a Unique Combination of Benefits:

When it comes to interconnect manufacturers, which one do you favor most? Result:

Tyco, Molex, Samtec, Amphenol, ITT

When it comes to power supply manufacturers, which one do you favor most? Result:

TDK/Lambda, Power-One, Vicor, Acopian, Agilent

When it comes to switch/relay manufacturers, which one do you favor most? Result:

Omron, C&K, Tyco, NKK, Cherry

Quality products for any application

Reliability where quality, safety and ruggedness are essential

Custom design to fit customer specific needs

Cable assembly for value added services

Global support with extended customer service and product specialists worldwide

National and Specialized Distribution Network

LEMO USA, Inc. 800-444-5366 | email:

EDS 2010

ECA reports continued rise in component orders ARLINGTON, VA – Electronic component orders kept rising

in April, according to the monthly order index compiled by the Electronic Components Association (ECA). The April upswing continues the momentum from a large jump reported in ECA’s March index. Meanwhile, the 12-month average, comparing this year’s results to last year’s, continued an ascent that began last summer. ECA’s monthly report consolidates order information collected in confidence from leading electronic component


manufacturers, almost all of which are reporting higher orders than at this time last year. The rise in orders reflects growth across almost every electronic segment, including automotive, cell phones and computers. “Manufacturers have been riding a modest wave over the last nine months,” says Bob Willis, ECA president. “It’s no tsunami, but it’s certainly welcome after a stagnant or receding market during the previous two years.”

Show Daily

ITT launches rugged CFast 24-way connectors and cover sets ITT Interconnect Solutions, a leading global manufacturer and supplier of connectors, interconnects, and cable assemblies, has developed a line of twopiece ultrasonic welded cover sets and 24-way connectors. The rugged CFast cover sets are comprised of a plastic frame molded around the cover and oriented in position with guide-posts, simplifying assembly. Once assembled, the covers are ultrasonically welded together with a continuous weld joint around the perimeter of the card. “The compact flash connectors and cover sets were designed specifically to support CFast’s latest small form factor removable storage

standard set forth by the Compact Flash Association (CFA),” said Keith Teichmann, director of marketing for ITT Interconnect Solutions. “The innovative design and packaging of the connectors and cover sets also results in the most rigid CFast products in the industry and allows OEMs to streamline their manufacturing processes to deliver cost-effective solutions in minimum production times.” ITT’s CFast cover sets and 24-way connectors are available in either Type I or Type II packages. The surface mount connectors are rated at 1.5A per pin and designed to exhibit no discontinuity greater than 100ns.

Total mating force is 28.8N maximum at 25mm/minute, and total unmating force is 3.7N minimum, 24.5N maximum at 25mm/minute. The connectors and cover sets are rated to 10,000 mating cycles. Operating temperature ranges from -55°C to +85°C. Typical pricing for the CFast connectors and cover sets starts at $0.71 for the top and bottom covers and $1.37 for the connectors in quantities of 100K pieces. Lead time is from 4 to 6 weeks. For more information, visit

Keystone Electronics launches new products ASTORIA, N.Y. - More than 125 new products designed for

use with the latest technologies for SMT or THM applications are featured in the New 2010 Product Supplement published by Keystone Electronics Corp., a major manufacturer of electronic interconnects and hardware. Specifically, the supplement explores an expanded selection of battery hardware; contacts, clips, holders and retainers for coin cell and button cells batteries; new, multi-use fuse holders and clips for mini and standard auto blade fuses; top quality, insulated terminals, pins and jacks with PTFE bushings and insulators; Standard-USB, Micro-USB, Mini-USB Type A and B plugs and sockets for both SMT and THM mounting in USB 2.0 and USB 3.0 configurations. Complete with engineering drawings, mounting details, product specifications and color photographs, the new supplement supports Keystone’s full line M55 catalog, which covers their extensive line of interconnect components and hardware. Keystone is ISO 9001:2008 certified and RoHS Compliant with headquarters in the US and offices in

Europe, Canada, Asia and Australia. Free copies of the new brochure are available by contacting; or through the nearest authorized Keystone distributor; or by contacting Keystone Electronics Corp. 31-07 20th Road, Astoria, NY 11105-2017; Tel: (800) 221-5510 or (718) 9568900; fax: (718) 956-9040, Email: PARIS/BALLY’S HOTEL COMPLEX

EDS 2010


Orion Fans develops low profile, stackable DC fans for telecom, appliance applications Orion Fans, a division of Knight Electronics and a leading manufacturer of standard and custom AC and DC fans, fan trays and accessories, has developed a series of low profile, stackable DC fans. Designated the OD172SAPL Series, the stackable, low profile, aluminum DC fans feature two flat sides and measure just 172 x 150 x 38mm. “While comparable fans of this size are round, the SAPL-frame features two flat sides that allow for stacking them side-by-side with no wasted space,” said David Luna, Orion Fans’ product marketing manager. “As a result, these fans are much lower profile than typical 172mm round fans, making them ideal for a variety of applications, including telecom racks and enclosures, as well as for ventilation in appliances and white goods, such as cooling and refrigeration units.” The OD172SAPL Series stackable fans are constructed with a diecast aluminum frame and a PBT, UL94V-0 plastic impeller. The fans feature a dual ball bearing system and a polarity protected, auto restart, brushless DC motor. The DC fans are also available with tachometer (5V/TTL) output, locked rotor alarm (5V/TTL), as well as thermistor, PWM and constant speed controls. Available in 12, 24 and 48V DC versions, the

OD172SAPL fans feature voltage ranges from 8 to 14, 15 to 28, and 28 to 63, respectively. Airflow ranges from 120 to 225 CFM, with speeds from 2000 to 4000 RPM and maximum static pressure from 0.35 to 0.73H2O. Operating temperature ranges from -20°C to +80°C, and life expectancy (L10) is to 60,000 hours. 1-99 OEM price for the OD172SAPL DC fans ranges from $72.00 to $74.00, depending on the model. For more information, visit

EDS Show Daily 2010 Publisher

Mark Larson, Editor

Anna Huddleston, Layout/Design

Kevin Clarke, Advertising Sales

Lydia Fiorina, Published in partnership with EDS by

Tradeshow Publications 81 Lansing Street, Suite 206 San Francisco, CA 94105 Phone: 415-371-1525 Fax: 415-371-1526 Web: LAS VEGAS, NEVADA, USA

Innovation ] not imitation



nn ct co e f r e p

ity qual nce r o i a er ty form Sup  Best per reliabili n t  Highes ive desig  Innovat ce pe  Fair pri Euro n i    Made @@@@ @@@@ @ @   @ @  @@@@ @@@



k eutri

Those who select Neutrik products demand superior quality, maximum functionality and the highest reliability. Neutrik products span a variety of vertical markets and application segments. Whether it’s audio, video or lighting applications, data or power, broadcast or live performance, Neutrik is the world’s leading supplier of high-quality products and innovative solutions. Follow Us

WORLD CLASS QUALITY With 35 years of industry leading OEM and ODM products, now you can ĮŶĂůůLJ ŐĞƚ Ă ƉŝĞĐĞ ŽĨ ĞůƚĂΖƐ ǁŽƌůĚ ĐůĂƐƐ ƋƵĂůŝƚLJ ǁŝƚŚŽƵƚ ďƌĞĂŬŝŶŐ ƚŚĞ ďĂŶŬ͘ KƵƌ ƌĂŶŐĞ ŽĨ ƐƚĂŶĚĂƌĚ ƉŽǁĞƌ ƐƵƉƉůŝĞƐ ƉƌŽǀŝĚĞ ƐƉĞĐŝĮĐĂƟŽŶƐ ĂŶĚ ĨĞĂƚƵƌĞƐŽŶůLJĂƉƌŽĚƵĐƚĂƚƚǁŝĐĞŝƚƐƉƌŝĐĞĐĂŶĂīŽƌĚ͘ dŚĞ ŝŶŶŽǀĂƟǀĞ ŽīĞƌŝŶŐƐ ŝŶĐůƵĚĞ /E ZĂŝů͕ WĂŶĞů DŽƵŶƚ ĂŶĚ DĞĚŝĐĂů ƉŽǁĞƌƐƵƉƉůŝĞƐ͘ ĞůƚĂWƌŽĚƵĐƚƐŽƌƉŽƌĂƟŽŶ WKŽdžϭϮϭϳϯ ϱϭϬϭĂǀŝƐƌŝǀĞ ZĞƐĞĂƌĐŚdƌŝĂŶŐůĞWĂƌŬ͕EϮϳϳϬϵ dĞů͗ϵϭϵͲϳϲϳͲϯϴϭϯ &Ădž͗ϵϭϵͲϳϲϳͲϯϵϲϵ

EDS Show Daily 2010 May 12  

EDS Show Daily 2010 May 12

EDS Show Daily 2010 May 12  

EDS Show Daily 2010 May 12