BROUGHT TO YOU BY
THE TSX AWARD FOR
DIGITAL INNOVATION AND MARKETING WINNER Great-West Life
“HelloLife” Program
FINALISTS BMO Global Asset Management “BMO Canadian ETF Dashboard” Dan Bortolotti “Canadian Couch Potato”
insurance for children (IFC) New School of Finance Provisus Wealth Management “Transcend” Program
Sun Life Global Investments
PROUDLY SPONSORED BY
IN DEVELOPING its “HelloLife” program, Great-West Life was focused on the major demographic shift currently underway in Canada. “The inspiration behind the campaign was helping our clients seamlessly transition into retirement and giving them the ability to co-create a plan with our advisors, which helps them feel like they have control over their retirement plan,” says Marta Graham, associate manager for product marketing at Great-West Life.
“We wanted to do something terribly different that hadn’t been done before in the industry” SHELAGH DALY Great-West Life
Digital marketing is an area that will only grow in importance in the years ahead, something Richard Rohan, VP of global sales at the TSX, recognizes. “Obviously [digital] is how millennials choose to do business, and we wanted to recognize that,” he says.
TMX Group’s key subsidiaries operate cash and derivative markets and clearinghouses for multiple asset classes, including equities, fixed income and energy. Toronto Stock Exchange, TSX Venture Exchange, TSX Alpha Exchange, The Canadian Depository for Securities, Montreal Exchange, Canadian Derivatives Clearing Corporation, NGX, Shorcan, Shorcan Energy Brokers, AgriClear and other TMX Group companies provide listing markets, trading markets, clearing facilities, depository services, data products and other services to the global financial community. TMX Group is headquartered in Toronto and operates offices across Canada (Montreal, Calgary and Vancouver), in key US markets (New York, Houston), as well as in London, Beijing and Singapore.
Richard Rohan Toronto Stock Exchange
For more information, visit www.tmx.com
Shelagh Daly and Marta Graham Great-West Life www.wealthprofessional.ca www.australasianlawyer.com.au
WPA17 Commemorative Guide-SUBBED.indd 31
31
6/13/2017 10:07:32 AM