PEOPLE
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OTHER LIFE
1997
Year Makhoul wrote his book, A Higher Branch
8
Number of modules Makhoul’s coaching program carries
2010
Year Makhoul started to coach burnt-out financial services workers
TEACHING THE GOOD LIFE MSA National founder and managing director Sam Makhoul channels his passion for writing and coaching to help bring out positive energy in people MSA NATIONAL founder Sam Makhoul firmly believes that in order for a company to flourish, its people need to grow both personally and professionally. “The energy people bring to their work is far more important than how much they know,” he says. Makhoul has held coaching seminars not just on banking and finance laws but
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also on wellness, which includes eating right and getting regular exercise. He attributes the principles and frameworks he imparts to his book, A Higher Branch. Heralded by many as a blueprint for living a complete and happy life in the 21st century, Makhoul’s book helps people discover their inborn fearlessness so they can effortlessly live a happy and
successful life. Also the chief wellness officer at MSA National, Makhoul takes a keen interest in people who commit to both their career progression and health and wellbeing. “I commit to the committed. I meet with people who struggle with motivation and energy levels. It is the most rewarding aspect of my role,” he says.