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map to guide the business as it grew to become one of the largest brokerages in Canada. Premiere Mortgage Centre’s foundation was built on the core belief that, to be consistently successful, brokers must never lose sight of the human and personal connections that are made every day in the industry. “You have to be able to connect with people,” Reed says. “Connect on a personal
The ‘house keys’ to success When asked what opened the door to success for the business, Reed reflects before answering. “There are a lot of brokers out there, and agents, who are very successful and have done this on their own,” she says. “So that means that they are not interested in help, and they will help themselves. That is not Premiere Mortgage Centre. We are here to support [brokers’] development and support
“There are a lot of brokers out there, and agents, who are very successful and have done this on their own. So that means they are not interested in help ... That is not Premiere Mortgage Centre. We are here to support [brokers’] development” level and build relationships with the people that you are working with.” Providing an umbrella home for its brokers, Premiere Mortgage Centre has carefully maintained its foundations. “I had a picture of a house, and the house was Premiere Mortgage Centre,” Reed said. “In the house, brokers could have their own room, or they could share rooms, and there was going to be a common area in the house. There would also be individual rooms, but no one could lock their door.” Guided by this bricks-and-mortar analogy, Reed and her partners expanded the brokerage to 160 agents who are all proven top performers in the industry. “We didn’t expand to 160 agents overnight. It was one agent at a time, and now we’re the largest brokerage in Atlantic Canada,” Reed says.
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the development of their individual business.” This supportive, family-orientated approach to what is often a very individualistic business has been a key leadership quality for Reed. “You have to be willing to support the successes and celebrate the successes, and in the harder times you need to be just present,” she says. Reed’s approach to leading her mortgage team has also paid off with over $3 billion in funded residential-based deals in 2021 for the ‘house’ that she and her partners have built. Embracing whatever the next addition to her mortgage home may look like, Reed remains keenly aware that it’s the relationships formed along the way that are the cornerstone of the perfect mortgage foundation.
PREMIERE MORTGAGE CENTRE: FAST FACTS
Opened its doors in Halifax, Nova Scotia, in January 2006
160 licensed agents/brokers and associates
Is licensed and has built successful client partnerships in Ontario, Nova Scotia, New Brunswick, Newfoundland and Prince Edward Island
$3 billion in mortgage funding volume in 2021
7,945 loans closed in 2021
www.mpamag.com/ca
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24/03/2022 5:39:08 am
