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SPECIAL PROMOTIONAL FEATURE

TECHNOLOGY

Taking private lending to the next level With innovative features and integration with multiple companies, Mortgage Automator is dedicated to making things easier for private lenders

FOR MORTGAGE AUTOMATOR, it’s always been about making the loan origination and servicing process as seamless as possible. Its platform, which the company describes as being designed “for lenders, by lenders,” is essentially an end-to-end solution that allows private lenders to manage their entire business in one place without having to worry about changing systems or re-entering data. Now, in addition to its partnership with Equifax and integrations with Lendesk, Finmo, and Filogix, Mortgage Automator has announced a portal integration with Diamond & Diamond Lawyers, a move that co-founder Joseph Fooks says will allow users to track live updates regarding borrowers’ appointments with lawyers and signature of documents. “That means that Diamond & Diamond will be sending live notifications about the process, which we then use to update the brokers on our end as to what’s going on with the file,” he says. “It’s going to offer a significant advantage for users of our platform.” According to Fooks and co-founder Lawrence Schwartz, the integration represents the next step in the company’s significant expansion since its public release in 2019. Originating as a document generation tool to help Fooks and Schwartz run their own private lending business, the platform has since added multiple features to develop into a major player in the mortgage technology sphere. Its recent partnerships are aimed at simplifying the origination and servicing process for private lenders and making their daily work even smoother. Schwartz attributes the company’s rapid

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growth to the focus of its staff on the needs and goals of its clients. “One thing that we really pride ourselves on is supporting our customers,” he says. “Whether that’s with onboarding, training or customer support, we have the manpower within our company to make sure that we respond quickly and provide assistance as soon as possible.” One of Mortgage Automator’s primary goals is to provide private lenders with easier access to brokers through its platform, as well as making the software as intuitive and straightforward as possible. With that in mind, the company has developed a strategic approach to onboarding new users, offering

They’ve clearly seen the evolution of the system year over year, and that’s been influenced by their feedback.” With private lending now more influential than ever in the mortgage industry, Fooks says lenders can’t afford to continue with software that doesn’t provide an all-in-one solution for their needs. “Lenders need to think about optimizing their own businesses and providing the path of least resistance for brokers,” he says. “Brokers want the most convenient solution possible, and lenders who are not using systems that offer that are hurting themselves.” Schwartz says it’s critical that lenders don’t

“We’re always looking to evolve and make our system better over time – that’s really important to us” Lawrence Schwartz, Mortgage Automator step-by-step training specific to their needs to avoid overwhelming clients with irrelevant or excessive training. That’s a reflection of a key driver of the company’s success: its receptiveness to users’ feedback. In fact, its system has grown over time based on input from clients – something Schwartz says Mortgage Automator will never take for granted. “We’re always looking to evolve and make our system better over time – that’s really important to us,” he says. “Our clients know that we’re always striving to make it better.

rest on their laurels in terms of the software they use. Those who are content to stick with their longstanding technology could be missing out on the type of all-in-one integration provided by Mortgage Automator – a product that simplifies the process and could take a lender’s business to the next level. “Even if you’re on another platform, it doesn’t hurt to see what else is out there,” he says. “If you’re looking for a software platform that innovates, that’s always looking to improve and that understands the market, I feel like we have the best product.”

www.mortgagebrokernews.ca

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18/05/2021 4:03:34 am


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