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effective ways to take advantage of increased mortgage finance demand, and having a strong local presence is a highly valuable asset. “All LNS advisers are supported to create their own personalised business and sales marketing plan with the guidance of their NSM.” The plan is specifically tailored to target markets and takes into account various factors unique to each area. “With the expert support of our in-house marketing team, LNS makes it easy for brokers to attract new leads while nurturing customers within their existing databases,” O’Donnell says. Over the next 12 months, he says LNS will focus on supporting its advisers to grow their businesses, and there will be exciting developments to “supercharge” the Spark platform. “The previous year has highlighted how essential a strong support system is in building a successful broking business. And we’re committed to upholding the camaraderie and sense of community within our network.” Lisa Deans is an LNS adviser based in Peregian Springs on Queensland’s Sunshine Coast. She joined the network in late 2018 and her client base stretches north all the way to Gympie and beyond. “My service is spread among different types of loans, varying from first home buyers to investors, including SMSF loans, refinancing, car and caravan purchases, business loans and personal loans,” says Deans. “While there are many wonderful things about working with LNS, to me the best aspect is the unparalleled support. The LNS team truly wants to see you succeed and will help you in any way to make that happen.” Deans says she is always in close contact with her NSM, Jane Silvestro, and “she is always looking for new ways that LNS can support me in my business”. “I feel so uplifted after a one-onone chat with Jane, and that really helps me to focus on achieving greater goals in my business. “The marketing team is amazing to deal with and very talented. Whatever your goals, they are always available to share their expertise and put in the work to make it happen.” Deans began her broking career working with another aggregator. “It can be a lonely road when you’re just starting out, and I found I wasn’t getting the support 16
Lisa Deans, adviser, Liberty Network Services
“The LNS team truly wants to see brokers succeed and will help you in any way to make that happen” Lisa Deans, adviser, Liberty Network Services I needed to achieve my goals. “So, when I learned about Liberty Network Services and what they had to offer, I didn’t hesitate in moving across. I firmly believe that the ongoing training and level of support I have received from LNS is the reason I’m still working in this industry today.” In the last 12 months, Deans has enjoyed huge growth in her business and says looking at how many people she’s helped gives her the drive to help more clients make their dreams come true. “Setting annual targets is very important to me, and achieving these goals gives me the confidence to set them higher each year to further grow my business.”
Deans praises LNS’s technology, CRM and other features. “The Spark broker platform is an incredibly user-friendly system that streamlines the process from adding a client through to submitting a deal. It not only captures my database and makes loan processing a breeze, but it also offers a wealth of information on training, compliance, updates and more.” Deans says LNS is unique in terms of CRM support as “they have an exceptional team of marketing advisers who package up and execute whatever I seek to do through a simple marketing brief ”. “This is supported by Spark, the Liberty Store and the automated Customer Appreciation Program,
which really help me look professionally sharp with my customers. This then helps me generate customer referrals, which have grown a lot in the past year.” Deans says another great aspect of LNS is the terrific support she gets from fellow advisers, who champion each other’s success. “Throughout my career with LNS, I have developed many wonderful relationships with different advisers, and there is always someone to turn to for guidance.” The LNS Facebook Group is also a good place to seek advice, ask questions of other advisers and celebrate milestones. Deans says LNS can help advisers in every aspect of their business, including marketing, knowledge, training, or “just a friendly chat with like-minded and caring people”. “Being a broker can be a lonely journey if you’re going it alone, but when you join LNS, you are welcomed into a supportive and empowering team of both new and experienced advisers.” AB
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