PORTFOLIO Digital Marketing
K E V I N
W O N G
Hello, I’m Kevin Digital Marketer
With five years of hands-on marketing experience, I've become a pro at turning ideas into engaging stories. Whether it's content that resonates, visuals that pop, or videos that impact, I'm all about creating a narrative that sticks. I've trekked through the metaverse and conquered the Instagram wilds. From crafting thumb-stopping content to wordsmithing impactful copy, I'm your guide to navigating the ever-expanding multiverse of content. The best part? As the reigning AKWF Oceania Champion in Chinese Martial Arts, you’ll know I’ll kick ass at whatever task you throw my way!
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PROJECTS OVERVIEW
13
Social Media
Content Writing
17
21
Graphic Design
27
Reah Out
Videography
SOCIAL MEDIA
Achievement Boosted Physio Inq's reach and impact through strategic and engaging content.
PHYSIO INQ | SOCIAL MEDIA MANAGEMENT
Challenge Improve Physio Inq's online presence across social media platforms, engaging new audiences and strengthening relationships with the community.
Solution Implemented a tailored social media strategy, crafting targeted content pillars for each platform.
PHYSIO INQ | SOCIAL MEDIA MANAGEMENT
RESULTS
7.26%
175K
10.7K
1,043
Increase of Facebook followers
YouTube views
Instagram impressions
New LinkedIn followers
Achievement Increased brand awareness and follower growth on Facebook by 27k through strategic content pillars.
CHILDREN'S HOSPITAL FOUNDATION | SOCIAL MEDIA MANAGEMENT
Challenge The Children's Hospital Foundation needed to improve its reach and connect with more potential donors in an increasingly younger market. Traditional social media methods weren't generating the desired reach and engagement.
Solution Tailored content specific to each platform (e.g., volunteer appreciation on Facebook, engaging Reels on Instagram).
CHILDREN'S HOSPITAL FOUNDATION | SOCIAL MEDIA MANAGEMENT
RESULTS
54.6%
1.5M
27.6K
33.2%
Improvement in engagement rate (IG)
Follower growth (FB)
Organic Facebook impressions
Improvement in engagement (LI)
Achievement 70k video views and 149k impressions during the Children's Hospital Foundation's first post-rebrand fundraising campaign.
CHILDREN'S HOSPITAL FOUNDATION | MASCOT GAMES
Challenge Following a recent rebrand, the Children's Hospital Foundation (CHF) needed to re-introduce itself to its community and capture the attention of current and new audiences. Solution Partnered with 8 sporting teams to create fun video content showcasing their preparations for the Mascot Games.
CHILDREN'S HOSPITAL FOUNDATION | MASCOT GAMES
RESULTS
149K
5,051
70K
4.39%
Impressions
Videos views
Reach
Engagement rate
Achievement 58k video views through playful and engaging video content in partnership with Woolworths.
CHILDREN'S HOSPITAL FOUNDATION | EASTER APPEAL CAMPAIGN
Challenge Create an Easter fundraising campaign to encourage Woolworths customers to donate or buy a token in their local store. Solution Partnered with 8 brand families to create content promoting the campaign and showcasing the impact of donations.
CHILDREN'S HOSPITAL FOUNDATION | EASTER APPEAL CAMPAIGN
RESULTS
112K
14,101
58K
6,694
Impressions
Videos views
Reach
Engagements
CONTENT WRITING
Project Overview This blog post served as a content piece for Telos Social Media, a marketing agency in the UK aiming to establish its expertise and attract potential clients. The post focuses on four creative lead generation ideas that work.
TELOS SOCIAL MEDIA | BLOG POST
Project Overview This news article aimed to capture the hearts and raise awareness for the Children's Hospital Foundation by showcasing their recent initiative: taking a group of young patients on an unforgettable adventure to Australia Zoo.
CHILDREN’S HOSPITAL FOUNDATION | NEWS ARTICLE
Project Overview This blog post aimed to educate and inform readers about the meaning of "ethically sourced fish" used by restaurants in Devon and more broadly in the UK, and the industry’s committed to sustainable practices.
A TASTE OF DEVON | BLOG POST
Project Overview This opinion piece analyses the evolution of arcade games from their golden age to the present day, highlighting how changing technology, culture, and social trends have shaped this once-thriving industry.
VIRTUAL SOLUTIONS GROUP | OPINION PIECE
GRAPHIC DESIGN
CHILDREN'S HOSPITAL FOUNDATION | REBRANDING PROJECT
CHILDREN'S HOSPITAL FOUNDATION | CHRISTMAS APPEAL SOCIALS
BOXFUL EVENTS | WINE LABELS
VIDEO GRAPHY
Project Overview This project aimed to increase volunteer engagement and recruitment numbers at the Children's Hospital Foundation, specifically targeting university students as a key demographic.
CHILDREN'S HOSPITAL FOUNDATION | VOLUNTEER RECRUITMENT
Creative Approach Leveraged Instagram trends to create short-form content showcasing the impact of volunteers across various departments. The campaign centered on: Storytelling Trendjacking Volunteer Spotlights Direct calls to action
CHILDREN'S HOSPITAL FOUNDATION | VOLUNTEER RECRUITMENT
Production Details Equipment: Smartphone (Samsung Galaxy S10) Location: Queensland Children’s Hospital
Production Workflow Filming: Primarily filmed on a smartphone camera Editing: Initial editing and adjustments done within Canva. Additional editing using Instagram features and functionality for graphics, music and final touches Collaboration: Selected volunteers, volunteer manager
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Project Overview This project aimed to boost brand awareness, engagement, and donations for the Children's Hospital Foundation through a fun and competitive fundraising campaign starring sporting mascots to
CHILDREN'S HOSPITAL FOUNDATION | MASCOT GAMES
celebrate 10 years until the Olympic Games in Brisbane.
Creative Approach We pitted eight sports mascots against each other in a series of "hype reels" promoting their preparations and encouraging donations. This approach highlighted: The power of sports teams Engaging content Multi-platform promotion
CHILDREN'S HOSPITAL FOUNDATION | MASCOT GAMES
Production Details Equipment: Smartphone (Samsung Galaxy S10) Location: various locations
Production Workflow Filming: Primarily filmed on smartphone camera Editing: Editing and adjustments done within Canva functionality for graphics, music and final touches Collaboration: Media Manager, sporting teams
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REACH OUT Email wongkevin007@gmail.com LinkedIn
/in/wongkevin1