DIGITAL MARKETING
P O R T F O L I O
Kevin Wong
About Me
With 7 years of marketing experience, I’ve become an expert at turning ideas into something people can’t ignore.
I’ve ventured through the metaverse, navigated Instagram’s wilds, and done it all from creating thumb-stopping content to writing copy that makes you think. If you want someone who knows how to make noise in the ever-growing content world, I’m your person.
And just a heads-up, as the AKWF Oceania Champion in Chinese Martial Arts, I’m ready to take on any challenge and crush it no sweat.
SOCIAL MEDIA
Objective
Boost brand awareness and connect with new audiences.
CHILDREN'S HOSPITAL FOUNDATION
|
SOCIAL MEDIA MANAGEMENT
Approach
Developed platform-specific content, like patient stories on Facebook and Reels for Instagram.
Impact
+27K Facebook followers; 1.5M organic impressions on Facebook; 54.6% IG engagement increase.
RESULTS
Improvement in engagement rate (IG)
1.5M Organic Facebook impressions
27.6K Follower growth (FB)
Improvement in engagement (LI)
Goal: Drive B2B leads and B2C brand awareness efficiently.
PHYSIO INQ
| FACEBOOK ADVERTISING
Strategy:
B2B: Used a targeted lead magnet for physiotherapists.
B2C: Leveraged video testimonials to build trust, retargeting views to a landing page.
Results: 338 leads at $1.59 CPL; 513K video thruplays for B2C campaign at $0.02 per play.
RESULTS
Acquisition: B2B Lead Magnet
Awareness: B2C Brand Awareness
513,526
Thruplays
Website Leads 338 Cost per Lead $1.59 Cost per Result $0.02
Objective: Re-introduce brand post-rebrand and engage the community.
CHILDREN'S HOSPITAL FOUNDATION
| MASCOT GAMES
Strategy: Collaborated with 8 sports teams to create engaging, lighthearted videos.
Impact: 70K video views, 149K impressions, and 4.39% engagement rate.
RESULTS
Impressions 149K Reach
5,051
4.39% Videos views 70K
Engagement rate
CONTENT WRITING
TELOS SOCIAL MEDIA
| BLOG POST
Goal: Establish Telos as a thought leader in digital marketing.
Focus: Wrote 10 blog posts on digital marketing.
Results: Enhanced credibility and brand authority within the UK market.
CHILDREN’S HOSPITAL FOUNDATION
| NEWS ARTICLE
Objective: Raise awareness and evoke empathy for the foundation’s initiatives.
Approach: Crafted a heartwarming article about young patients’ adventure to Australia Zoo.
Impact: Increased community engagement and strengthened the foundation’s connection with donors.
EMAIL MARKETING
Objective: Create an authentic and engaging International Women's Day campaign.
PHYSIO INQ
| INTERNATIONAL
WOMEN’S DAY
Approach: Personal stories and brand representation to foster connection.
Results: 18.4% open rate, 2.5% CTR, and low 1% unsubscribe rate.
RESULTS
BEST PERFORMING STATE
GRAPHIC DESIGN
CHILDREN'S HOSPITAL FOUNDATION | PLAY FOR PURPOSE RAFFLE
CHILDREN'S HOSPITAL FOUNDATION | CHRISTMAS APPEAL SOCIALS
VIDEOGRAPHY
Goal: Increase volunteer interest among university students.
CHILDREN'S HOSPITAL FOUNDATION
| VOLUNTEER RECRUITMENT
Approach: Created relatable, trend-driven videos showcasing volunteer impact.
Results: High engagement with authentic, short-form content that resonated with students.
Production Details
Equipment: Samsung Galaxy S10 smartphone for an authentic and raw style.
Location: Queensland Children’s Hospital
Production Workflow
Filming: Shot on a smartphone to capture real, everyday moments with volunteers in various departments.
Editing: Edited initially in Canva with additional refinements in Instagram for graphics, music, and effects that align with current social trends.
Collaboration: Coordinated with selected volunteers and the volunteer manager to capture authentic stories and ensure the content resonated with the target demographic.
Objective: Showcase SimLabX’s impact on educators' communication skills.
IMPACTIFY
| TESTIMONIALS
Approach: Filmed authentic teacher testimonials in familiar school settings, using close-ups and natural lighting to capture personal insights.
Impact: Created relatable content that highlighted realworld benefits, enhancing brand credibility and engagement with target audiences.
Production Details
Equipment: Canon EOS R6 Mark II, DJI Mic.
Location: Filmed at schools, using the library to ensure a familiar and distraction-free environment.
Production Workflow
Filming: After pre-interviews, we filmed teachers sharing their experiences, capturing both close-up and medium shots for visual interest.
Editing: Edited in Adobe Premiere Pro, focusing on key quotes, consistent colour grading, and subtle music to enhance storytelling.
Collaboration: Worked closely with Impactify founder for feedback, ensuring the final videos aligned with messaging.
