digital marketing
portfolio kevin wong
NON PROFIT children's hospital foundation I managed social and digital campaigns across Facebook, Instagram, and LinkedIn, creating reels, graphics, and copy to support major initiatives including the Mascot Games, Christmas Appeal, and Woolworths Easter Appeal. I captured photo and video content at live events and led the brand ambassador program, supporting families to share authentic campaign stories and event highlights.
REELS AND VIDEO CONTENT I produced mobile-first reels and partner videos showcasing patient stories, event highlights, and campaign impact, using short-form video to strengthen emotional connection and increase donor engagement.
ED TECH impactify I helped launch and manage Impactify’s social media channels, creating content that communicated the brand’s mission and showcased immersive learning experiences through the SimLabX platform while growing an engaged online community.
Website Redesign I led a full redesign of Impactify’s brand identity and website, aligning colour, typography, and layout into a cohesive, user-friendly experience while improving SEO performance.
Podcast Development I produced U Think?, Impactify’s podcast, shaping the concept, planning episodes, and managing production to extend the brand’s storytelling and thought leadership.
AUTOMOTIVE DEALERSHIP westpoint autos group I supported campaign delivery across five Westpoint Autos brands by writing campaign copy and briefing creative for social, web, and paid media assets. I worked closely with design and paid media teams to manage workflows, keep projects on schedule, and deliver consistent content across multiple locations.
SHORT-FORM VIDEO CONTENT I produced short-form video content highlighting new vehicles, reviews, key features, and sales, creating platform-native videos designed to drive attention and engagement across social channels.
TOURISM & TRAVEL mini car rentals I managed Mini Car Rentals’ social media across Instagram, Facebook, TikTok, and LinkedIn, creating reels, graphics, and copy that captured the brand’s fun, travel-focused personality while promoting destinations, experiences, and offers.
HEALTH CARE physio inq I managed a mix of social media, email marketing, SEO, and Meta ads, delivering paid and organic campaigns, optimised blog content, newsletters, and automated workflows to drive engagement and generate leads.
LIFESTYLE & ENTERTAINMENT boxful events I helped shape Boxful Events’ brand identity and launched their social media presence, creating visual content that showcased products and established a clear, cohesive look across platforms. Branding and Packaging Design I developed the full brand identity, including logo, colour palette, typography, and packaging, creating a bright, modern aesthetic that reflected the brand’s lifestyle focus.
thank you!