NON PROFIT
At the Children’s Hospital Foundation, I managed social media campaigns that helped raise awareness and deepen donor connections across Facebook, Instagram, and LinkedIn. I created reels, graphics, and campaign copy for major appeals like the Mascot Games, Christmas Appeal, and Woolworths Easter Appeal, while also capturing photo and video content at events and hospital activations.
REELS AND VIDEO CONTENT
I produced mobile-first reels and partner videos that showcased patient stories, event highlights, and campaign impact in an engaging, bite-sized format, driving higher donor engagement and strengthening emotional connection with the brand.
HEALTH CARE
At Physio Inq, I managed a mix of social media, email marketing, SEO, and Meta ads to grow the brand’s online presence and support national expansion. My focus was on creating campaigns that felt consistent across every channel, from blog content and newsletters to paid ads and automations, all designed to boost engagement and drive leads.
TOURISM & TRAVEL
Mini Car Rentals wanted to build its digital presence and connect with more travellers online I managed their social media across Instagram, Facebook, TikTok, and LinkedIn, creating reels, graphics, and copy that captured their fun, travel-first personality and encouraged interaction from their growing community.
LIFESTYLE & ENTERTAINMENT
I worked with Boxful Events to help shape their brand identity and launch their social media presence I created visual content that showcased their products and helped establish a clear, cohesive look across platforms.
Branding and Packaging Design
Alongside content, I developed their full brand identity, including the logo, colour palette, typography, and packaging to create a bright, modern aesthetic that reflected their lifestyle brand.
ED TECH
Impactify is an EdTech brand built around immersive learning experiences through its SimLabX platform I helped launch and manage their social media channels, focusing on content that highlighted their mission and engaged their growing online community.
Website Redesign
I also led a full redesign of their brand identity and website, ensuring everything from colour and typography to layout felt consistent and user-friendly while improving SEO performance
Podcast Development
To extend their brand storytelling, I produced U Think?, Impactify’s podcast, shaping the concept, planning content, and managing production.
