social media strategy
Build greater transparency and trust by showing where donations go and refreshing the way fundraising campaigns are promoted on social media
Developed a strategy to improve donation transparency and refresh campaign promotion
Created impact-driven content
Leveraged reels and trends.
social media campaign
Reintroduce the brand post-rebrand and drive donations during the End of Financial Year appeal, aligned with Brisbane’s Olympic countdown
Led paid & organic social rollout across socials.
Created platform-specific content.
Partnered with ambassadors, sports teams & sponsors to amplify reach.
Drove traffic directly to mascot donation pages
social media management
Grow Physio Inq’s online presence by increasing awareness of its allied health services and expanding its national franchise network
Targeted allied health talent and prospective franchisees
Showcased in-home allied health services day-inthe-life content
Created franchise-focused content
social media advertising
Generate high-quality franchise leads using a fullfunnel paid strategy with Google Display Ads for awareness and Meta Ads for retargeted lead capture
Google Display Ads targeted potential leads.
Drove traffic to dedicated franchise landing pages.
Retargeted warm audiences with a lead magnet. Integrated CRM workflow to qualify & track leads.
seo & content marketing
Improve search visibility & traffic for osteoarthritisrelated services by targeting a key informational keyword
Researched search intent & targeted keyword
Optimised titles, meta descriptions headings, and internal links
Balanced search-friendliness with readability
email campaign
Build emotional connection and drive traffic to Physio Inq’s “Less Limits” YouTube series highlighting real client journeys
Biweekly newsletter featuring new episodes. Showcased diverse physio, OT, EP & speech pathology stories.
Embedded YouTube thumbnails + Watch Now buttons
branding & design
Establish a bold, cheeky brand identity through packaging and print design to enhance the unboxing experience
Used black backgrounds and neon colour pops.
Used bold, cheeky copy to create a playful, tongue-in-cheek tone.
Strengthen brand personality and customer recall.
Elevated the unboxing moment to feel fun, giftable, and shareable
web content & ux design
Redesign the website to improve user experience and clearly communicate the platform’s value.
Audited site for content clarity & UX flow. Rewrote core messaging for clarity, tone & scannability.
Improved layout, headings & CTAs for smoother user journey
Collaborated with team for brand consistency & alignment
