PORTO FOLIO
Hello, it’s a pleasure to show you what made me the person
I am today.
My name is Kevin Juan, and I graduated as Bachelor of Arts from Binus University at the end of 2017.
I have 6 years of experience in industry as Project Lead, Creative Designer, and Marketing Communication. Self-development is one of my hobby and I can’t wait to find more as I grow. To refresh myself, sometimes I also travel, do photography and entertained by game industry & movies . Please kindly stay with me to learn about my journey through this portofolio. Pleased to make your acquaintance.
CONNECT WITH ME
Email. kevinjuan.pratama@gmail.com
Whatsapp. +62 857 7951 8389
Instagram. @hi_kevinjuan
SUMMARY
Campaign
Media Buy
Booklet
Catalog Company Profile
Other
Wedding Summit 2020 was one of my first big project on Sony Indonesia. Happened before Jakarta went into lockdown, this yearly event is a huge exhibition & workshop which targeting professional photographer in wedding industry and couple who preparing for pre-wedding photoshoot.
As for the design, the big idea was a warm & intimate mood that able to depict the whole event itself. With this keyword, we designed the invitation, teaser, and main key visual. Beside promotional, we also design the backdrop, on-site banner, and official presentation.
Event Online Launch
Teaser Official Announcement Campaign Event Online Launch Media Buy Booklet Catalog Company Profile Other
SUMMARY
Lens FE 35mm F1.4 GM from Sony sub-sub brand GMaster is one of the most recent Sony Alpha lens E-Mount line-up. Launched on January 2021, these compact, yet superb image quality gather mass attention as blend of mobility & quality.
In order to convey the message of this superiority, we created the key visual that highlight its speed & capability, by making a visual illusion of a light movement.
SUMMARY Campaign Event Online Launch Media Buy Booklet Catalog Company Profile Other
Launch on Tokopedia Announcement on Instagram
SUMMARY
Campaign
Event Online Launch
Media Buy
Booklet
Catalog Company Profile
Other
WF-1000X M4 Launching in mid 2021, the newest lineup for Sony’s Industry-leading Noise Cancellation Headphones.
Highlighting the newest technology of Sony’s noise cancellation, the key visual show how soundproof the product is, as serene as if you are in deep forest. Launch
on E-commerce & Native Ads Announcement on Instagram
SUMMARY
BRAVIA XR, latest processor for Sony’s BRAVIA TV. With precise 4K pictures, as perceived by the human eye.
Campaign
Event Online Launch
Media Buy
Booklet
Catalog Company Profile
Other
With HQ guideline, we created a key visual & presentation for online launching in Indonesia.
Announcement on Instagram
Key Visual
SUMMARY
Campaign
Event Online Launch
Media Buy
Booklet
Catalog Company Profile
Other
Combination of compact & mobility, Sony’s purchase with purchase promotion include our latest E-mount camera Alpha 7C and G Lens FE 24mm F2.8 G & FE 40mm F2.5 G.
On this media buy, we combined the lens video promotion with the purchase with purchase promotion for Instagram sponsored ads, as a short video will convey our intention better in this case. Although, we still include a still image of promotion detailed on next carousel
Campaign
Media Buy
Booklet Catalog Company Profile
Other Digital Imaging Catalog, consist of Sony’s monthly promotion most recent camera, lens, and camcorder.
SUMMARY
Event Online Launch
SUMMARY
Campaign
Event Online Launch
Media Buy
Booklet
Catalog Company Profile
Other Television Catalog, consist of Sony’s monthly promotion of latest BRAVIA TV.
Campaign
Media Buy
Booklet
Catalog Company Profile
Other
A company profile of Sinar Abadi Indonesia, a corporation that engaging in palm oil.
They want to re-branding their company with a more modern & environment-friendly approach, starting with their company profile.
SUMMARY
Event Online Launch
SUMMARY
Campaign
Event Online Launch
Media Buy
Booklet
Catalog Company Profile
Other Photography
Minimalism Competition
Campaign
Event Online Launch
Media Buy
Booklet
Catalog Company Profile
Other
Workshop Invitation
Sony’s Netflix Recommendation
SUMMARY
SUMMARY
Campaign
Event Online Launch
Media Buy
Booklet
Catalog Company Profile
Other
Internal Workshop Invitation
Shopping Guideline in case of Covid-19
Teaser h.ear on 3 Series
THANK YOU FOR YOUR TIME.
ありがとうございました
Photographed at Museum Bank Mandiri - Kota Tua, West Jakarta