"Mask Mates were created to help kids keep their masks clean, accessible, and easy to use throughout the day — giving parents one less thing to worry about.”
Kevin Perez, Founder
Mission: To design simple, thoughtful solutions that make everyday life easier for parents and safer for kids.
Brand Identity & Guidelines
Developed to create consistency between the parent brand, SafetyMates, and the product line, Mask Mates — ensuring both felt connected yet distinct. Logo design, color palette, and typography were carefully selected to balance kidfriendly appeal with parent-facing clarity and trust.
Boys Variation Strategy
Created clear options for parents with fun, trend-driven patterns kids love. Designs were selected using Amazon search data to align with top themes like outer space, dinosaurs, and sharks.
Girls Variation Strategy
Created clear options for parents with fun, trend-driven designs kids love. Patterns were selected using Amazon search data to align with top themes like rainbows, unicorns, and cats
Amazon Product Image — Content Strategy
A visual content strategy designed to educate, build trust, and drive conversion.
Each image in the Amazon Product Image
Carousel highlights key product features, sizing details, and parent-focused benefits. Infographics and lifestyle imagery were used to quickly answer common customer questions and showcase real-life use — creating a seamless shopping experience that helps parents buy with confidence.
A+ Content — Parent-First Storytelling
This A+ Content was designed to connect with parents through clear messaging, empathy, and everyday problem solving. The content focuses on common frustrations — lost masks, hygiene concerns, and school mix-ups — while highlighting practical features like safety release, pinch-free snaps, and washability. Visuals balance product education with real-life scenarios, helping parents quickly understand the value of Mask Mates. The strategy builds trust by showing parents this product was made with their busy routines and children’s safety in mind.
Amazon Brand Store
The SafetyMates Brand Store was built with simplicity and speed in mind — creating a clean, parent-friendly shopping experience focused on product clarity and trust. A single landing page was used to showcase all 12 product variations, making it easy for parents to browse options without unnecessary clicks or navigation. Visuals highlighted real-life moments with kids while maintaining consistent, retail-ready imagery that reinforced safety and everyday use. The strategy focused on reducing friction, driving faster purchase decisions, and building brand credibility through a clear, customer-first design.
