Design by:
Kevin Grijalva
Design System 1
TABLE OF CONTENTS
01 02
About
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P. 3 What is BURS construction about?
What It Was P. 9 Out with the old, in with the new
Brand Style P. 13 What is BURS corp. brand style?
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In Situ
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Into the World
P. 18 How does it look?
P. 33 Environment and wayfinding 2
01. 01.
ABOUT What is BURS Construction about?
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ABOUT THE COMPANY BURS is a Latino-owned construction corporation located in Arizona, BURS corp. specializes in: ● ● ●
New Construction Remodeling General Construction
Handles projects from start to finish: BURS corp. Handles building and infrastructure work, securing building permits, supplies, equipment, workers, and subcontractors needed to complete construction on time and within budget.
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”Build quality new construction & remodeling projects through excellent craftsmanship & service.” MISSION
— BURS Corp.
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VISION
BURS offers a bespoke service to its customers from remodeling to new construction, becoming the customers' most preferred choice through excellence in quality and projects executed promptly
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A NAME CHANGE?
The current brand's name is common and can be found throughout the world wide web. Other businesses have “IRONWOOD” as their primary name. The company needed a name change to stand out, and that’s where “BURS” comes in. An easily recognizable name was a must, and BURS was perfect since it had no presence online as a construction corporation. 7
NO ONLINE PRESENCE The current brand has no social media presence and lacks a website and other channels to reach potential customers.
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02. 01.
What It Was Out with the old, in with the new
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PREVIOUS LOGO No real branding
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MEET THE NEW BRAND
Old Logo
New Logo
Primary typeface lacking in visual interest
Bold and precise defining the brand’s true identity with its modern qualities 11
MEET THE NEW BRAND
Old Submark
New Submark
Busy to the eye lacks genuine interest
Simple, Modern, and Adaptable
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03. BRAND STYLE What is BURS corp. brand style?
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BURS BRAND PRIMARY LOGO
SECONDARY LOGO
SUBMARK
FAVICON
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BURS BRAND STYLE Design Elements Inspired by the intricate wood rings, these design elements highlight the brand's construction roots. A versatile selection to overlay on the brand's packaging, corporate material, and digital elements.
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BURS BRAND STYLE ICONS A versatile selection of icons is also created in the branding color palette. All of them don’t fit here, but here are a few.
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BURS BRAND STYLE CONT. The BURS Construction Corp. palette consists of three colors; orange brings out a unique energetic quality throughout the brand's elements and logo. While blue grounds the brand as its primary color. White accents the palette adding a touch of clarity.
Fonts Use for H1, headline, titles, quote
Use for H2, H3, sub-headline, body text
Josefin Sans
Rokkitt
Light
Light Italic
Light
Light Italic
Medium
Medium Italic
Medium
Medium Italic
Bold
Bold Italic
Bold
Bold Italic
#F26739
#22205F
RGB 242, 103, 57
RGB 34, 32, 95
HSV 15, 76, 95
HSV 242, 66, 37
CMYK 0, 57, 76, 5
CMYK 64, 66, 0, 63
LAB 61, 51, 51
LAB 17, 22, -37
#FFFFFF
#000000
RGB 255, 255, 255
RGB 0, 0, 0
HSV 0, 0, 100
HSV 0, 0, 0
CMYK 0, 0, 0, 0
CMYK 0, 0, 0, 100
LAB 100, 0, 0
LAB 0, 0, 0
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04. 03.
In Situ How does it look?
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A Z fold style brochure shows customers what the business is about, how to contact them and information on BURS corp's services.
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Business cards for clients and more; these cards may even be personalized for each company worker.
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Letterhead to be used for a personalized letter to customers, workers, and more. Estimate forms to show how much a project may be.
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PERSONALIZED Clients will be greeted with the BURS brand’s printed elements, such as the folder holding documentation and information about projects. Unique company swag like the hard hat can be purchased online or at the company office.
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LET’S GET DIGITAL A digital space for the brand.
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DIGITAL CONNECTION’S BOARD
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Client’s can download the BURS app to create a project, check project progress, calculate a project’s timeline, and check out other information.
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Along with a versatile user interface, the app can also serve as an employee portal to clock in and out and check information like tax forms.
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BURS WEBSITE The website can perform like an app providing clients with projects and a job calculator. There is also information on the company’s license, employees, contact information, and more.
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The website can also serve as an employee portal to download tax documents, clock in and out, and more.
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05. INTO THE WORLD Environment and wayfinding
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WEAR
Printed navy hoodie for when it gets cold
Printed navy shirt for employees
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PPE
Along with gloves and other personal protection equipment, masks are just as important for clients and BURS employees.
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VEHICLES Company branded vehicles for all business needs, ranging from a standard pickup truck to shortbed crew cab vehicles.
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A simple wayfinding system to get through a possible future corporation building.
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Billboards to capture those on the road to visit the BURS website or call today!
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POP UP
Quick pop-up banners can be displayed for company advertising and more.
A small trade show stand to display company information packets and more. 42
Trade show booth for the company to showcase products and services.
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THE DESIGN SYSTEM
The old brand lacked consistency and needed a refresh; there was a strain in design resources and functional communication across all platforms. The new BURS brand system creates a shared language visually, unifying the people behind the scenes and the clients. The brand identity elevates the business as a construction corporation for the people locally located in Arizona. Its design leverages a robust system for future endeavors.
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THANKS! Brand identity system designed by Kevin Grijalva from Krispledesign
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