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ut heart and t honors the fierce loyalty, sto tha m ru d ice sp w ne a rt, te ea OakHeart has a smooth tas I Introducing BACARDI® OakH RD CA BA s. rer ntu ve ad y dary and modern da . Get ready to unwavering resolve of legen d stands up to any challenge an la co th wi ll we s xe mi t with a hint of smokiness tha taste, only from BACARDI®. w ne ing cit ex an th wi up s spice thing
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Duckhorn Wine Company expands its Decoy program
“
In the premium wine sector, Decoy
by Duckhorn has always offered the critical price/ value equation for our guest. They have figured out how to make a wine that is compelling in the three areas that our guests demand. Quality, Price and Image. I give kudo's to Duckhorn for making incredible wines in this price sector. The wine always delivers no matter what the vintage. They could easily sell them for double. Tylor Field, III - Vice President of Wine and Spirits Morton's The Steakhouse 8
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Experience Our Growing Portfolio We started out in 1948 as a small family-owned winery with just one brand; three generations later, Trinchero Family Estates is proud to present more than 25 award-winning brands, offering incredible variety and value to our customers. Despite our size, we are still an independent, family-owned company committed to the guiding principles established by our grandfather Mario Trinchero: to make great wine at a great price. Enjoy!
Š2011 Trinchero Family Estates, St. Helena, CA
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Add some color to your menu.
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AMERICA’S FASTEST GROWING TOP 20 WINERY *
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See inthemixmagazine.com for Drink Recipes
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2011 in the Mix Fall 2010
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(GOWD)
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Consider some of these factors and lousy experience. Here is another example that is actually mostly (somewhat) true: then depreciate accordingly: • Who picked up the check? Really expensive wine is always vastly more enjoyable, smoother, and more delicious to me when someone else pays. • Did you like the people you were with? Criticizing people is even more popular than criticizing wine! • Did you have it by yourself and not like yourself at that particular time or, possibly, not like the fact that you were alone with your wonderful bottle? Deduct, deduct, deduct. • How was the food? Was there enough food? Was the food the right color and size for the wine? Did the wine stand up to the food? • Was the music or sound level in the restaurant appropriate?
Beringer White Zinfandel Score: 85 points by the GOWD system (35 points for the wine, 50 bonus points for the experience). Tasted in my hot tub after band practice when I lived in a little house in the vineyards in Rutherford, CA. The singer agreed to come over to my place for a relaxing hot tub and told me she loved White Zinfandel and drinking it made her do crazy things. Wine notes: 35 points for getting the job done and who the hell cares what it tasted like! I remember that my date LOVED it! It was lightly pink and so was I.
Now you can begin to see how much more useful Experience: We are now married and have two the GOWD system is. Here are some notes from great kids. She remains the love of my life and I my personal experiences to help you familiarize adore her. yourself with the format: I am often asked, “What would qualify as a 1945 Mouton Rothschild perfect 100 rating on the GOWD system?” Score: 50 total points by GOWD system (50 for Maybe if she had brought along a bottle of 1945 wine, 0 for experience) Mouton Rothschild and said, “This stuff tastes Tasted at Chez ChiChi restaurant in New York awful - you can have this all by yourself and I will have the White Zin.” Wine notes: (50 points) The ‘45 Mouton itself was a religious experience; A wine and hospitality industry full, deep, perfect state of maturity. Concentrated, consultant, educator, and powerful, and exotic. WOW! As good as it gets. consumer researcher, Hanni has worked in the wine Experience: (0 points) industry for more than • Ordered by my guest at dinner, a buyer who was thirty-five years and is one a complete you-know-what. I tried to recommend of the first two resident the $25 Syrah but he insisted and hinted that I Americans to successfully complete the examination might have my kneecaps damaged if I refused to for, and earn the credential order the Mouton. Jeez. of, Master of Wine. He is • I was selling; he was buying, meaning that I also a professionally-trained was stuck with the bill. A really big bill. chef and a Certified Wine Educator accredited by the • I really would have preferred being home with Society of Wine Educators. my family. Hanni is renowned for his unique perspective • Food was great but this was New York and did on food and wine, as well as his work on developing I mention the really big bill, not to mention the a better means for understanding consumer wine preferences, attitudes, and behaviors. He has lectured in person I was with was an… Okay – so you get the picture. Great wine;
over twenty-seven countries around the world on the topics of flavor balancing, sensory sciences, wine, and culinary history.
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After attending this event, it became clear to me that any hotel or fine dining restaurant chain that does not participate in SWE is missing the boat. I urge you to visit their website, www.societyofwineeducators.org, and become an active member.
“The mission of the Society of Wine Educators is to advance wine and spirits education through professional development and certification.” Eureka! Next year the conference will be at the San Mateo Marriott in California, so mark your calendar for July 25-27, 2012 and join the SWE’s 36th annual conference and wine education event. It is an enriching experience not to be missed.
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Please enjoy responsibly Š Diageo 2011
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