T H E O F F I C I A L K E S S L E R C R E AT I V E N E W S L E T T E R
5 th is month's feature:
Project Spotlight: St. Augustine Humane Society @kesslercreative
NOVE M BE R 2022
VOLUM E 13
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Giving Back This Holiday Season
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What Does The Order Process Look Like?
Project Spotlight
Kessler Kulture
i n th is issue AN INSIDE SCOOP by Dina Kessler Hello and welcome to the Volume 13 of Hot Off the Press! These newsletters have taken off in the last few months and we couldn’t be more excited to continue to share some fabulous projects along with relevant marketing topics that help boost
A M essage from Th e Presi de nt PAGE 2
your brand each month. In this issue, we spotlight a recent project for the St. Augustine Humane Society, lay out our thoughts and actions on giving back to your community during the holidays, examine the process of each job as they work their way from beginning to end, highlight some Kessler inspiration for your next custom box, and recap the Kessler costume contest. Enjoy reading and we’ll see you next month!
HOT OFF TH E PRESS
will accept. Encourage neighbors and friends to help and spread the joy together! Start a Toy Drive
Toy drives are an easy and effective method of giving back to children in need throughout your community. Search local toy drives such as Toys for Tots where you can drop off donations you collect and inquire about the deadlines and requirements before beginning your toy drive. Promote that you’re doing a toy drive on social media and email so that any customers or friends who stop by can leave toys in addition to your staff or family members.
Givi ng Back Duri ng th e Holi days The holiday season is often referred to as the most wonderful time of year. A time centered around the greater good, finding the perfect gift, celebrating with family and friends, spreading joy, and giving to those we appreciate most. Not just for family and friends, but also for the communities which keep us and our businesses going. Why Givi ng Back Is I m portant A simple answer is to show you care about supporting your community, but there’s much more to this story than fostering a proper social image to promote. It’s easy to get lost in the commercialism and luxuries of the holiday season that many get to enjoy. For some, the holiday spirit we know so well can be hard to come by and make life even more stressful for those less fortunate.
Donate to Local Non profits
No matter where you are, the chances of a well-respected nonprofit being close by are higher than you might think. Identify a nonprofit that supports a cause near and dear to you or your organization to add more meaning to your efforts. Donating to nonprofits also serve as a possible tax deduction for your organization making it a win-win scenario. You show you and your organization care about and support local community efforts, and you could get a tax break. Volunte e r i n your com m un ity
Whether picking up shifts at a homeless shelter, planting trees, building a house, picking up trash, or volunteering at a charity event, putting yourself and your organization out there shows your willingness to contribute. Get the most out of a volunteer opportunity by applying any unique skills you have and contributing to an issue that’s important to you. How Kessle r is Givi ng Back This holiday season, Kessler Creative has started a toy drive to support our local Toys for Tots in Jacksonville, Florida, in addition to donating to several local charitable foundations. Kessler has
Giving back shows you and your business embrace the true meaning
donated multiple print projects and given financial support to
of the most wonderful time of year. The holidays have always
charitable and mission-driven foundations such as our local Ronald
meant to be a time for unwavering togetherness, community, and
McDonald House, The Florida Ballet, The PXG Women’s Match
giving back to those in need.
Play Championship, the East Coast Women’s Pro Golf Tour, and
Ways to Give Back Th is Season Set Up a Food Drive
Hosting a food drive is a great way to give back to those in need during the holidays. Be sure to collect non-perishables such as canned foods and soups with long shelf lives. Also find and contact
the YMCA. Kessler has always been invested in our local community and this holiday season will be no different. Get out there and support your local community this year! You won’t regret the benefits you, your organization, and your community sees from your contributions.
a local food bank, such as Feeding America, before you conduct your drive. Doing so ensures you collect the type of food the bank NOVE M BE R 2022
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A Be h i n d th e Sce n es look k If you are using a target ed list, Kessler’s list team will use multipl e databases to make sure that you are making the most out of your marketing dollars by targeting your ideal audience. W e take the stress off our customers by m aking sure that our data management is alw ays in compliance with government regu lations.
Our design team creates show-stopping marketing pieces that drive responses and results for our clients. They work with you to make your vision come to life. Once approved, your marketing piece goes into the pre-press process where our designers prepare the file for print.
Our Doors
When you contact our office to place an order, you’ll connect with one of our marketing experts who will thoroughly discuss your marketing needs with you. Once details are discussed and your order is placed, our design team steps in to work their magic!
at your lette r mai li ng !
Once your artwork has been triplechecked for accuracy, it will be sent to print. Did you know that Kessler creative has over 25,000 sq. feet devoted to our print capabilities to meet our clients’ needs? No matter the size, medium, or amount, we’ve got your back!
yOur Door your piece After being printed, and inserted will be cut, folded, envelope into the appropriate pes will then for mailing. Envelo et to get run through our inkj addressed.
Finally, your order is put onto a delivery truck and makes its way over to the post office! If it’s not mailing, you’re more than welcome to pick up your order at our office at any time as well.
cove r story
Project Spotlight:
St. Augusti n e H uman e Soci ety
2023 Cale n dars Each year, on June 1st, the St. Augustine Humane Society launches their Pin Up Paws campaign. It starts with owners submitting photos of their pets and “campaigning” for votes. Each vote is worth $1, and proceeds go directly
to the St. Augustine Humane Society. At the close of the contest in mid-August, the top 13 pets with the most votes are announced. (Sir Thomas raised the most votes this year at a paws-itively amazing $2,834 to get the cover spot!) The 12 second place winners are each featured on a calendar month and smaller daily spots are also saved for the next 12 runners-up. The top 13 winners each get a professional photo shoot and are designed to fit into the calendar theme. Then, they are sent over to the Kessler team for print! For the last few years, the Kessler team has had the pleasure of printing these calendars. They are distributed at the Humane Society’s annual party, where the décor is styled to coordinate with the calendar design! This is the 12th year of the Pin Up Paws campaign, and this year contestants raised a total of $33,428!
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HOT OFF TH E PRESS
I nspi ration from th e Expe rts:
th e art of
th e box
NOVE M BE R 2022
First impressions are everything. Custom designed packaging is highly visible, memorable, and advertises for you. With a welldesigned package, your customers will see you as a valued brand. A customized packaging box is one way to sell your brand’s story and leave your brand’s identity and message resonating with customers. It makes you intentional and gives you an edge over a host of competitors.
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E m ploye e spotlight Kessle r Core Value:
De dication
Our core value of Dedication means holding fast
12276 San Jose Blvd, Ste 111 Jacksonville, FL 32223
to the purpose of Kessler Creative to find creative solutions for our clients that help build their business. Never giving up nor waiving off the ultimate goal of completing the task at hand. Thank you for showing your dedication every day!
Chris Bardin
Darren Peterson
Anita Filan
Mark Dietrich
kessle r kulture The Kessler team had a “fang-tastic” Halloween! Each year, our staff battles it out for 1st place in our annual costume contest. Check out our winners below!
1st place:
Sam Karlo
as Kat Jon es
2n d place:
napoleon dynam ite Isaac Man n i ng, Alex Colum bo, an d E ri ka Be n zaque n
3rd place:
bob's burge rs
ki m colli e r, ash ley tapan es, an d fati ma gulamali