T H E O F F I C I A L K E S S L E R C R E AT I V E N E W S L E T T E R
Marketi ng Tre n ds for 2024
@kesslercreative
DECE M BE R 2023
VOLUM E 17
3
Marketing Trends for 2024
4 6 8
Our Year Review
Quarterly Meeting
Direct Mail Facts
i n th is issue AN INSIDE SCOOP
by Dina Kessler
In this special edition of Hot off the Press, we’ll look at the milestones we’ve reached together along with the newest industry trends for 2024. Don’t miss out on our employee spotlight! We highlighted the outstanding individuals that were recognized during our
A M essage from Th e Presi de nt PAGE 2
quarterly meeting. The end of the year brings no greater joy than the opportunity to express gratitude for the people and things that have made the year special. We would like to take this opportunity to thank all clients like you, who have made our jobs easier, and our lives more fulfilling. From all of us at Kessler Creative, thank you, and happy holidays!
HOT OFF TH E PRESS
Marketi ng Tre n ds for 2024 Marketing is constantly evolving and changing, and staying up to date with the latest trends is crucial for success. As we look ahead to 2024, marketing professionals and small business owners need to adapt to emerging strategies that will shape the industry. The marketing landscape has changed dramatically over the past few years, with the emergence of artificial intelligence, sustainability initiatives, and the use of new marketing channels.
Th e Rise of AI i n Marketi ng
88%
of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive (Source: Mailchimp)
Artificial Intelligence (AI) has been making waves across various industries, and marketing is no exception. Automation has become a popular tool to help marketers and businesses become more efficient and effective. Technology can provide valuable insights into customer behavior and trends, helping marketers create better-targeted campaigns, and freeing up time for more creative initiatives. AI finds applications in various aspects of marketing, including:
DIRECT MAIL:
•
A/B Testing
•
Ad Optimization
•
Content Marketing
•
Data Analysis
•
Email Marketing
•
SEO Optimization
•
A/B Testing
•
Informed Delivery
•
Informed Visibility
•
List Processing
N ew Adve rtisi ng Chan n e ls
86% AR could lead to
of marketing professionals use video as a marketing tool
40%
(Source: Oberlo)
higher conversion rates (try before you buy) (Source: DataProt)
From augmented reality to interactive videos and direct mail, businesses have an array of platforms to engage with their target audience. These innovative channels offer unique opportunities to captivate consumers, tell compelling stories, and build brand loyalty. By staying ahead of the curve and exploring these new avenues, businesses can unlock fresh possibilities for growth and expansion.
Improvements in technology have made it easier for AI to be seamlessly integrated into marketing strategies, revolutionizing how businesses engage with their target audience.
Sustai nabi lity An d Eth ical Marketi ng Products marketed as sustainable grew
80%
2.7x
faster than those that were not (Source: The Roundup)
of consumers are willing to pay more for products that are produced locally (Source: The Roundup)
Consumers are increasingly seeking out brands that align with their values and prioritize socially responsible practices. Businesses that integrate sustainability into their marketing strategies not only contribute to a better world but also build a loyal customer base. From eco-friendly packaging to transparency, embracing sustainability and ethics is no longer a choice but a necessity for long-term success. DECE M BE R 2023
Pote ntial Challe nges an d Opportun iti es While 2024 is filled with exciting possibilities, it also presents its fair share of challenges. With data privacy concerns on the rise, businesses must strike a balance between utilizing consumer data and respecting their privacy. The need for agility is more significant than ever before, as trends come and go at an alarming rate in the digital landscape. By staying customer-centric and continuously innovating, businesses can position themselves for success. PAGE 3
OUR YEAR REVI EW
Jan uary
2023 has been a great year of new beginnings and great memories! We’ve helped hundreds of clients launch successful marketing campaigns and set ourselves up for success with the many print projects we have completed! Let’s take a look at everything we’ve accomplished in 2023.
Partnership with the Jacksonville Icemen
We started our wonderful partnership with the Jacksonville Icemen!
FE BRUARY
Big Igloo Installation
Our team installed a large mural which spans almost the entire rink length at the Community First Igloo!
MARCH
PGA Design
We had the privilege of designing marketing collateral for the 2023 PGA Merchandise Show!
APRI L
Kessler Window Wraps
We gave our own building a makeover with our brandnew window wraps! PAGE 4
May
The Kessler’s Attend the National Postal Forum
Here’s a behind-the-scenes look at Dina and Keith Kessler alongside Postmaster General Louis DeJoy. What a wonderful community!
HOT OFF TH E PRESS
Kessler Creative Accepted 10 Accolades at the Florida Print Awards A huge thank you to our team and clients for making this day possible.
AUGUST
Best of Category
Award of Excellence
Best of Category
Support Uniformed Services Project
US Army Medical Service Corps Annual Report
USDA Forest Health Conditions 2021
Jacksonville Icemen LED Display
The Wedding Invitation
The Moonlight Ball Invite
Night of Lights
Mythis Beginner’s Guide
Everything Old is New
PCC NFP Reception
Se pte m be r
Exciting Season of Projects!
Kessler Creative produced many wide-format items for Elevate Life Church, including this beautiful Barbie Box!
Kessler produced a few print items for the non-profit Dreams Come True. We had a few team members in run in the 5K race.
OCTOBE R
Kessler Halloween Contest
Our team stepped it up this year with an office costume contest and Halloween treats!
Nove m be r
Special Project: Fire House Subs/ Jacksonville Jaguars Truck Wrap
We installed a nice red wrap on the truck, along with all the signage.
We are looking forward to what 2024 has in store for Kessler Creative, Merry Christmas and Happy New Year! DECE M BE R 2023
PAGE 5
Quarte rly M e eti ng On October 6th 2023, Kessler Creative had the privilege of visiting Bowlero for a full day of activities. We began the day with a formal company meeting, followed by an award ceremony. Our team then participated in some friendly competition with a game of bowling. This was a great opportunity to celebrate our team’s successes and create a fun and memorable day for our employees.
Award Reci pi e nts
TEAM PLAYER | Brandon Tavares
PARTNER | Alex Cochran
PASSIONATE | Darren Peterson
DEDICATED | Chris Bardin
ACCOUNTABILITY | Jenn Hargraves
PAGE 6
HONESTY | Nancy Kalish
INNOVATIVE | Kat Jones
HOT OFF TH E PRESS
OCTOBE R 2023
PAGE 7
12276 San Jose Blvd, Ste 111 | Jacksonville, FL 32223
Di rect mai l facts
52% 73%
of customers expect direct mail to be personalized (Source: Postalytics)
of American consumers prefer being contacted by brands via mail because they can read it at their own convenience (Source: Small Biz Genius)
84%
(Source: USPS)
>91%
Kessler Creative is a full-service direct marketing agency that has been trusted by businesses across the US since 2007. During that time, we’ve helped hundreds of businesses both large and small meet and succeed their goals through effective direct marketing. @KesslerCreative
of marketers surveyed report that direct mail improves multi-channel campaign performance
of promotional mail is read and opened (Source: PostGrid)
Hot OFF TH E PRESS Published by Kessler Creative 12276 San Jose Blvd. #115 Jacksonville, FL 32223 904.240.3929 kesslercreative.com