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Why Omnichannel Marketing?
Businesses that implement omnichannel strategies retain 89% of their customers , compared to just 33% for those that don’t.
Why Omnichannel Marketing?
Take Your Marketing to New Heights
With an omnichannel strategy in place, you’ll be reaching your customers farther than their mailbox.
They no longer have to search and search to find you because, regardless of the channel they’re on, your team or your products are only a click, an email, a direct message, or a phone call away.
Plus, when you’re on more channels, opportunities for exposure and building brand awareness with new audiences are even higher.1
1 https://blog.hubspot.com/service/omni-channel-experience#
Why Omnichannel Marketing?
287% higher purchase rates are achieved with marketing campaigns that use three or more channels.
Why Omnichannel Marketing?
Endless Ways to Reach Your Target Market
No matter how you’re trying to reach your audience, we have a solution for you. And they can all be connected!
Personalized QR codes Landing Page Redemption Tracking
PERSONALIZED QR CODES AND LANDING PAGES
Personalized QR Codes
A New Way To Engage Your Audience
Personalized QR codes (PURLs) in direct mail offer a powerful way to engage customers, track conversions, and personalize experiences, allowing you to go beyond the standard mailing and create interactive campaigns that make your brand memorable.
• Personalized Experiences
• Conversion Tracking
• Real-Time Feedback
Personalized QR Codes
Personalized Experience
Direct Mail+ gives you the opportunity to personalize the direct mail experience for everyone on your list. With a first name on the front and a spot for your unique QR code and offer, it can really help drive your overall return rates to another level.
Personalized QR Codes
Personalized Experience
Add the consumer’s name to the front of the card to add value to your offer.
With a scan code space on the front and back, this opens the possibilities of having two different offers.
The generated QR is unique to each person on your mail list. Once scanned, the landing page and redemption tracking will take over with recording your new lead.
Personalized QR Codes
Conversion Tracking
QR codes can be linked to specific landing pages, enabling precise tracking of conversions and sales generated through QR code interactions.
With Direct Mail+, utilizing the landing page form feature helps streamline your leads that generate in the portal. When the customer scans the code, their first and last names will prepopulate, which can help motivate them to submit their info for your potential lead.
Personalized QR Codes
Conversion Tracking
You could even take it a step further and log their address for future mailings. Once the form is complete, they are prompt with another redemption tracking page to sign up for future mailings, complete with their address already pre-populated.
With this information readily available, you can easily build a list of solid contenders for future mailings that can guarantee you a more successful return rate.
Personalized QR Codes Conversion Tracking
Once they submit the form, a redemption page will pop up, confirming they successfully submitted their information. You can customize this page with a redirect to your own website or take it a step further with a solid redemption offer.
Redemption offers can look like a custom offer image or a QR code that can be scanned by you when they redeem it. This can come in the form of an email or SMS text to the user, only if they have their phone number in the form; another great way to capture the information you need for a lead.
Personalized QR Codes
Real-Time Feedback
As a user of Direct Mail+, you will have full access to everything the platform offers when it comes to statistics, feedback and leads. You’ll never be in the dark on the progress and returns from your campaign.
Your sales rep will give you access to the dashboard, complete with your own log in. When you enter the dashboard, you’ll see a tab for leads. The leads tab houses any information that has been collected from the scanning of the QR code and the complete of the landing page form. You even have the ability to track for yourself if you’ve contacted a lead or consider it cold.
Personalized QR Codes
Real-Time Feedback
In the stats tab, you will see a complete overview of your campaign at work, complete with amount of recipients, leads and responses.
In the location section, a zip code chart is generated to show leads and responses based on zip code area. This information is a key component for your follow up mailers to ensure you’re reaching the right audience for potential buyers. Our sales team can take these zip codes and build a target audience that fits best for you.
REDEMPTION TRACKING
Redemption Tracking
How Does It Work?
• Redemption rate, also known as the utilization rate, is the percentage of rewards, offers, or loyalty points that customers actually redeem.
• It’s a key metric for evaluating the effectiveness of marketing campaigns, loyalty programs, and other initiatives that offer rewards.
• Understanding redemption rates helps businesses assess customer engagement, identify areas for improvement, and optimize their marketing strategies. 2
2 Redemption Rate - Monash Business School
Strategize Your Marketing Plan
Redemption tracking can be a powerful tool for your mail campaign. Enticing the consumer with an offer raises your chances of gaining that loyalty for your future mailers, leading to business growth.
Start with something simple, like a FREE Appetizer, to get them in the door. This can be in the form of a QR code your scan or you can design your own custom coupon image. Suggest presenting the offer in person so you get that face-to-face interaction, with an expiration date so they’re guaranteed to use it sooner than later.
