CoffeeTalk Media Kit 2020

Page 1

Media

Kit 2020


About CoffeeTalk From our beginnings back in the early 1990s, CoffeeTalk has been a trailblazer in marketing for the coffee industry. With a website established in 1994, our digital presence continues to lead the industry. CoffeeTalk is the highest ranked web property both in the United States and globally according to Amazon’s Independent Web Ranking Company, Alexa.

Who we are

Our passion, knowledge and excellence in both marketing and coffee is demonstrated by our numerous activities and industry involvement. CoffeeTalk treats you like family and provides a full ad agency at your disposal including free ad design and updates. Our first job is to listen to your goals and needs. We then identify your competitive advantages

Kerri Goodman

Owner/Publisher

Advertising

Laurie Veatch Administrative Director

and craft your message a way that is meaningful to your clients. Let us help you build your brand and truly connect with your current and new customers. You can be confident you are reaching your target market with the #1 visited Coffee Trade Publication on the planet! Let us introduce you to our vast network of coffee professionals built over the last quarter century of service in this industry and help give you an authoritative voice in the industry.

Our job is to make your job easier!

Justin Goodman Marcus Fellbaum Art Director

Print Designer

2


Circulation Facts & Figures CoffeeTalk is the only industry trade journal focusing on the entire supply chain from crop to cup with in-depth editorial coverage throughout. Our readership specifically targets owners, managers and buyers and after 20 years, our circulation continues to grow. Where our competitors boast 15,600 digital views per year our early entry into the digital realm has given us a huge competitive advantage and our combined impressions consistently top 125,000 per month! Our readers, spread across the globe in more than 70 countries, are 34% female and 66% male. However the majority of our print readers (93%) are located in North America.

Plus Bonus Distribution

Digital Issue Views Last Year

Monthly Digital Issue Views 21,000+

225,000+

Monthly Combined Impressions 125,000+

Monthly Print Circulation 12,000+

At all major coffee/foodservice related trade shows in 2020!

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Circulation Maps & Numbers NATIONAL CIRCULATION

PRINT SUBSCRIBERS

7%

26%

11%

15%

16%

13%

globelocation+in 70 Countries

1%

2,947

West Coast

1,452

South West

1,867

South East

1,766

North East

1,298

Midwest

897

Mountain/Central

157

Alaska/Hawaii

625

International

500

Trade Show Distribution

11,509

Total Print

READERSHIP DEMOGRAPHICS

DIGITAL SUBSCRIBERS

31% Coffee Retailer

4% Allied/Industry 3% Distributors Professionals

44,000+ Total Digital Subscribers

28% Coffee Roaster

4% Foodservice

<2% Other

25% Office Coffee

3% Quick Serve

Wholesaler/Retailer NAMA

Directors

Chain Headquarters

4


Editorial Calendar

International B everages Vendor Directory & Disposables ANNUAL BUYERS GUIDE

Vendor Directory Issue

• Distributed at all Major Trade Shows and Conferences

STREAMLINING YOUR BEVERAGE MENU & DISPOSABLE PRODUCTS ROUNDUP

Winter Issue

• Over 2000 listings, each verified for accuracy

bonus distribution at: • Coffee Fest (new york)

• The most complete and accurate Buyers Guide in the industry

• Intl Restaurant & Foodservice Show • Healthy Food Expo

Giving Back

R oasting & Healthy Food

Making a Difference Issue

Summer Issue

THE ANNUAL MAKING A DIFFERENCE EZINE Profiling Non-Profit Organizations’ current projects that are making a difference in the Specialty Coffee World, and inviting our readers to show support.

Brewing & Single Serve

COFFEE BREWING TECHNOLOGIES & SINGLE SERVE OPTIONS

SCA/NAMA ONE Issue

bonus distribution at: • SCA Global Specialty Coffee Expo (portland)

P ackaging & Water

PACKAGING SOLUTIONS & WATER QUALITY AND ITS IMPLICATIONS

Spring Issue

bonus distribution at: • Coffee Fest (indianapolis) • National Restaurant Show

• The NAMA Show 2020

• NCA Annual Convention

ROASTING ADVANCES & HEALTHY FOOD FOCUS

bonus distribution at: • SCA Roasters Guild • Coffee Fest (los angeles) • Western Foodservice Show • Pack EXPO

T echnology & Sustainability TECHNOLOGICAL ADVANCES CHANGING OUR INDUSTRY & CREATING A SUSTAINABLE FUTURE

Fall Issue

bonus distribution at: • NAMA Coffee, Tea & Water

Leadership & the industry THE ANNUAL STATE OF THE INDUSTRY REPORT

State of the Industry Issue Views and opinions from Industry leaders across the market segments on the past and future of the Specialty Coffee Industry.

• Healthy Food Expo

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Print Rates & Specs Full 10.5 14” x

.25” Bleed 1 x $3325 4 x $3165 6 x $2845 8(Netx $2725 Rate) 147 sq Inches

1/6 V: 2.7197

x 6.3125” H: 5.8333 x 3.0313” 1 x $1375 4 x $1312 6 x $1187 8(Netx $1054 Rate) 17.63 sq Inches

2-Page Spread 21 x 14” .25” Bleed 1 x $6125 4 x $5825 6 x $5225 8(Netx $5075 Rate) 294 sq Inches

1/2 V: 4.3125

1/3 V: 2.7197

(Net Rate) 55.79 sq Inches

(Net Rate) 35.91 sq Inches

x 12.875” H: 8.875 x 6.3125” 1 x $2325 4 x $2215 6 x $1995 8 x $1675

1/8 V: 2.0313

x 6.3125” H: 4.3125 x 3.0313” 1 x $1275 4 x $1217 6 x $1112 8(Netx $854 Rate) 12.93 sq Inches

x 12.875” H: 5.8333 x 6.3125” 1 x $1975 4 x $1882 6 x $1697 8 x $1584

V: 2.0313 x 4.6719” H: Upon Request 1 x $850 4 x $837 6 x $762 8(Netx $624 Rate) 9.49 sq Inches

1/4 V: 2.0313

x 12.875” H: 4.3125 x 6.3125” 1 x $1775 4 x $1682 6 x $1527 8(Netx $1324 Rate) 26.67 sq Inches

Center Spread 21 x 14” .25” Bleed 1 x $7625 4 x $7250 6 x $6875 8(Netx $6500 Rate) 294 sq Inches

Notes

• Deliver Ad art in High-Res PDF format • For monthly specials, email kerri@coffeetalk.com 6


Digital Mailings Daily & Weekly Options to suit your advertising needs

Daily Dose #1 Source of Relevant coffee news (4x per Week | 5,000+ Opt-in Subscribers)

D1

This eNewsletter goes out 4 times a week (Monday thru Thursday) to over 5,000 of our most news-thirsty opt-in subscribers! Our daily articles include content created by our publishing team as well as content sourced

Daily Dose banner advertising is the

from our new national news syndication

choice for those looking for the highest

partner that allows us to share top stories from

frequency of dedicated reader.

thousands of news sources across the globe!

CoffeeBuzz Weekly offers an expansive audience every Friday.

Banner Specs Email art to laurie@coffeetalk.com

D2

D1 (Leaderboard) $1000 D2 (Leaderboard) $850 D3, 4 & 5 (Medium) $500

Weekly Buzz Only the top stories of the week (1x per Week | 25,000+ Opt-in Subscribers)

We allow the following IAB ad size orders to be placed:

This eNewsletter goes out each Friday to

• IAB MEDIUM RECTANGLE: 300x250

our opt-in subscriber list of 25,000+ readers!

• IAB LEADERBOARD: 720x90

CoffeeTalk editors aggregate the hottest topics

• IMPORTANT: Please send your ad at 200% these specs to ensure it remains crisp on retina display monitors

from the week including content created by

• JPG Format, less than 175kb • IAB format ads can be scaled for different monitor resolutions (ratio will be preserved)

300x2 5 0

720x90

D3 D4 D5

our publishing team as well as content sourced from our new national news syndication partner that allows us to share top stories from thousands of news sources across the globe!

D1 (Leaderboard) $1500 D2 (Leaderboard) $1250 D3, 4 & 5 (Medium) $750

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Coffee Buzz Web CoffeeBuzz Web Banner Ad rates start at $325 monthly

L1

coffeetalk.com/news

C1

• Essential Daily Source of Coffee News Online

R1

• 40,000+ monthly digital subscribers • Over 225,000 digital issue views per year • Banner Advertisements starting at just $325/month

Sidebar Center Sidebar Column Placements Center Column Placements Placement Home Buzz Placement Home Buzz L1/R1 L2/R2 L3/R3 L4/R4 L5/R5 300x2 5 0

$1275 $1275 C1 $925 $925 C2 $700 $700 C3 $550 $550 $325 $325

$1580 $1580 $1025 $1025 $925 $925

L2

R2

7 2 0x 9 0

L3 8


Contact Get in touch

Kerri Goodman

Publisher/Owner kerri@coffeetalk.com

Mailing Address 25525 77th Ave SW Vashon, WA 98070

Social coffeetalkdailydose

coffeetalkmag company/coffeetalk-magazine

Subscribe

coffeetalk.com/subscribe

Current Specials kerri@coffeetalk.com

Thank you for supporting us! FEATHER


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