August 2015

August 2015

www.CoffeeTalk.com Vol. XXVIII No. 8

CONNECT. GROW. PROSPER!

The View: Inspirational page 6

El Salvador: Finca Miravalle

22

Roast Ratings

Electronic Service Requested

16

HNCT, LLC 25525 77th Ave SW Vashon, WA 98070

Roasting Tools and Technology

PRSRT STD U.S. Postage PAID Permit No. 178 Salem, OR

08

CONNECT. GROW. PROSPER!

$4.75 Per Issue • Complimentary to Coffee Professionals

This Month

Contents

6 6 8

14 16 18 20 22 24

The View Connect. Grow. Prosper!

Calendar

8 Connecting the Dots — Roasting Tools & Technology

Connecting The Dots

Roasting Tools & Technology

Roaster Resources

Green Coffee Importer Directory

14 Roaster Resources — Green Coffee Importer Directory

Producer Profile

El Salvador: Finca Miravalle

Coffee Beyond the Drink Coffee as a Food

22 Roast Ratings — Ratings for all Coffees

Java Jive

Coffee For Your Workout

Roast Ratings

Ratings for all Coffees

Newsbites

Need to update your subscription or address?

Visit coffeetalk.com/update-your-current-subscription/

Who We are

Phone: 206.686.7378, see extensions below

26 23

Advertiser Index

Java Jive

Coffee for Your Workout

On the Cover

Experimental Coffees from Daterra in Brazil July, 2015 4

Publisher / Advertising Inquiries Kerri Goodman, ext 1 kerri@coffeetalk.com

Managing Editor Libby Smith, ext 8 libby@coffeetalk.com

Ad Art & Accounting Laurie Veatch, ext 4 laurie@coffeetalk.com

Copy Editor Mark Moser, ext 9 mark@coffeetalk.com

Print Design Marcus Fellbaum, ext 5 marcus@coffeetalk.com

Web Design Justin Goodman, ext 6 justin@coffeetalk.com

Mailing Info Mail: HNCT, LLC, 25525 77th Ave SW Vashon, WA 98070 Phone: 206.686.7378 Fax: 866.373.0392 Web: www.coffeetalk.com Disclaimer

CoffeeTalk does not assume the responsibility for validity of claims made for advertised products and services.

We reserve the right to reject any advertising. Although we support copyrights and trademarks, we generally do not include copyright and trademark symbols in our news stories and columns.

Postmaster: Send address changes to HNCT, LLC, 25525 77th Ave SW, Vashon, WA 98070 Subscription: The cost of a subscription in the U.S. is $47.50 per year; in Canada, the cost is $72.00. Free to qualified industry professionals. Non-qualified requests may be rejected.

Publisher reserves the right to limit the number of free subscriptions. For subscription inquiries, please call 206.686.7378 x1 or subscribe online at www.CoffeeTalk.com.

Copyright © 2015, HNCT, LLC, All Rights Reserved

August 2015

Professional Memberships

It pays to tend to your flock.

Over the past 5 years, employee out-of-pocket expenses have risen nearly 40%.1

Aflac can help protect your employees with cash to cover their bills in the event of a covered sickness or injury. And now employees’ claims can get paid in a day with Aflac’s One Day PaySM when they submit online.2 Small businesses like how easy it is to add voluntary coverage to their benefits at no direct cost. Especially when it is from Aflac, the number one provider of worksite/voluntary insurance sales for 13 consecutive years.3 Aflac may even be a pre-tax deduction, so when we say it pays to tend to your flock, it just might.

Call your local agent and visit aflac.com/smallbiz

2014 Employer Health Benefits Survey, The Henry J. Kaiser Family Foundation, September 10, 2014. 2One Day PaySM is available for most properly documented, individual claims submitted online through Aflac SmartClaim® by 3 PM ET. Aflac SmartClaim® not available on the following: Short Term Disability (excluding Accident and Sickness Riders), Life, Vision, Dental, Medicare Supplement, Long Term Care/Home Health Care, Aflac Plus Rider and Group policies. Individual Company Statistic, 2015. 3Eastbridge Consulting Group, U.S. Worksite/Voluntary Sales Report. Carrier Results for 2002-2014. Avon, CT. Coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, coverage is underwritten by American Family Life Assurance Company of New York.

1

Z150001R

Worldwide Headquarters | 1932 Wynnton Road | Columbus, GA 31999

3/15

The View

Kerri Goodman Inspirational.

I

t is the only word to describe this last week. More will come in our next issue on the farm, family, and friends creating coffee history. For now enjoy a brief glimpse of the magic of Daterra Coffee Farm, Brazil.

Congratulations

Howard & Linda, Steve & Katherine July 25, 2015

Daterra Farm, Brazil

Photos by Kerri Goodman

Calendar 6

For complete and updated show information visit our online calendar: http://magazine.coffeetalk.com/industry-calendar/

August 18

Coffee Film Festival, Santa Ana, CA, USA

September 24-26

International Coffee Week, Belo horizonte, Brazil

August 22

Coffee Film Festival, Vancouver, Canada

September 26-27

Coffee & Chocolate Expo, San Juan, Puerto Rico

August 27-30

Roaster's Guild Retreat, Delavan, WI, USA

Septermber 28-30

Pack Expo, Las Vegas, NV, USA

September 10-14

Let's Talk Coffee, Brazil

October 1-3

World Tea & Coffee Expo 2015, Mumbai, India

September 24-26

Wine and Gourmet Japan, Tokyo, Japan

October 4-5

Canadian Coffee & Tea Show, Vancouver, BC, Canada

Eu'Vend & Cofeena, Cologne, Germany

October 10-14

Anuga, Cologne, Germany

September 24-26

August 2015

Gentle Clean Quiet Reliable Conveying

Turnaround Unit

Horizontal System

Drive Unit

Gentle Handling – Less Product Loss - Less Scrap!

Dust-Free Enclosed System • Minimal Footprint Conveys Materials on Multiple Planes • Low Maintenance Energy-efficient • Clean-in-Place Options • Low Decibels – Quiet!

Starts & Stops Under Load

(641) 673-8451 www.cablevey.com Cablevey is a registered trademark of Intraco, Inc. 07/2015

E

very step along the path from the farmer to the customer is important. Some will claim that one might be more important than the others. While they ARE all important, one step is the most ‘transformative’ and that is the roasting process. Roasting can add flavors and take them away. If you screw up roasting, the best barista can’t fix it.

Roasting professionals make tons of choices when deciding what equipment to use as well as how to roast a particular coffee. Often the second decision influences the first and vice versa. Let’s look at the key questions and factors in designing and implementing a roasting plant.

First: What kind of roaster do you want to be when you grow up? Different volumes require different choices.

Second: How do you plan to source coffee? If you are just buying from local importers you will have a different cupping room and QA department vs. those doing direct importing. This may include sample roasting.

Third: Where will you locate? There are needs to have retail traffic for a roaster/retailer that may work against a company primarily driven by wholesaling coffee to others. What kind of roasting you can do (if any) will be determined by the zoning departments of your city and county.

Fourth: Are you the type to ‘feel’ the roast and trust the art or do you prefer computer-based accuracy when matching profiles?

Fifth: Do you have the budget to do it right the first time or to grow when you need to? Many companies get stuck once they have grown because they have long leases in facilities that no longer meet the needs of the business.

If you have the answers to these questions, you can dive into the decisions about getting your roastery set up or expanding an existing one. Here are some helpful tips: Roaster: A) Decide on how much control you want. Temp readings, air flow, data logger, automation and burner type.

B) Factor in service record and operating cost.

C) Size your roaster for about 50% growth.

D) Size in appropriate smoke abatement via afterburner, scrubber, catalytic converter, or recirculation. Other countries use other interesting devices that may not work in the US. Other plant equipment: A) Green coffee loaders, de-stoners, cleaners, and storage bins need to be sized to meet production requirements and should be easily upgraded for future expansion.

B) Conveyance systems move coffee from load-in through the roaster and out to packaging. Designing a flexible system that can grow with you is a good idea.

C) Grinding equipment comes in different forms and sizes. Pick a unit that can keep up with your packaging line and not be the bottleneck. Also plan for ground coffee storage prior to packaging for a degassing period.

D) Packaging can be as simple as a bucket, scoop and a floor sealer all the way up to a fully automated machine that requires little-to-no human interaction. A good system will be scalable and expandable to handle multiple packaging sizes and have options like nitrogen flushing, valve application etc.

Lab Equipment: A) A sample roaster can be a crucial tool for any roasting company. It is a tool that assists in the purchasing and acceptance of green coffee as well as a way to initiate roast profiles for coffees before heading to the production roaster.

B) Color readers help a roaster to be more precise in their final products color both internal and external finished color.

C) Cupping record systems bring a sense of history as well as quality control for roasting companies. On the low end you put cupping notes in a paper file. On the high end you store electronic data in the cloud and share information with your production partners in the coffee growing regions.

Deciding on a space and layout of the plant can now be done once you made the decisions above. As with most businesses, location is important. In a manufacturing plant like a coffee roasting company the functional layout of the space is crucial for reduced operational costs, purchasing costs, and production efficiencies. This is true regardless of size of your company.

Being the middle of the supply chain and being the most transformative piece of the system means that it is important to choose equipment wisely. It is equally important to factor in size of plant for growth and the location to put your business.

8 cont. on page 10 August 2015

Roasting Tools

The UpShot Single-Serve Filters

by Lbp Manufacturing Inc.

upshotsolution.com | 800.545.6200 The UpShot Solution is a line of Ecofriendly, single-serve filters paired with a flexible production model that allows roasters to take advantage of the booming single-serve market.

Made from 100% polypropylene, it is recyclable and is compatible with Keurig® and other single-serve brewers.

Cablevey Conveyors Enclosed Tubular Coated Cable & Disc Conveyors

INNOVATIVE DESIGN

Optimal coffee-to-water ratio, creating a better brew

SUSTAINABLE SOLUTION

Higher quality, more The E20-CP Analyzer eco-friendly single-serve filter

by Agtron, Inc.

by Cablevey Conveyors

agtron.net | 775.850.4600

cablevey.com | 641.673.8451

SENSORY EXPERIENCE

No Metal Shavings! 1-Piece Discs for Easy-to-Keep-Clean Material Processing. Strong, Reliable Conveying Machines for over 40 Years - Over 30,000 Conveyors Installed! Cablevey Conveyors continually demonstrates “best in class” conveyors with the least amount of damage, spillage, foreign material contamination or operating costs.

Cable & disc technology gently move products through an enclosed tube without the use of air. Systems can convey up to 1240 cubic feet (35 cubic meters) per hour.

See and smell the roast The E20-CP and the M-Basic II are the finest before brewing instruments available designed specifically to address the specialAsrequirements associated part of the UpShot™ Solution, with evaluating and the roast thequantifying UpShot Filter offers a betterof single-serve business opportunity. whole bean and ground coffee.

Learn more at: UpShotSolution.com

PLI-VALV one way degassing valves

by PLITEK

Plitek.com | 847.827.6680

Infinity Roast™

by Buhler Inc

buhlergroup.com | 905.754.8389 Buhler’s InfinityRoastTM coffee roaster is leading the way into the future of coffee flavor creation. The InfinityRoastTM assists in creating roasting profiles for customized flavor characteristics and physical bean properties. The roaster is designed with variable air-to-bean ratios and sets superior standards for safety, reliability and energy efficiency.

TM

Facebook.com/UpShotSolution @UpShotSolution

©2015 0 LBP Manufacturing, Inc. The ‘Filter in Circle Design’ is a trademark of LBP Manufacturing. Patent(s) Pending.This product may not be recyclable in all areas. Check with local municipalities for recycling option

serve filter that honors the quality of your roast.

One-way degassing valves (often called freshness valves, aroma valves, or coffee valves) are critical to maximizing coffee’s freshness by allowing freshly roasted coffee to degas in its packaging. PLITEK’s complete degassing solutions, PLI-VALV® one-way degassing valves Roast MAgazine Full and Pg w valve Bleed1 applicators 8 v.indd 1 are 5/15/15 the most efficient, reliable, and cost effective solution for degassing freshly roasted coffee in its packaging. For more information contact: sales@plitek.com..

Shore's New Model 935 Moisture Tester

FLEXI-DISC® Tubular Cable Conveyor

by Shore Measuring Systems

moisturetesters.com | 217.892.2544

by Flexicon Corporation flexicon.com | 610.814.2400

The Shore Model 935 Moisture Tester provides a commercial grade moisture tester for coffee, tea and cocoa. Easy to use, the Model 935 features an integrated scale and printer as well as a touch-screen display. Moisture testing calibrations are included for a variety of coffee, tea and cocoa bean commodities.

FLEXI-DISC® Tubular Cable Conveyors gently slide fragile green and roasted coffee through stainless steel tubing, using polymer discs on stainless steel cable. The system can have single or multiple inlets and outlets, and convey over short or long distances. Offered as stand-alone systems or fully integrated with existing equipment.

10 cont. on page 12 August 2015

3:18 PM

2015 CROP COMING SOON!

11

Roasting Tools

The Diedrich Family of Roasters - from 1 kilo and sample roasters to 280 kilo roasters

Unbiased Scientific Analysis of Coffee Products

by Coffee Analysts

coffeeanalysts.com | 800.375.3398 The true measure of any coffee program is the beverage quality: how does is taste? Branding, promotion, and merchandising will capture the first sale, but only quality will keep your customers returning time after time. We do not sell coffee: we test coffee. Our team specializes in the evaluation and improvement of coffee programs throughout the global coffee supply chain.

by Diedrich Manufacturing, Inc diedrichroasters.com | 208.263.1276

Diedrich Roasters, the only roaster made from the ground up in America, is the leading craft roasting solution for companies demanding a coffee roaster that delivers high quality, responsive control, clean taste, low fuel consumption, reliable consistency, and artisan sensibilities from a proven and tested manufacturing partner.

Nesco Home Coffee Bean Roaster

by The Metal Ware Corporation - Nesco

nesco.com | 800.624.2949 The Nesco Coffee Bean Roaster allows consumers to roast their own green beans controlling the roast darkness and time.

Designed for in home use, with a catalytic convertor to absorb odors, this quality built, functional unit is a great addition to Coffee retailer's product portfolios.

Loring Roasters--S15, S35, S70

by Loring Smart Roast loring.com | 707.526.7215

Highly consistent roasting regardless of weather and precision controls to guide the roast enable roastmasters to create & reproduce exceptional roasts at any time. Sustainable technology built into the roasting system for smoke abatement can save up to 80% in fuel costs over roasters that require an afterburner.

Flavors of all types for the beverage industry

by Beck Flavors

beckflavors.net | 314.878.7522

US Roaster Corp

by US Roaster Corp

usroastercorp.com | 405.232.1223

Beck Flavors is dedicated to providing our customers superior innovation, high quality flavors and world-class customer service and support. We continue to create a range of flavors for your beverage flavor needs.

Our experienced innovation staff and low minimum order quantities are just a few reasons to call us today!

US Roaster Corp provides a full line of services to the Industry.

Award winning High Efficiency roasters with lowest emissions and our Millennium models for every need. Special models For Cacao and experience in roasting and grinding.

Consulting and training for start up to complete plants. New Grinders, Rebuilt Equipment.

33 Cups of Coffee by 33 Books Co.

Xeltron's XR-Q model for Roasted Coffee

33 Coffees is a coffee journal that provides an easy way to quickly record coffee tasting notes in a small, convenient notebook format.

It’s perfect for coffee novices and pros alike. The flavor wheel included in 33 Coffees lets you record a coffee's flavor in a unique, visual format.

xeltron.com | +506.2279.5777

33books.com | 503.888.3532

by Xeltron S.A.

Xeltron is with with you from the green to the roasted bean process. Our latest model will help you increase your yield even on the final process of roasted coffee by achieving a uniform appearance and consistent quality.

Offer your clients the best looking roasted coffee on the market.

12 August 2015

100% protection with only 65% of the plastic.

With an advanced and streamlined design, the PBi valve has replaced millions of older designed valves over the past decade. Roasters all over the world, from some of the largest to boutique specialty houses, have made the switch.

Protection and functionality are key and their testing has shown that the PBi one-way degassing valve keeps oxygen away from their product in accordance with the most stringent industry standards. The PBi one-way degassing valve provides this world class performance while using 35% less plastic than other valves that have been on the market unchanged for nearly 50 years.

Use a valve designed with tomorrow in mind.

15300 Woodinville Redmond Road NE, Suite A • Woodinville, WA 98072 • www.pacificbag.com • bags@pacificbag.com • (800) 562-2247

13

Roaster Resources Green Coffee Importer Directory

by Dave Planer

I

n Defense of the Middle Man We hear it all the time in almost every industry: “Remove the middle man; make your business more efficient and increase your profits.”

That’s not an unfair statement in most industries. However, the coffee industry has created a unique list of issues for the importer, just like it has for the producer and the retailer on either end. Coming from a barista and third-wave café manager background, I always viewed the relationship with the farmer to be paramount. I imagined myself going to the farms and exchanging handshakes and laughter for jute bags full of green coffee. This— much to my chagrin—is just not a realistic representation of the life of the average roaster. I know; I’m as disappointed as you are.

For the small to midsize roaster, handling the logistics of international freight is a daunting enough proposition, but when you add in the exorbitant cost per pound associated with shipping anything less than a full (~37,500lb) container, the navigation of governmental restrictions, the idea of tying up tens of thousands of dollars months before you might receive the coffee, and the years and patience it takes to build a relationship with a producer, it quickly becomes unsustainable to populate your menu with directly-sourced coffee. The time and costs you incur grossly outweigh the cost of working with an importer.

DD-0855_MoveCoffee_CC-1059 7/17/15 12:37 PM Page 1

Probably the most time-consuming—yet most rewarding—aspects of developing farm connections are the relationships. These relationships are built on trust and mutual understanding, as well as a passion and love for coffee. These farmers have, by far, the most work to do to make sure that what ends up in your cup is a beautiful start to your morning. All things considered, importers are going to spend a lot of time developing relationships, but they can only manage so many. If a diverse list of unique coffees is what you’re looking for, a single source is probably going to limit your ability to accomplish that. That may seem like a strange suggestion from an importer, but it’s just a reality. At Royal Coffee New York, we’re always looking for a way to fulfill new needs as they arrive, and we do our best to have the right coffee for each type of person.

Familiarity with the coffee is another consideration. We spend a good chunk of time every day with cupping and quality assurance. In any given week, we could cup between 50-100 different coffees. This allows us to have a mental library of similarities from which we can draw lines to similar coffees in a way that someone who only cups occasionally, or only a couple coffees at a time, wouldn’t be able to. The beauty is we can’t do everything; no one can.

With the chain of coffee, every link needs to be strong, or it all falls apart.

We’re proud to be able to be a part of that.

By Dave Planer, Marketing Director of Royal Coffee New York, Inc.

Move coffee and tea gently, efficiently, dust-free System can be fed from virtually any new or existing storage vessel or process equipment (Drum Dumper and Bulk Bag Discharger shown), and discharge at a single point, or selectively at multiple points.

Gently slide coffee and tea through smooth stainless tubing horizontally, vertically or at any angle, to single or multiple discharge points

FLEXI-DISC® Tubular Cable Conveyors deliver unsurpassed efficiency, extreme durability and ultra-gentle product handling. Low friction, tighttolerance, high strength polymer discs glide within smooth stainless steel tubing, evacuating virtually all material and allowing easy cleaning.

Ideally suited to gently convey green, roasted and ground coffees, and all forms of tea and tea blends, FLEXI-DISC Tubular Cable Conveyors are fully enclosed, preventing dust and product contamination.

Ally - Brazilian Coffee Merchants Plantation, Florida (954) 990-7428 allycoffee.com

Coffee Adventure South Africa 2 (782) 464-9678 coffeeadventure.com

Amcafe LLC Elmsford, New York (914) 576-2533 comingsoon.com

Coffeebythebag.com, Inc. Miami, Florida (305) 407-2633 coffeebythebag.com

American Coffee Corporation Jersey City, New Jersey (201) 433-2500 amcof.com

Coffee Holding Company Staten Island, New York (800) 458-2233 coffeeholding.com

Amerotrade | Native Grounds Coffee Company Florida (727) 485-3379 NativeGrounds.net

Doi Chaang Coffee Company Canada (604) 689-3312 doichaangcoffee.com

Lat Long Trade (630) 740-8292 latlongtrade.com Louis Dreyfus Commodities LLC Wilton, Connecticut (203) 761-2020 ldcom.com Mercanta The Coffee Hunters Seattle, Washington (206) 322-2139 coffeehunter.com Mercon Coffee Corp.

Coral Gables, Florida (786) 254-2300 merconcoffee.com Meru Coffee Farms Chicago, Illinois (312) 469-0780 merucoffee.com

Atlantic (USA), Inc. / Ecom New York, New York (212) 248-1190 ecomtrading.com

Ethiopian Coffee Exporter's Association Addis Ababa 251.113.711.990 http://www.ecea.org.et

Atlas Coffee Importers, LLC Seattle, Washington (206) 652-4880 atlascoffee.com

Group G LLC Baton Rouge, Louisiana (225) 413-2333 guthriepcs@aol.com

Balzac Brothers & Co., Inc. Charleston, South Carolina (843) 723-8020 balzac.net

Hitching Roast Tulsa, Oklahoma (918) 728-1177 http://www.hitchingroastcoffees.com

BD Imports, Inc. Boise, Idaho (815) 639-9298 bdimports.com

Intercontinental Coffee Trading Inc. San Diego, California (619) 338-8335 ictcoffee.com

Beccor Brazilian Estates Cafe Corp.

Beaverton, Oregon (503) 524-0141 www.beccor.com

Ipanema Coffees Alfenas +553.532.923.033 ipanemacoffees.com.br

Benecke Coffee Hamburg, Germany 4 (940) 378-5140 benecke-coffee.de

J.C. Coffee Importers Burien, Washington (206) 861-6078 jccoffeeimporters.com

Burke Brands / Cafe Don Pablo Miami, Florida (305) 249-5628 cafedonpablo.com

Kanematsu Corporation coffee-network.jp

Cafe Imports, LLC Minneapolis, Minnesota (800) 278-5065 cafeimports.com

KivaHan Coffee Cranberry Township, Pennsylvania (724) 742-2326 kivahan.com La Minita Coffee Mt. Desert, Maine (207) 288-2891 laminita.com

Mitsubishi International Corporation Los Angeles, California (213) 687-2951 mitsubishicorp.com/us Moledina Commodities, Inc. Flower Mound, Texas (817) 490-1101 moledina.com

Pachamama Coffee Cooperative Sacramento, California (530) 204-7554 pacha.coop

SegerAgro Commodities Brazil 3057283273 segeragro.com

PanAmerican Coffee Trading Co. S.A. Costa Rica 5 (062) 521-6845 panamerican.cr

Singing Rooster Inc. Madison, Wisconsin (608) 721-0622 singingrooster.org

Paragon Coffee Trading Co. L.P. White Plains, New York (914) 949-2233 paragoncoffee.com

The Inter Trade Company San Francisco, California (925) 937-1234 under construction

Passionate Harvest Coffee Coeur d'Alene (208) 397-8231 passionateharvest.org

Theta Ridge Coffee, Llc South Bend, Indiana (574) 233-2436 thetaridgecoffee.com

PT Coffindo Los Angeles, California (818) 350-9041 coffindo.com

Thrive Farmers Coffee Roswell, Georgia (855) 553-2763 thrivefarmers.com

Red Goni Coffee, Llc Los Angeles, California (424) 228-4822 redgoni.com

Valbemar Specialty Coffee Redondo Beach, California (310) 456-4512 valbemar.com

Rgc Coffee Inc. Canada (514) 845-1200 rgccoffee.com

Volcafe Somerset, New Jersey (732) 469-9622 volcafe.com

N. J. Douek & Sons/ Uniglobe Coffee Canada Rift Valley Trading LLC (877) 745-9173 South Pasadena, California njdouek.com (310) 356-6626 riftvalleytrading.com Ogmen Trading Inc. Edmonton, Royal Coffee, Inc. (780) 243-2467 Emeryville, California http://www.ogmentrading.com (800) 843-0482 royalcoffee.com Olam Specialty Coffee Healdsburg, California Royal Coffee New York, Inc. (888) 652-6872 South Plainfield, New Jersey olamspecialtycoffee.com (908) 756-6400 royalny.com Onyx Coffee Bellingham, Washington San Cristobal Coffee Importers See Web Kirkland, Washington onyxcoffee.com (425) 825-9106 www.sancristocafe.com Organic Products Trading Co. Vancouver, Washington Sandalj Trading Company Spa (888) 881-4433 Trieste, Italy optco.com +39 040676911 http://www.sandalj.it Our Coffee Guatemala LLC Saint Augustine, Florida (904) 825-1231 shop.ourcoffeeguatemala.com

Vournas Coffee Trading Westlake Village, California (800) 761-5282 vournascoffee.com Walker Coffee Houston, Texas (713) 780-7050 walkercoffee.com Wataru & Co., Ltd. Japan 335038351 http://wataru.co.jp Westfeldt Brothers, Inc. New Orleans, Louisiana (504) 586-0084 westfeldtcoffee.com Xaymaca Coffee Traders Monroe Twp., New Jersey (609) 301-8375 xaymacacoffee.com Zephyr Green Coffee New Orleans, Louisiana (877) 569-1595 zephyrcoffee.com

with FLEXI-DISC® Tubular Cable Conveyors

Rugged cable/disc assemblies in 4 and 6 in. (10 and 15 cm) diameters offered in sanitary and industrial designs.

• Gentle, dust-free, energy-efficient conveying of fragile coffee and tea with no separation of blends • Single or multiple inlets and outlets allow a wide range of layout configurations • Comprehensive range of components • 4 and 6 in. (10 and 15 cm) diameter Discs on Galvanized or 304/316 Stainless Cable • Sanitary Systems including Nylon-coated or Uncoated Stainless Cable, and CIP accessories

System shown with (right to left): Automatic Cable Tensioner; Bag Dump Station; Clear Inspection Tubing; and Drive System with motor, gear reducer, drive wheel and discharge housing.

USA sales@flexicon.com 1 888 FLEXICON

CHILE UK SPAIN AUSTRALIA SINGAPORE SOUTH AFRICA

+56 2 2415 1286 +44 (0)1227 374710 +34 647 670 302 +61 (0)7 3879 4180 +65 6778 9225 +27 (0)41 453 1871

©2015 Flexicon Corporation. Flexicon Corporation has registrations and pending applications for the trademark FLEXICON throughout the world.

DD-0855

Offered as stand-alone conveyors, or as engineered, fully automated systems integrated with new or existing process equipment

Producer Profile

El Salvador: Finca Miravalle

W

hat is Cup of Excellence®?

Cup of Excellence is a premier coffee competition and worldwide auction offering the highest award given to a top scoring coffee.

The level of scrutiny that Cup of Excellence coffees undergo is unmatched as all of the COE award winners are cupped at least five times (the top ten are cupped again) during the three-week competition. Literally hundreds of cups are smelled, tasted and scored based on their exemplary characteristics. The prices that these winning coffees receive at the auction have broken records time and again to prove that there is a huge demand for these rare, farmer identified coffees. The farmer receives the majority of the auction proceeds based on the price paid at auction, and the farmer can expect to receive more than 80% of the final price. The remaining auction proceeds are paid to the in-country organizing committee to help pay for the program.

Changing Producer Lives Being selected as one of the winners at Cup of Excellence means recognition and reward for the grower and has been a springboard for many growers El Salvador: Finca Miravalle High on the velvet green shoulder of El Salvador’s Santa Ana volcano nestles Finca Miravalle. Dr. Jaime Ernesto Riera Menendez owns and manages these 10 hectares, where climate, rainfall, and meticulous husbandry combine to produce his award-winning coffee. In 1980, Dr. Mendez’s father, Amadeo Riera y Solsona, bought the plantation and named it Miravalle (Overlooking the Valley). Dom Amadeo began the process of reclaiming the coffee trees from the wild, and when he passed away, left Miravalle to his wife, Marta Dolores Menendez de Riera. Eventually she transferred ownership to her son, Dr. Menendez, a gastroenterologist, who inherited his parent’s love for coffee, and today Jaime and his mother Marta supervise the farm’s operations together.

At Finca Miravalle, a combination of Bourbon and Pacas coffee varietals grow in the shade of native Ingas, Cipres and Gravileo trees, thriving at an average altitude of 1650 metres above sea level. Menendez and his farm manager, Luis Flores, employ cultural practices such as continuous pruning of both coffee and shade trees, weed control, replanting, and more, all of which they accomplish by traditional methods. Flores has worked with Dr. Menendez for seven years, and managed the plantation for the last four. They have been able to almost completely avoid the coffee rust that has plagued much of Central America. Together, they have produced a coffee that has won the Cup of Excellence award for four consecutive years.

From its vantage point so far above the valley, Miravalle’s coffee ripens slowly.

It is selectively handpicked, fully washed, and then dried in the sun. During most of the year, only two people live at the farm—Luis and his wife—but during harvest that population swells to about 70, as selected pickers from the surrounding region converge. After the 2005 eruption of the Santa Ana volcano, which caused rocks the size of cars to hurtle down on the land, many workers migrated to lower elevations. Now, Miravalle pays their pickers almost 40% above minimum wage to come back up the mountain and participate in the coffee harvest.

Dr. Menendez credits the excellent quality of the Bourbón variety, along with the altitude and location of Miravalle, for his farm’s 13th place award in the Cup of Excellence this year. Dr. Menendez is highly motivated to keep up with optimum harvest and sorting processes to improve the quality of his coffee each year. The key to this, he believes, is motivating the people that work on the farm, teaching them the importance of their role, and improving the benefits for everyone involved.

16

Courtesy of COE

to secure long-term relationships with international buyers, which, in turn, allows for further investment in the farm and brings security for families and communities.

The experience for the grower is life-changing. He or she is a star and for that one nervous, exhilarating moment, applauded. Proudly walking up on the stage and accepting the applause, the grower realizes their hard work, attention to detail, maybe their very livelihood, is being recognized as important to their entire country. Some are very shy, never having been in any kind of public spotlight. Many are humble country folk - and this is evident as they shake hands with an ambassador, the vice president or even the president of a country, their expression clearly showing the huge elation of winning. Cup of Excellence has created a much more transparent infrastructure for high quality coffee. Roasters can now identify, find and build relationships with growers of superior coffees. It brings together the high quality roaster and the high quality farmer and helps both understand and appreciate the nuances and flavor profiles of rare exemplary coffees. It has changed the pricing structure for farmers and has discovered many of the incredible coffees that have built consumer excitement and loyalty. With that, we are excited to present our new series: Producer Profiles.

Coffee Information Farm:

Finca Miravalle

Farmer:

Jaime Ernesto Riera Menendez

Region:

Santa Ana

Country:

El Salvador

Farm Size:

hectares

Altitude:

1650 masl

Certification

Variety: none

Processing System:

Washed

Competition and Auction Information Rank:

13

Score:

87.06

Jury Descriptors: Aroma/Flavor:

Caramel, honey, vanilla, pear, cranberry, rose, cinnamon, chocolate, sugar cane, cherry, cedar, spicy, pineapple, floral, perfume, dark chocolate, cedar, grand marnier, malt, grapefruit, mango, red currant, green apple, tobacco, spice

Acidity:

Citric, bright, crisp, complex, tartaric, orange, malic, lemon

Other:

Buttery, silky, velvety, round, creamy, smooth, transparent, just a great coffee with strong tropical fruit flavour, bright acidity and extremely clean

Competition Code: Lot Size:

28

Pounds:

1852

Auction Price:

$8.10

Winning Bidder:

32cup (BELGIUM) // Cantata, Dutch Barista, Viva Sara, Kaffitar, 24GRAD, Balirny, Knopes, Food Service // Torr.

Caffe Gourmet (ITALY) // Café Moxka (FRANCE)

This lot of Finca Miravalle coffee offers jasmine in the aroma, cedar, malt, and grapefruit up front, and a clean mouthfeel that ends in a lingering aftertaste.

August 2015

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17

Coffee Beyond the Drink Coffee as a Food

C

offee has been a part of my life for longer than I care to admit, and a part of my career since 1999. I have fed, clothed, and housed my children through coffee. It is fair to say that I have an emotional attachment to the bean, as well as a practical one. Like many, it is the start of my day, which is filled to the brim (pardon the obvious pun) with life.

I am a career woman, a wife and a mom with four kids, a pack of dogs, and a flock of hand-raised, backyard chickens. My husband and I cultivate a healthy vegetable garden, grow and blend our own herbal teas and hardscape our own yard. You will often find me shedding my heels for my rubber work boots the minute my feet hit the driveway coming home.

The concept of waste holds no charm for me. The idea of using/reusing as much of an item as possible, not only is appealing and speaks to the naturalist in me, but has become a philosophy of responsibility that I try and live by.

That is why I am fascinated by the developing “other coffee” industry that has emerged in recent years. Throughout the food industry, holistic health care products and cosmetics, we see various parts of the coffee cherry being reused for purposes other than my morning ‘nectar of the gods.’

The health benefits of brewed coffee have been debated endlessly, with studies and research both for and against the benefits of coffee. Coffee is, in truth, one of the widest used, naturally grown medicinal plants. Beyond the simulant benefits of brewed coffee, it also known to aid in digestion, increase reflex speed and mental activity.

However great the health benefit of brewed coffee, it is overshadowed by the benefits from the coffee fruit or cherry surrounding the bean. The cherry or fruit on the coffee tree is high in antioxidants, one of the highest on the ORAC rating, in fact. Long term consumption of phenolic acid and plant polyphenols found in the coffee cherry can become a potential power pack that helps with skin regeneration, aids against diabetes, osteoporosis and can even protect against the development of some cancers1. In short, we are speaking about the next super food.

With the emerging new industry of using coffee by-products, it could offer another conceivable and much needed source of income for farmers and their families. There is a potential for selling the cherry for use in herbal supplements, cosmetics, teas, and for use in food and beverage ingredients.

This would widen the market and expand sales using already existing supply chains, virtually eliminating any waste.

In fact, most of the companies researched had a focus on helping to broaden the economic opportunity for coffee growers, eliminating build-up of waste going into the soil and streams, and expanding a sustainable supply chain.

Foods of the Fruit I am a couch chef. Think Monday morning quarterback, only with food. I love watching cooking shows and certainly love eating, but I am more skilled with a shovel and rock bar than I am with a spatula. Regardless, I gobble up recipes and new food ideas thinking that someday, I am going to really learn

18

by Kelle Vandenberg

to cook. When I learned that people were creating food from coffee, for me, it was like the Seattle Seahawks going to the Super Bowl…twice.

A Bouquet of Flours Life turns in interesting circles sometimes; coffee trees flower, flowers become cherries, and now cherries are becoming flour. Coffee flour is made from the pulp of coffee cherries ground into a flour that is high-fiber, gluten free, with a bittersweet taste. Coffee flour is not meant to be a stand-alone flour, but rather to be blended with other flours to add an elemental richness that enhances food.

High in protein, fiber, iron and potassium, it can be used in any recipe that would call for standard flour or gluten free flour. Even fake foodies like myself are eager to blend, bake, and savor. It will soon be possible thanks to companies like CoffeeFlour®, which hopes to launch the product commercially late in 2015.

Engineer, factory designer, and ex-Starbucks entrepreneur, Dan Belliveau, started CF Global with some commercial leverage help from Intellectual Ventures, ECOM Agroindustrial Corp, and Mercon Coffee Corp. In 2014, The Guardian named CoffeeFlour® top Sustainable Business Story of 20142.

Coffee flour can be used to bake cookies, brownies, most any sweet treat, but will also pair well with red wine creating a new flavor in a red wine reduction sauce for beef.

“Waiter, there is something in my food.”

While coffee flour is not yet available, other companies have certainly discovered the benefits of using the coffee berry fruit in their products to boost the nutritional value and get complexity in their flavor profiles.

Earnest eats™, a company based in Solana Beach, California, specializes in healthy, hearty foods that use whole grains, nuts, seeds, and fruits. Blended together in various ways creating different granola, bars, and oatmeal. Their newest line uses coffee fruit to give the wholesome oats a little extra kick of goodness. Using coffee flour, (dried coffee fruit pulp)3 adds between 15-40 mg of caffeine per serving, giving a little extra something in each bite.

Another feel good food using coffee fruit is Yebo Bars, formerly Cherry Hero. Yebo feel good for good™, tells the story of Ethiopian warriors creating the first energy bar by crushing the fruit and wrapping it in other foods.

As an avid traveler for work, I am all about “good food on the go” and bars are easily portable. I want a powerpacked energy bar without loads of junk. Yebo Bars is a small start-up company that began in 2015, with a good heart and “works to empower coffee farmers while providing scalable and sustainable nutrition.”4 cont. on page 20 August 2015

From our beginnings as a small custom roaster, we’ve grown over four generations

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© F. Gaviña & Sons, Inc. 2015

DATE 6/19/15

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Beyond the Drink In addition to good food, David Boyle, owner of Yebo Bars, donates 5% of every bar sold to help fund food security projects for Food 4 Farmers programs helping coffee farming families. Now that is feel-good food.

The concept of using the whole of the crop and generating additional review to help off-set the lean months between harvests is critical to maintaining a healthy sustainable community. Diversification of the crops, however it comes about, is key in bringing in more revenue. But similarly with the coffee bean, keeping the money local, the farms healthy, and the supply chain transparent, will be key factors in measuring the impact of this emerging new coffee industry. Success that is shared from farm to flour.

All This Food Has Made Me Thirsty Food is not the only consumable by-product of coffee cherries. Coffee berry tea is an herbal tea made from the dried, sometimes coarsely ground coffee cherries. Coffee fruit tea, also known as, cascara, tastes nothing like brewed coffee. It has all the pleasantness of a light berry infused tea, and is full of antioxidants. In a tea infusion form, it reportedly works similar to a detox.

2

If you’re not in the mood for a hot tea, then you can try Kona Red®, a power-packed energy drink created by Greenwell Farms, using the coffee cherries from their farm. Prior to developing the energy drink, Greenwell Farms would use the cherries as a compost for their coffee trees, recycling the “waste” into a wonderful compost. The Kona Red® brand has now developed into a full line of energy drinks, packets, and powders for people on the go.

Using the “unused” portion of coffee cherries seems like a “win” for all parties, but concerned response to a 2014 article in The Guardian raised questions.

There are many farmers who use the discarded fruit as a nutrient rich compost, helping to maintain the balance of the soil and in turn, creating a better bean.

Monika Firl, of Cooperative Coffees is quoted saying, “If well managed, there is no waste in the coffee fields.

It can all be recycled into very useful composted fertilizers, which the fields need to maintain production levels.”5

By Kelle Vandenberg, Free-lance Writer and VP of Marketing for Pacific Bag, Inc. To reach Kelle: kellevandenberg@yahoo.com

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Coffee for Your Workout Coffee improves your physical performance Caffeine stimulates the nervous system, causing it to send signals to the fat cells to break down body fat, which can be used as fuel when released into the blood. It also increases Epinephrine (adrenaline) levels in the blood.

A study shows that because of these effects, the result is an 11 to 12.3% improvement on physical performance.

Coffee preserves your muscles Studies show that coffee can set off the part of your brain that releases the ‘growth factor’: brain-derived neurotrophic factor (BDNF).

BDNF promotes and improves neuromotor function. Neuromotor function can be described as your muscles’ ignition switch, the nervous system’s ability to fire your muscles. Neuromotor degradation is among the leading causes of age-related muscle atrophy. Consuming coffee daily maintains your BDNF at the normal level and thereby strengthens and safeguards your muscles.

Coffee helps you workout harder According to recent research, athletes who consumed caffeine prior to working out took longer to become exhausted, completed more reps, and were more psychologically ready to perform.

A group of researchers found that a ‘caffeine/carb combo’ could increase glycogen to more than 50 percent after an intense workout. Glycogen is a form of carbohydrates that is stored in the muscles and can boost strength and stamina.

20

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2835915/ http://www.coffeeflour.com/news/ the-guardian-names-coffeeflour-top-sustainable-business-story-of-2014/ 3 http://www.earnesteats.com/energized-hot-cereal/ 4 http://yebobars.com/pages/about-us 5 http://www.theguardian.com/sustainable-business/2014/jul/31/ coffee-flour-starbucks-green-farmers-caffeine 1

When consumed, the caffeine in coffee can increase the glycogen in your muscles. Drinking coffee regularly ensures you’ll always have enough glycogen stores in your muscles.

Coffee reduces muscle soreness after exercise Caffeine can speed recovery and reduce post-workout muscle soreness by up to 48 percent.

A group of researchers from the University of Illinois found that caffeine affects the brain system and the spinal cord system in a way that reduces pain. Another study showed that sustained caffeinated coffee consumption right before and after an upper-body resistance training can improve performance and decrease muscle soreness in the days after the strenuous workout, thus letting individuals to increase the number of their training sessions.

The less pain you feel after a workout, the less likely it is that you’ll be sore.

Since coffee also helps preserves your muscles, it can help you recover quickly. The quicker you recover, the more you can exercise and improve.

Coffee lowers stress When you’re feeling stressed at work, you could make yourself feel better by taking a big whiff of a cup of coffee before drinking it. By examining the brain of some sleep-deprived rats, a group of researchers at the Seoul National University discovered that those who were exposed to coffee aromas experienced changes in their brain proteins tied to the stress they were experiencing and alleviated it. The aroma study focused primarily on stress related to sleep deprivation.

Nevertheless, numerous studies published show that coffee has stressreducing effects. A research titled “Hypertension” published in 2005 showed that the blood pressure of coffee-drinkers is not as affected when faced with stressful situations.

There may not be much effect for non-habitual drinkers of coffee, but for habitual drinkers there is a reduced stress-induced response.

Thanks to Michael York of Espresso Perfecto michael@ espressoperfecto.com for sharing these fun facts.

August 2015

Coffee fest Portland

October 23-25 2015 • Oregon Convention Center 250 Exhibition Booths • 90 Classes & Workshops Best Espresso, Best Coffeehouse & Latte Art Competitions

NEW FOR 2015: VIP Attendee Package • Drink Innovations Lab Successful Coffeehouse Seminar

Register Today: www.coffeefest.com 800-232-0083 Mark Your Calendars!

Coffee Fest New York: March 11-13, 2016 Coffee Fest Dallas: June 10-12, 2016 21

Roast Ratings Ratings for all Coffees

O

ne of the most intriguing things about coffee that I enjoy is the seemingly endless amount of flavor experiences. At one point in my career this manifested as “origin character.” Currently we as an industry have begun to understand that these origin characteristics are not always about the terroir, but also traditional varietals and processing methods that have huge impact on flavor and can be replicated to some degree in other countries.

Roast Ratings is a new website that Holly Bastin (my original trainer, friend, and WBC coach) and myself have created to give a consumer-friendly approach to ranking coffees. Everyone likes being able to gauge how “good” a product is in comparison to another, and we want to take that to a different place in the coffee industry.

Dual Rating System In creating a new and different rating system, we realized that something was missing from the standard way many people evaluate a coffee. We all know that a coffee tastes different in a cupping than it does in most brewing methods, and that is why we created a dual evaluation that looks about both cupping and brewed coffee.

by Pete Licata

Overall the Star ratings create a simple, yet very understandable image of where a specific coffee fits into the range of all coffees.

So… How is this useful?

Since our primary audience is everyday coffee drinkers, Roast Ratings needs to be immediately useful for them. The website is easy to navigate and full of information about the specific coffees that have been rated. The ‘Roast Finder’ is made for exploring specific flavor profiles and easily discovering new offerings from roasters around the country (or world.) In addition, we have educational articles for learning about coffee and preparation as well as our ‘Mom Blog’ for fun posts and less serious topics.

So how exactly would submitting coffees benefit roasters? Submitting a coffee for rating will give you a few major benefits: First, an objective and unbiased review of your coffee.

You will get feedback on how your coffee compares to others, as well as where it shines or potentially falls short.

Second, a way to market your coffee. By having a rating associated with your coffee you can promote it in new ways, adding sales numbers for that coffee as well as promoting your brand as a quality roasting company. In addition, we promote your coffees on social media and our website. We will give more promotions the higher your coffee rates.

Cupping is our standard in the coffee industry.

It speaks to the technical quality of a coffee. In addition, cupping speaks to the versatility of a coffee, and how it might taste with a metal filter or less common methods.

Brewing is pretty obvious. This is how most consumers (at least in the USA) tend to drink their coffee. The purpose for evaluating brewed coffee is to give an accurate picture of what it will actually taste like at home.

Additionally, this evaluation shows how a coffee will change between the two methods.

Of course, one of our primary tasks is to score and rate a given coffee, which brought up another question: What type of scoring system should be used?

It was quickly apparent that all of the standard scoring systems are primarily focused on green quality and standardized roasts. So we decided to make a new score system focused on the things that we value in coffee, and that we believe others will value as well. Our scoring takes aroma, tactile sensation, and aftertaste into consideration. We also address overall balance with acidity, sweetness, and bitterness scores. Lastly, we score an element called ‘drinkability’ which is similar to a cupper’s score, and is mostly concerned with “was it pleasant to drink” and “do I want more?”

We made this scoring system with all criteria being earned, thus making a full range of scores from 0 to 100. This is clearly a departure from standard scoring methods.

Star Rating The new scoring sheet is used for both the cupping and the brew, each being worth up to 50 points, creating an aggregate score out of 100. The aggregate is then translated into a 5-Star rating system.

The coffee industry has an incredible range of expectations for even the simplest terminology. It is difficult for a roaster to hear that their coffee scored 85 points simply because they have an expectation of what 85-point coffee tastes like. Unfortunately, that perception is likely based on an 85-point green coffee rather than a true 100-point roasted coffee scale.

22

There is also another group of people who gain value from Roast Ratings: Baristas. We have had multi­roaster cafes and baristas make purchasing decisions for their offerings based on high ratings as well.

We also recommend the use of our ratings as a sales tool. Finding quality wholesale options, or even giving deeper insight into the product you are already selling are all avenues to pursue.

Moving forward we will be working on even more beneficial tools for the barista and cafe owners as well!

In the end our goal is to give something useful. We believe in the integrity points that specialty coffee embodies, and it is often very clear that even the more simple specialty coffees are superior to bulk brands and grocery store packages. When you taste the full range of coffees out there in the world you might be surprised how well our new system classifies coffee of all levels!

By Pete Licata This article has be edited for space. To see the full article, visit: http://magazine. coffeetalk.com/august15-roast-ratings/

Take that same 85 point coffee on our full-range rating system, and you will realize that it is actually a ‘4 ½ Star’ coffee, which is pretty good!

August 2015

23

NewsBites

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BONA FIDE ALLIANCE DEAL FOR ROASTERS - $99 Lets Be allies!

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FNC's 88th Anniversary: Supporting Positive Change & Well-Being of Coffee Farmers In 1927, the Colombian coffee growers organized themselves to create an institution that would represent them both nationally and internationally. Since then, the Colombian Coffee Growers Federation (FNC) has become one of the largest rural NGOs in the world. Democracy is A BETTER SINGLE the foundation of the FNC. SERVE SOLUTION Only coffee growers elected by their peers can claim The UpShot™ Filter is a new, to represent producers more eco-friendly singleand make decisions on serve filter that honors the their behalf. During the quality of your roast. last 88 years, the FNC has consolidated an important number of services that transfer greater value to the coffee sector and the country. To read more on this, visit http://powerpress. coffeetalk.com/awardsrecognitions/?p=20077/ The anniversary of FNC coincides with Colombia’s National Coffee Day, which is celebrated throughout INNOVATIVE DESIGN the coffee regions to Optimal coffee-to-water ratio, creating a better brew commemorate the creation of the Federation and its role SUSTAINABLE SOLUTION in the development of the Higher quality, more eco-friendly single-serve filter coffee industry in Colombia.

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Prana Chai Wins Best New Consumable Product at Coffee Fest Chicago!

Prana Chai, the one-ofa-kind ‘wet’ masala blend - not comparable to loose leafs, concentrates or powders debuted in the U.S. and was voted #1 Best New Consumable Product at Coffee Fest Chicago. Prana Chai was created by cafe owners to provide an authentic, healthy, engaging experience without compromising service flow. It’s an honest product, hand-crafted using whole spices, black ceylon tea and fresh ginger, all blended with organic honey. The honey infuses these rich flavors and aromas, minimizing steep time and creating a deliciously balanced, calming chai with modest sweetness that’s easily modifiable to taste.

Prana Chai is all-natural, made from Only The Good Stuff and welcomed by those sharing a similar mindset and attention to detail in how they craft, curate and present their coffees and other offerings. Please visit us.pranachai.com or email brian@pranachai.com for info today!

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Flexicon Bulk Bag Conditioner Has Height-Adjustable Rams A new, patented BLOCKBUSTER® Hydraulic Bulk Bag Conditioner from Flexicon conditions bags ranging from short to extra tall using hydraulically-actuated rams that automatically adjust in height during conditioning cycles.

Howard Chapman Begins Term as NAMA Chair NAMA announced that Howard Chapman of Royal Cup Coffee began his one-year term as Chair of the association’s Board of Directors on July 1. “We are delighted to welcome Howard to his role as Chair and recognize the value his expertise will mean to the industry,” said Carla Balakgie, NAMA’ s President and CEO. “His leadership in the coming year will build on his major contributions to the association, including his role as co-chair of the Positioning for Growth campaign as well as the chief architect of the Coffee Tea and Water Strategic Plan which successfully shaped the growth of NAMA’s services to that vertical.”

Chapman said, “I have big shoes to fill following Pete Tullio, who really drove the industry forward in his two consecutive terms. I join my fellow NAMA members in thanking Pete for his leadership.” For more information please contact Kelly Doherty at kdoherty@vending.org.

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Coffee Fest & Helm Society Debut Virtual CEO Roundtable Coffee Fest has announced the new COFFEE FEST & HELM SOCIETY CEO VIRTUAL ROUNDTABLES to be conducted by phone each month and/or quarter. In addition to the telephone meetings, members will have access to the online Coffee Fest/ Helm Society community 24/7/365.

This Coffee Fest coffee industry CEO peer group opportunity has the power to transform an owner’s business and it’s very affordable. Dues to be part of the Coffee Fest/Helm Society CEO community, which includes the quarterly roundtables, start at just $25/month or $200 for the year. In addition to David Heilbrunn (CEO – Coffee Fest) additional founding members of the CEO community include David Morris CEO Dillanos Coffee Roasters, Mike Spence CEO Selby Soft, Gail Gastelu Owner, The Tea House Times and Melind John President of Josuma Coffee Company.

For More information visit: coffeefest. com or email Veronica Welch, Ronnie@cwrpartners.com

Hydraulic bulk bag conditioners are utilized to loosen bulk materials that cannot be loosened by pneumatically actuated flow promotion devices integral to bulk bag dischargers.

The rams of the new design provide approximately six feet (two metres) of vertical travel, roughly double the range of most conditioners employing scissor lifts to raise the bag, while the fixed-height turntable reduces loading deck height by about half. The user can program heights at which the rams condition the bag, the amount of pressure applied by the rams' contoured end plates, the frequency of ram actuations, and the number of 90-degree rotations of the turntable.

For more information email: sales@flexicon.com

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Blendtec® Introduces the New Chef 600™ – Built to Cater to the Unique Needs of Culinary Chefs Designed with feedback from culinary institutes and chefs, the Blendtec® Chef 600™ provides the ultimate control chefs demand, and is the perfect cost-efficient blender for back-of-house kitchens. Featuring a 3-horsepower motor—one of the industry’s largest—with three speed settings, this powerful blender serves more than 60 customers per day.

Including a low pulse for chopping or mixing delicate ingredients, and high pulse for powerful blending and puréeing, The Chef 600 can adjust to various culinary needs. The Chef 600 also comes with a one-year warranty.

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Advertisers Index Company........................................................................... Phone....................................................... Web........................................................ Page Add A Scoop................................................................................(415) 382-6535...............................................addascoop.com................................................ 25 Aflac.................................................................................................See Web............................................................aflac.com/business............................................5 Agtron, Inc.....................................................................................(775) 850-4600.............................................agtron.net........................................................... 23 Alliance for Coffee Excellence...............................................(406) 542-3509.............................................allianceforcoffeeexcellence.org.................. 26 Asean/Stalkmarket.....................................................................(503) 295-4977..............................................stalkmarketproducts.com............................. 25 Bloomfield Industries.................................................................(314) 678-6336...............................................bloomfieldworldwide.com............................. 21 Buhler Inc.......................................................................................(905) 754-8389..............................................buhlergroup.com............................................... 19 Burke Brands / Cafe Don Pablo............................................(305) 249-5628..............................................cafedonpablo.com........................................... 25 Cablevey Conveyors...................................................................(641) 673-8451................................................cablevey.com........................................................7 Caribbean Coffee Company...................................................(800) 932-5282..............................................CaribbeanCoffee.com..................................... 19 Caribbean Coffee Company...................................................(800) 932-5282..............................................CaribbeanCoffee.com.................................... 24 Coffee Fest Trade Show...........................................................(800) 232-0083.............................................coffeefest.com................................................... 21 Coffee Shop Manager................................................................(800) 750-3947.............................................coffeeshopmanager.com.............................. 25 Daterra Coffee..............................................................................+551937288010...............................................daterracoffee.com.br........................................ 11 Double Team Inc..........................................................................(877) 320-3880..............................................double-team.com............................................. 22 Dripping Hot Designs................................................................see web..............................................................wendra-lynne.com........................................... 23 Dunkin' Brands.............................................................................(781) 737-3000...............................................dunkindonuts.com..............................................2 Espresso Me Service..................................................................(360) 213-0715................................................espressomeservice.com................................ 26 Flexicon Corporation.................................................................(610) 814-2400...............................................flexicon.com........................................................ 14 Follett Corporation.....................................................................(800) 523-9361...............................................follettice.com..................................................... 25 Fres-co System USA, Inc..........................................................(215) 721-4600................................................fresco.com.......................................................... 27 Garden to Cup Organics LTD.................................................(604) 781-7686...............................................gardentocup.com............................................. 21 Gavina Gourmet Coffee............................................................(800) 428-4627.............................................gavina.com.......................................................... 19 Grey Fox Pottery.........................................................................(612) 767-7407................................................greyfoxpottery.com........................................ 25 International Coffee Consulting Group...............................(818) 347-1378.................................................intlcoffeeconsulting.com.............................. 25 Java Jacket....................................................................................(800) 208-4128..............................................javajacket.com............................................13, 26 JoeTap.............................................................................................(800) 325-5893..............................................joetap.com............................................................ 11 Lbp Manufacturing Inc..............................................................(800) 545-6200.............................................upshotsolution.com........................................ 24 Lee Hays & Associates..............................................................(712) 246-3301................................................n/a.......................................................................... 26 Mother Parker's Tea & Coffee Inc..........................................(800) 387-9398..............................................realcup.com......................................................... 17 Pacific Bag, Inc.............................................................................(800) 562-2247..............................................pacificbag.com.................................................. 13 Plitek, Llc........................................................................................(847) 827-6680..............................................plitek.com..............................................................3 Pod Pack International, LTD....................................................(225) 752-1160.................................................podpack.com...................................................... 21 Pollard Coffee...............................................................................See Web............................................................pollardcoffee.com............................................. 19 Primera Technology, Inc...........................................................(800) 797-2772..............................................primeralabel.com............................................. 25 Pro-Line Packaging....................................................................(630) 422-1012................................................pro-linepackaging.com..................................20 Scolari Engineering....................................................................(856) 988-5533..............................................scolarieng.com.................................................. 28 Shore Measuring Systems........................................................(217) 892-2544...............................................moisturetesters.com....................................... 25 State Farm Insurance.................................................................See Web............................................................st8.fm/bizinsurance.com..................................9 The Coffee Trust..........................................................................(505) 670-9783..............................................thecoffeetrust.org............................................ 25 Tightpac America Inc................................................................(888) 428-4448.............................................tightvac.com...................................................... 26 Vessel Drinkware.........................................................................(855) 883-7735...............................................vesseldrinkware.com....................................... 17 Walker Coffee Trading Co........................................................(713) 780-7050...............................................walkercoffee.com............................................... 11

AllStar Tools Coffee Engineering Consultant

Lee Hays & Associates 712.246.3301

Specializing in capacity analysis, green coffee handling & storage, roasting, roasted handling and storage, grinding, degassing, and packaging equipment.

Call for references from satisfied clients!

“Thanks to Lee, our new plant is working flawlessly.

Lee’s meticulous facilities and equipment planning and execution saved us a fortune.”

William H. Kirkpatrick, C.E.O. Cameron’s Coffee

Vacuum Container

Tightvac 888.42.TIGHT www.tightvac.com

Tightvacs are the ultimate Coffee & Tea container!

Our unique patented Tightvac closure system allows the gasses from the beans to escape – without letting oxygen back into the container.

Tightvacs guarantee the smooth flavor your customers pay for.

Coffee Producer

Sleeves

ESPRESSO MACHINES

Alliance for Coffee Excellence Cup of Excellence® 503.208.2872

Java Jacket 800.208.4128

Espresso Me Service 877.215.0715 360.213.0715

AllianceForCoffeeExcellence.org

The Alliance for Coffee Excellence is a U.S.based nonprofit global membership organization that advances excellence in coffee through its flagship Cup of Excellence competition and auction.

26 August 2015

www.javajacket.com

www.espressomeservice.com

Java Jacket provides the best insulation of all sleeves on the market.

Protects customers from hot or cold to-go beverages, and provides a more grippable surface than other coffee sleeves.

Espresso Me Service is your one stop for sales and service. We offer service on many types of commercial espresso machines and brewing equipment in Washington and Oregon.

The Best Coffees Wear Fres-co

EZ Open reclosure, no scissors needed Industry-leading Degassing Valve

Custom-designed high barrier material Matte Finish Select Scuff Resistant Lacquer

Vivid Rotogravure or Flexo Custom Printing Let’s use Corner Seal® so we have an uninterrupted surface for printing on the back side as well as the front

Quality never goes out of fashion. Maybe that’s one of the reasons we’re trusted by some of the best names in the business. They all trust us to do one thing – deliver the highest quality coffee bag solutions on time, every time.

Our ability to meet your needs stems from our continuing commitment to Technology & Innovation, Materials & Degassing Valves, Packaging Equipment, and Service & Support.

Be bold – let Fres-co help your coffee bag make a fashion statement about your coffee.

For more information on our innovative packaging solutions, call 215.721.2966. www.Fresco.com

215.721.4600