March 2015

March 2015

www.CoffeeTalk.com Vol. XXVIII No. 3

Connect. Grow. Prosper!

Cups, Lids, Sleeves & Disposables page 8

See NCA Exhibitor Listings page 26

When Projects Fail to Deliver

20

What's Your Story?

Change Service Requested

18

HNCT, LLC 25525 77th Ave SW Vashon, WA 98070

Coffee & Technology

PRSRT STD U.S. Postage PAID Permit No. 178 Salem, OR

12

CONNECT. GROW. PROSPER!

$4.75 Per Issue • Complimentary to Coffee Professionals

This Month:

So safe, maybe we should make it in orange.

For more information call us at (855) 468-8883 or visit www.uVuLids.com

Contents

6

The View Connect. Grow. Prosper!

8

Connecting the Dots

Cups, Lids, Sleeves & Disposables

12

Coffee & Technology

Roaster's Rock

16

How a Roaster Can Get the Most Out of ‘The Event’

The Crowd Funding Phenomena Part 2

18 20

12 Coffee & Technology

Great Minds Think Alike

18 When Projects Fail to Deliver

When Projects Fail to Deliver

What's Your Story?

Cocoa Cinnamon Durham, North Carolina

22 24 24 26

20 What's Your Story?

Producer Profile Burundi

Coffee for Biodiesel

‘Good to the Last Drop’— Caffeine for Your Car?

Java Jive

Did You Know Coffee is a Medicine?

NCA Show Listings

Who We are

Phone: 206.686.7378, see extensions below

Owner

Professional Memberships

Publisher Kerri Goodman, ext 1 kerri@coffeetalk.com

Administration Laurie Veatch, ext 4 laurie@coffeetalk.com

28

NewsBites

30

Advertiser Index

Editorial Staff Editorial Director Libby Smith, ext 8 libby@coffeetalk.com

Design

Print Design Marcus Fellbaum, ext 5 marcus@coffeetalk.com

Copy Editor Mark Moser, ext 9 mark@coffeetalk.com Web Design Justin Goodman, ext 6 justin@coffeetalk.com

Mailing Info

Feature

Cups, Lids, Sleeves & Disposables

Mail: HNCT, LLC, 25525 77th Ave SW Vashon, WA 98070 Phone: 206.686.7378 Fax: 866.373.0392 Web: www.coffeetalk.com Disclaimer

CoffeeTalk does not assume the responsibility for validity of claims made for advertised products and services.

We reserve the right to reject any advertising. Although we support copyrights and trademarks, we generally do not include copyright and trademark symbols in our news stories and columns.

Postmaster: Send address changes to HNCT, LLC, 25525 77th Ave SW, Vashon, WA 98070 Subscription: The cost of a subscription in the U.S. is $47.50 per year; in Canada, the cost is $72.00. Free to qualified industry professionals. Non-qualified requests may be rejected.

Publisher reserves the right to limit the number of free subscriptions. For subscription inquiries, please call 206.686.7378 x1 or subscribe online at www.CoffeeTalk.com.

Copyright © 2015, HNCT, LLC, All Rights Reserved

4 March 2015

A Vitamix Aha: blended perfection again and again.

The Quiet One® is engineered to create smoother, quieter blends and global consistency across thousands of locations. That’s why one of the world’s largest beverage chains chose us to help them save time, save money and help grow their business. Vitamix. Engineered to change your life.

Let us help your business at vitamix.com/commercial.

The View

Kerri Goodman

A

s I write this month’s The View I am surrounded by the beautiful Andes Mountains at the Granja Esteban Jaramillo retreat center in the Venecia Municipality of Antioquia, Colombia. Our industry never ceases to amaze me. Whether it is at Roasters Guild Retreat or the Best Cup Contest in Antioquia, coffee people share camaraderie, passion and a yearn to learn. And at the heart of it all is a profound respect for the producers and their families.

Antioquia Governor, Sergio Fajardo Valderrama, had a vision to end the cycle of violence, corruption and inequity. He decided to “bet” on coffee to create societal change. His method: create a better-educated coffee farmer. After three years here in the last corner of the mountains, his motto “La Mas Educada” – is clearly working.

The coffee farmers of Antioquia have become the heroes of their communities and dignity is being restored to the profession and opportunities are being created for the future.

One activity during the intense week here has created a lasting impact in my mind: The Coffee Olympics. The creative leadership team paired teens who have been studying in the coffee camps with seasoned industry cuppers to compete for the best cup. Each of the three teams had freshly picked coffee cherries and within one hour was to sort, mill, roast, and brew the best cup possible.

The joy and determination in the faces of these future coffee experts, along with the creative and supportive guidance from the team leaders made for an inspirational and moving moment where everyone one was a winner.

Calendar 6

March 1-3

International Restaurant and Foodservice Show, New York, NY USA

March 5-8

Natural Products Expo West, Anaheim, CA USA

March 7

CoffeeCon NYC, New York, NY USA

March 9-11

Midwest Foodservice Expo, Milwaukee, WI USA

March 12-14

NCA Annual Show Charleston, SC USA

And speaking of creative, fun, exhilarating competitions, SCAA is right around the corner and this year we bring back the Charity Scavenger Hunt in Stretch Limousines. The event will be Saturday April 11th in Seattle and begin at the close of the show floor. Get ready for a whirlwind evening with a pre-hunt party, two hours of laugher and entertainment, and end with a posthunt celebration and prizes. All of this is to benefit two coffee charities: Grounds for Health and the Fundación Educar.

Those of you who have participated in the past events know the power of working together as a team to achieve greatness in this exciting event.

We have a few seats and a few sponsorships open so if you would like to participate, email me and I will send you the information.

For complete and updated show information visit our online calendar: http://magazine.coffeetalk.com/industry-calendar/ March 12

A MICE Night Out, North Melbourne, Australia

March 13-15

Melbourne International Coffee Expo, Melbourne, Australia

March 24-27

Anuga Foodtec, Cologne, Germany

April 9-12

SCAA, Seattle, WA USA

April 10

JavaJog for a Cause, Seattle, WA USA

April 13-15

The National Frozen & Refrigerated Foods Association, Tempe, Arizona, USA

March 2015

Give your employees the duck.

Anything else is just chicken.

A Almost 60 percent of employees wish their employers offered w v voluntary insurance1.

The question is, who will you choose?

T Y You could opt for a voluntary option from your m medical carrier, or you could offer coverage from th the number one voluntary provider2: Aflac.

T There’s no direct cost to you for offering it, and g getting started is as simple as adding a payroll d deduction.

That’s why business owners like you h have chosen Aflac for nearly 60 years. It’s also w we’re so confident Aflac is the right partner why fo your business. for Y can bet the farm on it.

You

C your local agent and visit Call aflac.com/business a

2013 Aflac WorkForces Report, a study conducted by Research Now on behalf of Aflac, January 7 – 24, 2013. 2 Eastbridge Consulting Group. U.S. W Worksite/Voluntary Sales Report. Carrier Results for 2012. Avon, CT: April 2013. Coverage is underwritten by American W Family Life Assurance Company of Columbus. In New York, coverage is underwritten by American Family Life Assurance Company of New York. Worldwide Headquarters | 1932 Wynnton Road | Columbus, GA 31999

1

Z131175

11/13

More than an Afterthought

C

ups, lids, sleeves, stickers, stir sticks, plugs oh my! Cold cups, hot cups, eco friendly cups, PET, PP, what’s the difference? Why should I care? Where does one start?

One reason to care is the fact that hot coffee lawsuits just keep coming. They may not be making mainstream news like the infamous McDonalds case of 1994, but they are out there. Improperly fitting lids and cups that can’t handle the high temperature of specialty coffee drinks just won’t do.

Another reason you should care is because you can use cups and sleeves to promote your brand, your café, even your very philosophy. Cup and sleeve companies have upped the game in creative branding these days.

And don’t forget your customer, because more and more consumers care. They care how the product was produced and whether it can be disposed of in an ecologically-minded manner. Several cities have already banned polystyrene and more are expected to follow suit citing environmental dangers, so if you are using foam products you better start shopping around for something new.

Where should you start? Cups and lids and all the other disposables that a coffee shop goes through every day seems like such a simple thing, a side thought, let’s get some cups and lids right? Not so fast. Not all cups and lids are created equal. Just ask our producers below. Start here.

Glass Travel Pint

uVu Lids

vesseldrinkware.com | 206.763.0366

uVuLids.com | 561.674.9415

by oneVessel

The glass pint was developed to offer customers an innovative alternative to the disposable cold cup.

The glass is decorated and Made in the USA, and the Eastman Tritan(R) lid comfortably presses into the glass and seals using a silicone gasket. Buy them logoed, pre-decorated, or co-branded.

8

by First Quality Enterprises, Inc. The safest hot lid on the market features a Double Inner Seal to keep the lid on securely and uVu Windows four slots along the rim, which provide visual confirmation of a snug fit at just a glance. Call for free samples today: 561.674.9415

Dixie PerfecTouch(r) Insulated Cups

Tervis Coffee Lover Mug

gppro.com | 866.435.5647

tervis.com/ | 866.886.2537

by Georgia-Pacific Professional

by Tervis

With Dixie PerfecTouch® cups, less is more. As major cities ban the use of polystyrene foam, PerfecTouch® cups provide insulation with no foam. Our cups use less material than sleeved paper or multi-wall cups and are made from renewable and recyclable materials. For both insulation and sustainability, choose PerfecTouch®.

Tervis, a family-owned company making insulated drinkware in America since 1946.

Tervis drinkware keeps hot drinks hot and cold drinks cold, is dishwasher safe, comes in thousands of designs and has a Made for Life™ guarantee. Visit Tervis.com to shop and find a Tervis store or retailer near you. cont. on page 10 March 2015

9 cont. on page 16

Cups...

InCycle Cup

The Viora Lid

incyclecup.com | 650.492.0719

VioraLid.com | 360.208.2747

by MicroGREEN

InCycle® Insulating cups are great because they work for both hot and cold; no sleeves needed. InCycle® cups don’t crack or leak and are top rack dishwasher safe. They are made from 50% post-consumer recycled PET. (#1 recycle code). Now available on Amazon by the sleeve or case. amazon. com/incycle?channel=coffeetalk

by Vaporpath, Inc.

Used by many of the top coffee retailers around the world, the Viora Lid drinks like you’re drinking out of a ceramic cup, lets you enjoy the aroma of your coffee or tea and offers better spill prevention. The Viora Lid is a lid worthy of what’s in your cup.

Mug in Poppy

by Fiesta Dinnerware

homerlaughlin.com | 909.744.2633

The Airflow Cooling Lid

by Akiva Shapiro, Esq. Inventor

akivashapiro.wix.com/airflow-cooling-lid | 347.435.6529 For the first time, the hot beverage consumer is empowered to simply, effectively, inexpensively, safely, and conveniently finally control the rate at which the liquid temperature decreases, thereby achieving a rapid and personalized optimal temperature for consumption.

Fiesta Dinnerware debuted in1936 and is now among the most collected china in the US. Available in 15 colors, Fiesta is made in the USA, lead free, microwave and dishwasher safe, and ovenproof.

Look for Fiesta dishes and licensed products like linens, flatware, and drinkware at retailers nationwide and homerlaughlin.com.

Waffle Lite Sleeves

by Double Team Media

doubleteammedia.com | 877.320.3880 Waffle Lite Sleeves are made of post consumer paper.

They fit 10-24 oz paper hot cups and 12-24 oz clear plastic cold cups. They are pre-assembled, recyclable and reusable. 1,000 pcs/case. Custom print available.

Offero Coffee Cups & Glasses

by Offero, LLC

theoffero.com | 303.298.0848 Our design is tailor made for the craft industries .... you want more aroma, you cup your hand behind your cup ... With the Offero design that’s done ! For retail situations, where the cup is used, they fly off the shelves ! Drink Differently !

joBEER

Travel Mugs, Ceramics, Vacuum Bottles

by Coffee Shop Promos

coffeeshoppromos.com | 970.222.9559 Every coffee shop tells a story. Your customers want to take home a piece of that experience. Custom printed travel mugs and ceramic mugs are the perfect way for them to do that. We specialize in the latest and best selling drinkware trends.

by Highwave

highwave.com | 800 highwav 800.444.4928

Klean Kanteen Vacuum Insulated 16oz

joBEER is like a smart phone for beverages. A tequila shot that doubles to make 18 ounce BEER colder “app.” as you drink when frozen. Ridges for COFFEE and silicone top also fits famous paper cups to “Save the Earth”, Dishwasher and Microwave safe Polypropylene and a straw for soda.

by Klean Kanteen

kleankanteen.com/ | 970.963.4873 x 129 Klean Kanteen creates eco-friendly, indestructible and long lasting products that offer an alternative solution to single use cups and bottles.

Simply Lids

by Simply Lids Inc.

simplylids.com | 702.720.6757

Reuse - Recycle - Repeat

by SUSTAIN, a brand of PMI sustain-pmi.com/ | 206.441.1400

Reduce waste, extend your brand, and generate a new revenue stream.

SUSTAIN exists to change consumer behavior by offering extremely affordable reusable coffee cups that are branded with your company’s logo.

We offer our products at an unprecedentedly low price point so everyone can participate in reducing waste.

With the Simply Lid, a liquid reservoir prevents spills and splashes, making the act of drinking very natural. There isn’t much sense in offering the finest coffees or other drinks if the actual act of consumption is not pleasurable or ends up ruining an expensive piece of clothing.

FoamAroma

by FoamAroma LLC

foamaroma.com | 360.901.9537 Designed to increase the enjoyment of drinking on-the-go for a better sensory experience. FoamAroma fosters a relationship between the coffee and the consumer. It is like drinking from an open cup. They sense the difference and will return for more. SAVOR THE FOAM, INHALE THE AROMA, ENJOY YOUR COFFEE EXPERIENCE

10 March 2015

Gentle Clean Quiet Reliable Conveying

Turnaround Unit

Continuous State-of-the-Art Research & Development Over 40 Years of Tubular Cable & Disc Technology Conveying Experience Over 30,000 Conveyors Installed More Than 65 Countries Served Starts & Stops Under Load

Horizontal Corner System

(641) 673-8451 www.cablevey.com Cablevey is a registered trademark of Intraco, Inc. 03/2015

Coffee & Technology Great Minds Think Alike

by Tony Conrad

T

he story of about.me‘s creation tends to generate a lot of interest and conversation. “Why did we start about.me?” very quickly leads to “what are you going to do with it next?”

When I think about the “why” behind founding about.me, I tend to reflect on my own history with other founders. At True, we’ve been incredibly lucky to partner with amazing leaders (James Freeman at Blue Bottle Coffee, Matt Mullenweg at WordPress, Chris Anderson at 3DR, Ayah Bdeir at Little Bits, Bre Pettis at MakerBot, James Park at FitBit, Philip Rosedale at High Fidelity, and many more…). What we’ve learned from these inspiring Founders is that they do more than just create companies: these types of Founders start movements. It’s envisioning a way of life; a vision of how the world will be in spite of how people do things now (remember when we carried around maps…) It’s having a sense in your mind of knowing how people are going to use your product to impact their life, and through that vision a movement is sparked – it’s visionary.

The story of our Blue Bottle Coffee investment is a great example of a founder who is creating a movement. When we met James Freeman, it was instantly clear that his vision for Blue Bottle Coffee isn’t just about coffee drinks. It’s about so much more. What we saw and why we got involved, is that James and his team are part of a handful of people who are founding a movement around artisanal coffee. It’s not just the very specific experience around the coffee Blue Bottle Coffee roasts; it’s everything they do. The way they source the product, supporting farmers in developing regions of the world to grow the purest, highest quality organic beans that promote sustainability. The way they choose store locations that often act as a vote of confidence for a developing neighborhood. The way they serve the product [what cup, what glass, what temperature, single origin beans versus blended bean mixes, espresso drinks only on premise….] – thinking through every detail - to offer something beautiful in our daily lives. It’s a philosophy/an approach that has led to a movement around the integrity of experience around coffee.

It fits into a larger movement we’re all experiencing right now around a greater integrity in the experiences that we already have in our daily lives; we’re not just satisfied to have a meal, we want that meal to have greater integrity and be more aligned with our values. We want to know where the food is coming from; we want it to have a certain type of quality. This is happening in all aspects of

12 March 2015

cont. on page 14

BPA-FREE & REUSABLE DRINKWARE

INTRODUCING OUR NEW ITEMS FOR SPRING 2015!

VESSELDRINKWARE.COM | INFO@VESSELDRINKWARE.COM | 855.883.7735

13

Coffee & Technology

life. We don’t just want to work for a living; we want to make a difference.

Our original investment in James, Blue Bottle, and their team was a fairly straightforward decision given the company’s rapid growth, loyal following, founder vision, management team and potential for broader appeal. We see tremendous opportunity to grow this business in a manner that adheres to the principles it was founded. We believe Blue Bottle Coffee is at the forefront of a “consumer movement” or mega-trend in which consumers are moving to higher quality, artisanal, micro-roasters of coffee; where quality, attention to detail, beauty, and a distinctive experience are being sought over more mainstream alternatives. In addition, we believe the Blue Bottle Coffee brand and products appeal to — and are accessible to — a large audience of coffee drinkers who are increasingly interested in expanding their appreciation for fine coffee.

As we head into 2015, let's raise a cup of excellence to the founders creating movements all around the world who have inspired us to play a role in building our collective future!

by Tony Conrad Founder/ CEO about.me & Partner True Ventures

14 March 2015

from crop to cup.

A BETTER SINGLE SERVE SOLUTION The UpShot™ Filter is a new, more eco-friendly single-serve filter that honors the quality of your roast.

TM

Coffee beans come from plants. So should your sweetener.

Serve America’s best-selling natural zero-calorie sweetener* Available in 8 SKUs to fit your needs. Discover more at truvia.com/foodservice, contact your Cargill Truvia® foodservice representative, or call 1.855.855.2362 for more information. ©2014 Cargill, Incorporated.

All Rights Reserved. Truvia® and honestly sweet® are registered trademarks of the Truvia Company LLC.

*Source: AC Nielsen All Outlets, 52 weeks ending 20 Dec 2014

©2014 LBP Manufacturing, Inc. The ‘Filter in Circle Design’ is a trademark of LBP Manufacturing. Patent(s) Pending. * This product may not be recyclable in all areas. Check with local municipalities for recycling options.

from field to table.

INNOVATIVE DESIGN

Optimal coffee-towater ratio, creating

SUSTAINABLE SOLUTION

Higher quality, more eco-friendly single-

SENSORY EXPERIENCE

See and smell the roast before brewing

As part of the UpShot™ Solution, the UpShot Filter offers a better single-serve business opportunity.

Learn more at: UpShotSolution.com Facebook.com/UpShotSolution@UpShotSolution

15

Roasters Rock

How a Roaster Can Get the Most out of ‘The Event’

E

up quickly so stop reading this for a bit and go sign up NOW! I think there are two significant take-aways from these classes.

The first is the quality of the people teaching. These are roasters just like you that may have a few extra years at the controls, but they are volunteering to share their knowledge and really WANT you to become a better roaster. Second is the ability to work on a roaster you don’t normally work on daily. You will deepen your understanding of roasting when you understand the philosophy of heat transfer in other manufacturers’ designs.

ven though you have had your head in a roaster, you probably know there is a great trade show coming next month in Seattle. SCAA calls it ‘The Event’, which is a bit egotistical but factually accurate. There are other coffee trade shows and competitions you can go to, but as a roaster this would have to be considered ‘The Event.’ Even the Roasters Guild Retreat, while being way more fun and totally focused on roasting, does not rise to the possibilities that ‘The Event’ provides.

There is more to being a roaster than roasting One can argue that the best job in the world is being able to wake up in the morning, fire up a roaster, grab a nice cup of something while the roaster warms and then experience the Zen of roasting until it is time to go home.

Unfortunately being a roaster involves a lot more depth and diversity. And so it is with this trade show.

Let’s examine what a full portfolio of skills would be for a roaster: •

Roasting Proficiency — At the show you should sign up for whatever classes you can get into that will allow you to put your hands on a roaster or deepen your understanding of the roasting process. These classes fill

Rocky Rhodes

•

Cupping / Sensory Acuity — If you don’t cup coffees using the SCAA system, then START! Regardless of your feelings about the usefulness of the form in your daily activities, you need to be talking the same language as the rest of us. Take a cupping class or two, and some sensory classes so you dip your toe into the world of calibrated tastings and grading. This is very intimidating if you are new. Once you start learning, you forget to be intimidated. Soon you will be craving to learn even more. When you become more proficient, you might sign up for a full Q-Grader Class.

CC-1059_MoveCoffee_CC-1059 10/13/14 3:37 PM Page 1

Move coffee and tea gently, efficiently, dust-free System can be fed from virtually any new or existing storage vessel or process equipment (Drum Dumper and Bulk Bag Discharger shown), and discharge at a single point, or selectively at multiple points.

Gently slide coffee and tea through smooth stainless tubing horizontally, vertically or at any angle, to single or multiple discharge points

FLEXI-DISC® Tubular Cable Conveyors deliver unsurpassed efficiency, extreme durability and ultra-gentle product handling. Low friction, tighttolerance, high strength polymer discs glide within smooth stainless steel tubing, evacuating virtually all material and allowing easy cleaning.

Ideally suited to gently convey green, roasted and ground coffees, and all forms of tea and tea blends, FLEXI-DISC Tubular Cable Conveyors are fully enclosed, preventing dust and product contamination.

•

•

Extraction — The only way you will know if you are doing a good job as a roaster is to taste the end product. Knowing what that entails and the dynamics at play gives you the tools to analyze that end product. An experienced roaster will then make roasting decisions based on extraction method. The key things you should know are brewing fundamentals which then scale to whatever extraction method you are using.

Green Coffee Evaluation and Purchasing — Take the opportunity to learn about the economics of the supply chain and the hedging of coffee.

Learn about defects in green coffee and how those alter taste. There are usually classes offered in this field.

[Authors note: I am teaching a green grading class on Sunday. Sign up for that one and tell me that you read this article. You will get extra credit!]

ON the Show Floor / OFF the Show Floor / IN the Classroom So far this article has mentioned things you can learn IN the classroom at The Event. But there is SO much more to do and learn. It would be advisable to go into the show with a strategy and an event calendar.

You will be signing up for classes in the classroom when you register for the show (like right now, if you have not done so already.) It is therefore easy to block out class times. The event organizers are kind enough to schedule almost all classes before the show floor opens. This allows industry

experts that have a booth to be able to teach and not have to abandon their responsibilities at the booth.

It also allows you to not miss anything on the show floor.

Use the mobile scheduling tool from SCAA and the show guide to pick out the MUST SEE booths that are important to you and get those done first.

Then wander the aisles looking for new ideas that will improve what you do.

You might find you will learn the most at a show when you are OFF the Show Floor.

There are cupping rooms, town halls, event lunches, and breakfasts… All of these are opportunities to network with peers in a casual environment. All of the conversations you have will tend to revolve around coffee and the new projects and products.

The most important Event of ‘The Event’ for a Roaster Get to the Roasters Guild annual meeting and then the party following it. You will be surrounded by people just like you who just want to get better at their craft. You will build lifelong friendships and a support base that you can have between ‘The Events.’

[Author’s note #2: Come see me pay up on my bet to Rob Stephen. WHY did the Seahawks throw a pass?!?!]

Rocky Rhodes is an 18 year coffee veteran, roaster, and Q-Grader Instructor, and his mission now is to transform the coffee supply chain and make sweeping differences in the lives of those that produce the green coffee. Rocky can be reached at rocky@INTLcoffeeConsulting.com

Photo by Trish Rothgeb

with FLEXI-DISC® Tubular Cable Conveyors

Rugged cable/disc assemblies in 4 and 6 in. (10 and 15 cm) diameters offered in sanitary and industrial designs.

• Gentle, dust-free, energy-efficient conveying of fragile coffee and tea with no separation of blends • Single or multiple inlets and outlets allow a wide range of layout configurations • Comprehensive range of components • 4 and 6 in. (10 and 15 cm) diameter Discs on Galvanized or 304/316 Stainless Cable • Sanitary Systems including Nylon-coated or Uncoated Stainless Cable, and CIP accessories

System shown with (right to left): Automatic Cable Tensioner; Bag Dump Station; Clear Inspection Tubing; and Drive System with motor, gear reducer, drive wheel and discharge housing.

USA sales@flexicon.com 1 888 FLEXICON

CHILE UK AUSTRALIA SINGAPORE SOUTH AFRICA

+56 +44 +61 +65 +27

2 2415 1286 (0)1227 374710 (0)7 3879 4180 6778 9225 (0)41 453 1871

©2014 Flexicon Corporation. Flexicon Corporation has registrations and pending applications for the trademark FLEXICON throughout the world.

CC -1059

Offered as stand-alone conveyors, or as engineered, fully automated systems integrated with new or existing process equipment

The Crowd Funding Phenomena — Part Two Part Two: When Projects Fail to Deliver

by Brian Wiklem

C

ontinuing where the first part left off (a general overview), we’re now going to tackle two examples of crowd funding coffee projects that have turned bitter. Those two projects are the all-in-one coffee roaster, grinder, and brewer from Bonaverde, and the PIDControlled (ensures consistent temperature during shot pulling) Espresso machine from ZPM Espresso. Both of these projects share four similarities: they presented an idea that hasn’t been commercialized previously; they both exceeded their fund raising targets by substantial margins; the campaign creators have no experience in the coffee business or manufacturing; and both have failed to deliver as promised on their fund-raising pages.

During the writing of this article, the campaign by ZPM Espresso had a dramatic development: it officially ground to a halt. After raising over $350k USD (with a $20k funding target), and almost exactly two years after promising to ship six months after funding, ZPM Espresso notified all backers that they’ve officially shut down. With claims that all parts had been ordered late in 2014, and the majority of issues resolved from Beta testers early in 2014, everyone expected to receive their units. What they got in January was notice that all the money had been spent on the development of the machine and parts, and that the majority of the team had quit the company. In one single email, $369k raised from backers went poof! In response, some of the beta testers who received beta machines posted their results of the machines’ performance (speculated that less than 25 units were sent to beta testers), and stated that it failed to perform as advertised across the board. Granted, it was a beta unit. However, it appears they received their units nearly one year after backing the project. We’ll keep everyone posted as the story develops further.

On the other end of the spectrum, you have Bonaverde, who promised backers “let’s change coffee together” with its all-in-one coffee maker. As of today, Bonaverde has a growing backlash from people who feel they’ve been misled, lied to, or even downright conned out of money for a non-existent product. Bonaverde has done nothing to stem the tide of growing backlash, and in many cases, provided more fuel for the growing fire. How? Why? Quite simply, through a number of miscalculated posts and two additional crowdfunding campaigns after completion of the initial Kickstarter campaign.

18

Immediately after the success of the Kickstarter campaign, Bonaverde started up a new campaign on Indiegogo (which was successful in raising $124k USD with a goal of only $50k). With over $800k in funding raised, over four times more than their target, Bonaverde had more than asked to go into production and fulfill their quest of changing the way people drink coffee. After all, they were using a complete unit, Korean manufacturer Happy Time & Java Coffee’s Java Pro machine, in all of their press demonstrations. The Java Pro machine has been available in Korea for quite some time, retailing for approximately $630 USD. The price discrepancy between the retail price of the Java Pro and the initial offering of $250 for a machine from Bonaverde defies logic. Was Bonaverde truly going to take a loss, or did they honestly negotiate a discount to account for the $250 offering? Many appliances have between a 25-40% markup over wholesale cost from the manufacturer, which would have put the wholesale cost at over $300 USD. This doesn’t account for shipping the machines from Korea to Germany (or multiple drop-ship locations around

the world), so how in the world would they ever cover this discrepancy?

Over the coming months supporters would realize they were in for a rude awakening.

Every update that Bonaverde published would be filled with more claims that continued to push the delivery of the machine back, and that further improvements were required.

Backers became frustrated, because this was supposed to be a machine nearly ready for production sans some final engineering work.

Ultimately, it was disclosed that an all-new machine built from the ground up would be required. But the updates for the next 6 months were similar: we’ve hired someone new, we have tooling and starting manufacturing, we’ve hired someone new, we have tooling and are starting manufacturing. How had a machine that apparently had tooling multiple times not completed manufacturing?

To add insult to injury, another campaign - this time on the European crowd funding site Seedmatch - raised over $1.6million USD. The same promises of an all in one machine, and changing the way we drink coffee were stated. But after the $800k USD raised nearly a year ago, it begs the question: were the Europeans more foolish to invest twice as much as the U.S. supporters based on all the false updates provided by Bonaverde thus far? There’s a phrase that rings true: Google is your friend. Type in Bonaverde into Google and the Kickstarter campaign page comes in as the second link, followed by a story of backers rebelling over the broken promises of Bonaverde. Why would the Europeans not be suspect, especially when the amount being raised was almost 10x the original amount sought with the first two campaigns?

Just as abrasive to supporters was the (Google Translated) response on the Seedmatch website where Patrick Bales, COO of Bonaverde distances the company from the Kickstarter campaign by stating “As our society (Bonaverde Coffee AG) legally not associated with the Kickstarter campaign is our view that actions against the Company and can not be enforced.”

It’s hard to read something that claims that they aren’t associated with the Kickstarter campaign, yet on both pages the backers are the same, the goal is the same, but Bonaverde acknowledges and implies Kickstarter backers won’t be getting a single coffee maker by suggesting the two companies aren’t connected, when all facts point to they are one and the same. Will Bonaverde deliver to its supporters in the end?

March 2015

19

What's Your Story Cocoa Cinnamon Durham, North Carolina

by Benjamin Putano

Durham Restaurant Guide. “[We honor] the traditions and cultures that surrounded them and how they created our world.”

“Created our world” is no over-exaggeration. The spice trade was the first real example of global commerce. Centered in the ancient Middle East, Arab merchants and rulers managed highly-coordinated markets with high demand and controlled supply. While Arab ships were sailing directly to spice-producing lands before the Christian era, it was the European search for spice routes that connected Europe and Asia to the Americas.

Each signature drink dons a name and tells a story from the Spice Trade or subsequent history. For example, we have the Temüjin, a white chocolate latte topped with ginger. Temüjin is the birth name of the great Genghis Khan, whose Mongol expansion across Asia in the 13th century reestablished the Silk Road trading route.

A

t first glance, Cocoa Cinnamon (or Cacao Canela, depending on which side of the building you’re facing) in Durham, North Carolina seems your usual eclectic coffee shop with mismatched couches, random trinkets dispersed on the counters, and a funky crowd. But if you dive deeper, either into the menu or into conversation with one of the baristas, you learn this small shop beautifully connects modern-day Durham to another world entirely.

The Moctezuma – a latte with Dulce de Leche and cayenne pepper – is named after the king of the Aztecs at the arrival of Cortés in 1519; and the Tenochtitlan is a hot chocolate drink with cayenne, vanilla powder, and agave named for Aztec capital city over which Moctezuma ruled. The spices used in each drink reflect the region from which the name is contrived.

Some history is a little more recent, but no less impactful. The Aleppo Souk is a latte with cinnamon, cumin, nutmeg and topped with paprika and Aleppo pepper. It is named after the ancient/modern city of Aleppo, Syria, one of the oldest continuously inhabited cities in the world that was once a key destination on the spice trade route.

To be fair, Cocoa Cinnamon is more than a coffee shop. It’s a coffee, hot chocolate, tea, wine, beer, and treat shop. Along with featuring single-origin and blend coffees from various roasters, Cocoa Cinnamon also sources single-origin chocolate, teas and tea infusions.

In 2013, Syrian government forces bombed a city market—or a “souk”— on a busy day, killing close to two dozen people. The Aleppo Souk latte memorializes those lost in that market and includes ingredients that would have been found there.

They have been gaining plenty of attention, too. As winners of 2014 Indy Week for best coffee shop in Durham County, Cocoa Cinnamon is preparing to open a second shop in town within the year.

And still, some of Cocoa Cinnamon’s drinks honor the land upon which the shop—and the city—sits. During my visit, Baristas Kaley and Kelly recommended the Dr. Durham, a latte with homemade vanilla syrup, moka powder, ginger, and topped with black lava salt. It is named for Doctor Bartlett Leonidas Snipes Durham, who donated land for the city. The drink’s hot ginger, sweet vanilla, and savory salt all bid for the attention of my taste buds, but in the end they were all quite satisfied.

Also listed on their menu are eighteen organic spices and flavors used in drinks. Beyond your typical vanilla bean syrup and honey are cardamom, paprika, date sugar, and black strap molasses. The results are as unique as they are delicious; signature drinks that make you rethink how lattes can taste, such as the Dr. Durham latte, “The signature Cocoa Cinnamon drink.”

So how do co-owners Leon and Areli Barrera de Grodski tie these elements together? Each drink is a small piece of world history, as explained through the spice trade.

“Our inspiration came specifically from the spice trade route and the history behind chocolate, coffee, and tea,” Said Areli in a video interview by the

Both ancient and modern histories are represented here, as well as lands close and far away. Maybe Durham isn’t listed in any history books as a destination on the spice trade route, but Cocoa Cinnamon has helped make this city a coffee destination, period.

Ben Putano currently travels the country looking for great coffee and good times and blogs about it at thwave.co. To contact him, send him an email at ben@ thwave.co

20 March 2015

ORGANIC • ETHICAL • DIRECTLY SOURCED

Coffee fest ChiCago June 5-7, 2015 Navy Pier • 600 East Grand Ave Chicago, IL

THE ONLY COFFEE RETAILERS EXPO IN THE CENTRAL U.S. IN 2015: 200 Exhibition Booths • 75 Classes & Workshops Best Espresso, Best Coffeehouse & Latte Art Competitions

NEW FOR 2015: Hands-On Roasting Workshops • Successful Coffeehouse Seminar VIP Attendee Package • Drink Innovations Lab

Register Today: www.coffeefest.com 800-232-0083 Mark Your Calendars!

Coffee Fest Portland: Oct. 23-25, 2015 Coffee Fest New York: March 11-13, 2016 21

Producer Profile

Libby Smith

Kirema - Sogestal Kayanza

W

hat is Cup of Excellence速?

Cup of Excellence is a premier coffee competition and worldwide auction offering the highest award given to a top scoring coffee.

The level of scrutiny that Cup of Excellence coffees undergo is unmatched as all of the COE award winners are cupped at least five times (the top ten are cupped again) during the three-week competition. Literally hundreds of cups are smelled, tasted and scored based on their exemplary characteristics. The prices that these winning coffees receive at the auction has broken records time and again and prove that there is a huge demand for these rare, farmer identified coffees. The farmer receives the majority of the auction proceeds based on the price paid at auction but the farmer can expect to receive more than 80% of the final price. The remaining auction proceeds are paid to the in-country organizing committee to help pay for the program.

Changing Producer Lives Being selected as one of the winners at Cup of Excellence means recognition and reward for the grower and has been a springboard for many growers to secure long-term relationships with international buyers, which, in turn, allows for further investment in the farm and brings security for families and communities.

The experience for the grower is life changing. He or she is a star and for that one nervous, exhilarating moment, applauded. Proudly walking up on the stage and accepting the applause, the grower realizes their hard work, attention to detail, maybe their very livelihood, is being recognized as important to their entire country. Some are very shy never having been in any kind of public spotlight. Many are humble country folk - and this is evident as they shake hands with an ambassador, the vice president or even the president of a country, their expression clearly showing the huge elation of winning.

Cup of Excellence has created a much more transparent infrastructure for high quality coffee. Roasters can now identify, find and build relationships with growers of superior coffees. It brings together the high quality roaster and the high quality farmer and helps both understand and appreciate the nuances and flavor profiles of rare exemplary coffees. It has changed the pricing structure for farmers and has discovered many of the incredible coffees that have built consumer excitement and loyalty.

With that, we are excited to present our new series: Producer Profiles.

Coffee Information

And the Winner Is...

Sogestal Kayanza 2014 Burundi Program This winning lot is for women members of Women's Coffee Alliance Chapter (IWACA Burundi). The mission of IWACA is to empower women in coffee. Its goal since 2013 is to participate in and win the cup of Excellence competition. It encourages women to produce excellent quality coffee and ensure that their coffee gets buyers in niche markets. Furthermore, all members are sensitized to bring well-chosen and handpicked cherries. This coffee has been produced by 300 coffee farmers (women).

Farm:

Kirema

Farmer:

Sogestal Kayanza

City:

Kayanza, Kayanza

Region:

Kayanza

Country:

Burundi

Farm Size:

-

Coffee growing area Altitude:

1950 masl

Certification Variety:

Bourbon

Processing System:

Washed

Competition and Auction Information Rank:

2

Score:

89.54

Jury Descriptors:

22

Aroma/Flavor:

mango, peach, green grape, fudge, caramel, chocolate, apple cranberry

Acidity:

juicy, crisp, tartaric, apple, transparent, lively, tangy

Other:

silky, delicate, big round body, syrupy, harmonious

Competition Code:

998

Lot Size:

43

Pounds:

2844

Auction Price:

12.40

Winning Bidder:

Wataru for Takamura Coffee Roasters

March 2015

You make the perfect cup of coffee.

We make it sweeter.

You value your customers and take pride in your product. Don’t let sweetener aftertaste and artificial ingredients ruin the coffee experience. Serve delicious SweetLeaf® Stevia Sweetener to give your customers a natural, calorie-free alternative to sugar.

Visit SweetLeaf.com to learn more about natural and Organic SweetLeaf Stevia Sweetener and our liquid stevia Sweet Drops™.

The only stevia brand to win 14 international awards for taste and innovation.

NO sugars

ZERO calories

NON-glycemic response

ZERO carbs

NO artificial ingredients

SweetLeaf.com

23

Coffee for Biodiesel ‘Good to the Last Drop’—Caffeine for Your Car?

C

offee can rev your engine. Really.

Rebeccca Clontz, an environmental science graduate student at RIT, is converting coffee grounds into a biodiesel-espresso for cars.

“I want to get a bumper sticker that says, ‘I run on coffee,’” said Clontz, a resident of Athens, Tenn.

Clontz and her thesis advisor, Jeff Lodge, associate professor in RIT’s Thomas H. Gosnell School of Life Sciences, are exploring the potential of turning food waste into energy on a local level. They started by asking coffee shops on the RIT campus to donate their grounds everyday in August.

“I washed out two buckets and put a sign on each that said, ‘Coffee grounds for biofuel,’ and I showed the managers the scientific paper I was trying to emulate,” Clontz said.

Scientists from the University of Nevada, Reno, published the study that inspired Clontz’s thesis research. Lodge suggested the project after reading about the new lipid, or oil, the researchers extracted from Starbucks coffee to make biodiesel.

“I started thinking large,” Lodge said. “What do all the Starbucks do with their grounds? And then it struck me — because my kids got me a Keurig for Christmas last year — ‘Wait a minute, what about all the Keurigs?’ They’re everywhere. And where is all that going?”

Lodge spent a month cutting up the little disposable plastic containers and removing the grounds to add to Clontz’s study.

To expedite their research, Clontz and Lodge purchased a large drying oven and rotary evaporator with seed funding from a $15,000 Dean's Research Initiative Grant from the College of Science. The grant, awarded in the fall,

by Susan Gawlowicz supports Clontz’s research this semester and provides travel money to present her findings at an energy conference.

“I’m extracting the oils from the dried coffee grounds and converting that to a biofuel and extracting the glucose and converting that to ethanol,” Clontz said.

During the intercession break, Clontz and Lodge conducted a scaled-down version of the commercial method to make biodiesel from 250 milliliters of oil extracted from the campus coffee grounds.

Biodiesel produced from coffee and algae — a second energy source Clontz is exploring — is a “drop-in fuel” that won’t corrode a car’s engine, Lodge said.

“It’s a cleaner burning fuel,” he said. “It’s not perfect, but it is cleaner.”

Clontz’s thesis is about sustainability and uses “anything and everything” for multiple processes, Lodge said.

“It’s carbon neutral,” Clontz added. “The carbon removed from the atmosphere in growing the coffee,is the same carbon released as a fuel.”

Even the leftover coffee grounds will find another use as compost and an organic fertilizer. Clontz will grow plants in it this spring in the greenhouse attached to Gosnell Hall and compare it to fertilizer derived from algae.

“The coffee grounds are not going to a landfill, and that’s a huge thing,” Clontz said. “We’re going to use everything and compost at the end. It’s exciting.”

Susan Gawlowicz Rochester Institute of Technology

Rebecca Clontz and Jeff Lodge.

Photo by A. Sue Weisler.

inflammation by as much as 16% for the people who drank coffee, compared to those who had no coffee at all.

Coffee helps relieve headaches Caffeine can also block certain receptors in your body that can cause you to have a headache or a migraine. Caffeine is a key active ingredient in many headache medications (e.g., Anacin®, Compound®, Darvon®, Excedrin®, Fioricet®, Migranal®, and Midol®.)

It’s believed to boost the effectiveness of pain relievers against headaches by 40 percent. It also helps the body absorb headache medications more quickly.

Drinking coffee regularly ensures you have enough caffeine in your system to avoid having a headache or migraine.

However, coffee should be consumed in moderation. Excessive consumption could lead to dependency, resulting to decreased effectiveness in relieving headaches and migraine.

Coffee reduces inflammation Inflammation wrecks havoc on the body and can cause you to feel chronically ill and can lead to serious heart disease. Luckily, coffee is great at reducing inflammation.

24

A clinical study published in American Journal of Clinical Nutrition gathered 47 volunteers in order to examine the claims of coffee reducing inflammation on the body and increasing high-density lipoprotein (HDL) levels. The results show that drinking 8 cups of coffee daily could improve HDL cholesterol levels by 7 percent and reduce blood levels associated with chronic

The antioxidants in coffee can also lower inflammation, which can be a factor that causes heart disease. Free radicals are one of the causes of inflammation.

Since antioxidants prevent free radicals from developing in your body, they also decrease your risk of developing an inflammation related to heart disease.

Coffee improves good cholesterol The antioxidants in coffee can also improve total cholesterol. Coffee raises the HDL cholesterol in your body. This “good” cholesterol can help you avoid suffering from cardiovascular disease. It also can remove the “bad” lowdensity lipoprotein (LDL) cholesterol from your body.

Coffee improves blood circulation A study found that caffeine stimulates the heart in a way that makes it pump more blood than usual.

Employing non-invasive laser Doppler flowmetry, the researchers discovered that after drinking some regular coffee, the participants experienced a 30 percent increase in blood circulation to their fingers for 75 minutes. Blood carries oxygen, which muscles need to function.

The more oxygen your muscles receive, the better these body parts of yours can function. The better your muscles function, the better you can perform physically.

Thanks to Michael York of Espresso Perfecto michael@espressoperfecto.com for sharing these fun facts.

March 2015

YOU LOOK FORWARD

TO BEING WOWED

ON THE SHOW FLOOR

HE’S EXHIBITING WAYS TO MOVE YOUR BUSINESS FORWARD

APRIL 22-24, 2015 • LAS VEGAS, NV • NAMAONESHOW.ORG

CONNECT WITH YOUR PEERS. LEARN FROM YOUR PEERS. GROW WITH YOUR PEERS.

Swap tips, stories and contact info at the first-ever OneShowSM Networking Reception, held on the show floor.

NEW!

Wrap up the Expeerience of the Year with give-aways, games and fun!

You won’t find the “wow-factor” limited to the show floor—choose from more than 20 peer-led education sessions.

Explore thousands of business-building products and services and negotiate special show-floor deals.

THE SUPEERIOR VALUE OF THE 2015 NAMA ONESHOW STARTS AT NAMAONESHOW.ORG—REGISTER TODAY!

OPENING SESSION HEADLINER

JAY LENO

WEDNESDAY, APRIL 22

KEYNOTE SPEAKER

JULIE SEITZ WORKPLACE 2020 THURSDAY, APRIL 23

#NAMAONESHOW

20 N Wacker Drive | Suite Chicago IL 60606

The National Coffee Association wishes to thank its 2015 Coffee Summit sponsors and exhibitors for their support and participation.

Agiboo

Dreampak

Fresco

Exhibitors

Plitek

Lilla Roasters

PLI-VALV

Sonoco

®

PACKAGE DEGASSING SYSTEM by

Bratney Companies

DTN

Hartley

Lollicup

Pod Pack

Spiral Code

Buhler Inc

DTT

Hood Packaging

MicroSale

Printpack

Stellar

Cablevey Conveyors

ElPlast

Innovia FIlms

Optima Machinery

Qtrade Teas

Susies Smart Cookie

Coffee Network/ Intl FC Stone

Flavor Dynamics

Intelligent Blends

Outlook Group

Satake USA

Tranpak

Flavorchem

LBP

Pacific Bag

Shick

UltraFlex Packaging

CoffeeTalk

WIPF

Sponsors Hosts

Premier Sponsors

Benefactor Sponsors

Patron Sponsors

PLI-VALV

®

PACKAGE DEGASSING SYSTEM by

Champion Sponsors

Contributor

Supporter

26 March 2015

Educational Session Sponsors

Transportation Sponsors

27

NewsBites The Wilbur Curtis Company Continues Tradition of Excellence With Key Executive Promotions Seeking to continually exceed customer expectations amid an increasingly competitive marketplace, Michael Curtis Kevin Curtis the Wilbur Curtis Company — a premier manufacturer of commercial coffee and tea brewing systems — has promoted two key executives. Kevin Curtis has been promoted to the position of president and chief executive officer; Michael Curtis has been promoted to executive vice president.

For more information, please contact the Wilbur Curtis Company, Inc. 6913 Acco Street, Montebello, CA 90640.

Toll-free: (800) 421-6150. wilburcurtis.com.

CoE Records Broken The first place winning coffee of the recent Brazil Naturals Cup of Excellence (COE) competition set a new record high in a Naturals COE competition with a 95.18 score. Grown on a five-hectare farm located in Cristina, Mantiqueria de Minas, by brothers Antônio and Sebastian Marcio da Silva, this coffee – prized for its tropical fruit flavors and champagne acidity – validated Brazil’s innovations in quality in the competition’s fourth contest for Brazil’s best Natural Processed coffee. This was not the only record set in the competition in Araxá, Brazil. This Brazil Naturals COE competition also set a historic average high of 88.26 points for the 23 winners, which included four 90-point or higher “Presidential Awards.” To spite the drought that occurred this year, the Jury’s findings of quality confirmed Brazil’s resilience in producing high scoring coffees.

Newport News to Host Coffee: The World in Your Cup The Mariners’ Museum in Newport News, VA is brewing an exhibition for coffee lovers. Coffee: The World in Your Cup opened February 21, 2015. The exhibition explores how one of the most widely traded commodities affects cultures, economies and habitats around the world. Visitors

will learn about people who produce and harvest coffee and the efforts to ensure they earn a fair wage. They will also explore the botany of coffee, the effects of caffeine on human health, and the art and science of producing the perfect cup. In conjunction with the exhibition, many special events including coffee tastings and coffee art workshops are happening at the Museum. Coffee: The World in Your Cup is open from February 21 through September 7, 2015.

THE QUIET ONE® from VITAMIX® Vitamix ®, a world leader in highperformance blending equipment for home and commercial use, offers The Quiet One®. A powerful, premium blender, The Quiet One offers advanced vibration dampening technology, delivers exceptional blends for a consistently superior product and significantly improves speed of service. Specifically created for coffee shops and high-end bars, it’s ideal for any front-of-thehouse environment, thanks to its noise-reducing qualities. The Quiet One utilizes exclusive technology that sets it apart from the competition in the arena of noise reduction. An innovative door seal design, coupled with patent-pending floating technology, significantly reduces vibration transmission and improves airflow.

The combination reduces the amount of sound produced during blending, while maintaining the drink quality expected from a Vitamix. The Quiet One also offers an innovative design unlike any other product on the market. A compact, magnetically secured sound enclosure reduces cleaning time, while eliminating the need to disassemble the whole machine and remove screws. This helps to prevent cracking of the sound enclosure and ultimately extends the life of the machine. Lisa Klein, vice president of Commercial Sales, Vitamix says, “Where Vitamix blenders, including The Quiet One, consistently outperform is in the total cost of ownership. Other blenders may cost less in the initial purchase, but cost more over the life of the blender due to early end-of-life failures, higher repair expenses and lower reliability resulting in lost sales.” For more information, please visit www.vitamix.com.

28 March 2015

Study Shows Colombia’s Smart Coffee ID Is a Model to Replicate The Colombian Coffee Growers Federation (FNC) Smart Coffee ID Card (CCI), launched in 2006, has become a vital tool for financial inclusion and change in the productive dynamics of Colombia´s rural sector, according to the Better Than Cash Alliance (BTCA.) The Smart Coffee ID allows growers to develop a bank history so that they can access credit lines and obtain preferential terms. Since its inception, the electronic payments program has made 8 million transactions, totaling nearly US$1 billion. Using the CCI, the FNC has a new capability to transfer payments to farmers on a massive scale and to provide emergency support to growers. For more information, visit: federaciondecafeteros.org – cafedecolombia.com.

For more information about the Smart Coffee ID Card please see youtube.com/watch?v=AEZcvzGg 7m4&feature=youtu.be Media contact: Dana Rozansky dana.rozansky@newlink-group.com To learn more, subscribe for news at info@betterthancash.org, visit betterthancash.org, or follow @BetterThan_Cash.

Xylem Offers Best-in-Class, Integrated Water Filtration System Xylem, a leading global water technology company focused on addressing the world’s most challenging water issues, offers Filtration

by Flojet. The system uses integrated membrane preactivated carbon technology to improve water taste and appearance, which better protects dispense equipment and mitigates health concerns in foodservice applications. Filtration

by Flojet removes chlorine and chloramine odor and taste from municipal water by leveraging carbon block technology, proven to have more than four times the capacity to remove unwanted water characteristics as competitive precoat filters. Carbon block enables users to activate the filtration cartridge almost immediately, eliminating the flush-out process associated with carbon powder units, improving water use efficiency and reducing dispensing downtime.

For more information Amanda Holloway at (224) 500-0742 or at amanda.holloway@xyleminc.com

Add a Scoop Supplement-Boosts TM

Call today to learn how Add a Scoop Supplement-Boosts can help you promote wellness and increase profits.

415.382.6535 | www.AddaScoop.com

Need a Boost?

KOSHER, VEGETARIAN, & GMO FREE

Purchase Online! www.ShopMoistureTesters.com

With SHORE Moisture Testers you measure moisture content to: • Choose the correct roasting profile • Avoid shrink and quality issues • Save energy

Moisture test calibrations available:

Take your coffee roasting to a new level. Experience the innovation of the Roastmaster™20 for yourself.

Schedule a private roasting trial today. www.buhlergroup.com

Coffee Shop Manager Everything You Need to Manage Your Coffee Business

•

Tablet & Traditional POS Options

•

Online & Mobile Ordering

•

T 763 847 9900

, Fast e ra t Accu lts!

Resu

•

Integrated Loyalty & Gift Card Features Enterprise Reporting

• Green coffee • Ground roast • Naturally dried coffee

ME EA AS SU UR R II N NG G S SY YS ST TE EM MS S M

Contact us now and ask about our Model 920™ and Model 930™ Moisture Tester packages.

Call or click today for a FREE Coffee Shop Manager demo:

800.750.3947

www.coffeeshopmanager.com

M ME EA AS SU UR R II N NG G S SY YS ST TE EM MS S

800-837-0863

Come visit our booth at SCAA in Seattle, April 10-12

A Division of CTB, Inc.

www.MoistureTesters.com CTB ADVERTISING Ad No. S-7029/201312 CT Ad_Mar.indd 1 Shore Measuring Systems Coffee Talk

M ME EA AS SU UR R II N NG G S SY YS ST TE EM MS S

1/30/2015 11:53:47 AM

Print and Apply Coffee Labels to Your Products.

Big on ice Small in size iceforcoffee.com

Watch a case study video at www.primeralabel.com/PeaceCoffee

www.primeralabel.com | 1-800-797-2772

29

Advertisers Index Company.................................................................................... Phone..........................Web.......................................................... Page.............. NCA Booth Add A Scoop.......................................................................................... (415) 382-6535............. addascoop.com.............................................29 Aflac........................................................................................................... See Web.......................... aflac.com/business......................................7 Alliance for Coffee Excellence / Cup of Excellence................. (406) 542-3509........... allianceforcoffeeexcellence.org...............30 Asean/Stalkmarket............................................................................... (503) 295-4977............ stalkmarketproducts.com..........................29 Ben's Blog................................................................................................ See Web.......................... thwave.co.........................................................30 Bloomfield Industries........................................................................... (314) 678-6336............. bloomfieldworldwide.com........................21 Buhler Inc................................................................................................. (905) 754-8389........... buhlergroup.com..........................................29................ Exhibitor 2015 Burke Brands / Cafe Don Pablo...................................................... (305) 249-5628........... cafedonpablo.com.......................................29 Cablevey Conveyors............................................................................. (641) 673-8451.............. cablevey.com..................................................11 CAFIVER S.A. de C.V............................................................................ (866) 511-1051................ cafiver.com.mx...............................................27 Cargill Inc / Truvia................................................................................. (855) 855-2362............ truvia.com/foodservice..............................15...................Sponsor 2015 Coffee Fest.............................................................................................. (800) 232-0083.......... coffeefest.com...............................................21 Coffee Shop Manager.......................................................................... (800) 750-3947........... coffeeshopmanager.com...........................29 Daterra Coffee........................................................................................ +551937288010............ daterracoffee.com.br...................................23 Espresso Me Service............................................................................ (360) 213-0715............. espressomeservice.com.............................30 Flexicon Corporation........................................................................... (610) 814-2400............. flexicon.com....................................................16 Follett Corporation............................................................................... (800) 523-9361............ follettice.com..................................................29 Fres-co System USA, Inc.................................................................... (215) 721-4600............. fresco.com.......................................................31................. Exhibitor 2015 Garden to Cup Organics LTD........................................................... (604) 781-7686............ gardentocup.com.........................................21 GPI Solution LLC................................................................................... (954) 389-1959............. gpisolution.com.............................................23 International Coffee Consulting Group......................................... (818) 347-1378.............. intlcoffeeconsulting.com...........................28 Java Jacket.............................................................................................. (800) 208-4128............ javajacket.com...............................................13, 30 JoeTap....................................................................................................... (800) 325-5893........... joetap.com.......................................................27 Kaffe Magnum Opus, Inc.................................................................... (800) 652-5282........... kmocoffee.com..............................................19 Lbp Manufacturing Inc........................................................................ (800) 545-6200.......... upshotsolution.com.....................................15................. Exhibitor 2015 Mother Parker's Tea & Coffee Inc.................................................... (800) 387-9398........... realcup.com....................................................19...................Sponsor 2015 NAMA........................................................................................................ (312) 346-0370............ vending.org.....................................................25 PBFY Flexible Packaging................................................................... (877) 224-7496............ pbfypkg.com..................................................28 Plitek, Llc.................................................................................................. (847) 827-6680............ plitek.com........................................................9................... Exhibitor 2015 Pod Pack International, Ltd............................................................... (225) 752-1160.............. podpack.com..................................................21................. Exhibitor 2015 Primera Technology, Inc..................................................................... (800) 797-2772............ primeralabel.com..........................................29 Pro-Line Packaging.............................................................................. (620) 422-1012............. pro-linepackaging.com...............................29 Shore Measuring Systems.................................................................. (217) 892-2544............. moisturetesters.com....................................29 SweetLeaf Stevia Sweetener............................................................ (800) 899-9908.......... SweetLeaf.com..............................................23 Texpak / Scolari Engineering S.p.a................................................. (856) 988-5533............ scolarieng.com...............................................32..................Sponsor 2015 The Coffee Trust.................................................................................... (505) 670-9783........... thecoffeetrust.org........................................29 Tightpac America Inc.......................................................................... (888) 428-4448........... tightvac.com...................................................30 uVu Lids.................................................................................................... (855) 468-8883........... uVuLids.com...................................................2 Vessel Drinkware................................................................................... (855) 883-7735............ vesseldrinkware.com...................................13 Vita-Mix Corporation........................................................................... (800) 437-4654........... vitamix.com.....................................................5 Xylem Applied Water Systems........................................................ (914) 323-5700............ foodservice.xylem.com/coffee................3

AllStar Tools BLOG

Thwave www.thwave.co

Thwave is a blog seeking out the most passionate people in coffee.

Subscribe at www.Thwave.co for advice, adventure, and chances to win merchandise from the road!

Vacuum Container

Tightvac 888.42.TIGHT www.tightvac.com

Tightvacs are the ultimate Coffee & Tea container!

Our unique patented Tightvac closure system allows the gasses from the beans to escape – without letting oxygen back into the container.

Tightvacs guarantee the smooth flavor your customers pay for.

Coffee Producer

Sleeves

ESPRESSO MACHINES

Alliance for Coffee Excellence Cup of ExcellenceÂŽ 503.208.2872

Java Jacket 800.208.4128

Espresso Me Service 877.215.0715 360.213.0715

AllianceForCoffeeExcellence.org

The Alliance for Coffee Excellence is a U.S.based nonprofit global membership organization that advances excellence in coffee through its flagship Cup of Excellence competition and auction.

30 March 2015

www.javajacket.com

www.espressomeservice.com

Java Jacket provides the best insulation of all sleeves on the market.

Protects customers from hot or cold to-go beverages, and provides a more grippable surface than other coffee sleeves.

Espresso Me Service is your one stop for sales and service. We offer service on many types of commercial espresso machines and brewing equipment in Washington and Oregon.

The Best Coffees Wear Fres-co

EZ Open reclosure, no scissors needed Industry-leading Degassing Valve

Custom-designed high barrier material Matte Finish Select Scuff Resistant Lacquer

Vivid Rotogravure or Flexo Custom Printing Let’s use Corner Seal® so we have an uninterrupted surface for printing on the back side as well as the front

Quality never goes out of fashion. Maybe that’s one of the reasons we’re trusted by some of the best names in the business. They all trust us to do one thing – deliver the highest quality coffee bag solutions on time, every time.

Our ability to meet your needs stems from our continuing commitment to Technology & Innovation, Materials & Degassing Valves, Packaging Equipment, and Service & Support.

Be bold – let Fres-co help your coffee bag make a fashion statement about your coffee.

For more information on our innovative packaging solutions, call 215.721.2966. www.Fresco.com

215.721.4600