Page 1


O UR M I S S I O N W E A R E I N N O VAT O R S S E E K I N G U N PA R A L L E L E D M A R K E T I N G A N D S U P E R I O R I N T E R N E T T E C H N O LO GY, P O S I T I O N I N G O U R C L I E N T S AT T H E T O P. Kentwood Real Estate is dedicated to the legacy of being “Colorado’s Premier Real Estate Company” through the highest producing, most knowledgeable, caring and experienced sales team in the country, offering the highest quality customer service experience.


K E N T W O O D R E A L E S TAT E A T R U S T E D N A M E I N M E T R O D E N V E R R E A L E S TAT E . Founded in 1981, Kentwood Real Estate recently celebrated 36 years as one of the most trusted names in Denver real estate. Kentwood had consecutive years with total sales over $2 billion from 2013-2017. The company looks forward to surpassing its previous records in 2018. Kentwood is comprised of over 190 top-producing real estate professionals operating from three strategically located offices in the metro Denver area. Our brokers and management team are dedicated to superior customer service and unmatched expertise in all segments of the market. We also offer comprehensive relocation services through our affiliation with the Leading Real Estate Companies of the World. Kentwood’s marketing programs, family environment, and long-term relationships with clients are also company hallmarks. A company is only as good as its people. Striving for excellence has become a tradition with Kentwood Real Estate. It shows in the performance of every Kentwood broker associate and each member of the support staff. Locally operated, with a strong and experienced support staff, Kentwood assists with every facet of a sale or purchase. The Kentwood professionals know the real estate business inside and out, and are unmatched in knowledge of the residential market in the Denver metro area. As Denver’s largest independent brokerage, we provide dedicated and personalized service. Reputation is what a successful real estate company is all about. Kentwood carefully selects its agents, who have achieved some of the nation’s highest real estate volumes and have established a reputation as individuals of dedication, integrity, and personalized service. Every Kentwood broker associate is full-time and averages 20 years of experience selling residential real estate. Kentwood professionals have also held numerous leadership positions in the industry, communities and neighborhoods, and are active in their local Boards of Realtors. The offices of Kentwood Real Estate are located in the Denver Tech Center, Cherry Creek North, and in lower Downtown Denver (the latter known to locals as LoDo). Kentwood Real Estate provides broadbased services to communities throughout the Denver metropolitan area. Looking ahead, the strength of Kentwood Real Estate comes not only from our past, but from our ability to embrace our future. Our ability to accurately project future trends affecting our customers and clients provides assurance that you are in the best possible hands. You will benefit from our knowledge and expertise in the latest areas of technology, market trends and relocation strategies while maintaining the good, old-fashioned customer service and personal attention that has earned Kentwood its prestigious reputation.


k e n t w o o d r e a l e s tat e


UNIQUE NEIGHBORHOODS, AMENITIES, A N D A G R E AT LO C AT I O N C H A R A C T E R I Z E DENVER’S SOUTHERN SECTOR. A great location is more than a key prerequisite for home buyers – it is also a defining characteristic of the Kentwood Real Estate office in the Denver Tech Center. This premier location enables Kentwood’s leading real estate professionals to serve clients in the vibrant Southern sector of metro Denver in grand fashion. It’s an area characterized by remarkably unique neighborhoods, extraordinary amenities, and a lifestyle that enables residents to live, work and play in the same general area. The metro area’s Southern corridor offers multi-million dollar, custom homes in such communities as Cherry Hills Village, and elegant semi-custom homes in a variety of neighborhoods, plus gorgeous condominiums, patio homes and town homes, including many enclaves located within walking or cycling distance of retail, entertainment and recreational amenities. From Greenwood Village to Castle Pines Village and points in between, South metro is “The Place” to live for those seeking convenience and a lifestyle second-to-none. Access to Denver International Airport (DIA) is convenient and excursions to Colorado’s magnificent high country are quick and easy. The area boasts a wealth of championship golf courses, both public and private. There are numerous parks, tree-lined boulevards, and a remarkable array of restaurants ranging from gourmet dining to exciting brew pubs. South metro Denver also offers highly regarded schools, many cultural attractions, exciting community events year-round, and a citizenship dedicated to maintaining the highly desirable ambiance of each distinctive neighborhood. It’s an area prized by nearly every segment of the homebuying market, from empty nesters to growing families.


kentwood denver tech center


2 0 1 7 M A R K E T S H A R E T O TA L S

KENTWOOD REAL ESTATE

MKT 7.0%

LIV SOTHEBY’S

MKT 6.8%

COLDWELL BANKER

MKT 4.8%

RE/MAX PROFESSIONALS

MKT 3.1%

KELLER WILLIAMS DTC

MKT 2.8%

MKT 2.3%

RE/MAX CHERRY CREEK

MKT 2.3%

YOUR CASTLE

MKT 2.1%

MKT 1.8%

PORCHLIGHT

HOME REAL ESTATE

SOURCE: BROKER METRICS Criteria: Arapahoe & Denver Counties

BUY

LIST

MKT 1.7%

RE/MAX MASTERS


2017 CLOSED SALE S VO LUM E

$2,221,517,683

$2,217,475,656

2016

2017

2015

2014

$2,381,298,867

$2,082,431,984

$1,122,053,866

2010

2011

2,231

2,326

2,352

2012

2013

$1,718,516,376

$1,102,798,704

2009

$904,038,716

2,611

2,164

2007

2,753

2008

$1,383,261,000

2006

$1,048,219,060

$1,396,086,985

2005

3,272

3,011

2,973

$1,401,071,170

2004

3,548

3,905

3,776

3,996

4,485

3,548

$1,245,666,220

2,782

2,766

2002

2,821

2003

$1,021,497,569

2001

$1,069,583,651

$1,024,370,152

2017 CLOSED SALE S T RANSAC T I O NS

$2,185,929,162

$2,217,475,656


N U M B

E

R

O

N

E

IN COLORADO FOR SALES VOLUME PER AGENT

When compared to RISMedia Real Estate Magazine’s 2017 Power Broker Survey, Kentwood Real Estate ranked #1 in Colorado and #4 nationally for highest average volume sold per associate in 2016. Kentwood is comprised of three Denver real estate offices, located in Downtown Denver, Cherry Creek and The Denver Tech Center with a total of 190 agents. Kentwood had four consecutive years with total sales over $2 billion from 2013 to 2017. The company looks forward to surpassing its previous records in 2018.

N AT I O N A L RA N K I N G • SA L E S VO LU M E P E R AS S O C I AT E COMPANY S TAT E

SA L E S AS S O CI AT E S

SA L E S VO LUM E

SA L E S VOLUME P E R ASSOCIAT E

1. Hilton & Hyland

CA

150

$2,853,556,334

$19,023,709

2. Washington Fine Properties

DC

150

$2,262,614,090

$15,084,094

3. Paragon Real Estate Group

CA

162

$2,145,335,000

$13,242,809

4. KENTWOOD REAL ESTATE

CO

190

$2,221,517,683

$11,692,198

5. Slifer Smith & Frampton

CO

150

$1,646,846,423

$10,978,976

6. Hasson Company

OR

173

$1,854,529,396

$10,719,823

7. Decker Bullock Sotheby’s International Realty

CA

172

$1,825,986,949

$10,616,203

8. Today Sotheby’s International Realty

CA

81

$810,742,246

$10,009,164


W E

A R E

D E N V E R

R E A L

E S T A T E â„¢


GIVING BACK TO THE COMMUNITY Kentwood as a local company has always taken pride in being a good neighbor and today, Kentwood Real Estate continues to support numerous civic and community endeavors. Every year, Kentwood and its agents demonstrate their commitment to the community by volunteering and supporting local charities and events.


ACE Scholarships African School Assistance Project Alzheimer’s Association American Heart Association Amp The Cause Anchor Center for Blind Children ASPCA Barth Hotel Be the Gift Big Brothers, Big Sisters of Colorado Bonfils Blood Center  Boy Scouts Troop 199 Brent’s Place Byers Middle School Camp Wapiyapi  Cancer League of Colorado Castle Rock Firefighters Cherry Hills Land Preserve Cherry Hills Village Elementary Cherry Park Children International Children’s Hospital Children’s Diabetes Foundation City Lax Civic Center Conservancy   Clyfford Still Museum Coalition for the Homeless Colorado Agency for Jewish Education Colorado Cancer Foundation Colorado College Colorado Haiti Project  Colorado Outward Bound School Colorado Ovarian Cancer Alliance Colorado Pet Pantry Colorado Police Officer’s Foundation Colorado Public Radio Colorado Shares Food Drive Colorado University Sustainable Excellence Initiative Colorado Wind Ensemble Community Shares of Colorado CU Denver School of Business Culture Haus D.E.A. Survivors Benefit Dennison Elementary School Denver Art Museum Denver Bike Share - B Cycle Denver Botanic Gardens Denver CASA Denver Children’s Home Denver Dumb Friends League Denver Film Society Denver Hospice Denver Kids Denver Metropolitan Major League Baseball Stadium District Board

Denver Rescue Mission Denver Urban Matters DMK Rehoming Don Miguel Charities Downtown Denver Partnership Eastern Star Masonic Retirement Campus Families First First Descents Flatirons Community Church Food Bank of the Rockies Food for the Poor Forgotten Felines Rescue Friends of Manual Friends of Painting and Sculpture Front Rangers Cycling Club Girl Scouts of America Girls, Inc. Glery Ross Foundation Global Down Syndrome Golden High School GoodWill Colorado Greater Park Hill Community GreenPeace Habitat for Humanity of Metro Denver Highland United Neighbors Inc. Hope’s Promise Orphan Ministries Invest in Kids Jewish Colorado Justice Rescue Kempe Foundation Komen Colorado Ladies of Charity - Holy Ghost Church Leukemia and Lymphoma Society Littleton Life Center LoDo Cares LoDo District, Inc Make-a-Wish Foundation Mercy House Metro Caring Mile Hi Youth Corp Mile High Early Learning  Morris Animal Foundation Most Precious Blood Muscular Dystrophy - Samples Concert Museum of Contemporary Art National Western Stock Show NPR NSCD Optimist International Parkinson’s Association of the Rockies PetBucks Plan JeffCo Planned Parenthood of the Rocky Mountains Porter Hospice Program

Pradera Project Angelheart Project Cure Project Pave Race for Research Ralston Elementary School RedLine Regis Jesuit High School Regis University Rocky Mountain Feline Rescue Roundup River Ranch SafeHouse Denver Salvation Army Santa Claus Shop Sara’s Home Save the Children Shining Stars Foundation Shriners Hospital Siena Smile Train Soles 4 Souls South Metro Food Bank St. Jude Children’s Hospital Temple Sinai Tennyson Center The Challenge Benefit The Colorado Ballet The Delores Project The Humane Society of the United States The Jewish Experience  The Kitchen Community The Melanoma Research Foundation Theodore Roosevelt Medora Foundation   There with Care Toys for Tots Unified Lacrosse University of Notre Dame Charities University of Wisconsin Mile High Alumni  Veterans of Foreign Wars Washington Park East Neighborhood Association  WeeCycle West Middle School Wild Animal Sanctuary Women Who Wine and Who are Charitable Women’s Bean Project Women’s Global Empowerment Fund World Wildlife Fund Wounded Warrior Project Zara Project

N O N - P R O F I T S , C H A R I T I E S , C I V I C & C O M M U N I T Y E N D E AV O R S SUPPORTED BY KENTWOOD AGENTS


USING KENTWOOD MARKETING KENTWOOD’S TECHNOLOGY HELPS YOU SELL YOUR HOME


A L L D E N V E R M E T R O L I S T I N G S can be viewed 24/7 on the continually updated DenverRealEstate.com. Kentwood has deployed cutting-edge technology in order to give you the most robust search tools, and information about brokers, home buyer resources, and market data. Get to know Denver by browsing through our in-depth community profiles. With our “Property Alerts” feature, you can save searches, share properties, and automatically keep your Kentwood realtor up to date with what you like. You can also create an account by using your Facebook or Google login information. The cornerstone of DenverRealEstate.com is our Advanced Interactive Mapping (AIM) feature. Consumer studies show that home buyers prefer visually oriented, interactive property searches. We provide a unique map-based property search that allows you to search for just the right home and neighborhood.

D E N V E R R E A L E S TAT E . C O M C A N P R O V I D E A L L O F T H E T O O L S YO U N E E D FOR PRODUCTIVE PROPERTY SEARCHES, INCLUDING:

• Real time, dynamic search functionality • Display of all property listing data on the map according to the search characteristics from your selection • The ability to draw custom search boundaries using the interactive ‘polygon’ search tool • Point-of-Interest Plotting, enabling the buyer to search for area shops, services and amenities such as restaurants and schools • Satellite photos of entire search areas as well as close-up “Street View” photographs of any neighborhood • Market Data And Statistics • Relevant information that aligns with your Denver lifestyle. Categories include Events, Restaurants, Things to Do, Theatre And Arts, Music And Concerts, and Sports


WEB TRAFFIC SOURCES

S E A R C H E N G I N E O P T I M I Z AT I O N ( S E O) Search Engine Optimization (SEO) is a system of methods used to enhance a website’s ranking in the natural search results of search engines. This includes

27.9%

optimizing many factors including the use of relevant keywords and making sites web compliant, to name a few.

ORGANIC SEARCH 166,9 8 9

50.6%

DIRECT TRAFFIC 302, 2 57

13.6%

REFERRING SITES 81,562

7.8%

SOCIAL TRAFFIC 46,52 3

SITE USAGE

597,804 59.12%

TOTA L V I S I T S

NEW VISITS

2,743,322 4.59 3:41

PAG E V I E WS

AV E RAG E PAG E V I E WS P E R V I S I TO R

AV E RAG E T I ME O N S I T E (MI N U T E S)


SOURCES BY LOCATION

H I GHEST CONCEN T RAT I ON

597,804 V I S I T S F R O M 200 COUNTRIES / TERRITORIES

LOW ER CONCENTRATION

LOW EST CONCENTRATION

UNI TED STATES . . . . . . . . . 548,377

I NDI A . . . . . . . . . . . . . . . . . . . . . . . 2,528

C A NADA . . . . . . . . . . . . . . . . . . . . 8,502

RUSSI A . . . . . . . . . . . . . . . . . . . . . 1,835

B RAZI L . . . . . . . . . . . . . . . . . . . . . 4,636

FRANCE . . . . . . . . . . . . . . . . . . . . 1,545

UNI TED KI NG DO M . . . . . . . . . 3,668

G ER MANY . . . . . . . . . . . . . . . . . . 1,223

P H I L I PPI NES . . . . . . . . . . . . . . . 2,910

SWI TZER L AND . . . . . . . . . . . . . 1,175

AU STRAL I A . . . . . . . . . . . . . . . . . 2,668


THE MOBILE MOVEMENT As potential buyers search neighborhoods and discover properties, they expect to be able to get more information in real time on their mobile device. Kentwood’s comprehensive, easy to use mobile website with custom search capability, puts relevent properties in the buyer’s hands.

MOBILE VISITS Total mobile visits to DenverRealEstate.com increased 5% from 2016 to 2017:

2017

241,051

2016

239,808

MOBILE DEVICES Top mobile devices used to visit DenverRealEstate.com in 2017:

IPHONE

117,802

IPAD

42,424

ANDROID

51,499


WHERE DO KENTWOOD LISTINGS APPEAR ONLINE? Listing syndication maximizes a home’s exposure and a brokerage’s online presence. Kentwood gives your home the most exposure by syndicating the listing of your home to these popular sites with thousands of unique users every day and millions of page views every month.

YO U R H O M E WI L L B E ADVE RT I S E D ON TH ES E TO P RATED S I TES AND NUMERO US OTH ER S: *RAT ED TOP 5 REA L ESTATE SITES BY INM A N NEWS 2 014

1

2

Z I L LOW.CO M 4 4 .9 M I LLI ON V I S I TS P E R M ON TH 1 1 . 39 % M A R K E T S H A R E

T RU L I A .CO M 33.9 M I LLI ON V I S I TS P E R M ON TH 7.72% M A R K E T S H A R E

3

RE A LTO R.CO M 28 . 8 M I LLI ON V I S I TS P E R M ON TH 6. 56% M A R K E T S H A R E

4

H O ME S .YA H O O.CO M 1 9 M I LLI ON V I S I TS P E R M ON TH 4 . 34 % M A R K E T S H A R E

5

H O ME S .CO M 1 7. 2 M I LLI ON V I S I TS P E R M ON TH 3.9 2% M A R K E T S H A R E

A D D I T I O N A L S Y N D I C AT E D S I T E S I N C L U D E : R E A LT Y T R A C . C O M • L A K E H O M E S U S A . C O M • L A N D W A T C H . C O M • H O M E W I N K S . C O M P R O P E R T Y P U R S U I T. C O M • P R O P E R T Y S H A R K . C O M • H O T PA D S . C O M • VA S T. C O M • O O D L E . C O M P R O P B OT.CO M • P R O P E R A Z Z I .CO M • F R O N T D O O R .CO M


EVERY KENTWOOD LISTING GETS ITS OWN WEBSITE Signs and the Internet are two of the leading sources used by prospective buyers to find their next home. Kentwood has combined these two advertising mediums into a unique marketing program that will help you sell your home faster.

Your home will be advertised around the globe on the Internet via its own unique Individual Property Website (IPW). In order to make the process of finding your home easy, our agents will typically register a simple and specific domain name for that property. These web addresses can also be included on a rider over the Kentwood ‘For Sale’ sign. A prospective client passing by can use their mobile device to view a complete online brochure, including outstanding photographs, a property description, price, and agent contact information.


QUICK FACTS

M AT T E R P O R T 3 D C A M E R A T E C H N O LO GY Kentwood Real Estate is known for its use of advanced technology, helping to position our clients at the top. Among these high-tech tools is the Matterport Pro 3D Camera. For years, the real estate industry has offered “virtual tours” that were comprised of individual still images faded in and out with added motion caused

50-100 S C A N S P E R P RO P E RTY

by zooming in or out of the image. However, in today’s market buyers and sellers desire more, especially when it comes to interactivity.

Kentwood was among the first real estate companies to utilize the Matterport Camera and accompanying rendering software that takes virtual tours to a new

1-2 H O U RS D U RAT I O N / SH O OT

amazing level. The camera allows for any prospective buyer to virtually walk through a property with full 360-degree views taken from multiple perspectives throughout the property. The Matterport camera uses not only 2D and 3D images to create these virtual environments, but also depth sensing lasers to provide accurate and immersive renderings of every angle of a home’s interior, as well as floorplans.

24 H O U RS T U RN A RO U N D TIME


email marketing

W I T H O U R E - F LY E R P R O G R A M , YOUR PROPERTY CAN REACH

701

H E L M W E AV E R H E L M . C O M

H E L M • W E AV E R • H E L M

G R A P E ST R E E T

K E N T W O O D R E A L E S TAT E

M AYFAIR

|

H I L LTO P

10,000+ BROKERS IN THE DENVER AREA Thousands of highly qualified prospects receive email notification when properties are updated on

Timeless red brick Tudor, ideally positioned on a wonderful tree-lined street.

Three bedrooms on the main level including private master suite with high ceilings & en suite bath.

Handsome combination of classic details & modern updates, filled with character & light.

Both master bath & hall bath have been impeccably maintained and updated including glass block walls, hall bath with white tile & beadboard wainscoting.

Hardwood floors, crown molding, designer paint finishes and plantation shutters.

our website, which occurs daily. We also send email

Turreted entrance leads to spacious, sunny living room with fireplace. Dining room with French doors to large family room, featuring an exposed brick wall and bay window.

marketing pieces to our network of brokers, which

Updated kitchen featuring cherry wood cabinetry, Dacor oven, gas cooktop, Bosch dishwasher.

Lower level comprised of a spacious rec room, laundry, half bath and storage/mechanical room. Entertain with ease on the large flagstone patio with gas firepit in the attractive, maturely landscaped backyard. A short walk to 6th Avenue Parkway, parks, restaurants, and just minutes to Cherry Creek & downtown!

9 SEDGWICK DRIVE

reach 10,000+ brokers in the Denver metro area alone. Kentwood also hosts a Broker Open program,

DEVONSHIRE, CHERRY HILLS VILLAGE • $3,745,000

SIX BEDROOMS

ARAPAHOE COUNTY

TEN BATHROOMS

13,036 FINISHED SQUARE FEET

SEPARATE GUEST APARTMENT

14,404 TOTAL SQUARE FEET

COMPOSITION SHINGLE ROOF

1.11 ACRE LOT

marketing Kentwood properties for a company-wide Broker Open event once a month. This promotes your property to a network of brokers to bring

PAT T I HELM 7 20 • 201 • 6 57 3

LIBBY W EAVER 3 0 3 • 8 7 0 • 9 93 0

PAM EL A HELM 3 0 3 • 54 8 • 1 9 96

All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.

qualified buyers.

V I S I T O N L I N E AT 7 0 1 G R A P E . C O M G I NA

L O R E N Z E N

3 03 . 5 7 0. 2 04 2 Gi n a @ Ke ntwo o d. co m Gi n aLo re n ze n . co m # 1 A ge nt in 2 01 6 fo r all t h re e Ke nt wo o d of f ice s All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.


the kentwood gallery

Our home-selling clients enjoy the finest marketing programs in the business, with the Kentwood Gallery serving as just one example of our vast arrray of marketing tools. Local distribution to approximately 80,000 highly targeted households in the Denver Metro Area and distribution with the Denver Business Journal and LoDo news. A variety of advertising options allow our brokers to provide their seller’s properties with the best placement and display.

KENTWOOD GALLERY DIGITAL EDITION •

View the entire magazine online

Check out past issues

Browse individual home tours directly from the magazine

Send a link to share the publication


luxury portfolio international Luxury Portfolio provides the tools to drive growth and innovation, including access to empowering technologies that result in better decisions, and coveted partnerships in the growing lifestyle market.

AN EXCLUSIVE NETWORK OF INDEPENDENT BROKERAGES The exclusive selection of independent brokerages who are invited to be part of Luxury Portfolio offer the local expertise and exceptional service that today’s experienceoriented affluent demand. Diverse in geography and demographic, the Luxury Portfolio network is united by a desire to deliver a high-value, highly personalized experience.

The award-winning LuxuryPortfolio.com represents more $1 million+ properties than any other luxury network, leveraging high resolution photography and the latest mobile and video technology to create a cutting edge experience when browsing the world’s preeminent collection of fine properties.

550 GLOBAL AF FILIAT ES

128,000

4,000

SA L E S AS S O C I AT E S

OFFICES


A F F I L I ATES OF F I C ES SAL ES AS S OC I ATES SAL ES VOLU M E A NNUA L LY

OUR I N T E R N AT I O N A L NETWORK

CHRISTIE’S I N T E R N AT I O N A L R E A L E S TAT E

S O T H E BY ’ S I N T E R N AT I O N A L R E A LT Y

550

140

N/A

4,000

1,350

760

128,000

32,000

16,000

$351B

$95B

$70B

AFFILIATES

OUR INTERNATIONAL NETWORK

550

CHRISTIE’S SOTHEBY’S

140 N/A

OFFICES

OUR INTERNATIONAL NETWORK

4,000

CHRISTIE’S SOTHEBY’S

1,350 760

SALES ASSOCIATES

OUR INTERNATIONAL NETWORK

128,000

CHRISTIE’S SOTHEBY’S

32,000 16,500

S A L E S V O L U M E A N N U A L LY

OUR INTERNATIONAL NETWORK CHRISTIE’S SOTHEBY’S

$351B $95B $70B

SOURCE: CHRISTIE’S INTERNATIONAL REAL ESTATE COMPARATIVE METRICS CIRE VS SIR DATED JUNE 1, 2015. SALES VOLUME ANNUALLY IS U.S. ONLY.


leading real estate companies of the world Kentwood Real Estate is a member of Leading Real Estate Companies of the

QUICK FACTS

5,000+ CO M PA N I E S

World, providing our clients global reach when selling their home. Being a part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all – Leading Real Estate Companies of the World®. Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies

4,000 OFFICES

of the World® logo is a symbol of the finest local real estate professionals.

A RG E N T I N A | AUSTRAL IA | BAHAMAS | BELGIUM | BRI TI S H VI RGI N I S L ANDS C A N A DA | CAY MAN ISL ANDS | CHIN A | COSTA R I C A | C ZEC H REPUBLI C

128,000 SA L E S AS S O C I AT E S

D E N M A R K | DOMINICAN REP UBL IC | EN G L AND | FI JI | FRANC E F R E N C H W E ST IN DIES | G ERMAN Y | IN DON ESI A | I REL AND | I TALY JA M A I C A | JA PAN | MACEDON IA | MAURITIUS | MEXI CO | NEW ZEAL AND PA N A M A | P ORTUGAL | P UERTO RICO | ROMANI A | S I NGAPORE SI N T M A ARTEN | SOUTH AFRICA | SPAIN | SWI TZERL AND T R I N I DA D & TO BAGO | TURK EY | TURK S & CAICOS | UNI TED ARAB EM I RATES UN ITED STATES | U.S. VIRGIN ISL ANDS

55+ CO U N T RI E S


award-winning relocation services Every day, Kentwood’s Relocation Department looks after the complete real estate needs of people moving to and from Denver.

The Kentwood Relocation Service team is carefully trained in all aspects of individual, family, and corporate moves. We concentrate on the individual needs of each family and do all that we can to ensure that each family finds the right location and is happily settled into their new home. Kentwood’s corporate movers range in size from a handful of employees to major moves of several hundred families. Utilizing the full resources of the Kentwood Relocation Department, Kentwood Real Estate provides the expert service and support to assist Denver’s corporations and their people as they change, grow and prosper. As an affiliate of the prestigious Leading Real Estate Companies of the World® network, Kentwood had consecutive years with total sales over $2 billion from 2013-2017. The company looks forward to surpassing its previous records in 2018. Those connections make us a national and global real estate company working on your behalf. Leading RE affiliates also lead in the number of sales, with 20% more transactions than the closest competitor.

$ 62 BI LLI O N M O R E U. S. H O M E SA L E S VO LUM E IN 2016 T HAN OUR CLOS E S T COM P E T ITOR .

LEADING REAL ESTATE COMPANIES OF THE WORLD

$368 $306

RE/MAX $260

COLDWELL BANKER $225

KELLER WILLIAMS $150

BERKSHIRE HATHAWAY HOMESERVICES $127

CENTURY 21 $68

SOTHEBYS INTERNATIONAL REALTY $21

ERA

$19

BETTER HOMES & GARDEN REALTY EXECUTIVES

$17

HOMESMART

$12

REAL LIVING

$9

Volume shown in billions of dollars


who’s who in luxury real estate Since its debut in 1995, LuxuryRealEstate.com has become the number one

QUICK FACTS

1,757 B RA N DS

portal for luxury properties on the internet. Kentwood values its relationship with Luxury Real Estate, selling in excess of $200 billion in real estate annually. LuxuryRealEstate.com is the definitive source for luxury homes from around the world with its powerful marketing solutions and property visibility, Luxury Real Estate is an integral part of selling your home. Its network

5,141 OFFICES

contains all of the top luxury professionals from small boutique firms to large international brands.

68,961 SA L E S AS S O C I AT ES

2M+ PAGE VIE W P E R M O NT H

49,0 0 0 P ROPE RT I E S WI T H AN AVE RAGE P R I CE O F $ 2 , 2 5 8 , 3 9 7

NUMB ER 1 SE ARC HE S O N GO O GL E , B I NG, AN D YA H O O

69 CO U N T RI E S


W E

A R E

D E N V E R

R E A L

E S T A T E â„¢


SELLING WITH KENTWOOD


AN AGENT’S RESPONSIBILITIES Your Kentwood Agent will provide the luxury of personalized service and take care of it all, from specialized market knowledge to negotiating and closing your transaction.

EXPERT GUIDANCE

RESPONSIVENESS

• Provide a marketing strategy, a competitive market analysis

• Act in good faith at all times

and recommend an appropriate list price for the sale of

• Adhere to your instructions

your property

• Return all calls and emails promptly • Closely track dates and deadlines

• Market your property to buyers and other agents utilizing

all possible appropriate methods

ACCOUNTING • Make recommendations on staging, potential repairs and

cleaning your property, in order to make your home more

attractive to buyers

• Receive and monitor all earnest money deposits • Receive and deliver all documents in a timely manner

• Suggest quality professionals, including attorneys,

handymen, stagers and inspectors

• Guide you in making informed decisions leading to a

L O YA LT Y

satisfactory sale

• Present and respond to all offers in a timely manner • Negotiate the best price and terms possible, always

• Review final settlement statements

keeping your specific needs in mind

• Place your interests above all others • Keep your personal information strictly confidential • Ensure that all parties to the transaction are fully informed about any material facts that may affect the transaction


GENERAL STEPS IN THE KENTWOOD SELLING PROCESS AS YOUR AGENT I WILL:

EXPLAIN THE SELLING PROCESS

DETERMINE LISTING PRICE

FACILITATE CLOSING

CONDUCT SHOWINGS & GIVE FEEDBACK

DETERMINE & COORDINATE MARKETING STRATEGIES TO BEST FIT YOUR HOME

ATTRACT & SCREEN QUALIFIED BUYERS

PUBLICATION MARKETING

MULTIPLE LISTING SERVICE

PROPERTY WEBSITE

NEGOTIATE OFFERS

PRINT MATERIALS

OPEN HOUSE

SIGNAGE

HANDLE CONTRACT ADMINISTRATION

INTERNET MARKETING

EMAIL FLYER

REAL ESTATE WEBSITES

ORDER TITLE

ACCOMMODATE FINAL WALKTHROUGH

ENSURE COMMUNICATION AMONG ALL PARTIES

MEET APPRAISER

M O V I N G D AY

DIRECT BUYERS TO FINANCING OPTIONS

COORDINATE HOME INSPECTION


THE PEOPLE INVOLVED AND HOW COMMUNICATION TAKES PLACE

BUYER’S AGENT

BUYER

LENDER

LISTING AGENT

SELLER

TITLE COMPANY

INSPECTOR

ABOUT THE COMMISSION

SELLER TYPICALLY PAYS

LISTING AGENT’S BROKERAGE OFFICE

LISTING AGENT

SOMETIMES BUYER PAYS

BUYER AGENT’S BROKERAGE OFFICE

BUYER’S AGENT


STRATEGIC PRICING FOR THE BEST EXPOSURE

Timing and pricing for your home is imperative to a satisfactory sale.

HI

HIGHER P RICES ATTRACT FEW ER BUY ERS

GH ER

Your Kentwood agent will

PR

price in the best time.

E

factors to get the best

IC

help you analyze these

FAIR MARKET VALUE

LO WE R RP IC

PRICE OF YOUR HOME,

E

THE HIGHER THE ASKING

LOW ER P RICES ATTRACT MANY BUY ERS

THE FEWER INTERESTED BUYERS YOU WILL HAVE.

NUMBERS OF BUYERS

TIMING IS EVERYTHING

A new listing will generate interest from agents and potential buyers. After they have viewed the property, interest will decline, which makes it crucial to list your property at the right price when it first goes on the market.

WEEK 1: GROWING AWARENESS

WEEK 2: HIGH AWARENESS

WEEK 3: DECLINING AWARENESS

WEEK 4: CONTINUED DECLINE

A new property on the market generates a high level of interest.

Peak market awareness during the first two weeks on the market.

Declining awareness and interest as other new properties arrive on the market.

Continued decline in awareness and interest.

SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® | PROFILE OF HOME BUYERS AND SELLERS 2017


WHERE DO BUYERS FIND THE HOME THEY PURCHASE? A successful sale is based on understanding the buyer. Your Kentwood agent understands how to market your home based on the knowledge of where buyers come from and will create a comprehensive marketing plan to fit your needs and your home.

FIRST STEP TAKEN IN BUYING PROCESS

ALL BUYERS

FIRST-TIME BUYERS

REPEAT BUYERS

VERY USEFUL

SOMEWHAT USEFUL

NOT USEFUL

LOOKED ONLINE FOR PROPERTIES FOR SALE CONTACTED A REAL ESTATE AGENT LOOKED ONLINE FOR INFO ABOUT THE HOME BUYING PROCESS CONTACTED A BANK OR MORTGAGE LENDER DROVE BY HOMES / NEIGHBORHOODS TALKED WITH A FRIEND OR RELATIVE ABOUT THE HOME BUYING PROCESS VISITED OPEN HOUSES

USEFULNESS OF INFO SOURCES

88%

WEBSITE

12%

79%

REAL ESTATE AGENT

18%

76%

TABLET OR MOBILE DEVICE

23%

56%

ONLINE VIDEO SITE

39%

47%

HOME BUILDER

44%

40%

OPEN HOUSE

34%

YARD SIGN

27%

RELOCATION COMPANY

22%

BILLBOARD

20%

TELEVISION

BOOK OR MAGAZINE

16%

PRINT NEWSPAPER AD

15%

51%

1% 3% 2% 5%

9%

53%

7%

59%

7%

22% 20%

58% 65% 67% 70%

15% 18% 15%

SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® | PROFILE OF HOME BUYERS AND SELLERS 2017


T H E I N T E R N E T A N D R E A LT O R S ® – R E A C H I N G B U Y E R S Kentwood knows that the internet is the most important way to reach buyers and has created a sophisticated online strategy to market your home including DenverRealEstate.com, search engine optimization (SEO) and syndication to top real estate websites.

WHERE BUYERS FOUND THE HOME THEY PURCHASED, 2007 - 2017

(Percentage Distribution)

50%

INTERNET

30%

R E A L E S TAT E A G E N T

10%

YA R D S I G N / O P E N H O U S E S I G N

F R I E N D , R E L AT I V E O R N E I G H B O R

2007

2008

2009

2010

2011

SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® | PROFILE OF HOME BUYERS AND SELLERS 2017

2012

2013

2014

2015

2016

2017


REFERENCES FOR SELLERS ADDITIONAL HELPFUL I N F O R M AT I O N & R E S O U R C E S


I N F O R M AT I O N E V E RY S E L L E R S H O U L D K N O W As the seller, you may be responsible for the following estimated expenses associated with the sale of your Denver home:

BROKER’S COMMISSION

KENTWOOD CLIENT COMMISSION

TITLE INSURANCE ( A P P R OX I M AT E ) *Discounts may apply for re-issue rates *Includes owners extended coverage

Percentage of sales price

$295 per transaction

Sliding scale based on sale price $150,000 : $1,210 $500,000 : $1,857 $750,000 : $2,295 $1,000,000 : $2,732 Over $1 million, approximately $1.65 per $1,000 of sales price

I M P R O V E M E N T L O C AT I O N C E R T I F I C AT E ( I L C)

$250 - $400

(If needed per contract)

WAT E R E S C R O W

P R O R AT E D U T I L I T I E S & AS S E S S M E N T

RECORDING FEES

H O M E O W N E R S AS S O C I AT I O N (HOA) FEES

H O A D O C U M E N T R E T R I E VA L

R E L E AS E T R A C K I N G F E E

TITLE CLOSING FEE

$250 - $1,000 with balance refunded to seller

For expenses incurred, but not paid, up to the date of closing

$50 - $100

Per the contract and as assessed by the HOA

$100 - $175

$25 per payoff

$150

SOURCE: LAND TITLE GUARANTEE COMPANY *COSTS ARE APPROXIMATIONS AND MAY VARY


It is important for your home to look its best when going on the market. Your Kentwood agent can advise you on enhancements and give you referrals for preparing your home for sale.

BE FO RE P U T T I N G YO U R H O ME O N T H E M AR KE T, YO U C A N E N H A N C E I T S I N T E RI O R BY: • Cleaning every room and removing clutter. This alone will make your house appear bigger and brighter. • Renting units to move furniture out of a crowded room. • Hiring a professional cleaning service every few weeks while the house is on the market. • Removing items from kitchen counters, closets and attics. • Re-surfacing soiled or strongly colored walls with a neutral shade, such as off-white or beige, and applying the same color scheme to carpets and flooring. • Checking and repairing cracks, leaks and signs of dampness in the attic and basement, as well as repairing cracks, holes or damage to plaster,

enhance your home for a quicker sale

wallboards, wallpaper, paint and tiles. • Replacing broken or cracked window panes, molding and other woodwork. • Inspecting and repairing plumbing, heating, cooling and alarm systems. • Repairing dripping faucets and shower heads. • Buying new towels for the bathrooms to be displayed when prospective buyers visit. • Sprucing up a kitchen in need of major remodeling with new cabinet knobs, window treatments and a coat of neutral paint. • Consider bringing in a professional stager to set the scene throughout your home.


ENHANCE EXTER I O R AND C UR B AP P E AL BY:

W H E N S H OW I N G YO U R H O ME :

Keeping the lawn manicured and watered regularly.

Trimming hedges, weeding flower beds and pruning

arrive. Make certain the temperature is comfortable. Turn on all lights.

trees regularly. •

Checking the foundation, steps, walkways, walls and

Inspecting doors and windows for peeling paint.

Cleaning and aligning gutters.

Inspecting and clearing the chimney.

Repairing and replacing loose or damaged roof

Keep pets out of the way temporarily unless they are quiet and well behaved.

patios for cracks and crumbling. •

Open drapes and curtains before prospective buyers

Soft background music is acceptable, but blaring stereos, radios and televisions will impede discussions.

Never apologize for the appearance of your home. After all, it’s been lived in. Let your Kentwood agent react to comments.

shingles.

Plan on vacating during the showing period. Potential buyers may feel like intruders and hurry through your

Repairing and repainting loose siding and caulking.

Keeping walks neatly cleared of snow and ice in winter.

Adding colorful annuals near the front entrance in spring and summer.

Re-sealing an asphalt driveway.

Keeping your garage door closed.

Applying a fresh coat of paint to the front door.

home if you are there.


A QUICK GUIDE TO AGENCY TERMS SELLER’S AGENT

A seller’s agent works solely on behalf of the seller to promote the interests of the seller with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the seller. The seller’s agent must disclose to potential buyers all adverse material facts actually known by the seller’s agent about the property. A separate written listing agreement is required which sets forth the duties and obligations of the broker and the seller.

BUYER’S AGENT

A buyer’s agent works solely on behalf of the buyer to promote the interests of the buyer with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the buyer. The buyer’s agent must disclose to potential sellers all adverse material facts actually known by the buyer’s agent, including the buyer’s financial ability to perform the terms of the transaction and, if a residential property, whether the buyer intends to occupy the property. A separate written buyer agency agreement is required which sets forth the duties and obligations of the broker and the buyer.

TRANSACTION-BROKER

A transaction-broker assists the buyer or seller or both throughout a real estate transaction by performing terms of any written or oral agreement, fully informing the parties, presenting all offers and assisting the parties with any contracts, including the closing of the transaction without being an agent or advocate for any of the parties. A transaction-broker must use reasonable skill and care in the performance of any oral or written agreement, and must make the same disclosures as agents about all adverse material facts actually known by the transaction-broker concerning a property or a buyer’s financial ability to perform the terms of a transaction and, if a residential property, whether the buyer intends to occupy the property. No written agreement is required.

CUSTOMER

A customer is a party to a real estate transaction with whom the broker has no brokerage relationship because such party has not engaged or employed the broker, either as the party’s agent or as the party’s transaction-broker.


A G LO S S A RY O F C O M M O N R E A L E S TAT E T E R M S

APPRAISER

The person who decides the market value of a home based on its condition and the selling prices of comparable homes recently sold in the area. His or her job is to compute a fair estimate of market value to help the lender determine a reasonable loan amount.

AS S E S S O R

A public official who appraises property for tax purposes, determining the assessed value, not the tax rate.

CLOSING

The conclusion of a real estate transaction, which includes delivery of a deed, financial adjustments, signing of notes and disbursement of funds necessary to the sale or loan.

CONTINGENCY

CONVENTIONAL LOAN

F I X E D - R AT E L O A N

A condition that must be met before a contract is binding. For example, the sale of a home might be contingent upon the seller paying for certain repairs, resulting from buyer’s inspection.

A loan made with real estate as security and not involving government participation in the form of insuring (FHA) or guaranteeing (VA) the loan.

A loan with the same rate of interest for the life of the loan.

HOMEOWNER’S POLICY

I N T E R E S T R AT E C A P

OPEN MORTGAGE

A multiple-peril insurance policy commonly called a package policy. Available to owners of private homes, it covers the dwelling and contents in case of theft, fire, or wind damage, as well as liability for property damage and personal liability.

POINT

A point is a dollar amount paid to a lender for making a loan, each point being equal to one percent of the loan amount, also called a discount point.

The maximum interest rate charge allowed on an adjustable-rate loan for any one adjustment period during the life of the loan.

R E A LT O R

A member of the National Association of Realtors who subscribes to a strict code of ethics.

A mortgage that may be repaid in full at any time over the life of the loan without a prepayment penalty.

TITLE

Documentary evidence of the right to or ownership of property, which in real estate is the deed. Title may be acquired through purchase, inheritance, gift or exchange, as well as through foreclosure of a mortgage.


All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.

2018 Seller Book // Kentwood Denver Tech Center  
2018 Seller Book // Kentwood Denver Tech Center