K E N T W O O D
W I T H
C O N F I D E N C E
every step of the way
C I T Y
P R O P E R T I E S
O UR M I S S I O N W E A R E I N N O VAT O R S S E E K I N G U N PA R A L L E L E D M A R K E T I N G A N D S U P E R I O R I N T E R N E T T E C H N O LO GY, P O S I T I O N I N G O U R C L I E N T S AT T H E T O P. Kentwood Real Estate is dedicated to the legacy of being “Colorado’s Premier Real Estate Company” through the highest producing, most knowledgeable, caring and experienced sales team in the country, offering the highest quality customer service experience.
K E N T W O O D R E A L E S TAT E A T R U S T E D N A M E I N M E T R O D E N V E R R E A L E S TAT E . Founded in 1981, Kentwood Real Estate recently celebrated 36 years as one of the most trusted names in Denver real estate. Kentwood had consecutive years with total sales over $2 billion from 2013-2017. The company looks forward to surpassing its previous records in 2018. Kentwood is comprised of over 190 top-producing real estate professionals operating from three strategically located offices in the metro Denver area. Our brokers and management team are dedicated to superior customer service and unmatched expertise in all segments of the market. We also offer comprehensive relocation services through our affiliation with the Leading Real Estate Companies of the World. Kentwood’s marketing programs, family environment, and long-term relationships with clients are also company hallmarks. A company is only as good as its people. Striving for excellence has become a tradition with Kentwood Real Estate. It shows in the performance of every Kentwood broker associate and each member of the support staff. Locally operated, with a strong and experienced support staff, Kentwood assists with every facet of a sale or purchase. The Kentwood professionals know the real estate business inside and out, and are unmatched in knowledge of the residential market in the Denver metro area. As Denver’s largest independent brokerage, we provide dedicated and personalized service. Reputation is what a successful real estate company is all about. Kentwood carefully selects its agents, who have achieved some of the nation’s highest real estate volumes and have established a reputation as individuals of dedication, integrity, and personalized service. Every Kentwood broker associate is full-time and averages 20 years of experience selling residential real estate. Kentwood professionals have also held numerous leadership positions in the industry, communities and neighborhoods, and are active in their local Boards of Realtors. The offices of Kentwood Real Estate are located in the Denver Tech Center, Cherry Creek North, and in lower Downtown Denver (the latter known to locals as LoDo). Kentwood Real Estate provides broadbased services to communities throughout the Denver metropolitan area. Looking ahead, the strength of Kentwood Real Estate comes not only from our past, but from our ability to embrace our future. Our ability to accurately project future trends affecting our customers and clients provides assurance that you are in the best possible hands. You will benefit from our knowledge and expertise in the latest areas of technology, market trends and relocation strategies while maintaining the good, old-fashioned customer service and personal attention that has earned Kentwood its prestigious reputation.
k e n t w o o d r e a l e s tat e
COLORADO’S PREMIER SOURCE FOR “CITY AND CITY-CLOSE” D E N V E R R E A L E S TAT E
Our experienced brokers know Denver better than any real estate professionals in the city. Whether seeking a loft in LoDo, a historic bungalow in Washington Park, a mansion in Country Club, a flat in The Highlands, or a retreat in the foothills Kentwood City Properties is the only brokerage you need. We can also help with your relocation needs to and from anywhere around the globe. Conveniently located across from Union Station, our 50-plus full-time brokers offer unparalleled service. Our location provides outstanding access to Denver’s most desired pedestrian neighborhoods, and our boutique-style presence provides a great setting to showcase our listings. Open seven days a week, you can preview our office online at KentwoodCity.com and DenverRealEstate.com before visiting firsthand. We have numerous open houses most weeks, and you can enjoy virtual tours on our websites. Kentwood City Properties is also the leading expert on new housing trends and we are the exclusive listing firm for many of Denver’s finest developers. These venues provide remarkable diversity in location, finish, amenities and price. Our listings provide buyers with an extraordinary inventory of existing and upcoming homes from which to choose, and we know and show competitor listings as well. Denver and its diverse neighborhoods offer a vibrant lifestyle secondto-none. Denver is a wonderful place to live, work, and play, and Kentwood City Properties features real estate opportunities and services beyond the mainstream. Visit us soon.
kentwood city properties
2 0 1 7 M A R K E T S H A R E T O TA L S
KENTWOOD REAL ESTATE
MKT 6.3%
LIV SOTHEBY’S
MKT 5.1%
COLDWELL BANKER
MKT 4.9%
CHERRY CREEK PROPERTIES
MKT 4.1%
KELLER WILLIAMS DTC
MKT 4.1%
RE/MAX ALLIANCE
MKT 4.1%
RE/MAX MASTERS
MKT 4.1%
MKT 4.1%
MKT 4.1%
RE/MAX MASTERS
YOUR CASTLE
SOURCE: BROKER METRICS Criteria: Arapahoe, Denver, Douglas County.
BUY
LIST
MKT 4.1%
PORCHLIGHT
2017 CLOSED SALE S VO LUM E
$2,221,517,683
$2,217,475,656
2016
2017
2015
2014
$2,381,298,867
$2,082,431,984
$1,122,053,866
2010
2011
2,231
2,326
2,352
2012
2013
$1,718,516,376
$1,102,798,704
2009
$904,038,716
2,611
2,164
2007
2,753
2008
$1,383,261,000
2006
$1,048,219,060
$1,396,086,985
2005
3,272
3,011
2,973
$1,401,071,170
2004
3,548
3,905
3,776
3,996
4,485
3,548
$1,245,666,220
2,782
2,766
2002
2,821
2003
$1,021,497,569
2001
$1,069,583,651
$1,024,370,152
2017 CLOSED SALE S T RANSAC T I O NS
$2,185,929,162
$2,217,475,656
N U M B
E
R
O
N
E
IN COLORADO FOR SALES VOLUME PER AGENT
When compared to RISMedia Real Estate Magazine’s 2017 Power Broker Survey, Kentwood Real Estate ranked #1 in Colorado and #4 nationally for highest average volume sold per associate in 2016. Kentwood is comprised of three Denver real estate offices, located in Downtown Denver, Cherry Creek and The Denver Tech Center with a total of 190 agents. Kentwood had four consecutive years with total sales over $2 billion from 2013 to 2017. The company looks forward to surpassing its previous records in 2018.
N AT I O N A L RA N K I N G • SA L E S VO LU M E P E R AS S O C I AT E COMPANY S TAT E
SA L E S AS S O CI AT E S
SA L E S VO LUM E
SA L E S VOLUME P E R ASSOCIAT E
1. Hilton & Hyland
CA
150
$2,853,556,334
$19,023,709
2. Washington Fine Properties
DC
150
$2,262,614,090
$15,084,094
3. Paragon Real Estate Group
CA
162
$2,145,335,000
$13,242,809
4. KENTWOOD REAL ESTATE
CO
190
$2,221,517,683
$11,692,198
5. Slifer Smith & Frampton
CO
150
$1,646,846,423
$10,978,976
6. Hasson Company
OR
173
$1,854,529,396
$10,719,823
7. Decker Bullock Sotheby’s International Realty
CA
172
$1,825,986,949
$10,616,203
8. Today Sotheby’s International Realty
CA
81
$810,742,246
$10,009,164
W E
A R E
D E N V E R
R E A L
E S T A T E â„¢
GIVING BACK TO THE COMMUNITY Kentwood as a local company has always taken pride in being a good neighbor and today, Kentwood Real Estate continues to support numerous civic and community endeavors. Every year, Kentwood and its agents demonstrate their commitment to the community by volunteering and supporting local charities and events.
ACE Scholarships African School Assistance Project Alzheimer’s Association American Heart Association Amp The Cause Anchor Center for Blind Children ASPCA Barth Hotel Be the Gift Big Brothers, Big Sisters of Colorado Bonfils Blood Center Boy Scouts Troop 199 Brent’s Place Byers Middle School Camp Wapiyapi Cancer League of Colorado Castle Rock Firefighters Cherry Hills Land Preserve Cherry Hills Village Elementary Cherry Park Children International Children’s Hospital Children’s Diabetes Foundation City Lax Civic Center Conservancy Clyfford Still Museum Coalition for the Homeless Colorado Agency for Jewish Education Colorado Cancer Foundation Colorado College Colorado Haiti Project Colorado Outward Bound School Colorado Ovarian Cancer Alliance Colorado Pet Pantry Colorado Police Officer’s Foundation Colorado Public Radio Colorado Shares Food Drive Colorado University Sustainable Excellence Initiative Colorado Wind Ensemble Community Shares of Colorado CU Denver School of Business Culture Haus D.E.A. Survivors Fund Dennison Elementary School Denver Art Museum Denver Bike Share - B Cycle Denver Botanic Gardens Denver CASA Denver Children’s Home Denver Dumb Friends League Denver Film Society Denver Hospice Denver Kids Denver Metropolitan Major League Baseball Stadium District Board
Denver Rescue Mission Denver Urban Matters DMK Rehoming Don Miguel Charities Downtown Denver Partnership Eastern Star Masonic Retirement Campus Families First First Descents Flatirons Community Church Food Bank of the Rockies Food for the Poor Forgotten Felines Rescue Friends of Manual Friends of Painting and Sculpture Front Rangers Cycling Club Girl Scouts of America Girls, Inc. Glery Ross Foundation Global Down Syndrome Golden High School GoodWill Colorado Greater Park Hill Community GreenPeace Habitat for Humanity of Metro Denver Highland United Neighbors Inc. Hope’s Promise Orphan Ministries Invest in Kids Jewish Colorado Justice Rescue Kempe Foundation Komen Colorado Ladies of Charity - Holy Ghost Church Leukemia and Lymphoma Society Littleton Life Center LoDo Cares LoDo District, Inc Make-a-Wish Foundation Mercy House Metro Caring Mile Hi Youth Corp Mile High Early Learning Morris Animal Foundation Most Precious Blood Muscular Dystrophy - Samples Concert Museum of Contemporary Art National Western Stock Show NPR NSCD Optimist International Parkinson’s Association of the Rockies PetBucks Plan JeffCo Planned Parenthood of the Rocky Mountains Porter Hospice Program
Pradera Project Angelheart Project Cure Project Pave Race for Research Ralston Elementary School RedLine Regis Jesuit High School Regis University Rocky Mountain Feline Rescue Roundup River Ranch SafeHouse Denver Salvation Army Santa Claus Shop Sara’s Home Save the Children Shining Stars Foundation Shriners Hospital Siena Smile Train Soles 4 Souls South Metro Food Bank St. Jude Children’s Hospital Temple Sinai Tennyson Center The Challenge Foundation The Colorado Ballet The Delores Project The Humane Society of the United States The Jewish Experience The Kitchen Community The Melanoma Research Foundation The Third Way Center Theodore Roosevelt Medora Foundation There with Care Toys for Tots Unified Lacrosse University of Notre Dame Charities University of Wisconsin Mile High Alumni Veterans of Foreign Wars Washington Park East Neighborhood Association WeeCycle West Middle School Wild Animal Sanctuary Women Who Wine and Who are Charitable Women’s Bean Project Women’s Global Empowerment Fund World Wildlife Fund Wounded Warrior Project Zara Project
N O N - P R O F I T S , C H A R I T I E S , C I V I C & C O M M U N I T Y E N D E AV O R S SUPPORTED BY KENTWOOD AGENTS
USING KENTWOOD MARKETING KENTWOOD’S TECHNOLOGY HELPS YOU SELL YOUR HOME
A L L D E N V E R M E T R O L I S T I N G S can be viewed 24/7 on the continually updated DenverRealEstate.com. Kentwood has deployed cutting-edge technology in order to give you the most robust search tools, and information about brokers, home buyer resources, and market data. Get to know Denver by browsing through our in-depth community profiles. With our “Property Alerts” feature, you can save searches, share properties, and automatically keep your Kentwood realtor up to date with what you like. You can also create an account by using your Facebook or Google login information. The cornerstone of DenverRealEstate.com is our Advanced Interactive Mapping (AIM) feature. Consumer studies show that home buyers prefer visually oriented, interactive property searches. We provide a unique map-based property search that allows you to search for just the right home and neighborhood.
D E N V E R R E A L E S TAT E . C O M C A N P R O V I D E A L L O F T H E T O O L S YO U N E E D FOR PRODUCTIVE PROPERTY SEARCHES, INCLUDING:
• Real time, dynamic search functionality • Display of all property listing data on the map according to the search characteristics from your selection • The ability to draw custom search boundaries using the interactive ‘polygon’ search tool • Point-of-Interest Plotting, enabling the buyer to search for area shops, services and amenities such as restaurants and schools • Satellite photos of entire search areas as well as close-up “Street View” photographs of any neighborhood • Market Data And Statistics • Relevant information that aligns with your Denver lifestyle. Categories include Events, Restaurants, Things to Do, Theatre And Arts, Music And Concerts, and Sports
WEB TRAFFIC SOURCES
S E A R C H E N G I N E O P T I M I Z AT I O N ( S E O) Search Engine Optimization (SEO) is a system of methods used to enhance a website’s ranking in the natural search results of search engines. This includes
27.9%
optimizing many factors including the use of relevant keywords and making sites web compliant, to name a few.
ORGANIC SEARCH 166,9 8 9
50.6%
DIRECT TRAFFIC 302, 2 57
13.6%
REFERRING SITES 81,562
7.8%
SOCIAL TRAFFIC 46,52 3
SITE USAGE
597,804 59.12%
TOTA L V I S I T S
NEW VISITS
2,743,322 4.59 3:41
PAG E V I E WS
AV E RAG E PAG E V I E WS P E R V I S I TO R
AV E RAG E T I ME O N S I T E (MI N U T E S)
SOURCES BY LOCATION
H I GHEST CONCEN T RAT I ON
597,804 V I S I T S F R O M 200 COUNTRIES / TERRITORIES
LOW ER CONCENTRATION
LOW EST CONCENTRATION
UNI TED STATES . . . . . . . . . 548,377
I NDI A . . . . . . . . . . . . . . . . . . . . . . . 2,528
C A NADA . . . . . . . . . . . . . . . . . . . . 8,502
RUSSI A . . . . . . . . . . . . . . . . . . . . . 1,835
B RAZI L . . . . . . . . . . . . . . . . . . . . . 4,636
FRANCE . . . . . . . . . . . . . . . . . . . . 1,545
UNI TED KI NG DO M . . . . . . . . . 3,668
G ER MANY . . . . . . . . . . . . . . . . . . 1,223
P H I L I PPI NES . . . . . . . . . . . . . . . 2,910
SWI TZER L AND . . . . . . . . . . . . . 1,175
AU STRAL I A . . . . . . . . . . . . . . . . . 2,668
THE MOBILE MOVEMENT As potential buyers search neighborhoods and discover properties, they expect to be able to get more information in real time on their mobile device. Kentwood’s comprehensive, easy to use mobile website with custom search capability, puts relevent properties in the buyer’s hands.
MOBILE VISITS Total mobile visits to DenverRealEstate.com increased 5% from 2016 to 2017:
2017
241,051
2016
239,808
MOBILE DEVICES Top mobile devices used to visit DenverRealEstate.com in 2017:
IPHONE
117,802
IPAD
42,424
ANDROID
51,499
WHERE DO KENTWOOD LISTINGS APPEAR ONLINE? Listing syndication maximizes a home’s exposure and a brokerage’s online presence. Kentwood gives your home the most exposure by syndicating the listing of your home to these popular sites with thousands of unique users every day and millions of page views every month.
YO U R H O M E WI L L B E ADVE RT I S E D ON TH ES E TO P RATED S I TES AND NUMERO US OTH ER S: *RAT ED TOP 5 REA L ESTATE SITES BY INM A N NEWS 2 014
1
2
Z I L LOW.CO M 4 4 .9 M I LLI ON V I S I TS P E R M ON TH 1 1 . 39 % M A R K E T S H A R E
T RU L I A .CO M 33.9 M I LLI ON V I S I TS P E R M ON TH 7.72% M A R K E T S H A R E
3
RE A LTO R.CO M 28 . 8 M I LLI ON V I S I TS P E R M ON TH 6. 56% M A R K E T S H A R E
4
H O ME S .YA H O O.CO M 1 9 M I LLI ON V I S I TS P E R M ON TH 4 . 34 % M A R K E T S H A R E
5
H O ME S .CO M 1 7. 2 M I LLI ON V I S I TS P E R M ON TH 3.9 2% M A R K E T S H A R E
A D D I T I O N A L S Y N D I C AT E D S I T E S I N C L U D E : R E A LT Y T R A C . C O M • L A K E H O M E S U S A . C O M • L A N D W A T C H . C O M • H O M E W I N K S . C O M P R O P E R T Y P U R S U I T. C O M • P R O P E R T Y S H A R K . C O M • H O T PA D S . C O M • VA S T. C O M • O O D L E . C O M P R O P B OT.CO M • P R O P E R A Z Z I .CO M • F R O N T D O O R .CO M
EVERY KENTWOOD LISTING GETS ITS OWN WEBSITE Signs and the Internet are two of the leading sources used by prospective buyers to find their next home. Kentwood has combined these two advertising mediums into a unique marketing program that will help you sell your home faster.
Your home will be advertised around the globe on the Internet via its own unique Individual Property Website (IPW). In order to make the process of finding your home easy, our agents will typically register a simple and specific domain name for that property. These web addresses can also be included on a rider over the Kentwood ‘For Sale’ sign. A prospective client passing by can use their mobile device to view a complete online brochure, including outstanding photographs, a property description, price, and agent contact information.
QUICK FACTS
M AT T E R P O R T 3 D C A M E R A T E C H N O LO GY Kentwood Real Estate is known for its use of advanced technology, helping to position our clients at the top. Among these high-tech tools is the Matterport Pro 3D Camera. For years, the real estate industry has offered “virtual tours” that were comprised of individual still images faded in and out with added motion caused
50-100 S C A N S P E R P RO P E RTY
by zooming in or out of the image. However, in today’s market buyers and sellers desire more, especially when it comes to interactivity.
Kentwood was among the first real estate companies to utilize the Matterport Camera and accompanying rendering software that takes virtual tours to a new
1-2 H O U RS D U RAT I O N / SH O OT
amazing level. The camera allows for any prospective buyer to virtually walk through a property with full 360-degree views taken from multiple perspectives throughout the property. The Matterport camera uses not only 2D and 3D images to create these virtual environments, but also depth sensing lasers to provide accurate and immersive renderings of every angle of a home’s interior, as well as floorplans.
24 H O U RS T U RN A RO U N D TIME
email marketing
W I T H O U R E - F LY E R P R O G R A M , YOUR PROPERTY CAN REACH
701
H E L M W E AV E R H E L M . C O M
H E L M • W E AV E R • H E L M
G R A P E ST R E E T
K E N T W O O D R E A L E S TAT E
M AYFAIR
|
H I L LTO P
10,000+ BROKERS IN THE DENVER AREA Thousands of highly qualified prospects receive email notification when properties are updated on
Timeless red brick Tudor, ideally positioned on a wonderful tree-lined street.
Three bedrooms on the main level including private master suite with high ceilings & en suite bath.
Handsome combination of classic details & modern updates, filled with character & light.
Both master bath & hall bath have been impeccably maintained and updated including glass block walls, hall bath with white tile & beadboard wainscoting.
Hardwood floors, crown molding, designer paint finishes and plantation shutters.
our website, which occurs daily. We also send email
Turreted entrance leads to spacious, sunny living room with fireplace. Dining room with French doors to large family room, featuring an exposed brick wall and bay window.
marketing pieces to our network of brokers, which
Updated kitchen featuring cherry wood cabinetry, Dacor oven, gas cooktop, Bosch dishwasher.
Lower level comprised of a spacious rec room, laundry, half bath and storage/mechanical room. Entertain with ease on the large flagstone patio with gas firepit in the attractive, maturely landscaped backyard. A short walk to 6th Avenue Parkway, parks, restaurants, and just minutes to Cherry Creek & downtown!
9 SEDGWICK DRIVE
reach 10,000+ brokers in the Denver metro area alone. Kentwood also hosts a Broker Open program,
DEVONSHIRE, CHERRY HILLS VILLAGE • $3,745,000
SIX BEDROOMS
ARAPAHOE COUNTY
TEN BATHROOMS
13,036 FINISHED SQUARE FEET
SEPARATE GUEST APARTMENT
14,404 TOTAL SQUARE FEET
COMPOSITION SHINGLE ROOF
1.11 ACRE LOT
marketing Kentwood properties for a company-wide Broker Open event once a month. This promotes your property to a network of brokers to bring
PAT T I HELM 7 20 • 201 • 6 57 3
LIBBY W EAVER 3 0 3 • 8 7 0 • 9 93 0
PAM EL A HELM 3 0 3 • 54 8 • 1 9 96
All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.
qualified buyers.
V I S I T O N L I N E AT 7 0 1 G R A P E . C O M G I NA
L O R E N Z E N
3 03 . 5 7 0. 2 04 2 Gi n a @ Ke ntwo o d. co m Gi n aLo re n ze n . co m # 1 A ge nt in 2 01 6 fo r all t h re e Ke nt wo o d of f ice s All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.
the kentwood gallery
Our home-selling clients enjoy the finest marketing programs in the business, with the Kentwood Gallery serving as just one example of our vast arrray of marketing tools. Local distribution to approximately 80,000 highly targeted households in the Denver Metro Area and distribution with the Denver Business Journal and LoDo news. A variety of advertising options allow our brokers to provide their seller’s properties with the best placement and display.
KENTWOOD GALLERY DIGITAL EDITION •
View the entire magazine online
•
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•
Browse individual home tours directly from the magazine
•
Send a link to share the publication
luxury portfolio international Luxury Portfolio provides the tools to drive growth and innovation, including access to empowering technologies that result in better decisions, and coveted partnerships in the growing lifestyle market.
AN EXCLUSIVE NETWORK OF INDEPENDENT BROKERAGES The exclusive selection of independent brokerages who are invited to be part of Luxury Portfolio offer the local expertise and exceptional service that today’s experienceoriented affluent demand. Diverse in geography and demographic, the Luxury Portfolio network is united by a desire to deliver a high-value, highly personalized experience.
The award-winning LuxuryPortfolio.com represents more $1 million+ properties than any other luxury network, leveraging high resolution photography and the latest mobile and video technology to create a cutting edge experience when browsing the world’s preeminent collection of fine properties.
550 GLOBAL AF FILIAT ES
128,000
4,000
SA L E S AS S O C I AT E S
OFFICES
A F F I L I ATES OF F I C ES SAL ES AS S OC I ATES SAL ES VOLU M E A NNUA L LY
OUR I N T E R N AT I O N A L NETWORK
CHRISTIE’S I N T E R N AT I O N A L R E A L E S TAT E
S O T H E BY ’ S I N T E R N AT I O N A L R E A LT Y
550
140
N/A
4,000
1,350
760
128,000
32,000
16,000
$351B
$95B
$70B
AFFILIATES
OUR INTERNATIONAL NETWORK
550
CHRISTIE’S SOTHEBY’S
140 N/A
OFFICES
OUR INTERNATIONAL NETWORK
4,000
CHRISTIE’S SOTHEBY’S
1,350 760
SALES ASSOCIATES
OUR INTERNATIONAL NETWORK
128,000
CHRISTIE’S SOTHEBY’S
32,000 16,500
S A L E S V O L U M E A N N U A L LY
OUR INTERNATIONAL NETWORK CHRISTIE’S SOTHEBY’S
$351B $95B $70B
SOURCE: CHRISTIE’S INTERNATIONAL REAL ESTATE COMPARATIVE METRICS CIRE VS SIR DATED JUNE 1, 2015. SALES VOLUME ANNUALLY IS U.S. ONLY.
leading real estate companies of the world Kentwood Real Estate is a member of Leading Real Estate Companies of the
QUICK FACTS
5,000+ CO M PA N I E S
World, providing our clients global reach when selling their home. Being a part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all – Leading Real Estate Companies of the World®. Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies
4,000 OFFICES
of the World® logo is a symbol of the finest local real estate professionals.
A RG E N T I N A | AUSTRAL IA | BAHAMAS | BELGIUM | BRI TI S H VI RGI N I S L ANDS C A N A DA | CAY MAN ISL ANDS | CHIN A | COSTA R I C A | C ZEC H REPUBLI C
128,000 SA L E S AS S O C I AT E S
D E N M A R K | DOMINICAN REP UBL IC | EN G L AND | FI JI | FRANC E F R E N C H W E ST IN DIES | G ERMAN Y | IN DON ESI A | I REL AND | I TALY JA M A I C A | JA PAN | MACEDON IA | MAURITIUS | MEXI CO | NEW ZEAL AND PA N A M A | P ORTUGAL | P UERTO RICO | ROMANI A | S I NGAPORE SI N T M A ARTEN | SOUTH AFRICA | SPAIN | SWI TZERL AND T R I N I DA D & TO BAGO | TURK EY | TURK S & CAICOS | UNI TED ARAB EM I RATES UN ITED STATES | U.S. VIRGIN ISL ANDS
55+ CO U N T RI E S
award-winning relocation services Every day, Kentwood’s Relocation Department looks after the complete real estate needs of people moving to and from Denver.
The Kentwood Relocation Service team is carefully trained in all aspects of individual, family, and corporate moves. We concentrate on the individual needs of each family and do all that we can to ensure that each family finds the right location and is happily settled into their new home. Kentwood’s corporate movers range in size from a handful of employees to major moves of several hundred families. Utilizing the full resources of the Kentwood Relocation Department, Kentwood Real Estate provides the expert service and support to assist Denver’s corporations and their people as they change, grow and prosper. As an affiliate of the prestigious Leading Real Estate Companies of the World® network, Kentwood had consecutive years with total sales over $2 billion from 2013-2017. The company looks forward to surpassing its previous records in 2018. Those connections make us a national and global real estate company working on your behalf. Leading RE affiliates also lead in the number of sales, with 20% more transactions than the closest competitor.
$ 62 BI LLI O N M O R E U. S. H O M E SA L E S VO LUM E IN 2016 T HAN OUR CLOS E S T COM P E T ITOR .
LEADING REAL ESTATE COMPANIES OF THE WORLD
$368 $306
RE/MAX $260
COLDWELL BANKER $225
KELLER WILLIAMS $150
BERKSHIRE HATHAWAY HOMESERVICES $127
CENTURY 21 $68
SOTHEBYS INTERNATIONAL REALTY $21
ERA
$19
BETTER HOMES & GARDEN REALTY EXECUTIVES
$17
HOMESMART
$12
REAL LIVING
$9
Volume shown in billions of dollars
who’s who in luxury real estate Since its debut in 1995, LuxuryRealEstate.com has become the number one
QUICK FACTS
1,757 B RA N DS
portal for luxury properties on the internet. Kentwood values its relationship with Luxury Real Estate, selling in excess of $200 billion in real estate annually. LuxuryRealEstate.com is the definitive source for luxury homes from around the world with its powerful marketing solutions and property visibility, Luxury Real Estate is an integral part of selling your home. Its network
5,141 OFFICES
contains all of the top luxury professionals from small boutique firms to large international brands.
68,961 SA L E S AS S O C I AT ES
•
2M+ PAGE VIE W P E R M O NT H
•
49,0 0 0 P ROPE RT I E S WI T H AN AVE RAGE P R I CE O F $ 2 , 2 5 8 , 3 9 7
•
NUMB ER 1 SE ARC HE S O N GO O GL E , B I NG, AN D YA H O O
69 CO U N T RI E S
W E
A R E
D E N V E R
R E A L
E S T A T E â„¢
SELLING WITH KENTWOOD
AN AGENT’S RESPONSIBILITIES Your Kentwood Agent will provide the luxury of personalized service and take care of it all, from specialized market knowledge to negotiating and closing your transaction.
EXPERT GUIDANCE
RESPONSIVENESS
• Provide a marketing strategy, a competitive market analysis
• Act in good faith at all times
and recommend an appropriate list price for the sale of
• Adhere to your instructions
your property
• Return all calls and emails promptly • Closely track dates and deadlines
• Market your property to buyers and other agents utilizing
all possible appropriate methods
ACCOUNTING • Make recommendations on staging, potential repairs and
cleaning your property, in order to make your home more
attractive to buyers
• Receive and monitor all earnest money deposits • Receive and deliver all documents in a timely manner
• Suggest quality professionals, including attorneys,
handymen, stagers and inspectors
• Guide you in making informed decisions leading to a
L O YA LT Y
satisfactory sale
• Present and respond to all offers in a timely manner • Negotiate the best price and terms possible, always
• Review final settlement statements
keeping your specific needs in mind
• Place your interests above all others • Keep your personal information strictly confidential • Ensure that all parties to the transaction are fully informed about any material facts that may affect the transaction
GENERAL STEPS IN THE KENTWOOD SELLING PROCESS AS YOUR AGENT I WILL:
EXPLAIN THE SELLING PROCESS
DETERMINE LISTING PRICE
FACILITATE CLOSING
CONDUCT SHOWINGS & GIVE FEEDBACK
DETERMINE & COORDINATE MARKETING STRATEGIES TO BEST FIT YOUR HOME
ATTRACT & SCREEN QUALIFIED BUYERS
PUBLICATION MARKETING
MULTIPLE LISTING SERVICE
PROPERTY WEBSITE
NEGOTIATE OFFERS
PRINT MATERIALS
OPEN HOUSE
SIGNAGE
HANDLE CONTRACT ADMINISTRATION
INTERNET MARKETING
EMAIL FLYER
REAL ESTATE WEBSITES
ORDER TITLE
ACCOMMODATE FINAL WALKTHROUGH
ENSURE COMMUNICATION AMONG ALL PARTIES
MEET APPRAISER
M O V I N G D AY
DIRECT BUYERS TO FINANCING OPTIONS
COORDINATE HOME INSPECTION
THE PEOPLE INVOLVED AND HOW COMMUNICATION TAKES PLACE
BUYER’S AGENT
BUYER
LENDER
LISTING AGENT
SELLER
TITLE COMPANY
INSPECTOR
ABOUT THE COMMISSION
SELLER TYPICALLY PAYS
LISTING AGENT’S BROKERAGE OFFICE
LISTING AGENT
SOMETIMES BUYER PAYS
BUYER AGENT’S BROKERAGE OFFICE
BUYER’S AGENT
STRATEGIC PRICING FOR THE BEST EXPOSURE
Timing and pricing for your home is imperative to a satisfactory sale.
HI
HIGHER P RICES ATTRACT FEW ER BUY ERS
GH ER
Your Kentwood agent will
PR
price in the best time.
E
factors to get the best
IC
help you analyze these
FAIR MARKET VALUE
LO WE R RP IC
PRICE OF YOUR HOME,
E
THE HIGHER THE ASKING
LOW ER P RICES ATTRACT MANY BUY ERS
THE FEWER INTERESTED BUYERS YOU WILL HAVE.
NUMBERS OF BUYERS
TIMING IS EVERYTHING
A new listing will generate interest from agents and potential buyers. After they have viewed the property, interest will decline, which makes it crucial to list your property at the right price when it first goes on the market.
WEEK 1: GROWING AWARENESS
WEEK 2: HIGH AWARENESS
WEEK 3: DECLINING AWARENESS
WEEK 4: CONTINUED DECLINE
A new property on the market generates a high level of interest.
Peak market awareness during the first two weeks on the market.
Declining awareness and interest as other new properties arrive on the market.
Continued decline in awareness and interest.
SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® | PROFILE OF HOME BUYERS AND SELLERS 2017
WHERE DO BUYERS FIND THE HOME THEY PURCHASE? A successful sale is based on understanding the buyer. Your Kentwood agent understands how to market your home based on the knowledge of where buyers come from and will create a comprehensive marketing plan to fit your needs and your home.
FIRST STEP TAKEN IN BUYING PROCESS
ALL BUYERS
FIRST-TIME BUYERS
REPEAT BUYERS
VERY USEFUL
SOMEWHAT USEFUL
NOT USEFUL
LOOKED ONLINE FOR PROPERTIES FOR SALE CONTACTED A REAL ESTATE AGENT LOOKED ONLINE FOR INFO ABOUT THE HOME BUYING PROCESS CONTACTED A BANK OR MORTGAGE LENDER DROVE BY HOMES / NEIGHBORHOODS TALKED WITH A FRIEND OR RELATIVE ABOUT THE HOME BUYING PROCESS VISITED OPEN HOUSES
USEFULNESS OF INFO SOURCES
88%
WEBSITE
12%
79%
REAL ESTATE AGENT
18%
76%
TABLET OR MOBILE DEVICE
23%
56%
ONLINE VIDEO SITE
39%
47%
HOME BUILDER
44%
40%
OPEN HOUSE
34%
YARD SIGN
27%
RELOCATION COMPANY
22%
BILLBOARD
20%
TELEVISION
BOOK OR MAGAZINE
16%
PRINT NEWSPAPER AD
15%
51%
1% 3% 2% 5%
9%
53%
7%
59%
7%
22% 20%
58% 65% 67% 70%
15% 18% 15%
SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® | PROFILE OF HOME BUYERS AND SELLERS 2017
T H E I N T E R N E T A N D R E A LT O R S ® – R E A C H I N G B U Y E R S Kentwood knows that the internet is the most important way to reach buyers and has created a sophisticated online strategy to market your home including DenverRealEstate.com, search engine optimization (SEO) and syndication to top real estate websites.
WHERE BUYERS FOUND THE HOME THEY PURCHASED, 2007 - 2017
(Percentage Distribution)
50%
INTERNET
30%
R E A L E S TAT E A G E N T
10%
YA R D S I G N / O P E N H O U S E S I G N
F R I E N D , R E L AT I V E O R N E I G H B O R
2007
2008
2009
2010
2011
SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® | PROFILE OF HOME BUYERS AND SELLERS 2017
2012
2013
2014
2015
2016
2017
REFERENCES FOR SELLERS ADDITIONAL HELPFUL I N F O R M AT I O N & R E S O U R C E S
I N F O R M AT I O N E V E RY S E L L E R S H O U L D K N O W As the seller, you may be responsible for the following estimated expenses associated with the sale of your Denver home:
BROKER’S COMMISSION
KENTWOOD CLIENT COMMISSION
TITLE INSURANCE ( A P P R OX I M AT E ) *Discounts may apply for re-issue rates *Includes owners extended coverage
Percentage of sales price
$295 per transaction
Sliding scale based on sale price $150,000 : $1,210 $500,000 : $1,857 $750,000 : $2,295 $1,000,000 : $2,732 Over $1 million, approximately $1.65 per $1,000 of sales price
I M P R O V E M E N T L O C AT I O N C E R T I F I C AT E ( I L C)
$250 - $400
(If needed per contract)
WAT E R E S C R O W
P R O R AT E D U T I L I T I E S & AS S E S S M E N T
RECORDING FEES
H O M E O W N E R S AS S O C I AT I O N (HOA) FEES
H O A D O C U M E N T R E T R I E VA L
R E L E AS E T R A C K I N G F E E
TITLE CLOSING FEE
$250 - $1,000 with balance refunded to seller
For expenses incurred, but not paid, up to the date of closing
$50 - $100
Per the contract and as assessed by the HOA
$100 - $175
$25 per payoff
$150
SOURCE: LAND TITLE GUARANTEE COMPANY *COSTS ARE APPROXIMATIONS AND MAY VARY
It is important for your home to look its best when going on the market. Your Kentwood agent can advise you on enhancements and give you referrals for preparing your home for sale.
BE FO RE P U T T I N G YO U R H O ME O N T H E M AR KE T, YO U C A N E N H A N C E I T S I N T E RI O R BY: • Cleaning every room and removing clutter. This alone will make your house appear bigger and brighter. • Renting units to move furniture out of a crowded room. • Hiring a professional cleaning service every few weeks while the house is on the market. • Removing items from kitchen counters, closets and attics. • Re-surfacing soiled or strongly colored walls with a neutral shade, such as off-white or beige, and applying the same color scheme to carpets and flooring. • Checking and repairing cracks, leaks and signs of dampness in the attic and basement, as well as repairing cracks, holes or damage to plaster,
enhance your home for a quicker sale
wallboards, wallpaper, paint and tiles. • Replacing broken or cracked window panes, molding and other woodwork. • Inspecting and repairing plumbing, heating, cooling and alarm systems. • Repairing dripping faucets and shower heads. • Buying new towels for the bathrooms to be displayed when prospective buyers visit. • Sprucing up a kitchen in need of major remodeling with new cabinet knobs, window treatments and a coat of neutral paint. • Consider bringing in a professional stager to set the scene throughout your home.
ENHANCE EXTER I O R AND C UR B AP P E AL BY:
W H E N S H OW I N G YO U R H O ME :
•
Keeping the lawn manicured and watered regularly.
•
•
Trimming hedges, weeding flower beds and pruning
arrive. Make certain the temperature is comfortable. Turn on all lights.
trees regularly. •
Checking the foundation, steps, walkways, walls and
•
Inspecting doors and windows for peeling paint.
•
Cleaning and aligning gutters.
•
Inspecting and clearing the chimney.
•
Repairing and replacing loose or damaged roof
Keep pets out of the way temporarily unless they are quiet and well behaved.
patios for cracks and crumbling. •
Open drapes and curtains before prospective buyers
•
Soft background music is acceptable, but blaring stereos, radios and televisions will impede discussions.
•
Never apologize for the appearance of your home. After all, it’s been lived in. Let your Kentwood agent react to comments.
shingles.
•
Plan on vacating during the showing period. Potential buyers may feel like intruders and hurry through your
•
Repairing and repainting loose siding and caulking.
•
Keeping walks neatly cleared of snow and ice in winter.
•
Adding colorful annuals near the front entrance in spring and summer.
•
Re-sealing an asphalt driveway.
•
Keeping your garage door closed.
•
Applying a fresh coat of paint to the front door.
home if you are there.
A QUICK GUIDE TO AGENCY TERMS SELLER’S AGENT
A seller’s agent works solely on behalf of the seller to promote the interests of the seller with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the seller. The seller’s agent must disclose to potential buyers all adverse material facts actually known by the seller’s agent about the property. A separate written listing agreement is required which sets forth the duties and obligations of the broker and the seller.
BUYER’S AGENT
A buyer’s agent works solely on behalf of the buyer to promote the interests of the buyer with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the buyer. The buyer’s agent must disclose to potential sellers all adverse material facts actually known by the buyer’s agent, including the buyer’s financial ability to perform the terms of the transaction and, if a residential property, whether the buyer intends to occupy the property. A separate written buyer agency agreement is required which sets forth the duties and obligations of the broker and the buyer.
TRANSACTION-BROKER
A transaction-broker assists the buyer or seller or both throughout a real estate transaction by performing terms of any written or oral agreement, fully informing the parties, presenting all offers and assisting the parties with any contracts, including the closing of the transaction without being an agent or advocate for any of the parties. A transaction-broker must use reasonable skill and care in the performance of any oral or written agreement, and must make the same disclosures as agents about all adverse material facts actually known by the transaction-broker concerning a property or a buyer’s financial ability to perform the terms of a transaction and, if a residential property, whether the buyer intends to occupy the property. No written agreement is required.
CUSTOMER
A customer is a party to a real estate transaction with whom the broker has no brokerage relationship because such party has not engaged or employed the broker, either as the party’s agent or as the party’s transaction-broker.
A G LO S S A RY O F C O M M O N R E A L E S TAT E T E R M S
APPRAISER
The person who decides the market value of a home based on its condition and the selling prices of comparable homes recently sold in the area. His or her job is to compute a fair estimate of market value to help the lender determine a reasonable loan amount.
AS S E S S O R
A public official who appraises property for tax purposes, determining the assessed value, not the tax rate.
CLOSING
The conclusion of a real estate transaction, which includes delivery of a deed, financial adjustments, signing of notes and disbursement of funds necessary to the sale or loan.
CONTINGENCY
CONVENTIONAL LOAN
F I X E D - R AT E L O A N
A condition that must be met before a contract is binding. For example, the sale of a home might be contingent upon the seller paying for certain repairs, resulting from buyer’s inspection.
A loan made with real estate as security and not involving government participation in the form of insuring (FHA) or guaranteeing (VA) the loan.
A loan with the same rate of interest for the life of the loan.
HOMEOWNER’S POLICY
I N T E R E S T R AT E C A P
OPEN MORTGAGE
A multiple-peril insurance policy commonly called a package policy. Available to owners of private homes, it covers the dwelling and contents in case of theft, fire, or wind damage, as well as liability for property damage and personal liability.
POINT
A point is a dollar amount paid to a lender for making a loan, each point being equal to one percent of the loan amount, also called a discount point.
The maximum interest rate charge allowed on an adjustable-rate loan for any one adjustment period during the life of the loan.
R E A LT O R
A member of the National Association of Realtors who subscribes to a strict code of ethics.
A mortgage that may be repaid in full at any time over the life of the loan without a prepayment penalty.
TITLE
Documentary evidence of the right to or ownership of property, which in real estate is the deed. Title may be acquired through purchase, inheritance, gift or exchange, as well as through foreclosure of a mortgage.
All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.