Out the box

OutThe BoxAdvertising

TAXI TOPS ADVERTISING

TREND SETTING UNIQUE

STAND OUT FROM THE CROWD DRIVE CONSUMER ACTION

Does your brand; » Believe in challenging the status quo? » Believe in thinking differently from the crowd?

Is your brand; » A trend setter? » A Leader in its industry?

who / why we are Simply put, Out The box Media provides high impact advertising at a competitive price, but our PURPOSE is; • To ensure your brand touches as many people as possible • To ensure we stimulate and capture your potential customers interest and curiosity with fun and attractive advertisement mediums.

• To create a buzz in the market for your products and services • Finally to have consumers racing to purchase your products and services therefore ensuring you your R.O.I. We are the part of the advertising industry that believes in making communication between the brands and consumers interactive and fun.

With this as our purpose OTB media has introduced: Taxi Top Advertising in Kenya.

marketing • brand management • advertising ////////////////out the box media • taxi tops 0738 699 723 • 0721 259 331 • outtheboxkenya@gmail.com

stand above the crowd Set your brand apart from the rest. Consumers are so bombarded with advertisements that they rarely remember brand messages they saw or heard during the day. They need something unique and fresh in the market We feel Kenya is finally ready for something refreshing

. . . compared to billboards Billboards are too static – in the literal sense, static outdoor media that stays in one place can also be limiting. After all, your audience is limited to people who pass that certain area. Even in the busiest part of the city, passers-by may start to see it as part of the scenery… without stopping to pay attention to your message.

marketing • brand management • advertising ////////////////out the box media • taxi tops 0738 699 723 • 0721 259 331 • outtheboxkenya@gmail.com

Our Cars on the Streets of Nairobi Out The Box Media is very proud that in our first year of operation we have delivered quality work for our clients.

Concepts

We push advertising to other limits, Taxi advertising are mobile billboards, the posibilities with how this medium can be used are endless. We create concepts that show brands what they can do.

Below are afew examples;

Our Clients

Out The Box services include; Taxi Staging • Taxi Staging is ideal for Conventions of all kinds or any major events, such as store openings, concerts, sporting events, or major holidays.

• Taxi cabs are coordinated to line up one behind the other in a high-exposure area to create a “Wall of Ads”.

• Taxi staging allows the client to have dominant exposure amongst prospects and buyers with a strategic off-site location.

• Taxi staging guarantees an innovative way of advertising, causing a buzz at any event and a great PR opportunity. Stunning visual coverage and high impact will impress both clients and customers.

Sampling Want to give out a certain number of items in a month to raise massive public awareness? You can have cab drivers pass out your product with a coupon.

Driver Brand Ambassador Program Take advantage of the taxi drivers as “brand ambassadors”.

• Have drivers use a unique prop or costume for special events or stagings, to draw the customer’s attention to your product or brand.

• Make good use of the interior of the cabs to promote your campaign.

• Give the customers something to take home with them.

• Incorporate a specialized taxi receipt or coupon that puts your brand directly in the hands of potential customers, vendors, suppliers, investors or future employees.

benefits of Taxi Top advertising to your brand: Cost effectiveness;

OutTheBox advertising media offer’s a cost-effective advertising medium that complements any outdoor media schedule. Whether it is to promote a local business or event to generating national brand awareness, OutTheBox advertising media makes taxi top advertising efficient and easy to use

Be unique;

Stand out from the crowd. In a cluttered media landscape taxi top advertising cuts through the noise. Be the bold company to venture into this untapped medium of advertising.

Driving consumer action;

Taxi top advertising is effective in driving consumer action as it can be placed in close proximity to the place and point of purchase. It targets impulse buyers. People on the street make impulse purchases taxi tops allow advertisers to highlight their products, whether brand awareness, or a targeted message, directly to areas where people work, shop, and play.

Catches attention and raises interest;

Taxi top advertising is new to the media landscape. It grabs consumer attention with eye level high-impact advertising exposing your message 24 hours a day, providing complete market penetration and maximum exposure.

marketing • brand management • advertising ////////////////out the box media • taxi tops 0738 699 723 • 0721 259 331 • outtheboxkenya@gmail.com

Client referrals:

Vincent Rariewa, Director of Next Technologies LTD: I was very impressed by this service that we received from Out The Box Media.

Their team created multiple concepts that meet our goal of creating awareness for our company and our partners to Nairobi’s business and general public. This is a new company and they delivered a good quality advertisement with great speed. We booked 25 of their vehicles for a period of 4 months, the taxi tops and car wraps looked fantastic and definitely delivered the message to the business and general public.

Cell: 0722 519 700 Email: vrariewa@next.co.ke Website: www.next.co.ke Maggie M. Mbogo, Director of Ozone and O3: These ads are definitely getting the restaurant’s name out there. The fact that these ads run 24/7 and are lit at night means that we can draw a crowd especially to our night club on weekends (looking for a place to enjoy their Friday and Saturdays).We have groups that continue adding to our clientele as they are drawn in by their curiosity of the taxi tops. I am looking forward to using more of OTB’s concepts in the future.

Cell: 0721 259 331 Email: magmbogo@gmail.com Archie MacNiven, Director of Buffalo Block LTD: We are introducing Hydro form blocks in Kenya. These are more cost effective than query stones, just as strong and the process is faster. Our target market is families aiming to build homes and Ngo’s. We need all the exposure we can get to take full advantage of this niche. Out The Box Media’s taxi tops have accomplished this for us. We’ve received multiple calls from curious clients showing great interest for our products and services. Therefore, I recommend this service.

Cell: 0705 948 886 Email: macniven@ymail.com

Out The Box Product an Services Taxi Top Digital Signage

Vertical Active Taxi-Top Ad Display

3D Taxi tops

Out The Box Product an Services LED-lit plexi glass

Taxi full wrap

Wraps Have your campaign standout with either a full or partial Taxi Wrap.

With a complete take-over of a taxi cab, Taxi wraps are a surefire way to command your audience’s attention

Fun, bright, colorful campaigns, check this out

Taxi top advertising can be fun and interactive.

Here are a few great examples:

The Interior therapy campaign was made to promote Jeff Lewis who is a celebrity interior designer in the USA. Free rides were given to pedestrians in New York and this definitely created a buzz.

Activation Packages

advertisement specifications & rates Specifications Advert Dimensions Overall Sheet: 970mm x 280mm Required Bleed Top: 12mm Bottom: 18mm

Left & Right: 12.5mm

Accepted Artwork Formats • .eps (outline) • .pdf (high resolution / high quality print) Artwork production costs apply and all advertising material remains the property of the advertiser. All reproduced advertisements are printed on a transparent pvc material and can therefore be re-used for future campaigns with no further production costs incurred.

rates

Rates are Per Month, Per Taxi NUMBER OF TAXIS BOUGHT

1-3 Months

Up to 25 Taxis

Ksh. 20,000

Up to 50 Taxis Up to 100 Taxis Printing costs may vary.

3-6 Months

6-9 Months

9-12 Months

Ksh. 18,500

Ksh. 17,000

Ksh. 16,550

Ksh. 18,500

Ksh. 17,000

Ksh. 16,550

Ksh. 15,500

Ksh. 17,000

Ksh. 16,500

Ksh. 15,500

Ksh. 15,000

Please contact us for current rates and special offers If you would like any further information regarding advertising rates or to discuss a potential campaign then please call us on 0738 699 723 /0721259331 or email outtheboxkenya@gmail.com

marketing • brand management • advertising ////////////////out the box media • taxi tops 0738 699 723 • 0721 259 331 • outtheboxkenya@gmail.com

Your Brand’s Reach with Taxi Media:

In a city of 4,000,000 people A single taxi is viewed by a minimum of 500 people per day Therefore 3,500 people per week And finally 14,000 people a month

Currently our 25 taxis travel a total distance of 22,708 km per week and 90,832 km per month within Nairobi and outside. This is the equivalent of traveling from Kisumu to Mombasa 109 times in one month.

Our cars can be seen on all the roads in Nairobi 1. Waiyaki Way - Museum road Junction

7. Mombasa Road at Nyayo Stadium

2. Uhuru Highway at Haile Selassie roundabout

8. Kenyatta Avenue at Serena Hotel

3. Jogoo Road at City Stadium

9. Limuru Road at Aga Khan Hospital

4. Juja Road at Pangani roundabout

10. University Way at St. Paul’s Church

5. Thika Road at Globe Roundabout

11. Outer Ring Road at Donholm

6. Ngong Road at City Mortuary roundabout

On average, a commuter in Nairobi spends one working day per week held up in traffic. The problem is so severe that a 2011 Commuter Pain Index by technology firm IBM ranked Nairobi fourth among 20 cities around the world with the worst traffic jams, with an average commuter spending two hours every day in traffic.

This enables maximum exposure of your brand to commuters all over the city as they are on the go. As they move from point A to B, your brand’s message moves with them.

marketing • brand management • advertising ////////////////out the box media • taxi tops 0738 699 723 • 0721 259 331 • outtheboxkenya@gmail.com