KSI Retail Brochure

KENNE SHEPHERD INTERIOR DESIGN ARCHITECTURE PLLC

Retail Projects

Creating Inspiring Places to Live, Work and Play

At Kenne Shepherd Interior Design Architecture PLLC, we excel in creating sophisticated retail and lifestyle spaces that translate your brand's unique narrative into captivating, modern environments. Our partnership extends beyond design; we also collaborate with retailers to develop and bring their retail design concepts to life.

By integrating branding and marketing insights with a sophisticated design aesthetic and experience in the construction process, we guide clients from initial concepts to memorable interiors that attract today's discerning consumers. With a commitment to both our client's well-being and the environment, our designs prioritize health and sustainability.

Refined Detailing, Luxurious Materials, and Innovative Techniques

Our distinctive spaces, crafted for notable clients such as EQ3, Calvin Klein, Lancôme, Ferragamo, and Wolford, stand out for their meticulous detailing, luxurious materials, innovative technology and construction methods. Leveraging our network of industry-leading consultants in lighting, audio-visual, acoustics, and engineering, we develop solutions that seamlessly blend functionality and aesthetics, enhancing your brand's presence.

Attention from Concept to Completion

The Kenne Shepherd team is by your side at every step of the project, from initial design concept to completion. We maintain a watchful eye during construction to see that projects are completed as designed on time and on budget.

Comprehensive Services, Expertise, and Personalized Attention

At Kenne Shepherd, we provide the personal, hands-on attention of a boutique firm, coupled with the extensive services and seasoned experience characteristic of larger entities. We keep a steadfast focus on budget and timeline, and our meticulous oversight of contract documentation safeguards the quality of the final product. Emphasizing sustainability whenever feasible, we deliver a finished project that compellingly articulates your brand's identity and functions as an optimal sales environment.

About Kenne Shepherd Interior Design Architecture

As a certified woman-owned business, Kenne Shepherd Interior Design Architecture PLLC is a versatile interior architectural firm that creates exceptional design across residential, retail, gallery, and spa spaces for luxury lifestyles. Our projects, marked by a striking presence and clarity, integrate architecture, interior design, and decorating services. This comprehensive approach is evident in our creative use of materials and technology, our consultant team's expertise, and the exceptional quality of our completed projects, realized through close collaboration with our clients and consultants throughout the construction process.

KENNE

Founder and Principal

SHEPHERD

KENN E SHEPHERD

KENNE SHEPHERD is one of the leading designers of high-end retail and residential interiors in the United States. Founder and Director of Kenne Shepherd Interior Design Architecture PLLC, she has created a full-service firm for clients nationwide that rely on her finely tuned aesthetic and personal attention to their projects. Ms. Shepherd's commitment to sustainable design and wellness is at the heart of creating healthy interiors for her clients.

Since launching her firm in 1993, Ms. Shepherd has earned a reputation for creating compelling spaces notable for their clear organization and planning, refined use of color and materials, custom detailing, and innovative technology and lighting. The sophisticated ways she combines these elements have attracted such international brands as EQ3, Calvin Klein, Salvatore Ferragamo, Lancôme, Wolford, and numerous prestigious private clients.

Ms. Shepherd's extensive professional background spans construction, real estate, city planning, architecture, and interior design. This wealth of experience equips her to skillfully manage the various aspects of the design process, from site selection through design and construction to final move-in. Her continuing interest in sustainability and the effect of the environment on our health and well-being drives her commitment to creating environments that protect the planet while enhancing the way we live, work, and play.

Ms. Shepherd's deep understanding of the impact of design on our daily lives and businesses has sparked numerous speaking opportunities. She has delivered presentations on topics such as:

Design Practice and Key Issues Facing Interior Designers" at the New • York Build Expo Summit

Clicks to Bricks: Redefining Retail" at the Commercial Real Estate • Women (CREW) Network Convention in Houston, TX Luxury Retail as the New Theater" at Globalshop in Las Vegas, NV • The Accessible Luxury Market" at the 2nd International Seminar on Vi - • sual Merchandising in Santiago, Chile.

Her articles on design have appeared in numerous publications, and her projects have been extensively featured in prominent outlets, including Interior Design's Best in Design, VM+SD, Display & Design Ideas, Shops & Boutiques, and Stores of the Year.

Ms. Shepherd is a registered architect licensed in New York, New Jersey, and Connecticut and a LEED AP ID+C, and, since 2020, a WELL AP. Her firm is a woman-owned business and a certified WBE. She is an active member of Commercial Real Estate Women in New York (CREW New York), The Retail Marketing Society (RMS), the American Institute of Architects (AIA) New York Chapter, and the U.S. Green Building Council (USGBC.)

Our Projects

KENN E SHEPHERD INTERIOR DESIGN ARCHITECTURE

Bergdorf Goodman - The Men’s Custom Shop New York NY

Calvin Klein Madison Avenue Store New York NY

EQ3 New York Flagship Store New York, NY

EQ3 The SoNo Collection Mall Norwalk, CT

Escada Chicago Store Chicago IL

Edwynn Houk Gallery New York, NY

Ferragamo

The South Coast Plaza Store Costa Mesa CA

The New York Women’s Store New York NY

The New York Men’s Store Trump Tower NY

The Chicago Store Chicago IL

The Beverly Hills Store Beverly Hills CA

The Bal Harbour Store Bal Harbour FL

The Forum Shops Las Vegas NV

The San Francisco Store San Francisco CA

Ferragamo Shop in Shops USA

Lancôme Colour Studio San Francisco CA

Little Switzerland St. Thomas VI

Nars Cosmetics Inc. New York NY

Nicole Miller - Prototype Fixture Package USA

Tourneau Outlet Concept USA

Tracie Martyn Skin Care Salon New York NY

Vestimenta Showroom New York NY

Wolford America

The Madison Avenue Store New York NY

The Chicago Store Chicago IL

Y-3 Retail Concept USA

Yares Art Gallery New York, NY

EQ3 NEW YORK FLAGSHIP

We collaborated with EQ3's design team to bring their unique retail vision to life in a new three-floor flagship store in the Chelsea Design District in New York City. The store is infused with natural daylight and benefits from our team's carefully calibrated lighting design to balance the natural daylighting. Views of the exterior and ground, and second floors. The project area is 11,800 square feet.

KENN E SHEP HE RD

EQ3 NEW YORK FLAGSHIP

Although all three levels of the store are connected by an elevator, we gave special attention to the design of the metal and concrete stairs to encourage customers to move from floor to floor. The stair stringers are backlit, casting a soft glow on the adjacent wall that draws the eye upwards, inviting customers to explore the store. The linear LED light under the stair further urges the customers upward.

KENN E SHEP HE RD

EQ3 SONO COLLECTION MALL

Our continued collaboration with EQ3 brought their retail concept to life in the SoNo Collection Mall in Norwalk, CT. To take advantage of their strategic location, we developed a custom-designed 112-foot-long storefront with a state-ofthe-art solution that is both elegantly minimal and welcoming. Carefully designed lighting design wraps the interior space in a soft glow. The project area is 9,500 square feet.

YARES ART GALLERY NEW YORK CITY

The design for the gallery is classic minimalism to avoid distraction from the artwork. The three primary design elements are the walls, floor, and ceiling. The walls, a pure white canvas with long expanses, allow flexibility in display. With the beams exposed, the slab ceiling allows maximum ceiling height, and the maple floor creates a soft contrast. The project area is 5,800 square feet.

TOURNEAU OUTLET CONCEPT

Our prototype for a national rollout of Tourneau outlet stores speaks to Tourneau’s leadership position in the world of luxury watches. Lustrous wallcoverings, durable flooring, and custom-designed dark walnut display cases with glass vitrines define the space. A sophisticated lighting concept creates a subtle ambiance while making the product sparkle. The project area was 2,500 square feet.

KENN E SHEP HE RD

LANCÔME COLOR STUDIO SAN FRANCISCO

We created this prototype shop for Lancôme with a lively open-sell environment for direct product engagement and a separate, more personal setting for in-depth individual attention. Uniting the selling floor's irregular shape with an illuminated serpentine wall, we used multiple lighting techniques to create different levels of intimacy and product display. The project area is 1,200 square feet.

“Kenne worked closely with the retail team at Salvatore Ferragamo for more than six years as the company expanded into the U.S. marketplace. Her team provided a great service to our company as our U.S. Architect in the creation of seven major stores and more than sixty in-store-shops throughout the United States.

She created stores that built on the Ferragamo image and that were well organized and effectively displayed our merchandise to the U.S. customer. Ferragamo benefited greatly from Ms. Shepherd's professional dedication, design expertise and close attention to detail while maintaining demanding schedules and budgets.”

Massimo Ferragamo Chairman Salvatore Ferragamo

FERRAGAMO SOUTH COAST PLAZA

For over six years, we collaborated with Ferragamo, shaping its retail identity as it expanded to major locations across the US. Our first flagship project for them was the South Coast Plaza store in Costa Mesa, CA. It was their first store on the West Coast and showcased their entire collection and embodied all the key elements of the Ferragamo retail concept. The project area is 5,731 square feet.

FERRAGAMO SAN FRANCISCO

We further developed Ferragamo's retail image by creating a new West Coast flagship store that offered a fresh, classic image synonymous with the family's definition of modern style. Design elements that achieve the store's softer nuance include floating bleached maple shelves and satin-finished walnut display cases with minimal stainless steel frames. The project area is 9,000 square feet.

KENN E SHEP HE RD

FERRAGAMO SAN FRANCISCO

The architectural style of the West Coast flagship store harmonizes with the family's ethos. The sweeping interior vistas create an open, inviting space, while the dynamic two-story vertical area illuminated by a floating lighting grid creates an ambiance of contemporary elegance. The store's generous architectural proportions add a fresh minimalist style and soft modern appeal to the time-honored family name.

KENN E SHEP HE RD

FERRAGAMO SAN FRANCISCO

The flagship's understated elegance is achieved through carefully designed display elements. Bleached maple shelves float before lacquered panels, and minimall\ stainless steel display vitrines with satin-finished walnut bases are strategically positioned throughout. These elements create defined spaces for each product group, enhancing the shopping experience while maintaining the store's soft aesthetic.

KENN E SHEP HE RD

CALVIN KLEIN MADISON AVENUE STORE

We collaborated with London-based designer John Pawson on the design of Calvin Klein's New York flagship. The ground floor is a lively composition of soaring vertical elements that define the double-height retail environment and strong horizontal elements that create a human scale for the display of Calvin Klein's Women's Collection. The project area is 20,000 square feet.

CALVIN KLEIN MADISON AVENUE STORE

On the second floor, a sense of openness and calm order surround Calvin Klein's Men's Ready to Wear Collection. The space is defined by natural sanded stone flooring and absolute white for the wall surfaces and ceiling. The minimal design and neutral palette create a serene background for the precise placement of the Collection on brushed stainless steel display fixtures and dark walnut display tables.

FITNESS CENTER & LOUNGE

We designed a 3,400-square-foot fitness center in an Upper East Side residential building with a weight and aerobics area, yoga studio, spa, and steam room. Challenged by the lack of natural daylight and views, we created a dynamic and inviting environment by combining a flowing layout of the studio spaces with backlit mirrors lining the weight room and an innovative lighting scheme.

KENN E SHEP HE RD

FITNESS CENTER MATERIALS

Rich yet durable materials further the unique qualities of the fitness center. Material finishes and furniture used for the Fitness Center include Magna Mosaics Natural Cubic split-face stone used for accent walls, a reflective Xorel wallcovering, EcoSurface task flooring, ceramic and glass tiles, and walnut-stained bamboo paneling. Space, light, and materials are seamlessly woven to create a richly inviting experience.

Publications

Kenne Shepherd Kenne

Interior Design Interior Design Architecture

EQ3 FLAGSHIP, NEW YORK

Founded in 1993, New York–based firm Kenne Shepherd Interior Design Architecture has extensive experience working with established brands looking to move into the U.S. market or expand their presence there.

The woman-owned studio, a certified Woman Business Enterprise, has collaborated with notable luxury and lifestyle labels including Salvatore Ferragamo, Calvin Klein, and Wolford. And most recently, EQ3, a young Canadian furniture retailer. “EQ3’s design aesthetic is very much in alignment with our own,” firm principal Kenne Shepherd notes. “They design and manufacture much of their furniture, and their product line is curated with a consistent modern aesthetic.”

The gridded facade of the brand’s Manhattan flagship store is echoed in the straightforward simplicity of the white-oak display fixtures inside, arrayed in a linear grid. As shoppers progress through the store, vignettes unfold seamlessly. The oak displays can be rearranged seasonally to create new stories. Although all three levels are connected by an elevator, special attention was given to the design of the stairwell in order to entice customers to move from floor to floor. The stair stringers are backlit, casting a soft glow on the adjacent wall that draws the eye upwards, encouraging and inviting customers to explore.

11,800 square feet

Completed 2019

PROJECT TEAM KENNE SHEPHERD, AIA, LEED AP ID+C, WELL AP; AHN TO: KENNE SHEPHERD. THOM FOUGERE; ALEXANDRA ALLEN: EQ3.

KEY CONSULTANTS ARC ARCHITECTURE + DESIGN STUDIO; COOLEY MONATO STUDIO; GABOR M. SZAKAL CONSULTING ENGINEERS; ARCHITECHNOLOGY DESIGNS PHOTOGRAPHY PAUL JOHNSON; THOM FOUGERE kenneshepherd.com; @kenneshepherd

Clockwise from opposite top: With its ample glazing, EQ3’s Seventh Avenue storefront provides a full view of the extensive furniture line—and warmly minimalist interior architecture—within. Flooring throughout is prefinished wide planks of plain-sawn white oak. The high-efficiency LED linear track lighting offers complete flexibility with respect to illuminating the merchandise. Back-lighting of the metal and concrete stair leads the eye up to the second floor and down to the lower level. Second-floor vignettes showcase bedroom furniture, lounge seating, and accessories.