WAWI RANGE
Wawi’s indulgent ranges WOW at iSM Wawi presented an exciting new range of products at this year’s iSM and the Kennedy’s team were on-hand to speak with Managing Director, Martin Sobotta, about the concept behind each idea – and, of course, to sneak a few samples!
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ne of the dominating trends at this year’s iSM in Cologne, along with plant-based diets and healthier options, was ‘indulgence.’ While consumers still invest in sugar-reduced products and vegan chocolate, there will always be a craving for something a little sweeter -particularly around the holiday seasons. Wawi have been producing chocolate since 1957 on four different continents, reportedly only using the best raw materials to ensure quality and freshness in their portfolio and were in keeping with this trend of ‘indulgence’ by presenting their brand-new ranges for 2020. These included; the Melting Snowman, the Little Peanut Monster Range and WOW Chocolate – all of them bursting with exciting new designs and flavours for current consumer demand.
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Kennedy’s Confection February 2020
…we wanted this to be fun - to include that ‘wow’ factor and so we named it that to include that connotation.”
Melting Snowman
Made up of soft white chocolate, milk chocolate drops and mini marshmallows, the Melting Snowman is supposed to sit in a cup of hot milk to melt into gradually to make hot chocolate – offering customers a perfect indulgent beverage for the winter season. “We launched the ‘Melting Snowman’ last year in the US through Trader Joe’s under their own label and since then it’s been a great success,” says Martin Sobotta, Managing Director of Wawi Euro GmbH. “We’re are now planning to put this out on the market this for general trade into the UK, France, Germany, Holland – wherever it may be. It’s been great to hear the amount of positive feedback on this product – consumers think it’s fun and creative and it will be perfect for the Christmas season, especially for kids.” After being originally offered to confectionery buyers, Wawi have now presented the ‘Melting Snowman’ to major supermarket retailers such as Tesco, Co-op and Sainsbury’s in the hope that it will reach UK trade this year.
KennedysConfection.com
