Marketing Matters | May 26, 2014

MARKETINGMATTERS Volume 1 / Issue 8

Remember LOANSTAR SALUTES OUR FREEDOM

inside

MARKETINGMATTERS Volume 1 / Issue 8

“ Freedom is never more than one generation away from extinction. We didn’ t pass it to our children in the bloodstream.

It must be fought for, protected, and handed on for them to do the same.”

- Ronald Reagan

MM

M a r k et i n g Ma tt e rs i s pr ov id ed t o eve ry on e a t L o an S t ar H o m e L end i n g to u s e, sh a r e a n d l au nc h . Th e s t aff w e lc o me s c o m me n ts a nd i d e as a nd a l t ho ug h we s tr i v e fo r p er fe c t io n , w e ar e we l l a w a re t h a t we w on ’ t p l e a se ev er yon e .

CONTACTS

| Phone 503.597.6702

| Email marketing@GoLoanStar.com

Kenn Bartley

| SVP Marketing & Business Development | kbartley@GoLoanStar.com

Mikayla Morgan

| Regional Marketing Manager

| mmorgan@GoLoanStar.com

Nick Long

| CRM Manager

| nlong@GoLoanStar.com

Kayla Bowker

| Marketing Administration

| kbowker@GoLoanStar.com

Sheri Kramer

| Marketing Administration

| skramer@GoLoanStar.com

Matt Houston

| Business Development Manager

| mhouston@GoLoanStar.com

Emily Eastburn

| Marketing Administration

| eeastburn@GoLoanStar.com

VINCE WEBB (left) served in the U.S. Navy from 1988-1992 aboard the USS Kittyhawk CV63 aircraft carrier. Today (right) he is a loan processor in the Portland Main branch.

LOANSTAR HEROES – Saluting Loan Stars Who Served Our Country We’ re proud of everyone who makes up the LoanStar family and especially grateful for those who have served our country with their service in the military. For this

special Memorial Day edition we recognize the loan stars that gave their time and risked their lives to support all the freedom we often take for granted. For that we are grateful and say “ thank you.”

On this Memorial Day we hope everyone associated with LoanStar Home Lending remembers our true heroes past, present and future. While you enjoy your time off, remember why we have the time off. It wasn’ t given, it was earned by many before us and will be protected by many in the future.

Les Bedford was a Sergeant in the U.S. Marine Corps from 1973-77, serving in Japan and 29 Palms, California. He received the Platoon Honorman Award for top of his class. At LoanStar he is the SVP Washington Production and is the current president of the Washington Mortgage Bankers Association.

Best Practices If you have a sales or marketing program that is producing results, let us know so we can share with other Loan Stars!

F E A T U R E

MortgageMapp

Since we introduced the MortgageMapp loan officer mobile application last week we’ ve had several loan stars take advantage of the 25% off discount.

This feature will give you a better idea of how the application is downloaded, what it contains, and how your contact s can use it and help your business.

Mortgage App 101 LoanStar has negotiated a special 25% off price for our originators through the end of May. You can pay monthly or save even more with an annual contract. When you order, you’ ll see the full price but at checkout –after entering the promotional discount code LOANSTAR1 –you’ ll receive 25% off your order. See the promotional offer in this issue of Marketing Matters.

MOBILE APPLICATION BEST PRACTICES

W a n t t o l e a r n m o r e? W a t ch thi s d e m o v i d e o : ht tp : / / y ou tu . b e / C HY i j T o X 9 q M

Once you order you’ ll download your application and start sharing it with others. The staff at MortgageMapp will help you customize your application. Following is how Portland’ s Dion Mancia set up his app:

STEP ONE: Dion sent me a link to his mobile application

Mortgage App 101 cont.

STEP TWO: After accepting the app by pressing the link, this screen appeared with the instructions at the bottom to click the arrow box “ Add to Home Screen” >

< STEP THREE: After clicking Add to Home Screen the AirDrop options come up and you click “ Add to Home Screen”at the bottom.

STEP FOUR: Next you get a message that the app Icon will be added to the home page. The Icon is The loan officerâ&#x20AC;&#x2122; s photo.

HINT: Upload a closely cropped photo so your face is as large as possible as the Icon on the screen is fairly small.

(Above) STEP FIVE: The user can register on your application but they can also skip this step.

STEP SIX: Now the user has several links to contact You with plus the bottom row has a Calculator, News, Rates and More (Links) >

< STEP SEVEN: After clicking Contact the user sees this screen with several options to contact you.

(Below, Left) STEP EIGHT: When a user wants to share your application with someone else (like an agent to a potential mutual client), they click Share on the Contact page and simply type in the mobile phone number of the person and click Send. That person will then get the message in Step One.

(Above) STEP NINE: When the user clicks Get Pre-Approved they go to this screen. Check with your MortgageMapp rep about what this links to.

(Below, Left) STEP TEN: When a user clicks About Me, they get a short bio. Typically you can use your bio from your personal web page or LinkedIn.

(Above) STEP ELEVEN: When the user clicks Calculator on the bottom menu a simple payment calculator pops up. The user will have to choose a rate and can get average rates at the Rates icon on the bottom menu. Since these rates are public information (from Freddie Mac) there isnâ&#x20AC;&#x2122; t an APR disclosure issue. Also, the disclaimer on this page covers general compliance requirements.

(Below, Left) STEP TWELVE: When a user clicks News on the bottom menu they get an RSS Feed from Daily Mortgage News. This is great real-time news that you can share in other social media or email blasts as well. In fact, some loan officer subscribe to news services to share this information and pay more than the price of this application!

(Above) STEP THIRTEEN: When the user clicks Rates they get this page with Historical Primary Mortgage Market Survey速 data provided by Freddie Mac. They have the option to see rates over the last 1 month, 6 months, 1 year or 2 years.

From here they can Request a Quote and go directly to a Contact link.

(Below, Left) STEP FOURTEEN: When a user clicks â&#x20AC;Ś. More they can click other links to take them to your Personal Website, Facebook, Twitter, etc. Your MortgageMapp rep will help you link these to the appropriate pages.

(Above) STEP FIFTEEN: When the user clicks Guides they come to a YouTube channel where they can select from several generic home loan guide videos. Check with your rep, you may be able to put your own videos at this link.

(Below, Left) STEP FIFTEEN cont.: This is a screen shot of one of the home loan guide videos that comes with your MortgageMapp application.

(Above) LAST STEP: When the user clicks Privacy Policy they come to the LoanStar Privacy Policy hosted on our website.

For more information about the MortgageMapp application, copy this link into your browser and watch a short video demonstration: h ttp :/ / y o u tu.b e / C H Y i j T o X 9q M. There are several â&#x20AC;&#x153; Best Practicesâ&#x20AC;?videos on how to use the application as well.

See the promotion on the next page and contact the MortgageMapp rep, George Florit, at (425) 947-9282.

OPEN HOUSE/LISTING FLIERS

BY THE NUMBERS

The number of LoanStar Originators as of May 23, 2014.

Goal for Open House co-branded financing fliers is one per LO per week.

The number of Open House/Listing fliers ordered for the weekend of May 24-25, 2014.

Great Job! GREAT JOB PROMOTERS! Celia Burlingame Scott Noakes Jon Kurahara Chris Borg Justin Therrien Dawn Robbins Brandy Basurto Dion Mancia

| | | | | | | |

Portland Main Portland Main Bridgeport Portland Main Portland Main Portland Main N. California Portland Main

| | | | | | | |

1 1 7 1 1 1 1 2

Order Open House Financing Fliers every week from Marketing@GoLoanStar.com.

Normal turn-time is 24 hours for a .pdf, 72 hours for printed copies at your desk.

IN THE NEWS LoanStar Home Lending Press Clippings

CHRISMAN REPORT, Thursday, April 17, 2014

How does a new mortgage bank more than double in size in its first three months of existence? "For LoanStar Home Lending, born and raised in Portland, Oregon just last November, the recipe is quite simple: Take some of the longest tenured mortgage pros on the West Coast, blend with lots of capital from Texas, engage top tier correspondent investors, add a robust dose of marketing done for the originators, and top it off with an efficiency culture where originators originate, processors process, and marketing markets. â&#x20AC;&#x2DC; Our vision of how LoanStar helps originators grow their business is by concentrating on originating loans and building relationships, and is attracting nearly every originator in all our markets,' says Mike Baldwin, President & CEO. Baldwin is building his fourth mortgage bank in the last 30 years and has a regional 'who's who' on the management team, including John Giagiari, SVP Production for California, who has already brought on eight originators to LoanStar and matched them with Intero Real Estate offices in Northern California. LoanStar is hiring aggressively to fill or start branches in the Puget Sound, Portland, Southern California, Boise and Phoenix area. Contact Kenn Bartley, SVP Business Development at kbartley@GoLoanStar.com for more information.

CHRISMAN REPORT, Monday, April 21, 2014

On the jobs front, last week the commentary mentioned the explosive growth of LoanStar Home Lending but did not mention that SVP California Production John Giagiari is also aggressively looking for originators in Northern California. John said "I have seven more Intero Real Estate offices to place originators and need to fill those spots immediately!" John can be reached at Jgiagiari@GoLoanStar.com. LoanStar Home Lending CEO Mike Baldwin has assembled a proverbial all-star team out west to grow the company. LoanStar leaders include Les Bedford (lbedford@GoLoanStar.com) as the SVP Production for Washington. Les is the 2014 President of the Washington Mortgage Lenders Association and over the last 35 years has built and managed successful, high producing teams. Greg Haase (ghaase@GoLoanStar.com) is the SVP Production for Oregon and Idaho and is expanding to new digs in Vancouver, WA and opening a new branch in Boise in May. And in Southern California, Marcelo Curt (mcurt@GoLoanStar.com) recently joined LoanStar as that region's Sales Manager and is building teams throughout SoCal. "Contact any of these seasoned sales management gurus to find out why LoanStar is growing like wildfire on the West Coast!"

NOW ONLINE!

LoanStar in the News has been added to our main website. As LoanStar gets published in the news weâ&#x20AC;&#x2122; ll add to this online Press Room!

On the following pages are samples of marketing that was created and launched last week.

You can order any of what you see in Marketing Matters for your personal brand and marketing needs. As new marketing is produced it will be included in subsequent editions of Marketing Matters.

HOW TO ORDER Call your Marketing Specialist or send your request for personalization to marketing@GoLoanStar.com.

Include your name, branch, and this is important â&#x20AC;&#x201C; when you need it completed and ready to launch (usually not the same day, give us a chance!).

I WANT SOMETHING ELSE! Okay, call marketing and weâ&#x20AC;&#x2122; ll discuss what you need and how and when we can deliver it to you.

Make sure you have a goal in mind along with your request, we get plenty of practice designing cool marketing stuff already!

CAMPAIGN â&#x20AC;&#x153; Open House/Financing Flierâ&#x20AC;?for luxury homes WHAT Re-designed Financing Option Flier for upper end homes. Can be used for any price range.

HOW Call your Marketing Concierge to order and specify Standard or Luxury style format. To ensure delivery, allow 48 hours to produce and delivery you a .pdf to print or forward to an agent.

WHO Targeted to real estate agents and builders.

COST Free unless printed and mailed.

CAMPAIGN “ Moving Gift Certificate/14 Day Close”Flier WHAT This is a new beta test flier to use at Open Houses or other public events. The promotion is to show we give a Moving Starter Kit at closing to our clients and they can receive that too when the close with LoanStar. The “ redemption”steps is to encourage a full underwriting pre-approval that results in a quick close.

HOW Order from your Marketing Concierge! Not intended for eBlast at this time. Will be printed on heavy stock with envelopes printed with “ MOVING GIFT CERTIFICATE ENCLOSED”on them.

COST No Cost unless over 25 are ordered, then minimal supply charges.

CAMPAIGN “ Realtor Engineered to Shine”eBlast WHAT This is another way to show off what LoanStar can do for Realtors! Get multiple referrals by showing them how we are Engineered to Shine!

HOW Email Nick at nlong@goloanstar.com to get started!

COST No Cost!

CAMPAIGN “ Credit Do’ s & Don’ ts”Flier WHAT This education flier is targeted to new customers to help them understand what to do and what not to do regarding their credit profile while in process for a new loan.

HOW Order from your Marketing Concierge! Can be converted to an eBlast as well.

COST No Cost unless mass printing is required.

CAMPAIGN “ Custom Testimonial Request”eBlast WHAT What’ s a better way to get testimonials than to email them and have them submit the testimonials through your personal site? You can use a number of tools, contest, or phrases to catch their attention and it definitely will with a personalized email like Dion’ s.

HOW Email Nick at nlong@goloanstar.com to get started!

COST No Cost!

CAMPAIGN “ Springstakes!”

WHAT Now until June 30, 2014, you can use this “ Enter to Win”sweepstakes to gather contact and mortgage or real estate needs at events. Use at Open Houses, Home Shows, Buyer Seminars, and if you are a year past your initial Re-engagement Campaign, you could elect to do a new give-away promotion.

HOW To order contact marketing at marketing@GoLoanStar.com.

COST No charge for the iPad or small quantity printing but expensive if you don’ t use it!

Postage and vendor printing, if any, will be charged to LO.

CAMPAIGN Documentation Checklist (V1.0) WHAT This simple, easy to follow Documentation Checklist is perfect in helping your clients understand and manage everything they need to work through the process.

Send this out with your initial disclosures to help alleviate the stress of needing important documentation at the last minute!

This is our first version of this marketing piece, so look for an updated version in the weeks to come. Feel free to send Mikayla input or suggestions on how to make it better!

HOW Email Mikayla at mmorgan@goloanstar.com to order yours today!

COST No charge for the flyer. Printing and postage costs may apply.

CAMPAIGN “ General Products Flyer” WHAT Our Products Flyer is an easy way to show Realtors, builders and clients what programs we have to offer.

Look for specific Product Flyers in the upcoming weeks that will highlight each product category. Use them in a series of meetings with referral partners.

HOW Email Mikayla at mmorgan@goloanstar.com to order yours today!

COST No charge for the flyer. Printing and postage costs may apply.

CAMPAIGN “ Meet the Team” WHAT At LoanStar you have the support of an awesome group and you should show them off!

Use this flyer to let your business partners and clients know who will be helping them with what, and who to call if they have questions. This can eliminate a lot of the headaches of miscommunication! Promoting your team shows your strength in numbers!

HOW Email Mikayla at mmorgan@goloanstar.com to order yours today!

COST No charge for the flyer. Printing and postage costs may apply.

CAMPAIGN “ Rate Increase”Flyer WHAT A lot of people don’ t know how much an increase in rate can affect their buying power. Use this flyer to demonstrate exactly how crucial locking in their rate can be –now - and how a refinance can drastically change their home loan!

This flyer will be tailored per region to account for average loan amounts.

HOW Email Mikayla at mmorgan@goloanstar.com to order yours today!

COST No charge for the flyer. Printing and postage costs may apply.

CAMPAIGN “ I’ ve Moved”Email/Flyer WHAT Let your clients and business partners know you’ ve moved to LoanStar! This marketing piece can be blasted out via email, snail mail, or handed out to all of your clients and Realtors as an initial marketing piece to generate business.

HOW Email Mikayla at mmorgan@goloanstar.com to order yours today!

COST No charge to you!

CAMPAIGN “ Affordability Options” WHAT Many people, especially first time home buyers, don’ t know how affordable homeownership really is. Utilize this flyer to help clients realize how they could be saving money by owning a home vs rent!

HOW Email Mikayla at mmorgan@goloanstar.com to order yours today!

COST No charge to you! Normal charges for printing and postage, if any, may apply.

CAMPAIGN “ Let us Move You!” WHAT Our moving promotion is a great added value that can help you not only get more clients, but also help build stronger relationships with Realtor partners.

Use this email blast alone, or partner with your Realtors(R) or builder to promote this awesome promotion to everyone!

HOW Email Mikayla at mmorgan@goloanstar.com to order yours today!

COST No charge to you!

CAMPAIGN “ MMG Weekly”& “ MMG Monthly” Provided to you Exclusively

By Dion Mancia

For the week of Mar 17, 2014 | Vol. 12, Issue 11

Dion Mancia Sr. Loan Officer NMLS# 19061 The Mancia Group LoanStar Home Lending NMLS# 1094582 Office: (503) 597-6703 Cell: (503) 381-8900 E-Mail: dion@themanciagroup.com Website: www.themanciagroup.com

In This Issue

WHAT Mortgage Market Guide (MMG) is a popular mortgage market update newsletter provided by Vantage Production that can be branded and personalized with your information. There is a weekly and monthly update for MMG which includes a recaps, graphs, and much more!

HOW Check out MMG’ s website (https://www.vantageproduction.com/mmg/index.php) and contact Nick Long (nlong@goloanstar.com) for more details.

EMAIL RECIPIENT Realtors & Select database contacts COST $359 Per Year OR $39 on month-to-month, they also have a 14-day trial.

CAMPAIGN “ Neighborhood Open House Flyer” WHAT This is an example of an open house email that was featured all the Open Houses in a neighborhood. The LO did all the leg work to get the agents on board, and now she has new referral partners and the event created leads for her and the agents!

HOW Marketing can create the flyer and contact Nick Long (nlong@goloanstar.com) to get it emailed to your targeted database.

EMAIL RECIPIENT Clients and Realtors COST Free to design and email; nominal direct mail costs may apply

CAMPAIGN “ MBS Highway” WHAT MBS Highway is another example of a subscription service that loan officers can subscribe to. We take what information they have given us on the articles and turn it into your branding with your name and photo on it. Marketing is willing to work with whatever subscription service you want and try and provide that to your database.

HOW Go to MBS Highway’ s website and contact Nick Long (nlong@goloanstar.com) for more details EMAIL RECIPIENT Weekly Realtors COST $499.95 a year OR $49.95 a month

CAMPAIGN “ USDA Benefits Extended” WHAT This USDA blast was part of the once-a-month email blast going out to clients. Each month will be a new featured flyer and will be emailed out to each of your client email lists provided. All of them will be personalized with photos and other information.

HOW Keep adding to your client email lists and building that database so more of your clients will get these. If you need help with your lists or the CRM you can contact Nick Long (nlong@goloanstar.com) EMAIL RECIPIENT Clients COST Free

CAMPAIGN “ HARP” WHAT This email blasts to customers featuring the HARP refinance program. Every Monthly blast will go out on the third Thursday of every month.

HOW Keep adding to your client email lists and building that database so more of your clients will get these. If you need help with your lists or the CRM you can contact Nick Long (nlong@goloanstar.com) EMAIL RECIPIENT Clients COST Free

APRIL 2014 EMAIL BLAST

CAMPAIGN “ Referral Partner Budget”reference flyer WHAT When promoting our marketing services for referral partner use, this handy one-sheet explains how much each piece of the database campaign costs so they can budget accordingly.

Use the budget flyer in conjunction with the Business Partner Marketing Resources brochure.

HOW Email Mikayla at mmorgan@goloanstar.com to order yours today!

COST No charge for the flyer.

CAMPAIGN “ Introductory PowerPoint Presentation” WHAT Marketing produced a PowerPoint presentation to introduce his team to a builder.

The presentation was brief and to the point and requested a meeting to follow up and answer and expand on any of the points in the presentation.

If you need a PowerPoint presentation for any reason, contact marketing.

HOW Contact Kenn Bartley at 503-597-6702 or kbartley@GoLoanStar.com.

COST None

CAMPAIGN “ FHA Special”email blast or flyer WHAT We’ re still looking for more FHA loans to send through as a test case so the incredible special is extended through April. Send to your agents and database!

HOW Contact Nick Long for email blasts. Contact Mikayla Morgan for flyers and direct mail.

COST None unless mailing.

CAMPAIGN “ Logo Store” WHAT The LoanStar Logo Store is online and open for business! Purchase logo apparel, promo items and open house props to gift to customers, referral partners or to use at open houses and events.

New to the Logo Store in April will be balloons in white and green; black golf towels, green tees and Nike golf balls; and green roller-ball pens.

HOW Click on the link at the bottom of our home page, shop and purchase online.

COST Vendor fees paid directly to supplier.

CAMPAIGN “ Downsizing Flier” WHAT Use to co-brand with an agent to show prospects that you have all the bases covered when it comes time to sell and buy a smaller home.

HOW Contact Mikayla Morgan to order your personalized copy.

WHO Clients, prospects and agents.

COST Free unless printed and mailed.

CAMPAIGN “ Referral Partner Budget”reference flyer WHAT When promoting our marketing services for referral partner use, this handy onesheet explains how much each piece of the database campaign costs so they can budget accordingly. Alternative to using the larger brochure and budget insert.

HOW Email Mikayla at mmorgan@goloanstar.com to order yours today!

COST No charge for the flyer.

CAMPAIGN “ USDA Product Flier” WHAT Use this to discuss the benefits of the USDA program with Agents or Prospects.

HOW Contact Mikayla Morgan to order your personalized copy.

WHO Clients, prospects and agents.

COST Free unless printed and mailed.

CAMPAIGN “ Logo Store” WHAT The LoanStar Logo Store is online and open for business! Newly added products are logo mugs, pens and padfoli0s –all excellent gifts for customers and referral partners!

New to the Logo Store in April will be balloons in white and green; black golf towels, green tees and Nike golf balls.

HOW Click on the link at the bottom of our home page, shop and purchase online.

COST Vendor fees paid directly to supplier.

CAMPAIGN “ Interest Rate Effect on Payments” WHAT This email blast is ready to go out to your database personalized with your contact information and compliance disclaimers. The message will help readers realize that they should hurry to buy or refinance before rates go up or risk losing buying power in the future.

Example payments can be modified to fit your database profile (two examples shown here).

HOW Keep adding to your client email lists and building that database so more of your clients will get these. If you need help with your lists or the CRM you can contact Nick Long (nlong@goloanstar.com) EMAIL RECIPIENTS General Database COST Free

CAMPAIGN “ Re-Engagement Campaign (Email Version)” WHAT For those starting their database cleanup promotion, we now have an online version of the highly successful direct mail piece. A fill-form survey is attached to the email to capture updated data, leads, choose their participation gift card, and enter them to win the giveaway prize. The addition of the fill-form may help improve database engagement.

Note: Responses to direct mail average 30% return rate. Email return rate has been less than 2%.

HOW Contact Nick Long or your LoanStar Marketing Specialist to get started.

EMAIL RECIPIENTS Initial Database COST Gift cards and grand prize.

CAMPAIGN “ Re-Engagement Campaign (Email Referral Partner Version)” WHAT For those co-branding with a referral partner’ s database cleanup promotion, we now have an online version of the highly successful direct mail piece. A fill-form survey is attached to the email to capture updated data, leads, choose their participation gift card, and enter them to win the giveaway prize. The addition of the fill-form may help improve database engagement.

Note: Responses to direct mail average 30% return rate. Email return rate has been less than 2%.

HOW Contact Nick Long or your LoanStar Marketing Specialist to get started.

EMAIL RECIPIENTS Initial Database COST Gift cards and grand prize.

CAMPAIGN “ First Time Home Buyer”PowerPoint Presentation WHAT Thank you Curt Lillibridge and his team at our new Everett, Washington branch for providing their First Time Home Buyer seminar to share. Marketing has “ Loanstarized”it and can customize it to meet your needs in your market.

If you need this or any PowerPoint presentation for any reason, contact marketing.

HOW Contact Kenn Bartley at 503-597-6702 or kbartley@GoLoanStar.com.

COST None

CAMPAIGN Re-engagement Campaign –Generic for Realtor WHAT Remember the reengagement campaigns that we did for you when you started at LoanStar? We help Realtors with those too! If you ever need to send a sample to a Realtor, we can help brand it to match their realtor group and colors. This will help simulate what they can have done for them.

HOW Email Nick at nlong@goloanstar.com to get started!

COST No Cost!

CAMPAIGN Annual Real Estate Review –Generic for Realtor WHAT This is a generic look at the annual real estate reviews that we do for Realtor groups for a sample. You can use this to give your real estate groups that you want to partner with a sample of the work that LoanStar can provide them!

HOW Email Nick at nlong@goloanstar.com to get started!

COST No Cost!

CAMPAIGN “ Expect the Best from LoanStar” WHAT Here is a flyer that puts together both the annual real estate review and the reengagement campaign in one flyer! How great would it be to show them each flyer individually and then follow up with this flyer to tie everything together!

HOW Email Nick at nlong@goloanstar.com to get started!

COST No Cost!

DONâ&#x20AC;&#x2122; T FORGET TO ASK FOR TESTIMONIALS Testimonials from happy customers is one of your best forms of advertising! Ask for them always.

They can submit a testimonial on your web site 24/7. Also, when you have a willing customer or referral partner, you can also simply ask your Marketing Specialist to call them for a quote and marketing will add it to your web site and social media posts.

ASKING ISNT STEALING! Celia Burlingame is a new originator, starting her career with LoanStar in 2014.

She has hit the ground running and has asked her customers for testimonials and they gladly had great things to say about her. Marketing posted the comments on her web page (shown here) and on her Facebook fan page.

calendar W1 W3 YR

Direct Mail Newsletter mailed the first week of every month

Email Blast launched the third Thursday of every month

Annual Mortgage Review mailed to everyone in a database once a year. dB is divided in 26 equal parts, mailed every-other week, with names and phone numbers sent to originators to call in between mailings.

Contact marketing for more details or to review your Annual Marketing Calendar.

CODA