The Typewriter

THE TYPEWRITER portfolio of Chen Huei Tai 2009-2012

GRADUATION EXHIBITION PROJECTS Taiwan Lion Preservation Project

POSTER DESIGN Tourist Map Of Taitung County Falling Into Mindflow Stop Overfishing

BOOK DESIGN Autoportrait Hard-boiled Wonderland And The End Of The World Start From Here

MISC DESIGN Taiwan Insence (Package And Mannual) The Trio Rest In Peace! My Friends (Cd) A Romantic Ride With Lightweight Truck (Cd) Corporate Identity, Department Of Advertising, Nccu Opening Film Of Pecha Kucha Night No.20 In Taipei Up In The Air (Flash Animation)

INSPIRATION & ILLUSTRATION PHOTOGRAPHY DRAFT&SKETCH

PHOTOGRAPHY: CHEN HUEI TAI / CANON 5D MARK II / 10.1 cm × 15.2 cm / 2012

If you use Adobe Acrobat Reader, we suggest that you can follow these steps: 1. Open “View” manu 2. To “Page Display“ 3. Select “Two Page View” 4. Select “Show Cover Page In Two Page View” 5. Enjoy Your Reading *If you can not read this PDF file completely, please visit this website: http://issuu.com/kenivsky/docs/the-typewriter

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ABOUT “THE TYPEWRITER�

The same keyboards, typebars together with different color ribbons producing all of my works. By changing ribbons, typewriter can print out different colors and materials of texts on paper sheets. Ribbons can be replaced frequently, but matrix and typebars are irreplaceable. Creativity and schema as typewriter, with my own matrix and typebars to punch different types of media as color ribbons to tell pretty stories on paper sheets. Structure of typewriter express my means to produce works and creations perfectly.

Me together with my schema and core of mind interact with plenty of media producing the works that showing in this portfolio, THE TYPEWRITER.

Wrote In July. 2012

Photography Chen Huei Tai

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CHEN, HUEI TAI Author of portfolio Born in April 1989 in Chiayi, Taiwan Studied at Department of Advertising of National Cheng Chi University, Taiwan.

Majored in Muti-Media Creation and Public Relation. Studying graduate school of Institute of Applied Art in National Chiao Tung Unversity, Taiwan.

I am interested in writing, photography and graphic design. I hope that I can enhance my ability to deal with video, motion graphic and digital interactive design, so that can make my ability of storytelling more diverse than now. I want to establish a solid foundation of knowledge about graphic design. I like to write articles about my daily life, and released regularly on my blog, because I think showing texts on blog only is too boring, so that I do a lot of illustrations to match these articles. Some of my design works came from my articles.I love design, but always figure some words and stories that appear earlier than come out pictures of design works.

This kind of thinking pattern is unusual between the students that study in design field. Reading and imagination are two of the most beautiful and important things around the world.

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CONTENTS:

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GRADUATION EXHIBITION PROJECTS Taiwan Lion Preservation Project

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BOOK DESIGN Autoportrait Hard-boiled Wonderland And The End Of The World Start From Here

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POSTER DESIGN Tourist Map Of Taitung County Falling Into Mindflow / International Psychology Conference Stop Overfishing

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MISC DESIGN Taiwan Insence (Package And Mannual) The Trio Rest In Peace! My Friends (Cd) A Romantic Ride With Lightweight Truck (Cd) Corporate Identity, Department Of Advertising, Nccu, Taiwan Opening Film Of Pecha Kucha Night No.20 In Taipei (Motion Graphic) Up In The Air (Flash Animation)

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INSPIRATION & ILLUSTRATION

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PHOTOGRAPHY

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DRAFT&SKETCH

TAIWAN LION PRESERVATION PROJECT Taiwanese Lion Dance is a unique performance to Taiwanese traditional culture, but this old tradition is difficult to attract the young generations’ attention, let alone convey the traditional value to next generation.

So, we transferred the Taiwan Lion Dance into a real, existing but endangered animal in Taiwan. I tried to refine the information about Taiwan Lion Dance, and used graphic design as a tool to convey such information to the audience. Using a more vivid way to introduce traditional culture than before. Preservations should not only focus on the endangered animals in Formosa, which include leopard and Formosan black bear, these “real animals”, but also highlighted on Taiwan Lion, a species fo endangered lion and their important traditions.

Size: 100 cm × 120 cm Year: 2011

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POSTER / PRINT OUT / TAIWAN LIONS ON THE TAIWAN ISLAND

GRADUATION EXHIBITION PROJECT / 100 cm × 120 cm / Illustrators Egg Tsai, Chen Huei Tai / 2011

POSTER / PRINT OUT / HISTORY, FUTURE, NOWADAY OF TAIWAN LION

GRADUATION EXHIBITION PROJECT / 50 cm × 80 cm / Chen Huei Tai / 2011

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POSTER / PRINT OUT / BREEDING OF TAIWAN LION, FOOD OF TAIWAN FOOD

GRADUATION EXHIBITION PROJECT / 50 cm × 45 cm / Illustrators Egg Tsai, Chen Huei Tai / 2011

POSTER / PRINT OUT / TAIWAN LION EVOLUTIONAL HISTORY

GRADUATION EXHIBITION PROJECT / 180 cm × 65 cm / Illustrators Egg Tsai, Chen Huei Tai / 2011

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POST CARD (FOLDED) / TAIWAN LION INTRODUTION

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GRADUATION EXHIBITION PROJECT / 10.5 cm × 30 cm / Illustrator Chen Huei Tai / 2011

POST CARD (OPENED) / TAIWAN LION INTRODUTION

GRADUATION EXHIBITION PROJECT / 10.5 cm × 30 cm / Illustrator Chen Huei Tai / 2011

FLYERS / PRINT OUT / TAIWAN LION CONFERENCE

AUTOPORTRAIT The book consists only one paragraph spanning 112 pages, and includes that one declarative sentence after another, each of which reveals some new fact about its author, the late French writer and conceptual photographer Edouard Levé. I transfer this concept of reading this oneparagraph-books into a process to assembly elements of a complex camera. Readers have to open a dark box in order to see all elements of camera clearly. Then, readers pick up tools (select different reading circumstances) and start to read this unique book. I seperate characters into several squres and put into an 3×3 component boxes on each pages. After assemble all the elements together, readers can get a camera to look into the inner most part of Edouard Levé and get much more close to him than before.

Author: Edouard Levé Photography: Todd McLellan Size: 18.4 cm × 22.6 cm, 10 pages Year: 2012

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HARD-BOILED WONDERLAND AND THE END OF THE WORLD Hard-Boiled Wonderland and the End of the World are two separate internal and external world of protagonist. Hard-Boiled Wonderland reminds me the RED color, and the End of the World makes me thinks of blue. After I read the story, I can not clearly distinguish two worlds that exist inside and outside. So, when I designed the cover, I switch two colors intentionally to highlight this puzzle.

Two circles represent the turning point of these two world, a small town continuous melting, and started to contact with another world. These things are so fragile like ballons. Existence of the unicorn’s horn in a short distance wait quietly .

Author: Haruki Murakami Size: 14.8 cm Ă— 21 cm Year: 2011

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BOOK DESIGN / 14.8 cm × 21 cm / 2011

BOOK DESIGN / 14.8 cm × 21 cm / 2011

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BOOK DESIGN / 14.8 cm × 21 cm / 2011

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START FROM HERE START FROM HERE is setting by author as a “Classic” photography tool book. This book describes that when each person taking photos, they have to put more emphases on the process of thinking rather than pursuiting to buy expensive photographic equipments. The motivation of taking photos should focus on the reason why to shoot. Photofraphy should express ones point of view, rather than purely virtuoso. So, following this concept, I think the origin of photography is “Pinhole Photography“. If you can catch the true meaning of photography, even you have only pinhole photographic equipments, you can still take an awesome photo.

Author: Bryan Peterson Size: 14.8 cm × 21 cm Year: 2011

POSTER DESIGN

TOURIST MAP OF TAITUNG COUNTY Taitung County is a county in eastern Taiwan. While its name means “Eastern Taiwan”, it is also known as “Houshan” by many of the locals, meaning behind the mountains or the back mountains. Taitung is officially administered as a county of the Taiwan R.O.C. It is a scenic county next to the Pacific Ocean, which is a nice travel spot for people who want to escape from hustle and bustle urban areas.

Client: Department of Culture and Tourism of Taitung Government Size: 59.4cm × 120.1 cm Year: 2012

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To Hualien County u

THE OFFICIAL TOURIST MAP OF

Jhangyuan Tribe

9

Basian Caves

Changbin Township

Hualien County

11 1

DEPARTMENT OF CULTURE AND TOURISM

2012-2013

Jhongyong Site

Jiamin Lake

Ningcheng Temple

Heaven Lake (Tienchih)

Yuch

Guanshan Yakou

ang

Lisong Hot Springs Siangyang Forest Recreation Area

Hig

hw a

11 30

y

9

Motian Hill

Wushihbi

20 Lito Tribe

Chishang Tourism Service Center

Shihyusan

Wulu Hot Springs Chishang Pastoral Farm Resort Tuyuan

Wulu Ancient Fort Park

20

20

Chishang Township

9

Haiduan

Chenggong

Rice Village Museum

Taitung County Museum of Natural History Chenggong Fishery Harbor National Taitung Oceanatium

Silk Recreation Farm

Rice School

11

Donghe Leisure Farm

Police Historical Museum 197

Guanshan Township

Guanshan Town Encircling Bicycle Path Dianguang Tribe

East Coast National Scenic Area Administration Ami Indigenous Culture Art Center

23

Taiyuan Glen

Guanshan Water Park Wuling Green Tunnel

Sanxiantai

Dapo Pond

Guanshan Tzuchi Hospital

Haiduan Township

Chengguang’au Cultural Site

Chenggong Township

23

͆

Haiduan Bunun Cultural Museum Taitung Hakka Cultural Museum Recreation Rice Mill Factory

Chengguang’au Tianhou Temple

9

197

20

Wulu Gorge Bishan Hot Springs Tienlung Suspension Bridge

Pasongan Site

Donghe Bridge

Luye Township

9

Yong’an Community

Donghe

Donghe Township

Luye Gaotai

Jintsun Tombolo Beach

197

Kaohsiung County

Luye

The Maple Leaf Baseball Team Memorial Hall

11

Hongye Hot Springs Longtian Village

Doulan Site

197

Yangping Township

Chulu Ranch

Water Running Up

Balan Site

Liji Bad Land

Beinan Township

9

Beinan

Small Yellow Mountain (Puyuma Mountain) Jialulan Recreation Area

1 197

9 Protogenic Applied Botanical Garden

Taitung Train Station

Ⱥ

Beinan Dazun Water Conservation Park Shiauyeliou Fugang Fish Harbor

Taitung Airport

Railway Art Village

Ludao Township

Lyudao Lighthouse Lyudao Airport

11

Jihben Hot Springs Jihben National Forest Recreation Area

Human Rights Memorial Park Oasis Villa

Odometer

Carp Hill

Taitung City

Huoshao Mountain

Hualien

50 km 87 km

Ecology Research & Study Center Xinxing Village Dufeilu Hot Springs

Jinfeng

C Pingdong County

Jinfeng Township

Yuli

9.3 km

Fuli

Taimali

Baxian Cave

3.5 km

34.5 km

Chihshang

The First Light of Millennium Year Memorial Park Haiduan

Taimali Township

Chinhuang Hot Springs

Changbin

24 km

Zhengxing Village

Jialan Village Xianglan Bilu Hot Springs

Fongbin

36 km

Sanho Beach Park Aboriginal People Ancestor’s Birthplace Stele

9

Taimali Daylily Mountain

Sanxiantai

7 km

4 km

11 km

Chenggong Township

Jinlun Hot Springs Guanshan Water Park Dawushan Nature Reserve & Education Center

11.5 km

(ECNSAA) Headquarters

26.9 km

11 km

Luye Stage

Jinzun

13.5 km Hongye Hot Spring

9.5 km

22.5 km Xiaoyeliu

Chulu

16.5 km

7.5 km Taitung City

Daren Township

Dawu Township

Jihben Hot Spring

Daniao Recreation Area

Dawu Taiwan Keteleeria Reserve

Dawu Jinlong Lake Scenic Area Dawu Forest Nature Trails Dawu Fish Harbor

Sanzhuku

Zhiben

Taimali

11.5 km

Lanyu Lighthouse

Jinglun

21 km

9

Dawu

Daren

21 km

Lanyu Airport 26

22.5 km 13.5 km

Lanyu Township

9

Jin-Shui Camp Historical Old Trail

3 km

Lanyu Weather Station

Nantian

Daren

11.6 km 9

Provincial Highway

Easten South Area

Daylily Mountain was formerly called Taimali Mountain. It was renamed as Daylily Mountain due to its abundant production of needle daylily and also one of the three largest places of production of needle mushrooms in Eastern Taiwan. From August to September every year, it is the abundant production season of the needle mushrooms; all over the hills are glistening yellow flowers of needle daylilys swaying in the wind and it is the best time for watching this seasonal nature beauty. As a result, the good reputation of Daylily Mountain is widely publicized.

Ali Ma Tribe is located in the school campus of Xinxing Elementary School surrounded by green forest mountains and swirling sounds of cicadas. It is a good place to visit if you want to know more about the cultural beauty of Paiwan Tribe. Everywhere on the ground, you can see the colored paintings and stone paintings. Everywhere is the works of art of Paiwan Tribe Totem characters.

20.2 km

Railway

o To Pingdong, Kaoshong County

ES

Shouka

Big Heavenly Pond

Fonggang

197 County Highway

EC East Coastline Area

The huge earthenware stationed at the entrance of Jinfeng Township is the indicator for entering into the Zhengxing Tribe. The ceramic door plates on every household are the pottery works of such families. There are earthenware pots and earthenware pots shaped signs everywhere in the tribe and is known as the “Home Town of Earthenware”.

The land tribe still preserves the traditional Aboriginal Community Style.

Inside the village, there are the Aboriginal Wooden Carving houses, Artists houses, houses of the cultural workers and traditional tribe leaders. Within the community, many of the households have become the existing museums, presenting the cultural arts of Paiwan Tribe and local prehistoric cultural sites.

Chenggong Fishery Harbor is also called Singang Fishery Harbor, is the most important, largest fishing port of East Coast; famous for its fresh seafood, and dried fishes.

POSTER DESIGN / 59.4cm × 120.1 cm / 2012

WM West Mountains Area

MI

Marine Islands Area

Dapo Pond is the mountain valley formed by the two huge mountains of Central Mountain Range and Coastal Mountain Range approaching close together. The pond water outflows north as one of the stream source of Xiuguluan River. It is the main wetlands of East Rift Valley, with sound effects on ecological conservations. Through special design, it has been developed into a foot walking and bicycling water park.

The valley of Central Mountain Range and Coastal Mountain Range intersection. If you want to experience the flying pleasure and fun of Paragliding and Hot Air Balloon, you definitely must come here! The first Hot Air Balloon Carnival of Taiwan was held grandly in July, 2011 at Lu Yeh. In this event, 20 hot air balloons from 8 overseas countries and locally were invited and the balloons had dyed the sky of Taitung into beautiful colors.

It is the first environmental park in Taiwan established by the Guanshan Environmental Water Park by utilizing the air pollution control fee. It covers an area of around 32 hectares. Make use of the Hsin Wu Lu Rivers and rich underground stream origins to develop a water park full of rustic style. It offers recreational activities as in water splashing, park tour and bicycling.

Chulu Ranch is the largest hillside pasture in Taiwan. It covers a width of 70 hectares.

Flocks of cattle are bred with high quality forage, drink the underground spring water of Central Mountain Range, to produce milk of extraordinary rich fragrant and taste! The huge prairie also makes one feels refreshing and especially comfortable, glance the A'tolan Mountain from a distance with an extreme delight.

Kaohsiung County

2012-2013

DEPARTMENT OF CULTURE AND TOURISM

Jiamin Lake

Guanshan Tzuchi Hospital

Jihben Hot Springs Jihben National Forest Recreation Area

Carp Hill

23

ighw

Doulan Site

Shiauyeliou

Huoshao Mountain

Lyudao Airport

Lyudao Lighthouse

Ludao Township

Pasongan Site

Sanxiantai

Chengguang’au Cultural Site

Shihyusan

Wushihbi

11

Chenggong Fishery Harbor National Taitung Oceanatium

Taitung County Museum of Natural History

30

Donghe Bridge

Taiyuan Glen

Ami Indigenous Culture Art Center

Oasis Villa

Human Rights Memorial Park

Hualien

50 km

Odometer

East Coast National Scenic Area Administration

11

Chenggong

Beinan Dazun Water Conservation Park

Fugang Fish Harbor

ay

Chenggong Township

Small Yellow Mountain (Puyuma Mountain) Jialulan Recreation Area

Liji Bad Land

gH

11 1

Jhangyuan Tribe

u To Hualien County

Jhongyong Site

Changbin Township

Basian Caves

Ningcheng Temple

Jintsun Tombolo Beach

Water Running Up

11

Donghe Township

Guanshan Water Park

Dianguang Tribe

han

Donghe

Donghe Leisure Farm

Silk Recreation Farm

Railway Art Village

Taitung City

11

197

23

Rice Village Museum

Dapo Pond

Chishang Township

Yu c

9

Chengguang’au Tianhou Temple

9

Guanshan Town Encircling Bicycle Path

Luye Township

Taitung Train Station

Taitung Airport

Beinan

9

9

͆

20

Guanshan Township

1 197

Beinan Township

9 Ⱥ

Balan Site

Chulu Ranch

Longtian Village

Protogenic Applied Botanical Garden

Yangping Township

Hongye Hot Springs

The Maple Leaf Baseball Team Memorial Hall

Luye

Luye Gaotai

Wuling Green Tunnel

Police Historical Museum

Yong’an Community

Haiduan Township

20

Haiduan

Rice School

Haiduan Bunun Cultural Museum

Tuyuan

9

Chishang Tourism Service Center Chishang Pastoral Farm Resort

Wulu Hot Springs

Taitung Hakka Cultural Museum Recreation Rice Mill Factory

Wulu Ancient Fort Park

Wulu Gorge Bishan Hot Springs Tienlung Suspension Bridge

20 Lito Tribe

Siangyang Forest Recreation Area

Lisong Hot Springs

Guanshan Yakou

Motian Hill

Heaven Lake (Tienchih)

20

Hualien County

197

THE OFFICIAL TOURIST MAP OF

197

197

:034:035 9

Sanzhuku

9

To Pingdong, Kaoshong County o

POSTER DESIGN / 59.4cm × 120.1 cm / 2012

Ali Ma Tribe is located in the school campus of Xinxing Elementary School surrounded by green forest mountains and swirling sounds of cicadas. It is a good place to visit if you want to know more about the cultural beauty of Paiwan Tribe. Everywhere on the ground, you can see the colored paintings and stone paintings. Everywhere is the works of art of Paiwan Tribe Totem characters.

Daylily Mountain was formerly called Taimali Mountain. It was renamed as Daylily Mountain due to its abundant production of needle daylily and also one of the three largest places of production of needle mushrooms in Eastern Taiwan. From August to September every year, it is the abundant production season of the needle mushrooms; all over the hills are glistening yellow flowers of needle daylilys swaying in the wind and it is the best time for watching this seasonal nature beauty. As a result, the good reputation of Daylily Mountain is widely publicized.

Easten South Area

Dawu Taiwan Keteleeria Reserve

Daren Township

Jinfeng Township

Jin-Shui Camp Historical Old Trail

ES

Pingdong C County

Jinfeng

Zhengxing Village

Taimali Daylily Mountain

Nantian

Chenggong Fishery Harbor is also called Singang Fishery Harbor, is the most important, largest fishing port of East Coast; famous for its fresh seafood, and dried fishes.

The land tribe still preserves the traditional Aboriginal Community Style.

Inside the village, there are the Aboriginal Wooden Carving houses, Artists houses, houses of the cultural workers and traditional tribe leaders. Within the community, many of the households have become the existing museums, presenting the cultural arts of Paiwan Tribe and local prehistoric cultural sites.

The huge earthenware stationed at the entrance of Jinfeng Township is the indicator for entering into the Zhengxing Tribe. The ceramic door plates on every household are the pottery works of such families. There are earthenware pots and earthenware pots shaped signs everywhere in the tribe and is known as the “Home Town of Earthenware”.

East Coastline Area

26

EC

Daren

9

Dawu Fish Harbor

7 km

Chihshang

9.5 km

Changbin

Xiaoyeliu

22.5 km

Jinzun

11 km

(ECNSAA) Headquarters

11.5 km

Chenggong Township

4 km

Sanxiantai

34.5 km

Baxian Cave

9.3 km

Taitung City

7.5 km

Zhiben

Chulu Ranch is the largest hillside pasture in Taiwan. It covers a width of 70 hectares.

Flocks of cattle are bred with high quality forage, drink the underground spring water of Central Mountain Range, to produce milk of extraordinary rich fragrant and taste! The huge prairie also makes one feels refreshing and especially comfortable, glance the A'tolan Mountain from a distance with an extreme delight.

It is the first environmental park in Taiwan established by the Guanshan Environmental Water Park by utilizing the air pollution control fee. It covers an area of around 32 hectares. Make use of the Hsin Wu Lu Rivers and rich underground stream origins to develop a water park full of rustic style. It offers recreational activities as in water splashing, park tour and bicycling.

Fonggang

20.2 km

Shouka

11.6 km

Daren

21 km

Dawu

21 km

Jinglun

11.5 km

Taimali

13.5 km

The valley of Central Mountain Range and Coastal Mountain Range intersection. If you want to experience the flying pleasure and fun of Paragliding and Hot Air Balloon, you definitely must come here! The first Hot Air Balloon Carnival of Taiwan was held grandly in July, 2011 at Lu Yeh. In this event, 20 hot air balloons from 8 overseas countries and locally were invited and the balloons had dyed the sky of Taitung into beautiful colors.

Marine Islands Area

3 km

Fongbin

36 km

22.5 km

26.9 km

11 km

16.5 km

Chulu

MI

Jihben Hot Spring

Hongye Hot Spring

13.5 km

Luye Stage

Guanshan Water Park

Haiduan

3.5 km

Fuli

24 km

Yuli

87 km

Dapo Pond is the mountain valley formed by the two huge mountains of Central Mountain Range and Coastal Mountain Range approaching close together. The pond water outflows north as one of the stream source of Xiuguluan River. It is the main wetlands of East Rift Valley, with sound effects on ecological conservations. Through special design, it has been developed into a foot walking and bicycling water park.

West Mountains Area

Lanyu Weather Station

Big Heavenly Pond

WM

197 County Highway

Railway

Provincial Highway

Lanyu Airport

Lanyu Lighthouse

Dawushan Nature Reserve & Education Center

Jinlun Hot Springs

Lanyu Township

Sanho Beach Park Aboriginal People Ancestor’s Birthplace Stele

The First Light of Millennium Year Memorial Park

Jinlong Lake Scenic Area Dawu Forest Nature Trails

Dawu

9

9

Taimali

Daniao Recreation Area

Dawu Township

Chinhuang Hot Springs

Taimali Township

Jialan Village Xianglan Bilu Hot Springs

Dufeilu Hot Springs

Xinxing Village

Ecology Research & Study Center

FALLING INTO MINDFLOW / INTERNATIONAL PSYCHOLOGY CONFERENCE There are two different schools of psychology trying to explain what is the state of mind flow. They debate to each other strongly. So, I put theories of one school horizontally on the poster, and the theories of the other school vertically. Futher more, I use two contrast colors to strangthen the conflict between these two schools.

Flow is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does. Proposed by Mihály Csíkszentmihályi, the positive psychology concept has been widely referenced across a variety of fields.

Client: National Chiao Tung University, Institute of Applied Arts Size: 59.4cm × 84.1 cm Year: 2012

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POSTER DESIGN / 59.4cm × 84.1 cm / 2012

STOP OVERFISHING

POSTER (OPENED) / STOP OVERFISHING

Human eat too much fish, much more than we actually need. TFSDA wants to notice people the crisis of resources of ocean are running out. If We don’t change our patterns to eat fish, If we don’t start to protect ocean resouce, there will almost have no any creatures but JELLYFISH in the sea after 2050 A.D. I designed a folded poster that carry in the magzines that introduce people about delicious foods. Showing the pictures about Katien Sushi to tell people the idea that even Katien Sushi moves so slow, but still much more faster than fish grow. I think that audience will notice this poster is introducing about delicious food at first, then they will find that ‘’delicious food’’ is comes from over fishing with nets, and read the statics and infomation about overfishing.

Client: Taiwan Fisheries Sustanable Developement Association Size: 29.7 cm × 42 cm / 21 cm × 29.7 cm / 21 cm × 29.7 cm Year: 2012

POSTER DESIGN / 59.4cm × 84.1 cm / 2012/ Photography:

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Jeff Tsai @ flickr.com

POSTER A-SIDE (FOLDED) / STOP OVERFISHING

POSTER B-SIDE (FOLDED) / STOP O

POSTER DESIGN / 21 cm × 29.7 cm / 2012 / Informations

POSTER DESIGN / 21 cm × 29.7 cm / 201

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OVERFISHING

12 / Statistics

HOW TO FOLD THE POSTER

TAIWAN INSENCE (PACKAGE AND MANNUAL) Taiwan insence is a traditional religious instrument. This project try to introduce this Taiwanese tradition to foreigners. I emphasize the function, which is communication to Gods of Taiwan Insence. And make Taiwan Insence become an electronic communication tool. When using Taiwan Insence, there are many hidden meaning can be interpreted during the burning process by followers. I collect and refine the religious rules making them as a eletronic mannual, and using minimum illustrations to convey these rules to the audience.

Client: Department of Culture of Taipei City Government Size: 20 cm × 8 cm × 3 cm / 21 cm × 29.7 cm Year: 2012

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Misc Design / 20 cm × 8 cm × 3 cm / 2012

USER MANNUAL / FRONT

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USER MANNUAL / BACK

Misc Design / 21 cm × 29.7 cm / 2012

THE TRIO Freedom of speech is the political right to communicate one’s opinions and ideas.

In some countries, freedom of speech is still a dream waiting for people to trace.

Even in Taiwan, a democratic country, freedom of speech is still interfered by some invisible power. If this kind of interfere exist, the true meaning of the messages will never convey to people directly. I use the form of book as a metaphor to express the vanish of some important spirits. Frames are stable, but the contents are burned out by powerholders already. Is the book still be a book? Or it just become a plastic model?

Matrials: Arcrylic / Old Paper sheets Size: 14.8 cm Ă— 21 cm Year: 2012

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3 PIECES OF ACRYLIC SCULPTURES

Misc Design / 14.8 cm × 21 cm × 3 Pieces/ 2012

REST IN PEACE! MY FRIENDS (CD) Different kinds of deaths occur in every single moments of our lives. Some people loss their real lives, others abandon to trace their dreams and faiths. This album is a elegie to these friends.

Even friends left, but the artist, Breakbot, keep fighting for his dream. I use the domino analogy with cross and different colors to indicate different types of death. When users take CD out, dominos start to fall down simultaneously. Lyrics cards is using the concept of Pantone swatches to emphasis rich colors of songs deaths.

Artist: Breakbot Size: 16 cm Ă— 14.5 cm Year: 2011

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Misc Design / 16 cm × 14.5 cm / Ø 14 cm/ 4 cm × 7 cm × 11 Pieces/ 2012

Misc Design / 16 cm × 14.5 cm / Ø 14 cm / 2011

A ROMANTIC RIDE WITH LIGHTWEIGHT TRUCK (CD) This Band was formed at 2010 in Tokyo, Japan. This is the first contact between them and me, but when I heard their melodies at the same time, it can clearly makes me feel easy and relax. Like a slow ride with a group of young fellows singing and drinking beer together.

There is a small space on cargo area, which can play guitar to sing and laugh happily. On the road, a black dog witnessing all this incident happening, it is also part of this romantic ride.

Artist: スプーンタップ Size: 16 cm × 14.5 cm Year: 2011

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Misc Design / 16 cm × 14.5 cm / Ø 14 cm / 2012

CORPORATE IDENTITY, DEPARTMENT OF ADVERTISING, NCCU, TAIWAN Department of advertising in National Chengchi University is the leader in the relevant academic field. So, I use target and arrowhead as primary visual image, then combine the letter “A“, which is a shorthand from advertising together. When people try to develop an advertising strategy, they have to equip a cool head. Execute a creation requires a lot of enthusiasm, combine calm and wisdom on behalf of the blue, and red of passion together. A successful advertising base on a clear direction, calm thinking and full of enthusiasm.

Client: Department of Advertising, NCCU, Taiwan Year: 2011

CALM & WISDOM

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E N TH U S IA S M

Tel +886 2 29387122

Fax +886 2 29393830

Web Advertising.nc cu.edu.tw

Web Advertising.nc cu.edu.t w

國立政治大學 廣告學系

國立政治大學 廣告學系

National Chengchi University Advertising Dep.

National Chengchi University Advertising Dep.

NO.64 Sec.2 ZhiNan Rd. Wenshan District Taipei City 11605 台北市文山區指南路二段64號

NO.64 Sec.2 ZhiNan Rd. Wenshan District Taipei City 11605 台北市文山區指南路二段64號

National Chengchi University Advertising Department

:056:057

Tel +886 2 2938712 2 Fax +886 2 29393830

National Chengchi University Advertising Department

professor.

professor.

Yue Gang, Wu

Yue Gang, Wu

NO.64 Sec.2 ZhiNan Rd. Wenshan District, Taipei Cit y

NO.64 Sec.2 ZhiNan Rd. Wenshan Di strict, Taipei Cit y

Tel +886 2 29387122 Fax +886 2 29393830 Web www.advertising.n ccu.edu.tw

Tel +886 2 29387122 Fax +886 2 2939383 0 Web www.advertising.n ccu.edu.tw

國立政治大學 廣告學系

國立政治大學 廣告學系

教授

教授

吳岳剛

吳岳剛

台北市 文山區 指南路二段64號

台北市 文山區 指南路二段64號

Tel +886 2 29387122 Fax +886 2 29393830 Web www.advertising.nc cu.edu.tw

Tel +886 2 29387122 Fax +886 2 29393830 Web www.advertising.nc cu.edu.tw

台北市 文山區 指南路二段64號

NO.64 Sec.2 ZhiNan Rd. Wenshan District, Taipei City

Tel +886 2 29387122 Fax +886 2 29393830 Web www.advertising.nccu.edu.tw

Tel +886 2 29387122 Fax +886 2 29393830 Web www.advertising.nccu.edu.tw

July 5, 2012 Ichiro Suzuki 42 Richard St, 21st Area, Bass Province Machado University

Ichiro Suzuki 42 Richard St, 21st Area, Bass Province Machado University

Dear Suzuki

Dear Suzuki

Baseball is a bat-and-ball sport played between two teams of nine players.

The aim is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a 90-foot diamond. Players on the batting team take turns hitting against the pitcher of the fielding team, which tries to stop them from scoring runs by getting hitters out in any of several ways. A player on the batting team can stop at any of the bases and later advance via a teammate's hit or other means. The teams switch between batting and fielding whenever the fielding team records three outs. One turn at bat for each team constitutes an inning and nine innings make up a professional game. The team with the most runs at the end of the game wins.

Baseball is a bat-and-ball sport played between two teams of nine players.

The aim is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a 90-foot diamond. Players on the batting team take turns hitting against the pitcher of the fielding team, which tries to stop them from scoring runs by getting hitters out in any of several ways. A player on the batting team can stop at any of the bases and later advance via a teammate's hit or other means. The teams switch between batting and fielding whenever the fielding team records three outs. One turn at bat for each team constitutes an inning and nine innings make up a professional game. The team with the most runs at the end of the game wins.

Evolving from older bat-and-ball games, an early form of baseball was being played in England by the mid-eighteenth century. This game was brought by immigrants to North America, where the modern version developed. By the late nineteenth century, baseball was widely recognized as the national sport of the United States. Baseball is now popular in North America, parts of Central and South America and the Caribbean, and parts of East Asia.

Evolving from older bat-and-ball games, an early form of baseball was being played in England by the mid-eighteenth century. This game was brought by immigrants to North America, where the modern version developed. By the late nineteenth century, baseball was widely recognized as the national sport of the United States. Baseball is now popular in North America, parts of Central and South America and the Caribbean, and parts of East Asia.

Best Wishes.

And Happy New Year.

Best Wishes.

And Happy New Year.

OPENING FILM OF PECHA KUCHA NIGHT NO.20 IN TAIPEI (MOTION GRAPHIC) The topic of pecha kucha night 20 is ‘‘Invinsible”. Invited 15 poeple came to stage share their thought about sport fever. I use dot matrix style to introduce speakers and lauch annousement about next topic of pecha kucha night.

Year: 2012

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UP IN THE AIR (FLASH ANIMATION) Modern people tend to communicate with cell phone or computer. We have few and few chance to have some physic contact or face to face talk in real life. Cell phone become a heavy duty.

Cell phone make our life better or not? The story talking about the reaction when people loss their cell phone. It might be not that bad...

Year: 2011

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INSPIRATION & ILLUSTATION I love to observe every details of things and incidents that happen in our daily lives. They can inspire me very much. I tried to write my thoungt down, and make them become illustrations. I cannot defined them into any category, but they are really important to me and my creations.

Year: 2010~2012

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DEATH IS NOT AN EVENT IN LIFE: WE DO NOT LIVE TO EXPERIENCE DEATH dwig Wittgenstein said that “Death is not an event in life: we do not live to experience death. If we take eternity to mean not infinite temporal duration but timelessness, then eternal life belongs to those who live in the present.� In Taiwan, most of people afraid of discussing about death because they think that if people keep talking about death will lead some bad fortune. I think people in Taiwan should change their attitude toward death. We should discuss these stuffs before we dead. Just in case we have no chance to say somthing important. When we start to discuss, death is not so horrible anymore. The ghost festival might be a perfect opportunity to start this issue.

THE SMELL When I get in the store, I smell a strong smell from wooden floor and wall.

If I have enough knowledge, I can tell what kind of wood is and what characteristics of that kind of species are. Maybe these live in particular area of mountain. Feeding a great amount of animals.

Smell is a magical sense. It comes from some small particles randomly surround in the air. They hang out willfully. There are many, many different kinds of smell around the world. Smells come from leather. Smells come from soap that attach on skin. Smells come from sweaty shirts. Smells come from your lover.

Smells come from coffee cup. Smells come from fingertips. The huge rain occurs at summer afternoon can also bring the smell come out from hot blacktop.

You can avoid looking, hearing, but you can never smelling unless you hold your breath forever. Such an important function in life, is it? Smell like a big hook that can appeal your memories come out from the deepest closet in your mind.

COFFEE MAKE THINGS HAPPEN To-do-list is as long as Andes Mountains, but I cannot even to move one of my finger. Needless to mention the brain, I cannot distinguish any particular parts of it, like a puddle of smooth and warm paste.

It is hard to describe this situation. So, I drink bulk amount of coffe. There is nothinh happen yet. But some good things might happen in the next second. Hard to say that, right?Let’s wait a second, waiting for the magic of coffee occurs.

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RUN OUT OF MY MIND In fact, physics is not as difficult as people imagine. The physic phenomena are around our life. When subjects moving, they need kinetic energy to push them on. After operating, friction step onto the stage and thermal energy comes out.

Here comes some problems when subject going too hot.

Computers might crash.

WIres might show short circuits Machines might melt.

Tyres might break.

Knees might wear out.

If the human brain overheating, what kind of hidden stuff will melted? I am so curious about the consequence that after people torture their brain...

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Photography / Nikion D90 / 10.1 cm Ă— 15.2 cm / 2012

Photography / 135mm B&W Film / 15.2 cm × 10.1 cm / 2010

Photography / 135mm Color Film / 10.1 cm × 15.2 cm / 2010

Photography / 135mm Color Film / 15.2 cm × 10.1 cm/ 2012

Photography / 135mm Color Film / 15.2 cm × 10.1 cm/ 2012

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Photography / 135mm Color Film / 10.1 cm Ă— 15.2 cm / 2012

Photography / Nikon D90 / 10.1 cm × 15.2 cm / 2011

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Photography / 135mm Color Film / 10.1 cm × 15.2 cm / 2012

Photography / 135mm B&W Film / 10.1 cm × 15.2 cm / 2011

Photography / 135mm B&W Film / 10.1 cm × 15.2 cm / 2010

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