STARBUCKS CASESTUDY
J O N E S B O R O
KATHRYN MATTICA ARTS 224: MEDIA DESIGN (001)JONESBORO, GEORGIA
COMMUNITY STARBUCKS
The Seattle-started Starbucks has become the biggest coffee chain in the world, with most of its business in the United States. However, through its rapid and exponential success worldwide, many rural and lower-class areas have been shot off from this coffee market. To combat this issue and maintain its humanitarian and welcoming culture, Starbucks, in 2015, launched a program for community Starbucks (“Starbucks, home”). One city in Georgia, Jonesboro, opened their community Starbucks in 2019 to create jobs and partner with local businesses to promote unity (“Starbucks opens “).
1
STARBUCKS CORPORATION
STARBUCKS OVERVIEW
With 15,841 stores in the United States, the Starbucks Corporation must maintain a high level of synchronicity across its coffeehouse (“Number of Starbucks”) This results in a strong brand presence and recognizability. However, these brand elements hold no relevance if the application of the corporation’s mission and vision is not visible in every Starbucks coffeehouse around the world.
MISSION AND VISION
“To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time”
(“Starbucks mission”)
Starbucks’ mission rests in its connection to its customers. While it is still a business that exists to make a profit from coffee and new drinks and products, it will succeed far more if, as a company, they appeal to the human aspect of a coffee shop.
A coffee shop does not simply exists to enter, buy a coffee and walk out.
The environment of a coffee shop which promotes conversation and human interaction, can make or break a coffee shop.
To create this environment, Starbucks does business according to these values:
“Creating a culture of warmth and belonging.”
“Challenging the status quo and finding new ways to grow.”
“transparency, dignity and respect”
“Delivering our very best in all we do, holding ourselves accountable for results.”
Starbucks emphasizes that though they are a for-profit business, they look at their coffee shops “through the lens of humanity”
(“Starbucks mission”)
2
JONESBORO, GA
Clayton County
Population: 4,235 (2020)
Median Age: 32 (2021)
Median Household Income: $31,033
Median Gross Rent: $965
Homeowner Rate: 30.9%
Housing Units: 1,628
Married-couple Family Household: 27.8%
Male householder: 17.2%
Female householder: 49.4%
Under 18 Years Old: 18.4%
Bachelor’s Degree or Higher: 4.5%
Employment Rate: 29.9%
Poverty: 38.3% (Bureau)
Located 25 minutes from Atlanta, Georgia, lies the small town of Jonesboro. Originating as a struggling railroad town through the years, Jonesboro has developed and maintained its historic brick architecture and community-focused characteristics. Gain worldwide recognition with the famous novel and film adaptation Gone With The Wind by Margaret Mitchell. The people of Jonesboro are again receiving headlines with Starbucks opening a new community coffee shop (“City history”).
3
6564 TARA BOULEVAR JONESBORO, GA 30236
(Surdi)On July 12, 2019, Starbucks opened a new community Starbucks in Jonesboro, Georgia. This Starbucks came through the partnership with United Way of Greater Atlanta and the Child Well-being movement to create an unseen community and opportunity for this city. Not only does this Starbucks create a new safe, friendly, and spacious environment, but it also creates new jobs. While simply the addition of a new coffee shop with foster gatherings, Starbucks’ community room that non-profit organizations can use will serve as a learning place for workforce training programs, youth events, and other movements to improve the well-being and lifestyles of Jonesboro (“Starbucks opens”).
4
The interior is filled with art from a local artist, Marryam Moma, who brings her Tanzanian-Nigerian background and fuses it with Atlanta’s beautiful culture to share a story of human unity.
Moma states, “My artistic inspiration today is derived from all the culture, public art installations, several exhibits and shows around the city, and building connections and nurturing friendships with other artists in the community.” (Dubey)
5
(Surdi)
(Surdi)
(“you will know”)
“It is our prayer that Fig Tree Café would stand as a symbol of God’s blessing over Jonesboro. A place where diverse people gather as one community, a place of shelter from the storms of life, a place to find strength among friends, and a place where physical and spiritual needs can be satisfied.”
(“you will know”)
Located in historic downtown Jonesboro, The Fig Tree Cafe serves as a community hub, coffee shop, and quick meal stop. This coffee shop came out of First Baptist Jonesboro to provide for the community. Their coffee comes from their partnership with Break Coffee Roasters, and they consistently do promotions for holidays and specific parts of the community.
(“you will know”)
HOURS
Mon- Tues: 7am - 3 pm
Wed-Fri: 7am - 6pm Sat: 7am - 12pm Sun: Closed
ADDRESS
126 South Main St, Jonesboro GA 30236
FIG TREE CAFE
6
SELLING POINTS
The Fig Tree Cafe is relatively new to Jonesboro, opening in 2018, a year before the community Starbucks. What makes this cafe stand out among the other more corporate coffee shops is its Christian worldview, which impacts their service. Also, a coffee shop downtown will attract more community than a Starbucks in a commercial area 10 minutes outside central Jonesboro. With a much more significant social media presence, The Fig Tree Cafe will attract the younger crowd and tourists looking for something good but local. (“you will know”)
PRICE
12 oz. Coffee: $2.25
Cold Brew: $3.25
Latte: $4.00
Chai Tea Latte: $4.25
Soup Of The Day: $5.00
Breakfast Sandwich: $3.99 (“Fig Tree Cafe Jonesboro, Georgia”)
SOCIAL MEDIA
Instagram: @figtreecafejonesboro
Followers: 1,111
Posts: 257
(“Fig Tree Cafe jonesboro (@ figtreecafejonesboro)”)
Facebook: Fig Tree cafe Jonesboro
Followers: 1.9k
Likes: 1.8k
(“Fig Tree Cafe Jonesboro”)
7
(“Fig Tree Cafe Jonesboro”)
DUNKIN’
6622 TARA BLVD JONESBORO, GA 30236
Just up the street from the Community Starbucks is Dunkin’, a known competitor of the Starbucks corporation. However, this location does not significantly threaten the newer, more purposeful Starbucks. While it does have the benefit of being open 24/7, its prices are higher, and it has a majority of negative reviews. (“Dunkin’ - Jonesboro, GA”)
REVIEWS
“The night cashier is always angry and rude.” - Xavier S.
“Order two croissants both were stale and tasted very old.” - Carrissa M.
“Disorganized kitchen, wrong coffee order, coffee made incorrectly, and the staff was extremely rude.” - Devyn P.2 (“Dunkin’ - Jonesboro, GA”)
They have occasionally provided their space or products for different community events but not to the extent that Starbucks or The Fig Tree Cafe does. Most of their advertisements, both corporately and locally, are pushing the use of their app and rewards program. Their app garners some positive reviews but does not entirely excuse poor service and products.
PRICES
Hot Coffee Small Original Blend: $3.36
Small Cold Brew: $4.98
Small Iced latte: $5.36
Small Chai Latte: $4.73
Bacon, Egg and Cheese: $6.23 (“Dunkin’ donuts menu”)
8
(“Dunkin’ photos”)
STARBUCKS HOLIDAY CUPS
Every holiday season, Starbucks brings back their popular holiday menu with drinks like the Peppermint Mocha and the Ice Sugar Cookie Latte. Along with the new menu items comes the annual release of their holiday cup designs. This has been a tradition in the Starbucks corporation for 25 years. To celebrate this milestone, the 2022 designs pay homage to the wrapping paper design of the first holiday cups in 1997 (Peiper).
GIFT-WRAPPED MAGIC
Wavy ribbons and shimmering sparkles give this red and green cup a magical vibe, all wrapped up like the perfect gift. (“Starbucks holiday”)
Gary Jacobson, the creative director for the 2022 holiday campaign, encompasses it as “We have always talked about the cups as little gifts, and we hope they feel like a festive present to our customers and store partners,”
(“Starbucks holiday”)
(“Starbucks
FROSTED SPARKLE
Retro starbursts and diamond shapes adorn on this frosty mint green cup for a merry moment of holiday joy.
(“Starbucks holiday”)
9
(“Starbucks holiday”)
holiday”)
(“Starbucks holiday”)
ORNAMENT WONDER
Designers started with the iconic white Starbucks cup and wrapped it in a delicate micro-pattern of colorful holiday motifs like festive ornaments. (“Starbucks holiday”)
(“Starbucks holiday”)
COZY EVERGREEN
This bold red cup features white evergreen trees in a graphic pattern, sure to warm the hands and the heart on a cold winter’s day. (“Starbucks holiday”)
This is an effective promotion campaign and visual from Starbucks. Its temporary and seasonal nature brings customers back every holiday to get special beverages and see the new cup designs. Starbucks has the advantage of time, as they have cornered the holiday coffee season and perfected their identity with the ability to continually add more. 2022 was also the 20th anniversary of the Peppermint Mocha, which undoubtedly influenced their use of mint green and Starbucks’ standard colors. (“Starbucks holiday”)
10
Posted on November 29, 2022, to Starbucks’ social media, this illustration promotes their sugar cookie flavor by sharing the three different drinks that use the flavor. The Sugar Cookie Almond Milk Latte, The Iced Sugar Cookie Alomondmilk Latte, and The Iced Shaken Espresso with Almond milk and Sugar Cookie Syrup are illustrated on a striking blue background that is in contrast to their usual brand colors. (“Starbucks Coffee (@starbucks)”)
This promotional material is not for a particular drink or product but for who the brand is and their public perception. On their social media and the Starbucks Stories and News website, they share stories about little acts of kindness. These acts of kindness can include saying “Thank you” to the barista, helping someone cross the street, or simply giving someone words of encouragement. Starbucks is communicating that consumers can form a community and help those around them through their coffee. While this promotional material is not as profitable, it does reinforce the human lens that Starbucks values. It adds a personable aspect to a big, maybe unreachable company;
“Coffee brings us together, and kindness connects us all.”
(“A little kindness”)
11
(“Starbucks Coffee (@starbucks)”)
(“Starbucks Coffee (@starbucks)”)
“In celebration of our country’s birthday us and in the Spirit of ‘76, beginning July 5th, Sr. Adults (age 65+) can enjoy a cup of coffee for $.76 from 7:00 am to 9:00 am Monday through Friday. Come visit with your friends, and you may even discover your new favorite pastry to have with your coffee!”
The Fig Tree Cafe wanted to reach the older demographic of Jonesboro with a $.76 coffee special to celebrate independence day. While their caption is very informative, the graphic is busy and outdated regarding design. The purpose of this promotion and ad is to create community through their coffee shop and reach a specific group of people. Given that the audience is people 65 and older, a social media advertisement is less effective. While the caption provides much necessary information, it is quite wordy and excludes information about when this promotion ends. Viewers and customers will receive this advertisement’s goal, but there is room for improvement.
FIG TREE CAFE
12
(“Fig Tree Cafe jonesboro (@figtreecafejonesboro)”)
(“Fig Tree Cafe jonesboro (@figtreecafejonesboro)”)
Like most coffee shops, The Fig Tree Cafe also has holiday-inspired products, and they use their social media to promote and introduce these new items. This advertisement is for their new red velvet cookie. Without reading the caption, one might not know that this is a new product or even what product it is. However, compared to an illustration, the photograph is more personable and shows a small amount of the environment. The caption is effective as it also tells viewers their hours, but the photograph would benefit from being of higher quality.
“Our red velvet cookie has landed, just in time for the winter season!
Open from 7 am-3 pm!
#FigTreeJoy (“Fig Tree Cafe jonesboro (@figtreecafejonesboro)”)
13
(“Fig Tree Cafe jonesboro (@figtreecafejonesboro)”)
Presenting our “Totally Fall” Drinks !
Apple Cider Latte
Scarecrow Latte
Toffee Chai
Spiced Christmas Tea
Starry Night Latte
Which drink are you most excited to try?!
#FigTreeJoy (“Fig Tree Cafe jonesboro (@ figtreecafejonesboro)”)
Cafe shared a photo of a chalkboard listing the new seasonal beverages. While some of the handwriting may be difficult to read, it also effectively adds a human element in its design. Unlike its other post, it does not include their hours, and simply stating the names of the drinks does not give customers an indication of what the flavor is. However, it is still an effective post as it gives viewers a new specific purpose for going to The Fig Tree Cafe and adds personality to the business.
To promote their fall drinks, The Fig Tree
14
(“Fig Tree Cafe jonesboro (@figtreecafejonesboro)”)
PROJECT BRIEF
COMPANY OVERVIEW
The Jonesboro, GA Starbucks is part of the Community Store initiative to support the local community and economic development.
GOALS OF THE PROJECT
With our employees being from J onesboro, they know and have relationships with the community. We want to continue to build upon that by ensuring that our community, both customers and employees feel loved and supported all year long but especially during the holidays. For this reason, we want to develop a holiday promotional poster for our local Starbucks in Jonesboro, Georgia.
TARGET AUDIENCE
The Jonesboro, GA Starbucks is part of the Community Store initiative to support the local community and economic development. More specifically, the target audience is the Latin and Hispanic populations of 583 people as of 2020 (Bureau).
PROJECT BUDGET
$500
COMPETITOR INFORMATION
Dunkin, McDonalds, Dollar Café, Waffle House
TIMELINE / SCHEDULE
Deadline: 1.5 months before the holiday
15
PROPOSAL
PURPOSE
The purpose of this poster is to introduce part of the Latin and Hispanic coffee culture to the town of Jonesboro for Hispanic Heritage Month. This not only allows Starbucks as a company to release new roasts but also fosters the Latin and Hispanic communities by catering to their tastes and traditions.
HOLIDAY / THEME
Hispanic Heritage Month takes place every year from September 15 to October 15. Its purpose is to recognize and celebrate the American Hispanic culture and history. This month is filled with festivals and community events where they share their art, food, and traditions.
POSSIBLE PROMOTIONS
Cafe con Leche: An espresso with streamed milk is a standard coffee style in many Latin cultures. For Hispanic Heritage Month, the Jonesboro Community Starbucks will introduce a new hot drink, using Latin American roasted coffee, Cafe con Leche. This would also serve as an opportunity for the community to teach the Starbucks baristas how to create a drink that is more than just coffee with milk.
Cafe y Pan: Many Hispanic Latin American cultures take a break in the afternoon to have coffee accompanied by bread or pastry. The promotion would be a half-price pastry with the purchase of a hot coffee made from a Latin American roast. This promotion would last for the whole month and feature another country roast each week.
Merienda: Afternoon coffee is a staple in Latin and Hispanic cultures. This is a time to talk and socialize with co-workers, take a break, and eat a snack. In Argentina, it is called “Merienda”; in Chile, it is called “La Once.” The exact time varies from country to country but usually happens after lunch and before the work day is over. Similar to the Cafe y Pan promotion, this would be a pastry and coffee deal. This promotion would be a free pastry with the purchase of a hot coffee from 1 pm to 4 pm and would last for all of the Hispanic Heritage month.
Merienda is the most effective promotion for both profits and the community as it funnels business to the store for a short time. While giving away a free pastry might be risky from a business aspect, it allows for the soft introduction of new products. However, it creates more community that might translate into regular customers.
16
TONE MESSAGE STYLE
The tone of this promotion will be informational because of these specific parameters and the explanation of afternoon coffee to those not of Latin or Hispanic culture. However, because afternoon coffee is an informal and relaxed event, the tone of this advertisement will mimic that.
The Style of this promotional poster will stay in line with Starbucks’ various Latin American Coffee blend designs. With bright colors and illustrations, it will draw the eye to something different from the dark greens and browns of Starbucks’ usual designs. The style will attempt to prompt a feeling of nostalgia or home for the Latin community. A personable, colorful design with accurate and precise information about the promotion will target the Latin community and the whole city of Jonesboro.
Hispanic Heritage Month is about acknowledging the Latin and Hispanic cultures, accomplishments, and people in the United States. The message of this design is the same, an acknowledgment of a common practice in these cultures that is essential to one social life and forming community with others. Alongside that is an introduction of Latin coffee flavors and culture to the city of Jonesboro.
17
“Thanksgiving Blend.”
“Starbucks Japan Lunar New Year Collection.”
HOLIDAY PROMOTIONS
“Starbucks Holiday 2019.”
18
19
Murphy, Rachel
Starbucks Brasil. El Salvador Ahuachapan
Starbucks Brasil. Honduras Marcala Blend.
Starbucks Brasil. Hoje e #DiaNacionaldoCafe!
“Starbucks® Single-Origin Colombia.”
“Starbucks Debuts New Whole Bean”
MOODBOARD
Murphy, Rachel Murphy, Rachel
20
“Illustration.”
“20 Starbucks Stores in Latin America”
La Gringa. “Mural at the New Espresso Americano, La Ceiba, Hondura.”
Boillot, Charly. “Cartagena De Indias, Colombia, “Apaneca.”
“Illustration.”
“Illustration.”
Culture Trip
Alvarado, Luis. River Fishing. 2011
Alvarado, Luis. Transporting the Hay. 2014
Velasquez, Jose Antonio. Navidad. 1969
Andio, Abraham Lanza. Tegucigalpa, Honduras. 1984
Valasquez, Jose Antonio. San Pedro Sula. 1975
21
(Starbucks Brasil. Recarregue as energias en curta sua pausa.)
Starbucks Brasil. Dia da Terra. )
(Starbucks Brasil. Facebook.)
(Starbucks Brasil. Dia das Maes.)
(Starbucks Brasil. International day of our Sweetheart.)
THUMBNAILS
While the artistic culture of Latin and Hispanic countries is vast and each unique, the hope of these thumbnails is to capture the the essence of Hispanic culture. Some thumbnails focus on the object necessary for an afternoon coffee. Others use traditional Honduran art styles and ceramic patterns to show community through drinking coffee together. The goal of these concepts are to connect the old custom and coffee and community and integrate it into the Jonesboro Community
Starbucks. Other concepts focus on the coffee plant leaves, as a large amount of the world’s coffee is grown in Latin America.
22
ROUGHS
These first three roughs focus on the old and the new. Using the traditional Honduran art style to depict both a village and the Starbucks shows the timelessness of this custom. One of the best manners of communicating with people, getting together, and forming a community is by showing or describing people similar to the target audience to exactly that. These poster roughs show the extensive and beautiful art of Hispanic culture while also communicating to the audience a feeling of warmth and togetherness.
23
The second set of roughs uses the depiction of coffee leaves as well as the central object of the custom, a coffee cup and pastry. These three designs are far simpler, but with the use of bright colors and illustrations will still have Hispanic characteristics. Ultimately the use of the coffee cup in the center is most effective in sharing the message of this promotion.
The comps add an artistic aspect that both thumbnails and roughs miss; the cup design and detailed pastry. The cup design is based on the Honduran art style used in the thumbnails, and the pastry is a typical Honduran dessert. Each comp plays with a different layout and has different effective aspects. The first comp is centrally justified, which properly guides the eye. The second comp is simpler and focuses on the leaves. Finally, the third comp brings the aspect of bright color to the design, which helps the illustrations stand out.
24
FINAL SOLUTION
25
Works Cites
“20 Starbucks Stores in Latin America That Will Have You Planning Your next Adventure.” Historias, 4 Sept. 2022, historias.starbucks.com/en-es/stories/2022/starbucks-20-anniversary-latam-stores/.
Alvarado, Luis. River Fishing. 2011
Alvarado, Luis. Transporting the Hay. 2014
Andio, Abraham Lanza. Tegucigalpa, Honduras. 1984
“Apaneca.” El Salvador Tips, 5 June 2015, www.elsalvadortips.com/apaneca-2.
Boillot, Charly. “Cartagena De Indias, Colombia, Is a City of Historical Heritage for Its Great Cultural and Ar chitectural Richness. .” Travel Pulse , 1 Sept. 2022, www.travelpulse.com/news/destinations/five-fasci nating-colonial-destinations-in-latin-america.html.
Bureau, U.S. Census. “Jonesboro City, Georgia.” Explore Census Data, https://data.census.gov/profile/Jones boro_city,_Georgia?g=1600000US1342604
“City History.” Jonesboro, GA - City History, www.jonesboroga.com/CityHistory.aspx.
Culture Trip. “‘Latin American Boom’ Re-Examined.” Culture Trip, The Culture Trip, 10 Oct. 2011, theculture trip.com/south-america/articles/latin-american-boom-re-examined/.
Dubey , Jessica. “Welcome to Jonesboro, Ga., Home of Newest Starbucks Community Store.” Star bucks Stories, 12 July 2019, stories.starbucks.com/stories/2019/welcome-to-jonesboro-ga-home-of-new est-starbucks-community-store/.
“Dunkin’ - Jonesboro, GA.” Yelp, www.yelp.com/biz/dunkin-jonesboro.
“Dunkin’ Donuts Menu Prices at 6622 Tara Blvd, Jonesboro, GA 30236.” www.menuswithprice.com/ dunkin-donuts-menu/jonesboro/4183133/.
“Dunkin’ Photos.” Yelp, www.yelp.com/biz_photos/dunkin-jonesboro?select=qwBhxUwtYpXSWk b58OL0Lg.
“Fig Tree Cafe Jonesboro (@Figtreecafejonesboro).” Instagram , www.instagram.com/figtreecafejones boro/.
“Fig Tree Cafe Jonesboro, Georgia.” Restaurantji, www.restaurantji.com/ga/jonesboro/fig-tree-cafe-/.
“Fig Tree Cafe Jonesboro.” Facebook, www.facebook.com/figtreecafejonesboro/.
Illustration.” Illustration | Starbucks Creative Expression, creative.starbucks.com/illustration/.
La Gringa. “Mural at the New Espresso Americano, La Ceiba, Hondura.” La Gringas Blogcita , 16 Oct. 2007, lagringasblogicito.blogspot.com/2007/10/espresso-americano-goes-big-in-la-ceiba.html#.Y-pfxXbMLSJ.
“A Little Kindness Is Never Really Little.” Starbucks Stories, 29 Jan. 2023, stories.starbucks.com/sto ries/2023/a-little-kindness-is-never-really-little/.
Murphy, Rachel. “Starbucks’ Newest Coffee Blends Have Gorgeous Packaging That Will Give You Wanderlust.” Elite Daily, Elite Daily, 28 Mar. 2019, www.elitedaily.com/p/starbucks-new-premium-select-collectionpackaged-coffees-for-2019-are-so-colorful-16993501.
“Number of Starbucks Locations in the USA in 2023.” ScrapeHero, 23 Jan. 2023, www.scrapehe ro.com/location-reports/Starbucks-USA/#:~:text=There%20are%2015%2C841%20Star bucks%20stores,Starbucks%20stores%20in%20the%20US.
26
Peiper, Heidi. “Celebrating 25 Years of Starbucks (Mostly) Red Holiday Cups.” Starbucks Stories, 2 Nov. 2022, stories.starbucks.com/stories/2022/celebrating-25-years-of-starbucks-mostly-redholiday-cups/.
Starbucks Brasil. Dia da Terra. Facebook, 22 April 2022, 9:30 a.m., https://www.facebook.com/StarbucksBrasil/ photos/pb.100064566524600.-2207520000./5724475090903107/?type=3. Accessed 12 February 2023.
Starbucks Brasil. Dia das Maes. Facebook, 9 May 2021, 8:30 a.m., https://www.facebook.com/StarbucksBrasil/ posts/pfbid0VXJii2faUs3s492XEoeBwcrwzW2JLExRK3n8xqtrgF3vcpiLdhSRGnHfeVFt5BNtl.
Accessed 12 February 2023.
Starbucks Brasil. El Salvador Ahuachapan Blend. Facebook, 12 January 2023, 7:09 a.m. https://www.facebook. com/StarbucksBrasil/photos/pb.100064566524600.-2207520000./6523373901013218/?type=3.
Accessed 12 February 2023.
Starbucks Brasil. Facebook, 10 January 2017, 7:47 a.m., https://www.facebook.com/photo/?fbid=155128651822 2006&set=a.540895298072683. Accessed 12 February 2023.
Starbucks Brasil. Honduras Marcala Blend. Facebook, 6 February 2019, 12:17 p.m., https://www.facebook.com/ StarbucksBrasil/photos/pb.100064566524600.-2207520000./2545437598806888/?type=3.
Accessed 12 February 2023.
Starbucks Brasil. International day of our Sweetheart. Facebook, 30 September 2022, 12:12 p.m., https:// www.facebook.com/StarbucksBrasil/posts/pfbid02MU6zAZNTeJDZNtFxSvt43PWKztG48iKRdt MG8h8mvKVW6R2nXohPg7AXFZNnNq8Fl. Accessed 12 February 2023.
Starbucks Brasil. Recarregue as energias en curta sua pausa. Facebook, 24 November 2022, 7:48 a.m., https:// www.facebook.com/StarbucksBrasil/photos/pb.100064566524600.-2207520000./6367462406604369/? type=3. Accessed 12 February 2023.
Starbucks Brasil. Hoje e #DiaNacionaldoCafe! Facebook, 24 May 2021, 10:223 a.m., https://www.facebook. com/StarbucksBrasil/posts/pfbid03hNzj15h844sDTBzZRYEXh52fFcqPoEKo9ZnfEvNqwdaDs1JRrdH DQNtNoqXyoKnl. Accessed 12 February 2023.
“Starbucks Coffee (@Starbucks) • Instagram Photos and Videos.” Instagram, www.instagram.com/star bucks/.
“Starbucks Debuts New Whole Bean Coffee Packaging.” Starbucks Stories, 29 Aug. 2022, stories.starbucks. com/press/2022/starbucks-debuts-new-whole-bean-coffee-packaging/.
“Starbucks Holiday 2019.” Starbucks Stories & News , 2019, stories.starbucks.com/multimedia/2019/ sbx20191104-starbucks-holiday-2019-14/.
“Starbucks Holiday Beverages Arrive on Nov. 3.” Starbucks Stories, 2 Nov. 2022, stories.starbucks. com/stories/2022/starbucks-holiday-beverages-arrive-on-nov-third/.
“Starbucks Japan Lunar New Year Collection.” Starbucks Stories, 2023, stories.starbucks.com/multime dia/2023/sbx2023109-starbucks-japan-lunar-new-year-collection-2/.
“Starbucks Mission and Values.” Starbucks Stories, 15 Dec. 2015, stories.starbucks.com/press/2015/ starbucks-mission-and-values/.
“Starbucks Opens Community Store in Jonesboro, GA..” Starbucks Stories, 11 July 2019, stories.star bucks.com/press/2019/starbucks-opens-community-store-in-jonesboro-ga/.
27
“Starbucks, Home of the $4 Latte, Is Moving into Poor Areas.” CNBC, CNBC, 16 Jan. 2020, www. cnbc.com/2020/01/16/starbucks-is-moving-into-poor-neighborhoods.html.
“Starbucks® Single-Origin Colombia.” Starbucks, www.starbucksathome.com/products/starbucks-single-ori gin-colombia-ground-coffees.
Surdi , Connor. “Welcome to Jonesboro, Ga., Home of Newest Starbucks Community Store” Starbucks Sto ries, 12 July 2019, stories.starbucks.com/stories/2019/welcome-to-jonesboro-ga-home-of-neweststarbucks-community-store/.
“Thanksgiving Blend.” Starbucks Stories, 2015, stories.starbucks.com/multimedia/2015/starbucks_ thanksgiving_blend_2015/.
Velasquez, Jose Antonio. San Pedro Sula. 1975
Velasquez, Jose Antonio. Navidad. 1969
“‘You Will Know Them by Their Fruits’ (Matthew 7:16).” Fig Tree Café, figtree.cafe/.
28
