Business Connection Kelso Longview Chamber of Commerce
Jason Gentemann and Foster Farms hosted our May Business After Hours and celebrated 25 years in Kelso
Gentemann set to lead Chamber board
H
iring a new Chamber CEO is “job number one” says incoming President Jason Gentemann.
k January 2024
Volume 16 • Issue 1 Business Connection is published monthly by the Kelso Longview Chamber of Commerce 105 N. Minor Road • Kelso, WA 98626
STAFF
Karen Sisson, Interim CEO Pam Fierst, Project Manager Ella Tiefenthal, Bookkeeper, Office Manager, Social Media
Gentemann, who is stepping into the leadership position behind the departure of Marlene Johanson, said the Chamber has been fortunate to have the strong leadership of Bill Marcum, who served as CEO for more than a decade, and thankful to have Karen Sisson step in as interim CEO for the past 10 months. “This has given us time for a thorough search Jason Gentemann Marlene Johanson for the next CEO of the Chamber,” Gentemann 2024 Chamber President 2023 President wrote in a series of questions posed for this article. “I am confident that we will hire the Chamber’s next great leader in the first half of 2024. In the second half of the year, my expectation is that we grow our membership, clearly define our value proposition to local businesses and continue to promote our great community.”
k CONTACT US
360-423-8400 kelsolongviewchamber.org To advertise, call Pam Fierst 360-423-8400 or pfierst@kelsolongviewchamber.org Ad Deadline 20th of Each Month
Gentemann and Foster Farms, where he serves as manager, have deep ties to the community. He and his wife hail from Oregon and are Oregon State University graduates. Gentemann started with Foster Farms in 1997, working his way up from an entry level, trainee job to management. After eight years with the company in Arkansas and Indiana, he returned to the Northwest and moved to Washington in 2019 to manage Foster Farm’s Pacific Northwest operations including the Kelso chicken processing plant. A Foster Farms representative has been on the Chamber board for many years and Gentemann, who also serves on the Food Northwest and Northwest Chicken Council boards, believes that relationship is critical. “The work the Chamber does to advocate for local business in government affairs, promoting the community and tourism and educating its members of potential impacts on our business is very important,” he said. “As the manager of a large company in Kelso I feel I need to be involved.” For more 2024 Chamber, see page 3
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Chamber of Commerce Board of Directors
2024 Chamber from page 1
Jason Gentemann, President Foster Farms
Gentemann believes there is value in a Chamber membership.
Sean Kiffe, President Elect NORPAC
“Having someone in your corner is always a good thing,” Gentemann said.“One of my top priorities this year is to quantify some of the value the Chamber brings to our community and local business. We need every business in Kelso-Longview to be a member, but we have to be able to show them they are getting a return on their investment.
Pam Whittle, Vice President Realty One Group Pacifica Neil Zick, Treasurer Twin City Bank Michael Claxton, Legal Counsel Walstead Mertsching Marlene Johanson, Past President Heritage Bank Rich Coleman Bicoastal Media Diane Craft Koelsch Communities Duane Dalgleish Cowlitz PUD Kristin Gaines Alcoa Kelly Godden Specialty Rents Rich Gushman Gibbs & Olson Keenan Harvey City Council, Kelso
“Running an organization like the Chamber takes time and effort,” Gentemann said. “It is getting more and more challenging to ask our community to give their time to us as either board members or volunteers, and economic pressures are going to continue to challenge our member business when financial decisions like paying membership due. Whether you are a board member, a volunteer or member business it all comes down to showing a return on investment.” Meet the 2024 Board
Sabrina Kochprapha United Way of Cowlitz and Wahkiakum Counties
John Paul KUKN-KLOG-101.5 The Blitz
Sean Kiffe President Elect
Pam Whittle Vice President
Ted Sprague Cowlitz Economic Development Council MaryAlice Wallis City of Longview Mayor Dennis Weber Cowlitz County Commissioner
Thank you for 2023... Here we go 2024!
N
ever did I image to still be Interim CEO going into 2024, but here I am, and honestly, very excited to continue the work I have been doing with the staff and our Board of Directors. The saying is true, good things come in small packages and that describes our past president, Marlene Johanson – good heart, good worker, good leader and good friend. Marlene juggled a lot to keep the Chamber on track during this transition year and I’m honored to have worked along her side. Jason Gentemann, our new fearless leader also stepped up this year. He was on track to be the president in 2025 and without hesitation arranged his schedule to take on the roll a year early. I’ve had the pleasure of working with Jason this year and I’m really excited to see the direction he will take the Chamber. Jason has a great vision and leadership style that draws you in and makes you want to get involved. I’d like to thank and acknowledge three directors that will be stepping off the board: Nick Lemiere, Edward Jones; Mike Vorse, Minuteman Press; and Past President Lisa Straughan, Express Employment Professionals. Thank you for your many years of service and commitment to the board. Welcome new directors: Kelly Godden, Specialty Rents; Jason Meunier, Fibre Federal Credit Union; Kristin Gaines, Alcoa; and Sabrina Kochprapha, United Way of Cowlitz and Wahkiakum Counties.
Jason Meunier Fibre Federal Credit Union Cherelle Montanye St. John/PeaceHealth
A Note from Our CEO
I’m also very pleased to announce the Executive Board of Directors: Mike Claxton, counsel, Walstead Mertching; Neil Zick, treasurer, Twin City Bank; Marlene Johanson, past president, Heritage Bank; Pam Whittle, vice president, Realty One Group Pacifica; and Sean Kiffe, presidentelect, NORPAC. It’s going to be an exciting year and I thank you for allowing me to be a part of it. Wishing you all a good health, lots of laughter and countless successes in the new year.
Neil Zick Treasurer
Micahel Claxton Legal Counsel
Karen Sisson
Kelso Longview Business Connection | January 2024 | 3
Shop Local
LONGVIEW
CENTRALIA
1413 Commerce
1530 S. Gold St.
360-575-9804
360-807-1211
January
CALENDAR
Building Business. Building Community.
1
New Years Day Chamber office closed
The Kelso Longview Chamber of Commerce is an organization of business and professional people working to advance local, commercial, industrial and civic development.
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Chamber Ambassadors Meeting 7:30am, Canterbury Park
The Chamber has a tradition of providing members with information on matters that impact business as well as outstanding opportunities to make business connections.
Ribbon Cutting 12pm, Clear Choice Dermatology 1815 Hudson St., Longview 9
Business After Hours 5pm, Realty One Group Pacifica 1322 Commerce Ave., Longview
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Martin Luther King Jr. Day Chamber office closed
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Ribbon Cutting 11:30am, Kelso Longview Kiwanis 106 NW 8th Ave., Kelso
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Legislative Briefings 7am, Zoom (every Monday)
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Chamber of Commerce Hill Day State Capital, Olympia
26, 27 sQuatch Fest Cowlitz County Event Center Your Chamber Connection Radio Show Wednesdays, Jan. 3, 10, 17, 24 and 31, 6pm KEDO 1270 AM or 99.9 FM
Our role today is to create a successful economic environment within the community for our members; to promote the community; to create new and effective networking opportunities to increase business for members; and to represent members’ interests at local and state government. We challenge you to get to know us better in the coming year. Visit our website Stop by our offices – 105 N. Minor Road, Kelso Call us – 360-423-8400 Check us out on social media
meadowlark club membership
LOOKING AHEAD
February 1
Chamber Ambassadors Meeting 7:30am, Canterbury Park
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Lower Columbia Professionals Up, Up & Away 5pm, Longview
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Includes: 2 cleanings per year, 2 annual exams and x-rays for $350 - A $1200 value. Plus, 20% off all services including crowns and implants.
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360-209-6477
Your Chamber Connection Radio Show Wednesdays, Feb. 7, 14, 21 and 28, 6pm KEDO 1270 AM or 99.9 FM For a complete list of Chamber and Community events, check out our website.
306 vine street | kelso Kelso Longview Business Connection | January 2024 | 5
Betsy Hanrahan
Washington wages warm up: Minimum wage rises in 2024
O
n Jan. 1, Washingtonians will see a 3.4 percent increase in the minimum wage, a raise from $15.74 to $16.28 for workers ages 16 and over.
Washington allows employers to pay workers aged 14 or 15 85 percent of the minimum wage. For this age group, the minimum wage will rise to $13.84 at the start of 2024. In the Evergreen State, the Washington State Department of Labor and Industries determines the minimum wage based on the Bureau of Labor Statistics’ (BLS) Consumer Price Index for Urban Wage Earners and Clerical Workers (CPI-W). The minimum wage for 2024 is set based on the consumer price index for August 2022 to August 2023. Minimum wage is a standard set throughout the state; however, cities may set their own minimum wage above that of the state. Seattle, SeaTac and Tukwila have set their own regional minimum wages, reflecting the high cost of living in the area. As of 2023, no local jurisdictions in Clark, Cowlitz or Wahkiakum counties have raised their local minimum wage. Washington’s minimum wage exceeds those of neighboring states of Oregon and Idaho. Oregon has a stepped wage system, varying for the Portland metro area, rural areas and the rest of the state. For July 1, 2023, through June 30, 2024, the standard wage in Oregon is $14.20, the wage for the Portland metro area is $15.45 and for rural areas is $13.20. To the east, Idaho’s minimum wage lags at $7.25 for non-tipped employees and $3.36 for tipped employees. The raise in minimum wage comes in response to consumer price increases. The Massachusetts Institute of Technology (MIT) Living Wage Standard provides context to what wages workers need to earn to be self-sufficient in the region. For Cowlitz and Wahkiakum counties, the new minimum wage surpasses the MIT living wage standards. For an adult with no children, the living wage standard is $20.94 for Clark County, $15.92 for Cowlitz County and $14.99 for Wahkiakum County. For businesses, providing wages that are ample for workers to support themselves and their families is a piece of job quality. 6 | Kelso Longview Business Connection | January 2024
The Quality Jobs Initiative is a regional commitment to promote and support job quality, developed by the Columbia-Willamette Workforce Collaborative (CWWC), a partnership with Clackamas Workforce Partnership, Worksystems, Inc. and Workforce Southwest Washington. The Quality Jobs Framework outlines steps businesses can take to internally promote job quality. These are building blocks that businesses can pick from to construct and bolster job quality. One component of job quality that businesses may choose to improve is self-sufficiency wages. As minimum wage and inflation rise, businesses can raise workers’ pay to reflect the cost of living in the area. If businesses are not able to raise wages to meet inflation or cost of living, they can implement other strategies to promote equity and increase employee retention. Businesses should consider the cost of employee turnover. Calculating the cost to your company to lose employees can help inform decision-making on how money could be redirected to retention efforts, including increasing wages or benefits. Other strategies for businesses to consider are to conduct a wage assessment and a wage equity analysis. A wage assessment reveals how your company’s wages compare to similar organizations with similar roles in the region. A wage equity analysis compares wages of employees of your business doing similar work with similar experience and uncovers wage disparities that cannot be justified. Learn more about strategies to support self-sufficiency in the SelfSufficiency Wages Quality Job Guide. Not all businesses have the means to raise wages to meet inflation or the cost of living, especially smaller organizations with limited capacity. Businesses can instead promote job quality through other avenues, such as increasing worker safety, promoting worker engagement, implementing predictable hours, providing comprehensive benefits, creating accessible hiring and onboarding processes and supplying workers with the means to train and advance in their roles. Learn more about the Quality Jobs Initiative and how your business can start today! Need assistance assessing, planning and implementing quality jobs strategies? Contact the Workforce Southwest Washington Business Services Team through our contact form. Learn more about the upcoming wage increase from the Washington State Department of Labor and Industries.
Kelso School District Mary Beth Tack Superintendent
Community helps build strong programs
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n this 100th year of blue and gold, Kelso continues to build on the tradition of excellence we started so long ago. Kelso schools are the heart of our community. And when we have strong schools, we have an even stronger community. Kelso’s education and operations levy is up for renewal in February. Our top two priorities for renewing this levy are: 1.
Ensure each and every Kelso student is provided the resources for optimal academic success and well-being.
2.
Deliver a high-quality education while sustaining fiscal responsibility and accountability to our local taxpayers.
We asked you and our greater community to share any questions you may have about the levy with us in a November ThoughtExchange. We listened and have addressed the main questions in this Top 10 Renewal Levy FAQs. To better understand how strong schools make a stronger community, we’ve made a series of videos, highlighting some of
Empowering local businesses to grow
the programs that make—and keep—Kelso strong. •
100% Graduation – Kelso School District is committed to 100 percent of students graduating high school. We asked students and staff why this is important, what 100 percent means to them, and how we get there.
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Safety and Security – The safety and well-being of our students and staff is a top priority in Kelso School District. We have comprehensive safety plans and features in place and are continually refining and adapting them in these changing times.
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Teaching and Learning – In Kelso School District, we are committed to ensuring strong achievement and growth for each and every student. Our guaranteed and viable curriculum is taught by dedicated staff through robust, comprehensive instructional materials and relevant technology.
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Social-Emotional Learning – The importance of socialemotional learning (SEL) cannot be overstated. In this video you’ll see what Kelso is doing for SEL and how it’s making a positive impact in the lives of our students while helping us reach a 100 percent graduation rate.
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Special Programs – Approximately 16 percent of our students access some level of special education, which includes supports in the areas of academics, socialemotional, communication, fine and gross motor skills, vision, hearing, adaptive, life skills, health services, and more for ages 3 to 21. With the goals of providing access to education, increasing independence, and including students in the general education environment, Kelso’s Special Programs provides a high-quality education where every student receives the opportunity to empower themselves in pursuing their individual greatness.
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Visual and Performing Arts – We have a robust variety of visual and performing arts options for students. Research shows arts in education engages students in learning, increases attendance and test scores, improves behavior and engagement, and strengthens community and sense of belonging.
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Athletics, Clubs and Activities – With close to 5,000 students, Kelso School District is the heart of our Kelso community. From football to STEAM Club, DECA to wrestling, and everything in-between, our athletics, clubs and activities have a strong tradition of excellence.
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What Makes Kelso Strong – We asked students and staff what makes Kelso strong. With 45 voices, there was one clear answer.
At Heritage Bank, we believe that keeping our local economy strong starts with supporting businesses like yours. We make switching banks easy, and your dedicated business banking team will guide you through each step of the process. Scan the QR code or visit HeritageBankNW.com to learn more and connect with a banker near you.
HeritageBankNW.com | 800.455.6126 |
Equal Housing Lender | Member FDIC
8 | Kelso Longview Business Connection | January 2024
The levy renewal, which funds the high-quality education our kids deserve, is on the Feb. 13 ballot. Please vote.
New Members Add your business to our growing membership. Call 360-423-8400 Today! Membership packages to fit your needs
Business Association with opportunities to promote trade through Chamber socials, special events and committee participation. • Annual Meeting and Banquet • Networking Events • Committee Participation • Business Contacts • Quarterly Membership Meetings • Civic Representation • Monthly Business After Hours
Look Who Joined in December Wilson Albers, an Alera Group Company Abbi Lasich 1201 Pacific Avenue, Suite 2025 Tacoma, WA 98402 253-272-2711 abbil@wisonalbers.com
Apogee Longview
Britni Linscone 2625 Garfield Street Longview, WA 98632 britni@apogeelongview.com
Business Services include marketing for your business, referrals and access to Chamber publications and research data. • Mailing Labels • Membership Window Decals • Member Referrals • Ribbon Cutting • Website Links • Member to Member Discounts • Membership Directory • Tax Deduction • Newsletter • Business Card Display • Use of Chamber Logo
Representation through action committees, candidate forums and up-to-date action alerts. • Legislative Representation • Issues Tracking and Information • Task Forces • Candidate Forums • Legislative Update Breakfast • Demographics Publication
Consistent Courteous Complete Title and Escrow Services
Membership Packages Basic • $275 or $26 per month Bronze • $500 or $46.66 per month Silver • $1,000 or $86.33 per month Gold • $2,500 or $211.33 per month Platinum • $5,000 or $416.66 per month Diamond Club • $10,000 or $834 per month Nonprofit • $180 or $18 per month
1425 Maple Street • Longview, WA 98632
360.425.2950
www.cascade-title.com Kelso Longview Business Connection | January 2024 | 9
City of Longview MaryAlice Wallis Mayor
Traditions for the holidays and into 2024
D
uring the “hap-happiest season of all,” many personal and family traditions emerge. Elf on the Shelf games, neighborhood caroling, secret Santa and white elephant gift exchanges, community giving through angel trees and Salvation Army red kettles, food and clothing donation drives, and religious and seasonal music events are joys we look forward to at the end of the year, but it’s the gatherings with friends and family that seem to top the list as the best part of the season.
humility, mindfulness, intentional giving, neighborly kindness, and gratitude. Recently, at my dad’s memorial, I ran into a friend who came to pay his respects. He shared that he, “always remembered my dad’s contributions with the Jaycees, Sandbaggers, and Emergency Support Shelter.” I was grateful to hear that memory, and it reminded me that others are watching what we do and how we have conducted ourselves for many years to follow.
Favorite Wallis family traditions include the numbering of the family gifts (no names) and walking at the lake on Christmas Eve. Recently, my grown son examined the gifts under our tree. I heard him say, “Whew – numbers.” I knew just what he meant. Even with all the hustle-bustle of the season, I am grateful that an underlying peace and calm, and a collective concerted effort of kindness and heartfelt compassion can be felt toward others during this season.
With the holidays following campaign season, there are also the traditional goodbyes to be said to the out-going councilmembers. This year we say a heartfelt goodbye to councilmembers Hillary Strobel, Christopher Ortiz, and Mayor Pro Tem Mike Wallin. Everyone’s unique strengths, abilities, and collaboration have been an added blessing to our council team, and each one has made a lasting impression upon my heart. Thank you, councilmembers, for the endless hours of contributions to our council team.
Some “traditions” simply never go out of style – those of
For more Mayor, see page 11
EmploymEnt law
WALSTEAD MERTSCHING
Attorney Nicole M. Tideman
AT TO R N E Y S AT L AW
Attorneys in our employment and labor law department represent employers and employees throughout southwest Washington. We handle matters regulated by the Washington State Human Rights Commission, the federal Equal Employment Opportunity Commission, the Washington State Department of Labor and Industries, and the United States Department of Labor. Our attorneys can provide representation in all state and federal courts in Washington, including the Washington State Supreme Court. • Alternative Dispute Resolution • Disability Accommodation Issues • Discrimination Claims • Employee Training • Employment Contracts and Manuals • Family and Medical Leave • Hiring, Discipline, and Termination • Investigation of Complaints
• Labor Relations • Litigation • Employment Agreements • Severance Agreements • Sexual Harassment Claims • Unemployment Compensation • Wage and Hour Disputes • Wrongful Termination
10 | Kelso Longview Business Connection | January 2024
A Full Service Civil Law Firm for nearly 100 Years CIVIC CENTER BUILDING, 3RD FLOOR 1700 HUDSON ST., LONGVIEW, WA
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Mayor from page 10
Looking ahead to 2024 we carry on the city traditions of collaborating with our state and federal lobbyists and our state and federal legislators with the hope to advance our state and federal legislative priorities. The new year brings new staff members, a fresh councilapproved budget, new ordinances governing Hope Village and affordable housing, new board and commission volunteers. The council welcomes Erik Halvorson, who joined us in November,
and Kalei LaFave and Keith Young, who will join us in January. We look forward to blending all the unique voices into our existing council. Throughout December, we enjoyed every precious second of this happiest season with loved ones, and may you find time to reflect on the goodness around you and make some new memories to carry into the new year.
Your Locally Owned and Operated Community Bank • Checking, Savings and CDs • Business Loans • Construction Loans • SBA Loans 729 Vandercook Way, Longview
(360) 414-4101 www.twincitybank.com
There’s a Difference. Kelso Longview Business Connection | January 2024 | 11
Your Chamber Connection Radio Show Wednesdays at 6 pm KEDO 1270 AM or 99.9 FM Darren Ullman, executive director, Humane Society of Cowlitz County
Keenan Harvey, Alliant Insurance and Kelso City Councilman
12 | Kelso Longview Business Connection | January 2024
Contact Karen Sisson at 360-423-8400 or ksisson@kelsolongviewchamber.org to schedule your interview
Vashti Langford, consultant/owner The Rising Phoenix Consulting, and Chamber radio host Shawn Green
The Kelso Longview Chamber of Commerce would like to THANK the following loyal members for renewing their partnership with us this month. Canterbury Park Canterbury Gardens Canterbury Inn Carl's Towing Service & Repair, Inc Carlson's Heating & Air Conditioning, Inc CCS Coldwell Banker Bain Cole's Appliance Repair Comfort Inn & Suites Kelso
Shout Outs!
■ In December, Longview Early Edition Rotary Club President Carol Ruiz and Harvest Classic Director Kevin Rentner presented checks to the Harvest Classic beneficiaries. The Harvest Classic raised more than $9,000 for Lower Columbia Cap’s HELP warehouse that provides food to area foodbanks. ■ Port of Kalama was one of 10 Washington employers to receive top honors at the Association of Washington Business’ annual Evening of Excellence awards ceremony in November.
Washington Advance Award: Recognizes a Washington state business that has had a significant impact in their sector, contributing to the advancement of their community and/or statewide economy. Winner: Port of Kalama is the second largest exporter on the West Coast, shipping agricultural products from all over the country, and in 2020, set a new record for soybean exports. The port supports more than 5,000 direct and indirect jobs, including more than 1,400 directly employed by the port and its 40-plus tenants. To expand waterfront activities, the port is working to build the Kalama Crossing pedestrian overpass replacement and 33,000-square-foot Mountain Timber Market, set to open later this month.
Coming Up sQuatch Fest, Jan. 26-27, Cowlitz County Event Center Share your brief business news with us for possible publication – email ksisson@kelsolongviewchamber.org
DeFrancisco Lampitt and Brado PS Dorothy Bain Hanson Interiors Plus J H Kelly, LLC
Reporting an outage is in the palm of your hand
Life Works Longview Orthopedic Associates, PLLC Longview Public Schools Newrock Homes, Inc Silver Star Sports Bar & Grill Superior Tire Service, Inc Three Rivers Eye Care U.S. Senator Patty Murray Watkins Tractor & Supply Company
Kelso Longview Business Connection | January 2024 | 13
Cowllitz County Commissioners Arne Mortensen
County Commissioner, District 1
TANSTAAFL: There ain't no such thing as a free lunch
“T
here ain’t no such thing as a free lunch,” is an oftenused acronym to highlight the reality that gains must be earned. If they are not earned, they very likely were stolen, often with the color of law. Chamber members know this very well, yet many have trouble staying away from a cornucopia of government subsidies that are intended to define our future by driving us down a given path. Much of the function of the chamber of commerce is centered around dealing with government. That is one reason why the County Commissioners have a column in this newsletter. Because I think the demise of our country is at the hands of mutual pandering by government and business, I tend not to write about government specific current events. Instead, I will try to give a broader picture that shows how pernicious this path is to our stated long-term goals of prosperity and opportunity for the future. Important to any society is the embracing of common goals. Other than pathological exceptions, all of us want the same thing, to live safely and with the freedom to pursue our dreams. History has been recorded for more than 5,000 years.That history is the record of many social experiments of nearly all forms of government. All these experiments lead to failure when government is used for more than defense of life and property. Just a cursory examination of empires, modern and ancient, shows this to be true. To deny liberty to others, directly or indirectly, is the place often we find in history. That is the place in which we currently find ourselves. As I do often, I use a Thomas Sowell quote to explain the importance of history. From many sources, we learn that mankind does best when relationships are voluntary and worst when they are forced. In business, workers are most productive when they have a natural stake in the success of their employer and least productive when they feel trapped. Yet while we accept 14 | Kelso Longview Business Connection | January 2024
Thomas Paine from the days of our country's formation offers us an understanding of what has been happening to us in the US: "[G]overnments...pervert the abundance which civilized life produces...It affords to them pretenses for power and revenue, for which there would be neither occasion nor apology, if the circle of civilization were rendered complete."
this concept of voluntary cooperation, many entities (businesses and local government) appeal to higher level government for advantage, which can be granted only using force. With force, laws favorable to some entity’s specific gains, with no regard to the principle we can call liberty, comes at the expense of others. The unintended consequence of the granting of special favors is the destruction of the meritocracy that made the United States of America the most productive nation in the world. Every government program or law that undermines merit leads to societal degradation and the consequent destruction of the human spirit. A simple thing like liberty, along with its intrinsic accountability, is the crux of a successful society. Anything short of that leads to what we experience today. I ask myself, particularly when I am in elected office, whether I am part of the problem or part of the solution. Is that not what all should ask themselves in any decision? “When you see that trading is done, not by consent, but by compulsion - when you see that in order to produce, you need to obtain permission from men who produce nothing - when you see that money is flowing to those who deal, not in goods, but in favors - when you see that men get richer by graft and by pull than by work, and your laws don't protect you against them, but protect them against you - when you see corruption being rewarded and honesty becoming a self-sacrifice - you may know that your society is doomed.” Ayn Rand
(360) 952-3100 1135 3rd Ave. Suite S-101, Longview
www.amadalongview.com
Business After Hours Holiday Mixer Thanks to our Holiday Mixer sponsors Gibbs & Olson, Red Canoe Credit Union, PNE Corp, Signature Transport, D&C Lemmons, Walstead Mertching and WestRock we rang in the December season in the merriest of ways at the Roxy Theater. The decorations were beautiful. The food was amazing. The gifts were grand. The choir performed to perfection. Thank you to everyone for a wonderful night!
16 | Kelso Longview Business Connection | January 2024
Kelso Longview Business Connection | January 2024 | 17
Business News City of Longview Christmas tree recycling under way Between Dec. 24-Jan. 5, City of Longview residents can dispose of Christmas trees for free at the parking lot at the Seventh Avenue Soccer Park. Please note this is for Christmas trees ONLY. •
Tree bases must be six inches or less in diameter and all tinsel, metal hooks, nails, and lights must have been removed.
•
Flocked trees must be taken to the Waste Control Transfer Station (the minimal charge will apply).
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Curbside pickup of your tree will be available in Longview and Kelso Jan. 8-12.
Lower Columbia College names next president Dr. Matt Seimears was named the next president of Lower Columbia College (LCC). The selection was made during a board of trustees meeting, where trustees voted unanimously on his appointment. “We had a wonderful pool of qualified applicants following a national search,” said Liz Cattin, chair of the board. “We believe that Dr. Seimears will be an informed and dynamic leader of the college, an involved member of our community, and an inspiring advocate for the community college mission.” LCC, established in 1934 and located in southwest Washington state, is the only institution of higher education serving Cowlitz and Wahkiakum counties. As an open-access, comprehensive community college, LCC offers two applied bachelor’s degrees, 66 associate degrees, 27 certificates, high school diplomas, English Language Learning, and non-credit continuing education courses. Through its diverse offerings, LCC serves over 4,000 students a year. “I’m overjoyed that I was selected as the incoming president. I am excited about working with the campus, the community, the region, and the state,” said Seimears. “Becoming the next president of LCC is the culmination of everything I’ve done and want to do in higher education. I’m looking forward to opportunities, innovation, and advancing partnerships for the greater good of Longview and beyond.” LCC’s selection process was supported by Academic Search, a Washington D.C.-based firm specializing in higher education. Seimears will succeed Chris Bailey, J.D., who has served as LCC’s president for over 12 years. When he takes the helm on Jan. 3, Seimears will become the 13th head of the college over its 90 year history, and the fifth president since LCC joined the Washington community and technical college system in 1967. For more Business News, see page 19
18 | Kelso Longview Business Connection | January 2024
Sneak Peek at January's Session
What an honor to have all six of the 19th and 20th District Legislators – State Sens. Jeff Wilson and John Braun, and State Reps. Jim Walsh, Joe McEntire, Ed Orcutt and Peter Abram – at our Government Affairs Luncheon in December. Chamber members got to hear first hand what the upcoming agenda looks like for January's upcoming session.
Join Us for Legislative Briefings
Beginning at 7am, Jan. 22, and continuing each Monday throughout the Legislative session. Each week our legislators from the 19th and 20th districts present their priorities, positions and bills that could affect our region. Dave Mastin, vice president, Association of Washington Business, is also in attendance weekly with information about bills and possible bills being introduced and how they may positively or negatively impact business. Join Us via Zoom... https://us02web.zoom.us/j/86395310994?pwd=L2JW WjEvZGJpQnpsbGFjb3BxTkFVZz09 Meeting ID: 863 9531 0994 Passcode: 48504
“Your Lenders For Life” Mortgage Consultants pictured left to right: • BRANDON NICKEL, Loan Officer NMLS #2042243, (971) 506-0927 • KATIE DILLINGER, Loan Officer NMLS #1576918, (360) 353-8290 • BRITTANY HOWELLS, Loan Officer NMLS #1669059, (971) 777-3321 (360) 414-4000 www.lifemort.com 842 Washington Way, #110 Longview, WA 98632
Business News from page 18
Seimears was the first member of his family to go to college. He entered the workforce as a MIG/TIG welder after being told in high school that “college isn’t for you.” His curiosity was piqued after reading about American colleges in a book he purchased at a thrift store for 25 cents, and he enrolled at Butler Community College. After transferring to Pittsburg State University, he nearly had to withdraw due to a lack of funds. With the help of a university administrator, he landed a job for $35 a week that kept him afloat. He earned his Bachelor of Science degree and began teaching English Language Learning elementary and middle school students. He also coached high school wrestling and university rugby teams. Continuing his education, Seimears earned his Master’s Degree from Wichita State University, a second Bachelor’s Degree from Newman University, and a doctorate from Kansas State University. He taught as an adjunct at Cowley Community College for six years, a GED instructor for three years, and worked at Emporia State University for 15 years as an instructor/academic adviser, professor, associate department chair, and department chair. He became the Dean of the College of Education at Eastern Oregon University (EOU) in 2019, and was appointed interim provost at EOU in 2022. Seimears has considerable experience with grants and fundraising, enrollment and academic initiatives including
leading EOU’s efforts to become the Pacific Northwest Hub for the Rural Schools Collaborative, and has published a number of textbooks and scholarly articles. He has a new e-book coming out soon about teaching science to English Language Learners.
Retailers prepare for what’s ahead in 2024 Written By WR Communications | Inside Washington Retail As 2024 approaches, the retail sector is experiencing significant changes, primarily due to current economic pressures affecting consumer habits. Retailers need to be aware of several key trends to stay competitive. First, shopping habits are evolving in response to inflationdriven price increases. Consumers are reducing their spending, even on essentials, and are more open to trying new brands that offer better value. In this cost-conscious environment, shoppers are doing more research to ensure their money is well spent. Brands must provide informative content across platforms to assist consumers in making confident purchase decisions. Usergenerated content, including reviews and customer photos, is For more Business News, see page 20
Kelso Longview Business Connection | January 2024 | 19
Business News from page 19
especially effective in reassuring budget-conscious shoppers.
practices to build trust and avoid potential legal issues.
Another trend is the role of AI. Although AI can be a powerful tool, maintaining authenticity is crucial. Brands should use AI to complement human voices, not replace them, to help ensure a genuine connection with consumers. Investing in technologies that enhance user-generated content while maintaining a human touch is essential.
Leveraging the creator economy is imperative. The shift in power from brands to consumers, thanks to social media and content creators, means that today’s shoppers prefer hearing about products from their peers. Brands should engage with those content creators who align with their values to convey their stories and share genuine product experiences.
Ethical content practices are also vital. With increasing government regulations, such as the FTC’s proposed rule against fake reviews and endorsements, brands must follow content authenticity regulations. Hosting fake user-generated content or misrepresenting products can lead to severe penalties. Brands should regularly audit their content and commit to ethical
Finally, social commerce has become essential to e-commerce. This is particularly true for private-label brands. Retailers need to integrate social commerce strategies into their business approach, leveraging the relationship between social commerce and private label brands to enhance market presence and reach target demographics.
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5/26/23 12:40 PM
Jingle all the Way 11th Annual Chamber 5K Run/Walk The streets were filled with holiday runners, walkers and winners, many in seasonal spirit and dress, for the Chamber's annual Jingle all the Way 5K. The family-friendly event featured Santa and Mrs. Claus, who even took their places on the starting line with runners. Our Chamber elves stuffed hundreds of "gift" bags and handed out plenty of T-shirts, which we still have available at the Kelso Longview Chamber of Commerce office for $15. The available sizes are S, M, L, XL and 3XL. Kelso Longview Business Connection | January 2024 | 21
Business Toolbox Jerry D. Petrick
Certified Business Adviser
Understanding and reporting beneficial ownership for LLCs – ACTION REQUIRED!
W
elcome to the new year!
Along with the usual changes with the coming of a new year – things like tax law and minimum wage law – this year we have a new requirement for those businesses/ business owners who have established an entity (think LLC). For small business owners operating as Limited Liability Companies (LLCs), understanding and complying with beneficial ownership reporting requirements is crucial. To enhance transparency and combat financial crimes, the United States Department of the Treasury has implemented regulations mandating the reporting of beneficial ownership information. In this article, we will explore the requirements for LLCs to report beneficial interest and provide a step-by-step guide on the reporting process. BENEFICIAL OWNERSHIP REPORTING REQUIREMENTS FOR LLCS The reporting of beneficial ownership is aimed at identifying individuals who ultimately own or control a legal entity, such as an LLC. This information is crucial for preventing money laundering, terrorism financing, and other illicit financial activities. The reporting requirements for LLCs are part of the Corporate Transparency Act, which became law in January 2021. WHO NEEDS TO REPORT Reporting companies (LLCs) created or registered before January 1, 2024, will have until January 1, 2025, to file their initial BOI reports with FinCEN, and reporting companies created or registered on or after January 1, 2025, will have 30 calendar days to file their initial BOI reports with FinCEN. WHAT INFORMATION NEEDS TO BE REPORTED LLCs must provide the following information about each beneficial owner: •
Full legal name
•
Date of birth
•
Current residential or business address
•
Unique identifying number from an acceptable identification document (e.g., driver’s license or passport)
HOW TO REPORT 1.
Create an account: Visit the Financial Crimes Enforcement Network (FinCEN) website https://www. fincen.gov/boi and create an account to initiate the
22 | Kelso Longview Business Connection | January 2024
reporting process. The FinCEN is the bureau within the U.S. Department of the Treasury responsible for overseeing anti-money laundering efforts. 2.
Provide LLC information: Enter essential details about your LLC, including its legal name, state of formation, and Employer Identification Number (EIN).
3.
Enter beneficial ownership information: For each beneficial owner, input the required information, such as full legal name, date of birth, address, and unique identification number.
4.
Review and submit: Carefully review all the information provided for accuracy and completeness before submitting the report.
5.
Certify the report: Certify that the information provided is accurate and complete to the best of your knowledge.
6.
Submit the report: Once all the steps are completed, submit the report through the FinCEN reporting portal.
IMPORTANT CONSIDERATIONS •
Deadline: Ensure that you comply with the reporting deadline based on the effective date of the regulations and the formation date of your LLC.
•
Accuracy is key: Double-check all information provided to avoid discrepancies and potential legal issues.
•
Changes in beneficial ownership: If there are changes in beneficial ownership after the initial report, it's essential to update the information promptly.
Complying with beneficial ownership reporting requirements is a vital responsibility for LLCs, as it promotes transparency and helps prevent illicit financial activities. By following the steps outlined in this guide and staying informed about any updates to regulations, small business owners can ensure that they meet their reporting obligations and contribute to a more transparent financial ecosystem. Stay proactive, keep accurate records, and consult legal professionals if needed to navigate the reporting process successfully. Let’s enjoy a happy and prosperous 2024! This article was prepared by Jerry Petrick, MBA, and certified business adviser with the Washington State University Small Business Development Center (SBDC). Jerry provides no-cost, confidential business advisory services by appointment. He can be reached via email jerry.petrick@wsbdc.org