Business Connection Kelso Longview Chamber of Commerce
Our 2022 calendar is full, kicking off with sQuatch Fest this month.
Kelso-Longview Chamber of Commerce Bill Marcum CEO
k January 2022
Volume 14 • Issue 1 Business Connection is published monthly by the Kelso Longview Chamber of Commerce 105 N. Minor Road • Kelso, WA 98626
STAFF
Bill Marcum, CEO Julie Rinard, Project Manager Pam Fierst, Office Manager
We're packing 2022 full of business opportunities
J
anuary 2022, can you believe it? Let’s hope we can get out of the shadow of 2020 and 2021.
Below is a list of some of our 2022 events, of course all of them are subject to the restrictions of the governor, but we are off and rolling. So, put them on your calendar, plan to attend and expect to have a good time networking with other business leaders who are working to do the same thing as most of you... improve your business in 2022. Business After Hours for 2022 looks like old times. Each month is filled and there is a waiting list for spots. Some of these businesses have been waiting more than two years to host a Business After Hours. February 15 – Peoples Injury Network Northwest March 8 – CCRC – The Mediation Center
k CONTACT US
360-423-8400 kelsolongviewchamber.org To advertise, call Bill Marcum 360-423-8400 or bmarcum@kelsolongviewchamber.org Ad Deadline 20th of Each Month
April 12 – Cowlitz Indian Tribe May 10 – Kelso Longview Elks Lodge No. 1482 June 14 – Canterbury Park July 12 – Fidelity National Title August 9 – The Jewelers Bench, Inc. September 13 – Lower Columbia Longshoremen’s Federal Credit Union October 11 – Farm Dog Bakery/LifeWorks November 8 – Stewart Title For more CEO, see page 2
CEO from page 1
December 13 – Holiday Mixer – Kelso Longview Elks After moving dates three times last year, sQuatch Fest returns to January in 2022. We are back to the traditional last Friday and Saturday, Jan. 28 and Jan. 29. Even after all the challenges last year we had nearly 3,000 people attend the event from 28 different states and Canada. See the promotional flyer on page 5 for this year’s program. We are bringing back great speakers, fantastic food, cold beverages at Brew Mountain and over 60 vendors selling everything from Cousin Yeti’s Pizza to Big Foot Metal Works. We’ve revamped Kids’ Cave with the Main Event Party Store, the YMCA, The Home Depot, Hopscotch Toys, Safe Kids and the Cowlitz Indian Tribe. Whether you are a believer or just want to have fun sQuatch Fest 2022 is the place to go. Other annual events to mark on the calendar, include: May 4 – Business and Education Awards. We have not been able to hold this event the past two years; however, the Chamber and the Lower Columbia Professionals (a Chamber committee) continued to award over $13,000 in scholarships to local high school students. This year, we look forward to producing this event on its traditional grand scale by honoring outstanding local businesses that, over the past two years have gone above and beyond for our community; rewarding incredible local educators for their work with our students and in our communities; and awarding nearly $20,000 in scholarships to well deserving students. June 20 – Chamber Golf Classic. We plan to return to Three Rivers Golf Course with the traditional format highlighting marginal golf skills to be discussed at the end of the day over great food provided by the Elks Lodge. We are limited to 30 teams and even with all the COVID issues we had a full field in 2021, so start putting a team together today. July 29 – Island Bingo Night. Again, we have not able to hold this event for two years. We generally have over 200 people attend, winning bingo prizes supplied by our local Chamber members. December 9 – Jingle all the Way 5K Run/Walk. Jingle all the Way is our final major event of the year bringing nearly 500 individuals and families, dressed in their favorite holiday attire, together to walk or run eight laps around the beautifully decorated Civic Center. December 13 – Holiday Mixer. This beautiful holiday
2 | Kelso Longview Business Connection | January 2022
experience brings together nearly 225 guests at the Elks Lodge to close out the year. We will also have four Quarterly Meeting scheduled for March 25, June 24, Sept. 16 and Nov. 4. Locations and topics for these meeting have not been set at this time. And don’t forget Boot Camp. The next session will start up again March 4, IN-PERSON in the American Workforce Groups conference room. The topic of the first six classes will be BOARDSMANSHIP. These classes are for local business leaders who find themselves serving on a board for the first time or who just found out they are the new president. These classes are designed to help new board members understand their role, responsibilities and accountability to the organization. New board member? Don’t miss this. Leadership 2.0 Boot Camp starts May 6 and the final six classes begin Sept. 9. Class topics and speakers for the September sessions are yet to be determined. As soon as the calendar flips, we start our Legislative Briefings – Jan. 24, 7 a.m. via Zoom. Last year about 33 people participated in these morning briefings each week during the Legislative session. We had great participation from our 19th and 20th District legislators. This is your opportunity to speak directly to the legislators representing your business in Olympia. Find out what they see as important pieces of legislation that will affect your business and learn where they stand on those issues. There is no cost to attend. Hot topics for 2022 will include: the LongTerm Care Act, Overtime Rule, predictive scheduling, climate, an income tax and capital gains tax. Make your voice heard before the decisions are made. We will meet each Monday morning until the session is over. Attend, get involved and express your concerns. Zoom instructions will be forthcoming as details are worked out. Wow! That’s a full schedule and I have not even covered the Lower Columbia Professionals’ events or the meetings for the Ambassadors, Education Foundation and board. I guess I will have to save that for next month. As I have mentioned your Chamber has over 500 members there should be something for each of you that can help your business be more successful in 2022. I’m looking forward to helping you accomplish that goal.
2022 Small Business
BOOT CAMP Spring Series starts Friday, March 4 Friday Mornings ★ 7:30 am - 9 am American Workforce Group Event Center 1145 14th Ave., Longview
Boardmanship series
March 4 Role of the Board vs the CEO Frank McShane Square Peg Consulting
March 11 Financial Accountability Marlene Johanson Heritage Bank
March 18 Handling Conflict Jennifer Leach Past President Longview School Board
March 25 Working as a Team Frank McShane Square Peg Consulting
April 1 Succession Planning Chris Bailey LCC President
June 8 Facilitating and Leading Meetings (Roberts Rules) Jennifer Leach Past President Longview School Board
$
No pricing change since 2013!
100 Members
★ $160 Non-Members
360-423-8400
leadership 2.0 series Starts in May
Sponsored by:
www.kelsolongviewchamber.org
Kelso Longview Chamber of Commerce Julie Rinard
Project Manager
Searching for facts. Hunting for treasures. sQuatch Fest has something for everyone
W
ashington State ranked No. 1 The Travel Channel ranks Washington the most likely place in the world to catch a glimpse of
sasquatch. We guarantee you will see sasquatch at sQuatch Fest!
Indoor beer and wine garden is a hot spot The popular Brew Mountain features local breweries and wineries. This aspect of the event utilizes the power of Lower Columbia Professionals volunteers and raises funds for scholarships. We hope to raise enough for six scholarships to be
Burrrrr…why is sQuatch Fest in the winter?
awarded to local high school students in May.
sQuatch was created to attract visitors to Longview and Kelso during our cold, dark January when local businesses and tourism need a boost. Launched in 2017, it was a one-day event and there were 1,408 attendees that first year! World-renowned researchers and explorers speak, meet and greet guests, sign books and participate in the speakers panel. All of the speakers are from outside of our area and stay in our hotels. Their followers begin making hotel and campsite reservations months in advance.
Plenty of food to keep you going This year, food carts are preparing wood-fire pizza made to order, funnel cakes and other deep-fried treats, smoked pork and chicken tacos, barbecue burgers, espresso and blended drinks and fresh salads. Dining will be under a tent with lights and heat, so you can enjoy eating outside in January. There will also be a concession area inside.
To increase the length of time visitors stay, in 2020 we expanded the festival to two days. We did not increase the cost of admission, so tickets are $25 for both days instead of one day. In 2021, sQuatch Fest was moved from January to July due to the impact of COVID. Visitors arrived from 28 states and Canada. There was a decrease in the number of local attendees and a significant increase in the number coming from outside our area. The vast majority traveled more than 50 miles. We often hear comments such as, “I’ll stay another day when I come to sQuatch Fest next year!”
Go sQuatchin’ with us – and bring the kids
Shopping is entertaining Vendors with themed merchandise come from all over the Pacific Northwest and the Midwest. You will see metal art, sasquatch figures in metal and wood, paintings of sasquatch, apparel, accessories, handed-blended teas, keychains, cups, decals, alpaca-blend blankets, homemade candy, jewelry, art prints, games and herbs. Don’t miss the souvenirs unique to Cowlitz County, including apparel from local small businesses that show our hometown pride. You may see sasquatch hanging around the vendor booths – be ready for photo opportunities with the little squatchies!
Kids’ Cave is a big attraction for kids. They participate in hands-on activities and games. They earn prizes and free gifts are provided for all. Local businesses and nonprofits provide the activities, entertainment and games. Volunteers welcome families
Last weekend in January We’re preparing for 3,000 guests at sQuatch Fest on Jan. 28 and
and assist kids in making projects that they can take home. All of
29. Are you ready to go sQuatchin’ with us? Tickets available at
this for the price of admission to sQuatch Fest – only $5 for kids.
www.kelsolongviewchamber.org.
4 | Kelso Longview Business Connection | January 2022
2022
Friday, January 28 4 pm - 8 pm
Saturday, January 29 10 am - 8 pm
Cowlitz County Event Center ✱ 1900 7th Ave., Longview WA Don’t miss these presenters:
David Paulides
Dr. Jeff Meldrum
Ron Morehead
✱ Brew Mountain Beer & Wine ✱ Themed Merchandise Vendors
Shane Corson
Cliff Barackman
✱ Food Carts ✱ Kids Cave
We appreciate our sponsors!
Saturday only 10 am - 6 pm Media Sponsors
Jennifer Penfold
• Catlin Properties • Dale McGhee & Sons Well Drilling • Gibbs and Olson, Inc. • Lower Columbia Longshoremen’s Federal Credit Union • Mill City Grill • Heritage Bank • Prographyx • The Home Depot • D&C Lemmons LLC • Posh on Commerce • Kelso Super 8 (Special sQuatch Fest Rate)
Tickets include both days: Adults $25 & Children $5 available at: www.kelsolongviewchamber.org For more information, call (360) 423-8400
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110 WEST MARINE DR., KALAMA WA 98625 3/25/2021 3:38:36 PM
Chamber of Commerce Board of Directors Lisa Straughan, President Express Employment Professionals Marlene Johanson, President Elect Heritage Bank Marc Silva, Vice President Columbia Bank Neil Zick, Treasurer Twin City Bank Chris Roewe, Past President Woodford Commercial Real Estate Michael Claxton, Legal Counsel Walstead Mertsching David Cuddihy The Daily News Duane Dalgleish Cowlitz PUD Jason Gentemann Foster Farms Rich Gushman Gibbs & Olson Keenan Harvey City Council, Kelso Wendy Kosloski Teague's Interiors Nick Lemiere Edward Jones Cherelle Montanye St. John/PeaceHealth John Paul KUKN-KLOG-101.5 The WAVE Bruce Pollock Bicoastal Media Christine Schott City of Longview Councilmember Ted Sprague Cowlitz Economic Development Council Michael Vorse Minuteman Press Dennis Weber Cowlitz County Commissioner
Lisa Straughan, President
David Cuddihy, new board member
Jason Gentemann, new board member
Chamber ushers in new year with board reorganization
E
very year when the calendar flips to January, the Kelso Longview Chamber of Commerce Board of Directors welcomes new leadership. For 2022 that preson will be Lisa Straughan.
Straughan, owner of Express Employment Professionals, replaces Chris Roewe, a partner and broker at Woodford Commercial Real Estate in Kelso, who becomes the past president. Marlene Johanson, Heritage Bank, steps into the president elect position; Marc Silva, Columbia Bank, becomes vice president. Neil Zick, Twin City Bank, and Michael Claxton, Walstead Mertsching, will resume their roles as treasurer and legal counsel respectively. The board also added new members David Cuddihy, The Daily News, and Jason Gentemann, Foster Farms. A Woodland High School graduate, Straughan’s roots are in the Longview area. After serving in the Army Reserve, she began her business career. Since 2000, Straughan has worked her way to the top at Express Employment Professionals, from answering phones to ownership in 2006. Her bio at the company notes her focus on “helping people succeed.” She also is a member of Kelso Rotary Club and Longview Letip. Gentemann serves as general manager of Pacific Northwest Operations for Foster Farms. A graduate of Oregon State University, he managed poultry operations throughout the United States and several other countries before arriving at Foster Farms in the Pacific Northwest 18 years ago, serving in his current position the past three. “As a large employer in the area, I feel a responsibility to actively support people and businesses in our community. I have been very impressed with the Kelso-Longview Chamber and am proud to be able to represent Foster Farms on the Chamber’s board,” said Gentemann in an email. He hopes his connection and passion for the area and business coupled with his experience from other areas will provide a unique perspective to lead the Chamber. In October, Cuddihy, who serves as The Daily News general manager, was named regional president of the Lee Enterprises’ publications in Oregon and Washington. Lee Enterprises owns the Longview-based newspaper. Cuddihy, who has worked across the country, is also a member of the Rotary Club of Longview and has served as a director on numerous civic boards and committees. Kelso Longview Business Connection | January 2022 | 7
Workshops for Small Business Success Relevant Business Training Solutions for Your Small Business Join us for this workshop series! Receive hands-on experience and leave each 4-week workshop with improved business planning and operations! Workshops are designed to provide you with the knowledge needed to improve business performance and step-by-step tasks to apply what you learn! Worshop format: Week 1:
In-person class that teaches you the content and outlines the work ahead;
Week 2 & 3: Online independent work (apply what you learned); Week 4:
In-person class to review work completed
Finding Your Target Market The key to a truly successful business begins with a comprehensive understanding of who will purchase your product or service. Most small business owners believe that everyone is a customer - this simply is not true. Knowing your customer’s interests and desires will make it easier to sell them your product. Registration cost - $25.00
Class will attend in-person Tuesday, February 8 & Tuesday, March 1 from 9-11 a.m., LCC Applied Arts Building, Room 110 • Register at: bit.ly/lccTargetMarket
Developing Marketing Content Advertising and marketing is a constant struggle that requires both creative skills and psychological analysis of your target audience. This workshop will introduce simple tools and techniques that help small business owners create effective marketing content. Registration cost - $25.00
Class will attend in-person Tuesday, March 8 & Tuesday, March 29 from 9-11 a.m., LCC Applied Arts Building, Room 110 • Register at: bit.ly/lccMarketingContent
SWOT Analysis and Business Action Plan Effective business management requires the constant review of all aspects of business operations. Using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) method to analyze your business will help you develop an effective action plan for improving productivity and increasing revenue. Registration cost - $25.00
Class will attend in-person Tuesday, April 12 & Tuesday, May 3 from 9-11 a.m., LCC Applied Arts Building, Room 110 Email nrichie@lowercolumbia.edu to be added to the registration list.
Pre-registration required. Questions? Email nrichie@lowercolumbia.edu Instructor, Mark Gaither has taught Business and Information Technology classes at LCC for the past 8 years. In addition to a full-time teaching career, Mark operates a private business developing computerbased instructional solutions with an emphasis in healthcare and professional healthcare training.
LCC is an AA/EEO employer - lowercolumbia.edu/aa-eeo • LCC Clery Annual Security and Fire Safety Report available at lowercolumbia.edu/CleryASFR
Cowlitz Economic Development Council Ted Sprague President
ScaleUp – free training for existing Washington businesses
S
tart-ups and established businesses seem to get a lot of time and attention. What about small businesses that do not know what it takes to expand, grow and be more profitable?
Do you feel like you have no time outside of working in your business? Are you spending too much time on low profit activities? Have high maintenance clients taken over your schedule? Are you thinking of selling your business? This is where ScaleUp training comes in. ScaleUp Business Training addresses the key barriers to expansion businesses face when they attempt to grow. This program provides the tools necessary to expand capacity, improve value proposition and marketing efforts, interpret financial statements, and go from working in a business to working on the business. Training is delivered over a nine-week series of live instructions paired with self-paced online learning modules. The hybrid
format reduces time commitment to business owners to just 1.5 hours per session. The online learning modules provide core curriculum, can be taken anytime, and participants retain access even after course completion. The trainers come with years of experience building and scaling businesses and helping others do the same. This program, which normally costs $1,599, is currently provided at no cost to Washington state businesses through 2022 thanks to support from the Washington Department of Commerce and in partnership with the Cowlitz Economic Development Council (CEDC). The ideal candidate for ScaleUp is the president/owner of a Washington state business that has been in operation for two years and has annual pre-COVID revenues more than $100,000. For more information on this exciting opportunity visit http:// bit.ly/wa-scaleup or call James Davis at the Thurston Economic Development Council Center for Business and Innovation, 360754-6320.
Your Locally Owned and Operated Community Bank • Checking, Savings and CDs • Business Loans • Construction Loans • SBA Loans 729 Vandercook Way, Longview
(360) 414-4101 www.twincitybank.com
There’s a Difference. Kelso Longview Business Connection | January 2022 | 9
Cowlitz-Wahkiakum Council of Governments Bill Fashing
Executive Director
An unexpected financial resource for the business community
L
ower Columbia Investment Network
The Cowlitz-Wahkiakum Council of Governments (CWCOG) and area economic development partners are continuing to develop a program to promote local investments in local businesses. The Lower Columbia Investment Network (LCIN) connects local investors who want to see their money improve Cowlitz and Wahkiakum communities with local business owners or entrepreneurs in need of capital to grow or start a business. LCIN members are area residents who understand that keeping their funds local facilitates economic self-sufficiency and job growth in Cowlitz and Wahkiakum counties. Business opportunities are distributed to members as they are received, and members come together for business profile and networking events three to four times per year. In person meetings will begin soon. Watch local media for additional information and email me to get on the email notification list. Information is included below for both possible investors and for possible business interests. I want to invest in Lower Columbia businesses… Anyone interested in investing their money into a Cowlitz or Wahkiakum county community business is welcome to join LCIN. The LCIN is not a bank or loan fund and members do not make collective investment decisions. CWCOG acts only as a matchmaker and members work directly with businesses on investment opportunities. LCIN is a way to see where your money is going, who it is helping, and the direct impact it makes. It enables you to invest in local businesses of your choosing that make your community the unique place it is. LCIN is not a venture fund, a bank or a financial institution. LCIN consists of individuals who support surrounding businesses by investing locally – putting their funds to work within their neighborhoods. By investing in a local enterprise, you support your local economy, facilitate greater economic self-sufficiency, and increase the local quality of life. I want to start or grow a Lower Columbia business… Any business based in Cowlitz or Wahkiakum county is welcome to seek out funding partners. Business owners must be prepared to share detailed information about their business with the possible investor, submit an Investment Opportunity Submission Form and present their idea to investor members. LCIN is an alternative to banks or other commercial lenders. It offers businesses the opportunity to borrow money from your neighbors, customers and others interested in your success. 10 | Kelso Longview Business Connection | January 2022
More information on the program is available at www.cwcog. org. If you would like to join the mailing list for future meetings, please contact us. Alternative Lending Funds Available The Longview Revolving Loan Fund has funds to lend! Serious borrowers facing lending challenges should apply. Funds can be used to save or create new jobs, spur development, and strengthen the economy. If your business is located in Longview, needs additional funding and/or has been turned down by a traditional lender, please contact me at the Cowlitz-Wahkiakum Council of Governments via email at bfashing@cwcog.org or via phone at 360-355-0344. The Cowlitz-Wahkiakum Council of Governments (CWCOG), in partnership with the City of Longview, received CARES Act funding through the Economic Development Administration to supplement the existing Longview Revolving Loan Fund. Loans are for new and existing firms desiring to initiate or expand operations in the community. Since the program’s inception, over $2.2 million has worked to create and retain over 630 jobs in the community. A complete application and supporting materials are needed for consideration. The Longview Revolving Loan Fund application and program guidelines are available online at www.cwcog.org or by request at: CWCOG at Administration Annex, 207 North 4th Ave., Kelso, WA 98626. Questions may be directed to me at 360-577-3041 or via email to bfashing@cwcog.org.
About the CWCOG The CWCOG is a governmental planning and services agency composed of local governments in southwest Washington state. Its Board of Directors consists of representatives from Cowlitz and Wahkiakum counties, but the organization serves throughout the region including Grays Harbor, Lewis and Pacific counties as well as Rainier, Ore. It provides a forum for members to work together on issues with crossing jurisdictional lines and creating cooperative solutions. In addition, the agency provides planning, technical assistance, and grant resources in the areas of transportation and economic development, contracts to provide long-range community development planning, and coordinates insurance pooling to select members.
Business Connection Advertising Rates Effective August, 2020 The Kelso Longview Business Connection monthly newsletter is published the first of each month, posted electronically on our website and emailed to over 7,000 local business professionals, city and county officials. To be included in this monthly email, call the Chamber office at 360-423-8400. Size 1/16 Page 1/8 Page 1/4 Page 1/2 Page Full Page
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All ads include full color and any design work. Ads may be changed monthly. Deadline is the 21st of the month prior to publication. Digital files: PDF preferred, high resolution JPEG accepted. Non-members of the Kelso Longview Chamber of Commerce, please add 30% to above rates. To advertise or request additional information, please call 360-423-8400 or contact: CEO Bill Marcum bmarcum@kelsolongviewchamber.org Project Manager Julie Rinard jrinard@kelsolongviewchamber.org
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Workforce Southwest Washington
Workforce Southwest Washington names Miriam Halliday as new CEO
W
orkforce Southwest Washington (WSW) is pleased to announce
across the region. We are excited to continue working with her.” In addition to shaping partnerships and establishing ties
that our Executive Board of Directors
across industry sectors to elevate regional workforce initiatives,
has named Miriam Halliday as chief
Halliday will participate in statewide and national collaborations
executive officer of the organization.
around key advancements and innovations in the workforce
Halliday will be responsible for
development sector.
implementation of WSW’s new strategic plan, organizational management, development of statewide and national strategic partnerships, and fund development. Halliday is most recently the organization’s director of programs. She joined WSW in 2016 as its youth manager and progressed to program manager and most recently director. During her time at WSW, Halliday has developed nationally-recognized programmatic strategies, fostered relationships with community partners and successfully garnered more than $8 million in competitive grants for the organization and region. Those funds have been invested into the community in training and job placement services for adults and young adults in Clark, Cowlitz and Wahkiakum counties and to support business growth and sustainability in healthcare, manufacturing, construction and technology. Her experience includes working with public health organizations to address social determinants of health and client care services
“I am honored and humbled to have been selected to lead this outstanding organization,” said Halliday. “I look forward to continuing to collaborate with our strong partners throughout the region, the WSW Board and the outstanding team to create opportunities for the economic empowerment of our communities.” Halliday began her new role as CEO on Dec. 1, reporting to the organization’s Executive Board of Directors. Halliday succeeds Kevin Perkey who stepped down as CEO after three years to support his wife, Dr. B. Joy Perkey’s new leadership role as Medical Director for Physiatry in Bend, Ore. To learn more about the WSW team click here. WSW hired Good Citizen to lead its CEO search and over the past few months the firm received inquiries from across the country.
About Workforce Southwest Washington Workforce Southwest Washington (WSW) is the Local Workforce
for families with foster children seeking mental health therapy and
Development Board (LWDB) designated by federal Workforce
advocacy. She holds Master and Bachelor of Arts degrees in social
Innovation and Opportunity Act (WIOA) legislation to oversee the
work from Portland State University.
public workforce system in Cowlitz, Wahkiakum and Clark counties.
“Miriam is a proactive and innovative leader who will continue to center WSW’s efforts to create and foster more equitable access to workforce development services, especially for communities that
WSW is a nonprofit organization and funds community prosperity by investing in services that help individuals gain skills to obtain good-paying jobs or advance in their careers and help companies
have historically faced systemic racism and structural barriers,” said
recruit, train and retain workers. Since 2003, WSW has invested more
WSW’s Board Chair Paige Spratt. “She will be taking over as CEO
than $100 million in southwest Washington. Investments include
at an exciting strategic moment to continue the tremendous work
employment training services for businesses, career coaching for
already underway, while also identifying and pursuing the initiatives
adults, and GED programs for young adults. Learn more at www.
and solutions that can further economic development and mobility
workforcesw.org.
12 | Kelso Longview Business Connection | January 2022
2022
February 15: Peoples Injury Network Northwest March 8: CCRC - The Mediation Center April 12: Cowlitz Indian Tribe May 10: Kelso Longview Elks Lodge #1482 June 14: Canterbury Park July 12: Fidelity National Title August 9: The Jewelers Bench, Inc. September 13: Lower Columbia Longshoremen’s Federal Credit Union October 11: Farm Dog Bakery/Life Works November 8: Stewart Title December 13 Holiday Mixer: Kelso Longview Elks Lodge #1482 Interested in hosting Business After Hours? Contact the Chamber at 360.423.8400 or email jrinard@kelsolongviewchamber.org
Business Toolbox Jerry D. Petrick
Certified Business Adviser
Time for entrepreneurship
W
elcome to a new year! There are so many common themes floating about this season: goal setting, “year in reflection,” reviewing financials, tax preparation, yada, yada, yada. As we embark on 2022, I thought I would take us back to our core; our business DNA if you will. The work I do is some of the coolest there is – advising fascinating people, from a variety of backgrounds, with varied skills and resources who share one key attribute: they have tapped into, or are in the process of tapping into, something we ALL have access to – the entrepreneurial mindset. In this article I will share some perspectives about entrepreneurship that may challenge conventional wisdom and even your own beliefs about entrepreneurs (perhaps even yourself) and how they/we/you think. I often hear people speak of entrepreneurship as a birthright; that you either have “it” or you don’t – in other words, that entrepreneurs are born not made. Instead, think of it in terms of a horse and jockey: the idea/concept/design is the horse; and the person is the jockey. We think all we need is a good horse (we don’t need to learn to ride) – the reality is the reverse; a great jockey can win with virtually any horse! So, a great entrepreneur can be successful with just about any idea. NOTE: This concept can also apply to your team; a great team member/leader can often execute well no matter the challenge/ situation/opportunity. Something to keep in mind as you address talent attraction/retention in your business. I would like you to consider a different way to think – what if... we adopted the belief that entrepreneurship can’t be taught but it CAN be learned? In my experience, the “entrepreneurial mindset” is available to all of us – it requires us to learn and use different skills; to approach the world differently. This explains how it is that people from very different circumstances AND those who have essentially the same resources, skills, and opportunities can and do accomplish widely different levels of success. So, what is “entrepreneurship”? From my perspective (and for the purposes of this writing): Entrepreneurship = the active practice of the opportunity discovery and validation process. Since it is a process, there is a set of activities and skills which can be learned and practiced by anyone in virtually any situation – in short, it is a WAY OF THINKING – A WAY OF APPROACHING THE WORLD – in or outside the world of business. When I talk with business owners they often comment, 14| Kelso Longview Business Connection | January 2022
with frustration, that they wish their employees were more entrepreneurial, creative, dedicated, and displayed more “ownership” of the business. My sense is they are saying they want their employees to adopt or demonstrate a different mindset – the mindset of an entrepreneur. If this process can be learned and these skills acquired, how does a business owner facilitate and mentor their team members to tap into and use this new mindset? Here are some of the key ingredients of an entrepreneurial mindset: THE POWER TO CHOOSE Life is not a lottery. The ability to choose the way we respond to our circumstances is fundamental to your application of the entrepreneurial mindset. It is our choices rather than our circumstances that will ultimately shape our lives and businesses. Ask yourself…is what I’m thinking: a belief, an assumption, or a fact? Are you reacting or responding? Entrepreneurs respond to their circumstance rather than react to it. Where is the control? Is the focus of control internal (yours to exert and use) or external (outside of you or your firm)? Recognizing where the control lies will help you know and understand your opportunities. RECOGNIZING OPPORTUNITIES Problems are often opportunities in disguise. Entrepreneurs are problem solvers and the secret to their success lies in their ability to identify problems and find solutions. Look for simple solutions – Sam Walton (Walmart) and Bill Gates (Microsoft) applied simple, low-cost solutions to customer problems – no need to get fancy or expensive. Engage in “opportunistic adaptation”. Uncover unforeseen opportunities through interaction and observation with customers, experimentation, and adaptation of your ideas to respond to the circumstances. IDEAS INTO ACTION Think big. Start small. Act fast. Approach your ideas as unproven assumptions rather than established facts. Entrepreneurs are action oriented, and they tend to focus their time and energy on things they can change rather than things they cannot. Try this process: 1. Describe the problem being solved or need being fulfilled 2. Describe your idea for a product or service 3. Describe solutions currently available 4. How is your product or service different? For more Petrick see page 15
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Petrick from page 14
5. How many people have this problem? 6. How will you reach potential customers? (marketing and sales) 7. Will your customers buy your product or service (What is your brand? What will they pay for your offering)? 8. How will your customers buy your product or service (online, through partnerships with existing business, standalone store, etc.)? 9. How can you test these assumptions in the real world? (Quickly and cheaply!) Final thought: In the true entrepreneurial spirit, I encourage you to: “Do what you can, with what you have, who you know, from where you are!” If the concept of an entrepreneurial mindset interests you I recommend a great read: “Who Owns the Ice House?” by Clifton Taulbert and Gary Schoeniger, which explores the subject in a well written story. Best wishes for an OUTSTANDING 2022! Be healthy. This article was prepared by Jerry Petrick, certified business adviser, MBA, with the Washington State University Small Business Development Center. Jerry provides no-cost, confidential business advisory services by appointment. He can be reached via email jerry.petrick@wsbdc.org
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Kelso Longview Business Connection | January 2022 | 15
Mind Your Own Business (At The Library) Chris Skaugset Director – Longview Public Library
Great reads to take into the new year
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s we approach the end of 2021 (please let it end and lead to a better 2022), it seems like a good time to reflect upon the last year and some of the great books published. I wrote this exact sentence last year, with different years, and I hope that I won’t have to write it again at the end of next year. The COVID-19 pandemic continued to make itself felt all around the world, though we at least gained a vaccine in 2021. The library reopened in February, and no one was happier than the staff. Great books continued to be published. Too many to be contained in one end-of-the-year list, but I will do my best to cover some of the best ones from last year. It was also another year of losing literary giants. The list included Larry McMurtry, Anne Rice, bell hooks, Eric Carle and, the one that struck me the most, Beverly Cleary. Below are 10 of the best books published in 2021. You can find all of these titles, and so much more, at your Longview library. Join me in making a resolution to read more in 2022! If nothing else, then to forget the continuation of the year that would never end. “Crossroads” by Jonathan Franzen. If the bestselling and awardwinning Franzen publishes a new novel, it is a safe bet that it will end up on the best of the year lists. In the first of a planned trilogy, Franzen explores the history of two generations of a Chicago family beginning in the tumultuous year, 1971. Filled with his usual unforgettably vivid characters and their keen-eyed take on the world around, Franzen has written an intensely absorbing novel that is amusing, excruciating, complex, and at times unexpectedly uplifting. “All that She Carried: The Journey of Ashley’s Sack, a Black Family Keepsake” by Tiya Miles. The winner of the National Book Award just a few weeks ago, historian Miles traces the life of a single object handed down through three generations of Black women, creating an extraordinary testament to the people left out of the history books. This is a poignant story of resilience and of love passed down through generations of women against steep odds. It honors the creativity and fierce resourcefulness of people who preserved family ties even when official systems refused to do so, and it serves as a visionary illustration of how to reconstruct and recount their stories today. This is history at its best. “Empire of Pain: The Secret History of the Sackler Family” by Patrick Keefe. You have seen their story in the news; now see what lies behind the headlines. In a tour de force of narrative journalism, bestselling and award-winning reporter Keefe has written a grand, devastating portrait of three generations of the Sackler family, famed for their philanthropy, whose fortune was built by Valium and whose reputation was destroyed by OxyContin and the opioid epidemic. Exhaustively documented, this is a compelling portrait of the excesses and impunity of America’s second Gilded Age. “Klara and the Sun” by Kazuo Ishiguro. It is always a call for celebration when the Booker Award and Nobel Prize-winning, Ishiguro puts out a new novel. In his latest work, we find ourselves in a dystopian near future seen through the eyes of a narrator 16 | Kelso Longview Business Connection | January 2022
unlike any other. Klara is an artificial friend, at least a slightly out of date one, who observes humans in the store where she is and the window outside, giving us a fascinating look at what artificial intelligence really might be like. In Ishiguro’s skillful hands, her observations become a poignant meditation on love and loneliness. “One Friday in April: A Story of Suicide and Survival” by Donald Antrim. In this amazing and moving work, Antrim reframes our idea of suicide, whether in thought or actions, as a distinct mental illness, a unique consequence of trauma and personal isolation, rather the choice of a depressed person. He bravely tells the tale of one Friday afternoon in April 2006, when he found himself on the roof of his Brooklyn apartment building, afraid for his life. In this moving memoir, the author not only vividly recounts what led him to the roof but also what happened after he came back down as he struggled to get well. “The Waiting” by Keum Suk Gendry-Kim and translated by Janet Hong. While this beautiful graphic novel (the followup to her award winning “Grass”) is labeled as fiction, it is an extraordinarily haunting narrative, inspired by Gendry-Kim’s mother and two elderly survivors of Korean War separations who were briefly allowed to meet their North Korean families. Gendry-Kim’s masterful black-and-white drawings and innovative layouts convey an uncanny sense of longing in this unforgettable account of the Korean War's lasting impact. “Crying in H Mart: A Memoir” by Michelle Zauner. As the daughter of an American father and a Korean mother, Zauner had an Oregon upbringing that was both typically American and undeniably Korean. She longed for a closer relationship with her mother. It was not until adulthood that she realized that her mother’s unique way of expressing love was by preparing particular Korean dishes. After her mother's cancer diagnosis, she threw herself headfirst into researching the disease, caring for her mother, and learning to prepare the particular Korean dishes that her mother might find appetizing. Neither medicine nor Zauner’s nourishing cooking was able to save her mother’s life, but the journey to the end brought Zauner close to her Korean roots. This memoir of loss and identity is both personal and universal. “Cloud Cuckoo Land” by Anthony Doerr. Doerr, the author of the amazing “All the Light We Cannot See” has written another gorgeous novel, a triumph of imagination and compassion. Set in Constantinople in the 15th century, in a small town in present-day Idaho, and on an interstellar ship decades from now, Doerr has created a magnificent tapestry of times and places that reflects our vast interconnectedness with other species, with each other, with those who lived before us, and with those who will be here after we're gone. Ultimately, this is a novel of beauty and redemption about stewardship of the book, the Earth, and the human heart. For more Library see page 17
Library from page 16
“Harlem Shuffle” by Colson Whitehead. Two-time Pulitzer winner Whitehead (“The Underground Railroad” and “The Nickel Boys”) shows off his literary dexterity with this rollicking crime novel set in 1960s Harlem. Ray Carney, a self-made Black man, is talked into a lucrative heist with seedy coconspirators, leading to even more dangerous capers, until he is forced to balance his loyalty to his business and his family with his loyalty to his friend. Whitehead is in full command, seamlessly populating his story with lovingly recounted period details in this mystery that explores the intersections of Black class mobility, civil unrest, and New York City. “The Book of Form and Emptiness” by Ruth Ozeki. Zen
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Kelso Longview Business Connection | January 2022 | 17
Kelso Public Schools
Longview Public Schools
Mary Beth Tack
Dan Zorn
Superintendent
Superintendent
Welcome modernized Butler Acres
Thank you for support during pandemic
hanks to YOU, Butler Acres is in the final stages of a major modernization. This wouldn't be possible without the support of our community. By voting YES for Kelso schools, you have given Butler Acres students an opportunity to learn in a modernized facility that will enhance the quality of their learning.
s the year ends, I wanted to take time to reflect back on 2021, discuss school district plans for 2022, and take time to thank our community for coming together to support one another through this pandemic.
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Butler Acres History Butler Acres Elementary has been a part of Kelso School District since 1956. In 1906, the property upon which it was built was platted as Butler Acres by D.W. Butler, his wife, Alice, and Mary E. Rewey. •
1953: Construction began on the new Butler Acres school.
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1956: Butler Acres opened with 15 classrooms, covered play areas, and steam heat. Total construction cost was $334,917.
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1964: four classrooms were added to the intermediate wing to house a growing student population.
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1985: a modernization project included a new roof, converted the boiler for gas or oil, the library was enlarged, parking lot and play area improvements, new carpet and paint. The cost was $535,000.
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2018: voters passed a $98.6 million bond, which included $13.4 million to renovate Butler Acres
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2020: modernization construction began on Butler Acres in May
Butler Acres Improvements Safety and Security •
Secure vestibule design ensures all visitors go through office before entering school
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Part of a central, district-wide security monitoring system with remote lockdown capabilities
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Secure entries with card reader access and camera systems
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New addressable fire alarm system
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Seismically reinforce and brace the gymnasium
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Relocated office area to be adjacent to front entry for better visibility
Traffic and Parking •
Increased parking capacity
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Redesigned traffic patterns for improved traffic flow
For more Kelso Schools, see page 19 18 | Kelso Longview Business Connection | January 2022
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For Longview Public Schools, the COVID-19 pandemic had a significant impact on how our school district provided services. One year ago, in December 2020, our students were in hybrid learning (50 percent remote and 50 percent in class) due to the COVID-19 infection rate and the health and safety requirements for schools. As winter passed and we approached spring, the infection rate subsided and health regulations were relaxed to allow students to sit within three feet of one another, which allowed schools to bring all students back full-time. I don’t know who was happier to see kids go back to school full time – parents, students or staff. Needless to say, we were all glad to see our kids in class full time. In one year, our students transitioned from remote, to hybrid, to in-person learning, which is a lot of change to go through for any organization. I want to thank our students, staff, families, and community for being patient and displaying grace as we worked together through these transitions. Now that we are four months into our school year, it feels amazing to be taking steps to move the district forward. To help address some of the learning loss and social/emotional challenges our students experienced during the pandemic, we are working to provide added programming to get our kids back on track. This summer we offered a robust and expanded full-day summer school that provided opportunities for all interested students. With the help of federal COVID-19 relief funds, schools are now in the midst of planning after school programs to continue the work of providing the social and emotional opportunities our kids need to grow and develop and to address learning loss. Another sign that we are returning to normal is the reactivation of school improvement processes. In December our schools completed their annual goal setting process and school improvement plans, which tie into the district’s Design for Excellence. The two focus areas for this school year include improving the climate and culture in our schools and student academic achievement. And finally, to continue addressing our facility and technology needs, we will soon be rolling out a replacement Capital Projects and Technology Levy proposal. The levy information will be released in the coming weeks, so stay tuned. I wanted to end this column with a heartfelt THANK YOU for your grace and patience as we worked together to maneuver the ever-changing pandemic that affected our community and world. I know it has been tough, especially for those who have experienced loss, but I truly believe we are on a path toward a brighter future thanks to the way in which we all worked to support one another. It is through the support of one another in our community that we can do amazing and important work.
Kelso Schools from page 18
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Replace asphalt
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LED lighting in parking lot
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Improved ADA accessible sidewalk and walkways
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New landscaping
Adding and Updating Classrooms •
Six new classrooms to replace portables
School Modernization •
Modernized kitchen and restrooms
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New floor coverings, ceiling tiles, lighting, and paint
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New doors and windows
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New cabinetry in classrooms
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Library renovations
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Replaced blacktop, new area added to playground
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New HVAC system (including air conditioning)
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New hot and cold water piping
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Updated electrical
Save the Date! Join us on Feb. 2 for the Butler Acres ribbon cutting! Watch the district and Butler Acres websites for details.
Thank you from Lower Columbia College and President Bailey This fall, Lower Columbia College (LCC) kicked off its initial cohort of our second Bachelor of Science (BAS) degree, in Organizational Leadership and Technical Management. This degree was built for students with two-year vocational degrees who now want to supervise or lead within an organization, or open their own shop. The program’s initial cohort was full. LCC now has vocationally-based pathways including dual-credit opportunities for high school students, one-year certificates, two-year associate’s degrees, and, now, a fouryear degree in leadership and management. Lower Columbia College’s initial BAS degree, in Teacher Education, has been a success. That four-year program was designed to meet the urgent need for local K-12 educators. Its first cohort graduated this June, and all 15 graduates seeking teaching positions were subsequently employed in the local area. (A 16th student decided to begin a master’s degree program.) LCC started its third (fully enrolled) cohort in Teacher Education this fall. This month, Lower Columbia College submitted a statement of intent to explore a third bachelor level degree, in nursing. I will keep you apprised of our progress on that proposed pathway. Lower Columbia College continues to improve its outstanding facilities. LCC is in the process of completing its remodel of both floors of the Thompson Library. The “new look” library will enhance the learning experience for our LCC students. LCC is also in the process of designing its new 55,000 square foot vocational building. It will house the welding, machining, manufacturing, and IT programs, as well as our transitional studies (pre-college) program. The new building will be sited on 15th Avenue and will replace three buildings (the current “vocational building,” the “physical science building” and the older, small “science building”). It is hoped that the proposed building will be funded for construction in the next legislative biennium. This month, Lower Columbia College also submitted a proposal for scoring to the State Board of Community and Technical Colleges for a new “Welcome Center” to house LCC student services offices and programs, our college effectiveness and relations offices, and our English and business programs. This proposed building, probably a dozen years out in the funding cycle, would replace the current 1960 Admission Building and our 1960 Applied Arts Building, in addition to the portable building currently housing one of our high school retrieval programs. LCC is proposing this building also be sited along 15th Avenue, revitalizing that entrance to the campus. The Lower Columbia athletics program is having one of its best overall years in school history, both on the field and court, and in the classroom. All six programs have had success this year, and we may have amassed a new record for 4.0 students in a single year within the program. Similarly, LCC’s Fighting Smelt Speech and Debate Team continues to excel, becoming one of the top community college programs in the nation. You can follow the success of our programs on our website at lowercolumbia.edu. The Lower Columbia College Foundation is ending its year with arguably its most successful year in its history including its work on two estates, endowments currently in process, that total over five million dollars in gross assets. This year, the Foundation will begin to assess a fundraising campaign to support state-of-the-art equipment for the proposed vocational building and to improve our athletic facilities which are in dire need of upgrade and renovation. The generosity of people like you make the success of our programs and our students possible. Together, we can transform lives, and families, for generations-to-come, through education! Thanks again. You make me LCC Proud! Kelso Longview Business Connection | January 2022 | 19
Lower Columbia College Chris Bailey President
Happy 2022! Goals for the new year
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ach new year, I sit down and write out personal goals for myself and a second set of goals for Lower Columbia College (LCC). Below, you will find my personal list of goals for your local community college this year: 1. An increase in male enrollments. Currently, only 28 percent of the enrolled students at Lower Columbia College are male. The percentage has been declining each year for over a decade. LCC intends to find new ways to reengage males in our community and to have them consider education beyond high school. 2. An increase in female enrollments in our trade programs. Few females consider a trade pathway for a career even though the jobs are in high demand, are high wage, are well-benefited and are secure. LCC employees will be more intentional about exploring these career opportunities with women, as well as men, in the year ahead. 3. Easier entry into the college. Lower Columbia College is analyzing its admissions processes to make it easier for students to enroll. This includes work to simplify its processes and to “nudge” students through intervention and assistance when they get stuck. 4. More immediate post-secondary education for our high school graduates. Less than half of our area high school graduates enroll in some form of post-secondary education within one year of graduation. Yet, most jobs require training beyond high school. Currently, the average age of our LCC students is 30, which means many have had a decade or more of “drift” before finally seeking a better path through education. My wish is for students to find a good career much earlier by getting a credential or degree immediately after high school graduation. LCC staff will be working directly with high school students to explore their opportunities at a younger age. 5. Another LCC four-year degree program. Lower Columbia College currently has two Bachelor of Applied Science degrees, one in Teacher Education and one in Organizational Leadership and Technical Management. Work will continue this year to add a third LCC bachelor’s degree, which is being proposed for fall quarter, 2023. More to come! 6. Increase in the LCC Foundation capacity. Our LCC 20 | Kelso Longview Business Connection | January 2022
Foundation has had incredible growth over the past decade. Currently the Foundation corpus is close to $25 million. My personal goal is to have that amount grow to $27.5 million this year. Lower Columbia College, and its students, rely more and more on this resource to make the college work and to get students to completion. 7. A feasibility study for a potential capital campaign. The Lower Columbia College Foundation will undertake a feasibility study this year to explore a campaign to raise money for vocational equipment for the proposed 55,000 square foot vocational building, and to upgrade and refurbish our current athletic facilities. This feasibility study will prepare us for a campaign in the following year. 8. A completed design for the new vocational building. In the current biennium, the Washington state legislature funded the pre-design and design of a new vocational building for LCC, replacing the current 1960 building. The college is now undertaking a design process involving many stakeholders including faculty, staff, students, industry and community members. 9. A new building proposal on the state’s capital list. Lower Columbia College also recently submitted a proposal for a new “Welcome Center” to replace the 1960 Admissions Building, the Applied Arts Building, and the International Building. The proposed building needs to score at least a “70” on a state-wide scoring system to be placed on the proposed capital list to the legislature. The building, if accepted, is probably at least a dozen years out. 10. Greater financial stability for the college. After a decade of recession recovery, lower enrollments, McClary, blips in funding, and a pandemic, Lower Columbia College will continue to assure that it remains financially sustainable and has adequate reserves to withstand any additional bumps in the road. This will be accomplished through enrollment management and retention efforts, smart budgeting decisions, legislative advocacy, and strong community support. Wishing each of you the best in the new year ahead, and that you reach your goals, dreams and desires. LCC proud!
City of Longview MaryAlice Wallis Mayor
Plenty to celebrate in the outgoing year
T
here are many reasons to celebrate this season in the City of Longview. This year, the City received an incredible allocation of funds from the federal government American Rescue Plan Act (ARPA) funds totaling $8.2 million ($4.1 million in 2021 and $4.1 million in 2022), which is intended to provide direct flexible funding to communities across the country. To encourage recovery. This substantial investment is incredible, and because of it, the City of Longview will be blessed for years to come.
has been on the receiving end of so many wonderful gifts, I was
A City Council sub-committee of members Ruth Kendall, Hillary Strobel and Mike Wallin worked with Longview city administration to propose a draft plan for council adoption that consisted of one-time investments in our community’s water and sewer infrastructure, investments in housing development and more. Of more than 50 projects reviewed, 15 projects were deemed priority and will move forward immediately, focusing on areas of water and sewer infrastructure, development assistance and revenue replacement.
best selves, and to be kind to others. Being bold in the context of
The following are a sneak peek at some of the investments that we could see in Longview’s future: •
A dedicated water main fill line from the Mint Farm water treatment plant to our primary water reservoir. Among other benefits, this will improve overall water quality, reduce chlorine consumption, and reduce pumping costs.
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A long-range plan to be created for the Clark Creek master pump station. This will eliminate five pump stations and simplify water distribution, reducing maintenance and operation costs.
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Storm water enhancements at Indian Creek for storm water and flood mitigation; exchanging potable water irrigation for utilizing storm water irrigation at Mint Valley Golf Course, saving thousands in potable water costs; and a design for an attractive open channel flow at the failing Beech Street box culvert. But for the ARPA funding, funding these projects would not be possible.
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Assistance through developer agreements for 43 acres immediately and 28 acres for future residential development.
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A contactless materials checkout system at the Longview Public Library using Radio Frequency Identification (RFID), and tablet stations to promote learning and literacy while social distancing, as well as cybersecurity enhancements at Mint Farm water filter plant.
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Facility maintenance projects at the library, Women’s Club, Longview Police Department building and the Mint Valley Golf Pro Shop.
This is just a partial list of the many enhancements to come from the ARPA funds. And we are grateful for this. Since Longview
thinking, what are some of the ways we can individually give back? Recently, while waiting at a stop light, I noticed a bumper sticker that read: “Be bold, be kind, be awesome”. This message is full of hope and is a call to action for all of us to intentionally be our kindness brings an automatic “awesome”! Always reaching higher, helping others, and being our best selves is a great way to give back to all of those in our community, particularly during this holiday season. When we choose kindness, spirits are lifted and light descends on the receiver, and the giver. This holiday season and throughout the year – be bold, be kind, be awesome!
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Cowlitz County Commissioners John Jabusch
County Commissioner, District 3
Generations centered on community
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ttached is an article from the Kelsonian newspaper dated March 28, 1917, written by my great-grandfather CF Jabusch. I was unaware of the fact that he had been a Cowlitz County Commissioner at the start of World War I, until my sister recently gave me this article and some other historical family documents. It appears that local tensions were running high in the lead up to the war and that Commissioner Jabusch was having his loyalty to the country questioned because of his German heritage. He appears to have answered those questions head on in this Kelsonian article. Great Grandpa Jabusch moved to Kelso in 1905. He purchased a farm along the Cowlitz River from Mr. McDermott. Part of that farm today is the Three Rivers Golf Course. He had also purchased a piece of property in Shanghai (Rose Valley) in 1904. The Rose Valley property was used to pasture young cattle from the dairy farm (Star Dairy) in Kelso. In 1911, Charles Jabusch (my grandfather) married
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Ethel Libby and moved to the farm in Rose Valley. Ownership of that farm was transferred to him in 1913. My father Roy (Charles Leroy) Jabusch was born in the farmhouse in Rose Valley on March 5, 1915. Charles, his father, passed away in 1934 and ownership of the farm was transferred to Roy (my dad) in 1935. Roy married Alice Ruth Berg of Portland on Sept. 2, 1939. Dad was a very community minded individual and in the early 1950s cleared the field of stumps next to the family home. This became Jabusch field, where many young boys and girls from Rose Valley, Carroll’s, and all-around Cowlitz County played baseball and softball for the next 50 years. Mom and dad were lifelong volunteers in the Rose Valley community and the Rose Valley Friends Church. Roy and Alice had six children and I was the last of those six. Dad died in 1997 and the family kept the baseball field going until mom died in 2002. Today the family farm has a few more houses on it, but to this day all that live on the farm are Jabusch decedents. The two paragraphs above hopefully give the readers of this article a feel for who I am and what my values are. I have very strong ties to this community (Cowlitz County) and the people who live here. Those ties go back as revealed above, over 100 years. I was raised to be community minded and like family members who have gone before me, have been involved in community service all my adult life. I take this appointment very seriously and I am humbled by it. I truly believe, as I have expressed during this process, that Cowlitz County’s best days are ahead of us. There is much for me to learn in this new job, and I am working hard to get up to speed. It is an honor to be your County Commissioner from District 3.
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Monthly Update – November 2021 Scott Bailey
Regional Economist, Washington Security Department
Nonfarm employment data updates Next data release: December 2021 estimates will be published on Tuesday, July 20.
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Local government, excepting education (-200, -3.4 percent)
he charts below show total nonfarm employment for each county, with preliminary estimates for the last five months in red. These estimates will be revised in the next month or two when data from all employers for the third quarter of the year become available.
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Accommodations and food services (-500, -3.8 percent)
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Other services (-300 jobs, -4.8 percent)
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K-12 public education (-700, -5.6 percent)
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State government (-200, -6.5 percent)
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Arts, entertainment and recreation (-600, -23.5 percent)
T
Clark County Preliminary estimates indicate that Clark County labor market had another good month in November. Seasonally-adjusted nonfarm employment rose by 1,200 jobs. Construction, manufacturing, business services, health care and accommodations and food services all had a good month.
Clark’s unemployment rate was estimated at 3.4 percent, about half of last November’s 6.7 percent. The number of unemployed residents was estimated at just over 8,300, well under the 15,800+ estimate from a year ago.
Unadjusted employment rose by 600 to a total of 173,500 jobs. Private sector payrolls increased by 400 jobs over the month. Construction had 100 seasonal layoffs (less than usual), manufacturing had 200 (ditto), while retailers had 300 seasonal hires (a bit less than usual). Health care was up 200 jobs, and K-12 education added 200 staff. Since the onset of COVID in February 2020, the county has gained a net 6,400 jobs, An increase of 1.0 percent. That was better than the nation (-2.6 percent), the state (-2.5 percent), Oregon (-3.1 percent) and the Portland metro area (-3.3). Since February 2020: Eight industries have increased employment since COVID hit: •
Professional services (+1,400 jobs, +15.8 percent)
•
Business services (+800, +10.1 percent)
•
Information services (+300, +7.7 percent)
•
Retail trade (+500, +2.9 percent)
Cowlitz County
•
Finance and insurance (+200, +3.7 percent)
•
Health care and social assistance (+700, +2.7 percent)
•
Manufacturing (+300, +2.2 percent)
Cowlitz County’s recovery took a small step backward in May, as seasonally-adjusted nonfarm employment declined by 100 jobs over the month. Unadjusted employment rose by 200 jobs, all in leisure and hospitality. Other industries were unchanged.
•
Construction, mining and logging (+200, +1.4 percent)
Holding steady (no change): •
Wholesale trade
•
Transportation services
•
Real estate, rental and leasing
•
Corporate offices
• •
Since the recession began, the county has done better than most in the state, but remains 700 jobs below February 2020 (-1.9 percent). The following comparisons are on a seasonally-adjusted basis going back to February 2020: •
Private sector employment declined by 400 jobs (-1.2 percent).
•
Mining, logging and construction was off by 100 jobs (-2.8 percent).
Private education services
•
Manufacturing, added 100 jobs (+1.5 percent).
Federal government
•
Trade, transportation and utilities also was up 100 jobs (+1.3
Most impacted sectors: 24 | Kelso Longview Business Connection | January 2022
For more Economist, see page 25
Economist from page 24
percent). Within that sector, retail trade employment declined by 100 jobs. Education and health services also increased by 100 jobs (+1.5 percent). •
Leisure and hospitality was only 200 jobs below last February (-5.7 percent).
•
Other services—not published in the monthly table—lost 400 jobs (-6.7 percent) over the year. This category includes information services, finance, real estate, professional &business services, and other services such as personal services (like hair salons) and auto and other repair services.
•
Government employment fell by 400 jobs (-6.3 percent), half in state government, half at the local level.
The county unemployment rate dropped to 6.0 percent, less than half the 13.5 percent posted in May 2020. The number of unemployed county residents was estimated at 2,900, again less than half the 6,600 from a year ago.
The Kelso Longview Chamber of Commerce would like to THANK the following loyal members for renewing their partnership with us this month. American Medical Response B & M Heating A/C Inc Beacon Hill Sewer District Canterbury Gardens CCS City of Kelso City of Longview Cowlitz County Emerald Kalama Chemical Express Employment Professionals (1956) Koelsch Communities Longview Memorial Park, Funeral Home & Crematory
Wahkiakum County Nonfarm employment climbed upward by a net 10 jobs over the month in Wahkiakum County. Both construction and trade, transportation and utilities added 10 jobs, while manufacturing declined by that amount. Employment totaled 830 jobs, a gain of 70 jobs over last May’s COVID-impacted numbers. The county was one of three counties in the state that had fully recovered from the recession. The unemployment rate was estimated at 6.4 percent, a bit less than half of last May’s 12.1 percent. There were about 90 unemployed county residents, versus 160 a year ago.
Lower Columbia College Miller Paint Pacific Tech Construction, Inc Port of Longview Rodman Realty, Inc Steel Painters/Railco The Golden Palace Three Rivers Eye Care Walstead Mertsching PS Watkins Tractor & Supply Company WestRock
Kelso Longview Business Connection | January 2022 | 25
Longview Downtowners Lindsey Cope
President; also Vice President, Cowlitz Economic Development Council; facilitator Kelso Business and Community Association
Grateful for community and what lies ahead
I
have sat down to write this article on five different occasions along with reviewing January articles I authored of years past for inspiration. I have written and deleted articles about moving forward and looking back. Every draft has ended in deletion. The truth is, and you can chalk it up to superstition if you want, I just do not want to jinx anything. Judging by the last 19 months, can you blame me? You can call me ridiculous, but instead of writing about the past, resolutions, plans, or even hope, I have decided to make this article about gratitude. I am grateful. I am grateful for this position to work with so many amazing people of diverse backgrounds, especially while we navigate these challenges. I am grateful for my boards that support this work. I am grateful for our local officials and stakeholders who have funded programs to help businesses and community members with items such as rent, utilities, and keeping their business doors open during these unprecedented times. I am grateful for our community that I get to work for. I am
humbled by the generosity of local leaders and sponsors for the development of the America in Bloom projects, Shop Local Saturdays, Rotary Lights in the Park, Squirrel Fest, Go Fourth Festival, and the Cowlitz County Fair, among many others that make where we live unique and fun. I am grateful for the many companies we are introducing to our amazing community and the potential that they represent. Among other items, the potential of family-wage jobs, higher education, and housing. I am grateful for the leadership at our ports that are creating opportunities that reach all parts of the globe. I am grateful for our Cowlitz County first responders and healthcare heroes for saving lives at the risk of their own. I am grateful for our teachers and childcare professionals that are taking care of our youth as safely as possible. I am amazed at CAP and Habitat for Humanity and how many lives they have touched. Looking forward I am grateful to launch our new business classes with Lower Columbia College. You can find a flyer in this newsletter with how to sign up. I am grateful to launch the new Cowlitz Economic Development Council (CEDC) website early this year and the development of the Kelso Business and Community Association, ongoing promotion and development of downtown Longview, partnering with Castle Rock, Kalama, Woodland, the ports and the county. When you really boil it down, I am grateful for today. I am grateful for this job. I am grateful this area. I am grateful for future opportunities. So, thank you everyone for all the big and little things you do that make where we live so special. I am grateful for you.
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3202 Ocean Beach Hwy., Suite 154 Longview, WA 98632
(360) 998-4080
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Calendar JANUARY
FEBRUARY
1 5
2
New Year's Day, Chamber office closed Your Chamber Connection radio show 6pm, KEDO 1270 AM or 99.9 FM Education Foundation, Zoom, 8:30am
6 11
Chamber Ambassadors, 7:30am, Columbia Bank
Chamber Executive Board Meeting, Mill City Grill, Noon
12 13
Your Chamber Connection radio show, 6pm, KEDO 1270 AM or 99.9 FM
Lower Columbia Professionals, 4pm, Explorer Brewing Co. Ribbon Cutting, R. Thomas Lee PLLC, 11am
14 17 18 19
Chamber Ambassadors party, Kelso Longview Elks, 5pm
Martin Luther King Jr. Day, Chamber office closed
Chamber Board, noon, Mill City Grill
Your Chamber Connection radio show, 6pm, KEDO 1270 AM or 99.9 FM Education Foundation, Zoom, 8:30am
3 8 9 10 15 16 21 23
Chamber Ambassadors, 7:30am, Columbia Bank Chamber Executive Board, Mill City Grill, Noon Your Chamber Connection radio show, 6pm, KEDO 1270 AM or 99.9 FM
Lower Columbia Professionals, location TBD, 4pm Chamber Executive Board, Noon, Mill City Grill
Your Chamber Connection radio show, 6pm, KEDO 1270 AM or 99.9 F
Presidents Day, Chamber office closed
Your Chamber Connection radio show, 6pm, KEDO 1270 AM or 99.9 FM
Your Chamber Connection radio show, 6pm, KEDO 1270 AM or 99.9 FM sQuatch sQuad, Mill City Grill, 4pm
24 26 28 29
Legislative Briefing, Zoom, 7am
Your Chamber Connection radio show, 6pm, KEDO 1270 AM or 99.9 FM
sQuatch Fest, 4-8pm, Cowlitz County Event Center
sQuatch Fest, 10am-8pm, Cowlitz County Event Center
Kelso Longview Business Connection | January 2022 | 27
Ribbon Cutting Thank you to these Ambassadors who participated. Diane Craft Koelsch Communities Carrie Medack Diamond Residential Mortgage Bailey Roberts Fibre Federal Credit Union
Welcome New Member Affordable Hearing
Keep up with the latest on your heart.
peacehealth.org/hearthealth
28 | Kelso Longview Business Connection | January 2022
Shop Local
LONGVIEW
CENTRALIA
1413 Commerce
1530 S. Gold St.
360-575-9804
360-807-1211
News & Events
News and events come from our website, press releases, and public information shared with us. To see more visit kelsolongviewchamber.org
Upcoming changes to employment laws The new year marks significant changes to several employment laws impacting businesses across the state. The Department of Labor and Industries’ (L&I) Employment Standards Program enforces updates to the minimum wage, overtime for agricultural workers, and overtime exemptions for white-collar workers. Minimum wage The state’s minimum wage will increase to $14.49 per hour starting Jan. 1, 2022. It’s based on a 5.83 percent increase in the Consumer Price Index for Urban Wage Earners and Clerical Workers. The U.S. Bureau of Labor Statistics attributed the increase to more expensive gas, housing, household furnishings and food. The state minimum wage applies to workers age 16 and older. Under state law, employers may pay 85 percent of the minimum wage to workers under 16, which will be $12.32 per hour in 2022. In cities where the minimum wage is higher than the state’s amount, such as Seattle and SeaTac, employers must pay employees the higher minimum wage amount. Learn more at L&I’s minimum wage web page. Agricultural overtime Under a new law, Washington’s agricultural workers will be eligible to earn overtime starting in 2022. This historic change is the result of the passage of Engrossed Substitute Senate Bill 5172, which was signed into law earlier this year. The law eliminates the agricultural worker overtime exemption from the Minimum Wage Act. The law includes a three-year phase-in schedule. It incrementally reduces the number of hours agricultural workers need before they receive overtime pay: As of Jan. 1, 2022: 55 hours in a workweek As of Jan. 1, 2023: 48 hours in a workweek As of Jan. 1, 2024: 40 hours in a workweek Dairy workers are already eligible to earn overtime after working 40 hours in a workweek since the Washington Supreme Court ruling in November 2020. Learn more at L&I’s agricultural overtime web page. Overtime-exempt white-collar workers The minimum salary an employee must earn to be exempt from overtime and other Minimum Wage Act protections will rise on Jan. 1. This exemption covers “white collar” executive, administrative, professional, computer professional and outside sales employees. These exempt employees generally must meet a job duties test and be paid a salary that meets a minimum weekly amount. This amount will increase gradually on a phase-in schedule through 2028 when it will reach 2.5 times the state’s minimum wage. 30 | Kelso Longview Business Connection | January 2022
Starting Jan. 1, 2022, an exempt employee will have to earn at least $1,014.30 a week ($52,743.60 a year). This applies to both small and large employers. Learn more at L&I’s overtime web page. Resources Learn more about worker’s rights and other relevant topics on the L&I website. You can file a worker’s right complaint with L&I if you believe your workplace rights have been violated. You can also register for a webinar that provides an overview of wages, leave requirements, agricultural overtime and other workplace rights at L&I’s calendar of workshops, events and webinars. Look for “Employer Guide to Workers’ Rights” or “Know Your Worker Rights” in the “Event Title” pull down menu. These presentations are also offered in Spanish by request. Interpretation services for these sessions can be provided at no cost to you when you request them ahead of time. Send an email to languageaccess@lni.wa.gov to request interpretation services. Questions? Contact the Employment Standards Program by phone, 1-866-2197321; email, esgeneral@lni.wa.gov; or website, Lni.wa.gov
2021 year in review and 2022 trends Renée Sunde, Washington Retail Association President/CEO
The past 20 months have been challenging for most retailers. With significant and regular shifts in consumer spending and growing fatigue with managing the impact of the pandemic, 2021 is yet another year most retailers will be happy to see in their rear-view mirror. At a time when the industry has experienced some of the most transformative and innovative changes in our history, the leadership role of trade associations could not be more vital. The Washington Retail Association (WRA) represents thousands of storefronts throughout Washington state, including retail sectors ranging from small businesses to regional, multi-state, to global retailers, and have joined with them to form a more powerful voice on behalf of the retail industry. Our experienced team has worked diligently during a challenging year to effectively steward Washington’s retail experience in our mission to safeguard the interest of our members. But questions remain. Where are we at today? What will the retail industry look like in 2022? Uncertainty is still a significant factor for every type of retailer as we end the year with various rapidly spreading variants causing disruption yet again. For more News and Events, see page 31
News and Events from page 30
Regardless of the uncertainty, the pandemic has continued to accelerate trends seen across the retail industry, several of which have been highlighted in a recent Forbes article. These trends will continue to have a profound impact in 2022. In 2022 we will likely see an increased focus on sustainability, with conscious consumers prioritizing environmental stewardship from the retailers they frequent. Brands and retailers will work to strike the right balance to keep the cost of goods down while offering ecofriendly products that continue to meet the desires of consumers. Hybrid retail will continue to be a trend, with digital and physical environments remaining a part of the customer journey. During the pandemic especially, retailers have been gaining a more sophisticated understanding of the buying journey and how it crosses between online and offline, sometimes multiple times before customers make a purchase. This has underlined the need for truly hybrid retail to be adopted by large and small retailers alike. At a time when consumer behaviors are changing quickly,
customer experiences are more important than ever. We will see many retailers working diligently to emotionally engage the consumer and retain loyalty. With buy now, pay later, and the growing desire to return to brick-and-mortar stores, retailers will be focused on retaining existing customers as we move into a new year. As I mentioned earlier, the new year is filled with uncertainty, but with uncertainly comes great opportunity. We will all be keeping an eye on rising costs that may cause consumer caution. While I’m cautiously optimistic that consumer sentiment and shopping appetites are fully returning, as we witnessed during the holidays, the industry will be challenged to transform and innovate to provide the goods and services needed at a cost that will keep consumers coming back. As retailers maneuver these challenges, WRA’s talented and dedicated team stands ready to serve the ever-changing needs of our members. We look forward to working with and for you in the year ahead. If you are not yet a member of the Washington Retail Association – we hope you will consider joining in 2022.
sponsored by
C A R L
W I R K K A L A
& The Whistle unks Saturday, January 29, 2022 at 7:30PM
Hailing from the Pacific Northwest,
singer-songwriter Carl Wirkkala brings to
BER CHAM NT! OU ld DISC ult Go d A f f o rd: 20% de wo o c h wit ber1 cham
life tales of ghost towns, trains, and
lonesome drifters through his music.
Tickets: $25- $30/17 & under: $20
Columbia Theatre Longview Box Office: 360.575.8499/ www.columbiatheatre.com Kelso Longview Business Connection | January 2022 | 31
Darrell Whittle, Realty One Group Pacifica; Shaun Godden and Shylah Tapani, Specialty Rents; Marlene Johanson, Heritage Bank
Karen Sisson, retired; Rich Coleman, BiCoastal Media; Kristina Williams, Futcher Group
Teedara Wolf, Cowlitz County PUD; Noelle McLean, Attorney
Business After Hours Holiday Mixer!
Dale and Deanna Lemmons, Signature Trasnport; Erika Agren, Future Group; Josh Carter, KLOG-KUKNThe Sleigh
33 door prizes were donated to keep things exciting throughout the evening
32 | Kelso Longview Business Connection | January 2022
Our Holiday Mixer returned this year and drew a big crowd at the Longview Country Club for networking and festivities. There were 168 in attendance! Longview Country Club provided an abundant buffet and The Sugar Pearl Dessert Co. contributed their famous holiday cookies (you can’t eat just one). We appreciate the Ambassadors who braved all kinds of weather conditions year-round to help with every event and ribbon cutting. This adds up to over 200 opportunities for them to be present each year. Guests at Holiday Mixer saw the Ambassadors in action again! Thank you Lower Columbia Professionals for running the coat check and the golf cart shuttle from parking spots to the front door. They collected voluntary gratuities, increasing the amount for our scholarship fund for local students. A special thank you to C's Photography for attending and taking all the beautiful photos. Thank you to these generous sponsors and Diamond members for supporting Holiday Mixer: BiCoastal Media The Daily News Fibre Federal Credit Union Foster Farms Gibbs & Olson, Inc. KLOG-KUKN-The Sleigh PeaceHealth PNE Corporation Red Canoe Credit Union Signature Transport Solvay Chemicals, Inc. Specialty Rents Walstead Mertsching, P.S.
Danella Valencia, previous Chamber scholarship award recipient; Keenan Harvey, Biggs Insurance Services; Spencer Boudreau, Longview City Councilman with Lauren Boudreau
Mike Claxton, Walstead Mertsching, P.S.; John Paul, KLOG-KUKN-The Sleigh
Teedara Wolf, Cowlitz County PUD; Shawn Green, ServPro of Longview/Kelso
David Futcher, Futcher Group; Andy Hamilton, City of Kelso
Bill Marcum, Chamber CEO; Kelly Godden, Specialty Rents
Pam Whittle, Realty One Group Pacifica and Marlene Johanson, Heritage Bank running the coat check Frank Panarra and Toni Cooper, Foster Farms; Lisa Straughan, Express Employment Professionals
Thank you C's Photography Kelso Longview Business Connection | January 2022 | 33
Your Chamber Connection Radio Show Wednesdays at 6 pm KEDO 1270 AM or 99.9 FM
Jennifer Penfold, Country Financial
Joy Asmussen, Columbia Bank
Debra Chase, The Broadway Gallery
Contact Julie Rinard at 360-423-8400 or jrinard@kelsolongviewchamber.org to schedule your interview
Nick Croy, Superior Tire Service
Janet MacGregor, The Broadway Gallery
Lisa Nathan, Rotary Club of Kelso
34 | Kelso Longview Business Connection | January 2022
Lori Bashor-Sarancik, Cowlitz Wahkiakum Legal Aid
Brad Frostad and Steve Baker, Explorer Brewing Co.
Maggie Anderson, Highlander Place/Enlivant
Brandi Ballinger and Abbey LaBerge, Safe Kids Lower Columbia
Mike Vorse, Minuteman Press
Your Chamber Connection Radio Show Wednesdays at 6 pm KEDO 1270 AM or 99.9 FM
Kris Friberg, Highlander Place/ Enlivant Kelso Longview Business Connection | January 2022 | 35
Jingle all the Way Dash Away All!
Jingle All the Way was back this year, with great enthusiasm from teams and individuals who walked and ran on this rainy evening. Support from sponsors, Ambassadors and Lower Columbia Professionals helped make Jingle a great success. Special thanks to The Monticello Hotel and Grant’s Restaurant for allowing use of their beautiful lobby for Jingle All the Way headquarters. Thank you to C's Photography for braving the wind and rain to provide so many wonderful memories.
36 | Kelso Longview Business Connection | January 2022
Kelso Longview Business Connection | January 2022 | 37