January 2013 Newsletter

Volume 5, No. 1

January 2013

Business Kelso Longview

Connection Chamber of Commerce

“A community event designed to help Science students explore their passion, pursue their Technology vision and determine their own success.”

Engineering Math In September 2013, the Southwest Washington Workforce Development Council (SWWDC) will host the area’s first science, technology, engineering and mathematical festival. STEM Fest connects K-12 youth directly to the local STEM industry through fun-filled, career exploration activities hosted by local businesses. Students, their parents, and teachers will be invited to travel to local companies to participate in oneto two-hour activities including tours,

contests, experiments, excursions, and talks to raise their interest level in and knowledge of the local STEM industry.

Businesses will be able to choose the age group of the students they’d like to attend (elementary school, middle school, and high school), the number of participants, the day of their activity (September 20, 21, or 22), the time slot, and type of activity.

Please see STEM, page 16

January 7 - 11 a.m.

Ribbon Cutting 1826 Elite Fitness 1826 1st Ave., Longview

Tuesday January 8 - 5:30-7:30 p.m.

Business After Hours Non-Profit Night With more than 30 nonprofits giving Red Lion Hotel and Conference Center $15 advance/$20 at door www.kelsolongviewchamber.org

More than 800 participants hit the road for the annual Jingle All the Way 5K run/walk. For details, see page 14.

Wednesday January 9 - 7:30 to 8:30 a.m.

Business and Education Committee

CAP launches small business loan program

“Micro-lending means providing capital to those businesses who have five employ-

Monday

first-hand insight into their work.

Fun Run

Lower Columbia Community Action Program (CAP) is now offering small business loans through its Business Builder Micro-Loan Fund to entrepreneurs in Cowlitz County who are looking to start their own small business, or to current business owners seeking to increase their business potential.

Calendar

ees or less, and who may not have the ability to access traditional bank credit,” said Liz Myntti, Program Manager of CAP’s Financial Independence Center.

Loans between $5,000 and $20,000 will be at a fixed rate and assessed current rate of 5.75 percent for the term of the contract (prime rate plus 2.5 percent) unless

Please see Loans, page 4

Monticello Hotel

Thursday January 17 - 5:30-7 p.m.

LCP Night at 3RAC CrossFit 403 Catlin St., Kelso $10 advance/$15 at door Register at: kelsolongviewchamber.org

Kelso Longview Business Connection

January 2013

Cowlitz County contracts with Lower Columbia College to facilitate pre-employment testing for county job applicants Lower Columbia College (LCC) will facilitate pre-employment testing for County positions which require it, beginning January 1. LCC utilizes WorkKeys Skills Assessments which is comprised of three core areas: Applied Math, Reading for Information, and Locating Information. National testing locations are available for non-residents.

“This change will allow prospective applicants to take the test at any date that’s convenient, not just when a job opening has been announced,” Human Resources Director Jim Zdilar said. “This should give us a larger pool of applicants, while reducing county staff time.”

take all three core sections of the test at once, or take each section separately. The complete test cost is $48, which includes the certificate, then $15 for each core area to retake.

Pre-tests and training services for this test are available through LCC’s online partner, KeyTrain, or participants of WorkSource or WorkFirst pro-

Prospective applicants may

grams. Pre-tests are at no cost; training services are $20 per section.

For more information, contact Jim Zdilar or Stephanie Dunn, Cowlitz County Human Resources, 360-577-3065 or view the information online at http://lowercolumbia. edu/biz/get-a-job/workkeysskills-assessment.

A Look into the Future

The 2013 Economic Summit took place November 29 at the Red Lion Hotel. The Chamber partnered with the Cowlitz Economic Development Council to bring discussion and speakers in the areas of education, business, politics, healthcare and real estate.

Coming Soon Early in 2013 the PUD will offer customers paperless billing.

Watch for it!

www.cowlitzpud.org

2

It’s a new year, and new things are happening in 2013 for our non-profit members!

Join us for a unique evening that showcases our Chamber member non-profit organizations. Come out for some fun, food, beverage, networking, prizes and a chance to learn about our non-profit members and their 2013 initiatives and events.

Date: Tuesday, January 8, 2013 Location: Red Lion Hotel & Conference Center Time: 5:30 p.m.-7:30 p.m.

Cost: $15 in advance/$20 at door Register online: www.kelsolongviewchamber.org

Business Connection

Loans, from page 1

otherwise stated. The term of the loan is determined by the needs of the business and the status of the business owner applying.

“Our intent is to loan out the entire $110,000 we have available with long term, low interest, fixed rate loans, which will be collateralized,” Myntti said.

When the loans are repaid, the funds will return to the lending pool.

The loans can be used for business start-up costs, expansion costs, purchasing of equipment, or other uses considered necessary to the success of the business.

To be eligible for a loan, a person must reside in Cowlitz County, outside of the Longview city limits, be 18 years old or older, possess the desire and the skills necessary to manage and operate a business, and either complete CAP’s Business Builder workshop, or have completed an approved business plan.

(Note: Longview businesses can apply for the Revolving Loan Fund through the City of Longview.)

The Business Builder workshop is an eight-week course for entrepreneurs to learn how to write a business plan and to gain general business knowledge. Topics include: financing a business, licenses and permits, buying a business or franchise, accounting and cash flow, marketing and e-commerce, location and leasing.

January 2013

The workshop is conducted at CAP each quarter. The workshop is free for those who qualify.

Microenterprise in Washington*

To apply for this loan, entrepreneurs and business owners need to fill out a pre-assessment application in order to be invited to apply for a loan.

“This is not a loan application, but an assessment of a business’ potential to apply for a Business Builder Loan,” Myntti said.

• Microenterprises employ 80,273 rural employees (20.6 percent) and 568,573 urban employees (17 percent).

Pre-assessment applications are available at CAP, 1526 Commerce Ave., or may be printed off the CAP website at www.lowercolumbiacap.org.

In 2009, CAP formalized their microenterprise efforts by becoming a Microenterprise Development Organization (MDO). MDOs provide entrepreneurial training, technical assistance and access to capital.

They help create new business, generate jobs, and assist people in becoming financially independent. CAP is one of 23 existing and emerging MDOs in Washington State.

In 2008, Washington State Microenterprise Association member MDOs reported lending more than $1.37 million in micro-loans with an average loan of $11,500.

“Our loans create jobs, stabilize income, improve credit scores, and help customers become bankable,” Myntti said.

For more information, call CAP’s Financial Independence Center at 360-425-3430 ext.

215 or visit the website at www. lowercolumbiacap.org.

4

• There are 486,504 microenterprises in Washington, accounting for 17.4 percent of all employment in the state.

• Microenterprises represent 86.51 percent of all businesses in Washington. Over a three-year period (2002-2005) this sector has seen the following increases: 13.49 percent increase in number of microenterprises (57,837 new businesses) 11.73 percent increase in number of private sector urban employees (59,727 jobs) 6.3 percent increase in number of private sector rural employees (4,762 jobs) *According to US Census Bureau, Association for Enterprise Opportunity, Washington State Microenterprise Association (WSMA)

Kelso Longview Business Connection

January 2013

Director’s Message

Area businesses and industries are key to SR 432 rail and highway improvements

By Steve Harvey Cowlitz-Wahkiakum Council of Governments, Director

A Project Advisory Group comprised of many businesses and industries in the corridor will be consulted regarding their needs now and into the future. After all, the volume of freight and services in and out of the industrial area will determine what infrastructure is needed to move them most efficiently and effectively. The work is being guided by an executive committee of local officials from Cowlitz County, City of Longview, Port of Longview, Washington State Department of Transportation and the Cowlitz Economic Development Council. Engineering, public works, planners and others from those organizations comprise a technical advisory committee that will work closely with the consultants on a variety of project features. One of the first steps involves committee workshops to determine roles and responsibilities, meeting schedules and similar protocols.

Consultant work is now under way for the SR 432 rail and highway improvements project by a team led by Parsons Brinckerhoff (PB) out of Portland and Seattle. The Cowlitz-Wahkiakum Council of Governments, as project lead agency, has signed an agreement for Phase 2 work to begin. The PB team includes 16 sub-consultants that will address the multiple topics associated with this project. The consultants will soon be meeting with businesses that move freight, goods and employees along the SR 432 rail and highway corridor. The information gathered, which will remain confidential, will help determine the types and extent of improvements to the rail and highway systems. Following those decisions, an environmental analysis will be conducted in order to arrive at final recommendations for system improvements.

For more information, contact Darlene Sharar at the CWCOG, 360-577-3041 or dsharar@cwcog.org.

Canterbury Park Winter Brunch

Thursday, Jan. 17Th 11:00 am 1335 3rd Avenue in Longview

The goal is to produce options for improvements to Longview industrial area’s rail and highway systems that will reduce congestion and conflicts while conducting an environmental analysis of those options to satisfy national and state environmental policy acts (NEPA/SEPA). The target date for completion is December 2014.

Make new friends!

You and a guest are invited to a complimentary brunch prepared by our chef Alissa Lee. Featuring local harpist Madeline Wood.

Looking for staff?

Express can help!

RSVP REQUIRED

BY JANUARY 15th

(360) 501-5100

360.414.1200

Tours Available

www.expresspros.com

5

CANTERBURY PARK Independent Living www.koelschseniorcommunities.com

Kelso Longview Business Connection

January 2013

Business Toolbox

Retaining your best customers mote loyalty, encourage larger purchases etc. This is where your social marketing investments can begin to pay off.

Show your appreciation for their business and nurture customer loyalty. How do they know you care? How appreciated do you feel as a customer?

Take lessons from your own experience.

Look for ways to build trust between your business and your customers. What is your promise to your customers? (Best quality, incomparable service, convenience, latest products, deep product knowledge, etc.) What do you do better than anyone?

Are you delivering on this ‘brand promise’? What is your ‘unfair competitive advantage’?

One example of ‘delighting the customer’ that stands out in my mind is a car dealer that sold a car to a woman who traded her car in as part of the down payment. When the woman came to pick up her new car she was thrilled to find that the dealer had preprogrammed the same radio presets in her new car as she had in her old car. She, will never forget that added touch.

Don’t make it easy for your customers to switch to the competition. By focusing on creating and nurturing a relationship with customers you will provide them with more value and sell them more different services or products – the more needs you meet the tougher it is for your customer to find another business to patronize.

Expand product lines to provide more products or services for your customers. This supports No. 4 above – how do you engage your customers to make sure you are offering what they want and will buy? Usually our own perspective of what others need and want is off base. When was the last time you were asked by a business you have bought from ‘what more could we provide? How else can we serve you?’ (Don’t ask the deadly closed ended question – ‘is there anything more we can do/sell that you want’?) – presume there are ways for you to serve your customers more/better.

Anticipate the changing needs of your customers. Be a student of your business and industry. This is a great opportunity to help and guide your customers by providing them with valuable information and support as they happily patronize your business.

By Jerry D. Petrick Do you direct all of your energies to getting new customers? If so, you are not alone – however, you may want to take a closer look at the source of your sales (and probably profits) it is very likely that 80 percent of your business is coming from repeat customers. Taking this simple analysis to the next step you may well find that 80 percent of your business is coming from 20 percent of your customers. If your customer base looks like this you may want to re-evaluate your priorities to increase profitability.

When you look at a customer what comes to mind? What does that customer relationship mean to your business over time?

Let’s take a look at a common situation: suppose your average sale is $20. When you and your employees see that customer at the register/talks to them on the phone/communicates with them via email – do you treat them and make decisions based on the size and nature of the transaction at hand? I’m sure you don’t do this, but I know some businesses look at that transaction like this: ‘Hey, this is just 20 bucks, so if they go away unhappy or mistreated – no big deal – that’s just $20’ – focused on the transaction not the relationship.

Let’s take a look at the real value of that customer relationship to your business: Assume your average sale is $20 and the product or service you offer is something customers purchase every week. Doing a bit of quick math we see that this customer relationship represents $1,000 a year; $5,000 in five years; $20,000 in 20 years!

Do you think you and your employees would behave differently if every customer you served represented potentially thousands in revenue over the course of the relationship? I strongly suggest you check-in with yourself and your team to reflect on how you ‘see’ your customers. It is common that retention of customers is more valuable and costs less than constantly trying to attract new customers to replace those who have ‘fired’ you.

As a bonus, we all know that our satisfied customers are our best salespeople.

Here are some practical strategies to retain and develop your customers: Communicate with your existing customers on a regular basis – if you don’t know who your customers are you have a bigger challenge; this is where you can creatively add value, pro-

2

3

4

5

6

1

Please see Petrick, page 7

6

Business Connection

Petrick, from page 6

7

Use cross selling (selling other parts of your line to the same customer) and up-selling (selling more per order) to increase the average sale to each customer.

Bundling related products or services are actually helpful to your customers.

If you’ve lost customers (and you probably have), you may want to develop some strategies for getting them back. In order to implement a strategy, you need to have a database of previous customers. So, if you don’t keep a database, your best first step should be to develop and maintain a database!

Next, you need to remind them about your business and tell them you want them back! However, you may first need

January 2013

to find out why they stopped coming to your place of business and, if you failed to meet their expectations, you need to make it right.

You’ve already invested a lot of money in the customers you retain and the customers you have lost. For that reason alone, putting some additional energy into retaining customers, and re-engaging lost customers, makes sense for your business.

If you are looking to expand your markets you have thought about selling to the government, you will want to attend the next Best Business Practices Series workshop focused on ‘Grow Your Business – Selling to the Government’. We will have Stephanie Scott from the WA Procure-

ment Technical Assistance Center presenting.

The session will be on February 7. For more information and to register follow this link: http://wsbdc.org/class-detail?c lassid=474&sday=07&smonth=02&sye ar=2013

This article was prepared by Jerry Petrick, MBA, SPHR, PMP and Certified Business Advisor with the Washington Small Business Development Center (SBDC) in Longview, Wash. Jerry provides no-cost, confidential business advisory services by appointment. He can be reached via email jerry.petrick@wsbdc.org.

Local Bank Means Local Business CANYONVIEW CYCLERY

I had a plan to fulfill a childhood dream and start up my own business.

Just when every bank was saying NO, Twin City Bank said yes. They help me to make that dream a reality. I would not be open today if it had not been for the willingness of Twin City Bank and its priority of helping local businesses succeed.

Thank you Twin City Bank.

Mark Plotkin Canyonview Cyclery

729 Vandercook Way Longview, WA 98632 1-800-319-2265 | 360-414-4101 twincitybank.com Mark Plotkin, Owner Canyonview Cyclery

7

Connect with Legislators Legislative Briefing Breakfast Begins Monday, January 28, 7am, Monticello And continue each week throughout the Legislative Session Each week, contact is made with our local legislators, either in person or by conference call, for an update on the bills and issues currently under consideration.

As a business, you often feel the impact from some of the decisions made by our State Legislators on your ability to do business in Washington State. These breakfast briefings give you an opportunity to discuss personally with your elected officials that impact and seek options that provide for better business operations in Washington.

So Step– Up and Step-Out and be a part of something that can help businesses in Washington. Let your voice be heard.

January - April Legislative Update Breakfast Mondays Monticello Hotel, LaRiviere Room 7:00 a.m.

April - December Legislative Committee Meetings Last Monday of each month Monticello Hotel, LaRiviere Room 12:00/Noon

Kelso Longview Business Connection

January 2013

It’s OK for leaders to let go

By Chuck Nau

process, you help others learn (... by encouraging and coaching) to undertake a new adventure and further develop their abilities.

Delegate... “A person sent with authority to represent or act for another or others.

To commit or entrust powers or authority.” That’s right. When you delegate, you are empowering and motivating others to accomplish a specific activity, task or duty, which in turn meets a desired result that you have identified as a key goal or objective.

Let’s explore some of the basic elements and considerations for ‘delegating’...

• Assess your cohort’s attitudes and skills for various jobs, tasks, or projects.

• Identify those tasks, jobs, or projects that may be completely or partially delegated.

• Assign those tasks to be delegated to an appropriate individual, based on that individual’s ability and potential, and direct it to one who would welcome the assignment, see it as a challenge, and whose personal development would benefit.

• Let go! Relinquish the responsibility for the task, job or project. Clarify that it has been explained fully, in terms of its importance to the individual’s development AND overall business goal. Double check that the individual understands the assignment, intended results, deadline and is committed to its completion. Last but not least, express your confidence in the individual’s ability to accomplish the desired outcome.

• Give support...It can be as simple as words of encouragement.

• Encourage independence. Let the individual develop her own method of handling the assignment, expecting her to identify and resolve any barriers to completion. Be available for support, encouragement, and advice. Establish a series of checkpoints or one on one meetings to monitor the status of the assignment.

• Give her timely and honest feedback.

• Acknowledge, both privately and publicly, their contribution.

Don’t hesitate to delegate. Start slow, testing your methods, and each other’s acceptance of the delegation plan. Anticipate some anxieties and problems, both yours and theirs. Persevere. Keep fine-tuning, and remember leading and delegating helps you, your cohort’s and your business’ overall grow and to meet those

As the new year unfolds, and in these continuing and challenging economic times, no one can do it all themselves – it’s OK to let go.

“I don’t have time.” “I’m running from here to there.” “I need to do it myself because resources have become limited.” “There is no one else who can do it.” “I’m not running my business, our website and its growing audience, my staff, or my suppliers and vendors. They are running me...”

Does some of this sound familiar?

Let’s pause and take a breath for a minute!

Let’s explore some minor changes that may have major impact...and build on them as the year continues.

As a retailer, service provider, small business owner or staff member, you strive to achieve certain goals (enhancing your business, meeting revenue objectives, or selling a new idea, product line or customer). You, or others, or both may set these goals. Typically, you have outlined your goals (generating additional revenue as compared to last year) and then defined some objectives and set action steps to meet these objectives, and plan to measure your results.

As you move through this process of identifying goals, you have undoubtedly clarified what is necessary or important to your business (... and to you!) to assure success, growth, and ultimately, survival in the changing Kelso-Longview community and its evolving competitive environment.

In reviewing your key goals and objectives, it’s become increasingly clear to you what needs to be done and what doesn’t need to done. Once you have identified those activities that will take you to your goals, the next question is, who will do them?

The first response might be ME! It’s not only OK to let go; it is often necessary for both your professional and personal well-being. No one can do it all themselves. A successful business owner, manager, or staff should be willing to accept and ultimately initiate some action to encourage, motivate and support accomplishing some things through the efforts of others.

It’s OK to let go...to break down some of your identified key goals and objectives into smaller tasks, duties, or responsibilities and delegate them to others. It’s OK to trust and encourage others to take on those activities, to be responsible for various tasks to be completed within an agreed upon timeframe. In the

Please see Nau, page 10

9

Kelso Longview Business Connection

January 2013

Who is WorkSource? And what’s in it for local businesses?

By Darcy Hoffman WorkSource

The WorkSource center currently has funds available for OJT for all industries and occupations with a particular emphasis to serve the long term unemployed, anyone unemployed beyond 20 weeks.

To get connected to a Business Services Consultant whose expertise lies in your industry, and who can connect you to On-the-Job Training, contact Darcy Hoffman, business services manager, at 360-735-5038 or dhoffman@esd.wa.gov.

Hopefully you remember December’s article on WorkSource services for businesses. It was the first in a series of articles intended to educate local businesses on the services available for them.

Today, we will go into more depth on one of the services featured in December – Financial Services. As many of you prepare your budgets for 2013, you may find this information helpful, especially if you plan to make any new hires in 2013.

The Business Services team at WorkSource can connect you to On-the-Job Training (OJT) for new hires. OJT is a wage reimbursement of up to $5,000 per eligible new hire, and in many cases, can also pay for additional classroom training, certifications and credentials.

On-the-Job Training is one of the most cost effective ways to train your new employees. It allows you to train new hires the way you need them trained to perform effectively for you. Just this past year 65 businesses in southwest Washington took advantage of On-the-Job Training for a total of 170 new hires.

On-the-Job Training is an eligibility program. Positions for OJT must offer at least 30 hours of work per week and at least $10 per hour. New hire eligibility must be determined by the WorkSource office prior to a new employee’s first day of work.

Nau, from page 9 identified goals and objectives.

It’s OK to let go. © Murray & Nau, Inc. Chuck Nau of Murray & Nau, Inc. is a Seattle area based consultant and sales and management trainer. He is a 25-year veteran of advertising, sales, media and management, who knows and understands the everyday challenges of starting up, growing, and surviving in today’s ever changing retail climate. He has spoken to and conducted workshops for a number of local retail and chamber organizations, national publishing groups, national retailers and manufacturers, state press associations, and newspaper groups.

Comments and questions are welcome and may be directed to Chuck via email: murnau@nwlink.com or at 425-603-0984.

Kelso Longview Chamber of Commerce Team

Trusted.

Bill Marcum, President/CEO Amy Hallock, Bookkeeper Brooke Fisher, Project Manager

Since 1982, Cowlitz County Title has been the company the community turns to when buying, selling or refinancing a property.

Whether you need title, escrow or property search information, come in for our exceptional service. Leave with the confidence that your real estate investment is properly insured and protected.

Kelso Longview Business Connection is published monthly by the Kelso Longview Chamber of Commerce 1563 Olympia Way • Longview, WA 98632 • 360-423-8400 Bianca Lemmons

To advertise, call Brooke Fisher, 360-423-8400 ext. 16 or email bfisher@kelsolongviewchamber.org.

Ad Deadline: 20th of each month.

Vice President/Manager

1159 14th Avenue, Longview, WA 98632 Phone: 360.423.5330 ■ www.cowlitztitle.com

10

Kelso Longview Business Connection

January 2013

President’s Message

Chamber changes paying off 1

By Bill Marcum President and CEO It’s January 2013 – The start of a new year.

While challenging, 2012 was an excellent year for the Chamber and for me personally. January 23, 2012, I started here at the Kelso Longview Chamber of Commerce, returning to live in the Longview-Kelso area for the first time in 11 years. Although I did not have a residence here during that time, I certainly was no stranger. Between golfing with friends and courting Brenda, now my wife, I was here visiting nearly every weekend. I love the Longview-Kelso area and we are both very happy to be back and working with all the businesses in the two communities.

Looking back at 2012 and all that has happened, there’s been a lot of change within the Chamber of Commerce. Here is a list of the changes, not in any particular order.

New rate structure. We now have six new-member packages that are not based on the number of employees at a business, but rather on the involvement you, the member, and your company plan to attend the different chamber functions.

New Staff. Brooke Fisher joined the staff June 1 and Amy Hallock, joined the staff in mid-June. Two great additions to the Chamber of Commerce.

Online Pay. In July, we completed our new website that offers your chamber staff the opportunity to update it instantly and also give you the ability to sign up and pay for nearly all chamber functions with a credit card.

Digital Newsletter. The new digital newsletter started in June. This has grown from the 6 to 8 pages printed and mailed to 3,000 businesses to 20 to 28 pages digitally delivered to more than 4,000 personal and business emails. Included in the digital publication are nine columns from our local mayors, CEDC, CWCOG, Downtown Partnership, Kelso Downtowners, WorkSource and LCC. More information to help keep you informed and your business growing.

New Board Members. In May we filled three vacant seats on the board of directors: Anne O’Connor, with onthemark associates, Chris Bailey, President at LCC, and Clay Bartness, local chiropractor and longtime business person. Each of these leaders brings a specific set of skills and enthusiasm to the Chamber of Commerce board.

Growth. In 2012, we saw membership grow. Not by leaps and bounds, but it did grow by slightly more than 20 members.

In the Black. Finally, a very big plus for 2012 is the Chamber finished in the black. To do it we needed to make some significant cutbacks in staffing, spend what funds we had more wisely and make our events a source of revenue/profit for the Chamber of Commerce, and we did.

The final numbers are not in for 2012, but we will bring in slightly more than we spent. In the February newsletter I will give you a full report of the financial picture for the Kelso Longview Chamber in a one page annual report.

2 3

4

Get High-Speed Internet

5

6 7

GET ON WITH LIFE. Get High-Speed Internet for a fast, worry-free connection in your business or home.

Easy to Order Call for a FREE Site Survey

Call Today!

360 414-5990

It’s been a good year for your Chamber of Commerce – stabilized and ready for 2013.

www.cni.net

11

Business Connection

January 2013

CEDC Board outlines economic priorities for the coming year

By Ted Sprague

to update and redraft some of CERB’s basic criteria.

President - Cowlitz Economic Development Council At the December 2012 Board meeting of the Cowlitz Economic Development Council, the Board approved its 2013 Legislative Agenda. The Board outlined three categories of “Priorities,” “Support” and “Watch.” The items listed below are from our “Priority” category.

Statewide Economic Development Resources Essential programs, including Associate Development Organization (ADO), Innovative Partnership Zones (IPZs), the Governor’s Strategic Reserve Fund, the Jobs Skills Program, the Customized Training Program and Small Business Development Centers, should be fully funded and held harmless from any budgetary cuts. Support of these programs will significantly contribute to economic development and jobs.

Infrastructure Financing It is essential Washington provide infrastructure-financing programs for economic development. We must continue to advocate for the implementation of “tax-increment financing (TIF).” Washington State, as one of only two states in the nation that does not allow this type of public-private cooperation, continues to be at a significant disadvantage by not having this tool. Another critical piece to infrastructure financing is the County .09 percent fund for local job creation and infrastructure development.

STEM and Job Training We support the increased emphasis and funding of STEM (Science, Technology, Engineering and Math) and job training for our unemployed or underemployed citizens. Lower Columbia College and the Southwest Washington Workforce Development Council take the lead in addressing these critical issues and we are closely aligned partners in their efforts.

Local Revitalization Financing (LRF) program and the Local Infrastructure Finance Tool (LIFT) Continue to seek financial resources that will allow those cities that qualify to participate and expand their ability to continue to invest in infrastructure. We would also suggest that this tool be evaluated to see if it can be streamlined and simplified to allow more cities that do not have the resources to develop and submit the complex analysis and application that is required to participate.

Tax Policy that Stimulates Economic Development Washington has key tax policies that lead to jobs, including Business and Occupation (B&O) tax credits and aerospace incentives. These key tax policies for jobs should be maintained.

The hog fuel tax exemption set to expire in June 2013 should be continued.

CERB Funding/Reform CEDC will support the proposal by the Public Works Board to transfer $11 million to the CERB account. CEDC will also work toward passage of the Commerce Department’s proposal

For more information or to get in touch with staff, please go to our website – www.cowlitzedc.com.

12

Small Business

BOOT CAMP Wednesday Mornings ★ Lower Columbia College 7:30 am - 9 am

Six Pack

-

$

100 Member Price

160 Non-Member Price

$

Register Online Today!

Tools You Can Use to Help Your Business Lim

it 25 p Cam er p Se ssio n!

Immediately!!

Financial Six Pack

March 6 Cash Flow -Developing and using cash flow projections Facilitator: Frank McShane, Cascade Networks March 13 Budgeting -Income, Expenses and Pay Roll Facilitator: David Futcher, Futcher-Henry CPA March 20 Taxes -Due in one month ... the Good, the Bad and the Ugly. Facilitator: Jerri Henry, Futcher-Henry CPA March 27 Monthly Financial Statements -How to read them and what to look for? Facilitator: Joel Hanson, KLOG-KUKN-the WAVE April 3 QuickBooks -Using it? Any reports any time. Simple. LAB-Worksource Facilitator: Frank McShane, Cascade Networks April 10 2013 Legislative Session: How is it going to affect my bottom-line? Facilitator: Gary Chandler, Vice-President Government Affairs AWB

BONUS

Boot Camp

NO Charge if YOU have attended at least one Six Pack !

Wed., Oct. 23 Critical Thinking and Problem Solving -Utilize your own think tank to solve Critical issues. Facilitator: Chris Bailey, President Lower Columbia College

360-423-8400

Human Resources Six Pak

Marketing and Sales Six Pack

Sept. 4 Marketing -Behind the scenes, analysis, budgeting and understanding Facilitator: Chuck Nau, Murray Nau, Inc. Sept. 11 Marketing -On Stage, Strategies, tactics, implementation Facilitator: Chuck Nau, Murray Nau, Inc. Sept. 18 Social Media Marketing -What is it really and why do I need it? Facilitator: Norma Davey, KLOG, KUKN and the WAVE Sept. 25 Sales People -Value, expectations, inspection of those expectations Facilitator: Bill Marcum, Kelso Longview Chamber Oct. 2 Sales 101 -Bring your sales people any and all. This session is for them. Facilitator: Chuck Nau, Murray Nau, Inc. Oct. 9 Customer Service -How to answer the phone to working with difficult customers. Facilitator: Chris Bailey, President Lower Columbia College Bring any and all of your employees, this involves the entire business.

May 1 Hiring the Right Person -Does the person fit the job? Company? Facilitator: Darci Hoffman, WorkSource May 8 Employee Handbook -Important? You Bet! May 15 Most Common HR Mistakes -They could cost you money.

May 22 The New Marijuana law -How to protect your business/employees.

May 29 Attract and Keep your best Employees -What the experts say.

June 5 Firing in an at will state -Risks and Rewards.

Chamber Members Non-Chamber Members

g Brin r, ‌ p u pe Sign ookkee r, ge rb you r mana you spouse e! r you a charg xtr no e

100 per Six Pack

$

or $25 per Camp

160 per Six Pack

$

or $35 per Camp

Register Online Today!

www.kelsolongviewchamber.org

Kelso Longview Business Connection

January 2013

Runners dash through Jingle All the Way 5K A big thank you to Jingle All the Way 5K Run/Walk participant, sponsors and volunteers The Kelso Longview Chamber of Commerce hosted its 5K fun run “Jingle All the Way 5K Run/Walk” December 12 in Downtown Historic Longview. More than 800 participants and volunteers sported festive attire and energetic spirits during the event.

The Chamber would like to thank the large turnout of participants including big teams (Cowlitz County, Longview Fibre, PeaceHealth, Fitness with a Focus and Fibre Federal Credit Union). Thank you to the Chamber Let’s hear a big cheer for reindeer Board, staff (Brooke Fisher, Amy Hallock, and runners and runners who dress Bill Marcum) and like reindeer.

Jingle Committee (Marlene Johanson, Rick Johnson, Carey Mackey, Alice Dietz, Lonnie Knowles and honorary members, Jim and Barbara Fisher) for their great support and assistance

The Grinch, Cindy Lou Who and Max made an appearance at the annual fun run. in bringing this event to life. A big thank you also goes out to the FESTIVE sponsors: Longview Fibre, NORPAC, Cowlitz County Title Company, Bob’s Sporting Goods, Red Lion Hotel and Conference Center, Highlander Cycling, Propel Insurance, Ocean Beach Self Storage, CEDC, Express Employment Professionals, Family Health Center, onthemark associates, Columbia Bank, Fibre Federal Credit Union, PeaceHealth, Cowlitz Valley Runners, Longview Goodwill, Pediatric Clinic, Continental Investors Services, Cowlitz County Habitat for Humanity, Prographyx, Corwin Beverage, Humane Society of Cowlitz County, Pets Pawns and Imports, Cowlitz PUD, Longview Orthopedic

Please see Jingle, page 19

The Chamber’s Brooke Fisher found elves to help carry trophies and more elves who helped stuff goodie-bags for Jingle All the Way participants.

14

Kelso Longview Business Connection

January 2013

Kelso

Longview

Optimism abounds about future

Reflecting on 2012, looking forward to 2013

By Mayor David Futcher

By Longview City Manager Bob Gregory

I’ve admitted to being a little overly-optimistic when it comes to Kelso’s future. In this column in February, I predicted some kind of action at the Kelso Village, aka the Kelso Wye, and the landing of a new anchor tenant at the mall. I couldn’t have been more wrong, especially on the mall, where instead of gaining a new anchor, they will be losing Sears.

I’ve had an opportunity to reflect on 2012 and have to marvel at the resiliency, perseverance, and generosity of this community, including what we have accomplished and the opportunities we have to look forward to in 2013.

We enjoyed another fantastic summer with our Go Fourth Festival together with the regatta, music and festivities; Squirrelfest, Bicycle Criterium and the Unique Tin Car Cruise; a festive holiday season with the decorations in our neighborhoods, Lions Island, and the civic center, and another fantastic holiday parade.

Okay – I’m not infallible. (Don’t tell my wife I admitted that.)

But isn’t that what we want in our leadership? If the city council isn’t willing to think there are good things ahead for the city, why should anyone else believe in it? I don’t think it would attract too many businesses if a mayor led with, “Come on in, but this city’s on the decline.”

We are blessed with generous community support to others in need through such avenues as United Way fundraising and Day of Caring; our service clubs and residents’ contributions to the Walk-n-Knock food drive, and those who help residents that wouldn’t otherwise have a great holiday such as the Jumbo Toy Run. We are fortunate to have organizations such as Habitat for Humanity, Community House on Broadway, Longview Housing Authority, Emergency Support Shelter, and Lower Columbia Community Action Council addressing housing needs. These are small snippets of what makes Longview a great place to live and demonstrates how this community cares and helps one another.

With that justification, I’m still seeing a strong future ahead for Kelso. While we didn’t land the big pieces we hoped for last year, there’s always 2013. Plus, think about the improvements that we did make: • New Starbucks and Jack-in-the Box replaced the decrepit former bowling alley • Wilco remodeled the most recent Hilander Bowl and moved to town • Several additions in our industrial park helped solidify that part of town

As we look forward to 2013, there is great reason to be optimistic. We have public and private sector partners working hard to advance economic and educational opportunity to our community with a new health and science building at LCC; an international study program with Mandarin Chinese in our K-12 system which will attract international students to our community college; the Longview Downtown Partnership continues to work on advancing downtown redevelopment opportunities and companies are interested in Longview and Cowlitz County for creation of jobs in

• We replaced our city manager • We solidified the funding for our streets with a $20 car tab Okay, so that last one might not seem like an improvement to some, but that’s for another article (October 2012, to be precise.)

Overall, that’s not a bad list, and there are plenty of other things that I could have added.

I’ll keep my rose-colored glasses, thank you. And sooner than later, I expect they’ll be right.

Please see Gregory, page 16

15

Kelso Longview Business Connection

STEM, from page 1 If you are interested in hosting an activity or just participating in the event, please visit the STEM Fest website at http://stem-fest.com or contact Mary Brown at mbrown@swwdc.org.

During the next nine months, the Kelso Longview Chamber of Commerce will be publishing brief articles on STEM Fest. Please keep up to date on the happenings of this exciting event.

Why STEM Fest?

The need for this event originates from the lack of students entering STEM career pathways. High wage/high skill STEM jobs in southwest Washington are predicted to grow by 21.9 percent in the next five years, totaling more than 5,000 new jobs1, and southwest Washington is not prepared to meet this demand.

Despite the push for youth to enter STEM careers, many young adults have barriers to entering STEM ca-

January 2013

reer pathways. A recent survey released from the Lemelson-MIT Invention Index revealed that 51 percent of youth respondents, aged 16 to 25, were discouraged from pursuing a career in STEM due to a lack of understanding of the subject matter and/or career possibilities. Survey respondents also indicated that activities such as field trips to places where they can learn more about STEM and access to places outside of the classroom where they can conduct STEM projects were the best ways to get them interested in STEM. This was further supported by the President’s Council of Advisors (2010), which stated that a hands-on, collaborative and open-ended approach typical of informal learning can be particularly effective in creating STEM interest and inspiration, as students are “able to see themselves in the role of a scientist, technologist, engineer, or mathematician, which often requires an association with role models.”

The Southwest Washington Workforce Development Council aims to utilize these proven methodologies through STEM Fest, resulting in higher youth interest level in STEM, which will lead to more students entering into STEM career pathways and businesses being provided with a high-skilled youth workforce pipeline.

Please visit the STEM Fest website at http://stem-fest.com for more information!

1

EMSI, 2012

Gregory, from page 15 manufacturing and trade serving both domestic and international markets.

I hope we can all pause to reflect on all the wonderful assets and qualities that this community affords us all, and look forward to 2013 with optimism and the comfort that we have a lot of wonderful people working hard to make this community a great place to live, work, and play!

Kelso Longview Chamber of Commerce Board of Directors Anne O’Connor onthemark associates

Bianca Lemmons Cowlitz County Title Co.

Micheal Julian Kelso Theater Pub

Chris Bailey Lower Columbia College

Clayton J. Bartness, DC Longview Chiropractic Clinic

Chet Makinster Longview City Council

Frank V. McShane, Past Chair Cascade Networks, Inc. Jerri Henry, Chair Futcher-Henry CPA Group

Dennis Weber Cowlitz County Commissioner Joel Hanson, Chair Elect KLOG KUKN The Wave

Michael Claxton Walstead Mertsching

Ted Sprague Cowlitz Economic Development Council

Sarah Cave PeaceHealth

Steve Taylor Kelso City Manager

16

Diane Craft, Vice Chair Koelsch Senior Communities Ginny Whiffen Red Lion Hotel & Conference Center Julie Rinard Community Home Health & Hospice Neil Zick, Treasurer Twin City Bank

Kelso Longview Business Connection

January 2013

Chamber Board Spotlight Diane Craft Koelsch Senior Communities

Work in senior communities filled with uplifting stories One benefit of Diane Craft’s position as Community Relations and Special Projects Manager at Koelsch Senior Communities is watching how residents thrive when they move into the company’s assisted living or memory care communities, how the move enhances their quality of life and the stories they share.

“I learn a lot from the seniors,” Craft said. “Their history is one that we will never live again.”

It was New Year’s Eve and Craft had just received the news a fellow Rotarian, 98 years young, had passed away. She remembered taking him to Rotary meetings and celebrating birthdays and anniversaries with him.

But it’s the stories he shared she holds dear.

“His stories of his military years, as pastoral support and his wife Flo being his everything, will never be forgotten,” she said.

“Oh, the lessons and history I’ve received from him; so heartwarming.”

A third-generation resident of the Longview-Kelso area, Craft said she learned her work ethic from her grandparents and parents lending a hand on the family farm.

Her parents also blessed her with her personable nature and a gift and desire to help people.

“My mother and father were always helping in the schools,” said Craft, noting her parents were also Brownie and Scout leaders too.

“My mother and father just set the tone for my personality. I’m a people person. We learned at a very young age to help people. My mom and dad instilled that into us.”

Those principles were a perfect fit with Community Home Health and Hospice for many years and with Koelsch Senior Communities, where she has been for the past 14 years.

Together, the Koelsch Family has more than five decades in developing, building, and operating senior housing. The tradition began in 1958 when Emmett Koelsch and Alice Koelsch (Schultz) founded the company based upon their goal of providing quality service in a warm and caring environment. Family and staff embraced the vision developed by Emmett and Alice, employing the simple philosophy, “Treat all people with the respect they deserve

and the special attention they may need.”

“Fourteen years ago, the acuity level was not this high,” she said.

“We were one of the first in the area to take those who need a higher level of care. With people living longer and changes in healthcare, the lines between independent living, assisted living and memory care are becoming foggy now.”

‘We learned at a very young age to help people. My mom and dad instilled that into us.’

Diane Craft

The industry has also become very flexible, offering care for a host of growing healthcare needs and the ever-changing role in memory care. For example, Koelsch Senior Communities now offer respite care for those who opt to provide at-home care on their own and that respite care comes in many forms – hourly, daily, weekends or weekly – to accommodate those who need to run a quick errand or those who need to be out of town on business.

With the constant changes, Craft works hard to keep community members and families educated. She provides educational series on aging topics for the public and she fosters relationships with the medical community.

“In this industry you have to be ready for change,” she said. “It’s important to keep the community educated on the options. It’s important they understand and do the research. I truly enjoy working with seniors, their families and the community – being a resource person.”

Her involvement with the Kelso Longview Chamber of Commerce helps.

“Our company values and sees the benefits of being part of the Chamber,” she said. “It allows me an avenue to meet a new circle of people. It’s a great way to network and connect with people.”

Please see Spotlight, page 18

17

Business Kelso Connection Longview Business Connection

January Month, 2012 2013

Spotlight, from page 17 Her Chamber position and her job have allowed her to build relationships with community members, business leaders and city officials. Relationships she values.

Craft currently serves as the Chamber Board’s Vice Chair, but said she enjoys donning her red jacket and playing the role of Chamber Ambassador best.

Business Plus Checking: The Healthy Choice for Your Business

“I am interested in helping people become healthier.

Patients are always amazed at how powerful and capable their own bodies are and how much better they feel after acupuncture treatments.”

- Patty Kuchar, L.Ac., Owner of Acupuncture Northwest and happy Fibre Federal business account holder Business owners will also find plenty to be amazed about with Business Plus Checking. Electronic deposits via Remote Deposit Capture, Business Online Banking, QuickBooks, multiple user access, and account sweeps are just some of the benefits that separate Business Plus Checking from other business checking accounts. Call us or visit

“The Ambassadors are the eyes and ears for the Chamber,” she said. “They represent the Chamber. They welcome and meet new businesses and work at maintaining their membership, which I think is vital to the Chamber.”

Craft has long been involved in the community. She is also a founding member of the annual Women’s Affaire, the celebration of women serving women, and the Salvation Army’s Angel Tree. She is president of the Early Edition Rotary, a board member for PeaceHealth Lower Columbia Cancer Center and active in Relay For Life. And, like her parents, she was active in the classroom at her two daughters’ schools when they were growing up.

Caring is part of being family, and that is very important to Craft. Her own family is important, but the families she works with hold a special place in her heart too.

She sees that caring as the area’s future.

“I’d like to introduce more people in the community to the Chamber,” she said. “ I think 2013 will be a great year, not only for the Chamber, but the community as well.”

“I love the Chamber. I’ve been introduced to a lot of Longview people who care about this community,” she said. “It’s a great place to raise children.”

And grandchildren, she and husband Del are learning. Their 3- and 4-year-old grandchildren keep them on their toes and there’s another one on the way, expected to arrive this summer.

“They’ve taught me how to enjoy life outside of work,” she said.

our web site for more information on how Business Plus Checking will help you keep your business or

TUNE IN every Wednesday Your Chamber Connection

association healthy.

360-423-8750 1-800-205-7872 www.fibrecu.com

KEDO AM 1400 – 3 to 4 p.m.

Contact the Chamber to schedule YOUR 10-minute business spotlight

A12-71

www.facebook.com/FibreCU Federally insured

by NCUA

Banking made easy

18

Kelso Longview Business Connection

January 2013

Jingle All The Way 5K

Look at Frosty, and Santa, go. Thumpity, thump, thump, through the streets of Longview.

The Lower Columbia College choir entertained crowds gathered along the race route.

Jingle, from page 14 Associates, Red Leaf Coffee, Minuteman Press, Servpro of Longview/Kelso, Davis & Associates CPAs, Mr. C’s Photography, Summerland Catering Services, Estetica Day Spa and Wilco Farm Store. A special thanks also goes to Cowlitz Wholesale, Cash n’ Carry, Signmasters Awards n’ More and Day Wireless Systems.

Thank you for our entertainment of the evening: LCC choir, Mark Morris choir, Kelso choir, Kelso cheer squad and brass ensemble put together by Rich Kirkpatrick and to our holiday characters, Santa, Frosty, Sandy B. McNutt, Squirrel Girl, The Grinch, Max, Cindy Lou and the “Red Lion.”

Santa hopped on board an antique fire engine and said ‘hello’ to a few of our local fire fighters.

A portion of the proceeds went to the Lower Columbia Professionals Scholarship Fund that will benefit a graduating senior from R.A. Long, Mark Morris and Kelso high schools this spring.

If you participated in the run, you can check your results on www.kelsolongviewchamber.org. Pictures are also posted there.

19

at Come in your workout clothes and check out Three River’s Athletic Club’s new CrossFit facility! Learn about this type of workout and its benefits. Join in on some demonstrations and enjoy refreshments and prizes!

Date: Thursday, January 17, 2013 Location: 3RAC CrossFit (403 Catlin St., Kelso, WA) Time: 5:30-7 p.m.

Cost: $10 advance/$15 at door Register at: www.kelsolongviewchamber.org *All proceeds go to the LCP Scholarship Fund that benefits a graduating Senior from MM, RAL and Kelso this year!

Kelso Longview Business Connection

January 2013

Ribbon Cuttings

Angels Get Their Wings The Ambassadors were on hand December 3 to commemorate the Salvation Army Christmas Angel Center’s annual kick off with a grand ribbon cutting.

INDUSTRIAL SERVICES • Industrial Cleaning

• Emergency Response • Disposal • Sweeping

Hi-Rail/Industrial

Air-mover/Industrial

Jet Rodding/Hydro excavating and sewer cleaner

Sweeper

• Hydroblasting • Remediation • Environmental Construction 55 International Way Longview, WA

Toll Free: 1-888-423-6316

www.pnecorp.com/ccs.html

Call today to see how we can help you.

Toll free: 1-888-423-6316 21

We’re response ready 24 hours a day, 7 days a week

Kelso Longview Business Connection

January 2013

Ribbon Cutting

Entitled to Celebrate The Chamber’s Ambassadors joined the staff at Cowlitz County Title Company December 12 for a special ribbon cutting in celebration of the locally owned and operated Longview company’s 30-year anniversary.

you

Facilitating Growth Through Leadership and Action

health.

You know . We know Let’s get together!

We are a membership based not-for-profit organization.

Join us today!

For class information or to register, visit www.peacehealth.org/st-john or call 360-501-3701, unless otherwise noted.

Resources • Access • Partnerships

 Weight Loss 101 Friday, January 18, 1 – 3 p.m.

Cost: $25 Group weight loss class. Learn quick, easy ways to start on your path to a healthy weight.

To register: 360-636-4943.

1452 Hudson St. • US Bank Building Suite 208 • Longview, WA 360.423.9921 www.cowlitzedc.com

1330 Commerce Ave. Longview

A new, innovative community education series from PeaceHealth St. John Medical Center.

360-353-3790

Free Menopause education series New date! Thursday, January 17

just in: new bmx lines!

6 p.m. (Social time) • 6:30 – 8 p.m. (Presentation) Make the 3rd Thursday of each month “Red Hot Mamas” night!

exclusive santa cruz mountain bike dealership! www.highlander-cycling.com

22

Business Connection

Holiday Mixer

January 2013

Mixing It Up!

Our years of experience add up to Consistent, Courteous & Complete Title & Escrow Services

Cascade Title Company

Connie Bjornstrom Lindsey McTimmonds LeeRoy Parcel

Phone: 360.425.2950 Fax: 360.425.8010

Dennis Bird

Alison Peters

Bonnie Woodruff

Joel Lengyel

1425 Maple St Longview, WA 98632

23

A fun crowd including Heritage Bank representatives and Fibre Federal Credit Union’s Angie Leppert, Shannon Cahoon and Lesley Carrell kicked up their heels at the Chamber’s Holiday Mixer December 11 at the Lower Columbia College Rose Center for the Arts. About 200 members of the business community got into the holiday spirit and socialized.

What’s Going On? A New Year Legal Update For Washington Employers Join us for as we recap the legal developments of 2012 and look to what employers can expect in 2013. In particular, this presentation will address: •

Bi-Monthly Cowlitz County Meeting

•

Wednesday, January 23

•

Cowlitz County Expo Center 1900 7th Avenue, Longview

•

11:15 am-1:00 pm

•

To register:

After January 1, 2013 Log on to www.swshrm.org, click on “Events”, then “January Luncheon - Longview”.

If you are a Southwest Washington SHRM member, be sure to log on before selecting the event to get the reduced member rate.

Registration deadline: 1/20/13

• •

Noteworthy employment-related state and federal court decisions, agency activities and legislative guidance from 2012.

The EEOC’s 2012 guidance on Employment Background Screening and the potential Title VII and ADA issues that can arise when an employee is a victim of Domestic Violence.

The NLRB’s recent activities and decisions affecting non-union employers- will it continue into 2013?

How the 2012 local and national election results will likely impact Washington employers in 2013.

Trending issues and new workplace rights available in Oregon, California and other neighboring states that may impact employee expectations in a Washington workplace.

How the Seattle paid leave law that went into effect in September 2012 may impact non-Seattle employers.

Action items and best practices to consider for 2013.

~~~~~~~~~~~~~~~~~~~~~~~~~ About our presenter:

Costs

$25 –members $35 – non-members $25 - CWCG, ASTD or PHRMA Member $25 - Student (includes lunch) Who should attend?

Human Resource professionals Other individuals with responsibility for or interest in employment law.

This course has been approved for one hour of Washington MCLE credit, including zero hours of ethics credit.

This program has been approved for 1.00 (General ) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute.

Amy Robinson is a shareholder in Jordan Ramis PC and focuses her practice on employment and business law. She has deep experience in a full range of employment issues including disability and accommodation, employee complaints and grievances, wage and hour issues, employee leaves, employee counseling and discipline, and discrimination and harassment. She has represented employers in judicial and administrative proceedings and has conducted external/third party investigations. Amy also serves as general counsel to her clients on a range of business and employment matters including corporate governance, negotiations and drafting of purchase and sale agreements, and corporate reorganizations. Prior to her legal career, Amy worked as a human resources professional for a variety of employers. She regularly speaks and provides training for HR professionals, managers and employees, and professional organizations on a variety of employment and human resources topics.

Amy is a graduate of Washington State University, and Lewis and Clark College, Northwestern School of Law. She’s been designated as a Washington Super Lawyer Rising Star in 2010 and 2011. As the 2012 Membership Director for Southwest Washington SHRM she was a member of the Board of Directors and the Society for Human Resource Management; and is active in numerous organizations for attorneys. Amy has spoken to organizations – including ours – on federal leave laws, hiring do’s and don’ts, employee classifications under the FLSA, and employment laws in Washington; and has published numerous articles on HR issues.

Business Connection

January 2013

Welcome New Members

Chamber membership has its privileges Celebrate these new Chamber members with us Business Association with opportunities to promote trade through Chamber socials, special events and committee participation.

• Annual Meeting and Banquet • Networking Events • Committee Participation • Business Contacts • Quarterly Membership Meetings • Civic Representation • Monthly Business After Hours Business Services include marketing for your business, referrals and access to Chamber publications and research data.

• Mailing Labels • Membership Window Decals • Member Referrals • Ribbon Cutting • Web Site Links • Member to Member Discounts • Membership Directory • Tax Deduction

*1826 Elite Fitness *Western Washington Foot & Ankle Specialists *Tacoma Goodwill Industries Packages

• Newsletter • Business Card Display • Use of Chamber Logo Representation through action committees, Candidate Forums and up-todate Action Alerts.

• Legislative Representation • Issues Tracking and Information • Task Forces • Candidate Forums • Legislative Update Breakfast • Demographics Publication

Basic Membership Package - $275 or $26 per month.

Bronze Membership Package - $500 or $46.66 per month.

Silver Membership Package - $1,000 or $86.33 per month.

Gold Membership Package - $2,500 or $211.33 per month.

Platinum Membership Package $5,000 or $416.66 per month.

Diamond Club Membership Package $10,000 or $834 per month.

Join today! Call 360-423-8400 % 20 OFFIDE STOREW

Take your relaxation seriously.

Authorized Lazyboy Dealer

FREE LOCAL DELIVE RY

1413 Commerce Ave. 360-575-9804 www.elamshf.com

25

linste! d a e D b. 1 Fe

2013 BUSINESS DIRECTORY

Let businesses know about your business! ✔ Used year round by hundreds of local and out-of-area companies. ✔ A resource guide for the community. ✔ To provide resources and leadership for business success.

Space is limited - Call today! 360-423-8400 Ad Sizes

Ad Rates Full Page ...................................$2,230 2/3 Page ...................................$1,595 1/2 Page ...................................$1,235 1/3 Page ......................................$935 1/6 Page ......................................$715 1/12 Page ....................................$505 Additional listings in directory .......$55

7.75”w x 8.5”h

Full Page

5.0833”w x 8.5”h

2/3 Page

7.75”w x 4.625”h

1/2 Page

All ads are full color at no extra charge.

Premium placement including back cover, inside cover, page 2, 3 and 4: add 15%

5.0833”w x 4.625”h

1/3 Page

5.0833”w x 2.1875”h 1/6 Page

2.4167”w x 2.1875”h 1/12 Page

Mechanical Specifications Electronic Files • Should be emailed to bfisher@kelsolongviewchamber.org • Please include your company name and publication in the subject line.

Logos, Images, Photos • Formats: JPG, EPS, TIFF, PDF • Resolution must be 300 dpi. Images from the internet cannot be used.

Full Files • PDF format, 300 dpi, with fonts embedded Images for Scanning • Photographs (up to 8.5” x 11”), stationery, menus, business cards, etc.

• Artwork for scanning must be clear and unmarked • Digital artwork is preferred as this will give a higher quality result.

Listings • Complete the advertising order form and give it to your sales representative or fax to 360-423-0432.

If you have any questions regarding acceptable artwork, please call 360-423-8400 or email bfisher@kelsolongviewchamber.org

1563 Olympia Way Longview, WA 98632

360-423-8400 www.kelsolongviewchamber.org

Business Connection

January 2013

Exercise your New Year’s resolution options with latest CrossFit craze

By Keith Lansdale Owner, Three Rivers Athletic Club If you are an avid fitness enthusiasts, you may have heard of CrossFit. Even if you are not so avid, the popularity of CrossFit has been exploding during the past several years with the introduction of the CrossFit Games in 2007. The Games take place in southern California each year and are televised throughout the year on ESPN. The growth of CrossFit has been nothing short of amazing. To put this in context, in 2005 there were only 13 CrossFit “boxes,” as they are referred to in the CrossFit community. Today there are more than 5,000 affiliates with another 400 projected to open in 2013. Oh, and here is a tad bit of information that is not commonly known, the first CrossFit box was actually opened in Seattle.

Finally, this fitness rage has made its way to the Longview-Kelso area. In November, 3RAC CrossFit opened the doors to its box at 403 Catlin St., Longview, right around the corner from Three Rivers Athletic Club, which is our complete health club offering group classes, team training (formally known as Boot Camp), personal training and more.

So what is CrossFit? CrossFit workouts focus on functional movements using multiple muscle groups and employ nearly every exercise on the planet: pushups, pull-ups, dips, sit ups, sprints, hurdles, box jumps, bench press,

squats, snatch, power cleans, deadlifts, kettlebells, burpees, pistols… and yes, we will teach you how to do all of these. For those who may be slightly intimidated, don’t worry… one of the aspects we incorporate at 3RAC CrossFit is our ability to make all of the workouts scalable by load and intensity to accommodate all fitness levels from the beginner to the advanced athlete.

Unlike most workout programs, CrossFit is not just about obtaining bigger muscles or losing weight. It is about comprehensive fitness – increasing your cardiovascular endurance, stamina, strength, flexibility, power, speed, coordination, agility, balance and accuracy. If you want to get stronger, gain muscle or yes, lose unwanted body fat, CrossFit can be incorporated into your life and allow you to attain any of those goals.

Our style of CrossFit at 3RAC is that of focusing on form first then building on this foundation. If you have injuries, limited flexibility, low cardiovascular endurance, etc…we are the place for you. With our combined 40 years in the fitness business, Tracee Hansen, myself and Nick Perkins will provide guidance, accountability and motivation to achieve goals you only thought were a dream.

27

If you are a person who would like to walk in to a gym and simply have someone program a workout for you and then take you though that workout…CrossFit is definitely for you. A typical workout will last one hour from warm-up to cool down, and the best part, you will always have at least one coach there to work with you. You will never be forced to wing it on your own.

CrossFit is something you must experience to truly understand why it is the fastest growing fitness phenomena in the past 20 years. Realizing that, experiencing something has far more impact than reading about it, we offer the first workout for free.

Times vary through the week so check out, threeriversathleticclub.com, click on the 3RAC CrossFit link or like us on Facebook where we post the upcoming schedule each Sunday. If you would like more information about 3RAC CrossFit, you can call 360-636-5589.